Storiad, Inc. is a Title III - Regulation Crowdfunding Campaign and is actively accepting investments.
$250.00 minimum investment

Storiad, Inc.

Everything authors need to sell their books. In one place.

Small OPO
Pasadena, CA
Software & Services
Accepting International Investment
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Making the Business of Selling Books Easy 

Invest in Storiad

Of the 750,000+ books published each year, 95% lack adequate marketing support from the publisher, leading to disappointing sales. Authors are then left to fend for themselves and spend precious time towards marketing their books rather than doing the creative work they love to do.


For authors seeking to take the lead in increasing book sales but don't want to get bogged down in the business of books, Storiad provides them a single, easy-to-use, integrated dashboard with the tools they need to build and manage comprehensive, affordable and effective digital bookselling campaigns. Imagine other platforms like Salesforce (research), LinkedIn (networking), and Mailchimp (messaging) integrated into one platform, dedicated to the business of bookselling.  


We'll help you build a digital bookselling campaign.


The publishing business is large, but narrow. We aim to empower authors by providing all the resources they need to market their book and sell more books. We hope you'll invest in getting more stories out there!

Investment
$25.00/share│When you invest you are betting the company’s future value will exceed $2.5M.

Our Platform Hosts Digital Bookselling Campaigns

At the economic heart of the Storiad Story is our patent-pending related to our System and Method for Digital Bookselling Campaigns Development.

Our approach to the business of digital bookselling campaigns is novel. We take the technologies authors are familiar with, tweak them, and combine them on one platform for more efficient, powerful, and affordable bookselling outcomes.


Our "System and Method for Digital Bookselling Campaigns Development" is comprised of ten bookselling platform components (as discussed below). Four of these components have been built and will be made commercially available in June 2017. We are presently (as of April 2017) engaged in building two additional components. Following a successful Crowdfunding round, we will build the remaining four components.



There are ten integrated components on the Storiad bookselling platform:


  1. Organization  Drag-and-drop system manages all campaigns. [Built]
  2. NetworkingLinkedIn-inspired social service for writers. [Built]
  3. Marketing ePressKit is our SaaS marketing platform. [Built]
  4. Research  Our database has 22,000+ records. [Built]
  5. Messaging Like Mailchimp, our platform offers customizable messaging campaigns. [Under Construction - Due August 2017]
  6. Video — Virtual Author Platform host live reader events. [In the Planning Stage]
  7. Social — Similar to Hootsuite, authors control various social channels. [In the Planning Stage - Due December 2017]
  8. Tracking — Customizable data visualizations. [Under Construction - Due August 2017]
  9. Guidelines — Practical, step-by-step networking, marketing, and research guidelines to run and manage effective bookselling campaigns. [In the Planning Stage - Due December 2017]
  10. Resources —  Find & post answers to bookselling-related issues [In the Planning Stage - Due December 2017]


The schematic “How Storiad Works” provides additional details.

Our Minimal Viable Product plus Four (MVP+4) is built. The Storiad MVP+4 is the commercially-viable Storiad bookselling platform with the first four platform components (Organization, Networking, Marketing, and Research) developed, tested, and deployed. We will begin actively marketing the Storiad MVP+4 in May 2017.


We are presently at work on the Storiad MVP+6. This phase will see the development and integration of the Messaging and Tracking components into the Storiad bookselling platform.


With a successful crowdfunding round, we will be positioned to develop, integrate and deploy the remaining components – Video, Social, Guidelines, and Resources – into the Storiad bookselling platform. Our comprehensive marketing plan will then begin in earnest.


Our approach to the business of digital bookselling is novel. We take the technologies authors are familiar with, tweak them, and combine them on one platform for more efficient, powerful, and affordable bookselling outcomes.

What Makes Storiad Different

Storiad generates revenue by offering authors a menu of ten basic and premium options from which to build and manage their digital bookselling campaigns.


Storiad allows authors to develop the tools and expertise that works with them to develop the tools and expertise they will need to build and manage a comprehensive, easy-to-use, long-lasting, and affordable digital bookselling campaign. They can develop a comprehensive digital campaign employing the following integrated elements.

Planning

Implement a drag-and-drop planning platform to collect, organize, display, and manage  bookselling-related information and marketing assets.

Networking

Develop a customized networking platform (via Storiad software) to be used in all coordinated networking initiatives (also see “Social”).

Marketing

Develop interactive marketing platform using the Storiad ePressKit to display marketing information about a book.

Research

Build database to identify and collect information on those groups & individuals most likely to want to review, recommend, and/or buy a book.

Messaging

Develop series of templates to facilitate the customization of targeted marketing & publicity messages as determined by research.

Social

Deploy unified social media platform to coordinate social profiles (e.g., Twitter, LinkedIn) within the context of a digital bookselling campaign.

Video

Develop series of live Webinar-based events to offer target audiences the world-over an interactive opportunity to get to know you and a book.

Guidelines

Develop step-by-step networking, research & marketing guidelines to make it easy to run a systematic bookselling campaign.

Tracking

Install customizable data visualizations to track the effectiveness of the campaign to enhance informed marketing and business decisions related to a digital campaign

Resources

Storiad will provide, on an as-needed basis, the resources and expertise needed to run an effective long-term digital campaign.

How Storiad Works For Authors

Build Your Campaign

Reach Your Readers

Sell More Books

Storiad does for digital bookselling what Salesforce, Mailchimp, and LinkedIn do across other industries.

The Market of Publishing (Marketing)

The U.S. book and journal publishing industry is roughly $28B representing 2.70B units sold. Source


There are 750,000+ new titles introduced into the US book market every year. Source. But most authors are responsible for their own book marketing. The lack of affordable, sensible book-selling options has left authors disappointed by poor sales. We intend to intercept the market, encouraging users to spend an average (low) rate of $750 per year to market these books on Storiad. 


As books published grow, so will the market to market them. 

Prospective Market Size by Average Marketing Spend and Books Published

How We'll Use Funds

3-Month Plan for Development

  • Develop test and launch the messaging platform
  • Develop, test, and launch the virtual author event platform
  • Develop, test, and launch interactive calculators to help authors better understand the economics of their book selling campaigns

3-Month Plan for Marketing

  • Direct contact
  • Demo video
  • Live demo
  • One-on-one implementation help from Storiad
  • Follow-up coordination & support
  • Incentives 1: Discounted Storiad products & services
  • Incentives 2: Preferential access to all forthcoming Storied software and database upgrades

3-Month Plan for Revenue / Subscription Building

  • Condition for Trial Run minimum subscription fees for services. 60-Day Money Back Guarantee 
  • Marketing (ePressKit) $19.95/month 
  • Research (Database) $49.95/month 
  • Support Included
  • We'll aggressively seek co-branding, partnership, and white labeling opportunities.

Offering Summary

Storiad (the "Company") is offering up to 4,000 shares of its Common Stock on a "best efforts" basis. The offering may continue until July 27, 2017 (which date may be extended at our option) or the date when all the shares have been sold. The shares will be priced at $25 USD per share. 

Our target offering amount is $10,000. We will accept investments in excess of the target amount. Specifically, if we reach the target offering amount of $10,000, we may conduct the first of multiple closings of the offering early if we provide notice about the new offering deadline at least five (5) business days prior to such anew offering deadline (absent a material change that would require an extension of the offering an reconfirmation of the investment commitment). Oversubscription's will be allocated on a first come, first served basis.

The valuation of Storiad (the "Company") is $2,500,000.





Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments and salary made to one's self, a friend or relative; Any expense labeled "Administration Expenses" that is not strictly for administrative purposes.

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Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$13,414.00 USD
$13,214.00 USD
Cash And Cash Equivalents
$13,414.00 USD
$13,214.00 USD
Accounts Receivable
$0.00 USD
$0.00 USD
Short Term Debt
$3,800.00 USD
$3,600.00 USD
Long Term Debt
$0.00 USD
$0.00 USD
Revenues And Sales
$0.00 USD
$0.00 USD
Costs Of Goods Sold
$0.00 USD
$0.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$36,890.00 USD
-$31,107.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


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