General StartEngine Stories

StartEngine Founder’s Summit: How I Raised $1M on StartEngine

April 30, 2019 1 min read

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StartEngine Founder’s Summit: How I Raised $1M on StartEngine

In a conversation with StartEngine’s co-founder & CEO Howard Marks, Ron Wilson, the CEO of Hylete, a community-driven fitness brand, discussed his business and how he turned to equity crowdfunding in the first fireside chat at the StartEngine Founder’s Summit on April 12th, 2019.

Over the course of 30 minutes, Howard and Ron traded stories about their respective crowdfunding raises for StartEngine and Hylete and how crowdfunding has helped their business. The two founders also touched on topics as diverse as:

  • How Hylete raised capital before Regulation Crowdfunding was enacted
  • How Ron turned his investors into brand ambassadors and built his strongest customer base
  • What to say to those who believe a large cap table of investors is a negative in the long run
  • How Ron leveraged Hylete’s brand to connect with an investor audience
  • The double benefit of digital marketing and how marketing Hylete’s raise also brought Hylete new customers for their products

You can watch the conversation in full here: