Reigning champ 2021-2022. Invest in StartEngine
Reigning champ 2021-2022. Invest
Get iOS App Sign Up
February 7, 2023 | 3 Min Read

Can You Actually Make Money Investing in Startups? (Spoiler, Yes)

Make Money Investing in Startups

Can You Actually Make Money Investing in Startups? (Spoiler, Yes)

Investing in startups has the potential to be highly lucrative, but it’s not for the faint of heart. If you’re looking to make money investing in startups, equity crowdfunding is a great option. But before we dive into how to do it, let’s answer the question…

What is equity crowdfunding?

Equity crowdfunding is a type of investment where a large number of people pool their money together to invest in a startup. In exchange for their investment, these individuals receive equity in the form of company stock. This is different from traditional crowdfunding, where investors receive rewards or perks in exchange for their investment, but no actual ownership in the company.

Now that you understand what equity crowdfunding is, let’s dive into how you can invest in a startup using this method.

  1. Research: Before you invest, it’s important to do your due diligence. Research the company, its management team, and its business model. Look at their financials and make sure they have a solid growth plan. Read the company’s offering document, which should provide all the information you need to make an informed investment decision.
  2. Make an investment: Once you’ve chosen a platform and found a startup that you want to invest in, it’s time to put your money where your mouth is. Keep in mind that equity crowdfunding investments are inherently riskier than traditional investments, so make sure you’re comfortable with the amount you’re investing and the risks involved.
  3. Wait for the company to grow: After you’ve invested, the company will continue to grow and mature. As the company grows, the value of your investment should increase as well. If the company does well, you could make a substantial return on your investment.

Now that you know how to invest in a startup using equity crowdfunding, let’s talk about how you can boost your odds of success.

  1. Diversify your portfolio: Diversification is key to reducing risk and maximizing returns. Spread your investments across multiple startups to reduce the risk of losing all of your money if one company fails.
  2. Be patient: Investing in startups is a long-term game. Don’t expect to make a quick profit. It takes time for companies to grow and mature, so be patient and don’t panic if you don’t see returns right away.
  3. Stay informed: Keep an eye on the companies you’ve invested in and stay informed about their progress. Stay up-to-date on industry news and trends, as well as any changes to the company’s business plan or financials.

Investing in startups through equity crowdfunding can be a great way to make money, but it’s important to remember that it’s not without risk. Do your research, choose a platform that fits your needs, and invest wisely. With patience and a bit of luck, you could see substantial returns on your investment.

Want to stay up to date with the latest posts from StartEngine? Sign up here:

You May Also Like

Important Message


Unless indicated otherwise with respect to a particular issuer, all securities-related activity is conducted by regulated affiliates of StartEngine: StartEngine Capital, LLC, a funding portal registered here with the US Securities and Exchange Commission (SEC) and here as a member of the Financial Industry Regulatory Authority (FINRA), or StartEngine Primary, LLC, a broker-dealer registered with the SEC and FINRA/SIPC. You can review the background of our broker-dealer and our investment professionals on FINRA’s BrokerCheck here. StartEngine Secondary is an alternative trading system regulated by the SEC and operated by StartEngine Primary, LLC, a broker dealer registered with the SEC and FINRA.

Investment opportunities posted and accessible through the site are of three types:

1) Regulation A offerings (JOBS Act Title IV; known as Regulation A+), which are offered to non-accredited and accredited investors alike. These offerings are made through StartEngine Primary, LLC (unless otherwise indicated). 2) Regulation D offerings (Rule 506(c)), which are offered only to accredited investors. These offerings are made through StartEngine Primary, LLC. 3) Regulation Crowdfunding offerings (JOBS Act Title III), which are offered to non-accredited and accredited investors alike. These offerings are made through StartEngine Capital, LLC. Some of these offerings are open to the general public, however there are important differences and risks.

Any securities offered on this website have not been recommended or approved by any federal or state securities commission or regulatory authority. StartEngine and its affiliates do not provide any investment advice or recommendation and do not provide any legal or tax advice with respect to any securities. All securities listed on this site are being offered by, and all information included on this site is the responsibility of, the applicable issuer of such securities. StartEngine does not verify the adequacy, accuracy or completeness of any information. Neither StartEngine nor any of its officers, directors, agents and employees makes any warranty, express or implied, of any kind whatsoever related to the adequacy, accuracy, or completeness of any information on this site or the use of information on this site. See additional general disclosures here.

By accessing this site and any pages on this site, you agree to be bound by our Terms of Use and Privacy Policy, as may be amended from time to time without notice or liability.

Canadian Investors

Investment opportunities posted and accessible through the site will not be offered to Canadian resident investors. Potential investors are strongly advised to consult their legal, tax and financial advisors before investing. The securities offered on this site are not offered in jurisdictions where public solicitation for offerings is not permitted; it is solely your responsibility to comply with the laws and regulations of your country of residence.

California Investors Only – Do Not Sell My Personal Information (800-317-2200). StartEngine does not sell personal information. For all customer inquiries, please write to

StartEngine’s Reg A+ offering is made available through StartEngine Crowdfunding, Inc. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment. For more information about this offering, please view StartEngine’s offering circular and risks associated with this offering.

StartEngine Marketplace

The availability of company information does not indicate that the company has endorsed, supports, or otherwise participates with StartEngine.

None of the information displayed on or downloadable from (the 'Website') represents a recommendation, offer, or solicitation of an offer to buy or sell any security. It also does not constitute an offer to provide investment advice or service. StartEngine does not (1) make any recommendations or otherwise advise on the merits or advisability of a particular investment or transaction, or (2) assist in the determination of fair value of any security or investment, or (3) provide legal, tax, or transactional advisory services.

All investment opportunities are based on indicated interest from sellers and will need to be confirmed.

Investing in private company securities is not suitable for all investors. An investment in private company securities is highly speculative and involves a high degree of risk. It should only be considered a long-term investment. You must be prepared to withstand a total loss of your investment. Private company securities are also highly illiquid, and there is no guarantee that a market will develop for such securities. Each investment also carries its own specific risks, and you should complete your own independent due diligence regarding the investment. This includes obtaining additional information about the company, opinions, financial projections, and legal or other investment advice. Accordingly, investing in private company securities is appropriate only for those investors who can tolerate a high degree of risk and do not require a liquid investment.

StartEngine Marketplace (“SE Marketplace”) is a website operated by StartEngine Primary, LLC (“SE Primary”), a broker-dealer that is registered with the SEC and a member of FINRA and the SIPC. StartEngine Bulletin Board ("SE BB") is a bulletin board platform that advertises interest in shares of private companies that previously executed Reg CF or Reg A offerings. SE BB enables shareholders to communicate interest in potential sales of shares in private companies and investors to discover, review, and potentially invest in private companies. As a bulletin board platform, SE BB provides a venue for investors to access information about private company offerings and connect with potential sellers. SE BB is distinct and separate from StartEngine Secondary (“SE Secondary”), which is an SEC-registered Alternative Trading System (ATS) operated by SE Primary. SE Secondary facilitates the trading of securities by matching orders between buyers and sellers and facilitating executions of trades on the platform. While a security may be displayed on the bulletin board, these securities will be subject to certain restrictions which may prevent the ability to buy and sell these securities in a timely manner, if at all. Even if a security is qualified to be displayed on the bulletin board, there is no guarantee an active trading market for the securities will ever develop, or if developed, be maintained. You should assume that you may not be able to liquidate your investment for some time or be able to pledge these shares as collateral.

Invest in StartEngine

190% YoY Growth: Invest in the leading equity crowdfunding platform.

This Reg A+ offering is made available through StartEngine Crowdfunding, Inc. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment. For more information about this offering, please view StartEngine’s offering circular and risks associated with this offering.


Kevin O’Leary is a paid spokesperson for StartEngine. Read the 17(b) disclosure here.

Founder's Summit Application