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GET A PIECE OF THE SUNRISE SHACK

Our mission is to spread health and happiness around the world!

The Sunrise Shack is a growing Hawaiian cafe that offers organic coffee, delicious smoothie bowls and a thriving lifestyle brand with strong merchandise sales.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

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REASONS TO INVEST

The Sunrise Shack offers a unique blend of organic coffee, delicious smoothie bowls and a thriving lifestyle brand—a distinctive and appealing combination in the health-conscious market.

The Sunrise Shack is perfectly positioned to thrive within the global cafe industry, with expansion opportunities in coastal towns, college campuses, and beyond.

Led by pro surfers and Hawaii locals, The Sunrise Shack has generated over $16.7 million in revenue across five locations and has a social media following of over a million since inception.

NO MONEY OR OTHER CONSIDERATION IS BEING SOLICITED, AND IF SENT IN RESPONSE, WILL NOT BE ACCEPTED. NO OFFER TO BUY THE SECURITIES CAN BE ACCEPTED AND NO PART OF THE PURCHASE PRICE CAN BE RECEIVED UNTIL THE OFFERING STATEMENT IS FILED AND ONLY THROUGH AN INTERMEDIARY’S PLATFORM. AN INDICATION OF INTEREST INVOLVES NO OBLIGATION OR COMMITMENT OF ANY KIND. "RESERVING" SHARES IS SIMPLY AN INDICATION OF INTEREST.

ABOUT

HEADQUARTERS
2300 N. King St. Unit 101
Honolulu, HI 96819
WEBSITE
View Site

The Sunrise Shack is a growing Hawaiian cafe that offers organic coffee, delicious smoothie bowls and a thriving lifestyle brand with strong merchandise sales.

TEAM

Travis Smith

Travis Smith

Co-Founder, Chairman

Travis, the middle of the Smith brothers, at the age of 12 became a professional bodyboarder and competed at the world-famous Pipeline. He was discovered for modeling on Oahu at the age of 16 and began traveling the world for brands such as Versace, Calvin Klein, and Ralph Lauren, working as a high fashion model. He then moved back to the islands with the dream to start the sunrise shack. Travis is a co-founder of the Sunrise Shack. He is the visionary leader of the company. He works full time for the shack. follow his journey on instragram @triggtrav
Anthony Thomas

Anthony Thomas

CEO

Anthony is a classically trained Chef by trade with over 20 years of expertise in hospitality and restaurants at every level. He excels in delivering memorable dining experiences, building teams and systems. Combining his culinary training with strategic leadership, Anthony oversees the team at The Sunrise Shack and is committed to creating amazing vibes and growing the Sunrise Shack culture of health and happiness. Anthony belives the Sunrise Shack is the embodiment of "practice what you preach" and aims to drive the Shack in its growth both culturally and operationally daily.
Koa Smith

Koa Smith

Co-founder, Professional surfer

The youngest of the Smith brothers, Koa is known for traveling the world and scoring some of the best waves on the planet. He holds the record for the longest barrel ever recorded and the most barrels rode on one wave! He now lives on North Shore drinking bullets, surfing Pipeline, and spreading good vibes every day. Follow his journey on instagram @koasmith
Alex Smith

Alex Smith

Co-founder, Professional surfer

The eldest of the Smith Brothers, Alex grew up surfing as a sponsored athlete traveling the world. He has been traveling the world storytelling for international brands through videography and photography. His passion for health and peak performance has contributed to each item on the Sunrise Shack menu. Follow his journey on instagram @alexsmith_
Koa Rothman

Koa Rothman

Co-founder, Professional surfer

Koa is known for his standout performances at Banzai Pipeline and also his YouTube series: This is Livin. At 18 years old he was surfing the heaviest wave in the world in Tahiti, Teahupoo, and caught the biggest wave to ever come in at Teahupoo. He now chases the world’s biggest swells and stops by for a Monkey Bowl when he needs a break between the action. Follow his journey on YouTube and Instagram @koarothman
Rich Williams

Rich Williams

CFO

Rich has accumulated over 30 years of experience in every level of accounting, including serving as a Chief Financial Officer, across a range of industries and companies of varying sizes. His expertise even extends to being involved in an IPO listing on the NYSE.

Throughout his impressive career, Rich has been a dedicated member of the Sunrise Shack team from its very beginning. He has collaborated closely with the company's owners for most of their lives, fostering a deep and enduring connection. For Rich, being a part of this visionary company has been an incredible journey.

What sets the Sunrise Shack apart is its commitment to a higher purpose. Unlike many companies focused solely on their financial bottom line, Rich and the Sunrise Shack team are dedicated to helping people discover and invest in their health and well-being. They're equally passionate about giving back to the planet and their local communities, contributing to the greater goal of making the world a better place.

Andy Smith

Andy Smith

Director, Board Member

In a pivotal move, Andy co-founded one of the world's largest Factory Outlet Shopping Center Companies, which he successfully sold in the late 1980s. Subsequently, he embarked on a new chapter by relocating to the picturesque island of Kauai, Hawaii, where he met and married the love of his life, Jill Smith. Together, they raised their three boys—Alex, Travis, and Koa—in the serene beauty of the island.

Andy's impact on Hawaii's retail landscape is undeniable, having played a key role in developing some of the region's premier retail projects. Notable ventures include Dole Cannery, KKP Niketown, Luxury Row, HardRock Cafe, and the Retail Shops in Ko Olina. As a principal, he's been a driving force behind projects with a combined value exceeding 2 billion dollars, leaving an indelible mark on Hawaii's business and retail scene.

PRESS

Article Image
Netflix

Street Food USA

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Outside Magazine

The Newest Food Fad Is Superfood-Infused Drinks

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Stab Magazine

Sunrise Shack: The Breakfast Of Champions

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The Inertia

The Story Behind Oahu’s Instagram-Famous Sunrise Shack

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Vogue

Pro Surfer, Model, and Hawaii Native Koa Smith Shares His Guide to Oahu

ALL UPDATES

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REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into The Sunrise Shack.

$240

Reservation Bonus

Reservation Holders in the Testing The Waters Page will receive 5% bonus shares.

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Cancel anytime before 48 hours before a rolling close or the offering end date.

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Crowdfunding

When you make a reservation, you’re simply indicating interest in an upcoming offering – not actually investing. This is non-binding and no money changes hands. Later, when the offering launches, we’ll let you know, and you can decide whether you want to follow through with your investment at that point.

We’ll notify everyone who made a reservation – at which point, you can confirm whether you’d like to complete your investment or not.

No. At this stage, you’re simply indicating that you would be interested in an upcoming offering. After the offering launches, you’ll have a chance to confirm whether you’d like to complete your investment or not.

Yes. At this stage, you’re simply indicating interest in an upcoming offering. This is non-binding, and you can choose to cancel at any time before making an actual investment.

Unlike Regulation Crowdfunding and Regulation A+ offerings which are open to the general public, Regulation D (Reg. D) offerings are only available to Accredited Investors and Qualified Purchasers. Prior to investing in a Reg. D offering, you’ll need to provide documentation proving your accreditation or qualified status, such as a W-2, account statement, or FINRA CRD number.

  • An accredited investors has two years of an individual income of more than $200,000 (or $300,000 with a spouse); or a net worth of over $1 million, excluding the investors primary residence; or a Series 7, 65, or 82 license.

  • A qualified purchaser has an investment portfolio with a liquid value of $5 million or more.

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