Solar Direct offering is now closed and is no longer accepting investments.

Solar & Storage, on Steroids!

INVEST IN SOLAR DIRECT TODAY!

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
Solar Direct

REASONS TO INVEST

ABOUT

HEADQUARTERS
6935 15th St E 120
Sarasota, FL 34243
VALUATION
$6.03M

TEAM

Dale Gulden
Dale Gulden
President / Manager

A 37 year veteran of the Solar and Renewable Energy Industry Dale Gulden holds a bachelors degree in Business Marketing and Economics from Indiana State University and was the former President of the Gulf Coast Chapter of the Florida Solar Energy Industries Association (FlaSEIA). Gulden has served as a keynote speaker to environmental and business groups on the economic and ecological “green benefits” of solar and renewable energy technologies. In 1986, Gulden partnered with Kirk Maust, a leading solar engineer, establishing Solar Direct as a premier solar contracting firm offering installations statewide in Florida. Solar Direct holds state licensing for solar and electrical, and has its own Professional Engineer on staff. Solar Direct also offers consulting and engineering services for large custom residential and commercial projects. As the leader of Solar Direct, Dale has directed the company into one of the highest ranking e-commerce destinations for renewable technology. Gulden then expanded this unique model nationwide by establishing Solar Direct’s internet presence in 1995 with TheEnergySuperMarket.com, becoming the first website to offer renewable product information and consumer eco-education along with the ability to purchase products on the internet.

Kirk A. Maust
Kirk A. Maust
CEO / Senior Engineer / Manager

Kirk Maust earned one of the nation’s first degrees in solar and renewable technology in 1981. He graduated from Pennsylvania State University’s Mechanical and Nuclear Engineering Department, recognized as having the largest and most prestigious engineering degree program in North America. Moving to Florida, Maust managed and later acquired the solar contracting division of an air conditioning firm. Kirk Maust now represents the new breed of entrepreneurial executive; his defining characteristics encompass 35-years of “real world” solar and renewable engineering experience, Internet technology and digital communication skills, as well as having the spirit and aspirations of an e-commerce visionary. In the early 2000’s, building on the success of offering alternative energy information to consumers via the Internet in the mid 90’s, Maust developed Solar Direct’s first electronic shopping cart – the Energy SuperMarket. This investment in an e-commerce platform dramatically increased revenues, and distribution expanded first nationally, and then globally. His goal now is to further expand the years of knowledge and experience exponentially through the Solar Buyers Club platform, to bring the [solar] power to the people (everywhere). In addition, in 2016 he co-founded Solar Buyers Club LLC (SBC) as Manager. SBC provides customer acquisition services for Solar Direct.

Sheila Schweinberg

Sheila Schweinberg

COO / Administrative Manager

Sheila Gulden joined Solar Direct in 1996 as the Assistant to the General Manager. In 2000, Sheila was promoted to Administrative Manager and in 2005 to COO. Sheila has a comprehensive knowledge of the operations of the company, including back office logistics, warehouse and fulfillment, and finance. She provides daily oversight of the Operation, Warehouse and Finance Departments. While working for the company, she obtained her Business Administration Degree from Keiser University. Sheila's love of brewing Craft Beers led her in 2016 to help with community outreach at a local business, Three Keys Brewing & Eatery, where is an Assistant Manager.

Jason Tomzcyk

Jason Tomzcyk

CBDO

With nearly 12 years field & management experience in solar, Jason brings a wealth of skill to the table. Organization and planning are his forte' and his attention to detail and natural drive to serve each customer with impeccability ensures a satisfying transaction, start to finish. He has managed the installation of thousands of solar systems, both residential and commercial, and is a certified installer of Vortex Solar Panels. Jason has provided consulting services for Solar Direct for over 10 years, and serves as its Chief Business Development Officer. In addition, in 2016 he co-founded Solar Buyers Club LLC (SBC). He is the CEO / Manager and oversees all daily operations remotely from his office in Zürich. SBC provides customer acquisition services for Solar Direct.

Oliver Baumgart

Oliver Baumgart

CSO / Sales Manager

Prior to joining Solar Direct, Oliver worked for Mercedes Benz Financial Services in Munich, Germany. He also worked as a consultant at Bundeswehr Fuhrpark during his time in Munich. His credentials include a Bachelor’s Degree from VWA Stuttgart in Germany, an EnergyGauge Rater Certificate from Florida Solar Energy Center, Balance Sheet Analysis & Financing/Leasing Certificates from Mercedes Benz Financial Services. Oliver joined Solar Direct in 2011, and is the CSO & Sales Manager. He's responsible for in-home and internet sales, along with marketing programs and brand management. Oliver's greatest strengths are his creativity, drive, and leadership. He thrives on challenges, particularly those that expand the company's reach.

TERMS

Solar Direct
Overview
PRICE PER SHARE
$0.50
DEADLINE
Jan 16, 2019
VALUATION
$6.03M
AMOUNT RAISED
$56,116.50
Breakdown
MIN INVESTMENT
$100.00
MAX INVESTMENT
$107,000.00
MIN NUMBER OF SHARES OFFERED
20,000
OFFERING TYPE
Equity
ASSET TYPE
SHARES OFFERED
MAX NUMBER OF SHARES OFFERED
214,000

Maximum Number of Shares Offered subject to adjustment for bonus shares

Maximum 214,000* Preferred Class B Units ($107,000)

*Maximum subject to adjustment for bonus shares. See 10% Bonus below

Minimum 20,000 Preferred Class B Units ($10,000.00)


Company
Solar Direct LLC
 

Corporate Address
6935 15th St E Ste 120 Sarasota FL 34243
 

Description of Business
Solar EPC (Engineering, Procurement, Construction) & E-commerce enterprise since 1985
 

Type of Security Offered
Preferred Class B Units
 
Purchase Price of Security Offered
$0.50 / Share
 

Minimum Investment Amount (per investor) 
$100










The 10% Bonus for StartEngine Shareholders (This bonus period is concluded as of 4:30PM PT on December 20, 2017)

Solar Direct LLC will offer 10% additional bonus units for all investments that are committed by StartEngine Crowdfunding Inc. shareholders  (with ≥ $1,000 invested in the StartEngine Reg A+ campaign) within 24 hours of the offering going live.

StartEngine shareholders who have invested $1,000+ in the StartEngine Reg A+ campaign will receive a 10% bonus on this offering within a 24-hour window of their campaign launch date. This means you will receive a bonus for any units you purchase.  For example, if you buy 200 Preferred Class B Units at $0.50 / unit, you will receive 20 Preferred Class B (bonus) Units, meaning you'll own 220 units for $100.  Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid for one year from the time StartEngine Crowdfunding Inc. investors receive their countersigned subscription agreement.

Perks

With a FREE Solar Buyers Club (SBC) Leader Membership, you will have the opportunity to simply show other people the obvious benefits of Solar Energy solutions at this unprecedented price point. When they see the light, you see a Bonus check for helping us spread the word. This gives you the ability to indirectly control your own R.O.I. and be an active part in the Solar Revolution!

A Free Club Leader membership in Solar Buyers Club (SBC) allows you to earn cash from referrals in our Affiliate Network.  Receive $300 to $1,500 per successful referral, just by telling others about the benefits of going solar; plus make bonuses from people you sponsor.  Learn more at SBC Spread the Word!

If you chose, you can help control our success by participating in the growth process; you earn money plus build stock value.

Plus receive Gift Certificates* for renewable and solar products at our online store The Energy SuperMarket, and more...

  • $250Free 6 Month Club Leader Membership in Solar Buyers Club including your own web page (Retail Value $225).

  • $500Free 12 Month Club Leader Membership in Solar Buyers Club including your own web page (Retail Value $375)

  • $1,000Receive a $50 Gift Certificate PLUS Free 24 Month Club Leader Membership in Solar Buyers Club including your own web page (Retail Value $725)

  • $2,000Receive a $100 Gift Certificate PLUS Free 36 Month Club Leader Membership in Solar Buyers Club including your own web page (Retail Value $1075)

  • $4,000Receive a $250 Gift Certificate PLUS Free 48 Month Club Leader Membership in Solar Buyers Club including your own web page (Retail Value $1525)

  • $8,000Receive a $500 Gift Certificate PLUS Free 60 Month Club Leader Membership in Solar Buyers Club including your own web page (Retail Value $2075)

  • $16,000Receive a $1,500 Gift Certificate PLUS Free 60 Month Club Leader Membership in Solar Buyers Club including your own web page (Retail Value $3075)

  • $32,000Receive a $2,500 Gift Certificate PLUS Free 60 Month Club Leader Membership in Solar Buyers Club including your own web page PLUS Tour of facilities and Dinner for two with Management Team at Capital Grille in Sarasota Florida [transportation not included] (Retail Value $4375)

  • $64,000Receive a $5,000 Gift Certificate PLUS Free 60 Month Club Leader Membership in Solar Buyers Club including your own web page PLUS Tour of facilities and Dinner for two with Management Team at Capital Grille in Sarasota Florida [U.S. transportation included], PLUS a tropical sunset cruise for two on Sarasota Bay on the La Barge, including food and drinks (Retail Value $8,000)


* All perks occur after the offering is completed; Gift Certificates restrictions - no custom or non-stock items; s/h and/or installation not included.


Sources:

[1] https://eresearch.fidelity.com/eresearch/markets_sectors/sectors/sectors_in_market.jhtml  Based on Fidelity E-Research, Utilities is currently the 10th largest Industry Sector with a Market Cap of $1.32T; which includes Electric Utilities at a Market Cap of $728B with a 17.1% increase over the last year, and Independent & Renewable Electricity at a Market Cap of $86.9B with a 33.4% increase over the last year.

[2] https://www.youtube.com/watch?v=Kxryv2XrnqM&feature=youtu.be Swedbank Nordic Energy Summit 2016 and https://www.youtube.com/watch?v=2b3ttqYDwF0 Clean Energy Action 2017.  Clean Dispruption of Energy and Transportation – Tony Seba, Standford University analyst and recipient of the Clean Energy Action 2017 Sunshine Award.  http://fortune.com/2016/04/16/ray-kurzweil-solar-will-dominate-energy-within-12-years  Additional source by Ray Kurzweil "Here's Why Solar Will Dominate Energy Within 12 Years".

[3] Solar Direct LLC – Statement of Operations: Sales & Marketing expenses were $209k in 2015 and $40k in 2017, a reduction of 81%.  This resulted from our business model innovation “Solar Buyers Club” customer acquisition engine.

[4] Costs to Acquire US Residential Solar Customers Are High and Rising https://www.greentechmedia.com/articles/read/costs-to-acquire-us-residential-solar-customers-are-high-and-rising#gs.LQz=M1s

[5] https://en.wikipedia.org/wiki/List_of_United_States_electric_companies

[6] https://www.youtube.com/watch?v=Hv2XeSrEbnc  Visionary Debate “STOP linear thinking solar guys! Now is time for exponential growth” held in San Francisco on Solar Leaders TV Stage at Intersolar North America 2017; the following visionaries: Tony Seba (a serial Silicon Valley entrepreneur, and an instructor in Entrepreneurship, Disruption and Clean Energy at Stanford), Eckhart Gouras, JD., Managing Director of pv magazine group.  They discuss the unstoppable exponential growth of solar, and how it will replace the electric utility monopoly empire, which could quite possibly create the biggest transfer of wealth the planet has ever seen.  “For solar, for batteries…we are on the cusp of the most transformative disruption in history since the industrial revolution”, Tony Seba (11:55).  Based on Seba's analysis, we believe their will be a disruption which will create opportunities similar in nature to the California Gold Rush in the mid 1800's. 

[7] Solar Direct and its predecessor entity has been operational for over 32 years giving long term business acumen in the solar industry; due to the imposing tipping point in which the market may disrupt and possibly explode based on Tony Seba’s research, Solar Direct has created a business model innovation “Solar-to-Scale” which is a possible ground floor opportunity.

[8] You can also help to control your own ROI by simple passive or active involvement.  Investors receive a free limited Solar Leader Membership in the Solar Buyers Club (SBC) as a perk.  Passive involvement, promoting SBC to friends and family, can result in additional income from referrals and also bonus funds from SBC Leaders within your affiliate network.  Also see [9] and [10].

[9] https://www.investopedia.com/terms/p/passiveincome.asp  Money being earned regularly with little or no effort on the part of the person who’s receiving it.  Simple word of mouth and use of social networks spreading the word about the benefits of going solar via the Solar Buyers Club.

 [10] This unique option provides the opportunity to earn back a portion or all of the invested cash or more, while keeping your equity stake.  In other words, any funds earned from referrals and/or bonuses in the SBC could indirectly offset the funds used to purchase investment units.  “Simply signing up as a Solar Buyers Club Leader will not guarantee you any success. Like everything else in life, the path to success requires hard work, discipline, passionate persistence, time management, creativity and a razor blade focus on where you want to go if you ever want to succeed. Not every Club Leader will make money and/or a profit. Your success will depend on you and how much you put into it”. http://lotg.solarbuyers.club/Compensation-Plan/?mitem=28244  Investment Units will not be directly affected by SBC earnings or lack thereof; units purchased remain the property of the owner regardless of involvement or non-involvement in the SBC option.  You can effectively improve your ROI of the funds used to purchase Investment Units by offsetting the purchase cost with funds earned via the SBC.  Earning subject to income taxation; seek advice from your accountant.

[11] https://en.wikipedia.org/wiki/An_Inconvenient_Sequel:_Truth_to_Power An Inconvenient Sequel: Truth to Power.

[12] The majority of consumers who purchase solar use a "solar loan".  Many solar contractors and marketers would have consumers think that the loan payment will be less than the electric bill, but this most often is not the case.  A typical system size is 10kW, and based on research by this third-party industry leader Energy-Sage, funded by the U.S. Department of Energy, the average installed price is $31,571; after 30% Federal Tax Credit, the loan amount is $22,100.  A typical system saves $150.25 per month according to the government site PVWatts.  Based on Dividend Solar, a national solar lender, the payment for this sample system would be $151.83 per month (at 4.99APR; rates and payment amounts will vary based on credit score and other factors, so the monthly payment can vary - some consumers will have savings below the utility bill and others may pay more). https://www.energysage.com/solar/financing/solar-loans  The amount you want to pay each month will impact the interest rate and the length of the loan. Loans with longer terms will have smaller monthly payments, but you will pay more in interest over the life of the loan. In contrast, payments on solar energy loans with shorter terms may exceed your monthly utility bill savings, but they offer a better value because you pay less in interest over the life of the loan.

[13] https://www.fastcompany.com/3067737/prices-for-solar-panels-keep-falling-so-why-isnt-it-cheaper-to-get-solar 

[14] https://www.seia.org/sites/default/files/Fig3-GrowthSolarFallingPrices-2017YIR.png and https://energy.gov/sites/prod/files/2016/05/f32/SC%20Fact%20Sheet-508.pdf


Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments and salary made to one's self, a friend or relative; Any expense labeled "Administration Expenses" that is not strictly for administrative purposes; Any expense labeled "Travel and Entertainment"; Any expense that is for the purposes of inter-company debt or back payments.

PRESS

Article Image
Solar Direct - Leading the Industry

Solar Direct, founded in 1986 by Kirk Maust and Dale Gulden, was a pioneering company in the solar energy industry. Maust was quite the pioneer himself, having earned one of the nation’s first degrees in solar and renewable technology. He graduated in 1981 from Pennsylvania State University.

Article Image
Solar Direct - Bringing Renewable Energy Down to Earth

Dale Gulden and Kirk Maust understood how important clean energy was when it came to protecting the environment more than 30 years ago. In 1985, they formed Solar Direct, a company in Sarasota, Florida, that offers Solar and other Renewable Energy Products.

Article Image
Tax Credit to heat up sales

Solar Direct featured for solar technology in the early 2000's.

Article Image
Solar Power - An Investment whose time has arrived

The falling cost of Solar Panels, the increasing cost of electrical power and the paltry returns being realized on Investments, in general, have suddenly made returns from Investments from Solar Power look pretty exciting.

Article Image
Crescent Island off-grid power Featured System

Unique solar power and battery storage system featured in Solar Power World magazine (scroll to page 92 in online viewer)










ALL UPDATES

01.03.19

Notice of Funds Disbursement

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Solar Direct has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Solar Direct be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

11.15.18

Notice of Material Change in Offering

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Solar Direct offering. Here's an excerpt describing the specifics of the change:


Extending by 60 days.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

10.12.18

Notice of Funds Disbursement

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Solar Direct has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Solar Direct be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

10.04.18

Explosive Growth in 2018

This has been a very exciting year for Solar Direct. 

After our Start Engine launch last December, we dedicated much of our time in the first quarter of 2018 to finalizing our BETA version of the Solar Buyers Club (SBC) - both the website and the back-end.  After the official launch in April, we began to see steady growth of new members and SBC Leaders.  

By the end of the second quarter, momentum really started to build, with a dramatic increase in both members and SBC leaders - this has resulted in an explosive growth of sales.  Our focus over the last 6 months has been on developing sales and the behind the scenes structure to meet our projections; this dedication of resources has negatively resulted in less time working with the Start Engine campaign; and if you are not aware, raising capital, even with Crowd Funding, takes a lot of effect.  Consequently we have had to extend our campaign and plan to push to meet our initial goal of $107,000 by the end of this year.  We have re-invested funds from sales into continued expansion, and the results are paying off.  

As you can see below, sales units doubled from calendar 2016 over 2017; however 2018 shows the impact from our new Solar-to-Scale Accelerator plus Solar Buyers Club Platform efforts.  The results are stunning, as we forge our way into a new energy frontier.  This growth is all coming from our Solar Buyers Club - all while we reduced advertising & marketing costs over 80% from the previous year!

We are looking forward to more exponential growth, and want to thank all our investors for their confidence in our exciting plan.

NOTE: Units for Oct - Dec 2018 are projected based on current trend


09.17.18

Notice of Material Change in Offering

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Solar Direct offering. Here's an excerpt describing the specifics of the change:


Solar Direct has extended their campaign 60 days.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

07.17.18

Notice of Material Change in Offering

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Solar Direct offering. Here's an excerpt describing the specifics of the change:


Solar Direct LLC has extended their campaign.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

06.01.18

Notice of Funds Disbursement

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Solar Direct has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Solar Direct be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

05.18.18

Amending our Securities Offering

Hello! Recently, a change was made to the Solar Direct offering. Here's an excerpt describing the specifics of that change:


Solar Direct has extended their offering to end on July 17th, 2018.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

04.25.18

Solar Direct partners to provide Solar Powered Tiny Homes recycled from Shipping Containers

We've all seen tiny homes, and understand the concept of downsizing.

Wouldn't it be great to find a way to recycle something into an actual home dwelling?  

Watch Video to Learn More

The world has been cluttered with shipping containers making their way across the sea, that often never find a return trip to the source. Over the past five or six years, shipping containers have become an object of excitement over converting them into housing, restaurants, shopping malls, you name it!

Now take this great idea, and put it in the hands of the worlds fastest growing solar company, using the most powerful and longest lasting batteries on the planet, and out comes self contained, self powered housing, ready-ship to anywhere!

Dale Gulden of Solar Direct is assembling a team effort with solar panel installation, Sonnen Batteries, Rainwater catchment, bio-gas fuel generation, LED lighting, composting toilets, and the most efficient appliances available.

We're using local labor, lumber, and supplies to bolster the economy near the installation points, and to better the lives of the local community. The steel construction lends itself to be earthquake, hail, tornado, and hurricane resistant, yet economical to ship or move into place.

In places where grid power is struggling to maintain consistency, technology has made it possible and now has obsoleted the need for public grid growth.

Self-sustaining communities can now be free to grow without fear of polluting the waters or cluttering views with ugly power line installations. Self-contained housing makes disaster recovery a much simpler task, and paves the way to a stable, independent, rewarding home experience like never before.

 Contact Solar Direct Today to bring this concept to your community development!

03.24.18

Investers and Followers: Enter to Win a Free GoSun Solar Cooker & help us spread the word

Enter to win a free GoSun Sport Solar Cooker! Click on the link below to learn how to enter the competition.

http://shop.solardirect.com/#gleam

We are giving away prizes to help spead the word about our Start Engine investment campaign - watch for more contests coming soon.










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Cancel anytime before 48 hours before a rolling close or the offering end date.

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