CLOSED
GET A PIECE OF MICHAEL WALTRIP BREWING COMPANY
Fun, Flavorful Craft Beer Brand
Two-time Daytona 500 champion Michael Waltrip has launched a down-to-earth lifestyle beer brand that celebrates a flavorful and fun approach to cars, music, family and friends. The Michael Waltrip Brewing line of easy-to-drink craft beers are a central element of the company that also includes music festivals, licensed products, and a franchise strategy with a goal of opening 100 Michael Waltrip Taproom branded sports themed restaurants across the country.
$318,400.32 Raised
REASONS TO INVEST
Michael Waltrip Brewing is attacking an underserved market segment by making approachable, easy to drink hand crafted beers, that are designed for regular beer drinkers. Our styles like Two-Time Blonde and our newly released, Bristol Sunshine Tangerine Ale appeal to a wider audience.
In the $28 billion craft beer category, we stand out with a charismatic celebrity founder, 70M NASCAR fans who know the iconic name Michael Waltrip, and a strong social media presence, with 500k combined Twitter followers, 135K combined Instagram followers, and 155K combined Facebook followers.*
We are a multifaceted lifestyle brand. Most recently we signed a partnership with a franchise company to roll out 100 Michael Waltrip Taproom sports themed restaurants, announced a multi-city country music festival series, and signed an agreement to launch a line of southern inspired food items in the grocery channel.
*Market information provided by the Brewer's Association (source)
The PITCH
A Craft Beer Brand from NASCAR Star Michael Waltrip
Two-time Daytona 500 champion and FOX Sports analyst Michael Waltrip partnered with Bryan R. Sperber, former President of NASCAR’s Phoenix Raceway and Glynn Gross, Chairman of Noral Holdings to build a brand of craft beers approachable and appealing to the average consumer. Our award-winning craft brews are available wholesale to licensed distributors in five states and in our tap room restaurant in Bristol, along with our newest franchise location in the greater Charlotte area. With a strong social media following and early customer enthusiasm, we are ready to bring our delicious beers to mainstream markets.
PRODUCT AND BUSINESS MODEL
Celebrity-Endorsed Craft Beer for Mainstream Consumers
While the craft beer industry has experienced major growth, it has had difficulty reaching the mainstream beer consumer. This is largely due to confusing terminology, exotic flavor profiles, and an inability to stand out in a crowded market.
Michael Waltrip’s fun-loving personality, down-home sense of humor, and large fanbase make our craft beer more approachable and appealing to the average consumer. With styles like Two-Time Blonde Ale, Bristol Sunshine Tangerine Ale, and 15 Southern Lager, we are bringing the joy of more flavorful beers to a wider, mainstream audience.
The Market & Our Traction
A Standout Beer and Strong Branding in a Major Market
The craft beer category is worth $28 billion dollars, with approximately 9,000 craft breweries in the United States, mostly consisting of small local operations (source). We are focused on establishing the brand in places where NASCAR racing is popular and people love drinking great beer.
We have already raised over $2.6 million to launch our company. Our tap room in Bristol was recognized as one of the best breweries in the region by CBS affiliate, WJHL Channel 11, and was voted as having the best wings in Bristol.
We have key retail accounts with Walmart, Total Wine & More, Food Lion, Food City, Buffalo Wild Wings, Texas Roadhouse, and more. Michael Waltrip Brewing and Michael Waltrip both have strong social media presences, with 460K combined Twitter followers, 150K combined Instagram followers, and 170K combined Facebook followers.
Why Invest
Help Us Bring Our Delicious Craft Beer to New Markets
As a fun and flavorful lifestyle brand, we are uniquely positioned to grow the Michael Waltrip Brewing Company brand into a wide geographical territory and connect to consumers through many channels ranging from our chain of sports themed taproom restaurants, live music and craft beer festivals, and line of MWB branded food items in the grocery channel. With this raise, we plan to grow our brand by focusing on marketing, promotion, and sales to drive revenue across the company's lines of business. With standout craft brews, promising new partnerships, and celebrity-fueled branding, we are ready to introduce the Michael Waltrip Brewing Company brand to everyone who loves racing and sports, good times with family and friends and of course, delicious ice cold beer.
ABOUT
HEADQUARTERS
7951 Collin McKinney pkwy STE 150
McKinney , TX 75070
WEBSITE
View Site
Two-time Daytona 500 champion Michael Waltrip has launched a down-to-earth lifestyle beer brand that celebrates a flavorful and fun approach to cars, music, family and friends. The Michael Waltrip Brewing line of easy-to-drink craft beers are a central element of the company that also includes music festivals, licensed products, and a franchise strategy with a goal of opening 100 Michael Waltrip Taproom branded sports themed restaurants across the country.
TEAM
Bryan R. Sperber
CEO/President
Michael Curtis Waltrip
Chief Fun Officer
Jackie Glynn Gross Jr
Executive Chairman/Secretary/Treasurer
After graduating from Southern Methodist University, he began his career as a Financial Consultant and Certified Public Accountant with Deloitte, the largest accounting and consulting firm in the world. Mr. Gross has significant experience in transaction-based consulting and during his term there, he specialized in mergers and acquisitions.
He founded Noral Holding Company in Texas in 1998 and began to acquire companies in the oil and gas, manufacturing, and hospitality industries. All these companies still thrive today and are either still owned by Noral or others if the companies have been sold. Through Noral, Mr. Gross currently owns and operates two Modern Margarita restaurants in Phoenix, Arizona with others planned to be opened in Texas in the next year. Modern Margarita specializes in craft margaritas and tacos with a twist while DJ’s play great music all weekend.
Mr. Gross enjoys a good craft beer with an occasional round of golf. His passion is serving the Lord and his church where he lives in the Dallas area.
TERMS
Michael Waltrip Brewing Company
Overview
PRICE PER SHARE
$1.55
DEADLINE
Oct. 11, 2023 at 6:59 AM UTC
VALUATION
$20.31M
FUNDING GOAL
$10k - $1.23M
Breakdown
MIN INVESTMENT
$249.55
MAX INVESTMENT
$1,234,996.60
MIN NUMBER OF SHARES OFFERED
6,451
MAX NUMBER OF SHARES OFFERED
796,772
OFFERING TYPE
Equity
ASSET TYPE
Common Stock
SHARES OFFERED
Class B Common Stock
Maximum Number of Shares Offered subject to adjustment for bonus shares
*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.
Investment Incentives & Bonuses*
Combo/Avid Investor Perks
Combo Tier 1
Invest $250+ within the first two weeks and receive 5% bonus shares.
Combo Tier 2
Invest $800+ within the first two weeks and receive 7% bonus shares.
Combo Tier 3
Invest $5,000+ within the first two weeks and receive 10% bonus shares.
Combo Tier 4
Invest $7,500+ within the first two weeks and receive 15% bonus shares.
Combo Tier 5
Invest $15,000+ within the first two weeks and receive 20% bonus shares.
Combo Tier 6
Invest $25,000+ within the first two weeks and receive 25% bonus shares.
Combo Tier 7
Invest $50,000+ within the first two weeks and receive 30% bonus shares.
Combo Tier 8
Invest $125,000+ within the first two weeks and receive 75% bonus shares.
Amount-Based Perks:
$250+ | Membership – “Mikey’s Pit Crew” Investor Community
Regular correspondence from the team, including + Michael Mikey’s Pit Crew Membership certificate.
$800+ | Brewery Supporter Box
Membership – “Mikey’s Pit Crew” Investor Community + Michael Waltrip Brewing Company premium hat + 3% Bonus Shares.
$5,000+ | Crew Member Box
Brewery Supporter Box + Twelve pack of Michael Waltrip Brewing Co. beer (where permitted by law) + 5% Bonus Shares.
$7,500+ | Crew Chief Box
Crew Member Box + Limited Edition Michael Waltrip Brewing Can Art print, autographed by Michael Waltrip + 8% Bonus Shares.
$15,000+ | Race Winner Box
Crew Chief Box + Official Embroidered Michael Waltrip Brewing team pullover + 12% Bonus Shares.
$25,000+ | Champions Box
Race Winner Box + Exclusive Michael Waltrip Brewing Company branded cooler + Private Zoom call with Michael Waltrip for Happy Hour beers and storytelling + 17% Bonus Shares.
$50,000+ | The Two-Time Champ Box
Champions Box + Private beer tasting event at the Michael Waltrip Brewing Company brewery and Taproom in Bristol Virginia for 20 people + 22% Bonus Shares.
$125,000+ | The G.O.A.T Box
The Two-Time Champ Box + Meet and Greet with Michael Waltrip (subject to scheduling and location) + 28% Bonus Shares.
*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.
The 10% StartEngine Owners' Bonus
Michael Waltrip Brewing Company will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Class B Common Stock at $1.55 / share, you will receive 110 shares Class B Common Stock, meaning you'll own 110 shares for $155. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.
Irregular Use of Proceeds
The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments. Salary payments made to one’s self, a friend or relative. Any expense labeled “Travel and Entertainment”.
ALL UPDATES
REWARDS
10%
Stack Owner's Bonus & Rewards!
Members get an extra 10% shares in addition to rewards below!
Owner’s Bonus
Owner’s Bonus Members earn 10% bonus shares on top of this and all eligible investments for an entire year. Not a member? Sign up at checkout ($275/year).
JOIN THE DISCUSSION
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David Amin
2 months ago
You would think start up engine......than why are we all investing with a millions of dollars of a valuation ramp ? Seriously $20M for a very saturated business that has yet to be profitable and probably will never be. Your investment..... good luck.... you will need it.
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John Webster
4 months ago
the partnership you signed for the 100 units, what is the total value etc is that? as i look at your site hardly anything is there. would be nice if you had a store locator. you mentioned walmart etc but no locations. that way i can check it out in person. i think you would fit nicely with another company i invested in that is huge now! as i look at your merch none of it stands out. i love wearing merch that stands out draws attention etc. thanks for your time
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Theodore Lyons
4 months ago
Hi there - I have a couple questions a) What is your monthly burn rate? b) What is your cash on hand? c) Are you raising a parallel angel or VC round?
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Dr. Frank Ragukonis, Sr.
21 days ago
When will the investor perks/merch be sent to us?
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