StartEngine
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StartEngine
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StartEngine
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StartEngine
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INVEST IN LUUM
In the age of Amazon, traditional retail is suffering. But the best brands will thrive by offering in-store experiences that can’t be sold online, giving customers a reason to come back. Enter LUUM: LUUM is revolutionizing beauty services with Robotics and A.I., starting with today’s hottest beauty service—eyelash extensions—making the service faster, more luxurious, and more profitable. By offering LUUM’s service in-store, retailers will get a much-needed boost to their growth, profitability, and brand. LUUM Lash Technology is currently in the prototype phase and is not yet available to the general market.
This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

StartEngine assists companies in raising capital, and once the offering is closed, we are no longer involved with whether the company chooses to list shares on a secondary market or what occurs thereafter. Therefore, StartEngine has no control or insight into your investment after the close of the live offering. In addition, we are not permitted to provide financial advice. You may want to contact a financial professional to discuss possible investment outcomes.
For Regulation Crowdfunding, investors are able to cancel their investment at any point throughout the campaign up until 48 hours before the closing of the offering. Note: If the company does a rolling close, they will post an update to their current investors, giving them the opportunity to cancel during this timeframe. If you do not cancel within this 5-day timeframe, your funds will be invested in the company, and you will no longer be able to cancel the investment. If your funds show as Invested on your account dashboard, your investment can no longer be canceled. For Regulation A+, StartEngine allows for a four-hour cancellation period.
Once the four-hour window has passed, it is up to each company to set their own cancellation policy. You may find the company’s cancellation policy in the company’s offering circular. Once your investment is canceled, there is a 10-day clearing period from the date your investment was submitted. After your funds have cleared the bank, you will receive your refund within 10 business days. Refunds that are made through ACH payments can take up to 10 business days to clear. Unfortunately, we are at the mercy of the bank, but we will do everything we can to get you your refund as soon as possible.
However, every investment needs to go through the clearing process in order to be sent back to the account associated with the investment.
Both Title III Regulation Crowdfunding and Title IV Regulation A+ help entrepreneurs crowdfund capital investments from unaccredited and accredited investors. The differences between these regulations are related to the investor limitations, the differing amounts of money companies are permitted to raise, and differing disclosure and filing requirements. To learn more about Regulation Crowdfunding, learn about Regulation Crowdfunding, and for Regulation A+, learn about Regulation A+.
Maximum Number of Shares Offered subject to adjustment for bonus shares
*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.
Investment Incentives and Bonuses*
Early Bird
Friends and Family - First 72 hours | 10% bonus shares
Super Early Bird - Next 72 hours | 8% bonus
Early Bird Bonus - Next 7 days | 5% bonus shares
Volume
Tier 1 perk - ($600 + LUUM Branded Vanity Pouch)
Tier 2 perk - ($1000 + LUUM Branded Baseball Hat)
Tier 3 perk - ($5,000+ LUUM Cosmetics Preview Sampler + 10% bonus shares)
Tier 4 perk - ($10,000+ Lash service on our LT2 Prototype* + Sampler + 15% bonus shares)
Tier 5 perk - ($25,000+ Tour with two founders* + Lash service + Sampler + 20% bonus shares)
Tier 6 perk - ($50,000+ Lunch with four founders* + Lash service + Sampler + 25% bonus shares)
*Transportation to Oakland, CA is not included. Zoom call can be substituted
*All perks occur when the offering is completed.
The StartEngine's Owner's Bonus
LUUM will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $0.66 / share, you will receive 110 shares of Nonvoting Common Stock, meaning you'll own 110 shares for $66. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.
Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.
Disclosure
LUUM's CEO, Nathan Harding, has invested $100,000 in the Company’s current Reg CF offering.
Irregular Use of Proceeds
Cancel anytime before 48 hours before a rolling close or the offering end date.
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