GET A PIECE OF HOFF AND PEPPER
Your Everyday Hot Sauce
$431,321.76 Raised
REASONS TO INVEST
Unlike mass-produced, watered-down brands and outrageously spicy hot sauces customers try once on a dare, our handmade, premium hot sauces use fresh chiles to build complex and delicious flavor profiles perfect for everyday use.
With $3 million in total revenue in 2022, we have earned multiple awards, setting the record for the most consecutive wins at the New York Hot Sauce Expo and appearing on Season 16 of Hot Ones on Youtube to 11 million worldwide subscribers.
We have experienced a 4,076% growth since our first full year of business working exclusively with small-scale wholesalers. During that same timeframe, overall expenses grew 5,713%. Now, we are ready to expand our production capacity with the goal of partnering with larger national chains.
The Pitch
Premium, Flavorful Hot Sauces That Belong On Every Kitchen Table
We started Hoff and Pepper in 2015 to create delicious hot sauces that enhance every meal with delicious flavors that complement the taste of the food rather than masking it. Our handmade small batches use fresh peppers grown in the USA, delivering award-winning flavors with superior branding and packaging. We are available direct-to-consumer and through wholesale distributors across the country, and we’ve experienced 4,076% growth in revenue since our first full year in business. During that same time frame, overall expenses increased 5,713%.
The PrOblem & Our Solution
Bringing Fresh Everyday Flavors to the Hot Sauce Market
Currently, the hot sauce market is dominated by big-name brands with watered-down, mass-produced flavors and overly spicy sauces with shock-value branding. Based on our research, neither of these groups use fresh chiles, instead using 99% bulk fermented mash with one-note flavor profiles.
Our goal is to create sauces that complement and enhance meals so we become the sauce people restock time and time again. As an entirely self-sufficient company, we ensure premium quality at every step of the process by grinding and mixing fresh spices, using the freshest locally grown produce, and bottling and shipping with our outstanding packaging and design. In addition to direct-to-consumer sales through our website, we partner with numerous distributors and retailers across the country.
The Market & our traction
Over 4,000% Revenue Growth Since Launch in a Fast-Expanding Market Segment
Hot Sauces represent the fastest-growing segment of the condiment market, growing at a CAGR of 7.9% and on track to value at $4.9 billion by 2028 (Source). Since our launch, we have earned over $6 million in revenue.
Source | Source | Source | Source
We are available in 4,000 stores globally, including over 2,300 ACE Hardware stores across the country, throughout the Southeast region of Whole Foods, and in 13 additional countries through Faire.
We were featured on Hot Ones Season 16 to 11 million Youtube subscribers. We have also collaborated with mega-influencers such as Goonzsquad to launch our Dang Sauce, Dang BBQ, and Bang Bacon Seasonin’ and Rub. In 2022, both our Dang Sauce and Dang BBQ have been ranked #1 in their category on Amazon.
*The graphic above depicts guests who have had Hoff & Pepper's hot sauce during their Hot Ones interview. The guests shown do not have an affiliation with Hoff & Pepper.
WHy Invest
Help Us Make Every Meal Taste Amazing
ABOUT
HEADQUARTERS
164 W 31st St, Ste 140
Chattanooga, TN 37410
WEBSITE
View Site
Hoff and Pepper is a premium, award-winning hot sauce brand using fresh ingredients to create bold flavors that compliment your favorite foods. We are available in all 50 states through direct-to-consumer and wholesale channels, with $3 million in revenue just in 2022.
TEAM
Aaron "Hoff" Hoffman
CEO, President, Founder, Chief Brand and Product Manager
From these humble beginnings, Hoff found his true love — preparing and sharing delicious food for friends and family. And his lifelong goal became to one day turn this calling into a career. A self-taught designer, marketer, and serial entrepreneur by day, Hoff’s focus shifted, but dreams of working with food were never far out of sight.
In 2013, Hoff and his wife Michelle, aka Pepper, started bottling hot sauce as gifts for family and friends. The sauce in those bottles was the result of years of recipe tweaking, searching for the perfect balance of heat and flavor. The rave reviews poured in, and Hoff & Pepper as we know it was born.
Michelle "Pepper" Hoffman
Co-Founder, Director of Manufacturing
Today, Michelle continues to manage production for Hoff & Pepper. Currently, she is excited exploring ways to automate the Hoff production process. Implementing this technology will help her team do their best work and ensure all members are well compensated for their time.
Asher Hoffman
Director of Sales
He joined Hoff and Pepper as the first full-time employee in 2017 and became the Director of Sales in 2018. Under Asher's sales leadership, Hoff and Pepper has grown to over 4,000 stores and 40,000 direct-to-consumer customers, resulting in over $3M in revenue.
His entrepreneurial spirit and experience in managing diverse teams have played a vital role in expanding the company's reach and establishing strong relationships with retail partners.
Kevin Boehm
Board Member (Part Time)
Kevin spends 1 to 2 hours a week on Hoff and Pepper.
TERMS
Hoff and Pepper
Overview
PRICE PER SHARE
$6
DEADLINE
Nov 14, 2023
VALUATION
$27M
FUNDING GOAL
$15k - $1.23M
Breakdown
MIN INVESTMENT
$102
MAX INVESTMENT
$1,234,998
MIN NUMBER OF SHARES OFFERED
2,499
MAX NUMBER OF SHARES OFFERED
205,819
OFFERING TYPE
Equity
ASSET TYPE
Common Stock
SHARES OFFERED
Common Stock
Maximum Number of Shares Offered subject to adjustment for bonus shares
*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.
Voting Rights of Securities Sold in this Offering
Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.
Investment Incentives & Bonuses*
Time-Based Perks
Friends and Family - Invest within the first 72 hours and receive 15% bonus shares
Super Early Bird - Invest within the first week and receive 10% bonus shares
Early Bird Bonus - Invest within the first two weeks and receive 5% bonus shares
Volume-Based Perks
Tier 1 | $500
Invest $500+ and receive:
-a newly designed Hoff and Pepper Hat
-a $50 Hoff and Pepper Gift Card
Tier 2 | $1000
Invest $1000+ and receive:
-a newly designed Hoff and Pepper Hat
-a $100 Hoff and Pepper Gift Card
-a bottle of Hoff Sauce, Hoff’s Original BBQ Sauce, and Hoff’s Smoken Ghost Ketchup
-a 10% discount on Hoffandpepper.com for one year
Tier 3 | $5,000
Invest $5,000+ and receive:
-a newly designed Hoff and Pepper Hat
-a $500 Hoff and Pepper Gift Card
-a bottle of every sauce produced by Hoff and Pepper
-a 10% discount on Hoffandpepper.com for one year
-a Hoff and Pepper branded cutting board
-+ 3% bonus shares
Tier 4 | $10,000
Invest $10,000+ and receive:
-a newly designed Hoff and Pepper Hat
-a $500 Hoff and Pepper Gift Card
-a bottle of every sauce produced by Hoff and Pepper
-a 10% discount on Hoffandpepper.com for one year
-a Hoff and Pepper branded cutting board
-become immortalized on Hoff’s “Wall of Flame” in H&P HQ
-+ 4% bonus shares
Tier 5 | $25,000
Invest $25,000+ and receive:
-a newly designed Hoff and Pepper Hat
-a $500 Hoff and Pepper Gift Card
-a bottle of every sauce produced by Hoff and Pepper
-a 10% discount on Hoffandpepper.com for one year
-a Hoff and Pepper branded cutting board
-become immortalized on Hoff’s “Wall of Flame” in H&P HQ
-a personal tour of the H&P facility and HQ
-+ 5% bonus shares
Tier 6 | $50,000
Invest $50,000+ and receive:
-a newly designed Hoff and Pepper Hat
-a $500 Hoff and Pepper Gift Card
-a bottle of every sauce produced by Hoff and Pepper
-a 10% discount on Hoffandpepper.com for one year
-a Hoff and Pepper branded cutting board
-become immortalized on Hoff’s “Wall of Flame” in H&P HQ
-a personal tour of the H&P facility and HQ
-+ 7% bonus shares
Tier 7 | $100,000
Invest $100,000+ and receive:
-a newly designed Hoff and Pepper Hat
-a $500 Hoff and Pepper Gift Card
-a bottle of every sauce produced by Hoff and Pepper
-a 10% discount on Hoffandpepper.com for one year
-a Hoff and Pepper branded cutting board
-become immortalized on Hoff’s “Wall of Flame” in H&P HQ
-a personal tour of the H&P facility and HQ
-Hoff develops a sauce just for YOU - in person at the H&P facility and HQ
-A private dinner with the H&P founders and CEO
-+ 10% bonus shares
Loyalty Bonus
Current customers, Chattanooga Farmers Market patrons, friends, family, and specifically curated investor targets will receive 10% bonus notes.
*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.
The 10% StartEngine Owners' Bonus
Hoff and Pepper Holdings, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $6.00 / share, you will receive an additional 10 shares of Common Stock, meaning you'll own 110 shares for $600. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus and 10% Loyalty Bonus shares in addition to the aforementioned bonus.
Irregular Use of Proceeds
The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments. Salary payments made to one’s self, a friend or relative. Inter company debt or back payments.
ALL UPDATES
Stack Owner's Bonus & Rewards!
Members get an extra 10% shares in addition to rewards below!
REWARDS
$102
Earn 10% Bonus Shares
Earn 10% bonus shares in this investment and all eligible investments for an entire year. If you are not already an Owners bonus holder, you can join now, for $275, billed annually.
$500
Tier 1 | $500
Invest $500+ and receive: -a newly designed Hoff and Pepper Hat -a $50 Hoff and Pepper Gift Card
$1,000
Tier 2 | $1,000
Invest $1,000+ and receive: -a newly designed Hoff and Pepper Hat -a $100 Hoff and Pepper Gift Card -a bottle of Hoff Sauce, Hoff’s Original BBQ Sauce, and Hoff’s Smoken Ghost Ketchup -a 10% discount on Hoffandpepper.com for one year
$5,000
Tier 3 | $5,000
Invest $5,000+ and receive: - newly designed Hoff & Pepper Hat - $500 Hoff & Pepper Gift Card - bottle of every sauce produced by Hoff & Pepper - 10% discount on Hoffandpepper.com for 1 yr - Hoff & Pepper branded cutting board -3% Bonus Shares
$10,000
Tier 4 | $10,000
Invest $10,000+ and receive: - newly designed Hoff & Pepper Hat - $500 Hoff & Pepper Gift Card - bottle of every sauce produced by Hoff & Pepper - 10% discount on Hoffandpepper.com for 1 yr - Hoff & Pepper branded cutting board -4% Bonus Shares
$25,000
Tier 5 | $25,000
- newly designed H&P Hat - $500 H&P Gift Card - bottle of every sauce produced - 10% discount on Hoffandpepper.com for 1 yr - H&P branded cutting board -Hoff’s “Wall of Flame” in H&P HQ -a personal tour of the H&P facility and HQ -5% Bonus Shares
$50,000
Tier 6 | $50,000
- newly designed H&P Hat - $500 H&P Gift Card - bottle of every sauce produced - 10% discount on Hoffandpepper.com for 1 yr - H&P branded cutting board -Hoff’s “Wall of Flame” in H&P HQ -a personal tour of the H&P facility and HQ -7% Bonus Shares
$100,000
Tier 7 | $100,000
Everything in Tier 6 plus the below: -Hoff develops a sauce just for YOU - in person at the H&P facility and HQ -A private dinner with the H&P founders and CEO -+ 10% bonus shares
JOIN THE DISCUSSION
0/2500
Teresa Lihach
a month ago
I am a pepper geek!! I grow 28 varietals of hot peppers with FUN names & cross breeds - Amensia, Death Spiral, Thor’s Thunderbolt, Batman Bubblegum… just to name a few!
1
0
Teresa Lihach
a month ago
I am a pepper geek!! I grow 28 varietals of hot peppers with FUN names & cross breeds - Amensia, Death Spiral, Thor’s Thunderbolt, Batman Bubblegum… just to name a few!
0
0
Teresa Lihach
a month ago
I am a pepper geek!! I grow 28 varietals of hot peppers with FUN names & cross breeds - Amensia, Death Spiral, Thor’s Thunderbolt, Batman Bubblegum… just to name a few
0
0
Grant Pankratz
3 months ago
What is the long term goal for Hoff and Pepper? Acquisition, IPO, or will you be paying out dividends in the future?
1
1
Michael Bartow
3 months ago
From what I can see about store locations it’s either NYC or NJ. Now I’m wondering have you started to have talks with shoprite, stop and shop, Hannafords etc etc since that a lot of NYC folks are fleeing the city and moving to the burbs like my county which is Orange County NY and a lot of NYC folks come up here and to Sullivan county since a lot of people have “summer” homes or in the Hasidic cases bungalows for the summer have you started to talk to them about carrying your products here. It seems like when the city folks move here they also want the same amenities here as they had in NYC. Could you let me know if you are in talks if possible that would be great. I’m looking to invest into companies that their products are able to be bought here locally.
1
1
Timothy huckaby
3 months ago
What are you net margins? Talk more about your distribution plans.. great product.
1
1
Philip Presley
3 months ago
Love that Smoken Ghost sauce. I'm in!
0
1
Carlos Panthera
3 months ago
That's actually not how share prices are determined, but um ok. Now, I'm definitely out on this investment.
2
0
Carlos Panthera
3 months ago
Why are the shares so expensive? I started to invest then realized, it makes no financial sense at your share price. Drop the share price Significantly and I'll invest.
1
0
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mark mcallister
23 days ago
2
0