The Iconic Motorbikes offering is now closed and is no longer accepting investments.

Iconic Motorbikes

Your trusted source for ANYTHING motorbike related

Iconic Motorbikes

Your trusted source for ANYTHING motorbike related

Santa Monica, CA
Retail
Transportation
Iconic Motorbikes has a guiding principle: “every bike is Iconic to somebody.” That’s why we seek out everything from fixer-uppers to concourse-level restorations and make it easy and fun for our clients to obtain their dream bike. We’re based in Santa Monica, California but have a worldwide presence, and we’re looking for partners to pin the throttle with us as we grow our core business and expand our portfolio of services.

$756,204

raised
150
Investors
$20M
Valuation
$6.67
Price per Share
$253.46
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
0
Days Left

$756,204

raised
150
Investors
$20M
Valuation
$6.67
Price per Share
$253.46
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
0
Days Left
This offering ended on August 19, 2022 and is no longer accepting investments.

Reasons to Invest


  • We believe we are one of the fastest-growing online auction companies, with over $7.5 million in sales in 2021 (up from $4.9 million the year prior) and we believe we’re on track to exceed $10 million in 2022 


  • We’re confident that between our newly added live auction space, our apparel business, and additional white glove services, we can continue to grow our YOY gross sales


  • Our largest online auction competitor’s gross sales exceeded $800 million. And while they own the car market, we feel we are one of the main owners on the motorbike side and offer a much larger array of white-glove services

overview


Iconic Bikes: Every Bike is Iconic to someone 

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If you are a motorbike enthusiast - you have likely heard of us.


That’s because, in our view, we find the rarest, coolest bikes on the planet - giving them new life with our 13-person team. What started as a dealership and gallery has evolved into a world-renowned online auction site, service center, and local destination topped off with white-glove services.



Our auction site continues to see new clients and with over 1,000 motorbike sales since January of 2020, we’ve become a trusted source for anything motorbike-related. The site features real-time proxy bidding, with a classified section allowing the ability for instant purchase. It also serves as a dashboard for our online shop, movie rentals, service inquiries, bike reviews, and social media recaps. It continues to grow with approximately 16-20 listings a week and has an 80+% sell-through rate.


We started a social media account that inspired a cult-like appeal, with as many as 19 million impressions a month on Instagram alone. It’s an active group with many likes, comments, purchases, and follow-through clicks to our auction site. Online fans can also enjoy us in-person, as our appointment-only showroom with over 275 motorbikes doubles as a museum with ever-changing bikes on display. A membership program allows our closest fans to enjoy Iconic in an intimate way, whether it’s access to our lounge, group rides, or even private track days.


We believe no other auction site offers our level of white-glove services, which make us a one-stop shop for our clients: we get daily requests for service work, paint work, custom builds, import/export, domestic transport, and sourcing/placing of rare motorbikes. At Iconic Motorbikes, customers not only find their dream bike, but are also able to have it fully serviced and delivered ready to ride. If you can dream it up, our team will make it happen.



the problem


The live auction space is a flawed industry 

According to our research and personal experience, the live auction space has been traditionally tainted, flawed, and unethical. Our clients express concerns about the lack of background information, inadequate documentation, difficulty with inspections, lack of follow-up with post-sale paperwork, and chandelier bidding, all of which can frequently lead to a customer who regrets their purchase and sours them on future business.


Transportation consistently falls short of expectations 


Our clients constantly give us positive feedback on the ease of buying, selling, and servicing their motorbikes – we’ve had bikes sent from as far as New York and Florida to us just for maintenance as our service shop is so well-regarded with specialty motorbikes. However, transportation is a nightmare due to a general lack of accountability: no tracking information, false promises, damage issues, and missed deadlines from independent shippers frustrate our clients and affect our cash flow, as the longer one of our acquisitions sits on the road, the longer we are floating the inventory expense.

THE solution


Introducing Iconic Live

In the spring of 2023, Iconic Motorbikes plans to change the face of online auctions with “Iconic Live”, an event we will launch in alliance with the world-renowned Barber Vintage Motorsports Museum in Birmingham, Alabama. They are creating the Revelry at Barber, what they want to be “the greatest motorsports celebration in the United States”, and Iconic will be involved in two ways. The Revelry at Barber will be host to Iconic’s first live auction, and after the event is over Iconic will host an exclusive 2-day track event for our clients at Barber’s legendary 2.38 mile race course. Over the course of just a few days, our clients will be able to experience an incredible motorsports party, purchase the motorcycle of their dreams at Iconic Live, and then ride that dream bike at one of the best courses in the United States – that is what Iconic is all about.


Introducing Iconic Transport


Our next goal is to bring transportation in-house with a two-pronged approach. We have developed a proprietary crating solution to better utilize LTL networks for clients who want the best balance of efficiency and cost. For clients who need the ultimate in service, we will acquire trucks and trailers to cover the country, delivering their motorbikes in a timely manner with regular updates.


This also benefits Iconic as we will be able to bring our own acquisitions for sale or service in much quicker, speeding up our turnaround on investments. 


Longer term, we plan to establish an “Iconic East” location on the east coast to initially serve as a transportation hub with the ability to grow into a storage facility, service center, and sister location to our current showroom at the Santa Monica Airport.



the market


Motorbike icons in a niche market


When it comes to our market, our typical customer looks something like this:


  • Average Age: 42
  • $195,000 average annual income
  • Owns 3+ bikes


The largest motorcycle-specific live auction in the US reached $22 million in sales this year over a four-day period. Our largest online auction competitor’s gross sales exceeded $800 million in sales. And while they own the car market, we feel we are one of the main owners on the motorbike side and offer a much larger array of white-glove services. Our membership program is constantly growing so other passionate enthusiasts can experience all the exciting things that Iconic is involved in.

Our traction


Our client base continues to expand…Worldwide!

We’re proud to share that in the last 6 months:


  • Our 2021 gross revenue exceeded $7.5 million in sales, up from $4.9 million the year prior. We're confident we're on track to hit $10 million in sales for 2022.
  • We went from 2-3 auctions a day to 5-7 on a given day
  • We just completed a remodel of our hangar to better accommodate our growing staff as we’ve added 3 more employees


Along with that, we have hit major growth and social media milestones that have helped us organically cultivate a cult-like following across the world.


  • We have bought and sold motorbikes in over 20+ countries and counting
  • 1.6 million monthly post reach, with up to 19 million monthly impressions 
  • 155,000 Instagram followers 
  • 60,000 Facebook followers



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why invest


Iconic Motorbikes is keeping the throttle pinned

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We think Iconic Motorbikes has already taken a stronghold on the international motorbike industry. Now, it’s time to expand our white-glove services to handle transport nationwide (and worldwide), while offering stellar club member benefits.


Iconic has established ourselves in the online auction world and is well-poised to take on live auctions with an understanding of what motorcyclists want in a bike as well as an experience, topped off with our unique white-glove service that can handle any requests. 


With our strong following and growing reach in social media, we are constantly approached with opportunities to acquire collections, estate sales, and rare motorbikes. This segment of our business yields solid margins, and with additional funding we can continue the momentum.


We have strong established relationships with the major players in the motorcycling industry, a passionate customer base, and a business-minded team. At Iconic Motorbikes, we believe we fill all the voids to meet consumer demand, and our growth has backed that up. Now it’s time to scale: join us, and invest in the idea that every bike is Iconic to someone.  

In the Press

Robb Report

Robb Recommends: From Ducatis to Hondas, This California Shop Sells Iconic, Lust-Worthy Motorcycles

Ride Apart

Hide Your Wallets, Iconic Motorbikes Is Doing Auctions Now

Motorcycle.com

`93 Honda CBR900RR Goes For $24,000

Rider Magazine

Honda Donates Three Repsol CBR1000RRs to Benefit Ride for Kids

Hiconsumption

The 15 Best Auction Houses To Buy Your Dream Car From

Motorrad

Seit 1992 in der Kiste - für 70.000 Dollar verkauft

Offering Summary


Company

:

Iconic Motorbikes, Inc.

Corporate Address

:

3100 Donald Douglas Loop North, Hangar 1, Santa Monica, CA 90405

Offering Minimum

:

$9,998.33

Offering Maximum

:

$1,069,994.73

Minimum Investment Amount

(per investor)

:

$253.46











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

1,499

Maximum Number of Shares Offered

:

160,419

Price per Share

:

$6.67

Pre-Money Valuation

:

$20,010,000.00











*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives*

Amount Based:

$5000+

Stockholder Jacket plus a 5% bonus shares.

$25,000+
Stockholder Jacket plus 10% bonus shares and an invite to bi-annual stockholder meeting at our Corporate Office.

$50,000+
All the same perks as the $25,000 level. Additionally, Free membership to our Iconic Members Only Club. This Club allows for discounts, first invites to events and track days, Open access to our Corp office to play pool, enjoy the lounge, etc. Priority access to our Service Departments and Transportation segments, bike storage...the specific list is on our auction site under Members only

*All perks occur when the offering is completed.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested.


Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

Irregular Use of Proceeds

Example - The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments and salary made to one's self, a friend or relative; Any expense labeled "Administration Expenses" that is not strictly for administrative purposes; Any expense labeled "Travel and Entertainment"; Any expense that is for the purposes of inter-company debt or back payments.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$1,721,798.00 USD
$600,600.00 USD
Cash And Cash Equivalents
$34,729.00 USD
$41,731.00 USD
Accounts Receivable
$322,121.00 USD
$158,814.00 USD
Short Term Debt
$79,045.00 USD
$108,453.00 USD
Long Term Debt
$363,900.00 USD
$0.00 USD
Revenues And Sales
$7,419,548.00 USD
$4,954,986.00 USD
Costs Of Goods Sold
$6,121,604.00 USD
$4,427,427.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$84,764.00 USD
-$52,005.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

June 28th, 2022 Update from Iconic's Exec Team

3 months ago


June 20th, 2022 Update from Iconic's Exec Team

3 months ago


May 28th, 2022 Update from Iconic's Exec team

4 months ago
Show More Updates End of Updates

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