Marketing
Help articles
16 articles
- Marketing
How active should we be on our social media pages?
Write a minimum of 3 weeks of social media posts for:. Facebook. Twitter. Instagram. LinkedIn.
- Marketing
How can I track my marketing efforts with a UTM?
What a UTM is and how to add tracking codes to campaign links so Google Analytics and other tools can show where your investors came from.
- Marketing
How can I use tracking tools with my campaign?
How to connect analytics tools like Google Analytics, Facebook Business Manager, and Segment to your StartEngine campaign to track marketing performance.
- Marketing
How do I add pop-ups and re-directs to my website?
The more views you get on the campaign page, the more likely you will be to reach your funding goal.
- Marketing
How do I organize and prepare the marketing efforts for my raise?
How to prepare your campaign marketing before launch, including building a personal hotlist, since companies can't advertise a raise before it goes live.
- Marketing
How do I post "Updates" to my community?
How to post Updates to your StartEngine investors and followers, which also emails everyone who has invested in or followed your campaign.
- Marketing
How do I run a contest to market my equity crowdfunding campaign?
It is inevitable with every crowdfunding campaign to see your traffic ebb and flow.
- Marketing
How do I set up "conversion goals" in Google Analytics?
How to set up conversion goals in Google Analytics to track when investors commit an investment, so you can measure your campaign marketing.
- Marketing
How do I track my investment activity with Google Analytics?
How to use Google Analytics to view campaign traffic and investment activity, and where to find that data to evaluate your marketing efforts.
- Marketing
How do I use content to market my campaign?
Create content to inspire and educate your prospective investors. They want to read about your company, your goals, and your ideas.
- Marketing
How do I use my website traffic to get more eyes on my Reg CF campaign?
The easiest way to get lots of potential investors to your campaign page is to send traffic from the company's website to the campaign page.
- Marketing
If I did a kickstarter or indiegogo, how should I reach back out to my backers?
How to re-engage your Kickstarter or Indiegogo backers as potential investors in your StartEngine raise, with tactics and examples.