Beanstox

Seriously Simple Investing

Beanstox

Seriously Simple Investing

Boston, MA
Financial Services
Software & Services
Kevin O’Leary (known for Shark Tank) cofounded Beanstox with Connor O’Brien (CEO of $1.5 billion O’Shares ETFs), developing the Beanstox app and automated wealth management, designed to help millions of Americans automate their saving, investing and wealth building. O’Leary learned that over 100 million Americans have little or no savings and investments, and almost nothing put away for retirement. He committed to developing Beanstox for “Seriously Simple Investing”, enabling people to begin investing in minutes, with personalized portfolios, automated recurring investments, and more - all for a simple $5 monthly subscription fee. Beanstox’s target market is this large population of over 100 million potential new investors, most of them middle income Americans. Beanstox successfully launched its app in March 2020 (soft launch) and an app redesign in February 2021, followed by increased client base growth. Beanstox also recently began evaluating introducing Beanstox mobile banking to provide integrated cost-effective banking services and accelerate growth.

$695,786

raised
$1,026,108
previously crowdfunded
688
Investors
$27M
Valuation
$1.25
Price per Share
$250.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$3.93M
Offering Max
Reg CF
Offering

$695,786

raised
$1,026,108
previously crowdfunded
688
Investors
$27M
Valuation
$1.25
Price per Share
$250.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$3.93M
Offering Max
Reg CF
Offering

Rewards

Get rewarded for investing more into Beanstox:

$250+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$5,000+
Investment
First Tier
$5,000+ 5% bonus shares
$10,000+
Investment
Second Tier
$10,000+ 10% bonus shares

Reasons to Invest

Large-scale market of over 100 million Americans needing help with saving and investing, while market studies indicate expected worldwide robo-advisory market growth to $16 trillion of assets under management by 2025.
Beanstox has grown to over 22,000 user accounts; 8,000 approved accounts; 1,400 clients subscribed at $5/month/client; monthly client growth rate is up 100% from 9/20 to 6/21 on limited marketing.
Marketing advantages with Shark Tank investor Kevin O’Leary, as Beanstox Chairman, co-owner and brand ambassador, extends the company's reach to millions of people, thus far helping achieve an attractive client acquisition cost of under $50/client (CAC).

The Problem


Investing is difficult for many people

At Beanstox, we believe the choices for personalized investing are limited for middle-income people as traditional financial service providers often have high minimums, such as $100,000, with annual fees as high as 1% of assets under management, which is $1,000/yr, while lower cost choices provide limited or no personalized management. Unfortunately, many adults are heading to a retirement of poverty - in fact, over 100 million households do not have an investment account and are not saving and investing for retirement.

*Data as of 2013.


Many Americans who are only saving but not investing are missing the power of compounding returns that could greatly improve their financial wealth and retirement savings over the course of their lifetime.  Someone only saving $100/week over 40 years, but not investing and assuming no interest accrual, would save $208,000; however by investing the same $100/week for 40 years at an estimated annualized return of 8% (including reinvestment of dividends and excluding fees and taxes), invested in a properly diversified portfolio for the entire period and keeping the funds invested throughout the entire investment period, an investor could end up with over $1.5 million. Beanstox helps make the power of compounding returns accessible to all people.

*Simple saving assumes no interest rate accrual.


**Assumes an annualized market return of 8%, below the 30 and 40-year annualized market return for the S&P 500. Actual returns will vary greatly and depend on personal and market conditions. Past performance does not guarantee future result.


This chart does not reflect fees or costs associated with investing. It is not indicative of past performance or any client's experience using the Beanstox App.

The Solution


Make investing seriously simple

Our team at Beanstox developed an app that enables people to start investing in minutes. We realized that an effective solution must be serious, simple, and personalized to each client, designed to combine saving with automated investing to “use the power of compounding”. We also realized the benefits of providing people an investment approach similar to the way Kevin O’Leary invests for his family’s wealth.

Automated investing

Clients receive personalized portfolios and recommendations based on their individual investment goals and risk tolerance levels. Clients set the amount they want to add to each investment goal every week or month, which is then automatically invested.

Straightforward subscription model with a low minimum investment

Many clients appreciate our simple monthly subscription fee of $5*, with no hidden fees or surprising charges, allowing clients to start investing with as little as $100. Most clients (as of 3/31/21) start with over $500 and approximately 80% use the automated investment service, most choosing to add $200 or more per month.

*This membership fee covers costs associated with portfolio advisory services, custody, account maintenance and trade execution but additional services may incur additional fees, and the fee does not include fees and expenses charged by ETFs to their shareholders. Learn about fees here.

Recurring deposits

Set weekly or monthly recurring deposits for each goal, the client decides. Depending on how much you invest, the app will show you the potential return you can expect (based on the number of years you stay fully invested). Most clients, approximately 80%, use the automated recurring deposit feature provided by Beanstox.

video

The Market


The robo-advisory market expected to soon manage over $16 trillion of assets

Market studies indicate that the worldwide robo-advisory market is expected to grow to $16 trillion of assets under management forecasted by 2025. Among the 100 million Americans with no investment account, we believe that about 30-40 million people in the U.S. will open a robo-advisory account in the next five years.

Our Traction


Kevin O'Leary’s impact of media coverage as Beanstox cofounder

Beanstox has grown since the $1.07 million crowdfunding completed a few months ago.  We've grown to over 22,000 user accounts; 8,000 approved accounts; and 1,400 clients subscribed at $5/month/client. The monthly client growth rate increased by over 100% from 9/20 to 6/21 on limited marketing, and we believe there is potential for significant growth, and we believe we are sufficiently differentiated from our peers.

Beanstox cofounder, Kevin O’Leary, is widely recognized as a savvy investor, and a brand trusted by many. He is known across America as an investor on the very popular show Shark Tank, as well as a contributor on CNBC and more. O’Leary, in media appearances and articles, helps build the Beanstox brand and generate thousands of downloads. His expected marketing impact includes exposure in traditional media, increased value in paid media, and broad growing exposure in social media with his following of over 3 million people across all his platforms. 

What We Do


An easy to use app, for automated investing and wealth building

The Beanstox app is both simple to use and serious about investing. Our technology uses each client’s investment goals and risk tolerance levels to determine an appropriate personalized portfolio, built using diversification across selected ETFs (Exchange Traded Funds). Our investment approach reflects Kevin O’Leary’s investment principles: keep it simple, keep investing, keep portfolios diversified.

Beanstox has already established an automated wealth management platform, with business partners and required capabilities for technology, account opening, KYC/AML, banking data connections, brokerage and custody, investing, account management, reporting and more. 

The Business Model


B2C subscription-based business model, with low operational costs

Beanstox uses a straightforward subscription model: $5/Month. The variable costs per user are ~$1/Month, including bank connection, securities trading, account maintenance and reporting costs. Fixed costs include our core team and marketing expenses. We could achieve break-even with 30,000 clients based on current costs.

How We Are Different


Instant marketability meets maximum accessibility

Kevin O’Leary’s reputation as an investing expert, widely featured in traditional media, gives our brand a clear advantage in the marketplace. Our brand begins with an established sense of trust among many consumers.


Our app features set us apart from our competitors: keep it simple yet serious; provide multi-goal investing; automate almost everything; provide serious info on personal finance; provide access to livestream education with Kevin O’Leary and expert guest speakers.

Some apps provide “round up” investing or enable users to invest their spare change, while other apps provide services for more affluent investors. Beanstox fits somewhere in the middle as a way for middle income Americans to start seriously investing a target amount, such as $100 each week or month, working their way toward financial freedom.

*Graph developed based on internal research

The Vision


Empowering millions to use automated wealth building and integrated mobile banking services to attain financial freedom

Beanstox’s vision is to become a leading personal financial platform for the millions of middle-income households considered “too small” by traditional wealth management service providers, and charged fees considered “expensive” by their traditional banks. Beanstox successfully launched automated wealth in March 2020, followed by a recent app redesign in February 2021, and increased its client base growth. Beanstox is also evaluating the potential to make investing and banking even easier by introducing Beanstox mobile banking (neobank model), with integrated cost-effective banking services, aiming to improve client service and accelerate growth. Neobanks are fintech companies providing digital banking services exclusively through mobile applications or websites. They do not have traditional physical branch locations, have reduced employee costs and some leverage the banking infrastructure provided by partner banks. The $27 billion neobank market has already experienced growth with an estimated 39 million users globally.

Our Team


On a mission to make financial freedom more accessible

Beanstox was cofounded by Chairman and brand ambassador, Kevin O’Leary, and CEO, Connor O’Brien. Kevin O'Leary has worked closely with the company’s core team since it’s development. The Beanstox team members have experience with investment management, digital marketing, customer service, compliance and more. With Kevin O’Leary giving Beanstox the unique edge of high impact marketing, we are focused on delivering a high-quality client experience. Our team now also includes professionals with experience in wealth management from major firms. 

Why Invest


Now is your opportunity to become a part of our long-term growth

Beanstox is focused on helping millions of people grow their wealth over time and achieve financial freedom in a way that works for them. Our ability to achieve our goals will be accelerated by inviting like-minded people to become Beanstox clients and owners. As an Investor in Beanstox, become a part of our long-term growth plan.

Offering Summary


Company

:

Beanstox Inc.

Corporate Address

:

75 State Street, Suite 100, Boston, MA 02109

Offering Minimum

:

$10,000.00

Offering Maximum

:

$3,929,998.75

Minimum Investment Amount

(per investor)

:

$250.00











Terms


Offering Type

:

Equity

Security Name

:

Class B Non-Voting Common Stock

Minimum Number of Shares Offered

:

8,000

Maximum Number of Shares Offered

:

3,143,999

Price per Share

:

$1.25

Pre-Money Valuation

:

$26,975,102.50











*Maximum Number of Shares offered subject to adjustment for bonus shares. See Bonus info below.

Company Perks* 

Early Bird

First 72 hours - Friends and Family - 20% bonus shares

Next 72 hours - Super Early Bird Bonus - 10% bonus shares

Next 7 days - Early Bird Bonus | 5% bonus shares

Volume

$5,000+ 5% bonus shares

$10,000+ 10% bonus shares

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Beanstox Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Class B Non-Voting Common Stock at $1.25/ share, you will receive and own 110 shares for $125. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$591,898.00 USD
$16,454.00 USD
Cash And Cash Equivalents
$537,484.00 USD
$14,079.00 USD
Accounts Receivable
$0.00 USD
$2,275.00 USD
Short Term Debt
$51,160.00 USD
$21,399.00 USD
Long Term Debt
$0.00 USD
$0.00 USD
Revenues And Sales
$66,837.00 USD
$32,243.00 USD
Costs Of Goods Sold
$0.00 USD
$0.00 USD
Taxes Paid
$500.00 USD
$456.00 USD
Net Income
-$385,908.00 USD
-$23.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Starting Soon! BEANSTOX CEO Webinar Today at 1pm ET

5 hours ago

Learn about 

  • The Beanstox story, strategies, and plans 
  • Fintech market growth
  • Why Beanstox is crowdfunding  

Date:    Thursday   August 5, 2021 

Time:   1:00 PM ET

 Register for our Webinar here 

https://zoom.us/webinar/register/WN_k2Ar3NZGSJO5WvG1HbNj_w

 

Register for our Webinar with Beanstox CEO

1 day ago

Learn about 

  • The Beanstox story, strategies, and plans 
  • Fintech market growth
  • Why Beanstox is crowdfunding  

Date:    Thursday,  August 5, 2021 

Time:   1:00 PM ET

 Register for our Webinar here 

https://zoom.us/webinar/register/WN_k2Ar3NZGSJO5WvG1HbNj_w

Webinar August 5th: Meet the Beanstox CEO

5 days ago


Hear the Beanstox story, our strategies and our plans,

live from Beanstox CEO and Co-owner, Connor O’Brien.

 

A person in a suit

Description automatically generated with low confidence


 Also learn more about the Fintech (financial technology) market

and why it’s growing so fast.

 Hear about key topics:

 

  • Market Size and Competitors
  • Beanstox Product Dev, Pricing and Revenue Strategies
  • Why do Crowdfunding
  • Q&A

 

Date:    Thursday  August 5, 2021 

Time:   1:00 PM ET

 

Register for our Webinar here 

 https://zoom.us/webinar/register/WN_k2Ar3NZGSJO5WvG1HbNj_w 

Kevin O’Leary says investing $100 a week could make you a millionaire by retirement.

8 days ago

The headline above gets attention and motivates people to invest, particularly when we hear it from Kevin O’Leary. Beanstox wants to show people how investing consistently, perhaps $100/week or 10% of each paycheck, could grow significant wealth over time. The power of compound investment returns can add power to grow wealth much more than simple savings.  See the math above in the graph titled “How You Invest Your Income Matters”. 

 

 

 

Over $600,000 and Growing!

17 days ago

 

Hey Beanstox investors,

 

Learn why Beanstox and Kevin O’Leary, Chairman and co-owner, are crowdfunding.

 

Check out our recent press release: Beanstox is Back” says Kevin O’Leary, with Crowdfunding on StartEngine

 

We appreciate crowd support!

 

The Beanstox Team

“Crowd” Approaching $500,000

26 days ago


Beanstox appreciates crowd support !

 

Check the growth following our last crowdfunding:

 

Chart, bar chart

Description automatically generated

 

 

You can share the opportunity to invest with Kevin O’Leary, Beanstox Chairman and co-owner. Just send to friends:

 

www.StartEngine.com/Beanstox 

 

We appreciate crowd support!

 

The Beanstox Team

 

 

The Sad Truth About Retirement

28 days ago

Unfortunately, many adults are heading to a retirement of poverty - in fact, over 100 million households do not have an investment account and are not saving and investing for retirement.

At Beanstox, we're committed to changing this sad truth. Kevin O’Leary and cofounder Connor O’Brien are determined to automate wealth building through the Beanstox app, enabling people to begin investing in minutes, with personalized portfolios, automated recurring investments, and more.

Receive 5% bonus shares when you invest in Beanstox today at startengine.com/beanstox. 

 

 

Check the new Beanstox bonus shares opportunity

about 1 month ago


Already $385k+ raised in the first few days. Thank you investors !


Invest in Beanstox today to receive 10% bonus shares. This expires soon ! (July 7, 3pm PT)

 

You can help us bring automated investing and the Beanstox App to millions of Americans who need help building their wealth. 


 Join us on our mission to make financial freedom more accessible.

 

Thank you from 

 

The Beanstox Team

WowWowWow! Over $300,000 on day three!

about 1 month ago


Hey Beanstox investors, 


Over $300,000 in less than three days from Beanstox crowdfunding investors! Thank you for your support.

Don't miss out on 20% bonus shares when you invest in Beanstox - ending in 3 hours! Join us in our mission to automate wealth management for millions of Americans. Invest in Beanstox at startengine.com/beanstox today. 

 

Beanstox is Back!

about 1 month ago


To all our Beanstox investors and followers - we are so excited to be back on StartEngine to raise another $3.93M after our incredibly successful first raise last year!

A few things have changed since our last raise but our mission is the same: "Seriously Simple Investing" to help millions of people grow their wealth over time and achieve financial freedom in a way that works for them.

Since our last raise, we underwent a successful app redesign, followed by increased client base growth. Beanstox also recently began evaluating introducing Beanstox mobile banking to provide integrated cost-effective banking services and accelerate growth.

Now's your chance to be a part of our journey once again. Invest today and receive 20% bonus shares - promotion ending in 1 day.

 And remember to tell your family and friends about Beanstox!

 

 

 

Wow! Already over $100,000 raise on day one!

about 1 month ago

Hey Beanstox investors,

 

Over $100,000 in less than one day from Beanstox crowdfunding investors! Thank you for your support. 

 

Please also try the Beanstox app, use our automated wealth service, and send us your suggestions once in a while (support@beanstox.com).  Your input will help us prioritize initiatives, improve client experience and accelerate our growth. 

 

Thanks!

 

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