ZEN is a Title III - Regulation Crowdfunding Campaign and is actively accepting investments.
$100.00 minimum investment


Blockchain-powered Video Network

Small OPO
Venice, CA
Consumer Internet
Accepting International Investment
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ZEN is a new type of social video platform where anyone can become a paid influencer and earn an amazing new form of money!

ZEN is an app that lets teenage fans of pop culture share short videos and chat with their peers, but it's also much more... it's a new type of social media business that empowers users instead of exploiting them- it enables them to build community the way they want and to earn a powerful new form of digital money, our new ZENCoin cryptocurrency, just by doing what they love. 

By sharing great videos and building an audience on ZEN our users can attract the billions of dollars spent every year on social media ads and influencer marketing... making ZEN a phenomenal business opportunity for our shareholders and ZENCoin stakeholders. 

We've accomplished a lot with a very small team and very limited resources: in just the past few months ZEN has grown by tens of thousands of users and we've already shared thousands of dollars of revenue with them.  

Join us in building the future of social media!

Today's Pre-ICO Offer

Convertible Note and SAFT | Minimum $100 Investment

You will have the option to convert your note into Preferred Stock or ZENCoins.

This campaign is the first critical step on our journey to the ZENCoin Initial Coin Offering (ICO), or token distribution event.  When you invest today you will have the option to convert your stake into future ZENCoins at deep discounts. Not only is this a rare opportunity to invest in a promising social media startup, but you also get an easy path to owning an important new cryptocurrency- and at discounts not typically offered to regular investors.

If you choose to convert into Preferred Stock

Conversion Trigger: $2,000,000 Qualified Equity Financing

Maturity Date: November 1, 2020

$10,000,000 valuation cap

1% yearly interest rate

20% Discount

If you choose to convert into ZENCoins

Note may convert at the option of the holder upon a network launch and initial token sale (ICO). 

If you invest before the 30th day of the campaign; ICO purchase price x (1-minus the discount below):

  • $5,000+: 50%
  • $2,500 - $4,999: 40%
  • $1,000 - $2,499: 35%
  • $500 - $999: 30%
  • $100 - $499: 20%

If you invest after the 30th day of the campaign; ICO purchase price x (1-minus the discount below):

  • $5,000+: 35%
  • $2,500 - $4,999: 30%
  • $1,000 - $2,499: 25%
  • $500 - $999: 20%
  • $100 - $499: 15%

*Please see Offering Document for entire set of Terms

Today's Social Platforms Exploit Users

Every day millions of teenagers across the globe create and consume fandom videos that receive millions of views and attract large audiences on platforms like Instagram, YouTube, and Snapchat.  Access to these audiences, this attention, represents billions of dollars a year in economic value to advertisers and others.

Unfortunately for these teenagers, the business model of the platforms is to exploit this content and these users – meaning the users creating the value don’t receive any of the money. These teens are savvy and recognize they are creating value, but are forced to turn to informal shadow markets where they sell peer-to-peer ads and social media accounts to capture any of that value as actual money.

The Shadow Market

You might be surprised to learn that there is a large and unruly market operating in the shadows of platforms like Instagram and Snapchat.  It's here that all types of social influencers grow their audiences and make money by doing business with each other, also known as a peer-to-peer marketplace.  The common types of transactions include:

  • Buying/selling ads called “shout outs” by the hour.  These are simply ads promoting a social media account, as in "come check out X account!".
  • Buying/selling entire accounts.

In addition, with no help from the platforms, they sell sponsored posts to third-party advertisers who want to get their message delivered to audiences in a more authentic way.  These sponsored posts are already a $1 Billion industry and are an important driver of the shadow market.

The platforms have been able to ignore this phenomenon while exploiting the content and engagement it produces to generate enormous revenues for themselves.  However, the tide is turning.  Vine was once the most popular video sharing app on the planet but was abandoned by its top influencers after their request to share in the revenue was rejected- forcing it to eventually shut down. 

The informal shadow market is large and dynamic out of necessity, but has three major problems:


1. It’s very difficult for buyers and sellers to find each other

2. No one knows the fair price for anything

3. Trust is a major issue because fraud is rampant


Examples of the Shadow Market

These problems cannot be solved with just a new type of product but requires a radically new type of social media business- one that empowers its users vs. exploiting them.

ZEN is the solution.  It is a social video network for fandom communities that connects fans to other fans better than anyone else and helps any user become a paid influencer through a blockchain-powered marketplace.

ZEN is a Social Video Network for Fandom Communities 

Click to Download ZEN for iOS on the App Store

ZEN is the first and only social app designed specifically to meet the demands of fandom video communities.  This includes:

  • High-Quality Video and Seamless Looping: Our users are extreme sticklers for video quality and loops that don't miss a beat.

  • Community Organization and Discovery:  ZEN enables any community of fans, no matter how big or small, to organize their content into channels and by content type.

  • Advanced Communications: Open public chats can be created at any time around any subject, and can scale to thousands of simultaneous users.  Private chats can also scale from 1-on-1 to hundreds of participants.

  • Curation: We regularly feature users and run contests to highlight the best content and creators.

  • Revenue Sharing and Marketplace (under development): ZEN is the only app of its kind to develop a revenue model meant to make money for our users from the get-go, and our blockchain-powered marketplace will take these efforts to an unprecedented level.

The Reviews Are In

ZEN is Catching On

Just since May 2017 ZEN has achieved significant traction, with 30,000 organic new users and tremendous growth in the amount of content and video views.

Fandom: At ZEN We Are All Fans

ZEN Users Express their Identity and Connect to other Fans through Video

The typical ZEN user is a 14 to 18 year-old member of Generation Z and a super-fan of some aspect of pop culture: anything from Harry Potter movies to video games, to Japanese Anime cartoons, and all major league sports.  

These young people don't just consume content but create it, and by doing so attract a large audience of their peers, audiences that are otherwise hard to reach and highly desirable for all types of advertisers.  Despite this, these teen influencers make the least amount of money relative to the size of their audiences on traditional social media.

In short, they are the perfect first users for the new type of social platform we're building.


The Market is Large & Growing

Influencer Marketing & Sponsored Posts

$1 Billion and Growing


Social Media Ad Spend

$31 Billion in Global Ad Spend - 2016

$17 Billion in US alone - 2019 Estimate


The ZEN Business Model

Making Money By Helping Users Make Money

One way to unlock a huge market is to find a hidden “shadow market” existing in a corner of the economy. - Roger Lee, Jeff Lu, and Deepak Ravichandran of Battery Ventures

ZEN Makes Money by Helping Our Users Make Money

ZEN will make money in at least three ways:

  • Our share of ad revenue from a unique Revenue Sharing Program
  • Transaction fees on all marketplace transactions
  • Sales of retained ZENCoins 

ZEN Marketplace Interaction Mock-up

Formalizing the Shadow Market

ZEN is the first social media app of its kind where any user can become a paid influencer by building an audience and easily earning our new ZENCoin cryptocurrency through a marketplace integrated directly into the product.  

This new marketplace will present ZEN influencers with multiple revenue generating features, include transparent pricing for buyers and sellers, and handle all transactions with no possibility of fraud.  

When coupled with the powerful incentives driven by the ZENCoin cryptocurrency, the marketplace will unlock the massive value our users already know how to create.  The features will include:

  • Ad Revenue Sharing Program: An expanded and automated program will be re-launched with an initial focus on ads for mobile games.

  • Automated Re-post Purchases and Distribution: Users already buy and sell re-posts on platforms like ZEN, Twitter and formerly on Vine.  This process can be highly automated, making re-posts a perfect foundation for a highly efficient marketplace.

  • Opt-in Sponsored Post Campaigns: Users will be able to opt-in to sponsored post campaigns from a variety of advertisers, including their peers.

  • Official Channel Transfers: All videos on ZEN are organized into channels that people follow- and which we will enable to be officially bought and sold through the marketplace.

ZENCoin & the ZEN Ecosystem

Everyone is a Stakeholder

ZEN is not just a new type of product it is a new type of business, one that will transform our users into stakeholders by requiring everyone in the marketplace to exclusively use our ZENCoin cryptocurrency for access and transactions.

ZENCoins are designed to be digital assets that grow in value over time along with the growth of the ZEN business, thus incentivizing all the stakeholders to keep ZEN growing in a virtuous cycle of value creation.

Click Here to Read the Non-technical Whitepaper

The ZEN stakeholder model will eventually be expanded into an entire decentralized ecosystem of third-party products and services, simply by enabling them to easily accept ZENCoins as payment.  

ZENCoin puts the same technology and dynamics behind Bitcoin, the original cryptocurrency, at the heart of our business- but with the value driven by the proven demand for access to social media audiences.  Demand that already reaches tens of billions of dollars per year and is still growing fast.

The ZENCoin Token Distribution Event (ICO) is planned for Q2 2018 

(actual date is subject to change)

Hooked on Startups Podcast discussion on ZEN and ZENCoins with Founder & CEO Frank E. Banks

The ZENCoin Token Distribution Event (ICO)

The ZENCoin Token Distribution Event (ICO)

ZENCoins will be the ultimate reward for any user that creates value on ZEN and will be earned through participation in the marketplace.  The individual units of these cryptocurrencies are often referred to as "tokens" and like most of these tokens, ZENCoins will be smart contracts built on the Ethereum blockchain.  

The public sale of ZENCoins, called a Token Distribution Event or Initial Coin Offering, is planned for Q2 of 2018 (actual date is subject to change) with the goal of raising at least $10 Million in order to fund the accelerated build-out of the core ZEN product and marketplace.

Limited Time Pre-ICO Discounts!

Token generation events are an increasingly popular way to raise money for early-stage ventures like ours, but executing an ICO properly will itself require at least $300-500K.  Your investment is a critical step forward in this process.   

As a special incentive, we're excited to offer you the option to convert your stake into ZENCoins instead of equity, at the time of the planned ICO in early 2018 and at discounts of up to 50% off the ICO price.  

Invest within the first 30 days of this campaign in order to lock in the best discounts! 

For those  who invest after 30 days, we will still be offering incredible discounts starting on day 31 and continuing until the end of the campaign.

Early Liquidity

If you choose to convert your stake to ZENCoins they will be transferable on one or more exchanges once issued, giving you the option of much earlier liquidity than the typical 3-5 years for startup equity investments.

For our convertible note holders who do not wish to convert their stake to ZENCoins the normal convertible terms will continue to apply. 

First 30 Days Discount

Discount for Days 31 +


Ni'coel Stark

Human Capital Strategy & Management Advisor


Matthew Sullivan

Founder & President,



Cuy Sheffield

Advertising Partnerships,



David Barkley

Social Media

Marketing Strategist



Meet some of our angel investors!  Prior to launching this campaign we've bootstrapped and raised $59K from some wonderful investors.

Mark Werling

Partner, CFO/COO MarathonCFO


“Matt and I worked together at BPM in various capacities. His ambition and go-getter spirit are just a few reasons that I invested in ZEN.”

Ash Sobhani, CTP

Lead Senior Financial Analyst, MedImpact


"I’ve had the pleasure of knowing Matt and Frank the last couple years through their latest endeavor, ZEN.  They are incredibly driven, knowledgeable, opportunists and ahead of the game in their understanding of future market needs and behavior."

Toni Kersey

Award Winning 



"Investing in a start-up is always a risky endeavor. However, I decided to invest in ZEN in its’ early stages because I was impressed with the developers. Their commitment and determination to bring this product to fruition convinced me that this would be a worthwhile venture."

Alton Richards





“Matt and I grew up together and is one of my closest friends. He’s very business savvy, has tons of ambition and will not stop until he reaches his goal. The whole team has a track record of success and that was reassuring. These are the reasons why I decided to invest in ZEN”.

Offering Summary

Maximum $107,000 in Convertible Promissory Note and SAFT's

Minimum $10,000 in Convertible Promissory Note and SAFT's

General Presence Inc. dba ZEN

Corporate Address
26 Westminster Avenue Unit 4
Los Angeles (Venice), CA 90291

Description of Business
General Presence Inc. is a leading consumer internet company and maker of ZEN, a new type of social media platform that empowers users to build community and earn money through a blockchain-powered marketplace.

Type of Security OfferedConvertible Promissory Notes and SAFT

Minimum Investment Amount (per investor) 


Convertible Note and SAFT | Minimum $100 Investment

Note converts into shares of Preferred Stock when the Company raises $2M in a single preferred equity investment or at an initial token sale.  Investors will also be given the option to convert all of the amounts outstanding under the note into future tokens, of "ZENCoins" at a discount instead of equity in an initial token sale.

If you convert into Stock:

Maturity Date: November 1, 2020

$10M valuation cap

1% yearly interest rate

20% Discount to the price of preferred equity

What is a Convertible Note?

A convertible note offers you the right to receive shares in General Presence Inc. The number of shares you will receive in the future will be determined at the next equity round in which General Presence Inc raises at least $2M in a preferred equity financing. The highest conversion price per share is set based on a $10M company valuation cap or if less then you will receive a 20% discount on the price the new investors are purchasing.  You also receive 1% interest per year added to your investment. If the maturity date is reached and the note has not converted then you are entitled to receive your investment plus accrued interest back from the Company.  

Alternatively, you may elect to convert all the outstanding amounts due under the Note into the right to receive ZENCoin tokens, utility tokens which shall be developed by General Presence Inc.  In such case, the outstanding amounts will be converted at the purchase price offered in the initial token sale discounted according to the rates below.  The Company is developing a distributed ledger based business model and the ZENCoin utility token; provided however, such ecosystem and utility token do not presently exist.  Investors who have elected to receive the right to future tokens at the time of an equity financing will receive such to ZENCoin tokens upon the network launch and initial token offering.

If you convert into ZENCoins:

The outstanding amounts due under the Note may convert upon a network launch (of ZENCoins) and initial token sale. 

If you invest before the 30th day of the campaign will receive tokens at the purchase price of the initial token offering multiplied by the following: (1 minus the discount below).

  • $5,000+: 50%
  • $2,500 - $4,999: 40%
  • $1,000 - $2,499: 35%
  • $500 - $999: 30%
  • $100 - $499: 20%

If you invest after the 30th day of the campaign will receive tokens at the purchase price of the initial token offering multiplied by the following: (1 minus the discount below).

  • $5,000+: 35%
  • $2,500 - $4,999: 30%
  • $1,000 - $2,499: 25%
  • $500 - $999: 20%
  • $100 - $499: 15%

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments and salary made to one's self, a friend or relative; Any expense labeled "Administration Expenses" that is not strictly for administrative purposes; Any expense labeled "Travel and Entertainment"; Any expense that is for the purposes of inter-company debt or back payments.

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Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$6,388.00 USD
$15,938.00 USD
Cash And Cash Equivalents
$27.00 USD
$2,447.00 USD
Accounts Receivable
$0.00 USD
$382.00 USD
Short Term Debt
$10,596.00 USD
$13,836.00 USD
Long Term Debt
$0.00 USD
$0.00 USD
Revenues And Sales
$10,058.10 USD
$19,575.74 USD
Costs Of Goods Sold
$8,340.87 USD
$10,809.75 USD
Taxes Paid
$0.00 USD
$825.00 USD
Net Income
-$42,415.11 USD
-$43,370.74 USD


A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


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