Ouro Goods

Luxury Streetwear Brand

Ouro Goods

Luxury Streetwear Brand

Oceanside, CA
Fashion & Apparel
Retail
Ouro Goods is a luxury streetwear brand designed in Los Angeles that specializes in bracelets and accessories. Through simplistic designs and a streamlined manufacturing process, Ouro Goods fills a void in the unisex jewelry market with a pricepoint that beats the competition.

$1,497

raised
5
Investors
24
Days Left
$1.83
Price per Share
$5.49M
Valuation
Equity
Offering Type
$248.88
Min. Investment

$1,497

raised
5
Investors
24
Days Left
$1.83
Price per Share
$5.49M
Valuation
Equity
Offering Type
$248.88
Min. Investment

Bonus Rewards

Get rewarded for investing more into Ouro Goods

$248+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$248+
Investment
All Investor Owners Club
5% discount on online purchase Early access to products (first dibs on any new bracelets / accessories) Private owners group to request new products and features
$500+
Investment
First Tier
$500+ (Owners Custom Unisex Bracelet)
$1,000+
Investment
Second Tier
$1,000 (Bundle of 3 Bracelets / Accesories)
$2,500+
Investment
Third Tier
$2,500+ (Above + 10% off of products FOR LIFE)
$5,000+
Investment
Fourth Tier
$5,000+ (Above + 5% bonus shares on your investment)
$10,000+
Investment
Fifth Tier
$10,000+ (Above + $2,500 store credit + 50% off all online purchases for life)
$25,000+
Investment
Sixth Tier
$25,000+ (Above +$5,000 store credit + 50% off all online purchases for life +15% bonus shares)

Reasons to Invest

23000+ units sold to 13,000+ customers since January 2019
Built an email list of 45k+ subscribers from the front page of our website
10% of our customers made more than one purchase in 2019

“Premium accessories designed in Los Angeles”


Our Story


Brandon Ganske founded the company to meet a need he discovered when working in fashion

Brandon Ganske started his career in 2012 at 19 years old by opening his first retail store in a mall-based setting. He scaled the brand to three stores in two states and completed a funding round of $100k in 2014.

In 2015, he started modeling for major retail chains, granting him insight into where the streetwear and fashion industry is lacking. With his experience in fashion and insider knowledge, Brandon created Ouro Goods to bring consumers the streetwear brand they want and has the background and vision to take the brand to the next level.

The Problem


Streetwear brands miss the mark connecting with with their customers and meeting the need for unisex jewelry

Major fashion houses today are stagnant and overpriced. They are disconnected from their customers and have done little to address the market for unisex jewelry.

The industry needs a new player whose goal is to shake up the traditional operating methods of fashion houses and speak to the needs and wants of customers looking for something more from streetwear brands.

The Solution


An affordable brand with modern designs, fast shipping, and personalized customer service

Ouro Goods specializes in simplistic and modern unisex bracelets and accessories at a pricepoint our competitors can’t beat. We hold inventory and sell direct-to-consumer through our website, which allows us to prioritize quick fulfillment of orders, hold packaging to a high standard, and create a smooth experience for our customers.

We also have full control over design and generating molds, which creates a lead time of 15 days and gives us an edge when it comes to releasing new products.

Our Traction


A growing customer base that responded quickly to advertising

We started receiving orders four hours after launching pay-per-click ads, demonstrating that the market is eager for the luxury jewelry at a desirable price point that Ouro Goods offers. 

  • Over $450k in revenue just in 2019

  • 23,004 units sold to 13,620 customers and 803,836 unique visitors since 2019

  • 9.95% of all purchases are made by a returning customers

  • Online store conversion rate is 2% and an email list of 45k+ subscribers built from the front page of our website

  • We are already showing a 50% increase in revenue so far in 2020 over 2019

The Market


eCommerce fashion and jewelry is a multi-billion dollar industry

Fashion is the largest B2C eCommerce market segment and its global size was estimated at US$620.6 billion in 2019. The fashion market is expected to grow further at 12.2% per year and reach a total market size of US$991.64billion by the end of 2024. 4-5% of total jewelry sales are on eCommerce, and that number will trend towards 10-15% by 2020

What We Do


We are a brand offering modern, luxury jewelry with wide appeal and the potential to expand to new products

We offer worldwide shipping, lifetime warranties, and free returns on our luxury designs that appeal to a unisex market. We prioritize customer service and as a result 10% of all our customers in 2019 made more than one purchase.

By creating a brand and reputation known for putting our customers first and bringing innovative design at an affordable price to market, we expect our jewelry will serve as a launch pad to an expanded line of products that includes apparel and other accessories.

How We Are Different


By putting our customers first, we are able to beat the competition when it comes to price, speed, and service

Apparel and accessories from major luxury fashion brands are overpriced. They also use drop-ship methods where their products come from a wholesaler rather than them directly, which often results in a hit to customer service.

We hold inventory at Ouro Goods, meaning the products come directly from us and we are able to maintain a high standard when it comes to creating a smooth experience for our customers. By combining control over customer service with control over design means we believe we have an edge on the competition when it comes to getting new products to customers quickly.

The Business Model


We operate a direct-to-consumer model and maintain full control over customer services

We make 95% of our sales through our direct-to-consumer business online and the remaining 5% through wholesale accounts for retailers in the US. We hold an inventory of 3,000 pieces and are obtaining a warehouse in Oceanside that will allow us to maintain full control over fulfillment, shipping, and customer service. By keeping all aspects of the business in our control, we believe we have an edge over our competitors in bringing products quickly to market.

The Vision


Jewelry is the first step in growing a group of apparel brands

Starting with our jewelry line, we plan to build a “fashion house” of brands that includes apparel and other fashion pieces. We are actively seeking a team of industry experts to help us grow our business and build a management roster that knows the ins and outs of running a successful fashion brand.

We are working on obtaining warehouse space in Oceanside, CA so we can continue to do all customer service and fulfillment in-house. This year, we are working to launch a Celebrity Gifting Program using our connections in entertainment to organically grow a list of fashion influencers who wear our brand, furthering our reach.

Our Team


A dedicated team looking to grow

Our team is currently led by Brandon Ganske. Isabella Phillips, who has over six years of customer service experience and much of that in ecommerce, leads our customer service and fulfillment. All marketing and Pay-Per-Click advertising is done by Klient Boost in Costa Mesa, California.

We are looking to grow our team with top industry talent in assistant designer, legal, accounting, and customer service roles. As our success thus far has shown, Ouro Goods is primed for growth and we are working to build a management team to help us reach our greatest potential and develop a large fashion house brand.

Why Invest


We are looking for investors to join us in shaking up the luxury retail market

So far, Ouro Goods has gained solid traction with over $450k in revenue in the first year of business. A large social media following and over 40k subscribers on an email list speaks to the connection we make to our customers.

We are currently filing paperwork to trademark all our logos and packaging and are open minded when it comes to taking direction from others who could help us push our brand forward. With the help of like-minded investors, we are looking to expand our brand beyond jewelry and disrupt the luxury fashion industry.

Offering Summary


Company

:

Young God INC.

Corporate Address

:

3915 Mesa Dr #106, Oceanside, CA 92056

Offering Minimum

:

$9,999.12

Offering Maximum

:

$1,069,999.17

Minimum Investment Amount

(per investor)

:

$248.88











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

5,464

Maximum Number of Shares Offered

:

584,699

Price per Share

:

$1.83

Pre-Money Valuation

:

$5,490,000.00











*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Company Perks*

All Investor Owners Club

5% discount on online purchase

Early access to products (first dibs on any new bracelets / accessories)

Private owners group to request new products and features

Early Bird

First 3 days - Friends and Family Early Birds | 15% bonus shares

Next 7 days - Early Bird Bonus | 10% bonus shares

Volume

$500+ (Owners Custom Unisex Bracelet)

$1,000 (Bundle of 3 Bracelets / Accesories)

$2,500+ (Above + 10% off of products FOR LIFE)

$5,000+ (Above + 5% bonus shares on your investment)

$10,000+ (Above + $2,500 store credit + 50% off all online purchases for life)

$25,000+ (Above +$5,000 store credit + 50% off all online purchases for life +15% bonus shares)

*All perks occur when the offering is completed

The 10% Bonus for StartEngine Shareholders

Young God, INC. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of common stock at $1.83 / share, you will receive 110 common stock, meaning you'll own 110 shares for $183. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Inter company debt or back payments.

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Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$43,087.00 USD
$0.00 USD
Cash And Cash Equivalents
$33,777.00 USD
$0.00 USD
Accounts Receivable
$0.00 USD
$0.00 USD
Short Term Debt
$83,843.00 USD
$0.00 USD
Long Term Debt
$0.00 USD
$0.00 USD
Revenues And Sales
$492,684.00 USD
$0.00 USD
Costs Of Goods Sold
$100,396.00 USD
$0.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$29,895.00 USD
$0.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

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