Whipr

Paddle, Ski, Row +

Whipr

Paddle, Ski, Row +

Oceanside, CA
A full-sized workout, stored next to your sneakers. Whipr is a portable ERG machine designed for Paddle, Row, Ski, Swim, Surf, Kayak, Canoe, Dragon Boat & multi sport training.

$1,093,536

raised
1,060
Investors
$20M
Valuation
$1.15
Price per Share
$250.70
Min. Investment
Common
Shares Offered
Equity
Offering Type
$2.5M
Offering Max
Reg CF
Offering

$1,093,536

raised
1,060
Investors
$20M
Valuation
$1.15
Price per Share
$250.70
Min. Investment
Common
Shares Offered
Equity
Offering Type
$2.5M
Offering Max
Reg CF
Offering

Rewards

Get rewarded for investing more into Whipr:

$250+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$500+
Investment
Tier 1
Receive an additional 10% off any order made through our website.
$1,000+
Investment
Tier 2
2% Bonus Shares + Whipr hat + additional 10% off an order made through our website.
$2,500+
Investment
Tier 3
3% Bonus Shares + Whipr hat + your choice of a row package ($788 MSRP) or a paddle/ski package ($657 MSRP). Product supplied excluding shipping and taxes.
$5,000+
Investment
Tier 4
4% Bonus Shares + Whipr hat + Whipr paddle/ski/row package (retail $1056 MSRP). Product supplied excluding shipping and tax
$10,000+
Investment
Tier 5
6% Bonus Shares + Whipr hat + Whipr paddle/ski/row package (retail $1056 MSRP). Product supplied excluding shipping and taxes.

Reasons to Invest

Whipr’s Advisory Board includes FUBU CEO and Shark Tank star Daymond John and 4 x Crossfit Games winner Rich Froning Jr.
#2 highest funded fitness Kickstarter in history raising $3.51M from 9,100 backers. Pre-sales since August 2020 exceed $5.7M with over 11,500 customers. Over the next 12 months we intend to continue growth with new products, VR compatibility and a subscription service.
The global fitness industry is an $11 billion market, and Whipr has been granted a strong patent allowance for portable ERG machines and our rowing accessory. Our applications extend beyond this market with medical trials in progress.

Get a full-sized workout from a portable machine


Imagine a rowing machine that fits in a suitcase or a 10-sport trainer that stores next to your sneakers. That’s Whipr.


Whipr can replace an entire gym's worth of cardio equipment and, fully equipped, still costs less than the leading rowing machine.

THE PROBLEM


Cardio Machines: Expensive, Bulky, and Non-Portable


Treadmills, rowers, skiers, and bikes are all great - but they are expensivesingle-functionnot portable, and not space friendly


THE SOLUTION


Welcome to Whipr


Whipr is the first machine that answers this problem by creating a portable, multifunctional machine that is also cost-effective.


So along with solving spatial and financial issues - we help motivate your workout with our app that tracks and uploads your workouts to online services like Strava, and in the near future will deliver our workout videos (free and subscription).

And lastly, the base unit is VR ready, adding a new level of excitement and motivation to our customer's workouts. We expect to be fully VR compatible by Q4 2021 after our consumer product rollout and subsequent sync with the Holofit Holodias servers.



*The above graphic contains images of our beta app which is currently not available to the general public.

THE MARKET


Rowing into a Growing Market


The fitness equipment market size was valued at $11.5 billion in 2019 and is expected to reach $15.2 billion by 2027, registering a CAGR of 3.5% from 2020 to 2027. The cardiovascular training equipment segment, that Whipr is targeting, led in terms of fitness equipment market share in 2019 and is expected to retain its dominance throughout this forecast period (source).

While COVID created a huge boost in-home fitness sales due to gyms shutting their doors we expect the demand for fitness equipment to stay strong. In a survey published in July 2020, online broker TD Ameritrade found that 59% of Americans say they don’t plan on renewing their gym memberships once the pandemic is over (source). We believe the opportunity for Whipr in the market, today and in the future, is gigantic.



Source

OUR TRACTION


We’ve Been Pretty Busy 


And yes, we’ve only been around for 8 months.


We launched in August 2020 and have raised over $5.7 million in pre-orders and various campaigns since. 


Month Over Month growth in the post-campaign period has been 47%, 94%, 80%, 156%, 4%, 5.5% - with the latter two months leveling out our growth commensurate with our advertising, establishing our expected trajectory of an average of 3-5% growth per month.


Here’s more on our progress:




WHAT WE DO


Paddle. Ski. Row +


The Whipr base unit is the core of our ‘ecosystem’ - able to be used on its own for plyometric movements or be combined with our patent-pending accessories to train for stand-up paddling, skiing, rowing, swimming, kayaking, surfing, canoeing, and dragon boating. 


The base unit is an ERG machine - meaning it measures work effort with its onboard computer. The session logs are stored onboard, or transferred to online services like Strava via our app, which also serves as a recording and tracking device.


Here’s more on our product line:


THE BUSINESS MODEL


How and Where We Will Grow


We run a DTC sales model with products available via our website. We are also establishing wholesale distributor relationships, and have signed deals for Australia and, New Zealand with, the Netherlands, and Korea in negotiations.

Consumer sector:


  • Our AOV has grown in 2021 from $521 to $814 and now $830.50 since launching on Shopify.

  • Our gross profit margin on our most purchased items averages at 62%. This will increase to 60% when we are no longer in the pre-order stage and selling at MSRP.

  • Our Operating Margin averages at 25.7%. 

  • Initial orders from wholesale businesses are around $50k with their initial test batches.




Medical applications and sales

We are also excited about the potential for growth in the medical space. We are currently participating in two university-led research studies that approached us for the purpose of integrating the Whipr base unit into their treatment plans.

The studies are being conducted at Duke University (1) (late 2021) and the University of Texas, Harry S. Moss Heart Trust for Cardiovascular Research (2) (starting 10/21). The studies are focused on:

  1. Perioperative care and rehabilitation for COVID and post-op patients 

  2. Preventative care and treatment for patients of a non-drug responsive terminal heart condition

The video below shows Whipr being used in the early stages of the University of Texas trials. Should these studies prove successful it may open a market for Whipr in medical sales servicing over 6 million affected patients in the US each year.




*This testimonial may not be representative of the experience of other customers and is not a guarantee of future performance or success.



HOW WE ARE DIFFERENT


We are Making Waves 


We believe we are the only portable and space-efficient cardio ERG machine on the market, and also the smallest, most multifunctional machine that is compatible with Virtual Reality training apps.


This means Whipr has created an entirely new segment in the home and travel fitness market.



We are pioneers in portable rowing machines, and in combining them with multiple other functions ensuring less boredom, more freedom, and lower cost than our competitors. 




THE VISION


The Next Steps


We plan on…


  • Expanding the product line and virtual reality training options. 
  • Building out our subscription service 
  • Releasing more SKU’s that complement the ecosystem  


Here’s a sneak peek at our next products

PRO MODEL
The pro model of our base unit is designed for professional use by commercial gyms, hotels (in-room fitness), personal trainers, rehab centers, and medical applications as well as for the home fitness enthusiasts that make up our core following. The production model will be slightly larger and will include features such as a longer cord, finer resistance adjustment, quieter operation, upgraded construction materials, and a high-resolution screen.


WALL MOUNT
Our wall mount enables more permanent installations. We’re developing it along with the help of adaptive sports athletes who are not able to use traditional rowers due to being wheelchair-bound. We also see it working really well in rehabilitation centers and home gyms. This is a highly requested item that we expect to sell really well to our current and future client base.



*This product is in development and intended for release in late 2021. The images are computer renderings generated by our design engineers.


SKI ADAPTER FOR WALL MOUNT
Expanding on our wall mount is a commercial-grade ski attachment for one or two base units. Again, a very highly requested item for users who do not have a convenient door to attach our current travel ski accessory option.



*This product is in development and intended for release in late 2021. The images are computer renderings generated by our design engineers.


DRAGON BOAT SEAT


The dragon boat seat is an add-on to our rower, turning it into a highly functional training tool for the more than 50 million dragon boat paddlers worldwide (source). This is a highly requested item that we’re excited to release.



*This product is in development and intended for release in late 2021. The images are computer renderings generated by our design engineers.




OUR LEADERSHIP


Meet the Team


Luke Tipple, a well-known Discovery Channel host, is the founder of Whipr. Luke was responsible for its launch, along with customer service, campaign management, web design, video production, and photography from inception through to over $5 million in sales. He’s since expanded the contracted and in-house team to include key people to manage finances, advertising, growth management, inventory, manufacturing, future product development, shipping, and logistics.


Luke is joined by Shark Tank star & CEO of FUBU Daymond John who first took interest when the Kickstarter exceeded $1m raised in just 6 days and now serves as an Advisor.


Together we lead a diverse group of industry experts, fitness fanatics, engineers, product designers and marketing specialists. We’re carving out a new niche in the fitness industry,  and we have the product and the people to own it.


WHY INVEST


High-Demand Fitness 


Whipr is one of the hottest product launches of 2020/21 in one of the most in-demand verticals on the planet: fitness. We’re inviting you to be part of our success story.




Offering Summary


Company

:

Whipr, Inc.

Corporate Address

:

3784 Mission Ave Ste 148, Oceanside, CA 92058

Offering Minimum

:

$9,999.25

Offering Maximum

:

$2,499,999.95

Minimum Investment Amount

(per investor)

:

$250.70











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

8,695

Maximum Number of Shares Offered

:

2,173,913

Price per Share

:

$1.15

Pre-Money Valuation

:

$19,952,500.00











Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Company Perks*

Time-Based:

Friends and Family Early Birds

Invest within the first 48 hours and receive additional 8% Bonus Shares.

Super Early Bird Bonus

Invest within the first week and receive additional 5% Bonus Shares.

Early Bird Bonus

Invest within the first two weeks and receive an additional 2% Bonus Shares.

Amount-Based:

$500+ | Tier 1

Receive an additional 10% off any order made through our website.

$1000+ | Tier 2

2% Bonus Shares + Whipr hat + additional 10% off an order made through our website. 

$2,500+ | Tier 3

3% Bonus Shares + Whipr hat + your choice of a row package ($788 MSRP) or a paddle/ski package ($657 MSRP). Product supplied excluding shipping and taxes.

$5,000+ | Tier 4

4% Bonus Shares + Whipr hat + Whipr paddle/ski/row package (retail $1056 MSRP). Product supplied excluding shipping and tax

$10,000+ | Tier 5

6% Bonus Shares + Whipr hat + Whipr paddle/ski/row package (retail $1056 MSRP). Product supplied excluding shipping and taxes.

* Note these perks do stack with the other live offering perks.

The 10% StartEngine Owners' Bonus

Whipr will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $1.15 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $115. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

*All perks occur when the offering is completed.

The Company will not incur any irregular use of proceeds.


Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$2,983,300.00 USD
$0.00 USD
Cash And Cash Equivalents
$2,699,060.00 USD
$0.00 USD
Accounts Receivable
$284,240.00 USD
$0.00 USD
Short Term Debt
$0.00 USD
$0.00 USD
Long Term Debt
$0.00 USD
$0.00 USD
Revenues And Sales
$0.00 USD
$0.00 USD
Costs Of Goods Sold
$0.00 USD
$0.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$1,349,492.00 USD
$0.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Notice of Material Change in Offering

15 days ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Whipr offering. Here's an excerpt describing the specifics of the change:


Issuer is extending the length of their campaign by 60 days.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Product now delivering worldwide, distribution center established and introducing our new COO

22 days ago

Good afternoon investors,

Today is a good day, our first containers full of product have arrived in the United States! They're currently sitting on a vessel in Long Beach waiting to be unloaded. This is the first of many such deliveries that are either happening or in process around the world with 11 containers currently in transit and an additional 8 containers waiting to be loaded. 

To date we've shipped 42% of our crowdfunded orders and have a predicted 4 months of inventory on the ocean right now destined for our distribution center in Utah. We expect to have enough inventory to get us through the Holiday period which is fantastic news as many companies face historic shortages and will be undersupplied for this very important sales window. 

A few more updates for you:

Product manufacture and delivery

  • Our production lines are 94% complete with only a small number of our SKU's remainining to roll off the assembly line. These items will immediately enter our DTC channels. 
  • Due to our volume we've negotiated favorable shipping rates and can equitably offer free shipping for new customer sales to North America.

Customer Feedback

Customer feedback is startiong to roll in and so far its overwhelmingly positive. 

"I'm a little obsessed with Whipr. Been working on my form and getting a good habit going. I've even booked to go back on the water with my friends this weekend." - Kickstarter Backer 1687

"I really like it!... I think it could democratize rowing for a looooot of people who want to get in to it - for portability and adaptability to other sport modalities" - Kickstarter Backer 452

We have retained a social media company to engage further with our backers, solicit reviews and take advantage of the UGC (user generated content) that will inevitably roll in as we deliver many thousands of orders, particularly to the USA.

Meet our new COO

Now is as good a time as any to introduce our new COO, Rich Little. Rich prides himself on enabling organizations to transform, revive, and thrive. Some of his most notable achievements are:

✔ Delivered turnaround for an unprofitable company, transforming it to 12% EBITDA within 3 years.
✔ Positioned 2 companies for successful acquisitions by private equity.
✔ Drove 46% increase in profitability (to 26% EBITDA) for a $65M women’s apparel manufacturer.
✔ Reduced OPEX 22%, resulting in a 4.5% net increase to bottom-line profitability.
✔ Transformed toxic cultures into healthy, collaborative environments of high performance.
✔ Enabled 2 organizations to pivot from a domestic-only business model to an international import/export model. Cemented global strategic relationships within ASIA, CENTRAL AMERICA, MEXICO, and the USA.
✔ Established strong relationships with major retailers including WALMART, TARGET, COSTCO, KOHL’S, ROSS, and TJ MAXX, among others.

So far his career has been devoted to mastering the full manufacturing and supply chain life cycle and he's now bringing that experience to Whipr and already having a huge positive impact on our team in optimizing our people, processes, and profits.

Change in offering

We've recently completed a comprehensive audit and have been approved to raise money past the $1.07m threshold that was previously in place. We're excited to welcome new investors to our company and would encourage any fence sitters out there to consider this as the right time to get involved as we expect the next couple of years to have significant upside. 

Until next time, let's #getwhiprfit and thanks so much for your support!

Sincerely

Luke Tipple | whipr founder and ceo



Notice of Material Change in Offering

about 1 month ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Whipr offering. Here's an excerpt describing the specifics of the change:


Issuer increased their maximum funding goal, provided audited financials, and added an Officer (COO).


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Notice of Funds Disbursement

about 1 month ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Whipr has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Whipr be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Notice of Funds Disbursement

3 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Whipr has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Whipr be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

We have product shipping!

3 months ago

Good afternoon,

As we approach $1M in funding I'm pleased to announce that our product is now on it's way to our first customers! Most of our total initial purchase orders have been finished while the rower and base units are still in production with around 40% already completed. Our production lines are working 7 days a week producing between 200 and 500 of each per day. 

Pictured is some raw footage from the factory floor where we have QC inspectors working full time. The first 2 containers of product leaves the factory on July 31st with a further 6 containers leaving for our distribution center in the first week of August. 

We're thrilled to be seeing such high volumes of product steaming and winging its way to our OG backers and are looking forward to the product feedback.


By the way, if you happen to be at the Crossfit Games, see if you can bump into Crossfit Champion Rich Froning who has our rower and ski setup for a portable training solution. 

Thanks as always for your support, we look forward to sending more good news in the very near furure. 

Sincerely,

Luke Tipple | founder & ceo Whipr, Inc. 

Notice of Funds Disbursement

3 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Whipr has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Whipr be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Notice of Funds Disbursement

4 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Whipr has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Whipr be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Whipr's recent progress in the medical space

4 months ago

Good afternoon!

We're just coming off the holiday weekend here in the US and to start the week off right I wanted to share some great news. 

You'll have read that Whipr, Inc. is contributing and participating in medical trials with the research team at the Institute for Exercise and Environmental Medicine (IEEM) in Texas. This update brings you the latest from their team. 

Below is a video from the very first viability study for assisting in the prevention of heart failure in patients that have a specific drug resistant condition. Exercise has shown to be highly effective at improving their odds of heart failure prevention, and whipr has been identified as the primary candidate for use in a standardized prescribed fitness treatment regime. This recent update is after the whipr base unit has been integrated into a 'kicking' chair (not pictured) to standardize the process and results.

"Today we first tested [whipr] on an actual study participant – with great success! The individual (a 73-year-old male heart failure patient with prior double knee replacement) was able to smoothly kick for 30min without pain or need to stop due to baseline Whipr resistance being too great. I have another participant currently kick training with us – a male of similar age – with whom I plan to complete a similar trial session early next week. I also intend to complete a high-intensity session with the participant I first described, which will entail vigorous kicking and, thus, will even better test this set-up. Given what I observed today, I have high confidence this additional trialing will go well. Thank you again for your help in providing us with the current unit and what will probably be several more. I certainly will sleep a little better this weekend knowing we seem to finally have a workable training modality for this specific population." - Mitchel Samels, M.S. | Research Coordinator, IEEM

We're thrilled by this news and are in the process of supplying production units to their research team. The production units will use bluetooth technology to sync remotely with their medical databases, providing valuable insight into the participants work effort without a technician having to be on site. We believe this has potential to not only help a lot of people, but to expand our market significantly into the medical space.

We hope you had a terrific weekend.

Sincerely

Luke Tipple | Founder & CEO Whipr, Inc.

PS We're currently over 75% subscribed on this initial offering which is very exciting. Thanks so much for your support!





Whipr shipping dates announced.

4 months ago

Good afternoon everyone!

Just a quick note to say thanks for investing in the next growth phase of Whipr, Inc. 

I thought you'd like to know that we've confirmed shipping with our freight agents and factories and have today given our pre-order customers notifications of their shipping dates. The first bulk ocean shipment of around 2,500 orders is expected to depart our factory on or about July 28th, followed by a further 4-6k orders on or about August 25th then another 6k+ around September 22nd. This shipment schedule will fulfill all of our pre-orders inclusive of crowd-funding, e-commerce and wholesale as well as supplying our distribution centers with inventory for immediate new order fulfillment.

These are exciting times for us as we gear up to see the whipr ecosystem of products in the hands of so many customers. We anticipate the UGC and resultant sales will drive a period of rapid growth, not to mention the upcoming holiday and 'new years resolution' period during which fitness companies traditionally do really well. This will further be bolstered by capital from this raise which will immediately accelerate growth plans aimed to increased sales and market share.

Thanks again for your support, let's #getwhiprfit!

Sincerely

Luke Tipple | Whipr, Inc. Founder and CEO.

Over $450,000 raised in only the first 3 days!

4 months ago

Hi everyone,

I'm really thrilled to be welcoming so many of you to Whipr, Inc. Thank you so much for investing in our company! When we launched this campaign I wasn't quite sure what the response would be. Myself and the team are humbled and very happy to see so many people sharing our vision and the value of the investment. 

We won't let you down. 

I'll be personally moderating comments that come through and I look forward to connecting with you as whipr grows. For now, I thought I'd answer a couple of questions that have come up in the comments in the text below.

Thanks again for your support, let's #getwhiprfit!

Sincerely

Luke Tipple | Whipr, Inc. Founder and CEO.


Q: What stage of production are you in and when do you ship?

A: We entered initial mass production in March, it's staggered by SKU and we're producing around 80,000 units cumulative total of all SKU's across our PO's. Currently we're over 50% complete (with base units and rowers still in production) and all manufacturing for current PO's is expected to conclude in early September. This includes all pre-orders, wholesale and inventory for our US and Taiwan distribution centers. Our first mass shipment (ocean) is expected to be in our Hong Kong warehouse for processing at the end of July after which we'll be shipping en-masse every 3-4 weeks. 

Q: Where have sales come from so far?

A: We raised 3.51m on Kickstarter, current sales to date exceed $5.7m and have come from an Indiegogo campaign, website sales, wholesale and post campaign sales to current customers. We market primarily on Facebook and Instagram with Youtube also performing well. We expect the user generated content (UGC) available after shipping to be a great source of future advertising material and user reviews/feedback.

Q: Are the products tested/durable?

A: Before green-lighting production all products are tested to simulate 2 years of hard use. We also have professional athletes putting them through the wringer. If it doesn't pass, it get's fixed and modified until is does. For example we've been through more than 8 distinct models of the base unit alone with dozens of tweaks and changes throughout. All products are backed by a factory supported 1 year warranty and extended protection plans are available for up to 3 years. 


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