Cleaning is a task we all know needs to get done but (naturally!) still resent the process. As a result, we procrastinate. What was once a hamper of laundry becomes a sinkful of dishes and an entire apartment to vacuum.
The neverending to-do list is a real thing. And it sucks!
We are all in a crunch for time and looking for ways to fill in the gaps and identify ways we can save time efficiently and inexpensively.
Well, of course. But Harry Potter, we are not. While we don’t have a literal wand, we do have an application with the same name. Enter Wand: a mobile app that connects house cleaners with customers in an empowering, but competitive environment.
Traditionally, mobile apps that give domestic workers the opportunity to find customers require them to adhere to a specific price schedule. With Wand, however, the cleaners are in complete control so have the ability to respond to consumer demand in the way they feel fit to their own business.
With that in mind, Wand aims to empower the service provider--not just provide consumers with an easy solution to their house cleaning woes.
Wand has already gathered enough consumer data to validate our application to a 97% positive response rate and we successfully closed our pre-seed funding round August 2018.
With your investment, you will enable us to have a successful app launch with a cutting edge marketing campaign and an onboarded support team to ensure both our cleaners’ and consumers’ needs are sufficiently met. This application is a user-friendly solution to a problem every person has and will enable freelance cleaners a new option to grow their business in a flexible and customized way.
Join us in improving lives, one household at a time, and with just one Wand.
When you invest you are betting the company’s future value will exceed $8.1M.
For details on the bonus, please see the Offering Summary below.
When we decided to work on this idea, we knew Wand would not be the only option for both cleaners and consumers to choose from. Our distinction is in how we support house cleaners in building their own businesses without taking an inflated percentage of their earnings.
We believe one of the biggest issues for freelance cleaners today is being able to build their own business in an environment that’s supportive yet still competitive. For cleaners who find employment with a major cleaning company, they are at the mercy of that company’s price schedule, as opposed to being able to set their own rates. On the flip side, for cleaners using a website like CraigsList, the assurance that their customer will pay them or that they will even be able to find the right customers is easier said than done.
Our app will give cleaners an effective platform to grow their businesses and consumers an easy, sophisticated way to find the most competitive and experienced cleaners in their neighborhoods.
During a regular brainstorming session, the founders found themselves lingering upon the success of specific service-based applications, it was after taking time to think on what industries were lacking a similar solution that they determined that the Residential Cleaning Industry was the perfect next candidate to integrate this successful model.
With both founders possessing a strong background in digital marketing, business development, and software experience, they knew they had the chops to take their idea forward.
A serial entrepreneur and digital strategist, Ben is bridging full time to Wand fresh out of a CMO position with WRIO Internet OS. Currently, Ben is a co-founder and owner of Wand USA Inc. Following his first exit via acquisition after 9 months in operation, Ben went on to accumulate an additional 5+ years of freelance and software experience working a variety of contracted and full-time positions. Ben is actively utilizing his experience in marketing, development, strategy, PR, campaign management, SEO and customer acquisition full-time through Wand.
As the co-founder and owner of Wand, Andrew has an extensive background in business operations and development. Andrew has built and sold several e-commerce retail stores, and owned and operated an exclusive consulting group local to Denver. (Wand is now the only company in which Andrew has ownership and an executive position in.) Some of Andrew’s specialties include operations, strategy/mission execution, branding and vision development, product innovation and digital marketing.
We have created an app that is not only robust in terms of features and capability but also easy and fun to use.
Ability to Find Cleaners Nearby
With Wand, you will be able to find cleaners in your nearby area with the push of a finger. No more searching through Yelp, CraigsList, or dealing with price comparing on multiple sites. The cleaners will have clear profiles with defined price points, making your cleaner selection more seamless than ever before.
Perfect Match
Cleaners’ reviews will be easy to pull up for consumers to select their ideal cleaner.
Cleaners gain multiple advantages by being on Wand, starting with being able to grow their business by setting their own rates. Unfortunately, many other apps create set price points for cleaners to stick to, preventing them from having the flexibility to price up or down depending on consumer demand.
At Wand, our aim is to act more as a supportive median between cleaners and consumers, rather than dictate how cleaners interact and structure their businesses.
Features like our in-app messenger give cleaners and customers a channel to easily and securely communicate specifics of the job.
Cleaners are able to fully customize their profile including details such as prices, personal bio, experience, pictures, and their available supplies.
In developing Wand we’ve put major emphasis on structuring a platform that is not only consumer friendly but equally accommodating and easy to use for the service provider.
The Wand web app is currently in Closed Beta while we bug test our platform and build our network of freelance cleaning professionals. The mobile app is in MVP and we are planning to launch it in tandem w/ the web version when we have the cleaning professionals behind our platform to back demand in our launch territories. We are currently partnering with apartment complexes and other segmented territories to add users to our platform in a controlled manner in the meantime. Completed aspects and functionalities of the application include: UX/UI design, service provider onboarding process, home profiling framework, backend development, and FAQ/self-support tools. With the help of your investment, we will allocate funds towards operations, development and primarily marketing of our initial launch and phase 2 launch by the end of 2019. We are also planning to do a revamp of our platform based on initial data currently being gathered and to be gathered in the coming months as we expose more cleaners and consumers to Wand.
According to Statista, total revenue in the Household Cleaners segment in the United States amounts to US$5,610m in 2018. The market is expected to grow annually by 1.2% (CAGR 2018-2021).
These statistics do not assess how much of this revenue is being derived from cleaners using websites and apps like CraigsList and Task Rabbit.
We believe that one of the biggest issues that cleaners have with traditional companies and our competitors alike is the lack of flexibility. This is especially true in the way they can price their services.
Ultimately, we want our cleaners and consumers to have the freedom to make the best choices in terms of service pricing and service selection. Wand will be secure, but not restrictive. It is important to us to carefully vet onboarded cleaners for quality and experience, however, we want people to be empowered to launch cleaning services that perhaps they have not been able to do before on other websites! Likewise, we want our customers to feel like they have adequate options for cleaners to choose from and the data to make an informed decision when hiring a cleaner.
- Danielle Nguyen
Consumer Interest Survey Subject
-Brandi Odneal
Consumer Interest Survey Subject
With your investment, you will help us change the domestic cleaning landscape for the better. We believe that house cleaners have not yet had a platform to truly provide the most competitive rates to grow their cleaning businesses. We also believe that consumers are being relegated to a limited number of cleaners who have simply accepted rates provided by limiting applications, websites, and maid services.
We want to literally bridge this divide with our application. Your investment will enable us to have a successful launch that will lead to many happy cleaners and customers.
Are you ready for the magic of Wand?
Nowadays, the constant pursuit of professional achievements translates into needing different services to facilitate our daily lives and minimize the number of obligations, like maintaining our houses clean.
Receiving private cleaning services in our homes or offices is very common in this society of immediacy where life focuses on more important tasks such as job performance and constant improvement. Therefore, hiring cleaning services is something that we tend to do in the wrong way.
WAND USA Inc. is a startup broker that began its preliminary development in 2017 but was officially founded in The US in July of 2018 around their app-WAND. When we make the distinction of “startup” by its current common definition, we imply that is a new enterprise that stands out in the market sup
As the motto “Help, at your fingertips” implies on WAND’s homepage, through an App with geolocation, people can hire the closest cleaning services by a person with verified capacity according to their area.
According to the information provided by WAND through a press release published in early September, the company recently conducted a survey in downtown Denver (US) to cover and obtain consumer interest and the market needs. The data they gathered is very interesting since they report that 93% of the
Nowadays, the constant pursuit of professional achievements translates into needing different services to facilitate our daily lives and minimize the number of obligations, like maintaining our houses clean. Although the process of hiring a cleaning staff or worker is still not an utterly fluid task
It’s been so complicated to trust in cleaning services for the first time - until now! The WAND company is about to launch a mobile tool to hire your ideal cleaners based on innovative approaches that have already reshaped other sectors of the economy like the transportation and the purchase and...
WAND emulates the methods of companies such as Rover (pet care), LawnGuru (gardening) and the well-known Uber (transport) by opposing the processes of old cleaning corporations that refuse to evolve into the digital era. At the same time aims to compete with websites like Craigslist or Angie's list.
Nowadays, the constant pursuit of professional achievements translates into needing different services to facilitate our daily lives and minimize the number of obligations, like maintaining our houses clean. Although the process of hiring a cleaning staff or worker is still not an utterly fluid task
It’s been so complicated to trust in cleaning services for the first time - until now! The WAND company is about to launch a mobile tool to hire your ideal cleaners based on innovative approaches that have already reshaped other sectors of the economy like the transportation and the purchase and...
Smartphones continue to simplify and streamline our lives in numerous ways, and today, we have options for even the simplest tasks that we have to face on a daily basis.
Company | : | Wand USA Inc. |
Corporate Address | : | 1770 Chestnut Pl Apt 1019, Denver, CO 80202 |
Offering Minimum | : | $9,996.00 |
Offering Maximum | : | $106,995.28 |
Minimum Investment Amount(per investor) | : | $104.72 |
Offering Type | : | Equity |
Security Name | : | Common Stock |
Minimum Number of Shares Offered | : | 1,050 |
Maximum Number of Shares Offered | : | 11,239 |
Price per Share | : | $9.52 |
Pre-Money Valuation | : | $7,996,800.00 |
A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.
Hello again to our awesome investors and supporters! It’s been a great start to summer for us at Wand, as always, in direct thanks to your investments which have played a key role in supporting our initial marketing and final development to we can continue to make the best first impression possible on new users!
Today, we hit another important milestone, we’re 1 year old! In lieu of this achievement, we wanted to take the opportunity to pat ourselves on the back and highlight some milestones we're proud to have hit in our first year in operation but we couldn't have done it without you!
Opportunity:
We have 39 cleaners on-boarded and on our platform servicing users in our launch territories with many more applied and ready to grow with Wand! We've been very diligent in getting the right people behind our platform to make an astounding first impression to every new consumer on the platform. It's important however we highlight our providers first because they are the front lines in getting people to love and trust in the magic of Wand!
Scale:
Throughout our soft launch, we've partnered with 17 apartment buildings across 3 different property management groups to offer our platform as a premium to their tenants in addition to establishing ourselves as the preferred platform for finding cleaning professionals for their own unit turnover cleanings! This and our outreach across other marketing channels has translated to over 300 unique pre-users!
Development:
Much in thanks to being a recipient of the SafeT Grant, we've been able to develop our platform in record time, with unrivaled security and the workflow capability of SalesForce in our 1st Version! We want to take this opportunity to thank our in house developers in addition to those who's help we've brought in to help with the project along the way who are still diligently working to QA test, and iterate based on first users' feedback.
YOU:
Since launching this campaign, we've received over $56,000 in investment from 94 investors to help us achieve the above!
We want to wrap by welcoming our new investors who’ve joined since our last update and saying a huge THANK YOU to you and to all investors who’ve supported us through our launch and growth! If you’re still looking in as a supporter, we encourage you to join the team! This is our first and only raise allowing the community to join us at the ground floor, and to those that have, we can’t wait to bring you with us to the top!
To another year of incredible growth,
-The Wand Team
[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Wand has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Wand be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Happy hump day to our incredible investors and supporters! Between every update we continue to see amazing traction within this campaign and we are so happy to welcome every new investor to the team! Since last week we've surpassed 90 investors, which is truly remarkable to think of the community we've been so fortunate to grow and we couldn't be more happy to have everyone on the team and be putting your investments to good use.
We've had a busy start to the week following the HIPAA Complete Conference we were very fortunate to attend on Monday and Tuesday! We spoke in detail to thought leaders in technology from across the country about how we've used the grant to rapidly and securely develop Wand. We've made some amazing connections in the cyber security space to keep our platform as secure as possible in addition to making a handful of new key connections that are already throwing their flag behind Wand and making the introductions to keep us scaling from our launch territories to every city across the country.
Concluding the conference with the Midwest Wand Team and some new strategic partners. From Right to Left, Business Development Intern - Colten, Founder - Benjamin, our API Guru - Nick, CTO - Gerald. Also pictured, Marketing Team - Offbeat Media Group(OMG), Eric and Jason with Tribal 8(a) Cyber Innovator - AIMHI, Arnaldo with AI predictive aid - simMachines, and many other new friends of Wand who's incredible companies, products and partners we're excited to leverage moving forward.
Cleaner Spotlight: "I am a mother of four, grandmother of five. I am 47 years old and just started my business 6 months ago but have years of experience from working with other companies...My goal is to have a successful business and leave my daughter something she can be successful in and pass it down to my granddaughter to run someday as well." -Denise Koenig, from her bio on WAND
There aren't words for us to note how fulfilled we are to be helping other's build their cleaning hustle's on their terms. We are excited to continue scaling so we can help Denise and many others across the country scale with us in addition to taking the hassle out of finding a house keeper for everyone!
We want to say another enormous THANK YOU to our investors as well! You too, have helped us to give this opportunity to others and to disrupt the greater cleaning industry! If you are yet to join our growing team, let's cross the 100 mark together! Every new investor adds immense value to our team and we can't do it without you!
Best,
-The Wand Team
Hey All! We've hit some incredible milestones since our last update and couldn't wait to let you in on what's new! First off however, we want to acknowledge all the milestones we continue to hit through this campaign thanks to your investments! Thank you to those who've joined in the success with us.
Just yesterday, we've made an arrangement with a national property management group to offer our platform as a premium to their tenants as well as be the preferred cleaning provider for their 60+ rental turnovers per month in just our launch zones! This is huge for us because it means a solid recurring revenue as well as an opportunity to scale with a national partner as fast as we can find amazing cleaners to join our platform! Stay tuned on Facebook or LinkedIn for a formal press release with more details on how Wand will leverage this opportunity!
Additionally, we've been slotted for our presentation next week as a SafeT Grant winner! We encourage you to come join us if you're near to meet and greet as well as learn how we've implemented the SafeT API into our platform to be the most secure marketplace application around.
Quote Spotlight: "Excited to see this app and hope it will be successful...wish there would have been something like this for support when I started my business..." -Sandra Neese McCray, commented from Facebook
We're here now and can't wait to help! We're looking for cleaning pros now more than ever to help us meet demand. Learn more or encourage those you know to launch their cleaning hustle HERE.
We're here because of you! THANK YOU to our amazing investors and if you haven't yet, this is your opportunity to join Wand on the ground floor. We've raised over $50,000 from 80+ individuals with new investors joining every day! Thank you again to our present supporters and to our followers we hope to see you join the team next.
Better by the day,
-The Wand Team
Good morning and happy Tuesday to our investors and followers! We hope everyone is off to a great start to their week! Between each update we continue to see incredible traction in our campaign and for that we say Thank You to our new investors who've joined the team and always to those who've been with us since launch and beyond!
This weekend we had a tent at the Resident event noted in our last update and we're incredibly grateful to have received a warm welcome from the community in addition to a surplus of excitement at the arrival of Wand.
We were fortunate to meet dozens of the Towne House Apartments's 350+ residents with our platform live to snag bookings on the spot! We are also the new preferred unit turnover cleaning provider for the location w/ opportunity to cover additional locations upon proving our cleaner's talents at this one! We have no doubt they'll perform!
A few additional event announcements:
June 17th-18th- We are being recognized and speaking at the annual partner's conference for the SafeT Grant we were awarded a few months back on how we've utilized those resources! In that short time we've rapidly developed the most secure gig economy platform on the market that is not only top of the line for storing consumer's information, but goes above and beyond by being Hipaa Compliant. We are working to leverage this as an edge to target the home health sector.
July 16th- Much in thanks to our success through this campaign, we've been invited to speak as a panelist at ThriveCo's "How to Fund Your Start-up" so if you're in the STL area, we'd love to meet you and thank YOU for helping us to obtain this opportunity. Register HERE.
The season of scale has begun for us at Wand and over the coming months we intend to grow aggressively to establish ourselves as the premier end-to-end cleaning platform. If you haven't yet, it's time to join the team. We're using investments from this campaign to get us there by increasing our marketing budget to target our next launch zones as well as strengthen the platform to accommodate the additional traffic.
For those on board, another huge THANK YOU for enabling us to reach this point. Your involvement has been a direct contribution to our early and rapid success.
Best,
-The Wand Team
Hello and Happy Memorial day to our Investors and supporters! We hope you are enjoying the holiday, spending time with loved ones and honoring those who served. We wanted to send an update today because this is a very important holiday for us and one of our new partner organizations.
We were waiting for today to announce that we have partnered with the Arise Veteran's Foundation to offer employment opportunities through Wand to veterans and spouses of those who've served as well as raise awareness for an awesome organization that is making strides to support those in the Veteran community.
We are excited for this engagement to not only expand into new niches with Wand but also to give back while growing in a way we are well enabled to accommodate even in our early stage!
We are also excited to be in a consistent stage of growth in our launch territories while we continue to run our beta and on-board new cleaning professionals! So if the memorial day gathering needs a same or next day clean-up, be sure to book a Wand Cleaner to take the edge off and enjoy the holiday!
One more small announcement, we'll be set up at the Healthy Living Day event at the Town House apartments in St. Louis this Saturday to let residents know we are live and available in their area as a resource for their cleaning woes!
Happy Memorial day again! As always additionally, THANK YOU to our amazing investors for supporting our project and to our followers who've been supporting and had eyes on our project! If you are in the latter camp, it's not too late! Check out our campaign page to learn more and claim your stake in Wand!
Best,
-The Wand Team
To start, we want to shine light on the consistent traction we've received since our last update! We're so fortunate to have not only seen a number of new investments come in to support our project, but more importantly have a number of number of new investors on our cap table and on our team. To those of you who've joined us recently and always to those who've been with us since the beginning, we say:
THANK YOU.
You may have seen our notice that we've added an officer to the team and updated our development stage. This is entirely thanks to the resources we've been able to leverage through this camping to develop our platform into the beta we have now and we are working daily to perfect our product and on-board cleaning professionals so that we can make an incredible first impression when we introduce the world at large to Wand!
Regarding our new officer, we'd like to formally welcome Gerald Caussade to the team as our CTO!
Gerald is a serial entrepreneur and certified project management professional with a handful of multi-million dollar valley exits. He is bringing to Wand this past experience and additional expertise in development, software architecture, acquisition strategy, data security, corporate structure as well as numerous industry connections in the tech sphere to leverage moving forward, helping to maximize Wand’s potential for growth.
Quote Highlight: "I really enjoyed speaking with you and am very excited to become a part of such a new concept in any capacity that you can use my service." -Jan Clay-Strini, a Wand Certified Cleaning Professional /via email.
With every passing hour, we are working to scale and bring success to this company. We end again by saying thank you to YOU... and to all of our investors and supporters. If you're yet to join us, we'd love to have you! Make like Gerald and join our team by checking out our updated campaign page and investing today!
Best,
-The (Growing) Wand Team
[The following is an automated notice from the StartEngine team].
Hello! Recently, a change was made to the Wand offering. Here's an excerpt describing the specifics of the change:
The issuer has extended the end date of the offering, added a new executive officer and updated the development stage of the product.
When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.
[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Wand has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Wand be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Good morning to our amazing Investors and supporters! To start off the week, we were ecstatic to see that we'd raised an excess of another $5,000 since our last update!! We have been consistently surprised the last few weeks on how this campaign has taken off, having raised just shy of $25,000 in the past week.
Everyday we are bringing our platform closer to perfection while we receive beta feedback from test users to optimize our user story and find bugs in our project.
We are also creating new relationships with launch partners by the day, including apartment complexes to offer Wand as a premium to their tenants and also laborer groups to help obtain more cleaners to meet our user demand! These partnerships will be integral to our growth until we have the infrastructure in place to offer Wand to cities as a whole.
Additionally, this evening we will be presenting to community leaders and VC representatives through the Venture Pipeline Cohort we have been participating in through MultiPass Ventures! We're excited for this opportunity to engage more thought leaders and decision makers in one of our launch territories and are constantly leveraging every outlet we have to scale Wand.
A giant THANK YOU again to all of our Investors as well as campaign supporters. We are so thankful to welcome new investors to the team and as always, remain grateful to those who have been backing our project since launch. There's no time like the present- Great things are happening for Wand, and if you haven't already, invest today and join in our success!
Have a wonderful Tuesday.
Wishing you as always our very best,
-The Wand Team
Second, a short while ago you should have received a notice from StartEngine that we are doing our 2nd dispersal! We are immensely excited and thankful for the resources gained through this campaign that we will be taking advantage of after this second withdrawal in order to have working capital to cover a number of launch expenses on our horizon including marketing, insurance, platform hosting, and background checking providers to name a few of our action items!
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