VOWburger

Accelerating the adoption of sustainable foods worldwide

VOWburger

Accelerating the adoption of sustainable foods worldwide

Los Angeles, CA
Food & Beverage
VOWburger is a plant-based burger joint that was created for a better tomorrow. We aim to disrupt traditional fast food by offering a more sustainable alternative, while also fighting food insecurity alongside our customers. We do this by offering a simple and delicious all plant-based menu with food items that require substantially less natural resources and we do it with our meal for meal commitment. For every meal purchased we donate one to someone in need.

$111,439

raised
176
Investors
$11M
Valuation
$1.10
Price per Share
$199.10
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering

$111,439

raised
176
Investors
$11M
Valuation
$1.10
Price per Share
$199.10
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering

Rewards

Get rewarded for investing more into VOWburger:

$199+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$250+
Investment
VOWvibes tier - $250+
$25 food credit and access to special promotions.
$500+
Investment
VOWbuddy tier - $500+
$50 food credit and access to special promotions.
$1,000+
Investment
VOWfounder tier - $1,000+
5% bonus shares + $100 food credit + name listed on the VOWburger website + access to special promotions
$2,500+
Investment
Vowking Tier - $2,500+
7% bonus shares + $150 food credit + name listed on the VOWburger website + access to special promotions.
$5,000+
Investment
vibin yet? Tier - $5,000+
10% bonus shares + $200 food credit + name listed on the VOWburger website + access to special promotions.

Reasons to Invest

Growing demand: Plant-based meat is exploding and is poised to grow nearly 20% year over year over the next several years.
Impact Driven: We are on a mission to provide delicious eco-friendly foods to help our planet and to fight hunger with our customers.
Trending: After a successful launch of our pilot location in the heart of LA, VOWburger has caught the attention of food authorities (Eater, Vegout LA, and more), is gaining popularity through social channels (Instagram, Facebook), and continues to have raving reviews (Google, Happy Cow, Yelp).

OVERVIEW


Our Story


We are a 100% plant based burger joint with a mission to promote sustainable foods and to fight food insecurity. We serve an all vegan menu including burgers, nashville chicken, breakfast, shakes, and specialty sauces. For every meal purchased, we donate one to someone in need. We strive to make it easy for people to have a positive impact on the environment and their community, and we do this through delicious food and a fun experience. We aim to disrupt the fast food industry and drive change for the better through what we eat.

Why the VOW in VOWburger? Because it’s a daily reminder of our commitments:

VOW 1: To our environment: 100% plant-based with sustainability in mind for everything we do.

Because our food is plant based and removes cattle from the supply chain, we drastically reduce resources used like the land needed for grazing (this is the majority of beef's land footprint) and the water used to irrigate crops to feed the cattle. By offering food that uses less resources but doesn't compromise on taste, we hope to improve the appeal of eco-friendly foods to the masses.

VOW 2: To the community: for every meal purchased, we donate a meal to fight hunger.

In the United States, nearly 40 million people are experiencing food insecurity, which means 1 in 8 Americans will experience not knowing where their next meal will come from. In Los Angeles, this number increases to  1 in 4. The pandemic only exacerbated this issue and reaffirmed our commitment to help our community and fight hunger.

The founders Kevin Arca and Shahin Khorshidpanah were driven to incorporate fighting hunger into the business model as a result of their past projects feeding the hungry as well their personal experiences growing up as sons of immigrant families from nations where extreme poverty was present. Giving has been part of the VOW DNA since day one, and to date, VOWburger has donated over 40,000 meals and this is just the beginning! For every meal you purchase at VOWburger, you are contributing to the fight against hunger.

VOW 3: To you: amazing food and feel-good experience.

We chose VIBIN YET? as our slogan to remind each other to enjoy the journey towards a greener future. We don’t want to be boring, we’re not parents telling you to eat your veggies. We’re here to provide a fun and tasty option that betters our society and our planet.


THE PROBLEM


Fast food isn’t environmentally sustainable

The VOWburger brand started with VOW Brands LLC, a related company under common control, that opened a restaurant location on Fairfax (our pilot store) and was founded in Los Angeles, CA in 2019. VOWburger Company has purchased all intellectual property rights from VOW Brands LLC in June 2021, which include operations, recipes, trademarks, logos/branding, social media, customer lists, etc. VOW Brands LLC will retain ownership of the pilot store location VOWburger on Fairfax, while VOWburger Company will own 100% rights to all future locations. Officers and directors from VOW Brands LLC, Kevin Arca and Shahin Khorshidpanah, are the same as VOWburger Company. VOW Brands LLC assisted in the formation of VOWburger Company by paying for legal and formation fees; however, there will be no business dealings between the two companies beyond that.


When we talk about sustainability, we’re referring to how efficiently planetary resources are being used to produce a product - how much input (natural resources) versus output (final food product). Currently to produce a single burger, it takes an enormous amount of resources - about 667 square feet of land used for animal grazing and about 225 gallons of water both for the cow to drink and to irrigate the crops they eat. It may not sound like much, but once you multiply that by the amount of beef that is consumed each year, we’re dealing with some big numbers such as the fact that now half of the world’s habitable land is used for agriculture - half!  With an ever-growing population, we are severely out of balance with how to best use our planet’s resources and need to introduce more sustainable and balanced options. However, it is important to recognize that knowing about the issue is only half the battle and that in order to introduce real change we need to make it easy for people to take action and make the switch. 


Now more than ever, people are searching for ways to reduce their footprint and live a healthier lifestyle. Society is looking to endure some of the toughest times ahead with climate change and potential water and food shortages. We are already seeing the consequences of global warming through more extreme weather, rising sea levels, among other changes. One of the best ways we can overcome this is by improving our food system.


 



Source 1Source 2


Many want to help reduce their footprint starting with the food they eat but options are limited, especially if you are not a city dweller. We live in a country where you can find over 13,000 McDonald’s locations, but no national plant-based chain to serve a greener alternative. When compared to ground beef, a plant-based burger uses considerably less land and water to make, the process of which also emits substantially less greenhouse gases. 


In comes VOWburger. Our food uses no animals and a fraction of the natural resources of our traditional burger joint counterparts, yet we offer that same great taste and experience. By offering an eco-friendly menu that tastes delicious, our mission is to make it easy for our customers to have a positive impact on the planet without any compromise. 



Source - 70% GHG, Source - Plant v. Beef 

THE SOLUTION


Redefining vegan


We want to redefine vegan and promote a better type of fast food. We are eliminating the negative stereotypes of vegan food being too expensive, lacking in flavor, and being just for vegans. At VOWburger we offer an affordable, 100% plant-based menu with America’s favorite items that include burgers, Nashville chicken, breakfast, and shakes - a space for vegans and meat-eaters alike! 


Our food is more sustainable for the environment than traditional fast food and our meal for meal program ensures that every time our customers dine with us they know they are contributing to fighting world hunger. 




Restaurant sales will be the primary revenue. We expect our prime costs (cost of goods sold + labor) at 60% of revenue, and based on VOW Brands LLC's pilot store, we anticipate restaurant profit margins of 10-18%. We anticipate future sales growth through company-owned and franchise store expansion.



THE MARKET


Growing demand for vegan options


Americans eat over 50 billion hamburgers every year. While plant-based meat options are growing, there is a limited supply of restaurants offering plant-based food. Out of the 196,000+ fast food restaurants in America, less than 1% have a full plant-based menu. 



A recent study showed that 65% of Gen Z’ers want a more plant-forward diet. The need is global: China recently announced plans to cut meat consumption by 50%, driven by their climate pledges.


OUR TRACTION


A Successful Pilot Store


Since we opened our first pilot store in late 2019 through VOW Brands LLC, we have seen a steady increase in sales. Despite having in-store operations being severely limited in 2020 - the pilot's store first full year in business, we were able to achieve operational profitability by shifting our focus to online ordering and by becoming favorites on the delivery apps by providing consistent quality. Now that dine-in is resuming in 2021, VOWburger sales have increased by more than 50% and are higher than even before the pandemic. We plan to replicate this success by opening future locations through VOWburger Company. As we adapted with covid, we relooked at our operations in order to maximize efficiency, which is how we lowered our food and labor costs as they related to sales, and now our foundation for growth is stronger than ever. Despite the challenges, we never lost sight of our commitment to fight food insecurity and stayed true to our meal-for-meal donations throughout the pandemic. We’re proud to say we’ve now donated over 40,000 meals through food banks, and we are just getting started!


**The initial concept location on Fairfax owned by VOW Brands LLC is not a part of this raise and is being used for projections of the new company, VOWburger Company. We believe this to be reasonable as VOWburger Company owns all Intellectual Property of VOW Brands LLC, shares the same officers and directors that oversaw the initial location, Kevin Arca and Shahin Khorshidpanah, and owns rights to all future VOWburger locations.


We’ve been well received by the community for three primary reasons: the unique and delicious flavors of our food, our customer experience, and our mission to help the environment and those experiencing food insecurity. From a flavor standpoint, we are among the few vegan burger joints in Los Angeles to use a fire grill to charbroil our burgers which gives them a delicious smokey flavor, we have two unique homemade Peruvian sauces, our in-house Nashville chicken is a dish one needs to taste in order to believe, amongst much more! We also serve a huge void in the market by providing quick and easy uniquely flavored vegan breakfast items early in the morning like our breakfast burrito and egg sandwich, along with hash browns, coffee, and freshly squeezed orange juice! 



We achieved the highest rated vegan burger in LA on Google achieving 4.7 stars and are consistently in the top 3 for vegan burgers on Yelp with 4.5 stars. We also were recognized by several major outlets like Eater and VegOut for having some of the best vegan burgers, chickn, and breakfast offerings in LA. Additionally we’ve had several influencers and celebrities rave about our food including the Weeknd saying he likes to eat VOWburgers when he’s recording in the studio and Lizzo saying VOWburger has the best vegan breakfast burrito in Los Angeles. All of these instances have helped us grow organically and to become known for our unique flavors and experience.








WHY INVEST


Accelerate the adoption of sustainable food

VOWburger is recognized as one of the best Vegan fast food joints in Los Angeles with excellent reviews (4.7 Google, 4.5 Yelp, 4.5 Happy Cow, 5.0 Facebook, 4.8 Doordash) and over 8,000 followers on social media. 





These testimonials may not be representative of the experience of other customers and is not a guarantee of future performance or success.   

Our goal is to accelerate the adoption of sustainable foods, while helping to fight hunger in our communities. The fast food industry is changing for the better and we strive to be a leader in this change and inspire others in the process. Now that we’ve shown this concept can work, we plan to open 10-15 VOWburger locations in the next 2-3 years. In growing our store footprint and brand over these next couple years we aim to attract highly experienced franchisees to partner with to further bolster our growth.  

Since day one, VOWburger has been on a mission to do good for the planet and the community in partnership with our customers. It is a group effort! Whether you eat at VOWburger or become an investor, you are a part of our community that is contributing to helping the environment and fighting hunger. Now that we are ready to grow, we want to do it with our community. As we get ready to disrupt the fast food industry and drive real change, this is your chance to own your part of the business. So join us and become a part of VOWburger as we take our impact nationwide and beyond. 





Offering Summary


Company

:

VOWburger Company

Corporate Address

:

519 N Fairfax Ave, Los Angeles, CA 90036

Offering Minimum

:

$9,999.00

Offering Maximum

:

$1,069,998.60

Minimum Investment Amount

(per investor)

:

$199.10











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

9,090

Maximum Number of Shares Offered

:

972,726

Price per Share

:

$1.10

Pre-Money Valuation

:

$11,000,000.00











*Maximum number of shares offered subject to adjustment for bonus shares. See bonus info below.

Voting Rights of Securities Sold in this Offering

Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

Investment Incentives*

Time-Based:

Friends and Family Early Birds

Invest within the first 48 hours and receive additional 15% bonus shares.

Super Early Bird Bonus

Invest within the first week and receive additional 10% bonus shares.

Early Bird Bonus

Invest within the first two weeks and receive an additional 5% bonus shares

Amount-Based:

$250+

VOWvibes tier

$25 food credit and access to special promotions.

$500+

VOWbuddy tier

$50 food credit and access to special promotions.

$1,000+

VOWfounder tier

5% bonus shares + $100 food credit + name listed on the VOWburger website + access to special promotions.

$2,500+

VOWking tier

7% bonus shares + $150 food credit + name listed on the VOWburger website + access to special promotions.

$5,000+

vibin yet? tier

10% bonus shares + $200 food credit + name listed on the VOWburger website + access to special promotions.

*All perks occur when the offering is completed.

StartEngine OWNer's Bonus

VOWBurger Co. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $1.10 / share, you will receive 10 additional shares of Common Stock, meaning you'll own 110 shares for $110. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

Example - The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments and salary made to one's self, a friend or relative; Any expense labeled "Administration Expenses" that is not strictly for administrative purposes; Any expense labeled "Travel and Entertainment"; Any expense that is for the purposes of inter-company debt or back payments.

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Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$10,000.00 USD
$0.00 USD
Cash And Cash Equivalents
$0.00 USD
$0.00 USD
Accounts Receivable
$10,000.00 USD
$0.00 USD
Short Term Debt
$7,787.00 USD
$0.00 USD
Long Term Debt
$0.00 USD
$0.00 USD
Revenues And Sales
$0.00 USD
$0.00 USD
Costs Of Goods Sold
$0.00 USD
$0.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
$0.00 USD
$0.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Introducing our New Housemade Egg!

12 hours ago


We are thrilled to share that we have launched our in-house egg! We have been working on this for some time as we continue our efforts to bring products in house as a way of serving different dietary options, reducing costs, and increasing the uniqueness of our offerings. Additionally, having most of our menu offerings made in house gives us more control over our inventory stock, making us less vulnerable to supply chain disruptions, the likes of which the market is currently seeing. 


We are also proud to share our housemade egg is soy free and gluten free (combined with our new buns make for a completely GF vegan breakfast), increasing accessibility to those with different diets or diet restrictions. 


Breakfast has become a major component of our menu and has grown in popularity over the past several months. We maintain our belief that plant based breakfast is under-served as demand continues to grow with relatively limited options available, and thus a large opportunity for us to attain more market share by serving that void with quality items. 


The new egg is available in our egg sandwich and breakfast burritos, we would love for you to come try!


More to come soon!

-Kevin & Sha

Introducing Gluten Free Buns!

12 days ago

We are pleased to announce our new Gluten Free buns! Listening to our customers has always been a priority of ours and this has been one of the most asked for items, so we are thrilled to finally be able to serve it. It was not easy to find and we refused to offer anything that could compromise flavor or texture, however we believe we’ve finally been able to find a gluten free bun that tastes and feels excellent! This means you can now enjoy a VOWburger completely gluten free (not that a lettuce wrap is a bad option either). This bun will also be available for our other items, making the VOWegg sandwich with sausage Gluten Free as well.


Many more exciting things in the works that we will be announcing soon! Thank you all so much for your continued support, chat soon!


All the best,

Kevin & Sha



Hello Startengine!

17 days ago

We are so excited and grateful with our campaign progress as we approach $100k! We feel one of the best ways to get to know our business is to come experience our food and vibe in person, so we would like to invite all those who can make it to our Fairfax location in Los Angeles. To sweeten the deal we will provide 50% off to all who come with the code ‘STARTENGINE’.  This code will work in person and through our website ordering at www.vowburger.com (only valid once per person and not valid through delivery apps). This code will be live for the next 7 days, November 16 - 22, so be sure to redeem before it’s up! Whether you've already invested or are just considering, we'd love to see you there. 


An update on expansion: we are actively searching for our next location and have been doing site visits in key areas of interest. Stay tuned here for more updates! If you have any area recommendations where you feel we would do well, feel free to send them over in the comments below or through direct message on Instagram - we would love to hear from you! Also, for more frequent updates please be sure to follow our instagram page @vowburger!


We have many exciting things in the works that we will be sharing soon. If you have not finished your investment - thank you for considering us and please stay tuned here for the latest information that may help you finalize your decision. For those who have already invested - thank you for joining our mission and please be sure to share with your peers as the more traction we get the faster we can achieve our goals! 


Ultimately our intention with this crowdfunding campaign is not only to raise funds, but to build a relationship with our investors and a community that can provide us feedback and be our brand advocates to others - a community that grows together. We look forward to seeing you at the restaurant and will provide you another update soon!


All the best,

Kevin & Sha


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