Union Society

Men's Grooming & Professional Products

Union Society

Men's Grooming & Professional Products

Great Neck, NY
Consumer Products
Creating premium men's grooming products specifically designed for the multi-cultural market. From shampoos and conditioners to more specific products like beard butter and hair defining gel, we are promoting healthy hair and skin for all types.

$1,710

raised
5
Investors
44
Days Left
$15.00
Price per Share
$4.5M
Valuation
Equity
Offering Type
$300.00
Min. Investment

$1,710

raised
5
Investors
44
Days Left
$15.00
Price per Share
$4.5M
Valuation
Equity
Offering Type
$300.00
Min. Investment

Bonus Rewards

Get rewarded for investing more into Union Society

$300+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
StartEngine's Holiday Bonus
Receive a 10% bonus through a free trial of the StartEngine Owner's Bonus.
10
days
18
hours
21
mins
46
secs
$300+
Investment
Owners Tier
$300+ | Invitation to the Owners Group which is a location for all owners to ask questions, learn about new events and products
$500+
Investment
Success Tier
Invest $500+ and you will receive all of the above + one Signed copy of Wade's "The Success Factor" book
$1,000+
Investment
Exclusive Grooming Set
Invest $1,000+ and receive one full Union Society custom owners grooming set + all the above
$2,500+
Investment
Lifetime Owners Discount
Invest $2,500+ and receive a 5% Lifetime Owners discount on products sold online + all the above
$5,000+
Investment
5% Bonus Shares + Meet and Greet
Invest $5,000+ and receive 5% bonus shares on your investment + Invitation to a meet and greet with Wade at one of his lessons + all the above
$10,000+
Investment
10% Bonus Shares + 10% VIP Lifetime Discount
$10,000+ | 10% Bonus shares + 10% lifetime discount on products + Free Wade Cut at one of his salons + all the above
$25,000+
Investment
15% Bonus Shares + 15% Lifetime VIP
Invest $25,000+ and receive 15% bonus shares + 15% lifetime discount on products + Free Wade Cut for 2 at one of his salons + all the above

Reasons to Invest

Founder "Wade the Barber" has built a grooming empire with 140k+ engaged followers and 10k+ students.
Wade has been featured in the biggest TV and news sources-- from the Rachel Ray show, to the BET Awards and Vice News.
The hair salon market alone is expected to grow to a $47.1B industry by end of 2019.

"Wade the Barber" has the building blocks for a men’s grooming empire

In 2011, Wade opened his first barbershop. Since then, he has expanded into a second shop, taught over 10,000 students and accrued over 140,000 highly engaged followers on social media who share his work through tagging every new cut and style.  

Featured in some of the largest news and publications

Most hair products do not address the multicultural market

Currently, we believe there is a two-pronged problem in the hair care world:

  1. Most hair care and grooming products are created by large conglomerates that care more about mass distribution than quality.
  2. Products like these, while often being advertised to people of color, aren’t made with their specific hair care needs in mind. Professionals and their clientele are in need of specially crafted hair and skincare products for the multicultural market that is made from quality ingredients.

Products engineered with the multicultural market in mind

Union Society makes all of our products for diverse hair and skin types. We engineer these products with the highest quality ingredients with the understanding that your hair and skin are not the place for harsh chemicals and toxins. Our products focus on hair care while promoting healthy hair and skin. From shampoos and conditioners to more specific products like beard butter and hair defining gel.

We are already using one of the premier and fully certified formulators in the hair care industry. We take pride in creating well formulated ingredients with the use of essential oils such as CBD and hemp (known to help with circulation on the scalp)  while we DO NOT include widely denounced chemicals such as Parabens or Sodium Lauryl Sulfate/Sodium Laureth Sulfate (SLS).

Wade the Barber, the mind behind Union Society, is an established barber and teacher who over the years has trained over 10,000 stylist disciples and has over 140K highly engaged followers who use Union Society products in their salons and at home. This alone is a lot, but we’re looking to expand outside of the market we already control into the multicultural market at large, which includes African Americans, Latinos, Middle Easterners and more and especially barbershops, salons and spas that cater to those with diverse hair and skin types.  

Wade the Barber already has a built-in market of over 10,000 students

With his new product line, Union Society, this translates into sales. He is turning his numerous relationships with student barbers, bigger salons and hair care brands into existing and potential clients. 

We give the professionals innovative products to service their clientele better  

Wade the Barber has gained acclaimed fame as a hair loss specialist. He has built his skills on the back of his hair units, a method of hair replacement that he has also trained many other barbers in performing. Union Society has both products for a traditional salon cut -- shampoo, conditioner, sample sets, as well as products specially made for the professional groomer/stylist.

We have access to top distributors and retailers in the industry

Union Society is focused on building an e-commerce platform to serve the stylists and the over 20,000 specialty salons that Wade has built relationships with. On top of our existing product line, there is infinite space for expansion with the creation of products such as travel bags and accessories like smocks and capes designed specifically for stylists. Our initial sales plan professional model, gives us a 54% profit margin, while our student model has us at 74%

We are not new to the men’s hair care landscape

Union Society by Wade has the unique opportunity to target customers down the line from individual buyers to independent salon owners, as well as larger brands and salon chains. Because Wade has been in this business for over 11 years, he knows the ins and outs as well as has the connections to make this product launch seamless. Our focus on creating multicultural hair and skin care products made without toxins also makes us a particularly special and relevant company. 

Healthier hair care products through innovation

Union Society by Wade plans on building its brand recognition as a means of penetrating the professional grooming segment. We will do this by solidifying our e-commerce platform, perfecting our product line and turning our already impressive slate of followers and disciples into loyal and lasting customers. Within five years, we are looking to be a respected high-quality grooming line and lifestyle brand for the multicultural market. 

Wade the Barber is a grooming influencer

Our company is built on credibility and a lot of that comes from Wade’s 13 years of experience in the field. He has built both a business and a name for himself as a hair loss specialist, a respected teacher, a successful entrepreneur and a social media influencer. Along with Kyle Frazier and David Mamiye, our founding team has extensive experience on penetration to over 20,000 doors in the hair care industry with strong connections with major retailers, salon supply, and distributors that specialize in salons servicing the multicultural market.

Built by a master barber, Union Society By Wade is poised to be a salon mainstay

Union Society already has a large piece of this $20 billion industry and we are looking to expand our market share. Our line of carefully crafted grooming products is going to grow in three stages: first, we will develop these products for the professional market, selling to Wade’s students and follows. Secondly, we will set up distribution channels within the industry in order to penetrate independent salons and thirdly, we will create distribution channels to the larger supply chains such as Regis and Sally Beauty. 


Union Society is poised to disrupt the existing hair care industry and leave a lasting impression on the beauty and grooming world at large. 

In the Press

Rachael Ray Show

See Wade The Barber Give One Man His Hair (+ Confidence!) Back After 20 Years

NPR

'Man Weaves' Offer Cover For Balding Men, Cash For Black Hair Care Industry

EUR WEB

Wade Menendez: This Barber’s ‘Magic’ Man Weaves Are the Cure for Balding Black Men

vice

This barber’s “magic” man weaves are curing baldness for black men

Good Day DC

'Wade the Barber’s' hair replacement for men

Offering Summary


Company

:

W.K.D. Style Enterprises Inc

Corporate Address

:

42 Old Pond Rd, Great Neck, NY 11023

Offering Minimum

:

$9,990.00

Offering Maximum

:

$1,070,000.00

Minimum Investment Amount

(per investor)

:

$300.00











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

666

Maximum Number of Shares Offered

:

71,333

Price per Share

:

$15.00

Pre-Money Valuation

:

$4,500,000.00











*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below

Can we get him to give very generous terms for a discount on lessons

Early Bird*

First 48 hours - 10% bonus shares

Next 5 days - 5% bonus shares

Volume*

$300+ |Owners Tier | Invitation to the Owners Group which is a location for all owners to ask questions, learn about new events and products

$500+ | One Signed copy of Wade's "The Success Factor" book

$1,000 | One full Union Society custom owners grooming set + all the above

$2,500+ | 5% Lifetime Owners discount on products + all the above

$5,000+ | 5% bonus shares + Invitation to a meet and greet with Wade at one of his lessons + all the above

$10,000+ | 10% Bonus shares + 10% lifetime discount on products + Free Wade Cut at one of his salons + all the above

$25,000+ | 15% bonus shares + 15% lifetime discount on products + Free Wade Cut for 2 at one of his salons + all the above

*All perks occur after the offering is completed

The 10% Bonus for StartEngine Shareholders

W.K.D. Style Enterprises Inc. will offer 10% additional bonus shares for all investments that are committed by StartEngine Crowdfunding Inc. shareholders who invested over $1,000 or made at least two investments in StartEngine's own offerings.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 10 shares of Common Stock at $15 / share, you will receive 1 bonus Common Stock, meaning you'll own 11 shares for $150. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid for one year from the time StartEngine Crowdfunding Inc. investors receive their countersigned StartEngine Crowdfunding Inc. subscription agreement unless their eligibility period has been extended through additional subsequent investments in StartEngine's own offerings.  

Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company that surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments.

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Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$0.00 USD
$0.00 USD
Cash And Cash Equivalents
$0.00 USD
$0.00 USD
Accounts Receivable
$300.00 USD
$0.00 USD
Short Term Debt
$10,959.00 USD
$0.00 USD
Long Term Debt
$0.00 USD
$0.00 USD
Revenues And Sales
$0.00 USD
$0.00 USD
Costs Of Goods Sold
$0.00 USD
$0.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$10,959.00 USD
$0.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

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