TruBrain

Brain Food just got smarter. TruBrain + CBD

TruBrain

Brain Food just got smarter. TruBrain + CBD

Santa Monica, CA
Consumer Products
TruBrain is a leading brand in high-performance cognitive nutrition with over $11.8 million in lifetime sales. We empower people to do their best thinking and most meaningful work with brain food designed by UCLA-trained neuroscientists.

$859,543

raised
1,157
Investors
12
Days Left
$0.36
Price per Share
$19M
Valuation
Equity
Offering Type
$351.00
Min. Investment

$859,543

raised
1,157
Investors
12
Days Left
$0.36
Price per Share
$19M
Valuation
Equity
Offering Type
$351.00
Min. Investment

Bonus Rewards

Get rewarded for investing more into TruBrain

$351+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
StartEngine's Holiday Bonus
Receive a 10% bonus through a free trial of the StartEngine Owner's Bonus.
10
days
14
hours
32
mins
18
secs
$351+
Investment
Product Bundle ($299 value) & 5% LIFETIME discount
Receive our most popular product bundle ($299 value) of Ketones, Capsules, 30 Powder Sticks, 10 Drinks and 4 bars. Plus a LIFETIME discount code for 5% off all products, except promos & trials.
$700+
Investment
15% LIFETIME discount & Free Product Bundle
Receive our most popular product bundle ($299 value) of Ketones, Capsules, 30 Powder Sticks, 10 Drinks and 4 bars. Plus a LIFETIME discount code for 15% off all products, except promotions and trials.
$1,500+
Investment
30% LIFETIME discount & Free Product Bundle
Receive our most popular product bundle ($299 value) of Ketones, Capsules, 30 Powder Sticks, 10 Drinks and 4 bars. Plus a LIFETIME discount code for 30% off all products, except promotions and trials.
$3,000+
Investment
50% LIFETIME discount & Free Product Bundle
Receive our most popular product bundle of ($299 value) of Ketones, Capsules, 30 Powder Sticks, 10 Drinks and 4 Bars. Plus a LIFETIME discount code for 50% off all products, except promotions and trials.
$5,000+
Investment
50% off, + 5% shares & Product Bundle
Receive a LIFETIME discount for 50% off all products, except promotions and trials. +5% bonus shares & our product bundle ($299 value) of Ketones, Capsules, 30 Powder Sticks, 10 Drinks and 4 Bars.
$10,000+
Investment
50% off, +10% shares, beta test group & products
Receive a LIFETIME discount of 50% off all products, except promotions and trials. An invitation to our beta product test group, 10% bonus shares & product bundle ($299 value).
$25,000+
Investment
50% lifetime, annual CEO meeting & 15% bonus share
Investors will receive a LIFETIME discount of 50% off all products, except promotions and trials. Plus annual CEO meeting, beta product test group, 15% bonus shares, and product bundle ($299 value).

Reasons to Invest

$11.8 million in lifetime sales; achieved profitability in 2019
$1.6 million raised from leading VCs, including Sherpa Ventures & 500 Startups
Launching patent-pending CBD product line designed for cognitive performance

Offering Summary


Company

:

TriplePulse, Inc.

Corporate Address

:

3103 Neilson Way, Suite D, Santa Monica, CA 90405

Offering Minimum

:

$9,999.72

Offering Maximum

:

$1,069,992.00

Minimum Investment Amount

(per investor)

:

$351.00











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

27,777

Maximum Number of Shares Offered

:

2,972,200

Price per Share

:

$0.36

Pre-Money Valuation

:

$18,967,554.00











*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below

Investment Bonuses and Perks*

$350+

Investment

Product Bundle ($299 value) & 5% LIFETIME discount

Receive our most popular product bundle ($299 value) of Ketones, Capsules, 30 Powder Sticks, 10 Drinks and 4 bars. Plus a LIFETIME discount code for 5% off all products, except promos & trials.

$700+

Investment

15% LIFETIME discount & Free Product Bundle ($299 value)

Receive our most popular product bundle ($299 value) of Ketones, Capsules, 30 Powder Sticks, 10 Drinks and 4 bars. Plus a LIFETIME discount code for 15% off all products, except promotions and trials.

$1,500+

Investment

30% LIFETIME discount & Free Product Bundle ($299 value)

Receive our most popular product bundle ($299 value) of Ketones, Capsules, 30 Powder Sticks, 10 Drinks and 4 bars. Plus a LIFETIME discount code for 30% off all products, except promotions and trials.

$3,000+

Investment

50% LIFETIME discount & Free Product Bundle ($299 value)

Receive our most popular product bundle of ($299 value) of Ketones, Capsules, 30 Powder Sticks, 10 Drinks and 4 Bars. Plus a LIFETIME discount code for 50% off all products, except promotions and trials.

$5,000+

Investment

50% off, + 5% shares & Product Bundle ($299 value)

Receive a LIFETIME discount for 50% off all products, except promotions and trials. +5% bonus shares & our product bundle ($299 value) of Ketones, Capsules, 30 Powder Sticks, 10 Drinks and 4 Bars.

$10,000+

Investment

50% lifetime, beta test group & 10% bonus shares

50% off, +10% shares, test group & products

Receive a LIFETIME discount of 50% off all products, except promotions and trials. An invitation to our beta product test group, 10% bonus shares & product bundle ($299 value).

$25,000+

Investment

50% lifetime, annual CEO meeting & 15% bonus shares

Investors will receive a LIFETIME discount of 50% off all products, except promotions and trials. Plus annual CEO meeting, beta product test group, 15% bonus shares, and product bundle ($299 value).

*All perks occur after the offering is completed.

The 10% Bonus for StartEngine Shareholders

TriplePulse, Inc. will offer 10% additional bonus shares for all investments that are committed by StartEngine Crowdfunding Inc. shareholders who invested over $1,000 or made at least two investments in StartEngine's own offerings.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 1,000 shares of Common Stoc at $0.36 / share, you will receive 1,100 Common Stock shares, meaning you'll own 1,100 shares for $360. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid for one year from the time StartEngine Crowdfunding Inc. investors receive their countersigned StartEngine Crowdfunding Inc. subscription agreement, unless their eligibility period has been extended through additional subsequent investments in StartEngine's own offerings.  

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

The Company will not incur any irregular use of proceeds.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$357,210.00 USD
$559,917.00 USD
Cash And Cash Equivalents
$185,964.00 USD
$321,867.00 USD
Accounts Receivable
$0.00 USD
$0.00 USD
Short Term Debt
$0.00 USD
$0.00 USD
Long Term Debt
$1,455,000.00 USD
$1,455,000.00 USD
Revenues And Sales
$2,748,388.00 USD
$2,960,790.00 USD
Costs Of Goods Sold
$1,387,220.00 USD
$1,782,466.00 USD
Taxes Paid
$0.00 USD
$1,006.00 USD
Net Income
-$280,792.00 USD
-$401,071.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Notice of Funds Disbursement

4 days ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, TruBrain has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in TruBrain be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Taking your questions to answer on an Investor Podcast

4 days ago

Hi folks, we are collecting questions from potential investors so that we can answer them on a podcast that we will share here afterwards. Please use this form to insert your questions, and Chris and the team will do their best to tackle as many as they can. Looking forward to it!


Notice of Funds Disbursement

12 days ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, TruBrain has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in TruBrain be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

TruBrain & Equinox Gyms - Showcased at Special Brand Event

12 days ago

TruBrain was invited to showcase our products at an Equinox Special Event last week in Los Angeles, CA. This is a way for Equinox to give back to their members with unique and curated brands that keep them engaged and coming back for more. Equinox loves to partner with new products or brands like ours in a way that can benefit their members.

TruBrain provided product samples and education for this event, and was able to get our products in front of like minded individuals. It was an excellent chance to get in front of folks coming out of the mindfulness, yoga, and meditation classes inside of the club. We were honored to be a part of it and look forward to the ongoing discussions with them about integrating our product more formally.


Pre-IPO Buzz Covers TruBrain’s Equity Crowdfund

19 days ago

Quick exciting update - Pre-IPO Buzz covered TruBrain’s equity crowdfund, highlighting our entrance into the CBD market with patent-pending formulas and potential based on comparables’ successful exits. We are encouraged with our momentum with over 830 investors! We look to continue building off of our momentum. More here.



CBD + TruBrain in Development: Finding the Perfect Flavor

23 days ago

This week, our team got together with our supply partners to taste test four different flavor variations for the CBD + Nootropics blend. The CBD and Nootropics blend on its own, without any flavoring, is really bitter. Sweet counteracts bitter, but we didn’t want to flavor our drinks with added sugars or artificial sweeteners. He brought out a flight of four small glasses for each of us along with a glass of water to cleanse our palates in between.


Everyone on the team tasted all four options. We discussed what we liked and what we didn’t like about each. We weighed our dislikes against each other. Were some more tolerable or ignorable than others? After some spirited back-and-forth, we voted on our favorites. Version 3 came out the clear winner. Each of the other options had some flaw that we just couldn’t get over: it was too sweet; it tasted like a plant; it was too tart. 


Version three hit the bullseye. It had a pleasant tartness from the natural flavorings and a perfect balance of sweet and bitter. This formulation uses monk fruit as a sweetener. Monk fruit is a small, almost grape-sized fruit native to Asia that has a light sweetness that makes for a great, natural, low-calorie substitute to sugar or aspartame. And most important of all, it balances out the bitterness from the CBD and nootropics perfectly without leaving a weird aftertaste like some of the other options we considered did.


Of course, our opinions aren’t the only ones that matter here. It’s not enough that we love it, our potential customers have to love it, too. Now that we’re pretty sure we’ve got the flavor nailed down, we’re going to continue to test the dosage.


Notice of Funds Disbursement

25 days ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, TruBrain has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in TruBrain be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

We don’t want to brag, but…we have over 725 of you supporting us!

25 days ago

We’re already over halfway to our funding goal, and we. are. stoked. With 37 days to go, in the campaign, we’re already seeing overwhelming support from everyone from career investors right down to our everyday customers. The average investment amount so far has been $750. We won’t lie, we get a little excited around the office when someone invests a whole lot, but when we see how many people are investing even just a little bit because they believe in our products and our mission, it gives us some serious warm fuzzies.


TruBrain selected as “Juice That Fuels Creatives” at the Hollywood Film Festival

about 1 month ago

One of the things that's really important to us as entrepreneurs and just as People Who Like To Do Cool Stuff is building partnerships. Cultivating relationships with people, not just in our industry but in our community, gives us a wider perspective and provides us with opportunities that we wouldn't even necessarily look for. One such connection gave us the unique opportunity to be selected from among a few select brands to be a partner at the 2019 Hollywood Film Festival. We are known by the Hollywood Film Festival as the “Juice That Fuels Creatives” among the hundreds of independent filmmakers from dozens of countries.

The writers, actors, directors, and everyone else in the film industry are an important part of the community that TruBrain is a part of. Since we're located in the Los Angeles area, we've listened to the needs of a lot of creative professionals and worked with them to develop creative fuel for creative people. Many of the participants and attendees of the Hollywood Film Festival are members of the new creative class: a rising group of creative professionals who are making, doing, and influencing on their own terms. They, like us, operate on a philosophy of making cool stuff outside the four walls of a traditional office.


Partnering with the Hollywood Film Festival felt like a natural fit. Not only were we able to put our product in front of thousands of people, those people were the exact kind of person who already uses TruBrain products. Our goal is to help creative people do their best creative work. The Hollywood Film Festival's goal is to help them showcase it.


We had a total blast attending the festival, meeting some amazing people, and seeing this year's short film selections. Many of the festival's selections have gone on to become contenders for the Live Action Short Film Oscar in previous years. We're not film experts, so we don't want to say which ones we think will make the shortlist this year. And even though there were a few films that stood out to us more than others, we would be delighted to see any and all of these filmmakers and actors to continue to have success and fulfillment.


We are really excited for this chance to support the Hollywood Film Festival's mission. We see this sponsorship as a perfect way to give back to and celebrate the creative people who have made and continued to make great strides in creating social, artistic, technical, and economic value not just for our community here in LA, but for the whole world.




TruBrain Webinar Replay from November 7, 2019

about 1 month ago

Below is the video link to the replay of TruBrain’s investor webinar with TruBrain's CEO, Chris Thompson. Thanks for the huge participation and attendance. We weren’t able to get to all the questions, so we look forward to additional  webinars and other sessions.


https://youtu.be/Pv10tLkXrD8


Best,

The TruBrain Team



Reminder: TruBrain Webinar - Thursday, November 7, at 3pm Pacific Time

about 1 month ago

Just a reminder that TruBrain is hosting an investor webinar with TruBrain's CEO, Chris Thompson. Please register and include your questions there, as they have been piling up over the last week.


When?  Thursday, November 7, at 3pm Pacific Time (6pm Eastern Time)


How to Join?  Register here - https://forms.gle/yVpAJs8nHRQmh3x99


Best,

The TruBrain Team




Yahoo Finance Covers TruBrain’s Equity Crowdfund

about 1 month ago

Quick exciting update - Yahoo Finance covered TruBrain’s Equity Crowdfund, highlighting our mission and entrance into the CBD market with patent-pending formulas. We are encouraged with our momentum with over 350 investors! We’re excited to have a community staple embrace us as we look to continue building off of our current momentum.





Notice of Funds Disbursement

about 1 month ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, TruBrain has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in TruBrain be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

TruBrain Webinar - Thursday, November 7, at 3pm Pacific Time

about 2 months ago

TruBrain is hosting an investor webinar with TruBrain's CEO, Chris Thompson, that will include a short presentation about our offering and time for Q&A.


When?

Thursday, November 7, at 3pm Pacific Time (6pm Eastern Time)


How to Join?

Register here


Best,

The TruBrain Team


Product Development is a team sport (with video message from Chris)

about 2 months ago

We are excited to now have over 230 investors; this is an incredible start to our campaign and we are well on our way! We hope that many of these early investors will be up for collaborating with our product team on the product development process. We think product development should be a “team sport” involving customers. 


We tried to have some fun with this impromptu video, shot by one of our interns on a lunch run, here in Santa Monica (sorry it was shaky and windy); here are some points to add--


-We embrace customer collaboration in the product development process and avoid layers between our team and customer input


-For our Ketones product development, we involved customers in formulation, packaging, messaging, and pricing; we believe in the wisdom of our customers versus making decisions in a bubble


-We have a bunch of volunteer customers going through a round of beta testing right now - they are loving giving input on our “tasting flight” of various formulas


Our product development principle of having minimal layers between our customers and our team is inspired in part by lean startup thought leader, Steve Blank, and Cal Turner Jr., the CEO of Dollar General. Cal’s humble approach centers on fighting the urge to shy away from direct customer input. It inspires our team to avoid the easier route of “hiding behind the keyboard” in shaping our new products.


Finally, because word of mouth is the best form of marketing, we’d love it if you shared our offering link (startengine.com/trubrain) with anyone you know who might be interested in investing. 


As always, thanks for your support!


Chris Thompson

CEO




Notice of Funds Disbursement

about 2 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, TruBrain has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in TruBrain be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Choosing our packaging solution: Narrowing our options (with video)

about 2 months ago

We've been making some big progress on a small (but important!) detail over the past few weeks. We've been narrowing down our options for the final format for the product. After carefully considering every aspect of the product, from how we want it to taste, how we want it to work, and how it's formulated, we had four leading options to consider:


1. Powder sticks (like Crystal Lite)

2. Small plastic shot bottles (like 5-hour Energy)

3. Foil packs (like GU energy gels)

4. Xela pack paper shots (like our cognitive drinks)


In order to determine the best one, we needed to put each format through some real-world testing. We tried out each version for a week and kept track of every benefit and drawback we thought of or experienced.


For the powder sticks, we learned that they were inexpensive to manufacture, and they were light (so they would be inexpensive to ship and easy to carry around). However, we also learned that they were only convenient if we also had water and something to mix them in. Chris took the powder with him on a long bike ride, and when he wanted to mix the powder in his water bottle, he had already finished his water. You can see in the video he test drove some formats while out cycling.


The plastic shot bottle was a great ready-to-drink-anywhere solution, but we were all concerned with the environmental impact of yet more disposable plastics. Not to mention, the small shot bottle format is pretty much the signature of the notoriously unhealthy, caffeine-filled energy shots. None of us could quite get it out of our heads that it felt a little wrong to be putting something meant to calm us down and help us focus in a bottle we're so accustomed to seeing caffeine in.


The foil packs and Xela packs were both a nice compromise between the powder stick and the shot bottle. Both the foil and Xela packs offered ready-to-drink-anywhere convenience with minimal waste. And neither came with the baggage of being associated with the exact opposite of what we're trying to achieve.


The office is pretty split right now on which one we like best, so we’re going to do a little more field testing with the foil packs and the Xela packs before we make our final decision.



We just exceeded $100K in investments - thank you!

2 months ago

It’s been a bit over a week since we launched our campaign, and we are excited to share that we are already $100K+ closer to our investment goal! We’ve loved engaging with new investors and seeing how many customers have decided to become “investomers” already.

It’s uplifting to see how our mission to empower people to do their best thinking is resonating with our community. We are so proud to share this next step on TruBrain’s journey with you all and give you all an opportunity to become a part of it. Thank you from the TruBrain team!


Are you new to Nootropics?

2 months ago

Nootropics...chances are you’ve never heard the word. That’s alright, there’s no vocabulary tests. Yet. At TruBrain we think it’s time people know of Nootropics. Working with our team of UCLA-trained neuroscientists, we have studied the brainwaves of high achievers and identified the nootropics that optimize performance. We are proud and excited to offer these Nootropics in a wide variety of convenient and tasty products. CBD formulas are next, so stay tuned for more.

Early Progress

3 months ago

Hi everyone, 

We’re really excited about the early progress we’ve made toward our goal. Thanks so much to everyone who has invested, shared, and engaged with us through our campaign page so far! We love all of the feedback and support you’ve given us so far. It means more to us that you know.

But we’re just getting started. Over the next 90 days, you’ll be hearing a lot more from us...We want to keep you updated about what’s going on here at TruBrain HQ, especially as we develop and test our new product. Be sure to check back often to see what we’re up to!


Show More Updates End of Updates

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