TruBrain

Brain Food just got smarter. TruBrain + CBD

TruBrain

Brain Food just got smarter. TruBrain + CBD

Santa Monica, CA
Consumer Products
TruBrain is a leading brand in high-performance cognitive nutrition with over $11.8 million in lifetime sales. We empower people to do their best thinking and most meaningful work with brain food designed by UCLA-trained neuroscientists.

$166,768

raised
208
Investors
69
Days Left
$0.36
Price per Share
$19M
Valuation
Equity
Offering Type
$351.00
Min. Investment

$166,768

raised
208
Investors
69
Days Left
$0.36
Price per Share
$19M
Valuation
Equity
Offering Type
$351.00
Min. Investment

Reasons to Invest

$11.8 million in lifetime sales; achieved profitability in 2019
$1.6 million raised from leading VCs, including Sherpa Ventures & 500 Startups
Launching patent-pending CBD product line designed for cognitive performance

Offering Summary


Company

:

TriplePulse, Inc.

Corporate Address

:

3103 Neilson Way, Suite D, Santa Monica, CA 90405

Offering Minimum

:

$9,999.72

Offering Maximum

:

$1,069,992.00

Minimum Investment Amount

(per investor)

:

$351.00











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

27,777

Maximum Number of Shares Offered

:

2,972,200

Price per Share

:

$0.36

Pre-Money Valuation

:

$18,967,554.00











*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below

Investment Bonuses and Perks*

$350+

Investment

Product Bundle ($299 value) & 5% LIFETIME discount

Receive our most popular product bundle ($299 value) of Ketones, Capsules, 30 Powder Sticks, 10 Drinks and 4 bars. Plus a LIFETIME discount code for 5% off all products, except promos & trials.

$700+

Investment

15% LIFETIME discount & Free Product Bundle ($299 value)

Receive our most popular product bundle ($299 value) of Ketones, Capsules, 30 Powder Sticks, 10 Drinks and 4 bars. Plus a LIFETIME discount code for 15% off all products, except promotions and trials.

$1,500+

Investment

30% LIFETIME discount & Free Product Bundle ($299 value)

Receive our most popular product bundle ($299 value) of Ketones, Capsules, 30 Powder Sticks, 10 Drinks and 4 bars. Plus a LIFETIME discount code for 30% off all products, except promotions and trials.

$3,000+

Investment

50% LIFETIME discount & Free Product Bundle ($299 value)

Receive our most popular product bundle of ($299 value) of Ketones, Capsules, 30 Powder Sticks, 10 Drinks and 4 Bars. Plus a LIFETIME discount code for 50% off all products, except promotions and trials.

$5,000+

Investment

50% off, + 5% shares & Product Bundle ($299 value)

Receive a LIFETIME discount for 50% off all products, except promotions and trials. +5% bonus shares & our product bundle ($299 value) of Ketones, Capsules, 30 Powder Sticks, 10 Drinks and 4 Bars.

$10,000+

Investment

50% lifetime, beta test group & 10% bonus shares

50% off, +10% shares, test group & products

Receive a LIFETIME discount of 50% off all products, except promotions and trials. An invitation to our beta product test group, 10% bonus shares & product bundle ($299 value).

$25,000+

Investment

50% lifetime, annual CEO meeting & 15% bonus shares

Investors will receive a LIFETIME discount of 50% off all products, except promotions and trials. Plus annual CEO meeting, beta product test group, 15% bonus shares, and product bundle ($299 value).

*All perks occur after the offering is completed.

The 10% Bonus for StartEngine Shareholders

TriplePulse, Inc. will offer 10% additional bonus shares for all investments that are committed by StartEngine Crowdfunding Inc. shareholders who invested over $1,000 or made at least two investments in StartEngine's own offerings.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 1,000 shares of Common Stoc at $0.36 / share, you will receive 1,100 Common Stock shares, meaning you'll own 1,100 shares for $360. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid for one year from the time StartEngine Crowdfunding Inc. investors receive their countersigned StartEngine Crowdfunding Inc. subscription agreement, unless their eligibility period has been extended through additional subsequent investments in StartEngine's own offerings.  

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

The Company will not incur any irregular use of proceeds.

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Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$357,210.00 USD
$559,917.00 USD
Cash And Cash Equivalents
$185,964.00 USD
$321,867.00 USD
Accounts Receivable
$0.00 USD
$0.00 USD
Short Term Debt
$0.00 USD
$0.00 USD
Long Term Debt
$1,455,000.00 USD
$1,455,000.00 USD
Revenues And Sales
$2,748,388.00 USD
$2,960,790.00 USD
Costs Of Goods Sold
$1,387,220.00 USD
$1,782,466.00 USD
Taxes Paid
$0.00 USD
$1,006.00 USD
Net Income
-$280,792.00 USD
-$401,071.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Notice of Funds Disbursement

18 hours ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, TruBrain has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in TruBrain be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Choosing our packaging solution: Narrowing our options (with video)

1 day ago

We've been making some big progress on a small (but important!) detail over the past few weeks. We've been narrowing down our options for the final format for the product. After carefully considering every aspect of the product, from how we want it to taste, how we want it to work, and how it's formulated, we had four leading options to consider:


1. Powder sticks (like Crystal Lite)

2. Small plastic shot bottles (like 5-hour Energy)

3. Foil packs (like GU energy gels)

4. Xela pack paper shots (like our cognitive drinks)


In order to determine the best one, we needed to put each format through some real-world testing. We tried out each version for a week and kept track of every benefit and drawback we thought of or experienced.


For the powder sticks, we learned that they were inexpensive to manufacture, and they were light (so they would be inexpensive to ship and easy to carry around). However, we also learned that they were only convenient if we also had water and something to mix them in. Chris took the powder with him on a long bike ride, and when he wanted to mix the powder in his water bottle, he had already finished his water. You can see in the video he test drove some formats while out cycling.


The plastic shot bottle was a great ready-to-drink-anywhere solution, but we were all concerned with the environmental impact of yet more disposable plastics. Not to mention, the small shot bottle format is pretty much the signature of the notoriously unhealthy, caffeine-filled energy shots. None of us could quite get it out of our heads that it felt a little wrong to be putting something meant to calm us down and help us focus in a bottle we're so accustomed to seeing caffeine in.


The foil packs and Xela packs were both a nice compromise between the powder stick and the shot bottle. Both the foil and Xela packs offered ready-to-drink-anywhere convenience with minimal waste. And neither came with the baggage of being associated with the exact opposite of what we're trying to achieve.


The office is pretty split right now on which one we like best, so we’re going to do a little more field testing with the foil packs and the Xela packs before we make our final decision.



We just exceeded $100K in investments - thank you!

8 days ago

It’s been a bit over a week since we launched our campaign, and we are excited to share that we are already $100K+ closer to our investment goal! We’ve loved engaging with new investors and seeing how many customers have decided to become “investomers” already.

It’s uplifting to see how our mission to empower people to do their best thinking is resonating with our community. We are so proud to share this next step on TruBrain’s journey with you all and give you all an opportunity to become a part of it. Thank you from the TruBrain team!


Are you new to Nootropics?

15 days ago

Nootropics...chances are you’ve never heard the word. That’s alright, there’s no vocabulary tests. Yet. At TruBrain we think it’s time people know of Nootropics. Working with our team of UCLA-trained neuroscientists, we have studied the brainwaves of high achievers and identified the nootropics that optimize performance. We are proud and excited to offer these Nootropics in a wide variety of convenient and tasty products. CBD formulas are next, so stay tuned for more.

Early Progress

18 days ago

Hi everyone, 

We’re really excited about the early progress we’ve made toward our goal. Thanks so much to everyone who has invested, shared, and engaged with us through our campaign page so far! We love all of the feedback and support you’ve given us so far. It means more to us that you know.

But we’re just getting started. Over the next 90 days, you’ll be hearing a lot more from us...We want to keep you updated about what’s going on here at TruBrain HQ, especially as we develop and test our new product. Be sure to check back often to see what we’re up to!


Show More Updates End of Updates

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