Trella Talks Coronavirus
The entire world has been forced to change their lives in the wake of Coronavirus. From individuals to businesses to governments, we’re all making adjustments, and Trella is no different. So what are we doing in response to Covid-19 and beyond?
Trella Technologies is a nimble and lean startup with engineers, designers, and most of our operational team working remotely, so we were ready for our team to go 100% remote last month. We have all been settled into our home offices, video chatting regularly, and probably sharing a few more plant pics than normal.
The biggest impact we have felt to our planning and schedules has been the cancellation of so many industry events. Interacting directly with cultivators, innovators, and industry professionals is a valuable resource for learning their needs. There are many ways we can shift these conversations to a digital platform and we are excited to continue sharing what we learn.
One exciting change for us was hiring a social media marketing manager. We had already initiated the search in February, but for safety’s sake, in-person meetings were not going to happen. After a digital application, video interviews, and online document signing (Technology to the rescue!), we’re excited to welcome Eric Beechwood to Team Trella! We’re grateful and proud to be in a position to grow and be a job creator even in unsettling times.
Manufacturing production hasn’t been affected but we currently anticipate a 2-3 month pushback on unit delivery to allow for more time for our Elite R&D Partners to revamp their operations. We also had to reschedule site visits to our R&D partners, which were slated for Late April/May. The health and safety of our R&D partners and staff is paramount to us, and we will keep everyone posted with any relevant production updates.
In this haze of uncertainty, heartbreak, and other unprecedented challenges, we at Trella can’t help but see the silver linings and feel a renewed sense of purpose. Since day one we’ve been on a mission to revolutionize indoor farming, and COVID-19 has made it clearer than ever that we must address food insecurity, particularly in urban and infertile regions. The need to be sustainable in all facets of what we do, from sourcing materials, to energy use, to nurturing employees, drives our decision making. Now more than ever, Trella is focusing on the Future!
So while the world shares this collective pause to life as we knew it, Team Trella will continue innovating solutions for cultivators, collaborating with talented R&D partners, and raising the capital needed to bring our innovations and initiatives to fruition.
Fundraising itself has seen a shift across the industry, with conventional sources of capital like V.C. and angel investors disappearing. This has proven that our decision to use Regulation Crowdfunding was prudent.
We look forward to coming out of this pandemic stronger than we were going into it, and empowering others to achieve the same. Be sure to check back regularly or follow us on social media to stay updated.
Aja N. Atwood + Andres "Dre" Chamorro III