Thriviva

Your Whole World Just Got Healthier.

Thriviva

Your Whole World Just Got Healthier.

Sheridan, WY
Food & Beverage
Thriviva is here to make your whole world healthier. Harnessing the potential of two powerful health brands, Reset360 and Bite Fuel, Thriviva delivers truly delicious and nutritious plant-based foods, snacks, smoothies, and supplements to grab on the go and fuel your inner warrior.

$19,274

raised
16
Investors
$15M
Valuation
$7.50
Price per Share
$300.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering

$19,274

raised
16
Investors
$15M
Valuation
$7.50
Price per Share
$300.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering

Rewards

Get rewarded for investing more into Thriviva:

$300+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$1,000+
Investment
Tier 1
Invest $1,000 and receive 10% off any products + a 24 oz branded water bottle.
$2,000+
Investment
Tier 2
Invest $2,000+ and receive a 24 oz branded water bottle, $100 worth of free products + 3% bonus shares.
$5,000+
Investment
Tier 3
Invest $5,000+ and receive 6% bonus shares + 10% off products + $200 worth of free products.
$10,000+
Investment
Tier 4
Invest $10,000+ and receive 10% bonus shares + 25% off products + $500 worth of free products.
$25,000+
Investment
Tier 5
Invest $25,000+ and receive 12% bonus shares + 30% off products + $1,000 worth of free products.

Reasons to Invest

The health and wellness food market is expected to surpass $811B in 2021, while plant-based foods grew 27% in 2020, hitting $7B in sales in the US. With more than half of all consumers looking for healthier and more natural products, sales will trend upward as demand increases.
Reset360 and Bite Fuel have a combined annual revenue of nearly $3M, positioning Thriviva for massive growth through both new and established distribution partnerships, including retailers such as Walmart, Target, CVS, and Krogers.
Thriviva’s ability to add brands to its portfolio that tap into new and adjacent markets, such as keto products and athletic apparel, sets the company on a path of continual growth and expansion.

OVERVIEW


On-the-go, plant-based foods that taste delicious

Our society is more health conscious than ever. The health and wellness food category is growing as more and more people recognize that nutrition is vital to overall well-being; many now view their food choices as carefully as decisions about medication. At the end of the day, it’s simple: People want healthy food options that taste good, are genuinely good for them, and make their lives easier.


Thriviva checks every one of these boxes, delivering best-in-class plant-based health foods and sports nutrition snacks that fit into a busy lifestyle. We have a delicious array of products under our two sub-brands, Reset360 and Bite Fuel, each of which caters to its own target audience.



Reset360 serves up tasty plant-based health foods, snacks, smoothies, and supplements for your everyday consumer, while Bite Fuel specializes in soft-baked protein cookies for the sports nutrition market. Each product delivers the exact right nutrients, with optimum blends of protein, carbs, and fats—health foods that are actually healthy, unlike what you’ll find with most of our competitors. As an established brand that knows its way around online sales and distribution, we’ve only just scratched the surface of what’s possible, placing us in the perfect position for tremendous growth.




THE PROBLEM


Nutritional awareness is at an all-time high, but most health foods don’t deliver

The widespread effects of the COVID-19 pandemic have put our individual and collective health in the spotlight. The desire to be healthy has never been so clearly at the forefront of everyone’s mind. As a result of the extended lockdowns, direct purchase e-commerce and online food shopping exploded and eating at home skyrocketed. But wherever it comes from, one thing remains constant: healthy or not, people want their food to taste good. Other plant-based snacks and shakes on the market present three glaring issues: first, they can taste terrible; second, they may severely lack true nutritional value; and third, they can be boring and unsatisfying. Let’s face it—people want food to feel fun, energizing, and exciting, and the current options fall woefully short. 




THE SOLUTION


Plant-based foods that check every box

At Thriviva, we believe you shouldn't need to sacrifice taste in order to achieve health. Our snack bars are moist and chewy with dark chocolate chunks and nuts. Our protein shakes are creamy with rich, full-bodied flavors. Our cookies are soft and chewy with a true treat-like taste, packed with protein, fiber, vitamins, and minerals. Compare this to our competitors, whose shakes taste chalky and bitter, and whose bars manage to be both packed with sugar and reminiscent of cardboard. Successfully building easy, accessible, and sustainable habits around healthy eating needs to be enjoyable—and this is where our products shine.


Reset360 and Bite Fuel are both direct-to-consumer products manufactured in the US, sold via our own websites, on Amazon, and on all major online retailers, such as Walmart, Target, and Krogers. Some consumers might buy from all our brands, but many will stick to specific niches. Currently, Bite Fuel averages approximately $10K in monthly sales on Amazon, while Reset360 has averaged approximately $1.8M for each of the last few years.




THE MARKET


The health and wellness food market is exploding

Thriviva’s products are positioned at the nexus of several explosive markets. In 2020, the health food and beverage category netted $105B in revenue, while globally, the health and wellness food market is expected to surpass $811B in 2021.

(Source)


Zooming in, we’re targeting two specific subcategories with rapid momentum and expanding demographics: plant-based foods and sports/fitness nutrition. The plant-based foods
market grew 27% in 2020, hitting $7B in U.S. sales, while the North America sports nutrition market, valued at over $10M in 2020, is projected to grow 15% annually through 2027.


(Source 1 and Source 2)

OUR TRACTION


Successfully established and ready for mass market expansion

Our products are wildly popular with fitness enthusiasts and weight-conscious individuals alike—just check out our thousands of five-star reviews. Thriviva’s Reset360 brand, which focuses on bars, shakes, and supplements, generates $1.8M in annual revenue and is on track for significant growth in online sales via Shopify and Amazon.

Reset360 has operated in both the US and Canada for six years and has fully established manufacturing and distribution partnerships, an experienced customer support team, and a loyal customer base which includes over 300,000 email subscribers.

Bite Fuel has had a successful run in CVS, Fred Meyer, and Kroger retail locations. Both brands are poised for entrance into new buyer segments as we prepare for dramatic market expansion through multiple sales channels.



WHY INVEST


There’s no better moment to invest in nutritional health

Thriviva is positioned for the ultimate win-win: providing foods that make the world healthier at a moment when the world is thinking more about their health than ever before. As an investor, you’re looking at dramatic market expansion and the opportunity to jump onboard at the start of a huge growth cycle. With Thriviva, it’s not just about the growth of one product, but of an entire suite of niche brands.

With Thriviva, we’re building a household name known for best-in-class health foods as well as complementary lifestyle products, such as Reset360 Organics Skincare, our recently launched line of organic botanicals. Our ability to add new brands that either tap into new markets, such as Keto, or appeal to our existing customers, such as a fitness apparel line, sets Thriviva on a path of continual growth.




Offering Summary


Company

:

Thriviva, Inc.

Corporate Address

:

1309 Coffeen Ave Suite 3620, Sheridan, WY 82801

Offering Minimum

:

$9,997.50

Offering Maximum

:

$1,069,995.00

Minimum Investment Amount

(per investor)

:

$300.00











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

1,333

Maximum Number of Shares Offered

:

142,666

Price per Share

:

$7.50

Pre-Money Valuation

:

$15,000,000.00











Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives and Bonuses

Time-Based Perks

Friends and Family

Invest within the first 72 hours and receive 10% bonus shares.

Super Early Bird

Invest within the first week and receive 7% bonus shares.

Early Bird Bonus

Invest within the first two weeks and receive 5% bonus shares. 

Amount-Based Perks

Tier 1 | $1,000+

Invest $1,000 and receive 10% off any products + a 24 oz branded water bottle.

Tier 2| $2,000

Invest $2,000+ and receive a 24 oz branded water bottle, $100 worth of free products + 3% bonus shares.

Tier 3 | $5,000+

Invest $5,000+ and receive 6% bonus shares + 10% off products + $200 worth of free products.

Tier 4 | $10,000+

Invest $10,000+ and receive 10% bonus shares + 25% off products + $500 worth of free products.

Tier 5 | $25,000+

Invest $25,000+ and receive 12% bonus shares + 30% off products + $1,000 worth of free products.

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Thriviva, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $7.50/ share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $750. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments. Salary payments made to one’s self, a friend or relative. Any expense labeled “Administrative Expenses” not strictly for administrative purposes.

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Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$0.00 USD
$0.00 USD
Cash And Cash Equivalents
$0.00 USD
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Accounts Receivable
$0.00 USD
$0.00 USD
Short Term Debt
$0.00 USD
$0.00 USD
Long Term Debt
$0.00 USD
$0.00 USD
Revenues And Sales
$0.00 USD
$0.00 USD
Costs Of Goods Sold
$0.00 USD
$0.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
$0.00 USD
$0.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Reset360 Featured In the News

3 days ago

Reset360 was just featured on a news segment called Houston Happens as a go-to option for healthy food that also tastes great! Check out the clip here, the news casters both loved the Double Dark Chocolate Protein Bars (our best selling bar). As our brands grow, we're looking forward to expanding our PR and media reach for even bigger segments. Bottom line: when people try these foods they love them, which is why our #1 goal is getting more foods in front of more people.


We'd love for you to join us in this journey as we grow! If you haven't already, Invest Today!

Our community is growing and progressing towards our first milestone!

18 days ago

Our community is growing! Just yesterday we welcomed our 15th investor and continue to pick up momentum. All our early investors have benefited from bonus shares and there’s 4 more days left on the early bird perk.

It’s a great time to get in for those bonus shares!

We are making excellent progress towards our first funding milestone which will increase our exposure on the Start Engine platform. 

Additionally, we are in the final stages of editing new social media videos that will help get the message out.

As soon as we get those videos, we’ll be sure to share with you and begin broadcasting on social media channels like Facebook and Instagram.

In the meantime let’s continue to build grassroots support for our healthy eating mission! 

Welcome Friends, Family, and Investors! We're building momentum and pushing towards the first big milestone.

24 days ago

Welcome to Team Thriviva! If you're an investor or just following the campaign, we're glad to have you here!

We've had a great initial launch with lots of interest that's building into some exciting momentum.

Here's what we're focused on right now - the next big goal is breaking $10K then pushing hard to crack through the $45K mark in the first 30 days.

In case you are new to Start Engine, here's how it works - now that our campaign is official, we want to get hit 45K as that opens up our campaign to more internal marketing from the Start Engine team.

After that, we'll begin informational and advertising campaigns that bring in additional investors.

Overall, this is a process that takes time and we're excited for the journey! 

You can expect regular and ongoing updates from us, generally we'll shoot for two updates a week so you can stay in the loop but don't  overwhelm.

We have so many exciting updates to share from both our brands - from increased media exposure and influencer growth to new products launching this fall.

Thanks for being here, looking forward to our journey.

Barry - CMO Thriviva


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