Thank you all for the incredible support with the launch of our equity crowdfunding campaign. For deeper insight into what we’re doing at ThinOptics, it’s helpful to understand our vision and expectations around this campaign and the future of ThinOptics.
Now is a great time to get involved with our mission to reinvent the corrective eyewear industry by continuing to deliver powerful, "Always With You" products to our customers.
Here are some of the most frequently asked questions about ThinOptics and how we’re different from other eyewear companies, keep reading.
Q: When will the next close on funds happen?
A: We want to give our investors plenty of opportunity to take part in what we’re doing here at ThinOptics, so we will keep our campaign open until we feel there has been substantial momentum. We will give you plenty of time to plan ahead once we have a date finalized, so be sure to keep an eye out for our StartEngine updates.
Our first opportunity to close on funds will be November 2, 2021. Therefore, your funds will be in a pending status with your ACH or credit card until that time.
Q: Do you have any plans on expanding?
A: We are developing technology to include on-demand prescription lenses with the full convenience and flexibility of the Always With You line.
The demand for reading glasses is increasing with the upward trend in age-related farsightedness. Over the next five years, the eyewear industry is expected to witness a nearly 30 percent increase, and ThinOptics is poised to remain at the forefront of that growth with some of the most innovative readers and reading glasses in the industry.
The most recent expansion of our product line came in July 2021 when we released our sunglasses line, SHADO eyewear
We have plans to expand our marketing efforts to build brand awareness, new customer acquisition and market share over diverse and global markets.
Q: How has the pandemic affected your bottom line?
A: As with most consumer goods products/markets, the bottom line in our retail markets was affected during the COVID-19 pandemic. We utilized the pandemic as an opportunity to pivot and focus on our DTC (which had always been a large portion of our channel mix) and evolve our multichannel strategy to meet customers where they are in terms of online shopping.
Q: How did you come up with this valuation?
Determination of price: The price of $1.62 per share reflects a pre-money valuation of $29M on a fully diluted basis, but does not include the shares issuable on conversion of the convertible notes.
Q: Can you share your yearly projection?
We are committed to scaling the business with a $10M earning by the close of 2021, coming as close to a break-even bottom line as possible.
Q: How are you differentiated from other eyewear companies?
A: At ThinOptics, we’ve developed a line of reading glasses, blue light blockers and sunglasses with compatible cases that are so thin & lightweight, they’ll fit on the back of a smartphone. Built to last with medical device materials, our Always With You glasses give consumers the freedom to move full speed ahead in today’s highly mobile world without ever worrying about or forgetting their glasses again.
Q: When can I expect to receive my perks?
A: All perks will be distributed at the close of the raise. If you have any questions about your specific perk, please feel free to reach out to firstname.lastname@example.org.
Bonus shares will be reflected in the investment agreement when the shares are finalized.
Q: When will we receive the stock certificate and investor card?
A: Once ThinOptics closes on your funds, you will receive a confirmation email from StartEngine with details about your investment. You’ll also get a copy of your subscription agreement with a record of your shares. Your shares are owned as "book-entry." This is how most stocks are issued today and means that you do not get a physical stock certificate; instead, shares are held via electronic record by the issuing company’s transfer agent. To view your investments and ownership documents, please go to www.startengine.com/dashboard/investments/all.
Q: What are your revenue goals for 2022-2023?
A: $15M in 2022; $20M in 2023
Q: Now that we've invested, what’s next for ThinOptics?
A: We’re constantly working to disrupt and evolve the eyewear market, and something big is coming soon...
Q: What runway are you expecting from this raise?
A: As a Silicon Valley-based company, we have been fortunate enough to have investors early on. This raise will allow us to expand the opportunity for investors like you to invest in a rapidly growing, uniquely positioned, established brand.
As a company, it will allow us to consolidate shares and expand our pool of brand advocates.
Q: What are our revenue goals (not projections) for the next 5 years?
A: Offering a never-before-seen line of mobility-enabled readers, we continue to differentiate ourselves from the rest of the $4B eyewear industry in the U.S. Within the next five years, our goal is to grow a substantial business and to be a known brand in the eyewear industry.
Q: What countries do you sell to?
A: We ship to 127 countries. 90% of our direct to consumer international business comes from 20 countries including the UK, Australia, Canada and Japan.
Q: How are you controlling shipping expenses?
A: We use DHL for all shipping. All international orders are shipped using DHL Express.
International orders are shipped by a platform called Global E. This third-party shipper customizes the user experience by optimizing the native language and currency for international customers. This will typically include all duties and costs associated with the order.
We charge a flat rate for shipping in order to keep our shipping costs at a minimum. All custom and shipping fees are included at checkout, so there are no surprises once the product reaches its destination.
Q: What is your strategy for the next 3-5 years in terms of IPO or acquisition?
A: Our ultimate goal is to grow the company so that we can offer the best opportunity for our customers and investors. We are excited about our future growth and the value that we can bring to our industry.
Q: As an investor, what can we do to help you?
A: As an investor, one of the primary ways you can help is by sharing our product with your network:
“Just using my ThinOptics glasses in front of others has resulted in numerous sales. It is a product that continues to spread and can go viral just by its usage. I feel stronger than ever about my investment.” – Jim Chiboucas, investor
Here are simple ways you can help:
Another way investors can help is by sharing the investment opportunity with as many people as possible and by assisting ThinOptics in finding more success in our campaign.
Q: Invest in ThinOptics on StartEngine
A: Our products have changed the way millions of people around the world live. We’re proud to offer cutting-edge eyewear to millions of consumers worldwide who are suffering from vision loss. Now is your chance to join the revolution and own a piece of the first corrective eyewear products truly made for everyone.
If you’re ready to make a difference, get involved and invest in ThinOptics on StartEngine!
Did you have a question that didn’t get answered? Please send us an email at email@example.com, and we will get back to you as soon as possible.