Dear Investors in That Christmas Movie —
Again, thank you for your investment and for helping us reach $226,100. We’re going to put your dollars to good use to get you the movie you deserve.
We have some good news and some slightly disappointing news.
The not-as-good news is that we are not going to be able to release the film in the 2017 holiday season as we’d hoped we could. Our hoped-for release date was aggressively ambitious, but in the end we just didn’t get quite enough investment dollars to make it in time. We’re bummed about this, but that’s (quite literally) show business, so we must pivot and adapt. Not to worry, there are many holiday seasons to come, and many chances to profit from the film. If we let little delays like this get us down, well, we wouldn’t have made it this far in the business!
The good news is twofold:
- We still plan to film this year — the target start date is November. That means we don’t have to rush now, we will have plenty of time for postproduction and to ramp up publicity for a 2018 holiday release. But you won’t have to wait for the holiday season of 2018 for revenue because when the film is finished in the spring, we will sell off the foreign rights for a cash infusion.
We have launched a new Equity Crowdfunding campaign on another site with a whole new group of investors to draw from. Our StartEngine experience was very satisfactory and we have fond memories of our campaign here, but we feel that moving to another site is the right strategy for us now, in order to gain exposure to more investors.
Many of you entered our contest to act in a role in the movie, and that is ongoing. We are planning to launch more exciting contests, giving away Christmas trees, ornaments, wreaths, Christmas sweaters, etc. Prizes worth thousands of dollars. And we’re also going to have more opportunities for you to get involved in the film. Do you like to sing or know someone who does? Well, we’re planning to have a contest for some talented person to sing on the soundtrack of the movie! And there’s even more to come. Not only are we crowdfunding the money to make the movie, but we want to come to the crowd for some talent to be in the movie.
Thank you again for all your support. We were raising $10,000 a day for the last ten days of the campaign, so clearly the enthusiasm for our plucky indie Christmas movie is out there! If we reach that pace again, then our campaign will end in a month and we can start getting into preproduction.
Please spread the word about the wonderful Christmas movie you’re all making with us, and remember — only 153 days to Christmas!
— David Willis
The continuing Equity Crowdfunding campaign for That Christmas Movie is now live if you CLICK HERE.