SQUATZ

Your Fitness. Your Terms.

SQUATZ

Your Fitness. Your Terms.

Brooklyn , NY
Health Tech
Squatz Fitness is a platform that connects fitness trainers and fitness seekers in real time - enabling them to train anywhere, either in person or virtually. Our software allows fitness trainers to leverage their free time and easily market their services to anyone seeking new skills, motivation, and helping achieve fitness goals.

$50,380

raised
23
Investors
$16M
Valuation
$2.00
Price per Share
$100.00
Min. Investment
Preferred
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering

$50,380

raised
23
Investors
$16M
Valuation
$2.00
Price per Share
$100.00
Min. Investment
Preferred
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering

Rewards

Get rewarded for investing more into SQUATZ:

$100+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$500+
Investment
$500+ | Bronze Tier
Early access to new Squatz features on the platform and 15% off unlimited training sessions in year one
$1,000+
Investment
$1,000+ | Silver Tier
Early access to new Squatz features on the platform, a verified Squatz profile, and 20% off all of your training sessions for two years
$2,500+
Investment
$2,500+ | Gold Tier
Early access to new features on the Squatz platform, a verified Squatz profile, 20% off all of your training sessions... for life, early access to all Squatz products.
$5,000+
Investment
$5,000+ | Diamond Tier
5% bonus shares, early access to new features on the Squatz platform, a verified Squatz profile, 20% off all of your training sessions... for life, early access to all Squatz products, a gift basket of LifePro training and recovery equipment.
$10,000+
Investment
$10,000+ | Platinum Tier
10% bonus shares, access to a private dinner for Diamond level investors with Founder and Executive Team. *Transportation and lodging not included, and the same perks as the Diamond Tier Level!
$18,000+
Investment
$18,000+ | Royal Tier
10% bonus shares, access to a private dinner for Diamond level investors with Founder and Executive Team (travel, transportation, and lodging included), with the same perks that are included in the Diamond Tier Level!

Reasons to Invest

Organic users in over 12 countries and 87% user growth in our first year. That’s because our company business model and structure focuses around a profit margin of 80% - and is built to increase as users within the network grow.
We have secured exclusive product partnership contracts with Industry giants NutriChef and LifePro.
We have a founding team led by Harvard-educated techies, developers, and creatives with a combined work experience that includes building two companies with sales exceeding $170 million.

Overview


It's Time to train with No Restrictions


At Squatz Fitness, we believe this to be a disruptive solution within the fitness industry, as we provide customized, on-demand access to local personal trainers and gyms - all in real-time. 



As we feel we are among the first companies to provide this type of solution in the fitness industry, we are seeking investment to help us build on our first-mover advantage; helping us to promote the business and to rapidly grow our market share.

The Problem


Too Many One-Size Fits All Solutions When it Comes to Trainers


We have seen and worked with talented trainers who have built strong social media brands, but are unable to monetize their success adequately. 


Personal trainers have limited options to both manage their business and track ongoing client progress at the same time.  


Gyms that employ trainers can take on average, take anywhere from a 50% to 70% commission cut for services, and most of the industry's leading competitors, such as Beachbody.com and Peloton, specifically focus on one size fits all solutions for only the client-side of the market (not the trainer side). 


Furthermore, such services are often too costly for most consumers to partake in. 





The Market


A Winner-Take-All Market 


Covid-19 offers an unprecedented market in which there is a surplus of pent-up demand - meaning consumers are willing to spend capital on health, service providers looking to monetize downtime, and the elimination of rival competition from major brick-and-mortar based health clubs. It’s a winner take-all market. 


Here are some specs behind the market: 





  • The latest industry reports by IBISWorld, the size of the personal training market in the USA alone is $10 billion - and $90 billion globally (source)
  • Personal training industry growth is happening at a rate of 2.8% and is expected to continue steadily upward. (source)
  • There are approximately 400K trainers in the USA, most of whom have no access to a gym, studio, or physical space. (source


 

  • With the rise of Covid-19 and Covid variants, more and more customers are choosing to train at home but some still require professional training and guidance on their fitness journey (source).
  • Working out at home while traveling is not only going to continue to grow as more people work from home/ remotely and want options on top of in-person fitness. The market has fully converted to realizing the value of remote/ virtual training (source). 
  • In general, there has been a growing interest in staying fit. Over 75% of active users open their personal fitness app / health app at least two times a week and more than 25% of users access their fitness apps more than 10 times a week (source).


The Solution


Your Fitness. Your Terms 


Squatz is an on-demand personal training app for fast, reliable training sessions – anytime, anywhere.


From first-timers to professional athletes, Squatz has been designed to get everyone training on the go. 


"Squatz has hit the nail on the head when it comes to building the tools a personal trainer needs to grow their business. It's the behind-the-scenes personal assistant everyone needs." -Ulisses of @Ulissesworld 






Users can find the right personal trainer near them based on their goals, lifestyle, and body types. With us, they can work out with trusted and recommended personal trainers at home, at the gym, in the nearest park, or at the nearest recreation center.

And it’s pretty easy - Users just enter their preferred training style, find a personal trainer that’s right for them, and enjoy their session.


Squatz is fully equipped with in platform payments, secure and dynamic virtual group training, workout analytics, trainer to client statistic tracking, routine programing, schedule maintenance, and more.


 


Payments by credit card are made easy within the secure payment system. Whether users would like to try professional training services for the first time or are seasoned regulars, there’s a Squatz for everyone. 


Squatz is built to scale exponentially. Because Squatz is a multi-sided platform, it seamlessly allows users to connect and co-create customized fitness experiences – anywhere in the world. The platform is user-friendly and easy to use. With simple user discovery, data-led smart-matching and scheduling, communication features, virtual training capabilities (including group video integration), and payment processing capabilities built-in – Squatz ensures easy self-service management and transactions.


 

As a platform in the gig-economy, we operate with no direct-hire, employees, minimal sunk costs, and the freedom to scale.



Unlike most other companies, we do not employ the one-size-fits-all approach with our consumers. Our company does not run ads or sell user data to third parties, which are common hindrances to the user experience and often encourage consumer abandonment. Instead, our business model focuses on high-growth network effects to ensure massive scalability and an optimum return rate. 



Companies like class pass focus only on gyms, programs like Apple Fitness and Beachbody only focus on pre-packaged services for clients, and current business management tools such as trainerize only benefit trainers.


Squatz services all consumers in the market. Our platform structure serves consumers at any willingness to pay price points as well as providing a solution for suppliers of all willingness to sell price points.





WHY INVEST


We Want to Be Your Number One Person-to-Person Fitness Provider


With Squatz - we aim to replace traditional institutions such as gyms and membership based facilities.



We are working to merge a fractured landscape of products and services in the fitness market into one comprehensive platform experience. Squatz aims to become the nation’s leading fitness platform for all consumer and professional needs. 


We will be launching a line of Squatz developed and branded fitness products (machines, weights, recovery equipment, massage guns, and more) by the end of 2021. Join us, because we are on track towards a bright future.  

In the Press

SQUATZ announces new Corporate Wellness Program specifically designed for IATSE and AMPTP

SQUATZ announced Monday the launch of a new corporate wellness program specifically aimed to meet the demands of the film and television industry.

SQUATZ Fitness to Present at Third United Nations World Data Forum 2021

SQUATZ Fitness to Present at Third United Nations World Data Forum 2021 - how can SaaS services better protect their users?

Offering Summary


Company

:

Squatz Holdings, Inc.

Corporate Address

:

1455 59th St., Brooklyn , NY 11219

Offering Minimum

:

$10,000.00

Offering Maximum

:

$1,070,000.00

Minimum Investment Amount

(per investor)

:

$100.00











Terms


Offering Type

:

Equity

Security Name

:

Series Seed Preferred Stock

Minimum Number of Shares Offered

:

5,000

Maximum Number of Shares Offered

:

535,000

Price per Share

:

$2.00

Pre-Money Valuation

:

$16,000,000.00











*Maximum number of shares offered subject to adjustment for bonus shares. See bonus info below.

Investment Incentives*

Time-Based Perks

Friends and Family Early Birds

Invest within the first 48 hours and receive additional 15% bonus shares 

Super Early Bird Bonus

Invest within the first week and receive additional 10% bonus shares 

Early Bird Bonus

Invest within the first two weeks of the Reg CF launch and receive an "early bird" discount of 5%

Amount-Based Perks

$500+ | Bronze Tier

Early access to new Squatz features on the platform and 15% off unlimited training sessions in year one

$1,000+ | Silver Tier

Early access to new Squatz features on the platform, a verified Squatz profile, and 20% off all of your training sessions for two years

$2,500+ | Gold Tier

Early access to new features on the Squatz platform, a verified Squatz profile, 20% off all of your training sessions... for life, early access to all Squatz products. 

$5,000+ | Diamond Tier

5% bonus shares, early access to new features on the Squatz platform, a verified Squatz profile, 20% off all of your training sessions... for life, early access to all Squatz products, a gift basket of LifePro training and recovery equipment. 

$10,000+ | Platinum Tier

10% bonus shares, early access to new features on the Squatz platform, a verified Squatz profile, early adopter profile badge, 20% off all of your training sessions... for life, early access to all Squatz products, a gift basket of LifePro training and recovery equipment, and access to a private dinner for Diamond level investors with Founder and Executive Team. *Transportation and lodging not included.

$18,000+ | Royal Tier

10% bonus shares, early access to new features on the Squatz platform, a verified Squatz profile, early adopter profile badge, 20% off all of your training sessions... for life, early access to all Squatz products, a gift basket of LifePro training and recovery equipment, and access to a private dinner for Diamond level investors with Founder and Executive Team (travel, transportation, and lodging included). 

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Squatz Holdings, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Series Seed Preferred Stock at $2.00 / share, you will receive 10 additional shares of Series Seed Preferred Stock, meaning you'll own 110 shares for $200. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

Example - The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments and salary made to one's self, a friend or relative; Any expense labeled "Administration Expenses" that is not strictly for administrative purposes; Any expense labeled "Travel and Entertainment"; Any expense that is for the purposes of inter-company debt or back payments.

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Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$221.00 USD
$399.00 USD
Cash And Cash Equivalents
$221.00 USD
$399.00 USD
Accounts Receivable
$0.00 USD
$0.00 USD
Short Term Debt
$0.00 USD
$0.00 USD
Long Term Debt
$0.00 USD
$0.00 USD
Revenues And Sales
$0.00 USD
$2,527.00 USD
Costs Of Goods Sold
$0.00 USD
$0.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$61,289.00 USD
-$77,074.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Thank You!

2 months ago

Hello! 


Our team wanted to take a moment to thank you for your support and for your investments thus far! We are so thrilled to see that people as excited about Squatz as we are! Our first two weeks on StartEngine have been more than we could have hoped for, and we cannot wait to see what the coming weeks bring! 


Last month, Squatz spoke at the United Nations to raise awareness about the responsibility digital platforms have for protecting both their users and their consumers. Protection and safety are something we take seriously at Squatz. This month, our team is developing our platform further to create an even more secure digital environment for our trainers and our clients. We encourage each of you to reach out to us directly and express any thoughts on how to serve you best! 

Welcome to SQUATZ! From our Family to yours!

3 months ago

Hello from our family to yours!


Hello, we are David Crowley and Jerry Brach - co-founders of Squatz Fitness. Together, we wanted to take a moment and thank you for your support and interest in the community we are growing here at SQUATZ!


We have a founding team led by Harvard University-educated techies, developers, and creatives with a combined work experience that includes building two companies with sales exceeding $170 million. Squatz has acquired organic users in over 12 countries and an 87% user growth in our first year. Our team is actively working to enhance user experience and customer service above and beyond the call of duty! 


We look forward to engaging with you. Our doors are open - we encourage you to contact us at any time!


Welcome to SQUATZ!

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