He are happy to see the orders keep rolling in from investors. We are already in progress of redeveloping the site on the Woo Commerce platform and hope to have it ready by the end of next week. At that point we will be able to deliver the free perk products to qualifying investors, manage long-term discounts for investors, and most importantly start selling to the public.
We have been focusing most of our updates on the technical issues regarding the site so we thought for this update we would show some of the progress that the team has been making in other areas.
First up are the videos we shot with James Blake. We are so incredibly lucky to have James as part of the team and believe he is going to be an amazing spokesperson for Spero. He is so humble it is easy to forget he bested Roger Federer in the Beijing Olympics.
These are not the final edits and the film editors are working on including our logos and such, but we couldn't wait to share them with you. We have two versions of the video we will use depending on the platform we are posting them to. The first video is the longer version for more institutional type media and then a shorter version better for social media.
These next images are the front and back of small notecards that will be included with each shipment. Some of you will see them in your hands in a couple of days when your orders arrive.
These next images are a lager brochure that folds into four pages. These will be left with retailers we visit to carry Spero products. They just arrived yesterday and look great. Envision the images as four halves with the "all well & good" being the cover and then opening to the "about" and "meet our range" inside, and "quality" being the back.
We also have received our branded influencer boxes. Instagram and YouTube influencers are an important part of our marketing strategy, even more so at the moment while we are all stuck at home. Please note, these are not normal shipping boxes due to the high cost and are for marketing purposes. Although we are thinking they might also make a great "gift" set of products in the future. These photos were only taken with an iPhone to show our investors and are not meant for marketing purposes.
Things are really starting to come together and we look forward to sharing more things we have in the works with everyone soon. We will close off this update with Dr. Jordan Talley's first article he has written. Dr. Talley has a great way of breaking down complex science into a digestible form and is eager to share his abundance of knowledge with the Spero community.
Hello Everyone, welcome to the Spero CBD Blog! Let me start with a brief personal introduction. I’m Dr. Jordan Talley, the Chief Medical Advisor here at Spero CBD. I am a Johns Hopkins trained, board certified physician Anesthesiologist with a Master’s Degree in Physiology & Biophysics from Georgetown University. I completed medical school at Lake Erie College of Osteopathic Medicine (LECOM - Bradenton Campus). During my Anesthesiology training at Johns Hopkins I completed rotations in Chronic Pain Management and continue to manage acute and peri-operative pain for my patients as a private practice anesthesiologist in Virginia. I will periodically be posting educational articles to answer common questions about CBD to help inform our customers, as well as, the general public about these topics. Please feel free to provide us with any questions you would like to have answered and I will be happy to answer as many as possible.
Now, for our first topic…. What is your Endocannabinoid system?
This a very common question! Let’s start with a simplified definition. The Endocannabinoid system, ECS, is a group of receptors and chemical messengers throughout the body with significant presence in the central nervous system, peripheral nervous system and other regions. The central nervous system, CNS, is comprised of the brain and spinal cord, while the peripheral nervous system, PNS, is composed of nerves distributed throughout the rest of the body. One can imagine the significant impact the ECS can have on the body with its fairly ubiquitous presence. ECS research is still evolving, but this system seems to play a role in managing stress, anxiety, pain, memory, immunity and promoting sleep.
Now, let’s dive a little deeper into the ECS without getting too bogged down in esoteric details. The ECS uses endogenous (a way of saying our body makes its own supply internally) substances to transmit messages to different areas of the body. The two major endogenous endocannabinoids are anandamide (AEA) and 2- Arachidonoylglycerol (2-AG). To have a better understanding of the ECS, it may help to explain briefly how nerves typically communicate. A common way is for one nerve to release a neurotransmitter (NT), a chemical messenger, that travels to a nearby nerve to bind to a receptor. The NT fits into the receptor similar to a key fitting into a lock. The receptor responds to the presence of the NT leading to the desired effect on the receiving nerve. In the case of the ECS, our body will release 2-AG or AEA, which bind to receptors on nearby nerves to transmit the message. The NTs can activate or inhibit (decrease activity) the receiving nerve. When our ECS is functioning properly, our body releases these substances in an attempt to alleviate the effects a stressor has on our body during demanding circumstances. Through diet, exercise, adequate sleep and external supplementation, we can optimize the functioning of our ECS to make ourselves more resilient.
As mentioned above, the ECS plays a role in adapting to stress/anxiety, analgesia (pain relief), inflammation, memory, immunity, promoting sleep and even euphoria associated with physical activity. Below are examples of the interplay between these and the ECS:
Stress/Anxiety – AEA and 2-AG interact with our HPA (stress) axis for the release of cortisol
Memory – ECS appears to play a role in long term memory formation and extinction
Immunity – ECS receptors are found on some immune cells and can increase levels of certain antibodies to improve immunity
Sleep – ECS is closely associated with the circadian (sleep/wake cycle) rhythm, helping with wakefulness during the day and sleep at night
Physical activity – ECS releases AEA during exercise and likely is involved with the positive mood during/following physical activity
In addition to our internally made 2-AG and AEA, exogenous sources can interact with our ECS. These are substances made outside of the body that when introduced to our body have an effect including THC, the main psychoactive substance in cannabis, and CBD, the main non-intoxicating active ingredient in hemp. While the ECS is not often discussed in mainstream wellness, it plays a major role in how you feel each day. When your ECS is working well, one can experience the benefits listed above, but when your ECS isn’t functioning properly, then these areas are left vulnerable to negative consequences (poor sleep quality, less than optimal immunity, increased perception of stress). This is where Spero CBD products can help individuals nurture their ECS, so they can receive the most benefit from this incredible, innate system.
CBD can have an amazing impact on individuals and is even used to mitigate some of the unwanted side effects from THC. In our next article, we will look further into how CBD interacts with our ECS. I look forward to explaining the ECS, CBD, the positive impact Spero CBD wishes to provide, and many other topics requested by readers! Until next time, stay healthy out there!