CBD is one of the fastest growing products in the estimated nearly $200 billion global health supplement industry by 2025. In the US, the 2018 Farm Bill removed hemp-produced CBD from the controlled substances list creating opportunity for a whole generation of new health products, creating an opportunity for Spero CBD.

According to Forbes, New York-based investment bank Cowen & Co. estimates that annual sales of CBD can reach up to $16 billion by 2025.

CBD is for everyone – it can improve health and wellness in a variety of ways. CBD is a natural supplement to the endocannabinoid system found in all humans and vertebrate animals. Importantly, Spero CBD is 100% THC free, meaning it does not contain any psychoactive properties (no “high” feeling).

Initial marketing will target men and women aged 25-55 with interests in health and wellness, dietary supplements, environmental issues, and organics. Marketing will expand quickly to connect with a more diverse range of consumer interests.  

We ensure that our product is the highest quality product on the market today.  Our CBD products are produced by industry pioneering scientists in one of the world’s most sophisticated CBD laboratories delivering a consistent, premium product. 

We ensure full compliance with each new regulation. Additionally, we [will] employ third party testing for quality and concentration levels. The products are all 100% THC free, full spectrum, and organically produced.  

Our initial product line consists of great tasting medium chain triglycerides (MCT) oil-based tinctures of varying CBD concentrations and flavors, gel caps, and a line of pet products.   Spero will soon add topical skin products, pre-loaded vape cartridges, and flavor free CBD water for pets.

When it comes to CBD, chemistry is everything. Many CBD products on the market are produced from distillate, the powdered form of CBD created through a distillation process. This is then marketed as pure and THC free CBD. However, it is not pure, there are unintended  isomers and degradation compounds created during the distillation process, and worse yet, residual solvents from the clarifying agents used to wash the finished distillate salt.

While producing a cheap and easy to ship product, the affects of these unnatural byproducts of the distillation process on humans and animals are currently unknown and the amount of residual toxins from chemical clarifying agents is untested and varies from batch to batch.

All Spero CBD products are processed through liquid chromatography. A process of binding to and removing THC which leaves an intact liquid extract full of only CBD, terpenes, and minor cannabinoids. We believe this produces a superior and safer extract full of everything you want and nothing you don't.

 We plan to utilize three sales channels to drive steady growth.

 - Direct to consumer retail via online sales. This will include a discounted monthly subscription plan. Currently, online sales makeup over 60% of all CBD sales according to Hemp Business Journal's 2018 market report.

 - Wholesale direct to retail establishments through our internal sales team. 

- Distribution network. We will utilize pre-existing relationships with established distributors to include Spero products in their offerings to their network of retail clients . 

Our various approaches are proven and will help us accrue the revenue needed to continue to expand and reach increasingly larger corners of the market. 

In three years, Spero aims be a leading brand in the CBD market.  Our commitment to transparency, reliability, and education will help Spero CBD become the most trusted brand in America.

It is important to us to educate people as well as market to them about the effects and best practices of CBD. We want the name Spero to be synonymous with trust and quality. Spero will have a reputation of integrity and transparency and known for being discerning in the products we choose to put out. 

We plan on raising additional capital through a Series A in order to expand into new domestic and international markets.

Our milestones revolve around organic brand driven growth, and include:

1. Successful crowdfunding campaign. 

2. Receipt of inventory.

3. Activate SperoCbd.com live sales.

4. Retail placement. 

5. Execute partnerships with distributors.

6. Expand product line.

7. Increase month to month revenue to attract additional investment.

8. Target Series A funding round.

Our impressive team is Spero’s greatest asset. At the helm, we have a group of professionals with a proven track record to ensure success. 

SperoCBD started when our CEO and Founder, David Allred, searched for something to help a friend’s old dog suffering from seizures.

A seasoned entrepreneur with a background in biochemistry, David discovered the benefits of CBD for both animals and humans. Soon after, he attracted a unique group of leaders to help execute his vision for a high-quality CBD brand and product line. Thanks to the amazing team of founders and co-founders Justin Jarin (Bloom & The Green Door); Tim Hadley (LatAm Autos); Christine Gutleben (Formerly with The Humane Society of the United States); Ashley Rocha and Lyndsey Jordan (Rumble Agency); Aline Garcia (Acquaflora & Ruclear) and Mike Van Der Heijden (Portal Ventures) SperoCBD took shape as an appealing lifestyle supplement for people and pets.[1]

Along with David, the executive team is composed of, Justin Jarin, who is an owner and operator of the 2nd oldest dispensary in the country. Christine Gutleben, who served 11 years as the Senior Director for The Humane Society of the United States (HSUS) in Washington DC.  She built an extensive network of influencers to support animal welfare and helped passed federal and state policies for the protection of animals. Tim Handley an experienced M&A investment banker who launched LatAm Autos, led it to a successful IPO and serves as its board’s executive chairman. With decades of experience and passion between those in charge, SperoCBD will conquer this nascent industry.

[1] Affiliations listed for identification purposes only.

Spero has already raised over $50K from the founders. Additionally, through our skilled team, we have established networks in the cannabis and pet space.  With Justin’s 15 years working with key product distributors and Christine’s network of influencers in animal welfare, Spero will have a leg up over competitors for getting product into the market quickly.

While there are competitors (Chartlotte’s Web Botanicals, Hemp Meds and Bluebird Botanicals) that sell CBD products derived from industrial hemp, Spero sets itself apart in a big way. 

Spero’s competitive advantages will leverage the following strategies:

• Highest quality product

• 3rd party testing of products to guarantee consistency

• Education and content creation

• Innovative new products

• Utilizing pre-existing relationships in the cannabis and pet markets

• Data driven marketing

• Customer Experience for both end-user and B2B

• Spero's giving back model and community engagement

Highest quality product: As previously discussed, Spero’s products are all 100% whole plant, THC free, and organically produced.  Additionally, the THC is removed through liquid chromatography which results in a product which contains only CBD, terpenes, and minor cannabinoids. This process produces a THC free product but still allows the additional cannabinoids to remain and work synergistically together for a more effective result. The effectiveness of the multiple cannabinoids working together has been named the Entourage Effect by researches and is well documented.

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6334252/

3rd party testing of products to guarantee consistency and quality:  We believe mislabeling and toxic residual solvents are the elephants in the room when looking at the CBD industry. This recent expose article titled  “A California company tested 20 popular CBD products and found ‘insanely high levels’ of dangerous chemicals and misleading labels” published in April 2019 by Business Insider clearly shows how prevalent these two issues are.  

In this study only 15% of the products tested matched their labels for concentration of CBD and the the testing laboratory CannaSafe’s CEO states “some of the products also contained dangerously high levels of solvents”.  Addressing these two major problems provides an opportunity for Spero to shine by 3rd party testing all of our products before sale and publishing the results on our site.  This level of transparency will set Spero apart and build brand loyalty and trust.

Education and content creation: Spero will set itself apart through educational marketing by creating original quality content currently lacking in the market. This content will establish Spero CBD as a trusted consumer brand along with increasing SEO rankings and organic traffic to our site.  We believe good content marketing is the best long term strategy and produces the highest ROI over time. 

Innovative new products. We believe a company which does not innovate will be a company which does not last. As the CBD market matures, people will be looking for new and innovative products to try and use.  Proprietary lines of products will separate Spero from its competitors and build brand loyalty by offering products unavailable anywhere else.  Spero will work to develop proprietary product lines starting with skin creams and pet products.

Giving back model: We plan on helping people in need and pets in shelters by donating 3% of gross sales in the form of Spero CBD products. This will connect Spero CBD with communities and build brand loyalty. We will start by focusing on children with epilepsy, Alzheimer’s patients, opiate addicts in recovery, and animals in shelters.

At Spero, we believe the democratization of investing through crowdfunding will benefit our company and its growth. Crowdfunding provides an unprecedented opportunity to invest in CBD at the ground floor without a high investment threshold. It will also create a varied investor group of brand ambassadors around the globe.

In addition to owning a stake in Spero's success all of our crowd funding investors will receive lifetime discounts on all of Spero CBD products.  This is a great way to secure the highest quality CBD products for at a discount for yourself and loved ones.  The only condition is that they are purchased directly by the investor and shipped directly to the investors home or business address.  

Even more exciting is the opportunity for investors of $1,000.00 or more to then purchase Spero CBD products at wholesale pricing for single orders of $3,000.00 or more.  This is intended to let early investors become resellers of Spero CBD products without the high purchase requirements for normal businesses to receive wholesale pricing.  We hope many of our investors build their own businesses on selling Spero CBD products.

The money raised will go towards inventory, increasing marketing offensives, creating educational and marketing content, hiring additional team members, and supplementary product development.