The current digital advertising model is inefficient at best, and broken at worst. Publishers are not being paid fairly for their content, Users are faced with escalating ad loads as well as increasingly interruptive ad units; and Advertisers deal with an unacceptable level of inefficiency and fraud.
The Universal Attention Token (UAT) intends to solve these challenges. Built using blockchain technology, and deployed at scale, the Universal Attention Token aims to deliver greater value to Publishers, a better experience for Users--all while improving the ability for Advertisers to reach prospective customers.
SocialFlow's UAT is a digital token that corresponds to consumer attention. Having such a token allows us to account for consumer actions in a way that is simple, private, and trustworthy. The fact that token transactions will be written to the blockchain is an important technical innovation—but you don’t need to be a technical expert to benefit. Just as you don’t need to understand hypertext transfer protocol (“http://”) to use the Internet, you don’t need to understand blockchain to use the UAT. When done well, it just works.