The first step in making “dumb” stuff smart

SmartFoam™ brings a powerful platform of connected sensors that transform normal, everyday foam materials into intelligent sensors, collecting important data and encouraging interactions with your smart device and speaker.

With our first product, SmartSteps™, we made the most accurate activity & fitness tracker ever - because we believe every step should count.  

Simply put, our sensors turn mechanical energy into electrical energy - allowing them to measure activity, fitness, health, and more without needing to recharge or replace batteries, ever. It will never miss a step… or jump, hop, skip.

*Products are currently in development and not available on the market.

SmartSteps™ generate signals when compressed - creating a powerful activity tracking sensor that is connected directly to a mobile app or smart device. 

*Products seen in video are currently in development and not available on the market.

*Product is currently in development and not available on the market.

Next steps?

• Because SmartSteps is fully integrated with data producing sensors, it exceeds traditional wearables in accuracy and is poised to obtain even more vital information - balance, coordination, symmetry, gait. Every step provides multiple data points for a host of health and wellness metrics. 
• Beyond footwear, SmartFoam has already started down the path of fitness and yoga mats, furniture, bedding, automotive and beyond, turning everyday items into intelligent, data collecting, connected devices.

Our team and partners have a range of expertise - from material scientists, to soft/hard goods, consumer goods, sports and fitness engineers to marketing specialists. Together, we believe we have the tools to make SmartFoam successful. 

SmartFoam is in the final stages of production, working towards rolling out our products. As a pre-revenue company, we look forward to tapping into the nearly $60 billion total addressable market.

Shouldn’t everything be smarter?

Traditional Wearables Can Be Expensive, Inaccurate and In the Way of Everyday Life

In our drive to succeed, learn, and improve - we crave data. We need it to measure today against yesterday and help us create a better tomorrow.

Our data-craving world has accelerated the demand for real-time personal data as individuals demand knowledge and trends of our own health and activity. A class of devices were developed to satisfy this demand – wearables.  Wearables can take on many forms, in watches, patches, devices, monitors, etc.

And while wearables satisfy a demand, they have significant issues inherent to their solution; value, accuracy, longevity and style. 

That is, until now.

Activity Tracking You Can Depend On

Why purchase expensive, inaccurate wearables or devices when sensors are already all around you?  

SmartFoam turns the already ever-present world of foam padding into intelligent sensors that are economical, never need charging, are highly accurate, and can be seamless to your daily activity.  

Introducing SmartFoam's first application, the most reliable, economical solution in activity tracking that never misses a step.

*Products are currently in development and not available on the market.

Beyond activity tracking, SmartSteps 2.0 prototypes measure more than activity – balance, coordination, symmetry and gait.  Golfers can improve their game with balance information.  All athletes, and non-athletes, can benefit from injury prediction and prevention metrics.  Changes in gait have even been proven to predict signs of dementia and Alzheimer’s a full 10 years before any cognitive symptoms are apparent. 

Everything can be made not just smarter, but very, very smart.

Dumb foam in your shoe, yoga mat, mattress, chair, floor, car…anywhere… can be converted into a discreet “smart” sensor that measures activity, fitness, health, and more.

For each product, there are three planned revenue streams. Using SmartSteps insoles as an example: 

*Product is currently in development and not available on the market.

We Have Big Shoes to Fill - and We’re Ready

No matter how you slice it, growth is happening everywhere SmartFoam plays, with a collective addressable market of nearly $60 billion – footwear, fitness, bedding, furniture, flooring, security.

In footwear alone, the addressable market for SmartSteps™ is nearly $19B.

• Athletic Footwear: ReportLink valued the global athletic footwear market as $99.6B in 2020 (CAGR of 4.6%). 
• Global footwear: Obviously, a much larger total market at $385B, projected to hit $530B by 2027. 
• Insoles:  A broad market covering odor elimination, comfort and orthopedics combining for $3.3B in 2020 at a CAGR of 5.2%.

Beyond footwear

• Fitness: While not as large as footwear, fitness and yoga mats are still relatively large ($10B) with incredible growth (CAGR 11%). 
• Mattress/Bedding: A total market size of $28B, this market still has a sizeable addressable market of $2B with not-so-sleepy growth rates of 6.7%.  Recent acquisitions in this space give the impression that “smart beds” are here to stay.
• Furniture: Combined, residential and commercial furniture markets top $558.9B in 2020.
• Flooring:  The ubiquity of foam padding for flooring creates a very large market of $409B.  
• Security: Smart doorbells, cameras, and closed-circuit TVs.  Security presents a market of $102.3B in 2020, (CAGR 10%).

In all, these top six markets comprise an addressable market of nearly $60B.

Taking another slice at market sizing through other comparables: 

• Smart home devices: $80B in 2019 growing at a CAGR of 13.5% through 2027.
• Wearable Fitness Technology: A Global Market is currently worth $23B, and is expected to reach $51B by 2026 (CAGR 14.03%).
• “Dumb” foam: There is still significant market opportunity upwards of $70B by 2023 for Industrial Packaging.

Clearly, the intersection of advanced materials and their obvious applicable markets shows massive potential. And, looking into less obvious and untapped markets for advanced materials, there is still more room for growth. 

At its core, SmartFoam’s base technology is unique, protected, and commercial-ready with a price point that works. Other technologies are just too pricey for ubiquitous sensors.  

Plus, few firms can bridge the gap between research associated with advanced materials and nanoparticles and commercial products, at scale.

Current competition either…

1. Doesn’t measure actual activity, rather simple arm motion; or
2. Has core technology better suited to higher price point solutions; or
3. Focuses on research uses rather than commercial applications; or
4. Doesn’t have the internal competence in the advanced nanomaterials realm.

Miles of Milestones 

We’ve hit quite the stride. Here are some of our technology and commercialization milestones:

On the Path to a Smarter, Simpler, Better World

Living life without being tethered to our devices, yet still gathering data.

Smarter, economical sensors that work for us.  More intelligent tools, in the background, working for us, not the other way around.  Simple.

It’s about improving our daily lives by disconnecting, but not losing focus on improvement.  We aspire to help the world be smarter and for us to feel better and live simpler. 

*Product is currently in development and not available on the market.

SmartFoam strives to be a connected home technology platform in just five years. We are well on our way towards solving multiple industry problems with our unique platform solution and huge market opportunity. 

Care to take the first step and join us?