The SmartFoam offering is now closed and is no longer accepting investments.

SmartFoam

TURNING THE “EVERYDAY” INTO SMART ACCURATE, ECONOMICAL, CONNECTED SENSORS...

SmartFoam

TURNING THE “EVERYDAY” INTO SMART ACCURATE, ECONOMICAL, CONNECTED SENSORS...

Carlsbad, CA
Fashion & Apparel
SmartFoam™ turns everyday “dumb” foam into “smart” foam, creating a brand-new world of accurate, economical, and connected sensors.

$30,179

raised
35
Investors
$25.6M
Valuation
$8.98
Price per Share
$350.22
Min. Investment
Common
Shares Offered
Equity
Offering Type
$535K
Offering Max
0
Days Left

$30,179

raised
35
Investors
$25.6M
Valuation
$8.98
Price per Share
$350.22
Min. Investment
Common
Shares Offered
Equity
Offering Type
$535K
Offering Max
0
Days Left
This offering ended on February 17, 2022 and is no longer accepting investments.

Reasons to Invest

Big first step: $60B addressable market. The first application of SmartFoam’s technology platform is in converting “dumb” footwear insoles into “smart” insoles. SmartSteps™, powered by SmartFoam – go beyond the “everyday” activity and fitness tracking, into balance, performance, injury prediction and prevention. With this first step, SmartFoam is entering a big, addressable market of over $60 billion - with go-to-market and co-branding partners lined up.
Immense Demand: Within footwear alone, SmartFoam has a unique, protected solution with proven market appeal and demand at the right price point through three revenue streams; digital, on-line and big-box retailers.
Mass Production Readiness: All stages of development, testing, sourcing and production readiness are complete.

OVERVIEW


The first step in making “dumb” stuff smart

SmartFoam™ brings a powerful platform of connected sensors that transform normal, everyday foam materials into intelligent sensors, collecting important data and encouraging interactions with your smart device and speaker.

 

With our first product, SmartSteps™, we made the most accurate activity & fitness tracker ever - because we believe every step should count.  


Simply put, our sensors turn mechanical energy into electrical energy - allowing them to measure activity, fitness, health, and more without needing to recharge or replace batteries, ever. It will never miss a step… or jump, hop, skip.



*Products are currently in development and not available on the market.

 

SmartSteps™ generate signals when compressed - creating a powerful activity tracking sensor that is connected directly to a mobile app or smart device. 



*Products seen in video are currently in development and not available on the market.


*Product is currently in development and not available on the market.


Next steps?

  • Because SmartSteps is fully integrated with data producing sensors, it exceeds traditional wearables in accuracy and is poised to obtain even more vital information - balance, coordination, symmetry, gait. Every step provides multiple data points for a host of health and wellness metrics. 
  • Beyond footwear, SmartFoam has already started down the path of fitness and yoga mats, furniture, bedding, automotive and beyond, turning everyday items into intelligent, data collecting, connected devices.

Our team and partners have a range of expertise - from material scientists, to soft/hard goods, consumer goods, sports and fitness engineers to marketing specialists. Together, we believe we have the tools to make SmartFoam successful. 


SmartFoam is in the final stages of production, working towards rolling out our products. As a pre-revenue company, we look forward to tapping into the nearly $60 billion total addressable market.


Shouldn’t everything be smarter?


THE PROBLEM


 

Traditional Wearables Can Be Expensive, Inaccurate and In the Way of Everyday Life

In our drive to succeed, learn, and improve - we crave data. We need it to measure today against yesterday and help us create a better tomorrow.


Our data-craving world has accelerated the demand for real-time personal data as individuals demand knowledge and trends of our own health and activity. A class of devices were developed to satisfy this demand – wearables.  Wearables can take on many forms, in watches, patches, devices, monitors, etc.


And while wearables satisfy a demand, they have significant issues inherent to their solution; value, accuracy, longevity and style. 



That is, until now.


THE SOLUTION


 

Activity Tracking You Can Depend On


Why purchase expensive, inaccurate wearables or devices when sensors are already all around you?  

SmartFoam turns the already ever-present world of foam padding into intelligent sensors that are economical, never need charging, are highly accurate, and can be seamless to your daily activity.  


Introducing SmartFoam's first application, the most reliable, economical solution in activity tracking that never misses a step.


*Products are currently in development and not available on the market.


Beyond activity tracking, SmartSteps 2.0 prototypes measure more than activity – balance, coordination, symmetry and gait.  Golfers can improve their game with balance information.  All athletes, and non-athletes, can benefit from injury prediction and prevention metrics.  Changes in gait have even been proven to predict signs of dementia and Alzheimer’s a full 10 years before any cognitive symptoms are apparent. 

Everything can be made not just smarter, but very, very smart.

Dumb foam in your shoe, yoga mat, mattress, chair, floor, car…anywhere… can be converted into a discreet “smart” sensor that measures activity, fitness, health, and more.


For each product, there are three planned revenue streams. Using SmartSteps insoles as an example: 


*Product is currently in development and not available on the market.

THE MARKET


 

We Have Big Shoes to Fill - and We’re Ready


No matter how you slice it, growth is happening everywhere SmartFoam plays, with a collective addressable market of nearly $60 billion – footwear, fitness, bedding, furniture, flooring, security.


In footwear alone, the addressable market for SmartSteps™ is nearly $19B.



Beyond footwear


In all, these top six markets comprise an addressable market of nearly $60B.


Taking another slice at market sizing through other comparables: 


Clearly, the intersection of advanced materials and their obvious applicable markets shows massive potential. And, looking into less obvious and untapped markets for advanced materials, there is still more room for growth. 




At its core, SmartFoam’s base technology is unique, protected, and commercial-ready with a price point that works. Other technologies are just too pricey for ubiquitous sensors.  


Plus, few firms can bridge the gap between research associated with advanced materials and nanoparticles and commercial products, at scale.


Current competition either…

  1. Doesn’t measure actual activity, rather simple arm motion; or
  2. Has core technology better suited to higher price point solutions; or
  3. Focuses on research uses rather than commercial applications; or
  4. Doesn’t have the internal competence in the advanced nanomaterials realm.


OUR TRACTION


 

Miles of Milestones 


We’ve hit quite the stride. Here are some of our technology and commercialization milestones:


Why invest


 

On the Path to a Smarter, Simpler, Better World


Living life without being tethered to our devices, yet still gathering data.


Smarter, economical sensors that work for us.  More intelligent tools, in the background, working for us, not the other way around.  Simple.


It’s about improving our daily lives by disconnecting, but not losing focus on improvement.  We aspire to help the world be smarter and for us to feel better and live simpler. 


*Product is currently in development and not available on the market.


SmartFoam strives to be a connected home technology platform in just five years. We are well on our way towards solving multiple industry problems with our unique platform solution and huge market opportunity. 


Care to take the first step and join us?

In the Press

San Diego Union Tribune

Venture fund puts $6 million into UCSD inventions

San Diego Business Journal

NextWave Bridges the Creative to the Commercial for Researchers, Institutions

Offering Summary


Company

:

SmartFoam, Inc.

Corporate Address

:

1930 Kellogg Avenue, Carlsbad, CA 92008

Offering Minimum

:

$9,994.74

Offering Maximum

:

$534,983.50

Minimum Investment Amount

(per investor)

:

$350.22











Terms


Offering Type

:

Equity

Security Name

:

Non-Voting Common

Minimum Number of Shares Offered

:

1,113

Maximum Number of Shares Offered

:

59,575

Price per Share

:

$8.98

Pre-Money Valuation

:

$25,611,112.60











*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives and Bonuses*

Time-Based:

  • Super Early Bird
    • Invest in the first 72 hours and receive 6% bonus shares
  • Early Bird
    • Invest in the first 6 days and receive 3% bonus shares

Amount Based:

  • Tier 1 - $1,500
    • Invest $1,500+ and receive 1% bonus shares + FREE Shirt or Bottle
  • Tier 2 - $2,500
    • Invest $2,500+ and receive 3% bonus shares + FREE Shirt or Bottle + FREE Smart Step (when available)
  • Tier 3 - $5,000
    • Invest $5,000+ and receive 4% bonus shares + FREE Shirt or Bottle + FREE Smart Step (when available) + FREE 6 month subscription
  • Tier 4 - $10,000
    • Invest $10,000+ and receive 6% bonus shares + FREE Shirt or Bottle + FREE Smart Step (when available) + FREE 12 month subscription
  • Tier 5 - $25,000
    • Invest $25,000+ and receive 8% bonus shares + FREE Shirt or Bottle + (2) FREE Smart Steps (when available) + FREE 12 month subscription 

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Smart Foam, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Non-Voting Common Stock at $8.98/ share, you will receive 110 shares of Non-Voting Common Stock, meaning you'll own 110 shares for $898. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$81,738.14 USD
$209,525.64 USD
Cash And Cash Equivalents
$245.90 USD
$84,706.63 USD
Accounts Receivable
$0.00 USD
$0.00 USD
Short Term Debt
$1,036,520.76 USD
$2,445,086.24 USD
Long Term Debt
$26,599.33 USD
$0.00 USD
Revenues And Sales
$0.00 USD
$0.00 USD
Costs Of Goods Sold
$0.00 USD
$0.00 USD
Taxes Paid
$800.00 USD
$800.00 USD
Net Income
-$790,331.98 USD
-$2,625,770.41 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Notice of Funds Disbursement

6 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, SmartFoam has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in SmartFoam be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

"Stretching" the Technology

7 months ago

SmartFoam’s connected foam sensors aren’t just about fitness and tracking.

Our team took a break to connect SmartFoam sensors to the classic game Twister.  Finally, no cheating as SmartFoam tells when you're touching the circle and when you're not.

- SmartFoam Team

Photos/Videos of actual product and packaging. Ready for mass production.

7 months ago

Hi All,

We had a question about product readiness and demand... well, we are way beyond prototype.  We have finished all research, development, testing and the first three phases of production (EVT, DVT and PVT).  SmartSteps is ready for mass production!  So, three things to answer the question:

1) See the Form C document noting third-party demand estimates of ~3.5M units in the first three years;

2) Click video below to see the product in action (1 minute mobile phone video);


3) See below for packaging photos - both online as well as retail packaging (also, just mobile phone pictures). 


Packaging for online sales (sleeve within a sleeve)


Smart Steps in the internal sleeve with Quick Start Guide.


Big Box/Retail packaging - front and back (early version):


- SmartFoam Team

Welcome!

7 months ago

Thanks kindly for your invested interest in our technology!  We think it’s pretty cool, too! Our team has made great “strides” in our first application of SmartFoam technology with the recent introduction of SmartSteps, a one-of-a-kind insole converting any shoe into an accurate, economical activity tracker that pairs with any smart device for engaging and motivating guidance in your personal fitness goals. 

What is SmartFoam?

SmartFoam is a technology platform providing connected and accurate sensors economically that can be employed in our everyday lives.  SmartFoam’s product roadmap extends well beyond health and fitness tracking in footwear and yoga, and includes such applications in mattresses, flooring, furniture and security by gathering data that improves and simplifies our lives, seamlessly and economically. We’re building momentum and SmartSteps is our first commercial-ready demonstration of a world connected by SmartFoam.

Your investment will help us initiate formal production for SmartSteps that will meet immediate consumer demand as well as propel our development in launching a “smart” yoga mat, measuring balance and movement. 

                                                               A picture containing text, indoor, desk

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Thanks to everyone who's supporting our campaign and joining our mission toward a “smarter” world.  Feel free to reach out with ANY questions. We mean it.

- SmartFoam Team

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