Get rewarded for investing more into Ryca Motors, Inc.
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Our AR technology is still in the development stage and is not yet available to the public
The Problem
We believe that no trend in motorcycling has been bigger than the concept of customization. Now, even the major OEMs design and market their bikes as a platform for endless personalization.
But with all of this customization and creativity comes a problem: With thousands of parts made by hundreds of manufacturers, how are buyers supposed to find the correct specs for their bikes, and make sure they all work together?
Motorcyclists love to customize their bikes. When shopping online, they ask themselves the following questions:
Will the parts fit my bike? (Fitment guides are inaccurate and incomplete. It’s up to the rider to figure out if parts will fit their specific make and model.)
Will the parts work together? (Aftermarket parts from different brands can often interfere with each other.)
Can I install the parts myself? (Most motorcyclists like to work on their own bikes, but online installation instructions can be difficult to find and confusing.)
Will the parts look good? (Style is important, but it’s hard to know how everything will look in real life.)
The Solution
Using AR, customers can check out the fit of any number of parts and accessories on their motorcycle, ATV, or watercraft. We are changing the game — no longer will you need to be guessing and speculating about how your purchases will work with your vehicle, now it’s all laid out in front of you.
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Our AR technology is still in the development stage and is not yet available to the public.
Not only do we take the guesswork out of the buying experience, but retailers will also be able to reduce their return-rate due to fitment issues, dealerships can create unbelievably innovative showroom displays, and service shops can access 3D installation guides for repair and maintenance.
The Market
The US motorcycle industry has around 7K establishments and rakes in $28B per year at a 30% profit margin on parts and accessories.
There’s also an intensely loyal and enthusiastic customer base of motorcyclists, many of whom are life-long members of a tight-knit community. With 25M riders in the U.S. and over 13M motorcycles owned across the country, they spend an average of $500 per year on parts and accessories.
We know that many of them have run into the frustration of shopping for their parts online and only realizing they bought the wrong item after installing it on their bike.
25M is conservative estimate based on Ryca Motors internal calculation of: 14% of the adult population in the United States (209M) = 29M motorcycle owners.
Gartner Says 100 Million consumers will shop in augmented reality by 2020. As AR begins to integrate more and more into daily life, we believe the motorcycle will be one of the perfect industries fit for wide-scale AR adoption.
Our Traction
Since scaling down our traditional kits, parts, and accessories business, we have gone all in on AR. So far we have successfully developed a working prototype, as well as a proof of concept, all based on real-world motorcycles and parts.
We have a patent pending on our specific methods of optimizing the AR initialization and tracking processes for motorcycles and ATVs.
Our AR technology is still in the development stage and is not yet available to the public.
What We Do
Our AR technology is still in the development stage and is not yet available to the public.
We have developed FantomView, a set of AR tools that allow users to outfit their vehicles with lifelike parts and accessories, all up to their own creativity and specifications. FantomView is currently in development and not available to the public.
Parts snap into place — no manual adjustment — and can be viewed from any angle. Color and finish options can be selected on a whim for a whole new level of interaction.
With the funds from this raise, we plan on creating a design tool for manufacturers to create and upload parts into a 3D catalog, create a database of models, and build a recommendation engine to easily find compatible parts.
The Business Model
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Our AR technology is still in the development stage and is not yet available to the public.
Our customers (dealerships, retailers, and manufacturers) will purchase subscriptions to our software in order to improve their own customer experience, boost their power to create engaging sales experiences like demos and showcases.
Customers will receive product demos or free trials, onboarding, and help with 3D design.
Our pricing model depends on the numbers of models, features and add-on services. End-users can download our freemium app and pay for upgrades.
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Pricing is subject to change depending on motorcycle & selected features.
How We Are Different
Our AR technology is still in the development stage and is not yet available to the public.
Ryca Motors spent a decade in the industry as a manufacturer, customer builder, and retailer, so we know our client-base inside and out, and we are developing tools that we know will make their lives better.
We already have an API-integrated commerce site and access to 100K+ parts through a partnership with WPS, the leading powersports distributor.
Most of our existing competition in the industry is focused on things like the development of helmets, or modify paint colors. We take things much further by giving users complete control over their experience.
The Vision
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Our AR technology is still in the development stage and is not yet available to the public.
With funds from our StartEngine campaign, we will:
Research and develop the methods outlined in the patent which optimize A/R for motorcycles and ATVs.
Establish a pilot program for manufacturers & create an efficient 3D modeling pipeline.
Subsidize the initial 3D models needed for the parts catalog.
Develop and launch the MVP with eyewear support.
Develop and launch the first version of FantomView with eyewear support, leveraging our existing dealer network, website, and customer base for a successful product launch.
Our trailblazing innovations in the motorcycle industry set the standard for customizable kits, and we believe we can do the same with our AR products. Eventually, we can extend our business model to include hands-free applications for riding and navigation to coincide with rapidly developing AR glasses tech.
Our AR technology is still in the development stage and is not yet available to the public.
Our Team
Rather than betting on a company bringing tech into a completely foreign space, we believe our roots within this industry give us a massive leg up.
Our CEO, Casey Stevenson, is a former NASA mission designer, musician, and Biomedical Engineer pursuing his love of AR, robotics, and, of course, motorcycles.
Ryan Rajewski co founded Ryca Motors with Casey in 2010, and helped grow the company into one of the largest motorcycle kit manufacturer. He comes from a background in custom automotive and motorcycle fabrication.
Why Invest
We believe it’s only a matter of time before the advancing tech of AR comes into play in a major way in the customization of powersports vehicles.
And thanks to our years of experience within the industry, as well as our stellar product, we believe we will be able to leverage our industry knowledge and relationships to make the marriage between AR and powersports a reality.
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Our AR technology is still in the development stage and is not yet available to the public.
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*All perks occur when the offering is completed. Please refer to our Form C for further details related to this perk.
You Should Build Your Own Retro Café Racer: "With Ryca's bolt-on CS-1 kit, you can convert a dorky Suzuki S40 or Savage into café coolness. And while the transformation is drastic, the price tag isn't."
A Cinderella bike for the do-it-yourselfer: "Last fall, American Suzuki Motor Corp. lent an S40 to Ryca Motors for a CS-1 conversion. Company representatives were so impressed with the transformed motorcycle that they are actively promoting it to Suzuki’s 950 U.S. dealers as a showroom lure."
Ryca Motorcycle CS-1 Cafe Racer Kit - Jay Leno's Garage: Jay Leno gives a full ride review of the CS-1 Cafe Racer!
RYCA CS-1 Cafe Racer Project: "A fresh take on the café world that puts you in a great mood while chuffing along country roads on a reliable, semi-modern, yet retro thumper."
From Cruiser to Cooler: Ryca CS-1: "On the street, the Ryca turns heads in a way that mass-produced machines do not. It’s striking and original, with its own aura of a classic thumper mixed with new-millenium chic."
Ryca CS-1 Cafe Racer | First Ride: "From the lowest rung on Suzuki's cruiser ladder to the pinnacle of café-racer cool."
Company | : | Ryca Motors, Inc. |
Corporate Address | : | 8044 Sorensen Ave, Santa Fe Springs, CA 90670 |
Offering Minimum | : | $9,998.10 |
Offering Maximum | : | $106,996.00 |
Minimum Investment Amount(per investor) | : | $115.00 |
Offering Type | : | Equity |
Security Name | : | Common Stock |
Minimum Number of Shares Offered | : | 4,347 |
Maximum Number of Shares Offered | : | 46,520 |
Price per Share | : | $2.30 |
Pre-Money Valuation | : | $4,979,500.00 |
Voting Rights of Securities Sold in this Offering
Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.
*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.
Investment Incentives and Bonuses*
Time-Based:
Friends and Family Early Birds
Invest within the first 72 hours and receive 20% bonus shares
Super Early Bird Bonus
Invest within the first week and receive 15% bonus shares
Early Bird Bonus
Invest within the first two weeks and receive an additional 10% bonus shares
Amount-Based:
$250 Perk: RYCA Apparel
Invest $250 and receive a Ryca Motors hat and poster.
$500 Perk: Exclusive Motorcycle Jacket and Investor Club
Invest $500 and enter a raffle for a Highway 21 “Gasser” Motorcycle Jacket and join the Investor Club, this includes: voting on features of the FantomView App, an exclusive newsletter and content, and founder Q&As. Lower tier perks also included.
$1,000 Perk: Early App Access Bluetooth Helmet Raffle
Invest $1,000 and get early access to the FantomView AR app and enter a raffle for a SENA Momentum Bluetooth-Integrated Helmet. Lower tier perks included.
$2,000 Perk: 2% Bonus Shares
Invest $2,000 and receive 2% bonus shares and all lower tier non-bonus share perks.
$5,000 Perk: 5% Bonus Shares
Invest $5,000 and receive 5% bonus shares and all lower tier non-bonus share perks.
$10,000 Perk: 10% Bonus Shares
Invest $10,000 and receive 10% bonus shares and all lower tier non-bonus share perks.
$20,000 Perk: 20% Bonus Shares and a CS-1X Kit shipped to you!
Invest $20,000 and receive 10% bonus shares and a limited edition CS-1X Kit shipped with the first edition of FantomView AR software (the app will help you install the kit). All lower tier non-bonus share perks included as well!
The 10% Bonus for StartEngine Shareholders
Ryca Motors, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $2.30 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $230. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.
Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.
*All perks occur when the offering is completed.
A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.
We took the CS-1X out for a test ride!
Motorcycle News
Powersports sales are up across the board, with an increase of 22% for parts sales and 32% for vehicle unit sales over this time last year. As dealerships face inventory shortages and adapt to new ways of doing business, we believe AR will be a game-changing tool for early adopters.
Source: PowerSports Business
What if dealers could show their customers all of the options that are available to them while shopping for a new bike, presented right on the showroom floor, without needing a full inventory of vehicles and parts? That's the Future of Motorcycles + AR.
"With manufacturers like Harley-Davidson and Royal Enfield relying more and more on technology in the face of COVID-19, it seems like RYCA is staying ahead of the café racer and technology curve with the CS-1X and FantomView." Read more...
Augmented Reality for Retail
With FantomView, retailers can offer their customers a way to experience parts and accessories on their own bikes, in a way that's much more "real" than using an online configurator. As noted previously, AR drives an extraordinary 11-times sales uplift for ecommerce according to Houzz's CEO (source). Revzilla, one of the largest motorcycle parts sites, posted a first-person account of challenges faced by online shoppers. Here are some key points:
We believe our AR tools will go a long way towards solving these common issues. Thank you for your support! Please share our campaign with your network so we can reach the $100k milestone.
"With the development of their proprietary FantomView software, they’re bringing augmented reality (AR) to the motorcycle customization scene." Read more...
Here's a highlight reel of some of the best use cases we're working on for Motorcycles + AR!
Stay tuned for more updates and press features coming soon 😎
"...AR makes a lot of sense in the custom world. And if RYCA pull it off, it could change the way we modify motorcycles for ever. " -Bike Exif
Thank you to the 170+ who have invested in the Future of Motorcycles + AR. We have several exciting new things in the works. Please share our campaign with your network so we can reach the $100k milestone!
We wanted to show the world what is possible when you combine Motorcycles + AR, so we transformed a humble Suzuki Savage into our new CS-1X, built from the ground up with AR. The complete kit is available as a perk to investors, and will convert any year model Suzuki S40/Savage into your own CS-1X.
Augmented reality proved to be a game-changer in the prototyping phase of the new CS-1X, allowing us to quickly test out different design options and sketch out ideas “virtually”. CAD is great, but there’s nothing like seeing things in person. With AR, we were able to go beyond the computer screen and experience the look and feel of each component, all before fabrication and assembly.
Here’s a short video of how we used AR in the prototyping process:
And a few photos of the finished bike:
Thank you to the 150+ who have invested in the Future of Motorcycles + AR. We have several exciting new things in the works. Please share our campaign with your network so we can reach the $100k milestone. Our success is your success!
[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Ryca Motors, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Ryca Motors, Inc. be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Year-to-date powersports sales are better than they’ve been in years, and of course AR/VR fits into the theme of social distancing, with new use cases emerging from industries across the board. Motorcycling by nature is inherently a socially distanced activity, complete with protective gear.
Here are some highlights from the recent Cycle World article “The Pandemic Paradox: Motorcycle Sales Are Up”:
With more people turning to two-wheeled transportation and buying vehicles that are highly customizable with our augmented reality tools, there’s no better time for the convergence of Motorcycles + AR. Thank you for your support!
Tires represent the fastest growing segment of motorcycle parts sales, with an estimated global value of nearly $14 billion within a few years for tires alone. With motorcycles, even relatively mundane components like tires have a huge impact on the look and feel of a bike. See below for a prime example:
Virtual tires are also a challenge for AR. They need to “fit” just right, and disappear behind other parts (like fenders) to look realistic. Our pending patent deals with some specific problems of installing virtual tires. Here’s an example of a good use case of motorcycle tires + AR:
The only augmented element in the video above is the green overlay, which of course, would be configured with a selection of tires within our FantomView app. They could be sorted by manufacturer, size, and style. You would know how they look on your bike before going through all the trouble of mounting a set of tires you end up not liking.
Thanks to everyone who has invested in us so far. There’s still a few hours left for the Early Bird Bonus. More updates coming soon. And remember, keep the rubber side down! (<--- motorcycle humor).
Thank you to the 100+ investors who have supported our campaign so far! Here are a few of the questions we've received since our launch.
Am I investing in all of Ryca, or just the AR tech?
You’re investing in all of Ryca Motors, including the manufacturing and retail sides of our business. Although we will be focusing on developing FantomView™ , we will most likely keep our kits and parts business operational. We have an enthusiastic customer base who love to build things, and they will be the perfect group of people to help test, refine, and spread the word about our new AR products. And there’s no reason we couldn’t use the AR tech to sell our own kits, parts, and accessories.
How will the SaaS subscription model work?
A tier-priced subscription model can be tailored to each customer group, with m
onthly/yearly price plans based on features and how many motorcycle models are needed. A large dealership might need a lot of bike models to use AR on, with a focus on creating cool customer experiences, and upselling (high-margin) parts and accessories. A small manufacturer might only need a few models, but packaged with AR design and prototyping tools. End users can download a freemium app, and upgrade for additional bikes or features.
Will the CS-1X Kit be available for sale after the campaign? Is the bike included?
We are offering 5 Limited Edition kits to investors at the $20k investment level. A small production run after the campaign is possible, but not guaranteed. The bike is not included, but can be built using any year model of Suzuki S40/Savage as a “donor” bike.
Can I invest with a credit card?
Yes! You can use credit card, ACH (E-check), or wire transfer.
Please share with your friends... our success is your success. Join us as we build the Future of Motorcycles + AR!
There’s only 1 Day left on the “Super” Early Bird Bonus, so make sure to lock in your 15% bonus while you can!
Here’s an interesting article just posted on VentureBeat about the state of the AR/VR ecosystem: https://venturebeat.com/2020/08/01/the-ar-vr-ecosystem-are-we-there-yet/
Some highlights:
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