Popular Mechanics
You Should Build Your Own Retro Café Racer: "With Ryca's bolt-on CS-1 kit, you can convert a dorky Suzuki S40 or Savage into café coolness. And while the transformation is drastic, the price tag isn't."
Ryca Motors, Inc.
Customize Vehicles with AR
Santa Fe Springs, CA
Technology
Transportation
After years of experience as the leading motorcycle kit company, Ryca Motors is applying the power of Augmented Reality to vehicle customization. Their technology makes it possible to outfit cars, motorcycles, and watercraft with life-like virtual parts and accessories, allowing users to ‘try everything on’ before they buy.
$124,439
raised
332
Investors
$4.98M
Valuation
$2.30
Price per Share
$248.39
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
0
Days Left
This offering ended on May 01, 2021 and is no longer accepting investments.
Reasons to Invest
Ryca’s patent pending technology is implementing AR into the industry in a way never before seen
The US motorcycle industry rakes in $28B per year at a 30% profit margin on parts and accessories - our disruptive technology will only make customization easier
A team with a history in the industry bringing proven tech into the mix that has been featured in Jay Leno’s Garage, LA Times, & Popular Mechanics
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Our AR technology is still in the development stage and is not yet available to the public
Imagine dealers being able to show their customers all of the options that are available to them while shopping for a new motorcycle or car, presented right on the showroom floor — manufacturers efficiently prototyping new aftermarket parts, visualizing them on actual vehicles before committing to the time and expense of fabrication — online retailers having a full catalog of lifelike virtual parts and accessories, ready to be “installed” in every size, color, and finish option on a wide range of vehicles.
In 2019, the global automotive aftermarket size was valued at USD 378.4 billion. On top of that 93% of auto parts buyers do online research before making a purchase, whether that purchase is made online or in a retail store.
We believe Ryca Motors has the potential to disrupt the entire industry, creating one-of-a-kind experiences for the massive amount of online shoppers in the automotive aftermarket.
The Problem
Finding custom parts that fit can be extremely difficult for vehicles - we're starting with motorcycles
We believe that no trend in motorcycling has been bigger than the concept of customization. Now, even the major manufacturers design and market their bikes as a platform for endless personalization.
But with all of this customization and creativity comes a problem: With thousands of parts made by hundreds of manufacturers, how are buyers supposed to find the correct specs for their bikes, and make sure they all work together?
Motorcyclists love to customize their bikes. When shopping online, they ask themselves the following questions:
Will the parts fit my bike?
Will the parts work together?
Can I install the parts myself?
Will the parts look good?
In our experience - the answers to the these questions are extremely difficult to find without buying the part first.
The Solution
Augmented Reality lets riders test out customization at home
Using AR, customers can check out the fit of any number of parts and accessories on their car, motorcycle, or watercraft. We are changing the game — no longer will you need to be guessing and speculating about how your purchases will work with your vehicle, now it’s all laid out in front of you.
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Our AR technology is still in the development stage and is not yet available to the public.
"AR makes a lot of sense in the custom world. And if RYCA pull it off, it could change the way we modify motorcycles forever." -BikeExif
Not only do we take the guesswork out of the buying experience, but retailers will also be able to reduce their return-rate due to fitment issues, dealerships can create unbelievably innovative showroom displays, and service shops can access 3D installation guides for repair and maintenance.
The Market
$28B in annual domestic revenue
The US motorcycle industry has around 7K establishments and rakes in $28B per year at a 30% profit margin on parts and accessories.
There’s also an intensely loyal and enthusiastic customer base of motorcyclists, many of whom are life-long members of a tight-knit community. With 25M riders in the U.S. and over 13M motorcycles owned across the country, they spend an average of $500 per year on parts and accessories.
We know that many of them have run into the frustration of shopping for their parts online and only realizing they bought the wrong item after installing it on their bike.
25M is conservative estimate based on Ryca Motors internal calculation of: 14% of the adult population in the United States (209M) = 29M motorcycle owners.
Looking ahead, we also believe the car industry will be promising with the market for custom aftermarket wheels alone being over $5.7 billion.
We believe our technology has the ability to transform the entire automotive market.
Our Traction
We are pivoting from a traditional manufacturer/retailer to focus on the cutting edge of AR
Since scaling down our traditional kits, parts, and accessories business, we have gone all in on AR. So far we have successfully developed a working prototype, as well as a proof of concept, all based on real-world motorcycles and parts.
We have a patent pending on our specific methods of optimizing the AR initialization and tracking processes for motorcycles and ATVs. We have also begun prototyping our technology with cars.
What We Do
FantomView puts virtual parts and accessories in the hands of every user
Our AR technology is still in the development stage and is not yet available to the public.
We have developed FantomView, a set of AR tools that allow users to outfit their vehicles with lifelike parts and accessories, all up to their own creativity and specifications. FantomView is currently in development and not available to the public.
Parts snap into place — no manual adjustment — and can be viewed from any angle. Color and finish options can be selected on a whim for a whole new level of interaction.
The Business Model
SaaS with tiered pricing and add-ons
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Our AR technology is still in the development stage and is not yet available to the public.
Our customers (dealerships, retailers, and manufacturers) will purchase subscriptions to our software in order to improve their own customer experience, boost their power to create engaging sales experiences like demos and showcases.
Customers will receive product demos or free trials, onboarding, and help with 3D design.
Our pricing model depends on the numbers of models, features and add-on services. End-users can download our freemium app and pay for upgrades.
How We Are Different
We believe that nobody is applying AR to the automotive and powersports industry to the same extent as us
Our AR technology is still in the development stage and is not yet available to the public.
Ryca Motors spent a decade in the industry as a manufacturer, customer builder, and retailer, so we know our client-base inside and out, and we are developing tools that we know will make their lives better.
We already have an API-integrated commerce site and access to 100K+ parts through a partnership with WPS, the leading powersports distributor.
Most of our existing competition in the industry is focused on things like the development of helmets, or modifying paint colors. We take things much further by giving users complete control over their experience.
The Vision
We want to lead AR adoption in the industry
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Our AR technology is still in the development stage and is not yet available to the public.
AR for motorcycles is just the beginning. We have already begun to develop our technology for the car industry and believe there are many other industries our technology can benefit.
Dealers, manufacturers, and retailers would be able to use our technology:
— To increase their sales without needing a full inventory of vehicles and parts.
— For the design process just like we used it to build our CS-1X.
— To better market their products and provide tech support far beyond what is possible with written manuals and videos.
Our AR technology is still in the development stage and is not yet available to the public.
Our Team
From old-school to new-school, bringing years of expertise
Rather than betting on a company bringing tech into a completely foreign space, we believe our roots within this industry give us a massive leg up.
Our CEO, Casey Stevenson, is a former NASA mission designer, musician, and Biomedical Engineer pursuing his love of AR, robotics, and, of course, motorcycles.
Ryan Rajewski co founded Ryca Motors with Casey in 2010, and helped grow the company into one of the largest motorcycle kit manufacturer. He comes from a background in custom automotive and motorcycle fabrication.
Why Invest
Bring AR capabilities to customization
We believe it’s only a matter of time before the advancing tech of AR comes into play in a major way in the customization of powersports vehicles.
And thanks to our years of experience within the industry, as well as our stellar product, we believe we will be able to leverage our industry knowledge and relationships to make the marriage between AR and powersports a reality.
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Our AR technology is still in the development stage and is not yet available to the public.
In the Press
Los Angeles Times
A Cinderella bike for the do-it-yourselfer: "Last fall, American Suzuki Motor Corp. lent an S40 to Ryca Motors for a CS-1 conversion. Company representatives were so impressed with the transformed motorcycle that they are actively promoting it to Suzuki’s 950 U.S. dealers as a showroom lure."
Jay Leno's Garage
Ryca Motorcycle CS-1 Cafe Racer Kit - Jay Leno's Garage: Jay Leno gives a full ride review of the CS-1 Cafe Racer!
Motorcycle Cruiser
RYCA CS-1 Cafe Racer Project: "A fresh take on the café world that puts you in a great mood while chuffing along country roads on a reliable, semi-modern, yet retro thumper."
The New York Times
From Cruiser to Cooler: Ryca CS-1: "On the street, the Ryca turns heads in a way that mass-produced machines do not. It’s striking and original, with its own aura of a classic thumper mixed with new-millenium chic."
Motorcyclist
Ryca CS-1 Cafe Racer | First Ride: "From the lowest rung on Suzuki's cruiser ladder to the pinnacle of café-racer cool."
Offering Summary
Company | : | Ryca Motors, Inc. |
Corporate Address | : | 8044 Sorensen Ave, Santa Fe Springs, CA 90670 |
Offering Minimum | : | $9,998.10 |
Offering Maximum | : | $1,069,999.10 |
Minimum Investment Amount(per investor) | : | $248.40 |
Terms
Offering Type | : | Equity |
Security Name | : | Common Stock |
Minimum Number of Shares Offered | : | 4,347 |
Maximum Number of Shares Offered | : | 465,217 |
Price per Share | : | $2.30 |
Pre-Money Valuation | : | $4,979,500.00 |
Voting Rights of Securities Sold in this Offering
Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.
*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.
Investment Incentives and Bonuses*
Time-Based:
Friends and Family Early Birds
Invest within the first 72 hours and receive 20% bonus shares
Super Early Bird Bonus
Invest within the first week and receive 15% bonus shares
Early Bird Bonus
Invest within the first two weeks and receive an additional 10% bonus shares
Amount-Based:
$250 Perk: RYCA Apparel
Invest $250 and receive a Ryca Motors hat and poster.
$500 Perk: Exclusive Motorcycle Jacket and Investor Club
Invest $500 and enter a raffle for a Highway 21 “Gasser” Motorcycle Jacket and join the Investor Club, this includes: voting on features of the FantomView App, an exclusive newsletter and content, and founder Q&As. Lower tier perks also included.
$1,000 Perk: Early App Access Bluetooth Helmet Raffle
Invest $1,000 and get early access to the FantomView AR app and enter a raffle for a SENA Momentum Bluetooth-Integrated Helmet. Lower tier perks included.
$2,000 Perk: 2% Bonus Shares
Invest $2,000 and receive 2% bonus shares and all lower tier non-bonus share perks.
$5,000 Perk: 5% Bonus Shares
Invest $5,000 and receive 5% bonus shares and all lower tier non-bonus share perks.
$10,000 Perk: 10% Bonus Shares
Invest $10,000 and receive 10% bonus shares and all lower tier non-bonus share perks.
The 10% Bonus for StartEngine Shareholders
Ryca Motors, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $2.30 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $230. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.
Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.
*All perks occur when the offering is completed.
Irregular Use of Proceeds
The Company will not incur any irregular use of proceeds.
Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$72,930.00
USD
$181,928.00
USD
Cash And Cash Equivalents
$10,000.00
USD
$10,000.00
USD
Accounts Receivable
$0.00
USD
$0.00
USD
Short Term Debt
$0.00
USD
$0.00
USD
Long Term Debt
$0.00
USD
$0.00
USD
Revenues And Sales
$162,337.00
USD
$362,050.00
USD
Costs Of Goods Sold
$66,851.00
USD
$177,378.00
USD
Taxes Paid
$0.00
USD
$0.00
USD
Net Income
$23,500.00
USD
$97,515.00
USD
Risks
A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.
Updates
Modding a Jeep Wrangler with Augmented Reality
11 months agoThe enormous popularity of Jeep Wranglers and their vast array of aftermarket parts make them an ideal candidate for our augmented reality applications. People love to mod their Jeeps. What if they could visualize an entire catalog of parts and accessories on their actual vehicle, all before purchasing anything?
The Jeep Wrangler will be a great addition to the model lineup for our first release of FantomView. Stay tuned for more details!
Notice of Funds Disbursement
11 months ago[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Ryca Motors, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Ryca Motors, Inc. be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
More R&D: Fun with the Purple Hellcat
12 months agoAs we continue the R&D on our own proprietary car tracking technology, it's important to ensure the system will not only work well with a wide variety of vehicles, but also be able to deal with minor variations of the same model when used for augmented reality. For example, if the user wants to track and augment their Dodge Challenger, the virtual parts should fit well and look realistic whether the car is a white base-model, or a demon-possessed Purple Hellcat. This gave us an excuse to borrow a.....
Demon-possessed Purple Hellcat
Technically, the color is called "Plum Crazy", but you get the idea.
So... the perfect vehicle tracking system should be able to deal with:
- Variable lighting conditions
- Background movements
- Hard shadows and reflections
- Variations in vehicle model such as color, aftermarket accessories, etc.
Stay tuned for more behind-the-scenes R&D and some other fun projects coming up soon!
Integrating Web AR into FantomView for fun and interactive product overviews.
12 months agoWe've been working on ways to give potential B2B customers an overview of FantomView with a fun and interactive web AR experience. Web AR works right inside a web browser, without the need to download an app. A quick demo will be followed by links to the full-featured app download, free trial, etc.
After they are onboarded, we will give the companies a QR code and a custom badge, and they can use a similar web AR experience for their own customers. The QR code can be on their website or printed on promotional material. When scanned, it opens a webpage on the consumer's device and the badge starts the web AR experience (the badge is a simple location marker disguised as a logo, image, etc.).
It will also be an easy way for people to see some fun and interactive augmented reality content at trade shows and auto shows, right on their phones, without downloading anything.
Here's a quick demo video: 1) scan a QR code. 2) open the web browser. 3) View the AR content.
The next step is to integrate image tracking and plane detection. More on that soon!
Notice of Material Change in Offering
about 1 year ago[The following is an automated notice from the StartEngine team].
Hello! Recently, a change was made to the Ryca Motors, Inc. offering. Here's an excerpt describing the specifics of the change:
Ryca Motors is extending the length of their campaign.
When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.
Notice of Funds Disbursement
about 1 year ago[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Ryca Motors, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Ryca Motors, Inc. be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
$100k Milestone Reached | Major R&D Initiative Announced
about 1 year agoAugmented reality depends on the ability to track the location of images and objects in a 3D environment, and most companies building AR applications use off-the-shelf computer vision technologies packaged as an SDK (software development kit) to build their products. Currently, we are integrating an SDK into our own apps and optimizing it for vehicles.
Now, we have taken a major step towards developing our own core technology, designed from the ground up for real-time tracking of cars and motorcycles.
The tracking system will be purpose-built specifically for cars and motorcycles, using the latest advances in computer vision and machine learning. This is a result of insights gained over the past 6 months of designing, building, and testing real-world AR applications on cars and bikes, including our wheel customizer for Dodge Challenger, accessory configurator for Honda Africa Twin, and interior color demo for Chevy Volt.
Advantages:
- Off-the-shelf computer vision products are generic and meant to work with a wide range of objects and applications. Ours will use the unique features of cars and motorcycles to create a custom solution.
- A big potential revenue stream from licensing our own development kit. It will be the only tracking solution on the market designed specifically for tracking cars and motorcycles for AR applications. Valuable IP.
- We will not be dependent on 3rd party licensing, and will have more pricing flexibility / greater profit margins than future competitors.
We believe this new approach will be technologically more robust, efficient, and precise. It will open up many exciting new business opportunities as well. More details will follow as soon as we have submitted the pending patent application.
Thank you for your continued support!
Notice of Material Change in Offering
about 1 year ago[The following is an automated notice from the StartEngine team].
Hello! Recently, a change was made to the Ryca Motors, Inc. offering. Here's an excerpt describing the specifics of the change:
Ryca Motors, Inc. extended its campaign.
When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.
Notice of Funds Disbursement
about 1 year ago[The following is an automated notice from the StartEngine team].
Hello!
As you might know, Ryca Motors, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Ryca Motors, Inc. be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
💥 Ryca applies their augmented reality tech to the $378 Billion auto parts industry.
about 1 year agoTHE FUTURE OF VEHICLE CUSTOMIZATION
"In 2019, the global automotive aftermarket size was valued at USD 378.4 billion. On top of that 93% of auto parts buyers do online research before making a purchase, whether that purchase is made online or in a retail store. "
There is a huge opportunity to bring augmented reality to the automotive industry, and given our experience with applying AR to motorcycles, we believe Ryca Motors is the perfect company to do it. With your help, we can be the first-to-market with a full-featured AR solution for dealerships, retailers, and manufacturers.
Seeing is believing
FantomView will let anyone with a smartphone or tablet instantly customize their car. Parts snap into place like magic. Color and finish options can be configured in real-time. There's no substitute for seeing things in person.
To our current investors: thank you for your support. We have completed our car prototype, launched a new website, and refreshed our campaign page to include auto applications. To future potential investors: please keep in mind that we are building a B2B Software-as-a-Service platform, not simply an app for our current motorcycle customers.
Stay tuned for some cool new projects and a few industry partnership announcements!
onthly/yearly price plans based on features and how many motorcycle models are needed. A large dealership might need a lot of bike models to use AR on, with a focus on creating cool customer experiences, and upselling (high-margin) parts and accessories. A small manufacturer might only need a few models, but packaged with AR design and prototyping tools. End users can download a freemium app, and upgrade for additional bikes or features.
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