Bartender Spirits Awards
List of Medal Winners for 2020
QURI Vodka Inc.
Quinoa Peruvian Vodka, Explore Purity
BERLIN, MD
Food & Beverage
QURI Quinoa Peruvian Vodka is the Most Unique Vodka in the World.
$178,235
raised
260
Investors
$2.5M
Valuation
$0.25
Price per Share
$199.50
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
0
Days Left
This offering ended on October 19, 2021 and is no longer accepting investments.
Reasons to Invest
🚀 CEO and Quri were accepted and are enrolled in the Prestigious accelerator program NEWCHIP
🍸🍸Our Quinoa Peruvian Vodka is the Most Unique Vodka in the World 🥇🥈🏅Quri has won awards in every contest they have entered. Given a 92 point rating.
🔥🔥🔥Vodka comprises 31% of the $90 Billion U.S. spirit market - Investors know there is huge potential market share for growth.
GIF
The Problem
We believe that too many vodkas are too similar to stand out.
Many craft vodkas market heavily on their use of local grain, but locality only goes so far when it comes to standing out in a crowded market. Most vodkas in the current market are based on spirits from just four ingredients: corn, rye, wheat, or potato.
Same ingredients, same mouthfeel, same taste.
We believe consumers spending $6.6 billion in the vodka market want to spend that money on something different. We believe that consumers want something better, and to believe in something as much as we believe in our product.
The Solution
At the most fundamental level, Quri is unique.
The spirit of QURI vodka is one of respect. Respect for the people and land that are responsible for producing the greatest quinoa in the world. And respect for the painstaking process of distilling fine premium spirits.
*This is Juancito. He and his family hand sow and harvest the quinoa that goes into every bottle of QURI vodka.
The process of crafting QURI starts with the world’s best quinoa, which we source from a Peruvian family farm located on Lake Titicaca and next to a dormant volcano. The quinoa is transported to our distillery where we initiate the process by milling, cooking, and mashing the grain.
Then, in our special 45 gallon fermenters, we utilize 5 different types of yeast in our fermentation process. These yeast strains were hand selected to develop a more robust flavor profile; we believe we are the only distillery in the world to utilize this specific fermentation technique.
Once fermentation is complete, we slow distill a total of 3 times, twice in traditional copper pot configuration, which contributes to the end product’s smooth finish, and once in a vodka column standing over 20 feet tall, which helps produce a purity of up to 96%.
GIF
In order to proof the vodka down to 40%, we add perhaps our second most important ingredient, glacier water sourced from the Andes. The final stage in our process is drip filtering the vodka over 3 days. This is done through two components: 1) an activated carbon taken from coconuts and used to purify drinking water and 2) volcanic stone sourced from the volcano located next to the aforementioned quinoa farm.
The Market
Premium vodka has set the pace in the spirits industry for market growth
The U.S. spirits market is projected to grow [at least] 23.6% over the next 5 year period (Source). It totaled $90 billion in 2019 (Source).
More specifically, the vodka market generated $6.6 billion in the U.S. alone in 2019 (Source). The fastest-growing sector was premium vodka, with 2019 growth of more than 2.9% (Source). The global vodka market is forecast to reach $54.81 billion by 2024 (Source).
Market research also shows that more consumers are seeking novel and little-known products that have a story and carry an emotional appeal. People also want to feel a sense of the raw materials and heritage of what they’re consuming. They want to feel like they’re having an exclusive, bespoke experience, considering a 15.3% growth rate over month during 2018 - 2019 for imported spirits (Source).
Our Traction
Quri is ready to hit the nation’s taste buds.
The distinct flavor of this premium quinoa vodka has already put it on the map with a gold medal win at the 2020 China Wine and Spirits Awards, the largest such competition in Hong Kong/China. Quri also won silver medals in USA Spirits Ratings, the 2020 New York International Spirits Competition and the 2020 Bartender Spirits Awards.
At the New York International Spirits Competition, we also won Peruvian Distillery of the Year.
The Business Model
Quri will build its reputation and client base through digital marketing and social media.
We’ll hit the market running with digital marketing and retail sales through online channels, including our website and other online retailers.
Because Quri is a high-quality product with a sleek bottle design at a reasonable price of $27.50 per bottle, we believe our targeted ads on social media will draw in many interested consumers. Our objective at the moment is to drive traffic to our brand website and acquire leads for future direct marketing initiatives.
Our distribution sales efforts will begin with retailers and bars/restaurants in South Florida. Once we’ve built our reputation and gained a foothold there, we intend to expand our efforts nationally through a dedicated sales team by 2022. At this time, we’ll also pursue various international online retailers.
By 2024, we hope to have our product on shelves in major grocery retailers and outlets. Our goal is to sell 25,000 cases annually.
OUR LEADERSHIP
We are driven by expertise and passion.
Founder and CEO Jonathan Tourgee knows how to launch a liquor brand. He has already successfully launched two brands with national distribution in Peru: Tourgee Gin and Indie Spirit, a ready-to-drink cocktail brand. Jonathan created the Quri recipe from scratch in his own kitchen, and he’s dedicated to bringing Quri’s story to consumers across the globe.
Prior to launching Quri Vodka, Jonathan had professional experience in Chemical Engineering, with a focus in BioChemical Engineering. He has extensive experience consulting for top fortune 500 companies designing, engineering, and managing major projects.
Chief Financial Officer, Courtney Myers excels at brewery and distillery growth strategy. Courtney was formerly the director of operations at Small Batch Standard, a national brewery and distillery consulting firm, before moving into his current role as a successful financial consultant. During his time there, he worked with several operating breweries and distilleries in sales forecasting, budgeting, accounting, and financial advising.
What We Do
We sell more than just vodka. We sell a story.
Supporting the communities we live in and work with is important to us at Quri, and we believe this work will help us reach and resonate with socially-conscious consumers.
Quri translates to gold in the ancient Incan language, Quechua. The Incans referred to quinoa as the golden grain, due to its color and rich nutritional value. Our bottle design and packaging are inspired by these cultural influences.
Quri is also dedicated to helping the communities of the Andes. It has pledged to donate 5% of its profits to Peruvian Hearts, a non-profit organization that helps young women in the Andes gain access to quality education.
How We Are Different
We are deeply invested in the communities connected to our product.
Quri is one of only three quinoa-based vodkas in the world. From quinoa chocolate to quinoa chips, people love this grain for its taste, health benefits and gluten-free appeal. Quri capitalizes on that devotion by offering a vodka with a distinct taste and mouthfeel.
GIF
In addition to our unique spirit source and discernible taste and mouthfeel, we believe Quri is a socially conscious brand people will be excited to associate themselves with. We work directly with farmers in the Cajamarca and Puno regions of Peru, supplying us with high-quality grains and ensuring fair pay for the people who are so vital to our product.
Our distilling process is highly unique in comparison to other vodkas; distillation processes. We process our batches in 45-gallon fermenters, the smallest batch process you will find in a commercial distillery. Smaller batches allow for better control and the ability to ensure every drop is perfect.
Why Invest
You can be part of our story, too.
We are offering a product that we believe is one-of-a-kind from beginning to end. Our product and origin story is tied to our deep connection with our community. Ultimately we believe our final product offers a different experience for consumers than any other vodka out there.
In an expanding market, we are a premium spirit with ancient roots. Join us in our journey to bring our product from the ancient soil of Peru to glasses worldwide.
Quick Insert
In the Press
China Wine and Spirits Awards
List of 2020 winners
New York International Spirits Competition
List of 2020 Winners
USA Spirits Ratings
List of 2020 Winners
Offering Summary
Company | : | Quri Quinoa Peruvian Vodka |
Corporate Address | : | 11321 NEWPORT BAY DR, BERLIN, MD 21811 |
Offering Minimum | : | $10,000.00 |
Offering Maximum | : | $1,070,000.00 |
Minimum Investment Amount(per investor) | : | $199.50 |
Terms
Offering Type | : | Equity |
Security Name | : | Common Stock |
Minimum Number of Shares Offered | : | 40,000 |
Maximum Number of Shares Offered | : | 4,280,000 |
Price per Share | : | $0.25 |
Pre-Money Valuation | : | $2,500,000.00 |
*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.
Company Perks*
Time-Based:
Friends and Family Early Birds
Invest within the first 48 hours and receive an additional 20% bonus shares
Super Early Bird Bonus
Invest within the first week and receive an additional 15% bonus shares
Early Bird Bonus
Invest within the first two weeks and receive an additional 10% bonus shares
Amount-Based:
$200 - $399.75
5% lifetime investor discount
$400 - $799.75
10% lifetime discount on Quri Vodka
$800 - $1,499.75
15% lifetime discount on Quri Vodka**
Exclusive access to new product***
$1,500 - $4,999.75
Quinoa Vodka Virtual Mixology class with founder Jonathan and mixologist +15% lifetime discount on Quri Vodka** + Exclusive access to any new products***
$5,000 - $9,999.75
5% bonus Shares + Beautiful gold mixology set including long mixology spoon, jigger, and cocktail shaker + Quinoa Vodka Virtual Mixology class with founder Jonathan and mixologist+ 15% lifetime discount on Quri Vodka** + Exclusive access to new product***
$10,000 - $34,999.75
10% bonus shares + 15% lifetime discount on Quri Vodka** + Exclusive access to new product*** + Beautiful gold mixology set including long mixology spoon, jigger, and cocktail shaker +Quinoa Vodka Virtual Mixology class with founder Jonathan and mixologist
$35,000+
20% bonus shares + 15% lifetime discount** on Quri Vodka + Exclusive access to new product*** + Beautiful gold mixology set including long mixology spoon, jigger, and cocktail shaker + Quinoa Vodka Virtual Mixology class with founder Jonathan and mixologist
*All perks occur when the offering is completed.
**Discount applies only to online orders directly from Quri website, and only for personal consumption, not for distribution.
***When and if Quri Vodka launches new products and flavors of vodka, investor will have exclusive access up to one month prior to release to the general public.
The 10% StartEngine Owners' Bonus
Quri Vodka will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of common stock at $0.25/ share, you will receive 110 shares of common stock, meaning you'll own 110 shares for $25. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.
Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.
Irregular Use of Proceeds
The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments. Salary payments made to one’s self, a friend or relative.
Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$14,336.00
USD
$0.00
USD
Cash And Cash Equivalents
$14,336.00
USD
$0.00
USD
Accounts Receivable
$0.00
USD
$0.00
USD
Short Term Debt
$0.00
USD
$0.00
USD
Long Term Debt
$27,788.00
USD
$0.00
USD
Revenues And Sales
$0.00
USD
$0.00
USD
Costs Of Goods Sold
$0.00
USD
$0.00
USD
Taxes Paid
$0.00
USD
$0.00
USD
Net Income
-$13,532.00
USD
$0.00
USD
Risks
A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.
Updates
LAST DAY TO BE A PART OF OUR FAMILY!
about 2 months agoHello Quri Vodka Community!
Only 1 day left to invest in Quri on StartEngine!
This is your last chance to both DIVERSIFY your portfolio and be the ONLY one of your friends to own a part of a distillery and spirits brand.
We understand what it is like, you have a lot of options for investing your money
QURI Vodka will not only diversify your portfolio, but you will be the TRENDIEST Investor in your Social Circle
By investing in QURI Vodka our craft spirit you will be supporting the education of young women of the Andes
-
You can make a difference
For yourself
For the world at large
It is EASY to be an Owner
Click the Link
Click the Green INVEST NOW button on our campaign page
-
Check Out
Almost identical to any standard purchase online
Credit Cards are an option for payment
it is as Smooth as QURI Vodka
it only takes about 5min
Enjoy being an Owner of QURI Vodka with a Rating of 92 points!
Join us today and be part of the next big thing in vodka!
Cheers,
Jonathan Tourgee
Founder, CEO
Quri Vodka
Taste the Quinoa Taste Perú
Only 3 Days Left to Invest!
about 2 months ago |
 |
|
Hello Quri Vodka Community! 3 days left to join the revolution! Quri has been making huge strides as we approach our crowdfunding campaign goals. Join the movement today as we start a new age in vodka history. You don’t want to miss out on Quri’s exciting future! Cheers, |
QURI and 88 Spirits Team Up!!
about 2 months ago |
|
Hello Quri Vodka Community! You heard it here first! We’ve have partnered up with 88 Spirits distribution out of Los Angeles! 88 Spirits quickly recognized the wonderful product that is QURI Quinoa Peruvian Vodka. After holding the bottle and having a tasting, they quickly sent us an engagement letter. As many of you have they immediately saw the potential and rarity of QURI Vodka. Teaming up with 88 Spirits will allow QURI Vodka to better serve its customers throughout the California Region. From the family we work with that provides our Quinoa all the way to our customers in the United States, building strong relationship is what the QURI family is all about. QURI is perfectly positioned to become the leader of modern libations, and it’s not too late to join our mission. Our campaign is ending soon so invest now before it’s too late!! Cheers, |
Notice of Material Change in Offering
3 months ago[The following is an automated notice from the StartEngine team].
Hello! Recently, a change was made to the QURI Vodka Inc. offering. Here's an excerpt describing the specifics of the change:
Issuer extended the length of their campaign.
When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.
The USPTO has approved Quri Vodka as a Registered Trademark 🎉
3 months ago
Quri Community,
You heard it here first!🍸 We’ve received news from the US Patent and Trademark Office (USPTO), that Quri has been approved as a registered trademark.
The Quri team has gone to great heights to craft our vodka with care and we take the security of our Intellectual Property very seriously. This is exciting news for both the Quri team as well as the investor community, because our IP is now officially protected.🔒
Quri is perfectly positioned to become the leader of modern libations, and it’s not too late to join our mission. So INVEST NOW and become part of the FAMILY!
Cheers,
Jonathan Tourgee
Founder, CEO
Quri Vodka
Taste the quinoa 🌾 Taste Perú 🇵🇪
Notice of Funds Disbursement
3 months ago[The following is an automated notice from the StartEngine team].
Hello!
As you might know, QURI Vodka Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in QURI Vodka Inc. be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
HUGE News! Quri Accepted Into New Chip Accelerator Program
3 months ago
I'm incredibly excited to announce that Quri has been accepted into the New Chip Accelerator program!
Accelerator programs are designed to help startups like QURI to thrive! They support startups by providing countless mentors with many many years of startup experience. I will be going through 6 months of lessons and seminars to add to my experience. The lessons and seminars are geared 100% to what startups need to do to achieve success.
The biggest advantage of joining an accelerator program is the network. The accelerator New Chip will put Quri in contact with the top echelon of businesses in the world. This network will allow Quri to advance quicker than any company could on their own.
We’re thrilled for what the future holds for Quri, and we know that with your help and support we will be able to take this company to the next level.
Cheers,
Jonathan Tourgee
Founder, CEO
Quri Vodka
Origin Story Part II: Why Quinoa?
3 months agoHey Quri community, 👋
When I say Quri Vodka is made from quinoa, people always say, “You can make vodka from quinoa?”
I always respond, “Yes! You can make vodka from many different types of grains!”
To which people always ask, “Why did you choose quinoa then?”
I answer this crucial question in Part II of Quri’s Origin Story.
Stay tuned for Part III of the Quri Origin story!
Cheers,
Jonathan Tourgee
Founder, CEO
Quri Vodka
Taste the quinoa 🌾 Taste Perú 🇵🇪
Quri’s Raised $150K! 🥂
3 months ago
I’m pleased to announce, Quri has raised over $150K on StartEngine and is gaining traction.
Thank you to everyone who’s joined our investor community and supported Quri so far.
We couldn’t have done it without you!
We’re experiencing momentum but still have much ground to cover! Help us build more awareness and traction by hitting the “follow” button on our StartEngine page, sharing our campaign video with your friends and family, and following us on social media.
Again BIG thanks to YOU, and I look forward to sharing more milestones with you shortly.
Cheers,
Jonathan Tourgee
Founder, CEO
Quri Vodka
Quri Bottles are Packaged and Ready to Export to the USA! 🇺🇸 🙌
4 months agoQuri Community, 👋
I’m beaming with positive news!
After being stuck in customs for over a month, the Quri bottles have finally arrived!
My team and I quickly prepared them and they are now on their way to be exported to the US for distribution.
This is a HUGE step for Quri, as we are one step closer to getting Quri in the hands of the US market.
Looking forward to keeping you updated on the exportation progress and when they arrive in the US for distribution.
Cheers,
Jonathan Tourgee
Founder, CEO
Quri Vodka
Taste the quinoa 🌾 Taste Perú 🇵🇪
Cheers,
Jonathan Tourgee
Founder, CEO
Quri Vodka
Taste the quinoa 🌾 Taste Perú 🇵🇪
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