QURI Vodka Inc.

Quinoa Peruvian Vodka, Explore Purity

QURI Vodka Inc.

Quinoa Peruvian Vodka, Explore Purity

BERLIN, MD
Food & Beverage
Quri is a U.S.-based, award-winning, quinoa premium vodka company with the mission of bettering the lives of people in the Andes. We source our quinoa directly from local farmers in Peru, and handcraft our vodka by cooking, fermenting, and distilling in 45-gallon micro-batches. Quri is the love of people, the love of the Andes and the love of really good vodka, and we cannot wait to share it with you and the rest of the world.

$14,980

raised
44
Investors
$2.5M
Valuation
$0.25
Price per Share
$199.50
Min. Investment
Common
Shares Offered
Equity
Offering Type
$107K
Offering Max
Reg CF
Offering

$14,980

raised
44
Investors
$2.5M
Valuation
$0.25
Price per Share
$199.50
Min. Investment
Common
Shares Offered
Equity
Offering Type
$107K
Offering Max
Reg CF
Offering

Rewards

Get rewarded for investing more into QURI Vodka Inc.:

$200+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$200+
Investment
$200+ Investment
Personal thank you letter + 5% lifetime investor discount
$400+
Investment
$400+ Investment
Personal thank you letter + 10% lifetime investor discount
$800+
Investment
$800+ Investment
Personal thank you letter + 15% lifetime investor discount + Exclusive access to new products
$1,500+
Investment
$1,500+ Investment
Quinoa Vodka Mixology class with founder Jonathan and mixologist + 20% lifetime discount on Quri Vodka + Exclusive access to any new products
$5,000+
Investment
$5,000+ Investment
Above Perks+ Beautiful gold mixology set including long mixology spoon, jigger, and cocktail shaker + 5% bonus Shares + 20% lifetime discount on Quri Vodka + Exclusive access to new products
$10,000+
Investment
$10,000+ Investment
Above Perks + Beautiful gold mixology set including long mixology spoon, jigger, and cocktail shaker + 10% bonus Shares + 20% lifetime discount on Quri Vodka + Exclusive access to new products
$35,000+
Investment
$35,000+ Investment
Above perks + receive an additional 20% bonus shares

Reasons to Invest

Quri is in a class of its own—there are only two other quinoa-based vodkas in the world and every step in its process is unique to its competitors
Vodka comprises 31% of the spirit market, totaling $6.6 billion in the U.S. alone
Quri is winning awards at spirits competitions at both national and international levels

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The Problem


We believe that too many vodkas are too similar to stand out.

Many craft vodkas market heavily on their use of local grain, but locality only goes so far when it comes to standing out in a crowded market. Most vodkas in the current market are based on spirits from just four ingredients: corn, rye, wheat, or potato.

Same ingredients, same mouthfeel, same taste. 


We believe consumers spending $6.6 billion in the vodka market want to spend that money on something different. We believe that consumers want something better, and to believe in something as much as we believe in our product.

The Solution


At the most fundamental level, Quri is unique.

The spirit of QURI vodka is one of respect. Respect for the people and land that are responsible for producing the greatest quinoa in the world. And respect for the painstaking process of distilling fine premium spirits.

*This is Juancito. He and his family hand sow and harvest the quinoa that goes into every bottle of QURI vodka.

The process of crafting QURI starts with the world’s best quinoa, which we source from a Peruvian family farm located on Lake Titicaca and next to a dormant volcano. The quinoa is transported to our distillery where we initiate the process by milling, cooking, and mashing the grain.

Then, in our special 45 gallon fermenters, we utilize 5 different types of yeast in our fermentation process. These yeast strains were hand selected to develop a more robust flavor profile; as far as we know, we’re the only distillery in the world to utilize this specific fermentation technique.


Once fermentation is complete, we slow distill a total of 3 times. The first two take place in traditional copper pot configuration and contribute to the end product’s smooth finish. The third distillation takes place in a vodka column standing over 20 feet tall, which helps produce a purity up to 96%. 

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In order to proof the vodka down to 40%, we add perhaps our second most important ingredient, glacier water sourced from the Andes. The final stage in our process is to drip filter the vodka over 3 days. This is done through two components: 1) an activated carbon taken from coconuts and used to purify drinking water; 2) volcanic stone sourced from the volcano located next to the aforementioned quinoa farm.

The Market


Premium vodka has set the pace in the spirits industry for market growth

The U.S. spirits market is projected to grow [at least] 23.6% over a 5 year period (Source). It totaled $90 billion in 2019 (Source).


More specifically, the vodka market generated $6.6 billion in the U.S. alone in 2019 (Source). The fastest-growing sector was premium vodka, with 2019 growth of more than 2.9% (Source). The global vodka market is forecast to reach $54.81 billion by 2024 (Source).

Market research also shows that more consumers are seeking novel and little-known products that have a story and carry an emotional appeal. People also want to feel a sense of the raw materials and heritage of what they’re consuming.  They want to feel like they’re having an exclusive, bespoke experience, considering a 15.3% growth rate over month during 2018 - 2019 for imported spirits (Source). 

Our Traction


Quri is ready to hit the nation’s taste buds.

The distinct flavor of this premium quinoa vodka has already put it on the map with a gold medal win at the 2020 China Wine and Spirits Awards, the largest such competition in Hong Kong/China. Quri also won silver medals in USA Spirits Ratings, the 2020 New York International Spirits Competition and the 2020 Bartender Spirits Awards. 

At the New York International Spirits Competition, we also won Peruvian Distillery of the Year.

The Business Model


Quri will build its reputation and client base through digital marketing and social media.

We’ll hit the market running with digital marketing and retail sales through online channels, including our website and other online retailers. 


Because Quri is a high-quality product with a sleek bottle design at a reasonable price of $27.50 per bottle, we believe our targeted ads on social media will draw in many interested consumers. Our objective at the moment is to drive traffic to our brand website and acquire leads for future direct marketing initiatives.

Our distribution sales efforts will begin with retailers and bars/restaurants in the south Florida region. Once we’ve built our reputation and gained a foothold there, we will expand our efforts nationally through a dedicated sales team by 2022. At this time, we’ll also pursue various international online retailers. 

By 2024, our hope is to have our product on shelves in major grocery retailers and outlets. Our goal will be to sell 25,000 cases annually.

OUR LEADERSHIP


We are driven by expertise and passion.

Founder and CEO Jonathan Tourgee knows how to launch a liquor brand. He has already successfully launched two brands with national distribution in Peru: Tourgee Gin and Indie Spirit, a ready-to-drink cocktail brand. Jonathan created the Quri recipe from scratch in his own kitchen, and he’s dedicated to bringing Quri’s story to consumers across the globe.


Prior to launching Quri Vodka, Jonathan had professional experience in Chemical Engineering, with a focus in BioChemical Engineering.  He has extensive experience consulting for top fortune 500 companies designing, engineering, and managing major projects.  

Chief Financial Officer, Courtney Myers excels at brewery and distillery growth strategy. Courtney was formerly the director of operations at Small Batch Standard, a national brewery and distillery consulting firm, before moving into his current role as a successful financial consultant. During his time there, he worked with several operating breweries and distilleries in sales forecasting, budgeting, accounting, and financial advising.

What We Do


We sell more than just vodka. We sell a story.

Supporting the communities we live in and work with is important to us at Quri, and we believe this work will help us reach and resonate with socially-conscious consumers.

Quri translates to gold in the ancient Incan language, Quechua. The Incans referred to quinoa as the golden grain, due to its color and rich nutritional value. Our bottle design and packaging are inspired by these cultural influences. 

Quri is also dedicated to helping the communities of the Andes. It has pledged to donate 5% of its profits to Peruvian Hearts, a non-profit organization that helps young women in the Andes gain access to quality education.

How We Are Different


We are deeply invested in the communities connected to our product.

Quri is one of only three quinoa-based vodkas in the world. From quinoa chocolate to quinoa chips, people love this grain for its taste, health benefits and gluten-free appeal. Quri capitalizes on that devotion by offering a vodka with a distinct taste and mouthfeel. 

GIF

In addition to our unique spirit source and discernible taste and mouthfeel, we believe Quri is a socially conscious brand people will be excited to associate themselves with. We work directly with farmers in the Cajamarca and Puno regions of Peru, supplying us with high-quality grains and ensuring fair pay for the people who are so vital to our product.

Our distilling process is highly unique in comparison to other vodkas; distillation processes. We process our batches in 45-gallon fermenters, the smallest batch process you will find in a commercial distillery. Smaller batches allow for better control and the ability to ensure every drop is perfect. 

Why Invest


You can be part of our story, too.

We are offering a product that we believe is one-of-a-kind from beginning to end. Our product and origin story is tied to our deep connection with our community. Ultimately we believe our final product offers a different experience for consumers than any other vodka out there.

In an expanding market, we are a premium spirit with ancient roots. Join us in our journey to bring our product from the ancient soil of Peru to glasses worldwide.

In the Press

Bartender Spirits Awards
January 1, 2017

List of Medal Winners for 2020

China Wine and Spirits Awards
January 1, 2017

List of 2020 winners

New York International Spirits Competition
January 1, 2017

List of 2020 Winners

USA Spirits Ratings

List of 2020 Winners

Offering Summary


Company

:

Quri Vodka Inc.

Corporate Address

:

11321 NEWPORT BAY DR, BERLIN, MD 21811

Offering Minimum

:

$10,000.00

Offering Maximum

:

$106,999.75

Minimum Investment Amount

(per investor)

:

$199.50











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

40,000

Maximum Number of Shares Offered

:

427,999

Price per Share

:

$0.25

Pre-Money Valuation

:

$2,500,000.00











*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Company Perks*

Time-Based:

Friends and Family Early Birds

Invest within the first 48 hours and receive additional 20% bonus shares

Super Early Bird Bonus

Invest within the first week and receive additional 15% bonus shares

Early Bird Bonus

Invest within the first two weeks and receive an additional 10% bonus shares

Amount-Based:

$200+

All-investor perk:

Personal thank you letter + 5% lifetime investor discount

$400+

1st Perk 

Above Perks

10% lifetime discount on Quri Vodka

$800+

2nd Perk 

Above Perks, 

15% lifetime discount on Quri Vodka

Exclusive access to new product 

$1,500+

3rd Perk 

Quinoa Vodka Mixology class with founder Jonathan and mixologist

20% lifetime discount on Quri Vodka 

Exclusive access to any new products  

$5,000+

4th Perk 

Above Perks Plus, beautiful gold mixology set including long mixology spoon, jigger, and cocktail shaker

Above Perks and 5% bonus Shares

20% lifetime discount on Quri Vodka 

Exclusive access to new product 

$10,000+

5th Perk 

Above Perks and 10% bonus shares

20% lifetime discount on Quri Vodka 

Exclusive access to new product 

$35,000+

6th Perk

Above Perks and 20% bonus shares

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Quri Vodka will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of common stock at $0.25/ share, you will receive 110 shares of common stock, meaning you'll own 110 shares for $25. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments. Salary payments made to one’s self, a friend or relative.

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Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
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Cash And Cash Equivalents
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Accounts Receivable
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Short Term Debt
$0.00 USD
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Long Term Debt
$0.00 USD
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Revenues And Sales
$0.00 USD
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Costs Of Goods Sold
$0.00 USD
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Taxes Paid
$0.00 USD
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Net Income
$0.00 USD
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Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Notice of Material Change in Offering

12 days ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the QURI Vodka Inc. offering. Here's an excerpt describing the specifics of the change:


Quri Vodka inc. has changed their valuation, the price per share, existing perks, and added a new perk.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Why Invest in Quri Vodka?

28 days ago


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