The poundWISHES offering is now closed and is no longer accepting investments.

poundWISHES

Registry and Fundraising for Animals

Small OPO
Seal Beach, CA
Consumer Internet
Accepting International Investment
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Invest in poundWISHES

This is Our Story

poundWISHES was the dream of McKenzi, a 4-year-old girl who had cancer and was granted a wish from the Make-a-Wish Foundation. But more than anything, McKenzi loved animals, and upon visiting a local shelter, wondered how animals who suffered might also receive a wish come true. Eight years later, she and her dad started poundWISHES.

Make a Sad Story Happy

poundWISHES believes that together we can make sad stories happy. One way to achieve this goal is by providing the comfort and care necessary in the form of products -- high quality food, vital medication, supplements & vitamins, a comfortable bed, a cozy blanket, etc. These are all items that pets should receive, but often fall to the wayside because of cost and resources. 

The Executive Summary


poundWISHES is a b2b platform that enables and educates animal-focused organizations to create registry and fundraising campaigns, while allowing consumers & donors to purchase and give in a modern, transparent way.  We are "democratizing" the way people give over $6B+ annually to the animal welfare channel.  


As a mission-driven, for profit business, we believe that animals often “rescue” us. And it is our obligation to support, even fight, for those who do not have a voice. 


We believe the best way for us to make an impact is by providing the “business” tools, namely curated products, fundraising services, marketing, and a valuable community to animal focused non-profits so that they can fulfill their potential... and continue to do good.



Make a Difference Today

Here's what our registry feature looks like! We now have over 300+ live registries for animals from rescues across the country. In order to scale and help every animal who enters a rescue, we need your support.



 

Join Our Journey

We are the ZOLA for animals.


Since late November, we've grown our registry feature (an e-commerce engine similar to a baby or wedding registry) and have allowed rescues to create wishlists. We've now created over 300+ registries, and that number is on a strong growth trajectory week over week. 


We see the value in our wishlist registry platform for a few reasons: 


  • Underfunded rescues simply do not have the resources to provide 100% of what an animal needs. But one might argue that rescue animals are the ones who need quality items and healthy food the most -- to aid in their recovery. By supporting through a wishlist purchase, the donor is able to fill a real need either by donating funds or purchasing products-making the transaction transparent and impactful at the pet specific level.
  • Purchasing products like a cozy blanket or healthy food allows donors to support rescue animals in a transparent, easy, and fun way... while also providing comfort and love to the animal while they await adoption.
  • Providing products like a 3-month supply of dog food and a 6-month supply of vitamins, for example, ensures that the animal will have a running start on a healthy, happy life.
  • Owner surrender is a big problem in animal welfare. Often well-intentioned people adopt a dog only to find out that they can't afford the training or upkeep required for their dog. By allowing users to purchase items like training, medicine, and special food for an animal, the likelihood decreases that an animal will get adopted and then surrendered back to the shelter by her new adopter. By paying it forward, we can build a community that allows more animals to be saved, collectively.

We are a for-good, for-profit company. And with our expansion into wishlist registries, we believe that the more successful we are, the more good we can do; that is, the more revenue we garner, the more animals we can save.

But in order to grow and scale, we need further capital. As a mission-driven startup who has successfully secured over $1M+ in past funding and strives to be engaged with its own community, we are now opening the investment pool to allow you -- someone who loves animals -- to support us and own equity. We want you to be involved in the success of our company and to help us save even more animals than ever before.


Proceeds of all that we raise here on StartEngine will go towards:

  • Growth marketing and building a robust CDP -- really understanding our user-base and, through targeted advertising, finding more animal lovers who want to support animals
  • Development and optimization of U/X -- improving our user experience for campaign creators and donors, alike, so that the experience is easy, smooth, and delightful
  • Sales and marketing team growth -- helping us add new team members to spread the word about poundWISHES, as well as supporting the rescues who are already on board

If you've ever given thought to investing in a company, consider investing in poundWISHES. Together, we can save animals through innovation, creativity, and community.



The Offering

Investment
$2 per share│When you invest you are betting the company’s future value will exceed $9.2M


Perks


  • $500+ — 250 shares and a poundWISHES swag bag/tote
  • $1000+ — 500 shares and a poundWISHES "I Believe in Kindness" t-shirt (+ previous perks)
  • $2500+ — 1250 shares (+ previous perks x 2)
  • $5000+ — 2,500 shares, 4 (four) passes to our Giving Tuesday event in Los Angeles, November 2018 (+ previous perks)
  • $10,000+ —5,000 shares, an invite to our exclusive poundWISHES Honors Club reception events, your name listed on the poundWISHES site as a high honors-level supporter (+ previous perks)
  • $25,000+ — 12,500 shares and your name listed on the poundWISHES site as a bronze-level supporter (+ previous perks)
  • $50,000+ — 25,000 shares and your name listed on the poundWISHES site as a silver-level supporter (+ previous perks)
  • $100,000+ — 50,000 shares and your name listed on the poundWISHES site as a gold-level supporter (+ previous perks)


*All perks occur after the offering is completed.

Milestones

Abbreviated List of Accomplishments to Date

  • Donor List of over 150,000+; active donor community of over 15,000+; 1,000+ rescues and shelters on-board
  • Expanded crowdfunding platform to include all animal welfare non-profits, increasing capacity from $1.8M to almost $7M within nine (9) months
  • Raised over $2M for animal welfare non-profits in the last 24 mos.
  • Built/launched registry MVP late Nov/17; week over week growth of 60%+
  • Only online company able to land a direct distribution deal with Top 3 pet products distributor for product fulfillment
  • Increased average mixed margin by 80%+
  • Managed growth marketing efforts to increase return on ad spend by 1,500%
  • Grew social media presence 500% in followers and engagement in nine (9) months
  • Rebranded through design-thinking

We Enable Rescues to Create Wishlists and Fundraising Campaigns

Current Active Wishlist (Example)

Current Active Fundraising Campaign (Example)





"Until one has loved an animal, a part of one's soul remains unawakened."


Anatole France

Success Story Spotlight: Wally

With your support to scale poundWISHES, we can help so many more rescue animals just like Wally. On any given day, we have about 1,000 active campaigns on our site and over 300 registries. We'd like to continue to grow these numbers, and with that growth, how many animals could we help save then?

Our Eco-System and Competitive Advantages

We live in the cross-section of pet product retailers (e.g. Petco, PetSmart, Chewy.com), crowdfunding (e.g. GoFundMe, YouCaring), and animal welfare giving (e.g. ASPCA, HSUS).


First, our competitive advantage over pet retailers is our ability to garner better margins. Because of the nature of our brand, story, and registry service, along with our efficiency, we believe we can garner much better margins than other retailers. As a for-good, for-profit, we try to operate as leanly as possible. And the more successful we are, the more good we can do. Our challenge is that we lack the marketing dollars to help us grow at the rate we’d like. Despite this challenge, we have seen impressive growth in the last few months.


Second, in a short conversation with our users, you will find that they prefer our service over other crowdfunding sites. We are specific to animal welfare and have an in-house team that helps them optimize campaigns, making them better marketers and fundraisers. Also, our expertise in the space and acquired community allows poundWISHES to market on behalf of our clients – marketing dollars that they cannot access from other crowdfunding sites.


Third, when it comes to animal welfare nonprofits, there is a clear distinction. HSUS gives less than 0.5% to local rescues and shelters, which is a large reason for our existence. They are heavy and bureaucratic, disabling them from being able to run efficiently to better serve the 15,000 rescues that exist in the US.


Across all of these areas, we believe most of our competitors cannot move fast enough to disrupt the space themselves.  The ones who aren’t in the registry space, are trying to modernize through acquisition, but they do not have an aggregated rescue/shelter client base, which we’ve worked extremely hard to build.


To date, we believe there is no company that has combined both crowdfunding and registries within the animal space. Raising the appropriate capital would give us first mover’s advantage.


Market Opportunity - High Growth, High Impact

Market Analysis

As poundWISHES aims to democratize animal welfare giving and pet product purchases, we see a huge opportunity to make an impact.


The pet products industry is estimated to be $69B+, animal welfare giving is $6B, and crowdfunding for social causes is $5.5B. As we live in the intersection of all three, we believe we can make a real difference as a for-good company.

Our Demographics

A deep dive into our user base reveals that our community is supported by people who are:

  • Highly empathetic and passionate
  • Largely between the ages of 18-65, with the majority of users being 35-55
  • More educated than the average
  • 77% women / 23% men
  • Highly caring of social issues and looking to make an impact
  • Decision makers of the household
  • Own or have owned an animal

Our Mission and Team

Our mission at poundWISHES is to save as many animals as possible through innovation, creativity, and community.

"Every person who works at poundWISHES comes to work every day to do good -- to make a real difference in animal welfare. We are certainly a diverse group of people, but our unifying thread is that we all love animals and want to make sad stories happy," says COO Natalise Kalea. 


"To that end, we're excited to be able to allow our donors to be equity owners in the company and to join us in being a part of the solution -- to save even more animals than ever before."



In the Press

PoundWISHES Offers Rescues a New Tool for Fundraising
March 6, 2016

Animal rescues have their own fundraising website, thanks to PoundWishes. This site makes donations super simple – from a single pet to an entire shelter!

Young Leukemia Survivor Mckenzi Taylor Grants Wishes, Gives Shelter Dogs New Leash on Life
December 5, 2017

“When I was five, I had this dream to save every dog that needs help. And this dream is coming true,” Mckenzi said. “With poundWISHES, we’ve been able to raise over $2 million and save over 3,000 animals in the past two years. I hope to save them all, one animal at a time.”

From Houston to Los Angeles: MLB Star and NFL Rep Team Up for Animals
December 8, 2017

Coming off a World Series win, Houston Astros pitcher Lance McCullers Jr. continues to put his resources where his heart is: saving animals. The Lance McCullers Jr. Foundation is coming together with poundWISHES, a modern crowdfunding and product registry platform devoted to almost 900 animal welfar

Save an Animal's Life... Then Give it a Warm, Comfy Bed
November 9, 2017

poundWISHES is best known for saving animals' lives, including Hope & Faith, Maxwell, and Merrick. After helping to save those lives, what's next? poundWISHES knows that these animals, with new leases on life, need the highest-quality toys, beds, and food to live long and prosper.

Offering Summary

Maximum of 53,500* Shares offered ($107,000)

*Maximum subject to adjustment for bonus shares. See 10% Bonus below

Minimum of 5,000 Shares offered ($10,000)


Company
PoundWishes Inc.
 

Corporate Address
909 Electric Avenue #209 Seal Beach, CA 90740
 

Description of Business
poundWISHES is a b2b platform that enables and
educates animal-focused organizations to create registry and fundraising
campaigns, while allowing consumers & donors to purchase and give in a
modern, transparent way. We are the ZOLA for animals.
 

Type of Security Offered
Common Stock Offering
 
Purchase Price of Security Offered
$2.00 per share
 

Minimum Investment Amount (per investor) 
$500.00












The 10% Bonus for StartEngine Shareholders

PoundWishes Inc. will offer 10% additional bonus shares for all investments that are committed by StartEngine Crowdfunding Inc. shareholders (with ≥ $1,000 invested in the StartEngine Reg A+ campaign) within 24 hours of this offering going live.

StartEngine shareholders who have invested $1,000+ in the StartEngine Reg A+ campaign will receive a 10% bonus on this offering within a 24-hour window of their campaign launch date.  This means you will receive a bonus for any shares you purchase.  For example, if you buy 50 shares of Common Stock at $2 / share, you will receive 5 Common Stock bonus shares, meaning you'll own 55 shares for $100.   Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid for one year from the time StartEngine Crowdfunding Inc. investors receive their countersigned StartEngine Crowdfunding Inc. subscription agreement.

Irregular Use of Proceeds

The Company will not incur any irregular use of proceeds.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$513,509.00 USD
$371,600.00 USD
Cash And Cash Equivalents
$74,132.00 USD
$23,444.00 USD
Accounts Receivable
$296.00 USD
$0.00 USD
Short Term Debt
$466,061.00 USD
$238,253.00 USD
Long Term Debt
$0.00 USD
$0.00 USD
Revenues And Sales
$964,160.00 USD
$463,307.00 USD
Costs Of Goods Sold
$837,310.00 USD
$407,613.00 USD
Taxes Paid
$916.00 USD
$0.00 USD
Net Income
-$435,898.31 USD
-$389,902.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Notice of Funds Disbursement

6 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, poundWISHES has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in poundWISHES be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Amending our Securities Offering

6 months ago

Hello! Recently, a change was made to the poundWISHES offering. Here's an excerpt describing the specifics of that change:


PoundWishes has extended the closing date of their campaign to August 10th, 2018.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Notice of Funds Disbursement

7 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, poundWISHES has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in poundWISHES be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Notice of Funds Disbursement

8 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, poundWISHES has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in poundWISHES be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Thank You -- Now, Let's Spread the Word!

9 months ago

To Our Early OPO Investors,

Welcome to the poundWISHES Investor Community -- we want to take this opportunity to say thank you for your support of animals and belief in poundWISHES. With your help, we reached the minimum threshold of $10k in just a few days! We appreciate your investment in us, as a company, and we promise to work hard to fulfill our mission of being a for-good company with high returns and high impact.

As we move forward in our OPO, we'd like to ask you to spread the word about this opportunity to your friends and family who might also love animals and want to invest in a company that's doing good in the space. Attached is an informational poundWISHES PDF for you to download, which you can freely share with those whom you think might be interested in investing.

If you have any questions, feel free to contact us at info@poundwishes.com.

Thank you again for your support -- as owners in our company, we'd love to hear from you with any feedback you might have for us moving forward.

Kind Regards,

Natalise Kalea
COO, poundWISHES

 

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