The Potion Adaptogenic Brews offering is now closed and is no longer accepting investments.

Potion Adaptogenic Brews

Organic Superfood Beverages

Potion Adaptogenic Brews

Organic Superfood Beverages

Austin, TX
Food & Beverage
Our adaptogenic superfood beverages, full of mushrooms and other 100% organic ingredients, come in a unique blend of delicious fruit and botanical flavors, served in an eco-friendly glass bottle. Created to quench the thirst of the fast-growing megatrend of health-conscious consumers, our beverages answer the call for wellness seekers. Clean and healthy, they deliver adaptogens, vitamins and minerals–and taste great, too. On sale now in 4 top end grocery store chains throughout the country.

$0.00

raised
0
Investors
$5M
Valuation
$1.00
Price per Share
$200.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
0
Days Left

$0.00

raised
0
Investors
$5M
Valuation
$1.00
Price per Share
$200.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
0
Days Left
This offering ended on July 18, 2022 and is no longer accepting investments.

Reasons to Invest


  • We believe investors can participate in and ride the “better for you” ”MEGATREND” wave with a unique product, capitalizing on classically enjoyed flavors in a market segment poised for massive growth. As of May 1, 2022 Potion Adaptogenic Brews’ complete product line is on the shelf and selling in 116 top end grocery store locations nationwide. 
  • The US organic food and beverage market is projected to grow from $52.3 Billion in 2020 to $95.1 Billion in 2027 (source).
  • Our team, capitalizing on years of CPG experience, is executing a strategy to roll out a detailed, thoughtful, aggressive marketing plan to sell into thousands of points of sale through every channel available, including, but not limited to: Grocery, Food Service (Bars, Restaurants, Hotels, Hospitals, Rehab centers, Airport retail and lounges, University systems, etc.), Events (Concerts, Fairs, Festivals, etc.), Misc. (C-stores, Truck stops, etc.).




OverView



Meet Potion Adaptogenic Brews: Your new adaptogenic ready-to-drink beverage


Adaptogens help your body handle stress - and as Dr. Brenda Powell at Cleveland Clinic’s Wellness Institute says, “They’re meant to bring us back to the middle.” ( source)



We strive to provide you with the opportunity to enjoy the benefits of organic adaptogens. We achieve this by blending superfoods and extracts into our delicious Potion Adaptogenic Brews - all in a ready-to-drink form.


With the new, rapidly emerging generation of health-conscious consumers demanding “better-for-you” options in every aspect of our lives, Potion Adaptogenic Brews answers the call with our adaptogen-based, organic, delicious, ready-to-drink beverages, based on classically enjoyed flavors.  Find them currently at 116 retail grocery locations at a price point competitive with the ready-to-drink market.  Look for three additional flavors coming soon.


THE PROBLEM


COVID has brought new awareness to wellness


The “better-for-you” megatrend has been slowly building for years in the western world, but the recent situation with COVID has further highlighted the demand and desire for immune supporting innovation in all aspects of life. 


What we put in and on our bodies matters.  


Widely studied, adaptogens have been hugely popular for centuries as an industry in the eastern world, and they have a long history as a superfood ( source). As the United States’ consumer market manifests this trend, the consumer will increasingly demand organic, clean, eco-friendly made products that are “better-for-you” and taste great.  Potion Adaptogenic Brews boldly answers this demand.

THE SOLUTION


POTION ADAPTOGENIC BREWS:


  • USDA Certified ORGANIC.
  • Well known superfoods and adaptogens.
  • Classically loved flavors (THREE ADDITIONAL NEW BEVERAGES ON THE WAY….FOR A TOTAL OF SIX OPTIONS).
  • Low glycemic plant-based sweeteners appeal to everyone including people watching cane sugar, managing blood sugar, interested in Keto, and watching calories.
  • ZERO PLASTIC.

The use of adaptogens–especially mushrooms–is being seen in many segments of the market and is trending.  In their article “How Will America Eat in 2022” the New York Times calls mushroom the “Ingredient of the Year” and hibiscus, one of our flavors,  the “Flavor of the Year” (source). The consumer is DEMANDING “better-for-you” products in all aspects of life. This is a megatrend creating long term dynamic growth in the United States (source). 



They are also…



We have a business model similar to other major kombucha brands, but our functional beverage is unique for its use of adaptogens.


We stand out from the crowd. No wonder we have landed so many major sales and distribution partnerships already.


THE market


“Better for you” products are growing exponentially


The US organic food and beverage market is projected to grow from $52.3 Billion in 2020 to $95.1 Billion in 2027 (source).


Adaptogens are on-trend and considered by many to be the food segment of 2022, but these ingredients have a rich history throughout the world which says to us that this is not a short-term trend - but the beginning of long-term growth in the US (source).



We believe Potion Adaptogenic Brews will become the go-to brand for consumers looking for “better-for-you”  and adaptogenic options (source). 


our traction



Beginning with product launch the last week of December 2021 we have achieved the following:

  • National account set-up with distribution partners  UNFI & KeHE.
  • National sales launch in California (Bristol Farms 14 stores), Texas (Central Market 10 stores), Northeast (Giant 70 stores in PA. MD. WV. VA), Northeast (Mom’s Organic Market  22 stores in PA. NY. NJ. MD. VA. & Washington DC).
  • Presentations made and product under review for fall 2022 placement at over 1,000 top-line grocery outlets.
  • Presentations made and product under review for fall 2022 placement at numerous points of sale in the Food Service channel (University systems, Healthcare, etc.) throughout California.
  • Three (3) new iconic flavors under development for 2023 placement.


why invest


 THE OPPORTUNITY:


  • Great tasting “better-for-you” 100% organic certified product.
  • Environmentally friendly product in all aspects of production and packaging.
  • Exciting investment vehicle for high growth trends in organic food,  beverage and adaptogens.
  • National distribution in place.
  • Great momentum in product acceptance.
  • Three (3) additional new beverages on the way for 2023 release.
  • In place infrastructure and marketing plan built to drive revenue to maximize shareholder value.
  • Appealing opportunity for socially conscious investors and/or foodies.
  • Experienced, professional, lean staff that lives the “better-for-you” lifestyle.





Offering Summary


Company

:

Potion Adaptogenic Brews, Inc.

Corporate Address

:

3112 Windsor Rd, Suite 387, Austin, TX 78703

Offering Minimum

:

$10,000.00

Offering Maximum

:

$1,070,000.00

Minimum Investment Amount

(per investor)

:

$200.00











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

10,000

Maximum Number of Shares Offered

:

1,070,000

Price per Share

:

$1.00

Pre-Money Valuation

:

$5,000,000.00











Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.


*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.


Company Perks*

Time-Based:

Friends and Family Early Birds

Invest within the first 72 hours and receive 20% bonus shares.

Super Early Bird Bonus

Invest within the first week and receive 15% bonus shares.

Early Bird Bonus

Invest within the first two weeks and receive 10% bonus shares.

 

Amount-Based:

$500+

Bronze

Invest $500 and receive 5% bonus shares

 $1,000+

Silver

Invest $1,000 and receive 10% bonus shares

$2,500+

Gold

Invest $2,500 and receive 15% bonus shares.

$5,000+

Diamond

Invest $5,000 and receive 20% bonus shares.

$10,000+

Platinum 

Invest $10,000 and receive 20% bonus shares + become a member of our Investor Club, which includes a bi-annual investors club update call with the CEO.

$25,000+

Double Platinum

Invest $25,000 and receive 25% bonus shares, membership of Potion Adaptogenic Investor Club, and an invitation to our exclusive Investors Only Annual Event, where you’ll have the opportunity to meet with the team and get exclusive early access to new flavors.

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Potion Adaptogenic Brews will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $1.00 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $100. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.

The Company will not incur any irregular use of proceeds.


Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$61,551.00 USD
$0.00 USD
Cash And Cash Equivalents
$7,742.00 USD
$0.00 USD
Accounts Receivable
$5,069.00 USD
$0.00 USD
Short Term Debt
$75,338.00 USD
$0.00 USD
Long Term Debt
$0.00 USD
$0.00 USD
Revenues And Sales
$5,109.00 USD
$0.00 USD
Costs Of Goods Sold
$2,239.00 USD
$0.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$13,872.00 USD
$0.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Termination of raise

28 days ago

Dear Investors,

 

As you know, we recently offered family, friends, and investors the opportunity to invest in Potion Adaptogenic Brews, Inc. and support our plans for future growth thorough a Crowdfunding campaign.

Recently, we were presented with alternatives which we believe are a better path for Potion Adaptogenic Brews, Inc.  Therefore, we have closed the campaign and will not be taking any funds raised through StartEngine.  Please note that your investment will be reimbursed in full within the next few weeks.  There is no action needed on your part.

For further information please see www.potionbrews.com.

 

Potion Adaptogenic Brews Foodservice Launch

about 2 months ago

We are excited to announce you can now find Potion Adaptogenic Brews at Cedars-Sinais’ Huntington Health. Located at the on site Starbucks.

Cedars-Sinai offers world class healthcare to Southern Californians at all of their locations including their premier Huntington Health site.

Along with our launches at grocery retailers, and upcoming university and hotel launches, Potion Adaptogenic Brews continues to establish partnerships with highly regarded companies to bring our unique delicious beverages to the people.

Please join our raise and become a partner at Potion Adaptogenic Brews.


Potion Adaptogenic Brews in Forbes

about 2 months ago

Potion Adaptogenic Brews has a pattern of partnering with industry leaders. Forbes the iconic business magazine just featured Potion in an article regarding Father’s Day. 


Please join us by becoming a shareholder as we bring our movement and Potion Adaptogenic Brews to the best grocery and foodservice locations in the country.

Please see the article below.


https://www.forbes.com/sites/ramseyqubein/2022/06/04/fathers-day-gift-guide-the-best-travel-products-for-frequent-flying-dads/?sh=9e2f5ee332c1



Show More Updates End of Updates

Comments ({{profileCtrl.startup.comments_count}} total)

{{profileCtrl.newComment.body.length}}/2500
Please sign in to post a comment.
Please use Updates for communications.
{{ profileCtrl.commentsLoading ? 'Loading...' : 'Show More Comments' }}