The Plum offering is now closed and is no longer accepting investments.

Plum

Smart Wi-Fi Lighting Dimmer

Regulation Crowdfunding
Austin, TX
Technology
Accepting International Investment
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The Plum Lightpad™.  The Best Smart Dimmer.

Plum's roots are in the professionally installed lighting industry that serves estate homes across the US.  We've been designing and installing lighting control for 20 years.  Along the way, we learned how people want to interact with their connected lights.  We took all our learning and poured it into Plum.


User Experience is Everything

Our goal was to create the most advanced lighting control product available and make it easy to install and program so that more of us could experience the joy of automated lighting control.

  

We designed the Plum Lightpad to deliver more features and benefits than traditional, professionally installed lighting systems at a fraction of the price.  While you can find other products to turn lights on or off from your smart phone, these products are not "smart", only "connected". 

The Plum Lightpad is a microprocessor based light dimmer or switch, with added sensors, WiFi, Bluetooth and a multi-touch user interface and much much more.  Our dimmer can beat your dimmer up.

Once you experience the benefits of great lighting control you won't want to live without it.  And once you see what the Plum Lightpad is capable of you won't accept anything less.  We started Plum because the time has come to expect smart lighting in our homes. We created the Lightpad to deliver a great experience...and user experience is everything at Plum, just ask Frank.


                 

Join Plum as we spread the joy of lighting control.

Our customers have had a profound effect on me personally and on all of us at Plum.  Plum's fanatical backers and customers have helped shape the direction of our company in a remarkable way.  Our crowdfunding journey has created a culture at Plum that revolves around and builds on our user's enthusiasm. We are passionate about lighting control, obviously. But it is the opportunity to introduce great lighting control to someone who has never experienced it or hear a customer say "this is my new favorite thing" that truly drives us. Success will not be measured by how many Lightpads we sell, but by how many lives we touch, how many moments we help, and how many smiles we evoke.  Plum is all about the User Experience because of the user. 


New SEC rules now allow us to invite our customers, our supporters, and our friends to own a part while playing a part in Plum's growth.  We hope you'll join us as we realize our mission to bring Plum lighting control to millions of homes.


Utz Baldwin - CEO and co-founder

Plum is selling equity in the form of common stock.

$1.19 per share| $357 Minimum Investment | $24.65M pre-money valuation

Perks* | Free Plum Lightpads based on investment size and timing.

See Perks section below for details.

Perks

We want our investors to have access to the amazing technology found in the Plum Lightpad.  If you invest at the levels below, we'll give you FREE PLUM LIGHTPADS!  And, if you're one of the first 250 investors, we'll sweeten the deal even further.  So, invest now and we'll send you your coupon for FREE LIGHTPADS!

*All perks occur after the offering is completed.

A Billion Unit Market Opportunity

Lighting is one of the most used devices in every house.  The connected home market is now the fastest growing electronics market.  It's projected by analysts to grow up to 800% in the next few years.  And lighting control is expected to be one of the fastest growing sub segments within this growing market.  


Today, roughly 6% of homeowners have lighting control.  But around half of homeowners think it's important.  We see huge growth potential in connected home lighting control and believe Plum is positioned to take the lead in the premium segment of this market. 

 

Our Target Market

Lighting control is a already over a $1B market but primarily serves homes with values of $2M and up.  These are typically estate homes owned by the ultra wealthy.  Costs for systems in these homes typically exceeds $50K and often reaches six figures.  It's expensive because the products are proprietary and require professional installation and programming.


With the Plum Lightpad, whole home lighting control now costs a fraction of the price of professionally installed systems.  And the programming is easy enough for anyone to execute.

 

We target the over 27 million homes in the US that are valued over $300K*.  These home represent over one billion potential light switches at a total market value of $100B.  These homeowners are largely college educated and have the disposable income to afford whole home lighting control systems.


Our beachhead market which we will penetrate first are the over 3.5 million homes with values over $750K*.  These homeowners are eager to install lighting control as a luxury amenity.  Plum Lightpads fit perfectly into this segment

*Based on 2015 US Census Housing Data

 

The Nest of Lighting

 

We created Plum to be the premium product in its category - much like Nest has done with the thermostat.  We have premium build quality,  premium features and cater to homeowners who appreciate quality, luxury, and a fantastic user experience.  We tailored the product to exceed customer expectations from their first touch of the retail box through to their daily use of Lightpads throughout their home.  


We think it makes sense to compare the opportunity that Nest had with the opportunity in front of Plum for premium lighting control.  While both Nest and Plum serve similar markets (affluent households), the opportunity for lighting control is vastly larger than the market for thermostats.  The average Nest home has 1.2 thermostats while the target Plum home has 20 or more light switches that would benefit from lighting control.  Most lighting control customers want to control the public areas (kitchen, family room, outdoors) and the master suite.  Some will advance their control to kids rooms etc.  Because of this, the total market size for Plum in the US is over 1 billion units.  


In addition, lighting control has greater utility than does thermostat control.  58% of users currently desire lighting control while only 36% of users desire thermostats.  Not only is lighting control more desired, but it's currently dramatically underserved with only 6% of homes having any kind of lighting control.

 

Market Drivers:  Why Homeowners Want Lighting Control

Lighting control has been around for over two decades and the customer benefits are well understood.  Homeowners install lighting control for four primary reasons - Luxury, Convenience, Security and Savings.  The Lightpad speaks to needs in each of these categories.

Finally, A Light Dimmer Designed For Your Luxury Home

It's not only the most advanced light dimmer ever created, the Plum lightpad is also beautiful and will enhance any room. The build quality of the Lightpad is evident from the first time you see it. The distinctive glow ring gently illuminates as you approach it and you can easily alter the glow color to suit your mood or to suit the room.

Control Your Lights From Anywhere

Set scenes of light to match your mood or activity like cooking, entertaining or getting ready in the morning.

Control lights from your smartphone from anywhere in the world. Control using voice using Amazon Alexa or the Google Assistant. Control from the Lightpad using multi-touch.

Safety and Security

Never come home to a dark house again.

Have your lights come on as you arrive at home or use a schedule to alter lights to make it look like you're home even when you're away.

Set timers so your lights are on when you need them and off when you don't.

Built In Energy Meter

Each Plum Lightpad has a built-in energy meter. Find out how much power each light is using so you can find ways to reduce your lighting bill by changing bulbs, reducing light intensity or turning the light off when you don't need it.

 

Best-In-Class Features

Whole home lighting control

Plum Lightpads are designed as a whole-home lighting solution. Each Lightpad communicates with all the other Lightpads in your house. The most common areas to control are the public areas, the outdoors and the master suite. Use 10, 20, 50 or more. Plum Lightpads are microprocessor based and upgradeable. Firmware updates with enhanced features occur regularly.


Create scenes of light

Entertaining, working, relaxing, reading - each activity benefits from the right lighting. Lighting creates mood and atmosphere. Easily create scenes for all of your activities and then change scenes with one button on your app, or tell Alexa to turn the scene on for you.


Multi-touch control surface

The surface of the Plum Lightpad is a multi-touch interface - much like your smartphone. With one finger, you control a single light. Two fingers controls groups of lights. And with three fingers you can control all the lights in the house. You can control a single light, multiple lights or all the lights from any Lightpad.



Schedule your lights

Create a sunrise alarm clock so that your bedroom lights come on slowly around the time your alarm goes off each morning. Or set the hallway, bathroom, stairs and kitchen to come on just before breakfast. Outdoor lights can come on at off and dusk and dawn.


 

 

 

Serious Technology and Quality

 

As beautiful as it is smart.

Match the glow ring to your wall decor for that extra touch of style.

A nightlight when you need it.

In the kid's room, in your bathroom, wherever you might need just a little more light at night. Plum Lightpads can gently illuminate your path at night.

Handles 3-way lights and multi-gang switches.

Plum lightpads easily sit beside other lightpads or regular wall switches. They offer full support for 3-way lights where you have two or more switches that control the same lights.

 

What We've Done So Far

 

We've Sold 10,000 Plum Lightpads

We started shipping the Plum Lightpad in 2016.  Over the last year, we sold over ten thousand Plum Lightpads without spending any money on advertising.  Our goal during the first year was to test our key features, make improvements and refine our product through firmware updates.  


We've Released Improved Software

When we started shipping we had an iOS app.  Over the last six months, we've developed an Android alpha app, finished Alexa integration, Google Assistant integration, IFTTT integration and are working on other integrations at this time.

We've Created Loyal, Happy Customers

Happy customers are our main motivator.  We highly value the positive reviews that we've received.  More importantly, each negative review gets personal attention from the executive staff at Plum.  Our relentless pursuit of customer loyalty drives us to go above and beyond in making sure that each concern of each customer is taken seriously and addressed quickly.  

We've De-Risked the Hardware

We've debugged and de-risked the Lightpad hardware and have now moved it to a high-volume manufacturing assembly plant which has reduced our costs and moved us to a model gross margin.  The Lightpad has sufficient hardware and memory resources that will allow for dramatic software improvement over the next 12-18 months.

 

Fanatical Customers

Offering Summary

Minimum 8,403 shares of common stock (approximately $10,000)*

Maximum 899,159 shares of common stock (approximately $1,070,000)*


Company
Ube, Inc. is a C Corporation incorporated in the State of Delaware on September 13, 2013 following our conversion from a limited liability company organized in the State of Texas on July 16, 2012.


Corporate Address
9800 North Lamar Blvd, Ste 310, Austin, TX 78753
 

Description of Business
Plum manufactures and markets the Plum Lightpad - the most advanced WiFi connected lighting control dimmer available.
 

Type of Security Offered
Common Stock with voting rights assigned to the Board
 
Purchase Price of Security Offered
$1.19 per share


Minimum Investment Amount (per investor) 
$357












*   The minimum and maximum amounts have been rounded.  The company does not sell fractional shares;  at a share price of $1.19 a share the minimum amount is $9,999.57 and the maximum amount is $1,069,999.21


Perks*
For the first 250 investors who invest this offering:

$1,000 Investment – get one free Plum Lightpad (9.9% of investment)
$2,300 Investment – get two free Plum Lightpads (8.6% of investment)
$3,500 Investment – get three free Plum Lightpads (8.2% of investment)
$9,900 Investment – get ten free Plum Lightpads (9.6% of investment)

 
For any investor after the first 250 investors who invest this offering:
 
 
 
 


$1600 Investment – get one free Plum Lightpad (6.2% of investment)
$2900 Investment – get two free Plum Lightpads (6.8% of investment)
$3,900 Investment – get three free Plum Lightpads (7.4% of investment)
$9,900 Investment – get seven free Plum Lightpads (7% of investment)

*All perks occur after the offering is completed

Irregular Use of Proceeds

We may use a portion of the proceeds to pay aged accounts payables.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$505,216.00 USD
$647,022.00 USD
Cash And Cash Equivalents
$123,781.00 USD
$321,191.00 USD
Accounts Receivable
$27,564.00 USD
$1,085.00 USD
Short Term Debt
$2,714,018.00 USD
$1,307,752.00 USD
Long Term Debt
$51,433.00 USD
$0.00 USD
Revenues And Sales
$695,820.00 USD
$54,475.00 USD
Costs Of Goods Sold
$862,898.00 USD
$97,570.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$1,978,635.00 USD
-$4,308,233.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

Amending our Securities Offering

over 1 year ago

Hello! Recently, a change was made to the Plum offering. Here's an excerpt describing the specifics of that change:


Plum is extending their offering.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Notice of Funds Disbursement

over 1 year ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Plum has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Plum be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Amazon buys Ring for over $1B

over 1 year ago

In a move that shows the potential for the smart-home IoT market, Amazon has agreed to purchase Ring - the smart door bell company - for a price reported to be in excess of $1B.


https://www.usnews.com/news/technology/articles/2018-02-27/amazon-set-to-buy-ring-in-a-deal-valued-at-over-1-billion-source

Amending our Securities Offering

over 1 year ago

Hello! Recently, a change was made to the Plum offering. Here's an excerpt describing the specifics of that change:


Plum is extending the end date of their offering to April 2, 2018.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Notice of Funds Disbursement

over 1 year ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Plum has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Plum be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Record Growth

almost 2 years ago

Best Sales Quarter ever for Plum

Q4 of 2017 was a very encouraging quarter for Plum and the smart home industry. Here are some of Plum's highlights:

  1. December sales were 2x November sales
  2. Q4 sales were up 30% over Q3 sales
  3. Average web traffic doubled
  4. 20% of customers re-order
  5. Net Promoter Score over 40 (excellent)
  6. 4-Star average review on Amazon
  7. Over 2300 followers on Facebook
  8. Received major investment to start production in low cost region for dramatic margin improvement
  9. Ron Fleming joined Plum as Vice President of Business Development


Ready to try some Lightpads?

Followers can order a 3-pack of Plum Lightpads and save $20.  Order from plumlife.com to use the coupon.  Expires end of January 2018.

Just use the code: $20off-start-engine


Sales Update and Holiday Discount

almost 2 years ago

Sales Growth

The last several months have been good for the smart home lighting industry.  Consumer sentiment is rising for devices like the Plum Lightpad and Plum is well positioned for solid growth into 2018.      

Best Sales Month on Amazon

Many of Plum's new customers come from Amazon.   Typical new customers order one or two 3-packs of Plum Lightpads from Amazon and then re-order a larger number from our website.

The month of November was our best sales month through Amazon by a significant amount.  Early data in December shows an even larger increase in December vs November.  

Holiday Discount

If you've been tempted to place your first order of Plum Lightpads, we are offering a 10% discount plus free shipping on any Plum order through December.  Order from plumlife.com to use the coupon.

Just use the code: 17holiday10thanks

Notice of Funds Disbursement

almost 2 years ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Plum has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Plum be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

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