The Petzbe offering is now closed and is no longer accepting investments.

Petzbe

Social media for pets

Petzbe

Social media for pets

New York, NY
Media
Social Media
Petzbe is a social media app for pet owners where they share their pets’ daily lives, from the perspective of the pet. Petzbe allows us to escape the pressure, toxicity, drama, and unrealistic portrayals that we often see on traditional social media. Soon its users will also be able to earn virtual treats for several in-app actions, which convert to discounts on pet products and services from premium brands and retailers.

$60,227

raised
130
Investors
$14.3M
Valuation
$6.52
Price per Share
$195.60
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
0
Days Left

$60,227

raised
130
Investors
$14.3M
Valuation
$6.52
Price per Share
$195.60
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
0
Days Left
This offering ended on August 26, 2021 and is no longer accepting investments.

Reasons to Invest

Over 450,000 users and 10X growth in the past year
Several existing and planned revenue streams including our own Petzbe products, in-app purchases, reward system, and our mobile app game
Only 2% of our users are Android users, which is an opportunity for growth once we are up to speed with iOS and start marketing it

Petzbe, Inc. ("Petzbe"), is a wholly owned subsidiary of ChallengeHop, Inc. ("ChallengeHop"). ChallengeHop is the sole shareholder of Petzbe, an entity formed by ChallengeHop to develop and publish the Petzbe application. The Common Stock securities sold in this Regulation Crowdfunding offering are issued by ChallengeHop.

The Problem


Social media can be exhausting, even toxic

For many people, traditional social media has become a toxic space where comparison to the unrealistic, idealized lives of friends and celebrities has become the standard, negatively affecting the mental health of many users.

(Source 1, Source 2)

These testimonials may not be representative of the experience of other customers and are not a guarantee of future performance or success.

The Solution


A social space for pets—no humans allowed

Petzbe creates a safe, ”no humans allowed,” space that allows pet owners to connect and express themselves as their pets. Our 450,000 users share their pet’s daily life, from their pet’s perspective, connecting with others on the platform pet-to-pet.

These testimonials may not be representative of the experience of other customers and are not a guarantee of future performance or success.

This animal-centric social media provides positive, light-hearted relief from the stress of modern life. It’s a community where people can simply connect over their fluffy friends  (or scaly, or feathery) friends in a healthy manner. The pet perspective fulfills a special mission to break down barriers between people in a unique way. On Petzbe, it’s not about the user’s looks, social status, or political standing. It’s all about the animals.

The Market


Two rapidly growing industries: Pet care and mobile apps

In the U.S., almost 85 million households (67%) have a pet and in 2020, $103.6 billion was spent on our pets in the U.S. Market research has shown that Americans are more than willing to spend vast amounts of money on their furry friends. Worldwide, the pet care market is expected to reach $269 billion by 2025

Android and iOS app revenue reached $111 billion revenue in 2020, a 24 percent increase year-on-year. Games accounted for 71 percent of total app revenue in 2020, amounting to $78.8billion. Even for mobile games that are free to download, optional in-game purchases of additional game privileges generate significant revenue.

Our Traction


A large, rapid growing pet community recognized for its new take one social media

In just one year (February 2020 to February 2021), we were able to grow our user base tenfold, with current users at about 450,000. We have an above-market-standard retention rate between 20% and 40%. We also have 1.2M followers on Facebook and 33K on Instagram. Currently iPhone users make up about 98% of our user base. Once our Android app is up to speed with iOS, we will begin to heavily market our recently launched Android app, as well as a Spanish language version of the app. We believe these two new populations will significantly increase the number of Petzbe users in the upcoming months. 

We’ve been featured in WIRED (U.S. and Japan), Good Morning America, The Wall Street Journal and People Magazine. We expect to expand further into e-commerce while cultivating our own Petzbe merchandise brand including snacks and accessories. 

Additionally, in April 2019 we successfully collaborated with Universal Studios to run a four-week long ad campaign for the movie The Secret Life of Pets 2, one example we believe demonstrates the strength of our connection to a robust pet-loving community. In 2021, Petzbe started a partnership with award winning Vet Tech company ClueJay. 

What We Do


A warm and fuzzy community for pet lovers

Petzbe is an iPhone- and Android-compatible social media app where people interact as their pets. 


With just the tap of a finger (or rather a paw, hoof, beak, talon, fin, or claw…) users can:

  • “Sniff” (follow) pets and make friends 

  • Access tons of adorable pet-centric stickers, frames & feelings tags 
  • Creatively share their unique pet lifestyle
  • Plan and host virtual celebrations and events 
  • Join weekly creative challenges and contests
  • Participate in Petzbe’s monthly #LendAPaw campaign where we raise money for pets in need  
  • Use our Discussion Boards to post their pets’ thoughts, stories and recommendations

Petzbe cares about Animal causes: Every third Sunday of the month, we host an in-app campaign called Lend a Paw. For each photo shared this day, with #LendAPaw, Petzbe donates $1 to an animal cause. So far we’ve donated over $100,000.

The Business Model


Multiple planned streams of revenue, from micro to multi-thousand

The Petzbe app itself is free to download. This low cost-of-entry has allowed us to build and continue growing our robust, dedicated, and loyal community. From here, we have a diversity of revenue streams.

In February, 2021, we launched our own Petzbe products, Salmon Breath Mints for cats and dogs. Our Salmon Breath Mints are made of 100% wild Alaskan salmon. They cost $39 for two mint tins, two large bags with Salmon Breath Mints, and two small bags for them to share with their furriends. They have an option of a refill mint subscription for $29/month. In fall 2021, we will have in-app purchases available that give users access to customized stickers and frames at a cost between $1-$5 per pack. 

Petzbe is currently implementing a reward system where users can earn virtual treats for several in-app actions, which convert to discounts on pet products and services from premium brands and retailers. In this way, users can get rewarded with great deals in addition to the fun social aspect of the app. 


Finally, in 2021 we will be launching PetzbeVille, a mobile app game using a standard revenue model of micro-transactions, with each pack costing anywhere from $1-$5.

 

Petzbeville is currently under development, actual results may differ.

How We Are Different


A social media app meant to go beyond human comparison

Although there are other social media apps with pet components, our users exclusively post from the POV of their pets, which we believe contributes to a positive and loving social media environment.

Other apps in the pet realm include Zoopix, where owners participate in pet shows and competitions; Dig, a dating app specifically for dog-owners; and Love Dog, a social app where dog owners connect with one another, but without posting from their pets’ perspectives. 


We don’t believe any of these apps offer the escapism and purely feel-good nature offered by our community on Petzbe.

The Vision


Becoming a household name for pet owners worldwide

Our vision is to be a large ecosystem full of wonderful, unique experiences & products that our community will love, and to continue to grow to become a household name for pet owners worldwide.


OUR LEADERSHIP


A team of animal lovers well-versed in the worlds of content and tech

With a background in the start-up tech world, founder and CEO Andrea Nerep started Petzbe with her own personal investment in 2017. She has since drummed up $3 million in outside investments for her rapidly growing company. 

The first employee of Petzbe, chief technology officer Mattia Guella, has been a backend developer for 10+ years. He helped see the initial idea behind Petzbe and turned it into the product that now has 450,000 users.

Director of Growth and Marketing, Chelsea Rose Williams, is a brand growth expert in addition to being a professional content creator. Before Petzbe, Chelsea ran her own multi-media production company for several years, successfully orchestrating the entirety of the photography, design, branding, writing, producing, directing, shooting, editing and marketing for a large variety of clients and businesses.

Why Invest


A unique social platform in a rapidly growing industry

The pet perspective breaks down barriers between people and allows them to be a part of a loving uplifting, feel-good community. Over the course of just one year our user base increased tenfold—all of this, we believe, because people recognize the benefit of what Petzbe has to offer, and the growing pet industry and humanization of pets.

Quick Insert

In the Press

Good Morning America

New Pets Only App

WIRED

With ‘Sniffs’ and ‘Licks,’ Petzbe Makes Social Media Nice Again

The Wall Street Journal

Warning: No Humans Allowed in This Virtual Community

People Magazine

No Humans Allowed on New Social Network Just for Pets Where Dogs Can Sniff and Share Photos

THIS DOG'S LIFE

No Humans Allowed: New Social Network Launches — and It’s All About Animals

WIRED Japan

Pet app that doesn't allow humans in!

CHEDDAR

The Social Media Platform Made Just For Pets

WIRED

All The Gear We Loved in March

The Times

No humans allowed: new social network puts pets in charge

Yahoo Finance

Petzbe’s Social Media App for Pets: 450,000 Users and Growing

Business Insider

Petzbe’s Social Media App for Pets: 450,000 Users and Growing

Offering Summary


Company

:

ChallengeHop Inc.

Corporate Address

:

205 Hudson Street, New York, NY 10013

Offering Minimum

:

$9,995.16

Offering Maximum

:

$1,069,997.20

Minimum Investment Amount

(per investor)

:

$195.60











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

1,533

Maximum Number of Shares Offered

:

164,110

Price per Share

:

$6.52

Pre-Money Valuation

:

$14,344,000.00











COVID Relief

This offering is being conducted on an expedited basis due to circumstances relating to COVID-19 and pursuant to the SEC’s temporary regulatory COVID-19 relief set out in Regulation Crowdfunding §227.201(z).

Expedited closing sooner than 21 days

In reliance on Regulation Crowdfunding §227.303(g)(2) A funding portal that is an intermediary in a transaction involving the offer or sale of securities initiated between May 4, 2020, and February 28, 2021, in reliance on section 4(a)(6) of the Securities Act (15 U.S.C. 77d(a)(6)) by an issuer that is conducting an offering on an expedited basis due to circumstances relating to COVID-19 shall not be required to comply with the requirement in paragraph (e)(3)(i) of this section that a funding portal shall not direct transmission of funds earlier than 21 days after the date on which the intermediary makes publicly available on its platform the information required to be provided by the issuer under §§227.201 and 227.203(a).

 

Voting Rights of Securities sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

*Maximum Number of Shares offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives & Bonuses*

Time-Based:

Friends and Family Early Birds

- Invest within the first 48 hours and receive additional 20% bonus shares

Super Early Bird Bonus

- Invest within the first week and receive additional 15% bonus shares

Early Bird Bonus

- Invest within the first two weeks and receive an additional 10% bonus shares

Amount-Based:

$200+

- 5% of total raise will go to lend a paw to support animals in need

$400+ 

- 5% of total raise will go to lend a paw to support animals in need

- Code for free pack of Petzbe treats

- 10% off any ClueJay at-home pet testing kits (one time use)

$800+

- 5% of total raise will go to lend a paw to support animals in need

- Code for free pack of Petzbe treats

- 10% off Iconic Paw

- 10% off any ClueJay at-home pet testing kits (one time use)

$1,600+

- 5% of total raise will go to lend a paw to support animals in need

- Code for free pack of Petzbe treats

- 10% off Iconic Paw

- Petzbe keychain

- 10% off any ClueJay at-home pet testing kits (one time use)

 

$5,000+

- 5% of total raise will go to lend a paw to support animals in need

- Code for free pack of Petzbe treats

- 10% off Iconic Paw

- Petzbe keychain

- 5% bonus shares

- Invitation to quarterly Zoom CockTAIL Hour with the Petzbe team

- 10% off any ClueJay at-home pet testing kits (one time use)

- Custom pet portrait from our very own Petzbe artist (https://www.tailented.com/)

 

$10,000+

- 5% of total raise will go to lend a paw to support animals in need

- Code for free pack of Petzbe treats

- 10% off Iconic Paw

- Petzbe keychain

- 10% bonus shares

- Invitation to quarterly Zoom CockTAIL hour with the Petzbe team

- 10% off any ClueJay at-home pet testing kits (one time use)

- Custom pet portrait from our very own Petzbe artist (https://www.tailented.com/)

- Access to exclusive Petzbe investor community Facebook group where we can together brainstorm on an ongoing basis. 

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

ChallengeHop, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $6.52 / share, you will receive 10 additional shares of Common Stock, meaning you'll own 110 shares for $652. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000:

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$75,852.00 USD
$145,839.00 USD
Cash And Cash Equivalents
$68,427.00 USD
$141,536.00 USD
Accounts Receivable
$0.00 USD
$0.00 USD
Short Term Debt
$99,711.00 USD
$47,446.00 USD
Long Term Debt
$1,949,153.00 USD
$518,403.00 USD
Revenues And Sales
$0.00 USD
$0.00 USD
Costs Of Goods Sold
$0.00 USD
$0.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$1,627,720.00 USD
-$1,002,087.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

You have a few hours left to invest in Petzbe - the social media app for pets

2 months ago

One day left to invest in Petzbe - the social media app for pets

2 months ago

Notice of Funds Disbursement

4 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Petzbe has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Petzbe be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Give Away Friday - enter the riddle for a chance to win an at-home pet health test kit!

4 months ago

Did you know that we pets often carry parasites without showing any signs & it can make us very sick if untreated!🤢ClueJay offers an easy at-home test to detect common pet health concerns - and today, you can win a test kit by entering this riddle on the Petzbe app!❤💩❤💩How to enter? Share a photo and add the poop-ballerina or poop-angel sticker and use #ClueJay ❤💩❤💩 We will select a winner randomly that will be announced tomorrow! Read more about ClueJay here


FREE INVESTOR TREATS UPDATE - please email us again if you didn't receive your 100% discount code!

4 months ago

Dearest investors💖

It has come to our attention that many of you didn't receive the 100% discount code for our Salmon Breath Mints. If this is the case, then please email us again to make sure you receive it. Click here to fill out form and use subject line INVESTOR TREATS. 

We apologize for any inconvenience💖💖💖

Much love,

Petzbe team





FREE Salmon Breath Mints for Petzbe investors! Claim your 100% discount code

5 months ago

Hello beloved Petzbe investors! It's time for you to claim your FREE Petzbe treats! Please email us with the subject line INVESTOR TREATS so we can give you a 100% discount code. Find the email address here 

Our luxurious, delicious, and super healthy SALMON treats are made of 100% Alaskan wild salmon!🐟💖🐟💖🐟💖🐟They come with limited-edition tin boxes for humans to have something stylish & convenient to hold our treats in💖Small pets enjoy them as regular treats & large pets as training treats! Our products are free of grains, gluten, artificial preservatives, rendered by-products, fillers, flavoring, & coloring. Read more about our products and reviews here  


"When you start something - be ready for rejection" - Watch this interview with Petzbe founder Andrea Nerep

5 months ago

"When you start something - be ready for rejection. That's a part of the process. Not everyone is going to understand and believe in your idea. And that's OK. Don't let it demotivate you. Instead, think, if they don't understand it, what can I do to change the way I communicate it? Be ready to adapt. You're going to have soooo many obstacles coming your way. But remember that you're doing this because something drew you to create this, whatever it was that inspired you...keep on going, be resilient." 


Love from Chelsea, Director of Growth at Petzbe

Petzbe in Business Insider!

5 months ago

"The future of Petzbe is strong. The fact that it gives its users a place to unwind from the stresses of life and to look at fun animal photos will continue to be an irresistible draw for the millions of pet owners in America and around the world." Read more about Petzbe in Business Insider 

Petzbe in Yahoo Finance!

5 months ago

"On Petzbe, pet owners share their pets' daily lives from their pets' perspectives. Does it sound silly? Perhaps it is, but it's a good kind of silly" - Read more about Petzbe in Yahoo Finance here 

Peace, love & BEEtles tunes🐝💖🌻

5 months ago

Peace, love, and BEEtles tunes!🐝💖🌻Welcome to the flower PAWer era!🐾🌻💖🐝🐾🌻💖🐾🌻Flower headbands, jewelry, & sunglasses in vivid colors! Guitars, vinyl records, flowers, butterflies, and a van! Share some extra peace & love with our new exciting flower PAWer stickers!🐾🌻💖🐝🐾🌻💖🐾🌻 Love & peace from the Petzbe team! 🐾🌻💖🐝🐾🌻💖🐾🌻Join here

Notice of Funds Disbursement

5 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Petzbe has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Petzbe be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

We're only $10 away from being featured on StartEngine's front page!

6 months ago

Woohoo! We're only $10 dollars away from being featured on StartEngine's front page! Thank you everyone! Our incredibly handsome & tiny CEO Angus featured in the photo below. Lots of love & kisses from Petzbe team 💖💖💖💖💖💖  

Little lady chihuahua stands on two legs to show she's the GOODEST GIRL!

6 months ago

We've spotted this little lady @siopaothechihuahua several times, standing on two legs while looking INCREDIBLY adorable! This is what we call an irresistible GOODEST girl/boy trick! What tricks do you have? Please share with us! Kisses from the Petzbe team

Pets traveling to Alaska!🦦🌱🐋🌱🦦🌱🐋

6 months ago

Welcome to the beautiful nature of Alaska! We have cute animals like grizzly bears, polar bears, seals, whales, eagles, and otters!🦦🐋🦦🦦🐋And beautiful blue Alaskan spring flowers - Bluebells, Forget me not, and Lupines. And, of course, some delicious wild Alaskan salmon and crab 🦀🐟 🦀🐟 Check out our new exciting and SUPER cute Alaskan inspired stickers on the Petzbe app, and use #Travel  

Notice of Funds Disbursement

7 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Petzbe has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Petzbe be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Petzbe 5-star reviews come with drama!

7 months ago

Nom nom nom....

Our Salmon Breath Mints have many amazing new 5-star reviews! But apparently, our treats are causing some drama too...Pets are "fighting for the salmon" - as per one customer's review. Click here to check out what our fluffy four-legged customers think about our Salmon Breath Mints! And here's a 50% St. PAWtricks discount code for you & your friends (valid for 48 hours). CODE: PETZBE50OFF 

New Saint PAWtricks day stickers!

Green hats, bow ties, clovers, a pot of gold & rainbow - HAPPY Saint PAWtricks day!!! Start decorating with our new PAWsome Saint PAWtricks day stickers! Visit Petzbe here ! Lots of love and kisses from the Petzbe team!


63 people invested almost $30K in Petzbe so far!

8 months ago

Thank you, everyone for joining our journey! With your investment we plan to to increase our marketing budget to quickly explode in one of the fastest growing industries in the world. 

Did you know that...

40% of dog owners and 25% of cat owners bought clothing for their pet in 2020? And more than 50% of both cat and dog owners give their pet a Christmas gift or treat! Read more about the pet industry here 

Have you sniffed yet?

Featured in the photo below is our INCREDIBLY handsome Petzbe member (AND NOW ALSO PETZBE INVESTOR) Stewy! Sniff him on  Petzbe @mojoandstewy !

 

Check out this week's new stickers on the Petzbe app!🐒🌴🍌

8 months ago

This week's stickers are jungle themed! Panthers, jaguars, sloths, monkeys, exotic birds, reptiles & tropical plants, fruit, jungle gear & more! We release new fun stickers & frames on the app every week. And soon, you'll be able to purchase our limited edition stickers for only $1 per sticker pack. Kisses from the Petzbe team!🍌🌴🐒🌴🍌🌴🍍🌴🐒🌴🍌

Our favorite quote about our CEO Angus - by The Wall Street Journal.

8 months ago

This article was written in May 2018, right after Petzbe's official launch! A lot has happened since! https://www.wsj.com/articles/warning-no-humans-allowed-in-this-virtual-community-1527602401

Petzbe raised it's minimum in less than 48 hours! Thank you!

8 months ago

Some campaign key facts!

  • Only 2% of our nearly half-million users are Android users - this is a HUGE opportunity for growth once we start marketing our Android app.
  • We have 1.2M followers on Facebook and 32K on Instagram. 
  • We plan to user the money raised from StartEngine majorly for marketing of the Petzbe app to grow our user base.
  • The recent investment of $1M was invested at a pre-valuation of $8M, since then Petzbe has grown 250%!
  • Please find more information about the Use Of Proceeds & Valuation in >Terms > Offering Details > page 23 & 24.


Show More Updates End of Updates

Comments ({{profileCtrl.startup.comments_count}} total)

{{profileCtrl.newComment.body.length}}/2500
Please sign in to post a comment.
Please use Updates for communications.
{{ profileCtrl.commentsLoading ? 'Loading...' : 'Show More Comments' }}