Pencilish Animation Studios

A Crowd-Owned Animation Studio

Pencilish Animation Studios

A Crowd-Owned Animation Studio

Franklin, TN
Art
Design
Pencilish Animation Studios is a new entertainment company ready to disrupt how new animation content is created, released, and monetized. Made up of top industry professionals from Disney, Warner Brothers, and more, Pencilish is developing world-class IP, co-owned by our everyday investors, for entry into a multi-billion-dollar global market.

$253,179

raised
$2,193,203
previously crowdfunded
220
Investors
$18.3M
Valuation
$4.88
Price per Share
$248.88
Min. Investment
Common
Shares Offered
Equity
Offering Type
$2.81M
Offering Max
Reg CF
Offering

$253,179

raised
$2,193,203
previously crowdfunded
220
Investors
$18.3M
Valuation
$4.88
Price per Share
$248.88
Min. Investment
Common
Shares Offered
Equity
Offering Type
$2.81M
Offering Max
Reg CF
Offering

Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!

Rewards

Get rewarded for investing more into Pencilish Animation Studios:

$250+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$500+
Investment
Inbetweener Level | 500+
Digital: - PDF of Limited Edition Investor Pencilish Poster (W/ all current IP Characters) - 25% off Pencilish Merch (ONE TIME)
$1,000+
Investment
Key Clean Up Level | 1,000+
Digital: - Downloadable First Date with Deth Comic -Add one more item to Pencilish Store, you can choose.
$2,500+
Investment
Animator Level | 2,500+
Digital: - PDF Visual Development Art Book - 50% off Pencilish Merch (ONE TIME)
$5,000+
Investment
Associate Producer Level | 5,000+
Digital: - "Associate Producer" Credit on an Episode/New Show.
$10,000+
Investment
Producer Level | 10,000+
Digital: - Art Commission/Design you in your favorite Pencilish Show Style with your favorite Pencilish character of your choice.

Reasons to Invest

Pencilish’s founding team has worked on enormously popular animated films that have grossed billions worldwide, including The Lion King, Pocahontas, and Mulan.
The global animation market is projected to grow to $587B by 2030, with 2D animation expected to see the highest growth rate and market share.*
Pencilish has successfully raised over $2M to fund its initial efforts and has since released the first episodes of two new original series, “Bjorn the Last Unicorn” and “Mind Over Murphy.” The third series, “JuJu Brain” Episode 1, releases in July!

*Market information provided by Precedence Research (source)

A Crowd-Owned Animation Studio Created by Top Disney Alumni

Animation is the holy grail of entertainment: evergreen and beloved by generations young and old. Our team at Pencilish Studios has designed a few pretty great animated characters ourselves—ever heard of Simba, Pumbaa, Kronk, Pocahontas, or Mushu?



Along the way, we’ve learned first-hand that while it takes a village to bring an animated story to life, the only way to make any real profit is by owning the IP (intellectual properties). That’s why we’ve brought together an incredibly talented crew of artists and directors to build out a library of world-class content designed for the way we distribute and consume media in today’s digital age. Pencilish is developing IP that can be licensed and merchandised just like the big studios do, but at a fraction the cost - in partnership with our community of investors (you!). 


More than 4,500 investors believed in our vision and previously helped us raise $2.1M, enabling us to execute our "Phase One" plans in 2021. As we gear up for "Phase Two" of our journey, we are excited to share this opportunity with the StartEngine community.


Today, Pencilish has a slate of four shows in development, two of which have officially launched with pilot episodes currently available online. Looking ahead, we plan to add another four unique series to that list with the help of this new wave of investors


Pencilish is uniquely positioned to seize the epic opportunity presented by a multi-billion-dollar animation industry—and we can’t wait for you to join us.


The Problem


Pencilish is Redefining Creative Ownership in the Digital Era

We are living in the golden age of content creation—and creators no longer want to commit their blood, sweat, and toil for a tiny percent of revenue and a line in the end credits. Though teams of talented artists have created and brought our most beloved characters and stories to life, it’s the massive corporations that actually own the IP and reap the benefits of its success. 



With social media and streaming platforms spurring more demand for entertainment than ever, old-school production models are seeing a shake-up. Animation entertainment companies have traditionally taken a large percentage of ownership due to limited margins. However, now that smaller creative teams can develop and distribute their own IP, the landscape is primed for change.


Creating Characters and Stories That Will Last for Generations

The age of creative gatekeeping is over. With the explosion of YouTube, TikTok, and other content creation and distribution platforms, anyone can launch their stories and ideas into the world. 


At Pencilish Animation Studios, we want to take things one step further by inviting our investors to be involved in the development and ownership of new IP that then opens the door to longer-term merchandising opportunities. By cutting out the middleman, we not only have greater control, but we’ll also be able to secure better deals, partnerships, and opportunities—all made possible by you.


Thanks to our world-class team of animation pros who’ve held key roles in creating billion-dollar IP for big corporations such as Disney and Warner Bros, Pencilish is uniquely positioned to be a trailblazing force in this new age of content development.



Pencilish is creating short-form animated series perfect for widely-accessible, digital content channels such as YouTube. Our stories are designed for a family audience, with a focus on older kids who have access to smart devices for entertainment. We work virtually and leverage the best small studios around the world for a fraction of what Hollywood spends.


Yet, as insiders already know, the real money comes from all the ancillary licensing and merchandising deals across publishing, toys, video games, etc.  As we build a growing audience, we’ll take our most popular IP and strike up partnerships to achieve the true financial potential those characters and content have to offer.



Important to the growth of our audience is the community we create around Pencilish. For that reason, we just launched our new “AnimToon” playlist on our branded Youtube Channel. We are reaching out to animation schools around the world and will be continually curating a playlist where we celebrate “the next generation” of animation talent by licensing their films, giving them a chance at Youtube monetization, directing lots of eyes to their content!


The Market


Animated Series and Character IP Make Trillions of Dollars Worldwide

When the COVID-19 pandemic brought live-action productions to a screeching halt, animation saw a huge boom in demand which doesn't appear to be stopping any time soon. The global animation market is now expected to grow from $372B in 2021 to $587B by 2030, with 2D animation anticipated to see the highest growth rate and market share. (source)


(source)


Beloved classics remain stronger than ever, with the creators of South Park recently closing a $900M deal to make six extra seasons and 14 movies. Meanwhile, new internet sensations such as the preschool series CoComelon demonstrate there are enormous opportunities within digital distribution channels. Started as a father's side hobby, CoComelon is now YouTube's most viewed channel in the U.S. and the second most-viewed channel in the world (source, source). Averaging 3.5 billion monthly views, CoComelon makes an estimated $120M each year through ads, and the company behind the series was recently acquired for $3B.


As the global children's animation and drama show market is projected to reach over $7B in 2025, and in 2021, global toy sales crested $104B, it's clear the market has huge potential with plenty of room for new entrants (source, source). We believe Pencilish is perfectly positioned to launch our own animated IPs with platforms such as YouTube as the launchpad for our high-quality content.

Our Traction


Over $2M Raised and Four Animated Series In-Production

Pencilish Animation Studios is a small but mighty force, ready to introduce the world to an amazing lineup of children’s characters and shows. Our team is brimming with industry talent, and our advisory board is made up of seasoned vets, including two Disney feature film directors and a former Disney VP. 



In the past year, we have successfully raised $2M+ with the help of over 4,500 investors, while also beginning development on our first four animated series. 


In April 2022, we released our first episode of “Bjorn the Last Unicorn,” which quickly surpassed over 100K views. The following month, the first episode of “Mind Over Murphy” premiered, achieving over 50K views in just 14 days. 



Most recently, Pencilish has announced our partnership with Aro Lucha Entertainment to begin development on the “Aro Lucha” animated series, and we’ve continued to build additional relationships with independent studios across world, including Brazil and New Zealand. 


We now have four more Pencilish series concepts slated to begin development in 2023 as part of our “Phase Two” plans. Our creativity is flowing and we’re rearing to go!


Why Invest


Legends from Disney, Sony Pictures, and Warner Bros... Want YOU!

Pencilish Studios possesses a unique opportunity to become a major name within the entertainment industry. By combining a talented team with an increasing popularity in animated content, we believe there's never been a better time to invest in our animation entertainment studio.


Funds raised from this campaign will be put towards our "Phase Two" goals, including adding more top talent to our studio and continuing the development and animation production of both new and existing animated series.


We can’t wait to create characters and stories that people around the world will come to know and love - and with your help, Pencilish can forge memories for a whole new generation.

In the Press

Tom Bancroft of Pencilish Animation Studios: Second Chapters; How I Reinvented Myself In The Second Chapter Of My Life

An article about CEO Tom Bancroft, his years at Disney and how he decided the time to launch his dream studio, Pencilish, was now.

Legendary Disney Alum Tom Bancroft Heading Up New Pencilish Animation Studios

Live news interview with CEO Tom Bancroft about launching indy animation studio Pencilish Animation Studios

Offering Summary


Company

:

Pencilish Animation Studios Inc.

Corporate Address

:

2020 Fieldstone Pkwy, Suite 900-339, Franklin, TN 37069

Offering Minimum

:

$10,000.00

Offering Maximum

:

$2,806,795.44

Minimum Investment Amount

(per investor)

:

$250.00











Terms


Offering Type

:

Equity

Security Name

:

Class A Common Stock

Minimum Number of Shares Offered

:

2,049

Maximum Number of Shares Offered

:

575,163

Price per Share

:

$4.88

Pre-Money Valuation

:

$18,334,648.00











*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives and Bonuses*


Time-Based:

Friends and Family Early Birds

Invest within the first 72 hours and receive 20% bonus shares

 

Super Early Bird Bonus

Invest within the first week and receive 15% bonus shares

 

Early Bird Bonus

Invest within the first two weeks and receive 10% bonus shares


Amount-Based:

Inbetweener Level | 500+

Digital:

- PDF of Limited Edition Investor Pencilish Poster (W/ all current IP Characters)

- 25% off Pencilish Merch (ONE TIME)

Key Clean Up Level | 1,000+

Digital:

- Downloadable First Date with Deth Comic

-Add one more item to Pencilish Store, Investor choose

Animator Level | 2,500+

Digital:

- PDF Visual Development Art Book

- 50% off Pencilish Merch (ONE TIME)

Associate Producer Level | 5,000+

Digital:

- "Associate Producer" Credit on an Episode/New Show

Producer Level | 10,000+

Digital:

- Art Commission/Design you in your favorite Pencilish Show Style with your favorite Pencilish character of your choice

Audience Based Bonus

Prior WeFunder investors will receive a 10% bonus in shares. 

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Pencilish Animation Studios Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Class A Common Stock at $4.88/ share, you will receive 110 shares of Class A Common Stock, meaning you'll own 110 shares for $488. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investor's eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and the time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus and an audience-based bonus of 10% for prior WeFunder Investors, in addition to the aforementioned bonus.

Irregular Use of Proceeds

We will not incur any irregular use of proceeds.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$1,420,212.00 USD
$22,297.00 USD
Cash And Cash Equivalents
$1,348,456.00 USD
$6,797.00 USD
Accounts Receivable
$800.00 USD
$0.00 USD
Short Term Debt
$46,360.00 USD
$31,378.00 USD
Long Term Debt
$0.00 USD
$0.00 USD
Revenues And Sales
$6,010.00 USD
$0.00 USD
Costs Of Goods Sold
$4,884.00 USD
$0.00 USD
Taxes Paid
$400.00 USD
$0.00 USD
Net Income
-$721,094.00 USD
-$11,772.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

BIG DROPS ARE COMING! Pencilish Studios update!

18 hours ago

What have we been doing all summer?  I mentioned some of it in the last update, but we have animation coming VERY soon!  One of them is not a secret, it's that Bjorn episode 2 will drop a week from Friday on our Youtube channel!  We will have a teaser trailer for that on THIS FRIDAY, another nice surprise coming soon, and then the Bjorn 2 release on Friday, August 26th!   

Here's a sneak peek of some rough animation of that surprise animation piece that is coming soon: 



We are so excited for you all to see what we've been up to!  Please share about this investment raise right here on Startengine with your friends and friends!

Viva La Animation Revolution!  - Tom Bancroft, CEO

PENCILISH Animation_ SUMMER UPDATE!

7 days ago

Whew!  It's been a BUSY summer over here at Pencilish Studios- and I wanted to give new (and Founding) investors an UPDATE on where we are and what we have accomplished this summer!  I just did my first LIVE "Quarterly Update" on Youtube and many of you were there with questions, thank you for that.  Some of what I'm discussing here was shared in that update, so if you want to watch that (AND see some juicy new artwork I shared on two up coming series, and an animation preview of Bjorn episode 2) you should go here: https://youtu.be/UvLEVn-HpQQ !  


 Let's dig into this: 

Below is a release schedule for the next few months/into the new year of when we will be releasing our first three shows!  It continues on this once a month release schedule into 2023 until all three series have all 5 episodes (of each) released.  That's over 25 minutes of animation for each of our three Phase 1 series!  Aro Lucha will probably fit into this schedule somewhere and become our 4th series.  We are locking that down still.  

Lastly, this is the update on where we are RIGHT NOW on our releases and all the work we've put into each one.  It's a complex thing to have multiple animated series going all at once and our amazing team of production people, led by the amazing Pam Darley, our producer on all of our shows!  Here's that update:

PHASE 1- 
Bjorn the Last Unicorn-
Episode 2 is finished in animation, finalizing clean up and ink and paint this week, music and sound is next week- it releases August 26th!  Bjorn 3 starts into animation next week and half the backgrounds are already completed.  The remaining two remaining episodes have voice actors recorded and are storyboarded.

Mind Over Murphy- Episode 2 is ¾ of the way animated in Spain and will premiere in September.  The remaining three episodes have voice actors recorded and are storyboarded.

JuJu Brain- Episode 2 is in production now and will premiere in October.  All four remaining episodes have been voice recorded and are storyboarded. 

Aro Lucha- Completed a fully animated 1-minute teaser/title sequence,  ( We will be sharing this 1 Minute animation very soon!) 

Main characters are designed and some main locations.  Scripts are being written.  Possible financial partners are being approached now.  ( 

Animtoon - This playlist on our Youtube channel is booming!  This is the home to "The World's Best Animated STUDENT Films"!  As of this writing we have 16 SHORTS uploaded with more added WEEKLY!   Here's a link to check them out: https://www.youtube.com/watch?v=LB15zffXJao&list=PL7-XvLh2cUnsFgPcinwBbHAzRt2k7qi1y

And that's it for this update!  I hope this is interesting to you and it gives you at least a little glimpse into what we are doing now.  What I didn't mention is PHASE 2 development.  There's a lot going on there also- new shoes and new initiatives- but those announcements are coming soon!  

Thanks for sharing this investment raise that is going on right now- with your friends and family.  We need this investment to move into the exciting Phase 2 projects!  Here's the link to share:  www.startengine.com/pencilish

Viva La Animation Revolution!

Tom Bancroft

CEO, Pencilish Animation Studios!

 

TONIGHT! Live Youtube talk with CEO Tom Bancroft!

9 days ago

Hey Pencilish-ers!  I wanted to give you a quick update that I will be doing a live "Update" for all investors and interested parties on where things are with Pencilish Animation Studios!  I will give some art previews, a "summer" update, and take some live Q and A.  It will be recorded if you need to view it later, but you'll want to be there LIVE to ask your questions!  See you this evening!  Times are at 4PM P/ 6PM C/ 7PM E and on our Youtube channel and Investor only Facebook page, simultaneously.  Share with your friends that love animation and want to be a part of a THE NEXT BIG THING IN ANIMATION!  Go here on Youtube: https://www.youtube.com/user/mushume3/videos



The World is on FIRE, stocks are up, my back hurts- seems like a bad time to invest in ANIMATION?

15 days ago

Just a light note from me today.  A reminder- if you want to call it that- that there are always doom and gloom people out there saying to invest only when the market is at it’s highest, safest, and brightest.  Many of them almost need the the world itself to be in perfect rotation and all is well to suggest investing in one company or another.  As we have seen in the past, that is not always true.  Investing when things are down is when you get the best opportunities for growth.  Besides that, investing in start up companies, while risky for sure, have paid off big for many people throughout time.  We all know numerous examples of this from the recent past.  Then there is Pencilish Animation studios start up investment!  Animation has been a strong entertainment financial option since Walt Disney created Mickey Mouse in 1928!  Walt had to find a new way of making money with animation- through making shorts that went out in front of feature films.  Pretty soon, Mickey became so loved that people were going to the films just to see the shorts!   And- it wasn’t just in the US, even before the internet, Mickey Mouse became the most recognized character world-wide!  Through Mickey Mouse the world discovered that creating loveable, relatable characters is universally appealing.    

Now, along comes Pencilish Studios.  We are setting out to do what the big studios do: make fun, relatable characters and put them in interesting story lines to win the hearts of the world.  The financial rewards follow in this formula.  And yes, we have those merchandising and liscensing plans in place already too!  

So, you just need to decide: in this heat wave stricken, bad market, pains and ails, or whatever else: does the world still want to be entertained?  I say “YES” and that’s where we come in!  Please tell you friends and family to check out our page for more information and their chance to invest in “What’s next” in animated entertainment!  Www.StartEngine.com/PENCILISH 

Viva La Animation Revolution!  -Tom Bancroft, CEO

Thank you for over $250k!

20 days ago

I just wanted to take a moment to say a huge THANK YOU for how fast this investment raise has gone so far- and it’s all thanks to you!  

This company is already so near and dear to me and all 16 employees we now have!  We love what we are able to do because all of you have banned together in belief of the dream!  What is that dream?  That some other company than Disney/Pixar/Marvel/ Star Wars can make money by creating animated tv series and feature films!  And it can be an Indy company, to boot!  We have the team, we have the concepts, we have the industry relationships, and now with YOUR help, we are taking are swing for the bleachers!  Our advisory board, has been a part of films, product launches, and tv series that have made multiple BILLIONS for our employers (mostly Disney), what if we owned even a fraction of those things we did for them?  Now is that time!  Thanks for joining us!

Lastly, I have some exciting news to share very soon, so please keep reading these updates!  We are a company that is moving fast and we have a lot in the works!  

Viva la Animation Revolution!

-Tom Bancroft, CEO 

Pencilish Animation Studios

Introducing Pencilish Animation Studios, on STARTENGINE!

29 days ago

Hello!  I'm excited to announce that Pencilish Animation Studios is now accepting investment into our second round!  We have already raised $2.2 Million with over 4500 investors on Wefunder and we are excited to be working with StartEngine this time/round!  

AND- If you invest in the next 2 days, you get 15% BONUS SHARES!  Share the link with all your friends and family! www.startengine.com/pencilish

Who we are:  CEO (me) Tom Bancroft, a former Disney Feature film supervising animator, tv series show creator (Larryboy for Veggietales), animator, character designer ("Mushu" in Mulan) and director (Veggietales and Superbook) and our amazing advisor board that consists of former Disney VP and creator of Disney Interactive, Film and TV star Ming- Na Wen,  two Disney directors (Brother Bear and Mulan), and more!  We are a team of animation pros that are coming together to create the first crowd-funded, fan owned animation entertainment company!  

What we are doing: The goal of Pencilish Animation Studios is to create ORIGINAL intellectual properties (tv series, to start) that we will produce and get out into the world (via our branded YouTube channel) We've already launched the first episodes (as of next week) of THREE animated series we are creating.  We have many more already developed with three almost ready to go into production.  With YOUR help, we will be a company with an amazing IP library of characters and stories that we can then take to the huge licensing and merchandising world to make deals and partnerships for our characters.  Likewise, we can partner with the major studios and streamers on our projects to get them even wider release into the world!  This is a multi-billion dollar market that we know how to navigate because our team has helped Disney and other studios make their billions already!

What's next:  With YOUR help, we are continuing with Phase 1- our first three animated series- and we will launch into Phase 2!  In this phase, we will add in another 2-4 new series to add to our production pipeline and to our growing IP library!  Just so you know, this is a long term investment (as are ALL startups).  We are building and creating right now.  Making and marketing.  In these first couple years, we create and grow our following as well as our characters'.  Then, we move into making deals.  We hope to start some of those as soon as within the next year, but we want to be in the drivers seat when it's time to make most of the deals, so that's in about 3-4 years.  

Join us in our goal of making the next BIG independent animation entertainment company: Pencilish Studios!  

Viva La Animation Revolution! 

-Tom Bancroft, CEO

3 Days left for the "Super Early Bird Bonus" SHARES!

30 days ago

Hey Pencilers!  I just wanted to pop in with an update to say "Thank you" again for your amazing support!  Thanks to all of you, we are featured on the main page of StartEngine right now as a company with "Most Momentum"!  In only a couple days, we have zoomed past $220,000 invested!  Wow!  

BUT- if you didn't get the "Friends and Family" Bonus shares within the first 72 hours, you need to know- it's NOT TOO LATE to get BONUS SHARES!  We are now in the first Super Early Bird BONUS for the next 3 days!  In this time, you can receive 15% Bonus Shares!  Make sure you watch the countdown clock on the SUPER Early Bird Bonus "Reward" tab in Green on our page:  StartEngine.com/pencilish !  


Please share this with your friends and family that love animation and want to be a part of a new indy entertainment company on the ground floor!  

Viva La Animaton Revolution!  -Tom Bancroft, CEO



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