PaQuí Tequila

The smoothest, most delicious tequila you'll ever taste.

PaQuí Tequila

The smoothest, most delicious tequila you'll ever taste.

New York, NY
Food & Beverage
Paquí Tequila is hand-crafted to be the most enjoyable drinking experience in luxury tequila. Made with a proprietary distillation process, PaQuí is meant to be enjoyed neat but is also delicious in cocktails.

$167,343

raised
289
Investors
59
Days Left
$1.66
Price per Share
$8M
Valuation
Equity
Offering Type
$199.20
Min. Investment

$167,343

raised
289
Investors
59
Days Left
$1.66
Price per Share
$8M
Valuation
Equity
Offering Type
$199.20
Min. Investment

Bonus Rewards

Get rewarded for investing more into PaQuí Tequila

$199+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$500+
Investment
First Volume Tier
Invest $500+ and receive a set of fun PaQui branded stickers that you can put on your laptop, water bottle, register, anywhere you want!
$1,000+
Investment
Second Volume Tier
PaQui T-Shirt with aztec warrior design and laptop sticker set (as above).
$5,000+
Investment
Third Volume Tier
PaQui T-Shirt, sticker set, and a set of PaQuí x RIEDEL Ouverture Tequila stem sipping glasses
$10,000+
Investment
5% Bonus Shares + PaQui Owners Set
5% bonus shares + 2 PaQui T-Shirts, sticker set, a set of PaQuí x RIEDEL Ouverture Tequila stem sipping glasses
$20,000+
Investment
7% Bonus Shares + NYC Experience
Invest $20,000+ and receive 7% bonus shares + PaQui T-Shirt + 1 Dedicated Tasting Event with the Owner and PaQui team with fellow $20K+ investors in NYC at one of our partner lounges. Airfare and hotel not included. Plus 1 guest allowed.
$75,000+
Investment
10% Bonus Shares + VIP Experience
Invest $75,000+ and receive 10% bonus shares + PaQui Silvera cocktail making class with one of our mixologist / bartenders in NYC. Flights & hotel included and will be booked by the PaQui team.
$100,000+
Investment
15% Bonus Shares + Mexico VIP
Invest $100,0000+ and receive 15% bonus shares + Trip to Mexico with fellow $100K investors and PaQui owner to meet with our Master Distiller Gilberto. Flights & hotel included and will be booked by the PaQui team.

Reasons to Invest

Proprietary distillation process yields a differentiated taste profile earning a 94 rating from Wine Enthusiast coupled with branding that relates to the tequila drinking experience.
Over 85% repurchase rate in New York City from over 190 accounts in a hyper competitive market.
Recent media exposure from PBS video and TV spot penetrating 51 million households.

A Dangerously Fun Spirit with Superior Taste and a Deep Emotional Connection

PaQuí was created by alcoholic beverage veteran John Chappell who sensed a business opportunity in the luxury tequila segment when he found that the dominant brands were lacking the things he enjoys most: pleasant aromas, fruit, complexity and smooth finish.

When Chappell asked Master Distiller Gilberto Jasso why these billion-dollar brands had such a harsh burning taste, Jasso confirmed that he can create a more enjoyable liquid by inventing a process that removes the harsh impurities that can be tasted in many dominant mass brands, to capture some of the 700 identified aroma and flavor compounds in the blue agave.

Paqui is made in small stainless steel batches, controlled environments through Selective Distillation and Wine Yeast fermentation, among other unique techniques.

"Paquí Tequila is hand-crafted to be the most enjoyable drinking experience in luxury tequila"

*Sources from left to right: Consejo Regulador del Tequila 2019, IWSR 2017, IMPACT 2017

The Current Luxury Tequila Market has Two Major Points of Weakness

The Harsh Unpleasant Taste

The tequilas that dominate the luxury segment focus almost exclusively on marketing and not on liquid quality.  Most are taken as shots to rip the bandaid off the bite and unpleasant burn. Because of this, most Americans are scared of tasting the tequila and have never experienced how flavorful and smooth artisan tequila can taste. We know that many drinkers like the fun drinking experience offered by tequila, but are turned off by the taste profile.

Cliche Identities

The marketing and branding of tequila pays little to no attention to the emotional & psychological reasons why drinkers choose tequila: the cultural heritage of Mexico, the elevated sociability that tequila seems to offer, and the appealing sense of dangerous fun, especially when you enjoy it with friends.

A refined, smoother flavor

PaQuí Tequila’s taste profile is highly differentiated and unlike any of the ones offered by the dominant brands. Industry reviews and the drinkers agree that the liquid has attractive floral hints, sweet agave fruit aromas, and a soft smooth finish that is enjoyable to taste. 


100% BLUE WEBER AGAVE FROM JALISCO

STEAMED IN A STAINLESS STEEL AUTOCLAVE

FERMENTED FOR 5 DAYS IN STAINLESS STEEL

At events, drinkers are often shocked when they taste PaQui for the first time. Many respond by saying they usually avoid tequila or never liked tequila, but PaQuí is completely different from what they have ever tasted. They express how much they like PaQui and often convince their more skeptical friends and family to taste it; confirming our belief that there is a significant niche for a brand with PaQui’s refined taste profile.

PaQuí Tequila showed impressive proof of concept in the hardest spirits market in the world to enter: New York City. PaQuí boasts an outstanding 85% resale rate when the industry’s high average is 45%, at most.

The tequila market is the fastest spirit category to consecutively grow every year, with 12% growth in 2018. Of that, the above $40/bottle, where PaQuí competes, is the fastest growing.

Source

The branding and liquid are authentically Mexican and is based on the deep consumer insight that tequila drinkers desire a sense of dangerous fun when drinking it, but do not want the harsh biting experience of the taste.

The Luxury Tequila Segment is the Fastest Growing Spirits Category in the U.S.

Tequila retail dollar sales amount to $5.6 Billion with the largest share of nearly 40% generated from the luxury segment. Source: IMPACT 2017


Tequila accounts for only 6% of total spirits volume so there is space for the industry to grow. Source: IWSR 2017

We boast an incredible 85% resale rate

For proof of concept and product market viability, we launched PaQuí first in Manhattan, one of the hardest spirits market to enter. The founder and the sales manager opened over 180 accounts within 1.5 years ranging from bars, lounges, hotels, restaurants and liquor stores. For the first 1.5 years, the owner and his one NY market sales director singlehandedly opened 180+ doors in the hardest, most competitive spirits market. 

It's not just restaurants and clients, experts love us too

94

Rating by Wine Enthusiast

“A big rush of sweet agave, followed by a squeeze of Meyer lemon, honeysuckle, freshly cut grass...this bright, smooth Tequila is a beauty”

We achieved sky-high repurchase rates with an 85% resale rate, far beyond the 40% that is considered good in the spirits industry. This was enough to earn a partnership with Johnson Brothers NY, granting us access to the 4th largest wine and spirits distribution network in the US.

We make craft tequilas fit to be relished

Our tequila originates in a partnership between a master distiller and our founder with the mission of creating a smooth tequila that celebrates a smooth, flavorful tequila with rich agave aromas. PaQuí prioritizes quality, taste and the drinking experience. We purify our tequila by taking the distillation process one step further by removing the heart of the agave plant that holds the harsh tasting impurities, sacrificing 20% of our yield to elevate our flavor. 

Tequila Silver

Made from 100% Mexican blue agave and its distinctive sweet agave flavor makes it perfect to sip neat or mix in drinks.

Tequila Reposado

Aged in whiskey barrels to impart a subtle oaky flavor while maintaining fruity agave flavor and floral overtones.

Tequila Añejo

Aged to achieve a rich oaky flavor lifted by rich hints of vanilla, caramel, clove, and custard. Delicious sipped neat.

Our Master Distiller hand-selects the finest Blue Weber Agave from the highlands of Jalisco, Mexico.  PaQuí Tequila is always 100% Blue Weber Agave, 100% of the time. This means there are no added sugars. 


So how do we achieve the characteristic complex flavors of sweet agave fruit that’s in every sip of PaQuí? Unlike most mass production brands that pick agave after only 4 years, our agave is picked at 7+ years maturity to reach 26 BRIX.


The key lies in the BRIX level. We don't make PaQui if the agave is not mature enough and hasn't reached 26 degrees brix level, or sugar level. A lot of the big brands harvest the agaves way early at low brix levels to speed up the production. Instead of harvesting the agave at 7 to 10 years, they are taking them at an average of 4 years, which is way before maturity.


What does this mean? It's more expensive for us but it creates a delicious tequila that is abundant in flavor and aromas. This is what makes us incomparable.

Furthermore, we separate the heart of the distillation to remove harsh tasting impurities that you taste in many other mass-market brands. This allows us to create a tequila with a smooth, soft finish that doesn’t bite or burn. It is when these impurities are not meticulously removed from the agave during distillation, which gives that bitter, harsh taste and biting, burning finish of tequila that many associates with Tequila. 


Most other major brands do not remove these impurities as it decreases yield by up to 20%.  PaQuí sacrifices our total yield to elevate the flavor and smoothness of the liquid to a whole new level that pleasantly shocks everyone who tastes PaQui for the very first time. 


Finally, we use fresh wine yeast, instead of the typical airborne ones in every fermentation for consistency and control. PaQui uses stainless steel fermentation and distillation in pot stills.

Make the best tequila. Get the word out. 

Our business model is simple but our process is hands on, diligent, fueled by creativity and relies on highly skilled team members and enthusiastic partners to get the word out.  

For sales, it’s simple. We make the best tequila and pass it onto our wholesale partners and sales reps. We made sure our product has a gross margin of over 50% so our profits are strong. 

We learned a lot from this period of growth in New York and had the opportunity to perfect our messaging, solidify our partnerships, and educate our new sales reps and distribution partners on what works for us and what we have learned. We believe in a cohesive message that we can control to ensure consistent brand messaging and presence. 


To market the brand and product, we embrace the value of direct communications to consumers and to our current and future wholesalers and have put increasing emphasis on digital marketing and advertising, and social marketing platforms. To date, we have solely focused on raising awareness and retaining the attention of target consumers in the New York tri-state area however, it is time for us to introduce PaQuí, nationwide. 

With funding, we will have the capacity to actualize a series of creative, impactful video, audio and visual content that’s optimized for digital marketing and social marketing campaigns. We will also funnel substantial dollars into the platforms, keywords and campaigns that are working for us at a low conversion rate, which is already astonishingly low. 


We have already partnered with PBS to create educational materials and will be airing an ad through FOX during the month of November. 85% of the companies that buy our tequila come back for more, so our only challenge at this point is spreading the word.

A Proprietary Distillation Process for Aroma, Flavor, Complexity and the Smoothest Finish

PaQuí Tequila’s taste profile is highly differentiated and unlike any of the ones offered by the dominant brands. Industry reviews and the drinkers agree that the liquid has attractive floral hints, sweet agave fruit aromas, and a soft smooth finish that is enjoyable to taste. 


Most tequilas on the market are more concerned with marketing and profit margin than the taste or the emotional experience of drinking tequila. With its Selective Distillation, PaQuí delivers a taste profile that is differentiated from the dominant brands. Tequila brands are not known for attractive aromas, fruit, complexity, or smooth finish, but PaQuí has these elusive qualities because of its proprietary process that brings out the flavors and traditions of tequila.  


Proprietary Selective Distillation method

Our selective distillation includes a crucial extra step: the heart of the agave fruit is separated to remove harsh tasting impurities that most tequilas on the American market carry, allowing the pleasant aromas, fruit, complexity, minerals and soft finish to be apparent in PaQui Silvera.

Uniting Mexican Authenticity with Modern Tastes 

PaQuí tequilas are not just a delicious liquid, our tequilas are authentically Mexican and built for a growing American craft liquor market. 


The PaQuí brand reflects and captures the emotion behind tequila: Mexican cultural authenticity,  a sense of old world craftsmanship and quality, a sense of enjoyment, sociability and fun. The brand is loaded with depth and can communicate its profile and its ties to the unique tequila drinking experience. 

Big growth through loyal customers

In five to six years we hope to achieve top seven brand volume in the high-end segment with a volume level of 150k 9L cases. The roadmap involves expansion to 30 or more states and significant marketing spend to build drinker awareness and trial. We believe that the brand’s uniquely attractive taste profile will be recognized and attract drinkers from the dominant brands. 

There appears to be an absence of artistry in the tequila market and we believe that by providing delicious tequila to American bars and liquor stores we will attract loyal customers and establish our tequila as a household name. We offer high-end sipping tequilas at an affordable price, making PaQuí an ideal option for any tequila drinkers wanting to explore the possibilities of the beverage. 


Ultimately, our goal may be to attract large significant and fitting spirit company to purchase PaQui. Significant spirit companies do not develop their own new brands but rely on entrepreneuring brands like PaQuí and purchase them once they have developed a convincing volume base. Once a high-end tequila brand gains  significant volume there are eager buyers in mid-size to large spirits companies which have paid from $3300 to $11,000 per case in recent acquisitions (Beverage Daily.com).  

Trust, commitment and a love of fine tequila 

Our core team is built on camaraderie and partnership that crosses national lines with the Founder, Sales Director and Marketing Director based in New York, and the Master Distiller and an advisor deeply tied to the tequila community in both Mexico and the U.S. based in their homeland, Mexico. Our Master Distiller and our advisor bring deep knowledge of tequila to our team and the U.S. team who are veterans in areas of alcohol- and beverage sales and marketing, work hard to ensure that the marketing is doing justice to the delicious liquid in our bottles.

The team is deeply experienced and full of the grit and determination needed to excel in this challenging category. We work as a team, communicate directly, defer to each other’s wisdom, argue our views, respect decisions and move forward. We trust each other, knowing that we all want to succeed while growing as a team and as individuals.

We have tried and true products set to grow into a flourishing market 

Just as the beer industry 25 years ago was controlled by a few mammoth players, the tequila industry is now dominated by a few brands. These companies are marketing machines with huge power, but they neglect taste and quality. This rampant lack of quality in the tequila market has left a gaping hole to be filled by a company that is able to provide a distinguished tequila at an affordable price.

Source: Impact and IWSR

PaQuí offers a much more enjoyable drinking experience that can surprise and delight the drinker. So many drinkers have told me they don’t like tequila but love PaQuí. PaQuí’s branding does a great job in being authentic and fun, and we are already airing ads and educational content that will reach over 50 million households. And most importantly, we have a product that is consistently enjoyed and repurchased.

Offering Summary


Company

:

Tequila Holdings, Inc.

Corporate Address

:

55 East End Ave #7d, New York, NY 10028

Offering Minimum

:

$9,999.84

Offering Maximum

:

$1,069,999.48

Minimum Investment Amount

(per investor)

:

$199.20











Terms


Offering Type

:

Equity

Security Name

:

Class B Common Stock

Minimum Number of Shares Offered

:

6,024

Maximum Number of Shares Offered

:

644,578

Price per Share

:

$1.66

Pre-Money Valuation

:

$7,999,377.32











Early Bird Bonuses:

First 1 day - Friends & Family 20% Bonus Shares

Next 2 days - Friends & Family 15% Bonus Shares

Next 4 days - Early Bird 10% Bonus Shares

Next 14 days - Early Bird 5% Bonus Shares

ALL INVESTOR PERKS:

$500
Set of fun PaQui branded stickers that you can put on your laptop, water bottle, register, anywhere you want!

$1,000
PaQui T-Shirt with aztec warrior design and laptop sticker set (as above).

$5,000
PaQui T-Shirt, sticker set, and a set of PaQuí x RIEDEL Ouverture Tequila stem sipping glasses

$10,000
5% bonus shares + 2 PaQui T-Shirts, sticker set, a set of PaQuí x RIEDEL Ouverture Tequila stem sipping glasses

$20,000
7% bonus shares + PaQui T-Shirt + 1 Dedicated Tasting Event with the Owner and PaQui team with fellow $20K+ investors in NYC at one of our partner lounges. Airfare and hotel not included. Plus 1 guest allowed. 

$75,000
10% bonus shares + PaQui Silvera cocktail making class with one of our mixologist / bartenders in NYC. Flights & hotel included and will be booked by the PaQui team. 

$100,000+
15% bonus shares + Trip to Mexico with fellow $100K investors and PaQui owner to meet with our Master Distiller Gilberto. Flights & hotel included and will be booked by the PaQui team. 

*All perks occur after the offering is completed.

*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below

The 10% Bonus for StartEngine Shareholders

Tequila Holdings Inc. will offer 10% additional bonus shares for all investments that are committed by StartEngine Crowdfunding Inc. shareholders who invested over $1,000 or made at least two investments in StartEngine's own offerings.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 200 shares of Class B Common Stock at $1.66 / share, you will receive 20 bonus shares, meaning you'll own 220 shares for $332. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

The Company will not incur any irregular use of proceeds.


Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$56,225.00 USD
$15,924.00 USD
Cash And Cash Equivalents
$13,524.00 USD
$4,924.00 USD
Accounts Receivable
$11,906.00 USD
$0.00 USD
Short Term Debt
$421,280.00 USD
$313,268.00 USD
Long Term Debt
$1,495,124.00 USD
$1,232,645.00 USD
Revenues And Sales
$53,553.00 USD
$0.00 USD
Costs Of Goods Sold
$52,559.00 USD
$1,000.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$330,190.00 USD
-$130,794.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

PaQuí raises over $106K in just 25 days through 205 investors ... and counting!

6 days ago

We can't be more pleased and thankful to all our 200+ investors who supported us in the first 3.5 weeks! The PaQuí Tequila campaign has rapidly raised over $106K in just 25 days since our launch and our speed is only accelerating! 


We look forward to updating you with more good news in the coming days and weeks! 


In the meantime, please share the news and our campaign page to all those you think would want to get in early on a growing, handcrafted, luxury tequila company! 

Notice of Funds Disbursement

10 days ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, PaQuí Tequila has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in PaQuí Tequila be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

THANK YOU INVESTORS & SUPPORTERS! We're off to a great start!

10 days ago

To our Early Bird Supporters & Investors!


We are coming out of the "Early Bird" investment stage STRONG! Within less than 3 weeks (including the Holiday weeks!) of our campaign launch, we have already raised $86,230 thanks to our initial 174 investors! And, there may even be more by the time you see this.


We have also seen a lot of interest and investments coming in from our social channels, especially Facebook and Instagram, and our campaigns have been averaging a 3x ROI investment conversion rate within Week 1. This is a great show of success on our ability to appeal to, and bring in completely new audiences to our page to invest. Moreover, the ROI rate suggests that our brand's look, messaging and promise are resonating with the audience groups that we have begun to identify. We will continue to grow and expand our reach and brand awareness with increasing strength so be on the look out!


Our average investment size is around $500 and our daily investment flow is averaging out to be around $4,000 per day, which is phenomenal -- but we are aiming to reach at least $6,000 a day in the coming weeks. 


As we enter the core weeks of the campaign, it is very important to not only keep the momentum going but increase it with growing speed. So, please share our campaign page and your newest portfolio addition with your friends, family, colleagues, former class mates, your favorite local bar tenders and everyone that wants to be a part of the PaQui growth and fun! 


We are looking forward to having weekly updates and exciting news coming your way. 


We look forward to updating you weekly with exciting news, updates, and happenings as we grow and expand our campaign! 


Thank you!

John & Team

Notice of Material Change in Offering

about 1 month ago

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the PaQuì Tequila offering. Here's an excerpt describing the specifics of the change:


Tequila Holdings, Inc. has updated their offering document.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

Show More Updates End of Updates

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