OYO Fitness

Fitness That Fits Your Lifestyle

OYO Fitness

Fitness That Fits Your Lifestyle

OVERBROOK, KS
Consumer Products
OYO Fitness is one of the fastest growing international health & fitness companies. Our mission is to make fitness accessible to everyone - anytime, anyplace. Our growth will continue to accelerate with aggressive new product launches of portable gyms, home gyms and massage products -- connected to a new subscription revenue platform for streaming workouts and shared experiences.

$311,812

raised
276
Investors
$16.6M
Valuation
$2.00
Price per Share
$250.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering

$311,812

raised
276
Investors
$16.6M
Valuation
$2.00
Price per Share
$250.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering

Rewards

Get rewarded for investing more into OYO Fitness:

$250+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$500+
Investment
Tier 1 | $500
Invest $500 and receive an OYO T-Shirt and access to Online Live Event with endurance racer IMSA Champion Pipo Derani, former Astronaut Commander Leroy Chiao PhD and Founder Paul Francis.
$1,000+
Investment
Tier 2 | $1,000
Invest $1,000 and receive an OYO Gym, NOVA Gym or OYO Massager (free shipping only for the US) + access to Online Live Event with endurance racer IMSA Champion Pipo Derani, former Astronaut Commander Leroy Chiao PhD and Founder Paul Francis.
$5,000+
Investment
Tier 3 | $5,000
Invest $5,000 and receive all previous Tiers + online group conference with Founder and CFO + 2% Bonus Shares.
$10,000+
Investment
Tier 4 | $10,000
Invest $10,000 and receive all previous Tiers + 5% Bonus Shares.
$25,000+
Investment
Tier 5 | $25,000
Invest $25,000 and receive all previous Tiers + a one-on-one call with the Founder and CFO +10% Bonus Shares.
$50,000+
Investment
Tier 6 | $50,000
Invest $50,000 and receive all previous Tiers + 15% Bonus Shares.
$250,000+
Investment
Tier 7 | $250,000
Invest $250,000 and receive all previous Tiers + a one-on-one meeting with the Founder and CFO + 20% Bonus Shares.

Reasons to Invest

Over $15,000,000 Revenue Since January 2020 | The OYO Personal Gym and higher resistance NOVA Gym continue to be the best in class for portable fitness.
NOVA Personal Gym is the #1 Most-funded Fitness Product on Kickstarter* | Our pipeline of proprietary new products includes connected versions of our SpiraFlex powered OYO and NOVA Gyms, SpiraGym home gyms, and cordless OYO Total Body Massagers. This additional capital also will support development of our connected subscription platform, a recurring revenue model that has proven to be very successful in our industry.
SpiraFlex Resistance Technology Developed for NASA | Our gyms, powered by SpiraFlex, provide total body strength training, without the size, weight, or cost of the competition. We developed the SpiraFlex Resistive Exercise Device for NASA, which has been used by astronauts to keep fit for many years on the International Space Station. A NASA-sponsored 16-week study showed SpiraFlex built as much muscle as free-weights. Our products enjoy broad global intellectual property protection.

*Verified as of 3/11/2022

Our mission is to provide health and fitness solutions where you are right now


OYO Fitness products are for people who don’t have time for the health clubs, or they desire to get in shape and lose weight and find large expensive home gyms or free-weights inconvenient or cumbersome.


*Product shown above is not yet available for purchase on the general market


OYO is launching product line extensions of the #1 crowdfunded fitness product, the NOVA Personal Gym*, a line of SpiraGym home gyms, and entering the cordless handheld massage market with our OYO Total Body Massager line, which provides the option of LATERAL or PERCUSSION massage in one combo unit -- for the same price as many massage guns.

*Verified as of 3/11/2022

The Problem


It's hard to find time to exercise

Lack of exercise stresses the mind and atrophies the body.

People say they want the benefits of exercise, but don’t have time, or access to equipment.


Long periods of sitting at the computer, in the car and lounging in front of the TV lead to muscle atrophy and loss of bone density, which only accelerates with age. A sedentary lifestyle can also lead to psychological issues.


Strength training is the best countermeasure, however for many people weights are cumbersome, and the momentum can strain or injure joints and muscles. Home gyms are large, heavy, expensive (average cost $1,000 - $3,000; source) time consuming to assemble, and troublesome to maintain, which limits market penetration. Resistance bands don’t have compression, only extension, with resistance peaking at the end of the movement like a rubber band and can snap back causing injury. And like suspension straps, workout locations and exercises are limited to finding anchor points.


Fitting exercise into a busy lifestyle can be problematic, when the options are commuting to the crowded health club or spending hours a week isolated in the basement or back room.

The Solution


Now anyone can fit fitness into their lifestyle


Resistance in all Planes of Movement, Without Weight or Momentum



Our Personal Gyms provide the same benefits as large expensive strength training equipment, freeing you to get fit at home in your living room, at your office desk, or while traveling.


  • Patented SpiraFlex resistance feels like weight resistance, both in concentric and eccentric movements.
  • Resistance in all planes of motion, duplicating exercise movements found on health club and full-size home gym equipment.
  • Patented DoubleFlex activation provides resistance to opposing muscle groups within the same movement, building a balanced body in less time.

SpiraFlex resistance duplicates the benefits of weights – without the weight. SpiraFlex can be sized and packaged into equipment ranging from handheld to full-size home gyms.



The NASA sponsored 16-week study showed SpiraFlex built as much muscle as the free-weight group, which is why NASA used our SpiraFlex Resistive Exercise Device on the International Space Station to keep crewmembers fit in microgravity.


*This testimonial may not be representative of the experience of other customers and is not a guarantee of future performance or success.


New Product Pipeline


1.) OYO Total Body Massager (Planned 2nd Quarter Launch)

Wraps around any body part, providing Lateral (side to side) vibration, for soothing, deep massage relief and recovery. Converts to percussion gun, so you have the option of Lateral or Percussion Massager in one combo unit for the same price as many massager guns.


*Product shown above is not yet available for purchase on the general market


*Product shown above is not yet available for purchase on the general market


“Pre-race I use the OYO Massager to relax my back and increase blood flow to my shoulders and neck. Post-race I use to relieve my aches and pains”

*This testimonial may not be representative of the experience of other customers and is not a guarantee of future performance or success.  *Product shown above is not yet available for purchase on the general market

- Pipo Derani, Investor & Spokesperson

IMSA Champion, 3x Sebring and Daytona Winner



2.) NOVA Gym II (Planned 2nd Quarter Launch)

Improved with larger heavy duty, long-life FlexPacks


3.) Connected versions of the OYO & NOVA Gym 

Integrated sensors connected to subscription workout platform.


*Product shown above is not yet available for purchase on the general market


4.) SuperNOVA

New design that incorporates higher resistance levels and connects. 


*Product shown above is not yet available for purchase on the general market


5.) SpiraGym Home Gym

Up to 360lbs of SpiraFlex resistance. Adjustable ergonomics to perform exercises in comfort with full range of motion. Half the cost, size, and weight of the competition. Prototype developed.


*Product shown above is not yet available for purchase on the general market


6.) OYO Connected Platform

Subscription revenue from streaming workouts, with shared fitness experiences. New versions of products will link.


*Product shown above is not yet available for purchase on the general market


OYO-Branded Apparel & Accessories



*Product shown above is not yet available for purchase on the general market


OYO (On Your Own) Branded Performance Wear


Our plan is to build out the apparel line and accelerate partnerships with athletes and influencers who have overcome challenges OYO (On Your Own).


Have license with endurance racer Pipo Derani (IMSA Champion, 24hrs of Daytona and 12hrs of Sebring (3x) winner), for exclusive apparel lines.

The Market


Who does not want to be Fit & Healthy?


Many people are aware that lack of exercise results in the loss of bone density and the muscle mass required for functional health. Furthermore, rising disposable income, growing health consciousness, and media efforts to promote healthy lifestyles have fueled the adoption of strength training equipment. However, Strength Training technology has seen very little innovation.


Pandemic Paradigm


During the pandemic many people discovered they prefer the convenience, control, and economics of operating from their home base or mobile locations, thus a hybrid lifestyle has emerged for work, entertainment and fitness. Many also now have the option to commute to work full or part time -- (taking their OYO and NOVA Gyms with them to fit in a workout during online meetings or breaks). Owning your own exercise equipment allows flexibility and control of the experience, without time consuming trips to the crowded health club.


OYO and NOVA Gyms only weigh a couple pounds and fold up to go anywhere, so in addition to home use, we have tens of thousands of road warrior customers, including frequent flyers, over-the-road truckers, RVers, and boat owners.


Global Markets

  • Fitness Equipment market exceeded USD 10 billion in 2020 and is expected to expand at over 11% CAGR from 2021 to 2027. The global industry shipments are anticipated to cross 25 million units by 2027. (source)
  • Fitness App market is projected to grow from $13.78 billion in 2020 to $120.37 billion by 2030. (source)
  • Online/Virtual Fitness market size was valued at $6 billion in 2019, and is projected to reach $59 billion by 2027, growing at a CAGR of 33.1% from 2020 to 2027. (source)
  • Electric Massager market is expected to grow by $6.6 billion during 2020-2024 progressing at a CAGR of 6%. (source)


Some of the innovators in the home fitness equipment market include Tonal, Tempo, Nautilus, NordicTrack, Peloton, Echelon and Mirror. The most common cordless massager is the percussion gun. Key players include Therabody and Hypervolt.



Our Traction


Over $15 million in revenue in 2020/2021

  • Highest Crowdfunded Fitness Product in History*
  • Aggressive Global Growth
  • Proven Direct to the Consumer Model
  • Deep New Product Pipeline
  • Broad Global Intellectual Property

*Verified as of 3/11/2022

⭐⭐⭐⭐⭐

“… have used every machine and technique known to man. I purchased the NOVA gym several months ago and cannot be happier. I can sit on my couch, and while watching TV, I can get a full and satisfying workout. There is no other equipment I know of that can match NOVA's versatility when it comes to building lean muscle and strength. I love this machine."

- P. Barlow


⭐⭐⭐⭐⭐

“Love the ease of use. I have other equipment including free weights and so far, nothing has shown me results you can see as quickly as the OYO Gym."

Stephan V.


⭐⭐⭐⭐⭐

“Love both of my OYOs! As a full time RV traveler, they are a convenient, easy to store alternative to weights and perfect for my post run workouts. I’ve noticed a considerable difference in muscle tone and reduction in fat. Highly recommend the easy to afford OYO."

Greg S.

*Testimonials may not be representative of the experience of other customers and are not a guarantee of future performance or success.

THE BUSINESS MODEL


We manufacture our products & market direct to the consumer

In North America OYO advertises directly to our target markets with online platforms including Facebook, Instagram, Google, YouTube, TikTok and email campaigns. In addition, an extensive DRTV (Direct Response TV) campaign has been running for over three years. We are also one of the top selling fitness companies on Amazon US.


We use crowdfunding platforms such as Kickstarter and Indiegogo to launch and advertise new products internationally, about 50% of these sales are outside North America, which has been instrumental in building a global brand.


Our growing international distributors include the UK, EU, Singapore, Hong Kong, and Taiwan. Portability and modest cost are a good fit for international fitness markets.


To take advantage of the millions of dollars a year invested in advertising, we have recently added or are onboarding retailers; DICK’s Sporting Goods, Costco (Japan), and Bed Bath & Beyond.



We have an office in Taipei and maintain close relationships with our vendors in Taiwan and other suppliers. Containers are shipped to Smartwarehouse near Kansas City for wholesale distribution, Amazon FBA shipments and drop shipping to our North American customers. International distributors are shipped directly from Taiwan.


HOW WE ARE DIFFERENT


Our products provide fitness solutions for the convenience of the customer - Anywhere, Anytime


OYO Fitness has disrupted the fitness industry with SpiraFlex resistance technology that duplicates the benefits of weights – without the weight. SpiraFlex can be packaged into fitness equipment ranging from portable, to full size home gyms providing up to 360lbs of isotonic (like free-weights) resistance.


Our patent pending OYO Total Body Massager is the only self massager that can reach and apply lateral massage vibration to all parts of the body, including neck, shoulders, back, glutes, legs and feet. Another unique selling proposition is that it converts to a quality percussion massager, thus offering the option of lateral or percussion massage in one combo unit.

THE VISION


Our vision is to become a dominant brand in fitness, massage, and apparel

  • Expand our leadership position in Portable Gyms
  • Add mid-size and full-size Home Gyms
  • Enter the cordless massager and wellness products market with the OYO Total Body Massager
  • Launch Subscription Revenue Platform for amazing connected workout experiences
  • Grow OYO (On Your Own) Performance Wear line

Why Invest


The world wants and needs our products

Regular exercise can improve all aspects of life, and OYO Fitness has shown growth with proprietary products that provide easy to use fitness solutions at the convenience of the user.


The 3 reasons to invest in OYO Fitness are:

  • Customers say OYO products make fitness convenient, which has been transformative to them
  • SpiraFlex technology provides the same benefits as weights - without the size or weight.
  • Deep product pipeline that expands strength training products and opens new markets with connected subscription workout experiences, innovative massagers, and performance apparel. Broad international patents and trademarks.
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Offering Summary


Company

:

OYO Fitness, Inc.

Corporate Address

:

374 N. 750th Rd, OVERBROOK, KS 66524

Offering Minimum

:

$10,000.00

Offering Maximum

:

$1,070,000.00

Minimum Investment Amount

(per investor)

:

$250.00











Terms


Offering Type

:

Equity

Security Name

:

Non-Voting Common Stock

Minimum Number of Shares Offered

:

5,000

Maximum Number of Shares Offered

:

535,000

Price per Share

:

$2.00

Pre-Money Valuation

:

$16,556,988.00











*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Company Perks*

Time-Based:

Friends and Family Early Birds

Invest within the first 72 hours and receive 15% Bonus Shares.

Super Early Bird Bonus

Invest within the first week and receive 10% Bonus Shares.

Early Bird Bonus

Invest within the first two weeks and receive 5% Bonus Shares.

Amount Based:

Tier 1 | $500

Invest $500 and receive an OYO T-Shirt and access to Online Live Event with endurance racer IMSA Champion Pipo Derani, former Astronaut Commander Leroy Chiao PhD and Founder Paul Francis.

Tier 2 | $1,000

Invest $1,000 and receive an OYO Gym or NOVA Gym or OYO Massager (free shipping only for the US) + access to Online Live Event with endurance racer IMSA Champion Pipo Derani, former Astronaut Commander Leroy Chiao PhD and Founder Paul Francis.

Tier 3 | $5,000

Invest $5,000 and receive all previous Tiers + online group conference with Founder and CFO + 2% Bonus Shares.

Tier 4 | $10,000

Invest $10,000 and receive all previous Tiers + 5% Bonus Shares.

Tier 5 | $25,000

Invest $25,000 and receive all previous Tiers + a one-on-one call with the Founder and CFO +10% Bonus Shares. 

Tier 6 | $50,000

Invest $50,000 and receive all previous Tiers + 15% Bonus Shares. 

Tier 7 | $250,000

Invest $250,000 and receive all previous Tiers + a one-on-one meeting with the Founder and CFO + 20% Bonus Shares. 

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

OYO Fitness, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Non-Voting Common Stock at $2.00 / share, you will receive 110 shares Non-Voting Common Stock, meaning you'll own 110 shares for $200. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Insider Investment Notice

Officers, directors, executives, and existing owners with a controlling stake in the company (or their immediate family members) may make investments in this offering. Any such investments will be included in the raised amount reflected on the campaign page.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$497,717.00 USD
$248,472.00 USD
Cash And Cash Equivalents
$150,142.00 USD
$54,571.00 USD
Accounts Receivable
$0.00 USD
$0.00 USD
Short Term Debt
$3,286,745.00 USD
$2,214,117.00 USD
Long Term Debt
$82,243.00 USD
$105,850.00 USD
Revenues And Sales
$4,344,154.00 USD
$11,078,510.00 USD
Costs Of Goods Sold
$2,445,024.00 USD
$5,737,776.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$964,551.00 USD
-$10,860.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

OYO Featured in StartEngine Newsletter Passing $300,000 Investment Level!

13 days ago

Fantastic level of support from our community this weekend pushing us past $300K.

We are preparing to launch the OYO Total Body Massager on Kickstarter next month, hoping to approach the NOVA Gym success of $4,411,495 in funding back in 2020. Production tooling has started on the OYO Massager. Here’s a few photos from our recent shoot.

Paul Francis


You Can Be The One to Push OYO Fitness Past $300,000!

18 days ago

If we pass $300K in investments by the weekend, StartEngine will feature OYO Fitness in their Sunday newsletter. 

I appreciate the incredible level of support from our community in the short time our offering has been on the StartEngine platform, which allows the public to invest in early stage growing companies.

Onward,

Paul Francis

OYO Passes $275,000 in Funding. TV Advertising Expands to ESPN.

29 days ago

OYO advertises the OYO and NOVA Gym on Facebook, Google, Instagram, YouTube, Amazon and TV broadcast/cable. Many of the sports networks, such as ESPN air in public areas such as restaurants, bars, airports, health clubs etc. which magnifies our reach.


Pipo Testing OYO Massager Pre-production Prototype

about 2 months ago

Investor and spokesperson, IMSA Champion endurance racer Pipo Derani has been testing and providing feedback on our OYO Total Body Massager. Last month at 12 hours of Sebring he finished in 3rd place, a race he has won 3 times. Pipo uses the OYO Massager to loosen up his neck and shoulders before the race. Post-race he treats sore muscles, using both the lateral and percussion vibration options.

Our Community Joins In! | Insider Investment Notice

about 2 months ago

We are excited to see the support of our community, with insiders investing a total of $26,217.50 into our OYO Fitness offering.

In just over two weeks we have raised over $240,000 from 228 investors. We appreciate your trust and support. Please refer to the Company's offering materials for further information and refer to the Company's Risk Factors.

Thank You

Paul Francis

CEO 

NOVA Gym to Launch on Amazon.com

about 2 months ago

After less than two weeks on StartEngine,  investments are still dramatically growing in OYO Fitness. Checkout the Tiered Rewards you can receive with your investment. I want to thank all our investors who are helping us revolutionize the health & fitness industry with solutions that improve the quality of life of our users.

Regarding development of the OYO Total Body Massager, pre-production prototypes are undergoing lifecycle testing, and so far, we have not found any wear issues in the electro-mechanics. The unit will operate about 4 hours on a single charge. Production tooling has started, with some off-tool parts already molded. Our plan is to launch on Kickstarter in May, with full production this summer. 

 Also, we finally have enough NOVA Gym inventory to join the OYO Gym on Amazon.com next week, providing a big boost to overall sales.

We appreciate your investment as we continue our mission is to make fitness accessible to everyone - anytime, anyplace.

Onward!

Paul Francis

Founder/CEO

OYO Fitness Passes $100,000 in Funding on StartEngine - Pipo Races for his 4th Win at Sebring

2 months ago
 Thanks to many of you, in just the first few days we passed the $100,000 milestone in our offering! A great deal our investors are OYO Fitness customers that are telling us they are excited to be able to now own stock and participate in our growing company. 


Our spokesperson and investor, Champion endurance racer Pipo Derani is going for his 4th win at 12hrs of Sebring today. Pipo saw a Facebook ad for the NOVA Gym in Brazil and reached out to me asking for a sample to use on the road. He found the NOVA provided the same benefits of using free-weights, yet only weighed a couple of pounds and folded up to fit in his carry on. This is his TV spot that will run during coverage of Sebring race tonight: https://youtu.be/_ALKQy5phtw

Friends & Family Bonus Shares Expiring in Just Hours : Investor Momentum Pushes OYO Fitness onto the StartEngine Main Page

2 months ago


With your support OYO Fitness is now on the StartEngine main page. In just the first few days our projections for this campaign have been massively exceeded! The OYO team appreciates your investment and shared belief in our mission.

Please note the Friend & Family Bonus Share reward is expiring in just hours.




OYO FITNESS LAUNCHES TODAY ON STARTENGINE

2 months ago

OYO Fitness is one of the fastest growing global health & fitness companies, with the mission to make fitness accessible to everyone - anywhere, anytime.

“It all started when I invented SpiraFlex resistance technology for NASA to keep astronauts in shape on the International Space Station,” said Paul Francis, Founder/CEO. “We then disrupted the fitness industry by incorporating SpiraFlex into portable gyms that provided similar results as health club equipment and full size home gyms”.

This capital raise will accelerate the development of our connected subscription platform, and new hardware, including the SuperNOVA Personal Gym, and the SpiraGym Total Body Home Gym, which is half the size, weight, and cost of the competition.

In the second quarter of 2022, OYO will enter the cordless massager market, with the launch of the OYO Total Body Massager. The world's first handheld lateral vibration belt massager, which reaches all parts of the body, and converts to a massage gun for percussion vibration. This design provides the option of lateral or percussion therapy in one system.

The company's plans include:

  • Expanding leadership position in Portable Gyms

  • Adding mid-size and full-size Home Gyms

  • Entering the cordless massage market with the OYO Total Body Massager  

  • Launching the OYO Fitness Subscription Platform

  • Growing OYO (On Your Own) performance wear line

We are excited to offer stock to the public starting today. You can now invest in OYO Fitness and participate with us in revolutionizing the health and fitness industry!

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