Online Stores

A platform for online retailers selling niche products

Online Stores

A platform for online retailers selling niche products

New Stanton, PA
E-Commerce
Online Stores is a web platform to sell and distribute niche products, with $55M in sales in 2020.

$69,450

raised
38
Investors
$18.7M
Valuation
$2.50
Price per Share
$250.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$5M
Offering Max
Reg CF
Offering

$69,450

raised
38
Investors
$18.7M
Valuation
$2.50
Price per Share
$250.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$5M
Offering Max
Reg CF
Offering

Rewards

Get rewarded for investing more into Online Stores:

$250+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$250+
Investment
$250+ Tier
All shareholders get additional discounts at our stores plus faster & cheaper shipping options. See the Investment Incentives* section at end of this page for more details.
$2,500+
Investment
$2,500+ Tier
Invest $2,500 and receive 15% bonus shares
$5,000+
Investment
$5,000+ Tier
Invest $5,000 and receive 20% bonus shares
$10,000+
Investment
$10,000+ Tier
Invest $10,000 and receive 20% bonus shares + $500 in free products each year as long as the original purchaser still owns all the stock

Reasons to Invest

Big market: Online Stores websites get a combined 15M visits a year and serves 500,000 customers annually.
Customer satisfaction: Honored by Newsweek as one of the Best Online Shops of 2021.
Accelerated growth: OLS has a 22% average compound growth rate for 20 years using only retained profits and a secured bank line of credit.

OVERVIEW


A website for niche businesses to thrive

Online Stores Inc. is a retailer and manufacturer based in New Stanton, PA that sells a variety of niche items from English tea to LED lighting. The mission is to provide a one-stop hub for small companies to grow their sales and sell their merchandise, without having to invest in their own warehouse or website. OLS has 3 warehouses: 2 outside Pittsburgh, Pennsylvania and the other in Sparks, Nevada.



OLS was founded in 2001 by husband and wife duo, Kevin and Lisa Hickey, in their basement. The Company now employs 135 staff. 


THE PROBLEM


Selling online is costly and timely for new online retailers

Niche online retailers have to create and maintain their own website, technology, warehouse, fulfillment, and customer service model. Building and marketing an online store is a tremendous undertaking for a new business, which have limited brand recognition and resources. 




THE SOLUTION


A one-stop hub for retailers

Online Stores is a hub for online retailers who are looking to provide a quality shopping experience. We recognize value and service is what brings people back to our platform. We sell a diverse selection of products to a diverse group of buyers. It’s allowed us to invest $7 million dollars developing an integrated order processing and warehouse management system that we believe outperforms those used by companies significantly larger than us. That is why some of our websites were recognized as being among the Best Online Shops in their categories by Newsweek in 2020, 2021 and 2022. 


We've found our own ways to eliminate costs and improve operations without sacrificing our relationship with suppliers and buyers. Through our widely recognized and trusted brand name, we are able to build repeat business and website traffic.



Pride in Our Customer Service


To address the natural pain points of shopping, we have invested a substantial amount of time in developing our own customer service team that customers can call directly with product questions. We work with Five 9, a leading AI call center provider to automate our calls. We also integrated our website with our business systems to automate product reordering and drop shipping.




THE MARKET


$55M in sales reached in 2020

Online shopping is one of the most popular online activities worldwide. Not surprising, the global e-commerce retails sales hit a high of $4.28 trillion in 2020 alone. This trend was seen on the national level ($431.6B U.S dollars in 2020) all the way down to niche online retailers. Evident by the fact that there are 2,000+ niche online retailers, generating over $50B annual sales in the U.S. alone (Source: Pipecandy.com). 



We also felt the benefits of this industry. Our sales reached $55M in 2020, and in October 2021 we had a record sales month, with $5.95M sales. Our advanced demand planning system has enabled us to remain well stocked. We currently have 30,000 products in stock and ready to ship, plus another 30,000 that we can drop ship.




OUR TRACTION


Serving 500,000 customers a year 

We are proud that we serve 500,000 customers a year with high satisfaction rates.



We have a proven success rate of growth. Between 2010 and 2020, Online Stores has grown from a $27M to a $55M business. In 2020 alone, Online Stores saw a 15% growth in business. Now, we’re one of America’s largest niche retailers. We’ve grown at a 22% average compound growth rate for 20 years strong, and we look forward to keeping true to that momentum. 




WHY INVEST


Order quality retail products with ease

Our vision is for Online Stores to become a household name in the U.S. and internationally within 5 years. But as of right now, we pride ourselves on offering quality products, friendly 24/7 customer service, fast delivery, and expert product knowledge. 




Offering Summary


Company

:

Online Stores, Inc.

Corporate Address

:

1000 Westinghouse Dr., Suite 1,, New Stanton, PA 15672

Offering Minimum

:

$10,000.00

Offering Maximum

:

$5,000,000.00

Minimum Investment Amount

(per investor)

:

$250.00











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

4,000

Maximum Number of Shares Offered

:

2,000,000

Price per Share

:

$2.50

Pre-Money Valuation

:

$18,666,877.50











*Maximum number of shares offered subject to adjustment for bonus shares. See bonus info below.

Voting Rights of Securities Sold in this Offering

Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

Investment Incentives*

Time Based

Friends and family

Invest in the first 72 hours and receive 15% bonus shares

Super early bird

Invest in the next 72 hours and receive 10% bonus shares

Early bird

Invest in next 7 days and receive 5% bonus shares

Amount Based

$250+ Tier

  • All shareholders get additional discounts at all our stores and faster and cheaper shipping options. Shareholders will get special pricing on all our stores, with 5 to 15% off our already low regular prices. They will also get free shipping on orders over $30 on all our stores (normally $50 - $99 depending on the store) and 30% discount on all expedited shipping. In addition, they will get access to exclusive shareholder deals and discounts, which will be sent out monthly by email. The discounted prices will normally stack with our other promotions to enable our shareholders to get double discounts. 

$2,500+ Tier

  • Invest $2,500 and receive 15% bonus shares 

$5,000+ Tier

  • Invest $5,000 and receive 20% bonus shares

$10,000+ Tier

  • Invest $10,000 and receive 20% bonus shares + $500 in free products each year as long as the original purchaser still owns all the stock

*All perks occur when offering is complete.

The 10% StartEngine Owners' Bonus

Online Stores, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $2.50 / share, you will receive 10 additional shares of Common Stock, meaning you'll own 110 shares for $250. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

Example - The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments and salary made to one's self, a friend or relative; Any expense labeled "Administration Expenses" that is not strictly for administrative purposes; Any expense labeled "Travel and Entertainment"; Any expense that is for the purposes of inter-company debt or back payments.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$13,620,065.00 USD
$12,888,667.00 USD
Cash And Cash Equivalents
$247,550.00 USD
$75,983.00 USD
Accounts Receivable
$1,095,793.00 USD
$769,771.00 USD
Short Term Debt
$7,246,719.00 USD
$12,157,599.00 USD
Long Term Debt
$788,075.00 USD
$104,735.00 USD
Revenues And Sales
$55,120,381.00 USD
$47,380,688.00 USD
Costs Of Goods Sold
$40,065,630.00 USD
$34,153,624.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
$522,138.00 USD
-$638,864.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


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