The OLLO Group, Inc.

High-performance sneakers

The OLLO Group, Inc.

High-performance sneakers

Torrance, CA
Fashion & Apparel
OLLO makes high-performance footwear for ‘movement sports’ athletes, designing shoes that function in incredibly demanding environments. With best-in-class grip, OLLO shoes have become a favorite among parkour, freerunning, and ninja warrior athletes, and the brand is gaining traction worldwide.

$73,242

raised
118
Investors
$4.5M
Valuation
$5.00
Price per Share
$270.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering

$73,242

raised
118
Investors
$4.5M
Valuation
$5.00
Price per Share
$270.00
Min. Investment
Common
Shares Offered
Equity
Offering Type
$1.07M
Offering Max
Reg CF
Offering

Rewards

Get rewarded for investing more into The OLLO Group, Inc.:

$270+
Investment
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
$270+
Investment
Tier 1
One (1) free pair of OLLO shoes.
$500+
Investment
Tier 2
One (1) free pair of OLLO shoes + 10% lifetime discount.
$1,000+
Investment
Tier 3
Two (2) free pairs of OLLO shoes + 15% lifetime discount.
$2,500+
Investment
Tier 4
Two (2) free pairs of Ollo shoes per year for 5 years + Investor only custom design insoles + 15% lifetime discount + 5% bonus shares.
$5,000+
Investment
Tier 5
Four (4) free pairs of shoes per year for 5 years + Investor only custom design insoles + 20% lifetime discount + 10% bonus shares.
$10,000+
Investment
Tier 6
Four (4) free pairs of shoes a year for 5 years + Investor only custom design insoles + One of a kind pair of the Ollo Alpha or Sapien X + 20% lifetime discount + 20% bonus shares.

Reasons to Invest

A first-mover in the movement sports footwear space with over 20K loyal customers.
Founded by a footwear industry veteran with 25 years of experience growing brands like Burton, TOMS, OʼNeill, and more.
Movement sports are growing rapidly, with the addition of parkour and ninja warrior to the Olympics becoming an ever-more likely reality.

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Overview


Shoes for a new breed of athlete

OLLO’s shoes are crafted specifically for the movement sports athlete with custom-designed ‘lasts’ (the foot form used as the base of the shoe that provides perfect stance, and a specially blended rubber compound for incredible grip). OLLO is a first-mover in the space, marketing shoes specifically for this new breed of athlete. We currently ship entirely DTC but are looking toward expanding to the wholesale market with sales in parkour and ninja warrior gyms around the world.


The Problem


Movement sports are incredibly demanding, but athletes have been stuck with the same old shoes

As parkour, freerunning, and ninja warrior entered the cultural consciousness and became one of the fastest-growing sports segments in the world, athletes remained without a purpose-built shoe for their unique movement.

They were forced to use shoes designed without the functional considerations for the way they moved and for their environments and needed something that functioned at a higher level.


The demands of movement sports beckoned for a shoe with superior grip, lightweight, flexibility, and the support needed to be compatible with the athletic skill and physical conditioning of top-level parkour, freerunning, and ninja warrior athletes.

The Solution


Shoes for athletes on the cutting-edge

With OLLO, finally, movement sports athletes have footwear designed with them in mind. Shoes that they can trust to perform at the same high level that they do.


The foundation of all footwear is the LAST, the form that shoes are built on. OLLO worked closely with Jones & Vining, a company that has been designing lasts for 90 years, to create the perfect last for movement sports. OLLO's lasts enhance toe spring, provide a natural stance, and reduce ankle roll. Our biggest performance advantage comes from our 0110 / HIGH GRIP rubber compound that gives these athletes the world-class grip they need to perform safely on all surfaces. For these athletes, their shoe is everything.


Last summer, we began testing prototypes of our new styles, ALPHA, and SAPIEN X. There is a tremendous buzz around them, OLLO's American athlete team wore the prototypes in the recent World Chase Tag US Championships (airing Nov.- Dec. on NBC Sports) and were bombarded with requests to try them out by athletes from other teams.

French freerunning athletes and stuntmen Yoann Leroux and Simon Nogueira trust the Alpha and Sapien X prototypes to keep them safe in their high-risk rooftop scenes. (performed by highly trained professionals).

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The Market


Movement sports is one of the fastest-growing sports segments in the world

And it's not just adolescents and adults who are getting involved. Nowadays, instead of putting their kids in karate or gymnastics classes, many parents are opting for parkour, freerunning, and ninja warrior training where their kids can learn the fun improvisational skills of surmounting obstacles while increasing their mental and physical prowess.  


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Movement sports popularity is evidenced in social channels, where Instagram accounts like @parkour.freefrun have hundreds of thousands of followers gripped by their content and 5M+ Instagram posts exist using #parkour. Some of the most popular parkour and freerunning videos get more than 2M views a month on YouTube. On TikTok alone, #parkour has 13.6B views.


                                               

In 2019 American Ninja Warrior had 4.84 million viewers per episode and is building a global franchise. In 2018 the first Parkour World Cup competitions were held in Turkey and Japan and in 2019 in China and France. Both Parkour and Ninja Warrior are being considered by the IOC to become Olympic sports. The globally expanding venues for competitions is a sign of the growth and vitality of movement sports.


We are cornering the market on the sole piece of equipment for a rapidly growing sports category with significant traction on social media. We are also seeing an additional increase in the popularity of parkour during the Coronavirus lockdown. This presents a clear path and opportunity for growth.

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Our Traction


Over 20K followers on our social media accounts


Over the past 8 years, we have built a strong foundation for OLLO. When we launched OLLO, movement sports were just coming into their own. We have grown a passionate global community of OLLO followers as the parkour, freerunning, and ninja warrior communities have grown. We now exist as a first to market footwear brand that provides movement sports-specific shoes, the only equipment needed for these sports, by the athletes that participate in them.


In the time since we introduced our first shoe, the well-received Original Sapien in 2012, movement sports have become increasingly visible and we believe the market has reached a tipping point in growth.

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*This testimonial may not be representative of the experience of other customers and is not a guarantee of future performance or success.

Accordingly, we have expanded our product lineup and global test team, and are underway with the development of our next models, the Alpha, and Sapien X. Our new models utilize cutting edge manufacturing technologies and are made with highly considered materials that we believe puts OLLO footwear at a whole new level of performance and style to address our customer's needs.



We are now working more closely than ever with Ninja Warrior athletes, to build the ultimate footwear for their particularly demanding environments. In competition, the right shoe can be the difference between winning and coming in second place.


What We Do


Shoes designed specifically to meet the superhuman demands of the movement sports community

We design shoes for movement sports athletes. OLLO shoes are the result of ongoing and rigorous research and development with a global team of test athletes from the parkour, freerunning, and ninja warrior worlds. We take into consideration how they move and the environments in which they train and compete. Our research, testing, and observation inform the design of our footwear from the characteristics of our cushioning materials to our durable and breathable upper materials to the exacting formulation of our high grip rubber compound.


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OLLO's 8 years spent immersed in footwear development for movement sports means that our customers can be confident that our shoes flex where they need to, provide support for lateral force movement, and provide incredible grip on any surface they run on. Shoes are the only equipment that these athletes use, and OLLO's are the shoes they need.


The Business Model


D2C brand with margins between 4 and 4.5x landed cost

We sell 88% of our products via our own website, with the additional 12 percent sold through partner site channels. We will continue to grow our D2C sales by increasing our digital marketing efforts. Our online sales focus has allowed us to maintain a lean operating model with minimal overhead costs.

Our AOV (average order value) which represents our customers' average purchase amount sits around $95, with $21 COGS (cost of goods sold) and margins ranging between 4 and 4.5 times landed cost. The gross profit is then used to offset operating expenses and other associated costs.

How We Are Different


We are a niche footwear brand with first-mover advantage

We are a first-mover footwear specific brand focused on the expanding movement sports market.


Our expert-level knowledge and attention to detail have earned us esteem within the community, and we leverage that trust and brand recognition to continue to iterate and develop new and fresh designs.

We also have a deep and authentic level of engagement within the global community. This conversation continually assists us in our market research and operational decisions and informs our holistic designs. We immerse ourselves not only in the movement of the sport but in the culture and style that surrounds it.


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The Vision


Expanding to wholesale and becoming synonymous with movement sports

Now that we feel we have a handle on our D2C channels we look forward to expanding to wholesale, which will allow for larger deal sizes, recurring revenue streams, and economies of scale resulting in lower production costs.

Through plans to expand into wholesale at parkour, freerunning, and ninja warrior gyms around the world, we will have the benefit of having retail space for our product in the same space that athletes train. This could provide us with an additional revenue stream and help us establish a powerful frontline marketing presence. OLLO will be visible and instantly available to both seasoned athletes and the new generation of kids who are joining the sport.


We plan to continue expanding our brand awareness and market share through OLLO branded events / and sponsoring competitions. It is our goal to make the OLLO brand synonymous with movement sports worldwide.


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OUR LEADERSHIP


Vets of the footwear game

William (Chip) Howes has proven himself as an expert in the footwear field, designing and bringing footwear to market for over 25 years for brands like Burton, TOMS, DC Shoes, and O’Neill. Chip was trained as an industrial designer at the prestigious Art Center College of Design and his experience and knowledge from working with top tier brands in the action sports and street fashion markets for the past two decades has put him in the boardroom of numerous brands as a key strategist on brand growth.


Our Development and Production Advisor Howard Lu has worked on product creation and manufacturing of footwear for almost two decades, working with Chip for much of that journey. He is an expert at international sourcing and his understanding of production methodologies allows him to get products made to the highest standards. 


Mark Toorock, our strategic sports advisor and the founder of American Parkour in Washington D.C. is a legend of parkour and freerunning. He brings to our team, deep roots in the movement sports community, and a cultural understanding of its ongoing evolution.


Gregg Witt, our strategic marketing advisor, is never content to just ‘know it when he sees it’, he has dedicated his career to a focused examination of the wisdom and authenticity inherent in today’s youth, while guiding others on how they might, respectfully, do the same. With over 16 years of experience in youth insights, brand strategy, and marketing activation, he is a renowned cultural marketing strategist and international public speaker. In 2016, he was named a Top Youth Marketer To Follow by Inc. Magazine, and in 2017 made the Forbes list of leading Generation Z experts.

Why Invest


A first-mover brand with a solid team


There is a brand that will take the movement sports market by storm, and with our expertise and global relationships within the industry, we have every reason to believe it will be OLLO. We believe we started the conversation around footwear in this industry and are ready to solidify our position, expand our market share and increase revenue. The movement sports market reach is still in its infancy, but we believe it is growing very rapidly. There is an entire world of potential yet to be reached, and we want OLLO and its investors to be along for that ride.


*This testimonial may not be representative of the experience of other customers and is not a guarantee of future performance or success.

In the Press

COMPLEX - Meant to Fly: A High-Octane Hour in Parkour Sneakers
January 1, 2017

He reminds me that when I arranged this, a session in Manhattan's Riverside Park to test out a pair of sneakers from parkour footwear brand OLLO, I said over email that I preferred to do "whatever is craziest in order to make this story as interesting as possible."

Offering Summary


Company

:

The OLLO Group Inc.

Corporate Address

:

1321 Engracia Avenue, Torrance, CA 90501

Offering Minimum

:

$10,000.00

Offering Maximum

:

$1,070,000.00

Minimum Investment Amount

(per investor)

:

$270.00











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

2,000

Maximum Number of Shares Offered

:

214,000

Price per Share

:

$5.00

Pre-Money Valuation

:

$4,500,000.00











Voting Rights of Securities Sold in this Offering

Voting Proxy.  Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Company Perks*

Time-Based:

Friends and Family Early Birds

Invest within the first 48 hours and receive additional 15% bonus shares.

Super Early Bird Bonus

Invest within the first week and receive an additional 10% bonus shares.

Early Bird Bonus

Invest within the first two weeks and receive an additional 5% bonus shares.

Amount-Based:

Tier 1 | $270

One (1) free pair of OLLO shoes. 

Tier 2| $500

One (1) free pair of OLLO shoes + 10% lifetime discount.

Tier 3 | $1,000

Two (2) free pairs of OLLO shoes + 15% lifetime discount.

Tier 4 | $2,500

Two (2) free pairs of Ollo shoes per year for 5 years + Investor only custom design insoles + 15% lifetime discount + 5% bonus shares.

Tier 5 | $5,000

Four (4) free pairs of shoes per year for 5 years + Investor only custom design insoles + 20% lifetime discount + 10% bonus shares.

Tier 6 | $10,000

Four (4) free pairs of shoes a year for 5 years + Investor only custom design insoles + One of a kind pair of the Ollo Alpha or Sapien X + 20% lifetime discount + 20% bonus shares.

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

The Ollo Group Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of common stock at $5/share, you will receive and own 110 shares for $500. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Inter company debt or back payments. Vendor payments. Salary payments made to one’s self, a friend or relative.

Show More
Most recent fiscal year-end:
Prior fiscal year-end:
Total Assets
$53,502.00 USD
$51,822.00 USD
Cash And Cash Equivalents
$3,738.00 USD
$15,428.00 USD
Accounts Receivable
$0.00 USD
$0.00 USD
Short Term Debt
$8,689.00 USD
$8,334.00 USD
Long Term Debt
$0.00 USD
$0.00 USD
Revenues And Sales
$157,709.00 USD
$194,439.00 USD
Costs Of Goods Sold
$137,385.00 USD
$114,924.00 USD
Taxes Paid
$0.00 USD
$0.00 USD
Net Income
-$7,545.00 USD
-$8,589.00 USD

Risks

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.


Updates

We Hit 100!

7 days ago

100 investors and counting. Thank you and please spread the word. OLLO is on the way up!


Final Prototypes!

15 days ago

We recently sent final prototypes of the Alpha and Sapien X to our global athlete team, to test our specially formulated 0110 / HIGH GRIP rubber compound. Early feedback is that OLLO's best in class grip is now even better! One of our Ninja Warrior athletes sent us a one word text to describe the new prototypes - 'exquisite'.

Notice of Funds Disbursement

16 days ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, The OLLO Group, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in The OLLO Group, Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

World Chase Tag - Group B - 1st heat. Team OLLO vs The Unknown Project

25 days ago

Watch Team OLLO compete in our 1st ever World Chase Tag match! 4 of our 6 athletes are competing in prototypes of our new ALPHA style, the other 2 are wearing the original OLLO Sapien. Enjoy!


Meet OLLO's World Chase Tag team!

about 1 month ago

Hear OLLO athletes discuss strategy, as they compete for the USA Championship! Full Length Competition's coming to YouTube soon. 


Notice of Funds Disbursement

about 1 month ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, The OLLO Group, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in The OLLO Group, Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

New Parkour & Ninja Warrior park opens in Paris!

about 1 month ago

Parkour was born in the suburbs of Paris and quickly spread throughout the world. So with the continued growth in participation and popularity of 'movement sports', it makes sense that a brand new outdoor training park, designed specifically with parkour, freerunning and ninja warrior athletes in mind, has just opened in Paris! Purpose designed parks like this currently number in the hundreds globally and continue to become a feature of the urban landscape in metropolitan areas on every continent. French OLLO athletes Yoann Leroux and Simon Nogueira and friends, give the new park a run in their OLLO Sapien X and Alpha prototypes. Have a look, and please spread the word about our offering. The expansion continues!

Thank you,

The OLLO Crew


The Sapien X Prototype Gets Rave Reviews.

about 2 months ago

We recently sent 3rd round prototype pairs of the OLLO Sapien X to 6 professional American Ninja Warrior athletes for further testing. We made a final tweak to the rubber compound used in the outsole, and needed feedback. The athletes ran them through the course with a focus on the Spider Wall and Warped Wall - two obstacles that particularly challenge lateral stability and grip. HUGE leap is the feedback we got. (pun intended). We are very excited about the Sapien X as it's a technical and style evolution of our iconic Original Sapien and it looks like it's hitting the high marks we set for it! Thanks again for your investment and support, and please share this campaign with someone you know who might be interested in investing in the future of athletic footwear.

- The OLLO Crew

Promo Video for the OLLO Stealth Ninja model - 2018

about 2 months ago

Thanks again for your investment in OLLO. Please spread the word to help us continue to grow our investor team!


Team OLLO World Chase Tag qualifier!

about 2 months ago

Team OLLO fights for a shot at the World Chase Tag quarter-finals at the USA Championships in Atlanta Georgia! #DontGetCaught


The Future Looks Bright.

2 months ago

After just over a month, 71 supporters have invested over $50,000 in OLLO, helping us reach an important milestone in our growth. Thank you for believing in us,

The OLLO Crew


 

Happy Holidays to you and yours!

2 months ago

Thank you so much for your support and investment to help fuel the growth of OLLO. With the excitement of building a brand, come the challenges, the late nights, and the rewards. Having you backing us provides us more than capital, it gives us the energy of knowing that we have an expanding team behind us and moving us into the future. Bright days ahead!

Notice of Funds Disbursement

2 months ago

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, The OLLO Group, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in The OLLO Group, Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

Community Feedback.

3 months ago

We reach out to our community to get direct feedback during our product development cycle. This color option for the new Sapiens X style has been getting rave reviews. 

Team OLLO competes in Episode 5!

3 months ago

Tune in to NBC Sports, Thursday December 10th at 8pm PST/11pm EST to see Team OLLO compete in episode 5 of the World Chase Tag USA Championships! 4 of our 6 athletes are competing in prototypes of our new ALPHA style, the other 2 are wearing the original OLLO Sapien. #dontgetcaught


The LAST comes FIRST

3 months ago

The true performance of any shoe begins with proper fit and form. The foundation of all footwear is the LAST, the form that shoes are built on.  OLLO worked closely with the fabled American last maker Jones & Vining to create custom lasts for the ALPHA and SAPIEN X. We discussed with them the needs of our athletes, how they move, and what demands they put on their shoes. They put their 90 years of knowledge and experience to work to create two masterfully rendered lasts. One to capture the dynamics of the ALPHA and the other to enhance the function of the SAPIEN X.


OLLO Sapien X promotional piece.

3 months ago

'Petit instant de lévitation.'  

Shot on Paris rooftops November 23rd 2020. Featuring OLLO athlete Yoann Leroux. One in a series of images that will be used to promote OLLO's new models for 2021, The Alpha and Sapien X.


24 hours in, and we're off to a GREAT start!

3 months ago

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