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OLLO’s shoes are crafted specifically for the movement sports athlete with custom-designed ‘lasts’ (the foot form used as the base of the shoe that provides perfect stance, and a specially blended rubber compound for incredible grip). OLLO is a first-mover in the space, marketing shoes specifically for this new breed of athlete. We currently ship entirely DTC but are looking toward expanding to the wholesale market with sales in parkour and ninja warrior gyms around the world.

As parkour, freerunning, and ninja warrior entered the cultural consciousness and became one of the fastest-growing sports segments in the world, athletes remained without a purpose-built shoe for their unique movement.

They were forced to use shoes designed without the functional considerations for the way they moved and for their environments and needed something that functioned at a higher level.

The demands of movement sports beckoned for a shoe with superior grip, lightweight, flexibility, and the support needed to be compatible with the athletic skill and physical conditioning of top-level parkour, freerunning, and ninja warrior athletes.

With OLLO, finally, movement sports athletes have footwear designed with them in mind. Shoes that they can trust to perform at the same high level that they do.

The foundation of all footwear is the LAST, the form that shoes are built on. OLLO worked closely with Jones & Vining, a company that has been designing lasts for 90 years, to create the perfect last for movement sports. OLLO's lasts enhance toe spring, provide a natural stance, and reduce ankle roll. Our biggest performance advantage comes from our 0110 / HIGH GRIP rubber compound that gives these athletes the world-class grip they need to perform safely on all surfaces. For these athletes, their shoe is everything.

Last summer, we began testing prototypes of our new styles, ALPHA, and SAPIEN X. There is a tremendous buzz around them, OLLO's American athlete team wore the prototypes in the recent World Chase Tag US Championships (airing Nov.- Dec. on NBC Sports) and were bombarded with requests to try them out by athletes from other teams.

French freerunning athletes and stuntmen Yoann Leroux and Simon Nogueira trust the Alpha and Sapien X prototypes to keep them safe in their high-risk rooftop scenes. (performed by highly trained professionals).

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And it's not just adolescents and adults who are getting involved. Nowadays, instead of putting their kids in karate or gymnastics classes, many parents are opting for parkour, freerunning, and ninja warrior training where their kids can learn the fun improvisational skills of surmounting obstacles while increasing their mental and physical prowess.  

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Movement sports popularity is evidenced in social channels, where Instagram accounts like @parkour.freefrun have hundreds of thousands of followers gripped by their content and 5M+ Instagram posts exist using #parkour. Some of the most popular parkour and freerunning videos get more than 2M views a month on YouTube. On TikTok alone, #parkour has 13.6B views.

In 2019 American Ninja Warrior had 4.84 million viewers per episode and is building a global franchise. In 2018 the first Parkour World Cup competitions were held in Turkey and Japan and in 2019 in China and France. Both Parkour and Ninja Warrior are being considered by the IOC to become Olympic sports. The globally expanding venues for competitions is a sign of the growth and vitality of movement sports.

We are cornering the market on the sole piece of equipment for a rapidly growing sports category with significant traction on social media. We are also seeing an additional increase in the popularity of parkour during the Coronavirus lockdown. This presents a clear path and opportunity for growth.

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Over the past 8 years, we have built a strong foundation for OLLO. When we launched OLLO, movement sports were just coming into their own. We have grown a passionate global community of OLLO followers as the parkour, freerunning, and ninja warrior communities have grown. We now exist as a first to market footwear brand that provides movement sports-specific shoes, the only equipment needed for these sports, by the athletes that participate in them.

In the time since we introduced our first shoe, the well-received Original Sapien in 2012, movement sports have become increasingly visible and we believe the market has reached a tipping point in growth.

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*This testimonial may not be representative of the experience of other customers and is not a guarantee of future performance or success.

Accordingly, we have expanded our product lineup and global test team, and are underway with the development of our next models, the Alpha, and Sapien X. Our new models utilize cutting edge manufacturing technologies and are made with highly considered materials that we believe puts OLLO footwear at a whole new level of performance and style to address our customer's needs.

We are now working more closely than ever with Ninja Warrior athletes, to build the ultimate footwear for their particularly demanding environments. In competition, the right shoe can be the difference between winning and coming in second place.

We design shoes for movement sports athletes. OLLO shoes are the result of ongoing and rigorous research and development with a global team of test athletes from the parkour, freerunning, and ninja warrior worlds. We take into consideration how they move and the environments in which they train and compete. Our research, testing, and observation inform the design of our footwear from the characteristics of our cushioning materials to our durable and breathable upper materials to the exacting formulation of our high grip rubber compound.

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OLLO's 8 years spent immersed in footwear development for movement sports means that our customers can be confident that our shoes flex where they need to, provide support for lateral force movement, and provide incredible grip on any surface they run on. Shoes are the only equipment that these athletes use, and OLLO's are the shoes they need.

We sell 88% of our products via our own website, with the additional 12 percent sold through partner site channels. We will continue to grow our D2C sales by increasing our digital marketing efforts. Our online sales focus has allowed us to maintain a lean operating model with minimal overhead costs.

Our AOV (average order value) which represents our customers' average purchase amount sits around $95, with $21 COGS (cost of goods sold) and margins ranging between 4 and 4.5 times landed cost. The gross profit is then used to offset operating expenses and other associated costs.

We are a first-mover footwear specific brand focused on the expanding movement sports market.

Our expert-level knowledge and attention to detail have earned us esteem within the community, and we leverage that trust and brand recognition to continue to iterate and develop new and fresh designs.

We also have a deep and authentic level of engagement within the global community. This conversation continually assists us in our market research and operational decisions and informs our holistic designs. We immerse ourselves not only in the movement of the sport but in the culture and style that surrounds it.

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Now that we feel we have a handle on our D2C channels we look forward to expanding to wholesale, which will allow for larger deal sizes, recurring revenue streams, and economies of scale resulting in lower production costs.

Through plans to expand into wholesale at parkour, freerunning, and ninja warrior gyms around the world, we will have the benefit of having retail space for our product in the same space that athletes train. This could provide us with an additional revenue stream and help us establish a powerful frontline marketing presence. OLLO will be visible and instantly available to both seasoned athletes and the new generation of kids who are joining the sport.

We plan to continue expanding our brand awareness and market share through OLLO branded events / and sponsoring competitions. It is our goal to make the OLLO brand synonymous with movement sports worldwide.

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William (Chip) Howes has proven himself as an expert in the footwear field, designing and bringing footwear to market for over 25 years for brands like Burton, TOMS, DC Shoes, and O’Neill. Chip was trained as an industrial designer at the prestigious Art Center College of Design and his experience and knowledge from working with top tier brands in the action sports and street fashion markets for the past two decades has put him in the boardroom of numerous brands as a key strategist on brand growth.

Our Development and Production Advisor Howard Lu has worked on product creation and manufacturing of footwear for almost two decades, working with Chip for much of that journey. He is an expert at international sourcing and his understanding of production methodologies allows him to get products made to the highest standards. 

Mark Toorock, our strategic sports advisor and the founder of American Parkour in Washington D.C. is a legend of parkour and freerunning. He brings to our team, deep roots in the movement sports community, and a cultural understanding of its ongoing evolution.

Gregg Witt, our strategic marketing advisor, is never content to just ‘know it when he sees it’, he has dedicated his career to a focused examination of the wisdom and authenticity inherent in today’s youth, while guiding others on how they might, respectfully, do the same. With over 16 years of experience in youth insights, brand strategy, and marketing activation, he is a renowned cultural marketing strategist and international public speaker. In 2016, he was named a Top Youth Marketer To Follow by Inc. Magazine, and in 2017 made the Forbes list of leading Generation Z experts.

There is a brand that will take the movement sports market by storm, and with our expertise and global relationships within the industry, we have every reason to believe it will be OLLO. We believe we started the conversation around footwear in this industry and are ready to solidify our position, expand our market share and increase revenue. The movement sports market reach is still in its infancy, but we believe it is growing very rapidly. There is an entire world of potential yet to be reached, and we want OLLO and its investors to be along for that ride.

*This testimonial may not be representative of the experience of other customers and is not a guarantee of future performance or success.