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Overview
OLLO’s shoes are crafted specifically for the movement sports athlete with custom-designed ‘lasts’ (the foot form used as the base of the shoe that provides perfect stance, and a specially blended rubber compound for incredible grip). OLLO is a first-mover in the space, marketing shoes specifically for this new breed of athlete. We currently ship entirely DTC but are looking toward expanding to the wholesale market with sales in parkour and ninja warrior gyms around the world.
The Problem
As parkour, freerunning, and ninja warrior entered the cultural consciousness and became one of the fastest-growing sports segments in the world, athletes remained without a purpose-built shoe for their unique movement.
They were forced to use shoes designed without the functional considerations for the way they moved and for their environments and needed something that functioned at a higher level.
The demands of movement sports beckoned for a shoe with superior grip, lightweight, flexibility, and the support needed to be compatible with the athletic skill and physical conditioning of top-level parkour, freerunning, and ninja warrior athletes.
The Solution
With OLLO, finally, movement sports athletes have footwear designed with them in mind. Shoes that they can trust to perform at the same high level that they do.
The foundation of all footwear is the LAST, the form that shoes are built on. OLLO worked closely with Jones & Vining, a company that has been designing lasts for 90 years, to create the perfect last for movement sports. OLLO's lasts enhance toe spring, provide a natural stance, and reduce ankle roll. Our biggest performance advantage comes from our 0110 / HIGH GRIP rubber compound that gives these athletes the world-class grip they need to perform safely on all surfaces. For these athletes, their shoe is everything.
Last summer, we began testing prototypes of our new styles, ALPHA, and SAPIEN X. There is a tremendous buzz around them, OLLO's American athlete team wore the prototypes in the recent World Chase Tag US Championships (airing Nov.- Dec. on NBC Sports) and were bombarded with requests to try them out by athletes from other teams.
French freerunning athletes and stuntmen Yoann Leroux and Simon Nogueira trust the Alpha and Sapien X prototypes to keep them safe in their high-risk rooftop scenes. (performed by highly trained professionals).
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The Market
And it's not just adolescents and adults who are getting involved. Nowadays, instead of putting their kids in karate or gymnastics classes, many parents are opting for parkour, freerunning, and ninja warrior training where their kids can learn the fun improvisational skills of surmounting obstacles while increasing their mental and physical prowess.
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Movement sports popularity is evidenced in social channels, where Instagram accounts like @parkour.freefrun have hundreds of thousands of followers gripped by their content and 5M+ Instagram posts exist using #parkour. Some of the most popular parkour and freerunning videos get more than 2M views a month on YouTube. On TikTok alone, #parkour has 13.6B views.
In 2019 American Ninja Warrior had 4.84 million viewers per episode and is building a global franchise. In 2018 the first Parkour World Cup competitions were held in Turkey and Japan and in 2019 in China and France. Both Parkour and Ninja Warrior are being considered by the IOC to become Olympic sports. The globally expanding venues for competitions is a sign of the growth and vitality of movement sports.
We are cornering the market on the sole piece of equipment for a rapidly growing sports category with significant traction on social media. We are also seeing an additional increase in the popularity of parkour during the Coronavirus lockdown. This presents a clear path and opportunity for growth.
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Our Traction
Over the past 8 years, we have built a strong foundation for OLLO. When we launched OLLO, movement sports were just coming into their own. We have grown a passionate global community of OLLO followers as the parkour, freerunning, and ninja warrior communities have grown. We now exist as a first to market footwear brand that provides movement sports-specific shoes, the only equipment needed for these sports, by the athletes that participate in them.
In the time since we introduced our first shoe, the well-received Original Sapien in 2012, movement sports have become increasingly visible and we believe the market has reached a tipping point in growth.
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*This testimonial may not be representative of the experience of other customers and is not a guarantee of future performance or success.
Accordingly, we have expanded our product lineup and global test team, and are underway with the development of our next models, the Alpha, and Sapien X. Our new models utilize cutting edge manufacturing technologies and are made with highly considered materials that we believe puts OLLO footwear at a whole new level of performance and style to address our customer's needs.
We are now working more closely than ever with Ninja Warrior athletes, to build the ultimate footwear for their particularly demanding environments. In competition, the right shoe can be the difference between winning and coming in second place.
What We Do
We design shoes for movement sports athletes. OLLO shoes are the result of ongoing and rigorous research and development with a global team of test athletes from the parkour, freerunning, and ninja warrior worlds. We take into consideration how they move and the environments in which they train and compete. Our research, testing, and observation inform the design of our footwear from the characteristics of our cushioning materials to our durable and breathable upper materials to the exacting formulation of our high grip rubber compound.
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OLLO's 8 years spent immersed in footwear development for movement sports means that our customers can be confident that our shoes flex where they need to, provide support for lateral force movement, and provide incredible grip on any surface they run on. Shoes are the only equipment that these athletes use, and OLLO's are the shoes they need.
The Business Model
We sell 88% of our products via our own website, with the additional 12 percent sold through partner site channels. We will continue to grow our D2C sales by increasing our digital marketing efforts. Our online sales focus has allowed us to maintain a lean operating model with minimal overhead costs.
Our AOV (average order value) which represents our customers' average purchase amount sits around $95, with $21 COGS (cost of goods sold) and margins ranging between 4 and 4.5 times landed cost. The gross profit is then used to offset operating expenses and other associated costs.
How We Are Different
We are a first-mover footwear specific brand focused on the expanding movement sports market.
Our expert-level knowledge and attention to detail have earned us esteem within the community, and we leverage that trust and brand recognition to continue to iterate and develop new and fresh designs.
We also have a deep and authentic level of engagement within the global community. This conversation continually assists us in our market research and operational decisions and informs our holistic designs. We immerse ourselves not only in the movement of the sport but in the culture and style that surrounds it.
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The Vision
Now that we feel we have a handle on our D2C channels we look forward to expanding to wholesale, which will allow for larger deal sizes, recurring revenue streams, and economies of scale resulting in lower production costs.
Through plans to expand into wholesale at parkour, freerunning, and ninja warrior gyms around the world, we will have the benefit of having retail space for our product in the same space that athletes train. This could provide us with an additional revenue stream and help us establish a powerful frontline marketing presence. OLLO will be visible and instantly available to both seasoned athletes and the new generation of kids who are joining the sport.
We plan to continue expanding our brand awareness and market share through OLLO branded events / and sponsoring competitions. It is our goal to make the OLLO brand synonymous with movement sports worldwide.
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OUR LEADERSHIP
William (Chip) Howes has proven himself as an expert in the footwear field, designing and bringing footwear to market for over 25 years for brands like Burton, TOMS, DC Shoes, and O’Neill. Chip was trained as an industrial designer at the prestigious Art Center College of Design and his experience and knowledge from working with top tier brands in the action sports and street fashion markets for the past two decades has put him in the boardroom of numerous brands as a key strategist on brand growth.
Our Development and Production Advisor Howard Lu has worked on product creation and manufacturing of footwear for almost two decades, working with Chip for much of that journey. He is an expert at international sourcing and his understanding of production methodologies allows him to get products made to the highest standards.
Mark Toorock, our strategic sports advisor and the founder of American Parkour in Washington D.C. is a legend of parkour and freerunning. He brings to our team, deep roots in the movement sports community, and a cultural understanding of its ongoing evolution.
Gregg Witt, our strategic marketing advisor, is never content to just ‘know it when he sees it’, he has dedicated his career to a focused examination of the wisdom and authenticity inherent in today’s youth, while guiding others on how they might, respectfully, do the same. With over 16 years of experience in youth insights, brand strategy, and marketing activation, he is a renowned cultural marketing strategist and international public speaker. In 2016, he was named a Top Youth Marketer To Follow by Inc. Magazine, and in 2017 made the Forbes list of leading Generation Z experts.
Why Invest
There is a brand that will take the movement sports market by storm, and with our expertise and global relationships within the industry, we have every reason to believe it will be OLLO. We believe we started the conversation around footwear in this industry and are ready to solidify our position, expand our market share and increase revenue. The movement sports market reach is still in its infancy, but we believe it is growing very rapidly. There is an entire world of potential yet to be reached, and we want OLLO and its investors to be along for that ride.
*This testimonial may not be representative of the experience of other customers and is not a guarantee of future performance or success.
He reminds me that when I arranged this, a session in Manhattan's Riverside Park to test out a pair of sneakers from parkour footwear brand OLLO, I said over email that I preferred to do "whatever is craziest in order to make this story as interesting as possible."
Company | : | The OLLO Group Inc. |
Corporate Address | : | 1321 Engracia Avenue, Torrance, CA 90501 |
Offering Minimum | : | $10,000.00 |
Offering Maximum | : | $1,070,000.00 |
Minimum Investment Amount(per investor) | : | $270.00 |
Offering Type | : | Equity |
Security Name | : | Common Stock |
Minimum Number of Shares Offered | : | 2,000 |
Maximum Number of Shares Offered | : | 214,000 |
Price per Share | : | $5.00 |
Pre-Money Valuation | : | $4,500,000.00 |
Voting Rights of Securities Sold in this Offering
Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.
*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.
Company Perks*
Time-Based:
Friends and Family Early Birds
Invest within the first 48 hours and receive additional 15% bonus shares.
Super Early Bird Bonus
Invest within the first week and receive an additional 10% bonus shares.
Early Bird Bonus
Invest within the first two weeks and receive an additional 5% bonus shares.
Amount-Based:
Tier 1 | $270
One (1) free pair of OLLO shoes.
Tier 2| $500
One (1) free pair of OLLO shoes + 10% lifetime discount.
Tier 3 | $1,000
Two (2) free pairs of OLLO shoes + 15% lifetime discount.
Tier 4 | $2,500
Two (2) free pairs of Ollo shoes per year for 5 years + Investor only custom design insoles + 15% lifetime discount + 5% bonus shares.
Tier 5 | $5,000
Four (4) free pairs of shoes per year for 5 years + Investor only custom design insoles + 20% lifetime discount + 10% bonus shares.
Tier 6 | $10,000
Four (4) free pairs of shoes a year for 5 years + Investor only custom design insoles + One of a kind pair of the Ollo Alpha or Sapien X + 20% lifetime discount + 20% bonus shares.
*All perks occur when the offering is completed.
The 10% StartEngine Owners' Bonus
The Ollo Group Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of common stock at $5/share, you will receive and own 110 shares for $500. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.
A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.
Brian (@fox_ninja_b) debuts the all-new OLLO SapienX prototypes on the new season of American Ninja Warrior! Tune in to watch his run and check out his Instagram to learn more about what motivates him. Let's go!
[The following is an automated notice from the StartEngine team].
Hello!
As you might know, The OLLO Group, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in The OLLO Group, Inc. be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Australian Red Bull athlete, Dom Tomato, is the most popular and most followed parkour athlete on the planet. He just returned from a month long trip to the UK where he trained with Britain's best parkour and freerunning athletes. His shoes for the mission? The OLLO Alpha of course. When you perform at the level that Dom does, you need shoes that are up to the challenge. Have a look at Dom and his OLLO's in action- (full screen, sound up for best experience)
OLLO's shoe boxes are the first physical brand encounter that our customers experience. The shoe box gives us an opportunity to engage our customer in the ethos and driving forces of OLLO, and give them sense of our desire for excellence, not just in our product, but in the details of everything we make to deliver a thoughtful experience to them.
The top and front of the box are a reflected drawing of how we envision a parkour and freerunning architect might design their office. The inside would be curated with light landing at angles to catch and cast your gaze to objects that delight and then further on to tranquil views. The outside would be a collection of integrated obstacles and challenges that might escape the eye of the uninitiated, but would be an urban playground for those whose minds draw lines up, over, down, and through every structure they encounter.
As we emerge from the most restive period that many of us have ever experienced. We wanted to engage our customers with a message that OLLO is ready to move with them again. We have been preparing something special for this moment. It's time for OLLO to surge and time for our customers to again spread their wings. We chose this vintage French wallpaper as the background graphic to acknowledge the birthplace of parkour and to communicate a sense of timelessness. Beauty prevails, and always will. It's time to fly.
And here it is. OLLO's all-new Alpha. An incredible leap ahead for OLLO, designed and developed with our global athlete team, it hits all the right notes in performance and style. The great pause wreaked havoc on our timeline and forced us to slow down. In retrospect, this gave us more time to be critical of every detail of the new shoes we were developing, resulting in what we believe is the most highly considered and best finished product that OLLO has ever produced. This unusual time also caused us to be more introspective about the 'why' of OLLO. Why have we invested so much time and energy into a footwear brand that was so niche when we started? The answer is simple, we love a good challenge and love to create fun.
Thank you for joining us on our journey,
The OLLO Crew
[The following is an automated notice from the StartEngine team].
Hello! Recently, a change was made to the The OLLO Group, Inc. offering. Here's an excerpt describing the specifics of the change:
The OLLO Group, Inc. extended the length of its campaign.
When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.
[The following is an automated notice from the StartEngine team].
Hello!
As you might know, The OLLO Group, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in The OLLO Group, Inc. be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
Now that production has begun on the all-new OLLO Alpha, we are fine-tuning the rubber compound for the brand new Sapien X. We are aiming for a grip profile for the Sapien X that will make it the undisputed highest performance shoe available for Ninja Warrior and obstacle course competition. Our goal is to see the Sapien X on the feet of winning ninjas every time we tune in to American Ninja warrior! We have engaged a number of rubber experts, including the premium tire brand Michelin, to develop the formula that will put the OLLO Sapien X at the top of the list! Were getting close. The samples pictured below are on the way to be tested by some of the top Ninja Warrior athletes in the world.
Please tell a friend about OLLO, and thank you for investing in our future!
The OLLO Crew
After months of testing, feedback and tweaking, production of the OLLO's all-new ALPHA has begun! We have been testing and promoting this style with some of the top Parkour athletes in the world and the excitement level surrounding the arrival of the ALPHA has us fired up! The ALPHA will start shipping to our customers, and investors, late July. The future is bright!
Thank you,
The OLLO Crew
[The following is an automated notice from the StartEngine team].
Hello!
As you might know, The OLLO Group, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in The OLLO Group, Inc. be on the lookout for an email that describes more about the disbursement process.
This campaign will continue to accept investments until its indicated closing date.
Thanks for funding the future.
-StartEngine
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