Established social media apps like TikTok and Instagram are facing major problems that are putting the safety and security of their users at risk. These apps have been criticized for promoting negative content, such as cyber-bullying, inappropriate and misleading content, cyber security and privacy risks (source, source). The use of machine learning algorithms that reward negative content discovery and the lack of regulation around privacy have also raised concerns about the impact these apps may have on users and national security (source, source).

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We also believe the current user experience offered by these apps is outdated, and fans and creators are looking for more meaningful engagement and connection (source). There is a growing concern that these established apps are maturing and aging-up (i.e., becoming less “cool”) (source), and bloated with features that are not native to their platforms, causing user confusion and frustration (source). 

Younger generations are looking for more personalized and tailored social media experiences that offer direct engagement and a sense of community (source). With the increase of adult content online, it is important that new and emerging platforms are more kid-friendly (source). Zooni is designed to reduce cyber-bullying by implementing video commenting and machine learning algorithms to promote positive content discovery. Our platform will be anti-advertising-based and be governed by US privacy laws. Additionally, we plan to partner with Epic Games' SuperAwesome, which maintains a database of users under the age of 13 with parental consent.

The platform plans to focus on fan-creator engagement by incorporating innovative features such as video commenting, collaborative video, modscreen, DM direct, tokenized engagement and AR formats. We also expect to include next-gen content formats such as screen share and 360-degree panoramic views. In the future, VR and Web 3.0 modules are planned. The platform aims to be the safest and most collaborative fan-creator ecosystem in the market.

*Rendering of future features. Images are computer generated demo versions. Product is currently under development.

As a company, we will aim to consolidate the highly fragmented social media market by integrating parts of Instagram Stories/Reels, TikTok, YouTube, Patreon and Discord. The platform is built to eventually allow creators to monetize their content directly to fans. The platform will empower creators by giving them direct monetization tools through a subscription and pay-to-play paywall model. Creators will receive the “lion’s-share” of revenue. Content-controlled sponsorship opportunities between brands and creators will also be enabled. We want Zooni to not just be a safe place for first-time users of social media to build their empires, but a platform where we give monetization power back to the creator. 

Zooni is a social media app that is aimed at a massive market of 200 million young individuals aged between 13 and 30 years old in the U.S. alone. This target market, which consists mainly of Gen Z, has a disposable income of $360 billion and is predicted to reach $2 trillion by 2030 (source). 

Zooni is strategically building its user base through A-list influencer and celebrity talent and a grassroots approach, and is backed by established relationships with major Hollywood talent agencies. With the latest influencer campaign showing impressive results and more celebrities lining-up, Zooni is poised to scale for success. We have already seen the built-in feature, that allows users to share Zooni content on other platforms, act as free advertising for the app.

The app launched with a public beta in August 2022 with its first influencer activation campaign. The launch was successful, resulting in 11,000 installs, a ~50% conversion rate, and in the first 30 days, a monthly active user (MAU) rate of 8.5k who spent nearly 26 minutes per day in-app. Zooni has signed another influencer, JC Caylen, who has committed to a 6-month promotional campaign, and we are in-talks with more influencers and celebrities. 

Zooni has a content relationship with SoundCloud that allows Zooni users to integrate their SoundCloud account and access a library of more than 200 million tracks. In addition, Zooni has a technology relationship with Epic Games to leverage SuperAwesome's Virtual Parental Consent dashboard, giving parents of younger users more visibility and control over those accounts. The company's strategy is rooted in safety, innovation, and the strong relationships it has with top influencers and creator managers. With the next 12+ months of product features planned-out, and major influencer campaigns in-works, we believe Zooni is poised to scale for growth and success.

Our platform is designed and operated by founders who have experienced the evolution of social media and learned from its successes and failures over the last decade. Tom is an Emmy award-winning Head of Studio who has worked for Jaunt and various film studios. Greg is a successful investor and CEO of Ready Go Ventures, which builds product, content and technology brands with top influencers. Austin is a creative and art director who also has coding knowledge and is responsible for the design and UX of the Zooni app. Zooni’s engineering and data science teams specialize in video-driven data capture, compression, moderation and streaming at ultra-low latency. Together, they bring a wealth of experience and success in the technology, entertainment, coding, artificial intelligence and social media fields.

Using Zooni's innovative technology and an anti-advertising platform, our goal is to reduce cyberbullying and social media anxiety. We operate in the USA, are governed by US privacy laws and plan to partner with Epic Games' SuperAwesome for a safer solution to social media for younger users. 

Zooni plans to revolutionize the way content creators monetize their work by offering a paywall model, like Patreon and Twitch, that allows creators to charge fans directly for access to their premium content. Zooni intends to compensate creators with the lion’s-share of the revenue and reward them for their hard work. In addition, Zooni will provide sponsorship opportunities between brands and creators to promote products authentically. With the trend of authenticity ranking among the most important creator qualifications by consumers and marketers, we believe Zooni plans to be one of the platforms positioned at the forefront of this lucrative market. Invest in Zooni now to be a part of the future of content creation and monetization!

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