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Experience the rich heritage and bold flavor of Yéyo Tequila. Produced by three generations of proud Tequila makers from Arandas, Jalisco, Mexico, Yéyo is crafted from the world's finest blue agaves grown in the Highlands' “golden triangle”. Savor its unique taste, perfected by Master Distiller Sergio Cruz, whether sipping straight or mixed into your favorite cocktail.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$362,758.20 Raised


GROWTH POTENTIAL: Tequila was the second-fastest growing spirits category in 2021. Consumers are increasingly sipping on high-end tequila like scotch or cognac. According to IWSR, the global value of Agave tequila spirits will increase by 67% between 2021 and 2026, with super/ultra-premium tequila holding 55% of the market by 2026.* The Worldwide Tequila Industry is Expected to Reach $14.35 Billion by 2028.*

SALES STRENGTH: Yéyo Tequila Blanco boasts over $900,000+ in sales from our launch in Q4 2019 to 2022, with a growing customer base, repeat business from distributors, and a waitlist for new markets due to its strong track record and low burn rate.

QUALITY: Yéyo is crafted at the Feliciano Vivanco Family Distillery (NOM 1414), one of Mexico's most respected distilleries, under the direction of legendary Master Distiller Sergio Cruz. Confirmed to be additive-free by Tequila Matchmaker, Yéyo is highly rated by customers with hundreds of 5-star online reviews.

*Market information provided by (source) (source)

the pitch

Combining traditional Mexican elements with a modern touch, Yéyo Tequila offers authentic, additive-free, high-quality tequila built on over 20 years of combined team experience and a reputation for quality, with a 300% revenue growth from 2020 to 2021 and the innovative Single Barrel Program in Q1 2023 featuring Reposado aged in single barrels of White Oak ex-dark rum barrels from Colombia with limited availability, nearly sold out before official release.


Building a Dialogue: Our Focus on Ongoing Communication with Customers, Not Just a One-Time Sale

Yéyo has a nimble business model with low overhead and a customer-centric approach to growth, making it a compelling investment opportunity. Its customers serve as micro ambassadors of the brand, driving growth and helping it reach new audiences. In the future, the company plans to differentiate itself from the competition by offering unique experiences through the production of Yéyo digital collectibles, which will correspond with limited-edition bottled tequila. With a commitment to introducing new expressions, such as Tequila Reposado, Añejo, and High Proof Blanco, Yéyo is poised to become a leader in the industry.

(source) (source) (source) (source) (source) (source) (source) (source) (source)

The Market & Our Traction

The U.S. Tequila Industry is thriving, dubbed a "stellar performer", reaching a remarkable $5.2 Billion milestone 

Industry experts predict that if tequila’s double-digit growth rates continue in the future, tequila could surpass vodka as America’s favorite spirit with the next several years, fueled by consumers’ desire for top-shelf tequila brands and consumer interest in innovative aged tequila expressions and original natural flavors (source). 

In the United States, tequila is a thriving $5.2 billion industry as American consumers cannot get enough of Mexico’s native spirit. While celebrity brand launches have brought awareness to the tequila’s heritage and tradition, it’s excellent mixability in drinks makes tequila a natural choice for on-premise and at-home cocktails.

Based on the Luxury Brand Index (LBI), tequila sales grew by 63% in the first quarter of 2022 compared with the same period in 2021. It outperformed such luxury spirits as bourbon, Scotch, Irish whiskey, cognac other luxury spirits. According to LBI, during last five years top shelf tequila sales exhibited a 44% annual sales growth, evidence of quickly growing demand for high quality Blue Agave spirits.

Why Invest

Be Part of the Disruptive Force in the Tequila Industry with Yéyo's Pioneering Philosophy 

Yéyo has demonstrated impressive growth with a 300% increase in revenue from 2020 to 2021. The launch of the Tequila Reposado Single Barrel Program has generated new retail opportunities and a high-margin revenue stream, strengthening the brand's position in the market. As a result, Yéyo is poised to gain increased shelf presence in liquor stores and attract new customers. 

*This testimonial may not be representative of the experience of other customers and is not a guarantee of future performance or success. (source)

At Yéyo, we are committed to setting ourselves apart from the competition through unique and memorable experiences. This year, we took this approach a step further by burying a time capsule in Jalisco that contains a one-of-a-kind bottle of Yéyo Tequila Joven. When purchasing our Tequila Blanco, customers will receive a treasure map and a QR code inside the box, leading them on a scavenger hunt to uncover the hidden treasure. This innovative approach to marketing has the potential to create a lasting impact and foster a deeper connection with our customers. 

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33 S. Main St., Suite 300
Alpharetta, GA 30009

Experience the rich heritage and bold flavor of Yéyo Tequila. Produced by three generations of proud Tequila makers from Arandas, Jalisco, Mexico, Yéyo is crafted from the world's finest blue agaves grown in the Highlands' “golden triangle”. Savor its unique taste, perfected by Master Distiller Sergio Cruz, whether sipping straight or mixed into your favorite cocktail.


Jon Bullinger

Jon Bullinger

CEO & Board Member

Jon is an experienced entrepreneur with a relentless drive for success. He founded Yéyo Tequila from the ground up, utilizing his extensive background in social media to establish a strong online presence for the brand. Today, Yéyo is a beloved cult brand among young consumers, poised for continued growth and increasing brand equity in the years ahead. Jon's professional experience encompasses a five-year tenure as Global Marketing Manager at Intel Corporation, followed by seven years as an e-commerce professional where he successfully sold over $100 million worth of products online. He resides in Los Angeles with his family.

Raymond Yule

Raymond Yule

CFO & Board Member

With a Master's degree in Electrical Engineering and Computer Science from UC Berkeley, Raymond boasts over 35 years of experience in the computer and aerospace industry, holding positions in research and development, engineering management, and marketing. In addition to his technical expertise, Raymond has a strong background in business and finance, having been a partner in an energy trading company that completed over $400 million in transactions with China. As a successful real estate investor and developer, Raymond now focuses his investments on startups in the sports equipment and beverage industries.

Matt O'Brien

Matt O'Brien

Head of Sales & Board Member

Matt is a seasoned industry veteran with over two decades of experience in the beverage business. With a keen eye for success and a passion for building strong relationships, he has established himself as a trusted distributor of non-alcoholic products, wines, spirits, and beer brands in the United States and abroad. Throughout his career, Matt has cultivated a vast network of relationships with national and regional chain retailers, distributors, and other key players in the industry. With his expertise and dedication, he has helped numerous brands grow and succeed, making him a valuable asset to any organization in the beverage industry.

Michael A. Penn

Michael A. Penn

Company Secretary & Board Member

Michael Penn is a proficient corporate attorney with over 20 years of experience serving emerging growth companies. As a member of the legal team at Briskin, Cross & Sanford, LLC in Alpharetta, GA, he specializes in corporate, contracts, IP, and transactional law. Throughout his career, Michael has been instrumental in guiding private companies from formation to acquisition, and is proud to be a part of the Koena-Bev and Yéyo team. He holds a J.D. from Delaware Law School and a B.A. from the University of Maryland. In his personal life, Michael is a dedicated family man and avid sports enthusiast who enjoys playing tennis and getting outdoors with his wife and four children.

Sergio Cruz

Sergio Cruz

Master Distiller

Sergio is a Master Distiller and a true visionary in the tequila industry. With a unique blend of scientific precision and creative flair, he crafted the highly acclaimed Yéyo formula and has established himself as one of the top distillers in the field. He seamlessly combines his background in chemistry with his artistic approach to distillation, resulting in a product of exceptional quality. When he's not at the distillery, Sergio is at home in Arandas, Jalisco, Mexico with his loving wife and three children.

KyLynn Richey

KyLynn Richey

Head of Design

KyLynn is a talented designer and artist with a passion for creating visually impactful pieces that bring ideas to life. She draws inspiration from her travels and a love of nature, infusing her work with a unique perspective and creative energy. With over three years of experience working with Yéyo, KyLynn has established herself as a valuable member of the team, bringing her skills and creativity to the table to help drive the brand forward. Based in Southern California, KyLynn continues to push the boundaries of design and creativity in her work.

Edgar Angeles Paredes

Edgar Angeles Paredes


Edgar is a successful entrepreneur, investor, and advisor driven by his passion for business and love of life. He excels in relationship-building and bringing ideas to reality. Over the past decade, he has built a thriving family, business, and team, with experience in Mexican and American markets. Edgar has honed his skills in negotiation and cross-cultural communication. In his leisure time, he travels with his family, exploring new cultures, cuisines, and savoring top-notch tequilas, including Yéyo.


Yeyo Tequila
Aug 31, 2023
$15k - $1.24M
Common Stock
Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

Most Recent Fiscal Year-End

Prior Fiscal Year-End

Total Assets



Cash & Cash Equivalents



Accounts Receivable



Short-Term Debt



Long-Term Debt



Revenue & Sales



Costs of Goods Sold



Taxes Paid



Net Income



*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.

Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

Time-Based Perks

Friends and Family
First 72 hours | 15% bonus shares

Super Early Bird
Next 72 hours | 10% bonus shares

Early Bird Bonus
Next 7 days | 5% bonus shares

Volume-Based Perks

TIER 1: $250+
• 1 Rare and Exclusive bottle of Yéyo Tequila Blanco signed by Master Distiller Sergio Cruz.

TIER 2: $500+
• Your Name printed inside a Limited Edition Yéyo
• Tequila Blanco single box (20,000+ units sold to the public)
• 1 Rare and Exclusive bottle of Yéyo Tequila Blanco signed by Master Distiller Sergio Cruz.
• 1 Bottle of Yéyo Tequila Silver (2019 limited reserve stock)

TIER 3: $1,000+
• 3% Bonus Shares
• 1 Private Reserve bottle of Reposado signed by Master Distiller Sergio Cruz, exclusive to select owners.
• 1 Rare and Exclusive bottle of Yéyo Tequila Blanco signed by Master Distiller Sergio Cruz.
• 1 Bottle of Yéyo Tequila Silver (2019 limited reserve stock)

TIER 4: $5,000+
• 5% Bonus Shares
• 1 Private Reserve bottle of Reposado signed by Master Distiller Sergio Cruz, exclusive to select owners.
• 1 Bottle of Yéyo Tequila Silver (2019 limited reserve stock)
• 1 Case of Yéyo Tequila Blanco

TIER 5: $10,000+
• 7% Bonus Shares
• 1 Private Reserve bottle of Reposado signed by Master Distiller Sergio Cruz, exclusive to select owners.
• 1 Case of Yéyo Tequila Silver (2019 limited reserve stock)
• 1 Case of Yéyo Tequila Blanco

TIER 6: $25,000+
• 10% Bonus Shares
• 1 Private Reserve case of Reposado signed by Master Distiller Sergio Cruz, exclusive to select owners.
• 1 Case of Yéyo Tequila Silver (2019 limited reserve stock)
• 1 Case of Yéyo Tequila Blanco

TIER 7: $50,000+
• 12% Bonus Shares
• Experience the production process of Yéyo Tequila with a two-night, all-inclusive trip to Jalisco.
• Meet the team, tour the distillery, and gain a deeper understanding of the Yéyo brand.
• 1 Private Reserve case of Reposado signed by Master Distiller Sergio Cruz, exclusive to select owners.
• 1 Case of Yéyo Tequila Silver (2019 limited reserve stock)
• 1 Case of Yéyo Tequila Blanco

TIER 8: $100,000+
• 15% Bonus Shares
• Experience a unique, two-night stay in Jalisco for two, including a private tour of the Yéyo distillery, opportunities to meet the team and gain insight into the production process, and additional activities such as horseback riding and harvesting agave.
• 1 bottle of Yéyo Tequila Joven, signed by Master Distiller and the production team
• 1 Yéyo Reposado barrel head, signed by the Master Distiller and executive team.
• 1 Private Reserve case of Reposado signed by Master Distiller Sergio Cruz, exclusive to select owners.
• 1 Case of Yéyo Tequila Silver (2019 limited reserve stock)
• 1 Case of Yéyo Tequila Blanco
• 1 Exclusive set of two Yéyo shirts
• 1 Exclusive set of two Yéyo jackets

*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Yeyo Tequila will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $1.00 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $100. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.

Irregular Use of Proceeds

The Company will not incur any irregular use of proceeds.


Article Image

A Symphony of Aged Perfection: Yéyo Tequila Launches Limited Edition Reposado

Article Image

Yéyo Tequila Reveals Treasure Map Within Its New Package Design


Owners bonus
Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!


Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Yeyo Tequila.



Alan Turajlic

10 days ago

Has anyone received an email from Yeyo regarding the Tier Rewards?



Matthew Voltin

a month ago

As an investor, when do we receive our bottles that were listed in the tier?



Timothy Alvarez

a month ago

Do you any plans on opening a tasting room that features this tequila in Southern CA?



Mark Huntsman

a month ago

Hey, really love extra anejo with addictivo being my favoriteand am excited to see where yiu guys go with the experiment of anejo in the spiced cider barrels. Marketing is always key have you tried to get into any of the military commisarys for distribution, costco? There is nothing up here in wa. State? is my only hope there.



Jan Nissen

a month ago

Yeah, I would definitely be interested in T-shirts if available. maybe you could have them on the main website for sale?



Martin Student

a month ago

Hi I'm an investor and ws wondering how can I get one of those cool AGAVE VICE shirts?



John Webster

3 months ago

i don't have a tequila brand in my portfolio,i don't drink tequila,however, i know many do. i was wondering a few things what would you say makes you different than the other companies. i see your financials even though you made not bad revenue you were left with next to nothing profit wise. your cogs and short term debt wiped you out. your assets were pretty much keeping you afloat. like a few companies i invested in with beverages etc we have affiliate, ambassador etc programs a couple we weren't doing it until i suggested it and now he have hundreds of ambassadors etc which helped us tremendously revenue wise etc. would you do something like that. your cogs from a percentage of your revenue, 58 percent not good but not bad either especially compared to other companies i have seen 90 percent plus then they wonder why they are losing alot. your short term debt how are you on that getting that down any? hate for you to be what looks like a good company and either lose money or make very little which is not good for investors. thanks for your time.



Edgar Mosquera

3 months ago

Thank you for extending your funding round. I would like to invest but it’s really hard to do without tasting first. When will you guys be available in Florida??



Joseph Quesada

3 months ago

Absolutely loved your tequila And happy to see you guys growing. When I seen the opportunity to invest, I had the jump on it And with the perks that came with it.. Can't wait for that Signed bottle, Hopefully there will be updates on when those will be sent out. You all have a wonderful day 💯



Daniel Cortez

3 months ago

Hello again, I checked my email this morning and it said that the campaign had an “Update from Yeyo Tequila.” I clicked on the email and then decided to go to the StartEngine app. I went to the “Press & Updates,” and was pleasantly surprised by that update. My question: Is it possible to get a section similar to this on the website? I’m not a big fan of the “press” section on the website as it feels clunky and no one wants to click through 8 different pages. It’s very cool that you can go to the StartEngine page and see these updates in a scrolling manner and I think the website could also benefit from this. I know the first page will change when this campaign ends, which is why people are pushed more to the StartEngine platform, but I’m also excited to see how the website will be re-done once the campaign is over to keep people on the website more and to make it stick out more. - Daniel Cortez




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