INVEST IN YERBAÉ TODAY!
*Please refer to our Offering Materials for further details on the status of our agreement with Kona Bay Technologies, Inc. and please refer to our disclosure regarding this at the end of our Campaign Page.
overview
We believe Yerbaé Naturally Caffeinated Energy is revolutionizing the energy drink space and our company is actively pursuing a public offering with an anticipated listing on a public exchange in the next 12-18 months. (Please refer to our disclosure below regarding the transaction and refer to our offering materials for further details)*. Our products are great-tasting, zero calorie/sugar and plant-based, making them the perfect alternative to the sugary energy drinks that make up the majority of today’s marketplace, in our view.
Since the launch in 2017, the company has grown from $834K net sales in its first year of business to over $6M net sales in 2021. With distribution in 10,000+ stores like Albertsons, Sprouts Farmers Market, CVS, and Circle K, and an ecommerce business that has almost doubled over the last 12 months, we are just getting started.
Our team has a combined 120+ years of experience in building successful companies. We are quite diverse in our background with experience that includes building companies from the ground up through eventual exits and participating at management levels of some of the most exciting brands in the industry*:
*Past performance does not guarantee future success.
The Problem
They say you are what you eat, and recent trends indicate that it may be time to amend that to include "and drink." Today's health-conscious consumers are seeking products that will benefit their minds and bodies. Food and Beverage Insider recently cited 65% of consumers want functional benefits from their food and drinks. (source)
Consumers are looking for something new, in particular, alternatives to high-sugar containing soda and energy drinks. Flavored sparkling water products have emerged, but the lack of flavor and function doesn't satisfy a large segment of consumers. Consumers have a desire for something that still provides the functional benefit they get from energy drinks, without all the junk that the current market leaders contain.
The Solution
Yerbaé harnesses the benefits of Yerba Mate and White Tea, blending it with the effervescence of sparkling water.
Delivering a beverage experience that we feel is unrivaled in today's marketplace, our plant-based, naturally caffeinated energy is pioneering the growth of this new segment in retail stores. And it’s connecting with consumers at an incredible pace.
Yerbaé is designed to disrupt the energy universe. We believe it is more refreshing than a cup of coffee, has more function than sodas/sparkling waters, and has a cleaner ingredient line than traditional energy drinks.
Yerbaé offers 2 primary product lines:
12oz Energy Seltzer - Yerbaé's original unsweetened energy seltzer formula served in a fun sleek can. With zero sugar and zero calories, it offers a lighter flavor and 100mg of caffeine. It's the perfect size to kick off your morning or for that afternoon "pick me up". Also makes a great zero-calorie mixer for that evening cocktail (for those over 21!).
16oz Energy Drink - This line was created for those individuals who want a more full-bodied flavor and a bigger boost to get through those long days and tough workouts. It offers a much bolder flavor using Non-GMO Stevia as the sweetener. It contains 160mg of caffeine with zero sugar or sucralose and zero calories.
With more and more consumers looking to lead healthier lifestyles globally, Yerbaé plugs right into almost any healthy diet as our products are Non-GMO, vegan, gluten-free, keto friendly, whole 30 friendly, and kosher certified. Our products are also zero calorie, carbs and sugar, making Yerbaé a great alternative for consumers seeking a healthy choice outside of the sugary soda/energy drinks that are currently available in mainstream retail locations.
Many traditional energy drinks use artificial or synthetic ingredients and generally lack transparency surrounding the actual makeup of their products. Our company keeps our ingredient panel clean using the high quality ingredients that are verified by 3rd party entities.
the market
Yerbaé competes in a category of over $15 billion in annual sales in the US marketplace. (source)
Source: Bev Industry, Grandview Research
We believe Yerbaé is well positioned to meet the needs of consumers looking to transition from existing brands in favor of our more functional and healthier option. Our products use Non-GMO, gluten-free, organic and contains no artificial ingredients to give the consumers what we believe is a healthier alternative to the existing mainstream brands.
Our traction
Since our first can was sold into the marketplace at Raley's Grocery in Northern California, we have now sold more than 19,000,000 cans across the country. We are so proud of the amazing connections we have made with our customers who have come to rely on our delicious plant-based, naturally caffeinated beverages for their energy needs.
Yerbaé has continued significant growth significant growth year over year, growing at a 4 year CAGR of +58%.
Every year, we have increased the number of new retail partners and we continue to grow within our current retailers. Examples of our retailers are Sprouts Farmers Market, Circle K, CVS, Safeway, Albertsons, Winco, and Jewel.
Yerbaé has a significant direct-to-consumer business through our own website and Amazon. We've experienced exceptional growth through e-commerce with +217% 3 year CAGR and +45% vs. 2020 with consumers repeating at a very high rate.
Stronghold within the highly loyal fitness community:
Yerbaé has made great inroads within the CrossFit community, a highly loyal and affluent audience, aligned with Yerbaé's approach to wellness. Yerbaé cemented its position within the fitness community when Annie Thorisdottir, 2X CrossFit champion and arguably the biggest female name in the sport, went from brand ambassador and super fan to an investor.
Our Business Model: Strong Omni-Channel Strategy
Our diversified revenue stream has helped us weather the storm through the pandemic and our overall business has grown 26% Net Sales (2021 vs 2020). We have four main revenue sources:
31% of our revenue is sourced through DSD channel (Direct Store Delivery):
Local distributors like Budweiser or Miller that deliver our product to local retailers in their home markets
22% of our revenue is sourced through broadline distributors:
This segment operates as a secondary warehouse and delivery system for retailers
21% of our revenue is D2C (Direct to Consumer):
Amazon, Shopify, or other web-based platforms that will deliver product direct to the consumer
27% of our revenue Direct to Retailer:
Retailers that buy the products directly from us
Gross margin is very important in the beverage industry and we pride ourselves on constantly working to streamline our operations. Currently, we are at a 60% gross margin.
Sustainability is in our DNA!
Before Yerbaé was created, our founder, Karrie Gibson created one of the largest recycling companies in the U.S! You will only ever find Yerbaé in the most recycled beverage container: aluminum cans. (source)
Our Leadership
Our team has a combined 120+ years of experience in building successful companies. We are quite diverse in our background with experience that includes building companies from the ground up through eventual exits and participating at management levels of some of the most exciting brands in the industry:
Our founders and investors are plugged in and add tremendous value that stimulates our continued growth. This will allow us to reach heights that wouldn't have been possible without their knowledge and connections.
Why invest
With every consumer group focusing on health and wellness more than ever before, we believe that Yerbaé will be one of the leaders in the revolution toward healthier, functional beverages.
We wanted to create a brand that could not only energize your body and mind, but also inspire you to do the same for the people and the world around you. It's why we don't use artificial ingredients - bad energy for the body. It's why we don't push an unattainable image onto our community - bad energy for the mind. And it's why we don't use plastic bottles - bad energy for the planet.
Using our extensive relationship and industry connections we will continue to gain new opportunities with the most important players in distribution and retail. We are also very proud of our revenue growth and our continuous business improvements.
To learn more about our company, visit our website Yerbae.com.
Now is the time to jump into our historically fast-growing, plant-based, healthy beverage company and join in on this great opportunity before we go public*!
The Yerbaé team would love to invite you to join us as we change the world, one better beverage at a time!
*TRANSACTION DISCLOSURE
Please refer to our offering materials for all details of our current offering and related risks.
Yerbaé naturally caffeinated energy is disrupting the clean energy space with a line of great tasting, zero sugar/calories and plant-based drinks designed to meet the needs of the wellness forward consumer. Yerbaé has grown from $834K net sales in its first year of business to over $6M net sales in 2021. The brand is successfully aligning with prominent retailers across the country like Sprouts Farmers Market, CVS, Stop N Shop, Safeway, Albertsons, Vons, Shaws, Acme, Jewel, Circle K, Raley's, Meijer, and many more.
Seth Smith
Vice President of Business Development
Brian Neumann
Chief Marketing Officer
Maximum Number of Shares Offered subject to adjustment for bonus shares
*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.
Investment Incentives and Bonuses*
Loyalty Bonus | 10% Bonus Shares
As you have previously invested in Yerbae, you are eligible for additional bonus shares.
Copper | $500+
- 15% one time discount code usable on Yerbae.com
- Custom referral code with 10% commission on all sales that go through that code
- Free box of Yerbae Super Sticks and shaker bottle
- Discounts on wearables
Silver | $1,000+
- 15% one time discount code usable on Yerbae.com
- Silver Loyalty Membership
o First access to new flavor releases
o 40% off first subscription purchase, 15% on every subsequent purchase
o Custom referral code with 15% commission
- Free box of Yerbae Super Sticks and shaker bottle
- Premium Yerbae hat
- Discounts on wearables
Gold | $5,000+
- 15% one time discount code usable on Yerbae.com
- Gold Loyalty Membership
o First access to new flavor releases
o 40% off first subscription purchase, 15% on every subsequent purchase
o Custom referral code with 20% commission
- Free box of Yerbae Super Sticks and shaker bottle
- Premium Yerbae hat and golf shirt
- Discounts on wearables
Platinum | $25,000+
- 25% one-time discount code usable on Yerbae.com
- Platinum Loyalty Membership
o First access to new flavor releases
o 50% off first subscription purchase, 15% on every subsequent purchase
o Custom referral code with 25% commission
- Free box of Yerbae Super Sticks and shaker bottle
- Premium Yerbae hat and golf shirt
- Discounts on wearables
Titanium | $50,000+
- 30% one-time discount code usable on Yerbae.com
- Titanium Loyalty Membership
o First access to new flavor releases
o 60% off first subscription purchase, 20% on every subsequent purchase
o Custom referral code with 30% commission
- Free box of Yerbae Super Sticks and shaker bottle
- Premium Yerbae hat and golf shirt
- Discounts on wearables
*All perks occur when the offering is completed.
The 10% StartEngine Owners' Bonus
Yerbaé Brands Co., will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Non-Voting Common - Class 2022-1 at $1.37 / share, you will receive 110 shares Non-Voting Common - Class 2022-1, meaning you'll own 110 shares for $137. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and the time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus Audience-based perk for 10% bonus shares in addition to the aforementioned bonus.
Irregular Use of Proceeds
We will not incur any irregular use of proceeds.
09.13.22
We’re 48 hours away from closing our last raise on Start Engine. Join us in our last round of raising capital on Start Engine!
09.10.22
Consumers can’t get enough of Pumpkin Spice as it is already our top selling product on Yerbae.com! Thousands of cans have been shipped out already and it continues to accelerate growth. This exciting flavor is bringing lots of new consumers to the brand! Get your hands on this limited edition innovation before it’s too late at www.yerbae.com/pumpkin-spice
09.09.22
HypeBeast, the trendiest site for Gen Z and Millennials has written a great piece of coverage on Pumpkin Spice Yerbaé. This breakthrough innovation is getting the attention of consumers across the country as well as media outlets with coverage in People, Mashed, and numerous other news outlets! Check out the coverage on HypeBeast here and be sure to get your hands on Pumpkin Spice Yerbaé before it’s gone at www.yerbae.com/pumpkin-spice.
09.07.22
We are officially one week out from closing our last ever raise on Start Engine. Make sure to jump in while you can to this exciting opportunity!
09.01.22
Yerbaé is off to a hot start at Albertsons as our superior ingredient panel resonates with shoppers. We have already surpassed competitors who have been at Albertsons for over 16 months longer than ourselves and expect to see our growth trajectory accelerate even faster over the coming quarters!
08.30.22
Yerbaé’s last raise on Start Engine is coming to a close. Don’t miss out on your last chance to join in on this incredible opportunity and invest today!
08.26.22
Continuing on its rapid growth pace inside of 2022, Yerbaé can now be found in east coast giants, Shaws and ACME. Expanding its retail and brand presence from the Mid-Atlantic and now widely spread in the New England markets, Yerbae has quickly evolved to become a primary brand priority for consumers and retailers alike. The expansion includes roughly 600 stores between Maryland, New Jersey, Pennsylvania, New York, Massachusetts, New Hampshire, Vermont, Connecticut and Maine. Finishing out Q3 2022, Yerbae and both retailers have built and incredible promotional plan, targeting consumer awareness, trial and consumer loyalty.
08.23.22
Yerbaé continues to accelerate growth! Don’t miss out on your chance to join the thousands of other investors and invest today!
08.21.22
Yerbaé is leading the revolution in the clean energy space and this is your last chance to invest! With over 21MM cans sold, major customers like Albertsons, Safeway and Publix secured and breakthrough innovation never seen before like the first Pumpkin Spice energy drink, Yerbaé has had a huge 2022 so far and is not slowing down. This campaign will be closing on September 13th so don’t miss out on the opportunity to jump on this rocket ship before it takes off!
08.19.22
As Yerbaé Pumpkin Spice continues to make media headlines, Compass has stepped up to the plate and hit a homerun with a $400,000 order of the LTO. The food service giant Compass USA will make it available across the country at their food service locations where this will be the perfect flavor innovation for their customers. PSLs have been a staple at Compass locations and now they have the better-for-you alternative that gives all of the pumpkin spice without all of the not so nice ingredients!
Members get an extra 10% shares in addition to rewards below!
StartEngine Owner’s Bonus
This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.
Copper
15% one-time discount code usable on Yerbae.com, custom referral code with 10% commission on all sales that go through that code, Free box of Yerbae Super Sticks and shaker bottle, and discounts on wearables.
Silver
15% one-time discount code usable on Yerbae.com, Silver Loyalty Membership, Free box of Yerbae Super Sticks and shaker bottle, Premium Yerbae hat, and discounts on wearables.
Gold
15% one time discount code usable on Yerbae.com, Gold Loyalty Membership, Free box of Yerbae Super Sticks and shaker bottle, Premium Yerbae hat and golf shirt. and discounts on wearables.
Platinum
25% one-time discount code usable on Yerbae.com, Platinum Loyalty Membership, Free box of Yerbae Super Sticks and shaker bottle, Premium Yerbae hat and golf shirt, and discounts on wearables.
0/2500
Cancel anytime before 48 hours before a rolling close or the offering end date.
We want you to succeed and get the most out of your money by offering rewards and memberships!
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