Yerbaé offering is now closed and is no longer accepting investments.

Naturally Caffeinated Energy

INVEST IN YERBAÉ TODAY!

Yerbaé naturally caffeinated energy is disrupting the clean energy space with a line of great tasting, zero sugar/calories and plant-based drinks designed to meet the needs of the wellness forward consumer. Yerbaé has grown from $834K net sales in its first year of business to over $6M net sales in 2021. The brand is successfully aligning with prominent retailers across the country like Sprouts Farmers Market, CVS, Stop N Shop, Safeway, Albertsons, Vons, Shaws, Acme, Jewel, Circle K, Raley's, Meijer, and many more.
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This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
Yerbaé

Reasons to Invest


  • Yerbae is pursuing a public offering in the next 12 month or less! We have Signed a merger agreement with Kona Bay Technologies to become a Canadian Public Company! This transaction is in progress, please see the offering materials for further details*


  • Since our launch, we have sold more than 19 million+ cans to consumers across the country as of 12/31/21 and our company has grown 624% in net sales. Energy drinks account for roughly $15 billion in sales in the US marketplace, and we are revolutionizing the space with our plant-based, naturally caffeinated beverages.


  • Our team of beverage and business industry leaders have experience building some of the leading brands and companies in their competitive industries. Here are a list of the companies our management played a significant role in and ultimately lead to the sale of each of the businesses: SoBe (sold to Pepsi Cola); Fuze Beverage (sold to Coca Cola); Nos Energy Drink (sold to Coca Cola); Vintage Tech Recyclers (Founder Karrie Gibson: Sold to Kuusakoski Recycling)


*Please refer to our Offering Materials for further details on the status of our agreement with Kona Bay Technologies, Inc. and please refer to our disclosure regarding this at the end of our Campaign Page.  

overview


Naturally Caffeinated Energy


We believe Yerbaé Naturally Caffeinated Energy is revolutionizing the energy drink space and our company is actively pursuing a public offering with an anticipated listing on a public exchange in the next 12-18 months. (Please refer to our disclosure below regarding the transaction and refer to our offering materials for further details)*. Our products are great-tasting, zero calorie/sugar and plant-based, making them the perfect alternative to the sugary energy drinks that make up the majority of today’s marketplace, in our view.


Since the launch in 2017, the company has grown from $834K net sales in its first year of business to over $6M net sales in 2021. With distribution in 10,000+ stores like Albertsons, Sprouts Farmers Market, CVS, and Circle K, and an ecommerce business that has almost doubled over the last 12 months, we are just getting started. 


Our team has a combined 120+ years of experience in building successful companies. We are quite diverse in our background with experience that includes building companies from the ground up through eventual exits and participating at management levels of some of the most exciting brands in the industry*:


  • Vintage Tech Recyclers (sold to Kuusakoski US) - Karrie Gibson (Founder)
  • SoBe (sold to Pepsi Cola) - Todd Gibson (Management)
  • Fuze Beverage (sold to Coca Cola) - Todd Gibson (Management)
  • Nos Energy Drink (sold to Coca Cola) - Todd Gibson (Management)


*Past performance does not guarantee future success.



The Problem


Consumer behaviors are changing and they are looking for a healthier beverage experience


They say you are what you eat, and recent trends indicate that it may be time to amend that to include "and drink." Today's health-conscious consumers are seeking products that will benefit their minds and bodies. Food and Beverage Insider recently cited 65% of consumers want functional benefits from their food and drinks. (source)



Consumers are looking for something new, in particular, alternatives to high-sugar containing soda and energy drinks. Flavored sparkling water products have emerged, but the lack of flavor and function doesn't satisfy a large segment of consumers. Consumers have a desire for something that still provides the functional benefit they get from energy drinks, without all the junk that the current market leaders contain.

The Solution


Plant-based, naturally caffeinated energy beverage with the simplicity of sparkling water

Yerbaé harnesses the benefits of Yerba Mate and White Tea, blending it with the effervescence of sparkling water.



Delivering a beverage experience that we feel is unrivaled in today's marketplace, our plant-based, naturally caffeinated energy is pioneering the growth of this new segment in retail stores. And it’s connecting with consumers at an incredible pace.



Yerbaé is designed to disrupt the energy universe. We believe it is more refreshing than a cup of coffee, has more function than sodas/sparkling waters, and has a cleaner ingredient line than traditional energy drinks.



Yerbaé offers 2 primary product lines:


12oz Energy Seltzer - Yerbaé's original unsweetened energy seltzer formula served in a fun sleek can. With zero sugar and zero calories, it offers a lighter flavor and 100mg of caffeine. It's the perfect size to kick off your morning or for that afternoon "pick me up". Also makes a great zero-calorie mixer for that evening cocktail (for those over 21!).



16oz Energy Drink - This line was created for those individuals who want a more full-bodied flavor and a bigger boost to get through those long days and tough workouts. It offers a much bolder flavor using Non-GMO Stevia as the sweetener. It contains 160mg of caffeine with zero sugar or sucralose and zero calories.



With more and more consumers looking to lead healthier lifestyles globally, Yerbaé plugs right into almost any healthy diet as our products are Non-GMO, vegan, gluten-free, keto friendly, whole 30 friendly, and kosher certified. Our products are also zero calorie, carbs and sugar, making Yerbaé a great alternative for consumers seeking a healthy choice outside of the sugary soda/energy drinks that are currently available in mainstream retail locations.



Many traditional energy drinks use artificial or synthetic ingredients and generally lack transparency surrounding the actual makeup of their products. Our company keeps our ingredient panel clean using the high quality ingredients that are verified by 3rd party entities.



the market


Size of the prize: The energy drink category is huge and growing rapidly


Yerbaé competes in a category of over $15 billion in annual sales in the US marketplace. (source)


Source: Bev IndustryGrandview Research


We believe Yerbaé is well positioned to meet the needs of consumers looking to transition from existing brands in favor of our more functional and healthier option. Our products use Non-GMO, gluten-free, organic and contains no artificial ingredients to give the consumers what we believe is a healthier alternative to the existing mainstream brands.


Our traction


We grew through COVID! In 2021, our company finished the year with over $6M in net sales (+26%) YoY


Since our first can was sold into the marketplace at Raley's Grocery in Northern California, we have now sold more than 19,000,000 cans across the country. We are so proud of the amazing connections we have made with our customers who have come to rely on our delicious plant-based, naturally caffeinated beverages for their energy needs.



Yerbaé has continued significant growth significant growth year over year, growing at a 4 year CAGR of +58%.



Every year, we have increased the number of new retail partners and we continue to grow within our current retailers. Examples of our retailers are Sprouts Farmers Market, Circle K, CVS, Safeway, Albertsons, Winco, and Jewel.



Yerbaé has a significant direct-to-consumer business through our own website and Amazon. We've experienced exceptional growth through e-commerce with +217% 3 year CAGR and +45% vs. 2020 with consumers repeating at a very high rate.




Stronghold within the highly loyal fitness community:


Yerbaé has made great inroads within the CrossFit community,  a highly loyal and affluent audience, aligned with Yerbaé's approach to wellness. Yerbaé cemented its position within the fitness community when Annie Thorisdottir, 2X CrossFit champion and arguably the biggest female name in the sport, went from brand ambassador and super fan to an investor.




Our Business Model: Strong Omni-Channel Strategy


Our diversified revenue stream has helped us weather the storm through the pandemic and our overall business has grown 26% Net Sales (2021 vs 2020). We have four main revenue sources:


31% of our revenue is sourced through DSD channel (Direct Store Delivery):

Local distributors like Budweiser or Miller that deliver our product to local retailers in their home markets


22% of our revenue is sourced through broadline distributors:

This segment operates as a secondary warehouse and delivery system for retailers 


21% of our revenue is D2C (Direct to Consumer): 

Amazon, Shopify, or other web-based platforms that will deliver product direct to the consumer


27% of our revenue Direct to Retailer:

Retailers that buy the products directly from us

Gross margin is very important in the beverage industry and we pride ourselves on constantly working to streamline our operations. Currently, we are at a 60% gross margin.



Sustainability is in our DNA! 


Before Yerbaé was created, our founder, Karrie Gibson created one of the largest recycling companies in the U.S! You will only ever find Yerbaé in the most recycled beverage container: aluminum cans. (source)


Our Leadership


Our team has a combined 120+ years of experience in building successful companies. We are quite diverse in our background with experience that includes building companies from the ground up through eventual exits and participating at management levels of some of the most exciting brands in the industry:


  • Vintage Tech Recyclers (sold to Kuusakoski US) - Karrie Gibson (Founder)
  • SoBe (sold to Pepsi Cola} - Todd Gibson (Management)
  • Fuze Beverage (sold to Coca Cola} - Todd Gibson (Management)
  • Nos Energy Drink (sold to Coca Cola) - Todd Gibson (Management)



Our founders and investors are plugged in and add tremendous value that stimulates our continued growth. This will allow us to reach heights that wouldn't have been possible without their knowledge and connections.


Why invest


A drink that is meeting our times


With every consumer group focusing on health and wellness more than ever before, we believe that Yerbaé will be one of the leaders in the revolution toward healthier, functional beverages.

 

We wanted to create a brand that could not only energize your body and mind, but also inspire you to do the same for the people and the world around you. It's why we don't use artificial ingredients - bad energy for the body. It's why we don't push an unattainable image onto our community - bad energy for the mind. And it's why we don't use plastic bottles - bad energy for the planet.



Using our extensive relationship and industry connections we will continue to gain new opportunities with the most important players in distribution and retail. We are also very proud of our revenue growth and our continuous business improvements.


To learn more about our company, visit our website Yerbae.com.


Now is the time to jump into our historically fast-growing, plant-based, healthy beverage company and join in on this great opportunity before we go public*!



The Yerbaé team would love to invite you to join us as we change the world, one better beverage at a time!


*TRANSACTION DISCLOSURE

Please refer to our offering materials for all details of our current offering and related risks.

On May 19, 2022, the Company entered into an agreement (the “Arrangement Agreement”) related to the merger and business combination of the Company with Kona Bay Technologies Inc., a British Columbia corporation (“Kona Bay”) listed on the TSX Venture Exchange (“TSXV”) (TSXV: KBY.H) (the “Transaction”).  In connection with the Transaction, a wholly-owned British Columbia subsidiary of Kona Bay intends to complete concurrent financing to raise minimum gross proceeds of US$5,000,000 (less any amounts raised in the Company’s instant StartEngine crowdfunding financing) (the “Concurrent Financing”).  The Transaction is structured as a reverse triangular merger.  The combined company resulting from the completion of the Transaction (the “Resulting Issuer”) would be renamed “Yerbaé Brands Co.” or such other name as agreed to by the Company and Kona Bay.  Upon completion, the stockholders of the Company would be stockholders of the Resulting Issuer.  The Company would continue to operate as a wholly-owned subsidiary.  
The Transaction is subject to the approval of the TSXV, the stockholders of Kona Bay, voting stockholders of the Company, judicial approval of the ‘plan of arrangement pursuant to the Business Corporations Act (British Columbia), and completion of the Concurrent Financing.  All shares of the Resulting Issuer issued to stockholders of the Company, including purchasers in the Company’s current crowdfunding offering, will be non-transferable for 18 months from the transaction closing date.

ABOUT

HEADQUARTERS
18801 N Thompson Peak Parkway, Suite D-380
Scottsdale, AZ 85255
VALUATION
$44.59M
PREVIOUSLY CROWDFUNDED
$1M

Yerbaé naturally caffeinated energy is disrupting the clean energy space with a line of great tasting, zero sugar/calories and plant-based drinks designed to meet the needs of the wellness forward consumer. Yerbaé has grown from $834K net sales in its first year of business to over $6M net sales in 2021. The brand is successfully aligning with prominent retailers across the country like Sprouts Farmers Market, CVS, Stop N Shop, Safeway, Albertsons, Vons, Shaws, Acme, Jewel, Circle K, Raley's, Meijer, and many more.

TEAM

Karrie Gibson
Karrie Gibson
Co-Founder, COO, Director

Karrie believes that integrity, honesty, and hard work are key traits for growing a successful business. She has overcome numerous challenges along her entrepreneurial journey by staying focused on a vision, handling issues head-on, and surrounding herself with quality people. Her strong research orientation, emphasis on effective team leadership, board experience, and unique problem-solving approach have served her well in creating a winning company culture. It is this same tenacity and commitment to excellence that helped her launch Yerbaé and will ensure its status as a leader in the beverage industry.

Todd Gibson
Todd Gibson
Co-Founder, CEO, Director

Todd is an accomplished beverage industry entrepreneur, innovator, business builder, and sales leader who, in partnership with his wife, Karrie, is growing the Yerbaé brand. To this venture, he brings laser-sharp customer focus, a rock-solid work ethic, and depth and breadth of experience in business development, marketing, merchandising, vendor management, and operations. Having helped build three companies from the ground up that were sold to Coca Cola and Pepsi, Todd knows what it takes to successfully bring a product to market in the highly-competitive functional and wellness beverage industry.

Seth Smith

Seth Smith

Vice President of Business Development

Seth is an accomplished Beverage and Electronics industry entrepreneur. Using his leadership skills in sales management and his fearless nature for hunting he is Yerbaé's version of the ultimate fighter for new retailers and customers. Seth's knowledge and experience in proven sales methods and execution, has helped pave strategic paths to growth in two prior business acquisitions.

Brian Neumann

Brian Neumann

Chief Marketing Officer

Brian is a highly decorated and accomplished marketer having led iconic brands in the OTC Beauty and Food & Beverage industries. His extensive knowledge and experience in building beloved brands is fueling the development of Yerbaé into a household name. His drive and energy coupled with his incredible track record at companies like Kraft Heinz and Johnson & Johnson chalk-full of industry firsts make him the ideal leader to take Yerbaé to the next level.

TERMS

Yerbaé
Overview
PRICE PER SHARE
$1.37
DEADLINE
Sep 14, 2022
VALUATION
$44.59M
AMOUNT RAISED
$145,683.20
Breakdown
MIN INVESTMENT
$500.05
MAX INVESTMENT
$4,999,999.95
MIN NUMBER OF SHARES OFFERED
7,298
OFFERING TYPE
Equity
ASSET TYPE
COMMON
SHARES OFFERED
Non-Voting Common - Class 2022-1
MAX NUMBER OF SHARES OFFERED
3,649,635

Maximum Number of Shares Offered subject to adjustment for bonus shares


Company

:

Yerbaé Brands Co.

Corporate Address

:

18801 N Thompson Peak Parkway, Suite D-380, Scottsdale, AZ 85255

Offering Minimum

:

$9,999.63

Offering Maximum

:

$4,999,999.95

Minimum Investment Amount

(per investor)

:

$500.05











Terms


Offering Type

:

Equity

Security Name

:

Non-Voting Common - Class 2022-1

Minimum Number of Shares Offered

:

7,299

Maximum Number of Shares Offered

:

3,649,635

Price per Share

:

$1.37

Pre-Money Valuation

:

$44,586,114.33











*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives and Bonuses*

Loyalty Bonus | 10% Bonus Shares

As you have previously invested in Yerbae, you are eligible for additional bonus shares.

Copper | $500+

- 15% one time discount code usable on Yerbae.com

- Custom referral code with 10% commission on all sales that go through that code

- Free box of Yerbae Super Sticks and shaker bottle

- Discounts on wearables

Silver | $1,000+

- 15% one time discount code usable on Yerbae.com

- Silver Loyalty Membership

      o First access to new flavor releases

      o 40% off first subscription purchase, 15% on every subsequent purchase

      o Custom referral code with 15% commission

- Free box of Yerbae Super Sticks and shaker bottle

- Premium Yerbae hat

- Discounts on wearables

Gold | $5,000+

- 15% one time discount code usable on Yerbae.com

- Gold Loyalty Membership

      o First access to new flavor releases

      o 40% off first subscription purchase, 15% on every subsequent purchase

      o Custom referral code with 20% commission

- Free box of Yerbae Super Sticks and shaker bottle

- Premium Yerbae hat and golf shirt

- Discounts on wearables

Platinum | $25,000+

- 25% one-time discount code usable on Yerbae.com

- Platinum Loyalty Membership

      o First access to new flavor releases

      o 50% off first subscription purchase, 15% on every subsequent purchase

      o Custom referral code with 25% commission

- Free box of Yerbae Super Sticks and shaker bottle

- Premium Yerbae hat and golf shirt

- Discounts on wearables

Titanium | $50,000+

- 30% one-time discount code usable on Yerbae.com

- Titanium Loyalty Membership

      o First access to new flavor releases

      o 60% off first subscription purchase, 20% on every subsequent purchase

      o Custom referral code with 30% commission

- Free box of Yerbae Super Sticks and shaker bottle

- Premium Yerbae hat and golf shirt

- Discounts on wearables

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Yerbaé Brands Co., will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Non-Voting Common - Class 2022-1 at $1.37 / share, you will receive 110 shares Non-Voting Common - Class 2022-1, meaning you'll own 110 shares for $137. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and the time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus Audience-based perk for 10% bonus shares in addition to the aforementioned bonus.

Irregular Use of Proceeds

We will not incur any irregular use of proceeds.

PRESS

Article Image
Morning Chalk Up

Yerbae Launches Campaign, Will Award $50,000 to Ordinary CrossFit Athletes Doing Extraordinary Things

Article Image
Morning Chalk Up

Annie Thorisdottir Becomes a Key Investor in Yerbae, Joins Board

Article Image
BevNET

Video: Yerbae’s New CMO Aims to Define the Brand Identity










ALL UPDATES

09.13.22

Only 2 days left to invest, DON’T MISS OUT!

We’re 48 hours away from closing our last raise on Start Engine. Join us in our last round of raising capital on Start Engine!

09.10.22

Pumpkin Spice off to a HOT start, already #1 selling product on Yerbaé.com

Consumers can’t get enough of Pumpkin Spice as it is already our top selling product on Yerbae.com! Thousands of cans have been shipped out already and it continues to accelerate growth. This exciting flavor is bringing lots of new consumers to the brand! Get your hands on this limited edition innovation before it’s too late at www.yerbae.com/pumpkin-spice

09.09.22

HypeBeast covers Pumpkin Spice Yerbaé!

HypeBeast, the trendiest site for Gen Z and Millennials has written a great piece of coverage on Pumpkin Spice Yerbaé. This breakthrough innovation is getting the attention of consumers across the country as well as media outlets with coverage in People, Mashed, and numerous other news outlets! Check out the coverage on HypeBeast here and be sure to get your hands on Pumpkin Spice Yerbaé before it’s gone at www.yerbae.com/pumpkin-spice.

09.07.22

Last week to invest into Yerbaé on Start Engine!

We are officially one week out from closing our last ever raise on Start Engine. Make sure to jump in while you can to this exciting opportunity!

09.01.22

Yerbaé significantly outpacing competitors at Albertsons growing at +152%!

Yerbaé is off to a hot start at Albertsons as our superior ingredient panel resonates with shoppers. We have already surpassed competitors who have been at Albertsons for over 16 months longer than ourselves and expect to see our growth trajectory accelerate even faster over the coming quarters!

08.30.22

Only Two Weeks Left to Invest!

Yerbaé’s last raise on Start Engine is coming to a close. Don’t miss out on your last chance to join in on this incredible opportunity and invest today! 

08.26.22

Yerbaé expands into NEW Northeast & Mid-Atlantic Markets

Continuing on its rapid growth pace inside of 2022, Yerbaé can now be found in east coast giants, Shaws and ACME.    Expanding its retail and brand presence from the Mid-Atlantic and now widely spread in the New England markets, Yerbae has quickly evolved to become a primary brand priority for consumers and retailers alike.    The expansion includes roughly 600 stores between Maryland, New Jersey, Pennsylvania,  New York, Massachusetts, New Hampshire, Vermont,  Connecticut and Maine.   Finishing out Q3 2022, Yerbae and both retailers have built and incredible promotional plan, targeting consumer awareness, trial and consumer loyalty.   

08.23.22

Don’t sleep on the opportunity! Only 21 days left to Invest!

Yerbaé continues to accelerate growth! Don’t miss out on your chance to join the thousands of other investors and invest today!

08.21.22

Less than 4 weeks left to Invest in one of the fastest growing beverages in the US!

Yerbaé is leading the revolution in the clean energy space and this is your last chance to invest! With over 21MM cans sold, major customers like Albertsons, Safeway and Publix secured and breakthrough innovation never seen before like the first Pumpkin Spice energy drink, Yerbaé has had a huge 2022 so far and is not slowing down. This campaign will be closing on September 13th so don’t miss out on the opportunity to jump on this rocket ship before it takes off!

08.19.22

Compass Shatters Previous Pumpkin Spice Record with a $400,000 order!

As Yerbaé Pumpkin Spice continues to make media headlines, Compass has stepped up to the plate and hit a homerun with a $400,000 order of the LTO. The food service giant Compass USA will make it available across the country at their food service locations where this will be the perfect flavor innovation for their customers. PSLs have been a staple at Compass locations and now they have the better-for-you alternative that gives all of the pumpkin spice without all of the not so nice ingredients!










Owners bonus
Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!

REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Yerbaé.

$500.00

StartEngine Owner’s Bonus

This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.

$500.00

Copper

15% one-time discount code usable on Yerbae.com, custom referral code with 10% commission on all sales that go through that code, Free box of Yerbae Super Sticks and shaker bottle, and discounts on wearables.

$1,000.00

Silver

15% one-time discount code usable on Yerbae.com, Silver Loyalty Membership, Free box of Yerbae Super Sticks and shaker bottle, Premium Yerbae hat, and discounts on wearables.

$5,000.00

Gold

15% one time discount code usable on Yerbae.com, Gold Loyalty Membership, Free box of Yerbae Super Sticks and shaker bottle, Premium Yerbae hat and golf shirt. and discounts on wearables.

$25,000.00

Platinum

25% one-time discount code usable on Yerbae.com, Platinum Loyalty Membership, Free box of Yerbae Super Sticks and shaker bottle, Premium Yerbae hat and golf shirt, and discounts on wearables.

JOIN THE DISCUSSION













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Canadian Investors Investment opportunities posted and accessible through the site will not be offered to Canadian resident investors. Potential investors are strongly advised to consult their legal, tax and financial advisors before investing. The securities offered on this site are not offered in jurisdictions where public solicitation for offerings is not permitted; it is solely your responsibility to comply with the laws and regulations of your country of residence.


California Investors Only – Do Not Sell My Personal Information (800-317-2200). StartEngine does not sell personal information. For all customer inquiries, please write to contact@startengine.com.


StartEngine’s Reg A+ offering is made available through StartEngine Crowdfunding, Inc. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment. For more information about this offering, please view StartEngine’s offering circular and risk associated with this offering.