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GET A PIECE OF WORTHPOINT

Discover. Value. Preserve.

WorthPoint is a go-to online resource for identifying and valuing fine art, antiques, and collectibles. The company’s database contains 1.3 billion images and more than 715 million pricing data points tracing back over 15 years.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$253,266.40 Raised

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REASONS TO INVEST

WorthPoint’s subscription provides fair market pricing data that its nearly 35k customers can use for researching, valuing, and preserving antiques, fine art, and collectibles.

WorthPoint has tripled subscription revenue between 2018 and 2022, earning the company awards in finance and leadership as well as recognition in Inc. Magazine’s regional and national lists of the fastest-growing companies in America. The collectibles market grew to $360 billion in 2020 and is expected to continue at a compound annual growth rate of 4% until 2028.*

CEO and founder, Will Seippel, is a lifelong collector and a power seller on eBay. He has over 25 years of financial and operational experience and played a leading role in transactions that have raised $5 billion in capital.

*Market information provided by PRN Newswire (source)


The PITCH


Buy Better, Sell Smarter

WorthPoint is believed to be one of the world's largest sources of how to value fine art, antiques, and collectibles. This popular site, which brings 200,000 to 300,000 visitors to its platform daily, contains 1.3 billion images and more than 715 million values of vintage and antique items. The Price Guide is enhanced by the company’s Dictionary of more than 8,000 articles and a visual database of more than 227,000 identifiable marks, autographs, patterns, and symbols. This industry-leading suite of services allows buyers and sellers to figure out what an item is, what it’s worth, and what price is reasonable for sale. WorthPoint believes it is the only outside company to share a long-lasting, close working relationship with eBay, the world’s largest e-commerce marketplace for secondhand goods. The company has had eBay as a partner since its founding in 2007.

WorthPoint is backed by a strong leadership team that includes CEO and founder Will Seippel, who has over 25 years of financial and operational experience, a lifetime passion in antiques and collectibles, and a history of structuring complex transactions that have raised $5 billion in capital. Seippel is joined by CFO Neal McAtee, who has been recognized five times as an All-Star Analyst in The Wall Street Journal for his stock-picking ability, and VP of Editorial Content and Public Relations Eric Bradley, who has 25 years of experience in fine art, antiques, and collectibles, authored 12 reference books and buying guides, and has been quoted in The Wall Street Journal and The New York Times.


The Problem & Our Solution


An Even Playing Field 

For centuries, fair market values of fine art, antiques, and collectibles were controlled by auction houses and private dealers. This business model kept buyers in the dark about fair pricing. WorthPoint, however, believes that pricing transparency is good for buyers and sellers, as it evens the playing field between the two. 


Today, WorthPoint is believed to offer more fair market pricing data than any other company. With more than 715 million prices and 1.3 billion images from both eBay and auction houses, WorthPoint has an extensive database for discovering, valuing, learning about, and preserving collectibles and valuables. 


Buyers and sellers can use WorthPoint's Price Guide to find accurate pricing trends from nearly two decades of historical pricing data. Site visitors can also access a digital Library of more than 15,000 books, guides, and catalogs covering topics from comic books to sterling silver and a database of 227,000 makers’ marks, autographs, patterns, and symbols to identify items and uncover their history, value, and authenticity.

The Market & Our Traction


A Growing Collection In A Growing Market

WorthPoint’s number of annual subscriptions has experienced exponential growth during the past few years and now makes up 20% of the company’s subscription revenue—an impressive improvement from 12% just a few years ago. The Online Auction Market value is set to grow by USD 1.90 billion, progressing at a CAGR of 9.7% between 2021 and 2026 (source). Additionally, the market and customer base continue to grow as approximately 10,000 Baby Boomers turn 65 each day and enter the age group most likely to have an estate sale (source). The National Estate Sales Association (NESA) estimates $100 million of revenue is generated nationally each month from estate sales (source). As CEO Will Seippel says, "Art and collectibles are fundamentally an economic asset.”


*These testimonials may not be representative of the experience of other customers and are not a guarantee of future performance or success.


According to UnivDatos Markets Insights, the collectibles market grew to $360 billion in 2020 and is expected to continue at a compound annual growth rate of 4% until 2028 (source). In 2022, collectors paid record prices for collectibles, such as an original iPhone that sold for $63,000 and a 1952 Topps Mickey Mantle baseball card that sold for $12.6 million 

(source, source).

Why Invest


Grow With Us

As the market grows, and items from younger generations become classics, WorthPoint’s database continues to expand. The company is currently working on building WorthPoint Indices, which will use its database of more than 700 million realized auction prices to create an index-linked investment product that statistically measures price trends. WorthPoint is also launching the WorthPoint Vault, a user-generated digital database that helps subscribers organize valuables, inventory, and collections and track their values over time. This service will help price, sell, and archive items of emotional and historical significance documented through photographs, family histories, and video. WorthPoint will also be enhancing its mobile app with the option to visually search for items sold and listed in its pricing database.  


Experience the power of pricing transparency—invest in WorthPoint today.

ABOUT

HEADQUARTERS
5 Concourse Parkway NE, Suite 2900
Atlanta, GA 30328
WEBSITE
View Site

WorthPoint is a go-to online resource for identifying and valuing fine art, antiques, and collectibles. The company’s database contains 1.3 billion images and more than 715 million pricing data points tracing back over 15 years.

TEAM

William Hermann Seippel
William Hermann Seippel
Founder, Board Member and CEO

Will founded the Company in 2007 and has over 25 years of financial and operational experience. He has been involved in successfully negotiating over 20 acquisitions in his career and played a leading role in structuring complex transactions that have raised $5 billion in capital, including two that received the prestigious Institutional Investor Deal of the Year Award. He has also served as a consultant to various boards of directors on mergers and acquisitions and strategic business and financial planning. Prior to founding WorthPoint, Will served as Chief Financial Officer and also managed a number of technology business development and marketing roles at MIVA, AirGate PCS, Digital Commerce Corporation, Global Telesystems Groups, and Haliburton/Landmark Graphics Corporation. Will has a master’s degree in business administration from American University. He received a Bachelor of Science degree from George Mason University.

William Neal McAtee

William Neal McAtee

CFO, Board Member

Neal has served as WorthPoint’s CFO since 2018. From December 2010 to December 2013, Neal served as WorthPoint’s interim CFO. Since 2009, he has served as a member of the Board of Directors. He served as a portfolio manager at Reliant Investment Management, LLC. From 2009 until 2018. Earlier in his career, he was a founder and managing member of Red Rock Partners, LLC, as well as a general partner and investment manager for Red Rock Fund, LP. Neal was a managing director at Morgan Keegan, working as an equity analyst, when he was recognized five times as a Wall Street Journal All-Star Analyst for his stock-picking ability. 

Neal earned a bachelor’s degree in mathematics and economics from Rhodes College and a master’s degree in business administration with a concentration in finance and accounting from the Owen Graduate School of Management at Vanderbilt University. He has held the Chartered Financial Analyst professional designation from the CFA Institute since 1992.

Antoine S Lyseight

Antoine S Lyseight

Chief Technology Officer

Antoine has been with WorthPoint for more than a decade and is been responsible for the company’s Software Development, Product Development, Dev Ops, and Architecture groups. His expertise has elevated the firm’s reputation as the leading technological market solution in the marketplace.

Antoine is a veteran of information technology and a leader in software development and product delivery with a significant focus in systems integration, point-of-sale (POS), and e-Commerce architecture, as well as end-to-end high-volume websites and applications. He has deep experience with multiple programming languages and processes and has consulted for Fortune 500 companies such as Home Depot, IHG, Turner Broadcasting, and Autotrader.com, as well as many technology startups and growth-phase companies on major revenue-generating projects.

In addition to his software engineering background, Antoine has trained and managed development teams while being responsible for working with executive stakeholders for product development, project management, and quality assurance of all products. He studied computer engineering at the Georgia Institute of Technology and graduated with a bachelor’s degree in business administration with a focus on entrepreneurship from Georgia State University.

Kathleen Guzman

Kathleen Guzman

Board Member

Prior to joining WorthPoint as a member of its Board of Directors, Kathleen Guzman was a Senior Vice President and the Managing Director of Heritage Auctions in New York for 12 years. She has personally auctioned more than 1,500 sales with more than a million objects with a combined value of more than $1 billion. She brings 15 years of experience from the world-renowned Christie’s International auction house, selling such items as a Claude Monet watercolor for $4.3 million and the Ruby Slippers from “The Wizard of Oz” for $660,000. Kathleen is an independent consultant, a USPAP-compliant art appraiser, writer, and charity auctioneer. She holds an Executive MBA from Columbia University and has a master’s degree in art history from Queen’s College.

Throughout her accomplished career as an expert in the fields of fine art and antiques, Kathleen has made an indelible impact on companies and collecting communities in the United States and around the world. She was the former President of Christie’s East and President of Phillips Auctioneers, as well as Senior Vice President of Business Development at eBay. Kathleen is frequently quoted in print, on radio, and on television regarding the art and antique markets and spokesperson for the art market, including appearances on such programs as “Oprah,” “Good Morning America,” “Today,” on international networks like CNN, and countless online publications. She has appeared as an expert on the PBS series “Antiques Roadshow” for more than 20 years. 

She lectures extensively on the art market for the American Appraisers Association, New York University, Bard College, and the Fashion Institute of Technology. Guzman also auctions extensively for charitable causes including The Make-a-Wish Foundation, Juvenile Diabetes, and Housing Works, to name a few, with noted celebrities.

James Sturgill

James Sturgill

Board Member

Jim is the Founder and retired CEO of Sturgill & Associates, a full-service CPA firm he founded in 1963 with multiple locations. His firm provides tax, assurance and advisory, and information technology services to a diversified client base of established and emerging growth companies in the high technology sector.

Michael Joseph Wharton

Michael Joseph Wharton

Board Member

Mike Wharton joined the WorthPoint board in May 2012. Mr. Wharton currently serves as Chairman of McVean Trading & Investments, LLC, having joined at its inception in 1986, and over the last 10 years has become one of the firm’s top traders and leading authorities on the livestock and grain markets. Mike is also the managing member of Wharton Asset Management LLC, a commodity-trading advisor, which was established in 2012. Originally from Nebraska, Mike literally grew up in the cattle business.

Peter Dabbs Schleider

Peter Dabbs Schleider

Director

Pete has spent his entire working career in the investment business. From 1983 to 1987 he was a hardware and software analyst with L.F. Rothschild, Unterberg, Towbin. From 1987 to 1997, Pete was a partner of Wessels, Arnold & Henderson, an investment banking firm in Minneapolis, MN focusing on technical software. In 1998, he founded Matrix Capital Management, a hedge fund focused on technology investments. Since 1998, he has been investing his own money as part of RKB Capital, L.P. In 2001, he and Scott Bedford started Peninsula Technology Fund, L.P. He has a bachelor of arts degree from Trinity University in history and economics and holds the Chartered Financial Analyst professional designation from the CFA Institute.

Rachel Sammons

Rachel Sammons

Vice President Marketing

Rachel Sammons is a longtime enthusiast of discovering what makes consumers tick and connecting with them in meaningful ways. As WorthPoint’s Vice President of Marketing, Rachel is in charge of further developing the goals and strategies of our marketing team and steering our WorthPoint brand success. Rachel brings a bevy of experience from her years as the Senior Director of Consumer Marketing at Cartoon Network and the Director of Market Intelligence and Research at Cox Automotive. 

Her love of partnership development and passion for consumer insights and reaching audiences have already proven to be an invaluable addition to the WorthPoint team. 

Eric Bradley

Eric Bradley

Vice President Editorial Content and PR

As chief domain expert, Eric has more than 25 years of experience in the fine art, antiques, and collectibles industry. He is WorthPoint’s editorial leader, setting content standards and goals. Eric also leads the firm’s continued development of WorthPoint Indices, an index-linked investment product to statistically measure price trends across the entire industry. The product has already attracted interest from emerging investment firms seeking growth offering fractional shares of high-end collectibles.

He is the former Director of Public Relations for Heritage Auctions, the world’s largest collectibles auctioneer, where he led successful publicity and marketing campaigns for special collections and its most valuable lots.

Eric is known throughout the antiques and collectibles trade, as the author of 12 critically acclaimed reference books, including “Mantiques: A Manly Guide to Cool Stuff,” “Harry Potter – The Unofficial Guide to the Collectibles of Our Favorite Wizard” pocket guides to buying and selling vintage toys and advertising, in addition to editing America’s best-selling annual price values guide for antiques and collectibles. He holds a bachelor’s degree in economics.

TERMS

WorthPoint
Overview
PRICE PER SHARE
$12
DEADLINE
Oct 24, 2023
VALUATION
$45.31M
FUNDING GOAL
$15k - $5M
Breakdown
MIN INVESTMENT
$492
MAX INVESTMENT
$999,996
MIN NUMBER OF SHARES OFFERED
1,250
MAX NUMBER OF SHARES OFFERED
416,666
OFFERING TYPE
Equity
ASSET TYPE
Preferred Stock
SHARES OFFERED
Series A-2 Preferred Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

Most Recent Fiscal Year-End

Prior Fiscal Year-End

Total Assets

$8,156,955

$7,392,528

Cash & Cash Equivalents

$1,183,681

$3,051,032

Accounts Receivable

$151,202

$81,128

Short-Term Debt

$2,421,756

$2,091,069

Long-Term Debt

$8,965,496

$4,191,584

Revenue & Sales

$10,997,873

$9,354,303

Costs of Goods Sold

$2,044,450

$1,668,008

Taxes Paid

$0

$0

Net Income

-$4,666,071

-$1,881,109

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.

*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives and Bonuses* 

Time-Based Perks

Friends and Family

Invest within the first 72 hours and receive 15% bonus shares.

Super Early Bird

Invest within the first week and receive 10% bonus shares.

Early Bird Bonus

Invest within the first two weeks and receive 5% bonus shares.

Volume-Based Perks

Tier 1 | $500+

Invest $500+ and receive a free annual subscription for 1 YR, Price Guide Premium. (value $259.99)

Tier 2 | $1,000+

Invest $1,000+ and receive a free annual subscription for 1 YR, All Access (value $449.99)

Tier 3 | $5,000+

Invest $5,000+ and receive a free annual subscription for 5 YRS, All Access (value $2,249.95)

Tier 4 | $10,000+

Invest $10,000+ and receive a free annual subscription for 10 YRS, All Access (value $4,499.99) + 5% bonus shares.

Tier 5 | $25,000+

Invest $25,000+ and receive a free annual subscription for 25 YRS, All Access (value $11,249.75) + 10% bonus shares.

Tier 6 | $50,000+

Invest $50,000+ and receive All Access for Legacy/Forever + 15% bonus shares.

*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

WorthPoint Corporation will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Series A-2 Preferred Stock at $12.00 / share, you will receive 110 shares of Series A-2 Preferred Stock, meaning you'll own 110 shares for $1,200. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investor's eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.

NEW UPDATES

09.21.23

We’ve Got 600 Campaign Followers! 🌟

Curious about WorthPoint and our mission to provide pricing transparency in the antiques and collectibles industry? 

You’d be among more than 600 others who have added us to their Watchlist on StartEngine, allowing them to receive exclusive updates on our product developments and campaign. Nearly 30% of our followers have decided to invest, resulting in more than $250,000 in committed funds!

Stay tuned for more updates on exciting news at WorthPoint. 

Not a follower of our campaign yet? Click “❤️ Add to Watchlist” on our campaign page today.

The future of the antiques and collectibles industry is here. Join WorthPoint today. 

ALL UPDATES

Owners bonus
Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!

REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into WorthPoint.

$492

Earn 10% Bonus Shares

Earn 10% bonus shares in this investment and all eligible investments for an entire year. If you are not already an Owners bonus holder, you can join now, for $275, billed annually.

$500

Tier 1

Invest $500+ and receive a free annual subscription for 1YR, Price Guide Premium. (value $259.99)

$1,000

Tier 2

Invest $1,000+ and receive a free annual subscription for 1 YR, All Access (value $449.99)

$5,000

Tier 3

Invest $5,000+ and receive a free annual subscription for 5 YRS, All Access (value $2,249.95)

$10,000

Tier 4

Invest $10,000+ and receive a free annual subscription for 10 YRS, All Access (value $4,499.99) + 5% bonus shares.

$25,000

Tier 5

Invest $25,000+ and receive a free annual subscription for 25 YRS, All Access (value $11,249.75) + 10% bonus shares.

$50,000

Tier 6

Invest $50,000+ and receive All Access for Legacy/Forever + 15% bonus shares.

JOIN THE DISCUSSION

0/2500

GT
Gem Tanzillo

17 days ago

Hi Guys. Long time fan. I am exceedingly astonished by all of the functionality and additions you've pioneered or rolled out smooth as butta too many times to count. lol. Being equally as passionate about the stuff and the things, the tales and the history- is no small feat. Thanks all you do. Wish I could invest more. - Gem

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Brine Navarrete

a month ago

So when one makes a purchase through your website, they are just essentially buying it through E-bay? You are working as a 2nd party charging a subscription fee on use your sight? I'm not sure i understand why charge a subscription fee? unless it comes with other benefits that will insure my future purchases, auctions and bids.

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Katharine Jablonsky

2 months ago

How do I receive the Worthpoint subscription after I invested?

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Christopher Zusin

2 months ago

What is the structure of the 18.75% debt instrument with Espresso Capital? It appears to operate like a $12m line of credit w/$7.6m having already been leveraged. I have read the Form C and, given the credit card level interest rate, I believe the mgmt discussion to be wholly inadequate in defining the path forward for what looks to be an extraordinarily expensive debt instrument - a roughly $1.5m/yr interest expense at the present balance. As an engineering manager, I can confidently state that the interest expense alone could pay for a literal team of devs to improve the product if translated into an operating expense. Given the limited traction of this Reg CF raise ($185k as of this post), does the company have alternate sources of capital (or debt at more reasonable terms) to tackle this problem?

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Odette Heller

2 months ago

Hello. I would like to know if you become an investor will we have free subscription to Worthpoint.com and free access to look up collectibles and any type of assistance needed? Also do you think the investors will start getting paid for investing? Thanks

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Richard Koch

3 months ago

I see your mention of subscription customers, is the service offered to professionals only? If someone were to inherent 'ol Aunt Mildred's "Ming" vase, could they come to you for an estimate of a single piece? Or is this more geared for auction sites to set prices? I'm having trouble with who the end user would be.

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Kyle Pestano

3 months ago

Isn't 1-2x CY revenue a typical valuation standard for your industry? Can you explain the reasoning behind a 4.5x multiple?

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Kyle Pestano

3 months ago

I see a significant jump in Operating Expenses.. why is this and what are you currently doing to fix this? When is debt coming due? Concerned with the amount of liquidity on hand and your current burn rate. Can you speak to how you'll manage this?

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Kelly Smith

4 months ago

Hi and thank you for the information to my previous post. I am unable to locate the valuation and/or methodology on Form C or the FAQ's. Can you direct me specifically where to look? Again, if I've overlooked it - my apologies.

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Kelly Smith

4 months ago

Hi. I'm interested in investing. One question - what are the redemption provisions? Once invested, am I able to exit the investment at my option in the future? How is the value of my shares at redemption determined? Also, how was the current valuation of 45M derived - independent appraisal? I'm sorry if this information is here somewhere and I overlooked it. Thanks so much for your help!

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HOW INVESTING WORKS

Cancel anytime before 48 hours before a rolling close or the offering end date.

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RAISED
$253,266.40
INVESTORS
156
MIN INVEST
$492
VALUATION
$45.31M

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(800-317-2200). StartEngine does not sell personal information. For all customer inquiries, please write to contact@startengine.com.

StartEngine’s Reg A+ offering is made available through StartEngine Crowdfunding, Inc. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment. For more information about this offering, please view StartEngine’s offering circular and risk associated with this offering.

StartEngine Marketplace

The availability of company information does not indicate that the company has endorsed, supports, or otherwise participates with StartEngine.

None of the information displayed on or downloadable from www.startengine.com (the 'Website') represents a recommendation, offer, or solicitation of an offer to buy or sell any security. It also does not constitute an offer to provide investment advice or service. StartEngine does not (1) make any recommendations or otherwise advise on the merits or advisability of a particular investment or transaction, or (2) assist in the determination of fair value of any security or investment, or (3) provide legal, tax, or transactional advisory services.

All investment opportunities are based on indicated interest from sellers and will need to be confirmed.

Investing in private company securities is not suitable for all investors. An investment in private company securities is highly speculative and involves a high degree of risk. It should only be considered a long-term investment. You must be prepared to withstand a total loss of your investment. Private company securities are also highly illiquid, and there is no guarantee that a market will develop for such securities. Each investment also carries its own specific risks, and you should complete your own independent due diligence regarding the investment. This includes obtaining additional information about the company, opinions, financial projections, and legal or other investment advice. Accordingly, investing in private company securities is appropriate only for those investors who can tolerate a high degree of risk and do not require a liquid investment.

StartEngine Marketplace (“SE Marketplace”) is a website operated by StartEngine Primary, LLC (“SE Primary”), a broker-dealer that is registered with the SEC and a member of FINRA and the SIPC. StartEngine Bulletin Board ("SE BB") is a bulletin board platform that advertises interest in shares of private companies that previously executed Reg CF or Reg A offerings. SE BB enables shareholders to communicate interest in potential sales of shares in private companies and investors to discover, review, and potentially invest in private companies. As a bulletin board platform, SE BB provides a venue for investors to access information about private company offerings and connect with potential sellers. SE BB is distinct and separate from StartEngine Secondary (“SE Secondary”), which is an SEC-registered Alternative Trading System (ATS) operated by SE Primary. SE Secondary facilitates the trading of securities by matching orders between buyers and sellers and facilitating executions of trades on the platform. While a security may be displayed on the bulletin board, these securities will be subject to certain restrictions which may prevent the ability to buy and sell these securities in a timely manner, if at all. Even if a security is qualified to be displayed on the bulletin board, there is no guarantee an active trading market for the securities will ever develop, or if developed, be maintained. You should assume that you may not be able to liquidate your investment for some time or be able to pledge these shares as collateral.