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CLOSED

GET A PIECE OF WHITEFLAG

Get support, give support. An anonymous mental health platform.

We believe the WhiteFlag App is revolutionizing mental health support by providing a free, anonymous, peer-to-peer platform that connects users who struggle with similar mental health challenges. Founded by people in pain, for people in pain. The company has raised over $2.3 million from investors around the US. To date, the company is currently in the pre-revenue, in-market, growth stage.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$110,953.83 Raised

REASONS TO INVEST

The world needs tools for their mental health. Barriers like money, social anxiety, accessibility, stigma, and more all keep people from seeking basic help for their mental health. WhiteFlag changes this by offering a much-needed resource: free, 24/7, anonymous peer-to-peer support.

Talking with someone who understands your pain has been scientifically and clinically proven to ease suffering, combat loneliness and expedite healing. The mental health and wellness market exceeded $79 billion in 2022 and is expected to grow to over $105 billion by 2029, providing more opportunities for WhiteFlag.

WhiteFlag's team consists of experienced professionals and mental health advocates such as CEO and Co-founder, Jonny McCoy, who is a nationally recognized trauma survivor, storyteller, attorney, and leader in peer support. Jonny has appeared on popular media outlets like The Today Show, 48 Hours, Dateline, the New York Times, and the Washington Post.



The PITCH


Never Feel Alone Again

More than 53 million Americans are struggling with their mental health, and there are countless others who want to help fight the crisis. WhiteFlag offers a unique solution that allows people to get support from others like them or give support to those who need it most.

WhiteFlag’s team is filled with experts in peer support, medicine, psychology, technology, sales, revenue, legal, engineering, and development. WhiteFlag’s Founder, Jonny McCoy, is a liability and civil rights attorney in addition to being a nationally recognized motivational speaker and peer support advocate. Jonny has been featured on the Today Show, Dateline, 48 Hours, Netflix, and in the New York Times as well as the Washington Post. WhiteFlag’s executive team members have held positions at some of the top companies in the world, including, Abbott, ActiVision, ETrade, Match.com, Jim Henson, Stryker, Hexagon, ESRI, AT&T, Atari, Mattel, and Suffolk University. Additionally, WhiteFlag has several high-profile team members including Green Beret, Actor, and former NFL Player Nate Boyer as well as All-Pro NFL Safety for the Denver Broncos Justin Simmons. WhiteFlag also has a medical advisory board, in-house influencers, as well a legal team with some of the top names in law like Joey Jackson.

*These testimonials may not be representative of the experience of other customers and is not a guarantee of future performance or success.

THE Problem & OUR Solution


Authentic Connections, Real Healing 

The world has been convinced that people who struggle cannot help people who are struggling. Connecting with someone who truly understands your pain from personal experience can make all of the difference to someone who is hurting and feeling alone. Unfortunately, solutions to finding someone like you are hindered by the belief that people must be trained or given a script before they can offer others support. This unnecessary step limits not only the amount of connections one can find, but also the quality of the support offered. Despite the proven benefits of talking to someone who understands your pain, the current market for support is dominated by people who have been trained to talk with us, creating a barrier to authentic connection.



Unlike other peer support platforms, WhiteFlag does not require users to be trained, certified, or coached before offering support. This allows users to form genuine, raw, and unfiltered connections based on personal experience and empathy. The Raise Your WhiteFlag feature allows users to instantly request support for the specific issue they are struggling with. The Support Someone list utilizes a unique algorithm to match individuals who are seeking help with users that have similar backgrounds, and the app also allows users to select the person they wish to connect with, providing a higher possibility for relating and understanding. 


The Market & Our Traction


When Awareness Grows, The Market Grows

The market to help those struggling with mental health is one of the largest and fastest-growing markets in the world, and WhiteFlag has seen significant traction in the market since its launch in 2021. The mental health and wellness market exceeded $79 billion in 2022 and is expected to continue to grow to over $105 billion by 2029. (Source)

WhiteFlag has raised over $2.3M from investors including seasoned startup angels, doctors, lawyers, and finance experts. In January 2023, WhiteFlag released a viral video that brought hundreds of thousands of views, thousands of comments and interactions, and over 25,000 downloads. This success, along with collaborations with Miss USA and the Cleveland Clinic and recognition from Fast Company as one of their "World Changing Ideas," has generated user activity, downloads, and momentum.



Why Invest


Make a real and instant impact on the mental health crisis

The world is crying out in pain, and many people simply don't know how to help. Mental health awareness is rising, and with awareness comes the desire to be a part of the solution. We rarely have an opportunity to make real, tangible changes in the mental health movement. WhiteFlag has the honor to give everyone this chance now. With your help, we believe we can expand our brand and presence, and reach millions worldwide.



WhiteFlag intends to spread the movement of hope and connection worldwide. We have assembled a team of mental health influencers with a combined reach of over 20 million people in order to rapidly expand and increase our user base. As community numbers continue to rise, the network effects will take shape, making the overall user experience better and better. Upon reaching a critical mass user base, WhiteFlag will begin offering resources in the form of customized and targeted advertising to those who are requesting them.


Join WhiteFlag, and invest in an app you would want your family and friends to be a part of!





ABOUT

HEADQUARTERS
3575 RINGSBY CT, STE 319
DENVER, CO 80216
WEBSITE
View Site

We believe the WhiteFlag App is revolutionizing mental health support by providing a free, anonymous, peer-to-peer platform that connects users who struggle with similar mental health challenges. Founded by people in pain, for people in pain. The company has raised over $2.3 million from investors around the US. To date, the company is currently in the pre-revenue, in-market, growth stage.

TEAM

Jonathan "Jonny" McCoy
Jonathan "Jonny" McCoy
CEO/Founder/Director
Jonny is a successful business owner, entrepreneur, civil rights attorney, movement builder and philanthropist who has founded charities as well as participated on many Boards, trauma survivor, mental health advocate and founder of peer support groups. Jonny’s professional life has seen him raise money, manage the organization, planning and budgeting for a business doing 1M+ in revenue, make appearances on the Today Show, 48 Hours, Dateline, the New York Times and the Washington Post, and give motivational and keynote speeches around the country.
William "Billy" Howard Jr.
William "Billy" Howard Jr.
Co-Founder/Chief Investment Officer/Director
Billy Howard is an entrepreneur, business owner, developer, and revenue strategist who has over 20 years of experience in managing businesses, raising capital, roadmapping and forecasting. Additionally, Billy, who graduated from the notorious Darla Moore School of Business in Columbia, SC with a double major in finance and management, sits on several Boards. A passionate mental health advocate, Billy now focuses his energy on passion projects that make the world a better place.
Trent Tinker
Trent Tinker
Co-Founder/Chief Technology Officer/Director
Trent has two decades of experience developing next generation solutions for government agencies and large system integrators. Trent has a Computer Science degree from the College of Charleston. He spent the last two decades developing and managing the development of geospatial applications for industry leaders in the field. This includes Esri, the Microsoft of GIS, and Hexagon, a global leader in sensor, software, and autonomous solutions.
Patricia Pereira Felix Mccoy

Patricia Pereira Felix Mccoy

Chief Operating Officer

A civil engineer by trade, Patricia has extensive experience in creating and executing complex projects according to specifications. In addition, Patricia has spent time managing the accounting, administration and bookkeeping departments for a company in the housing sector. As a trauma survivor and mental health advocate, Patricia is passionate about bringing support to those who are suffering.
Edward Dombrower

Edward Dombrower

Chief Product Officer

Eddie has created pioneering products and businesses for over a dozen start ups as well as well-known brands such as Atari, Activision, The Jim Henson Company, Electronic Arts, Mattel, E*TRADE, Match.com, IAC, AT&T Wireless, and Healthgrades. During his career, he has held positions of CEO, Chief Product Officer, Chief Marketing Officer, and senior executive roles in product, business innovation, creative branding, technology, and marketing. 
Roshni Patel, MD

Roshni Patel, MD

Chief Impact Officer

Dr. Roshni Patel, MD has practiced medicine for over 15 years, citing her desire to join the medical field as a love of serving others. Receiving her medical degree from the University of Virginia School of Medicine, completing her residency at Northeast Medical Center in Concord, NC, and now serving as the Value Based Care Medical Director for NC Health System, Dr. Patel has developed an in-depth skill set in providing insight to needs, demands, and hazards to mental health. Dr. Patel enjoys her work in family medicine as it allows her to serve patients of all ages, working to ensure that they are able to achieve a happy and healthy life.
Jessica Rose LoPresti, Ph.D.

Jessica Rose LoPresti, Ph.D.

Chief Medical Officer

Dr. LoPresti is an assistant professor of Psychology at Suffolk University in Boston, MA. Dr. LoPresti graduated from Williams College with a B.A. in Psychology and American Studies and received her M.A. and Ph.D. in clinical psychology from the University of Massachusetts Boston. She has published extensively on the multi-level impact of racism on the mental health of people and communities of color as well as barriers to mental healthcare for underserved and underrepresented communities. 
Nathan Boyer

Nathan Boyer

Chief of Veterans Affairs

Nate Boyer, The Army Green Beret, is a philanthropist, humanitarian, and former football player for the Texas Longhorns and the Seattle Seahawks. As a member of both the military veteran and athlete communities, he saw an opportunity to team up both populations to tackle their transition struggles through his charity Merging Vets & Players (MVP). Boyer’s mission is to work closely with military veterans, community leaders, and athletes, sharing his personal experiences to diminish the mental health stigma through conversation.
Justin Simmons

Justin Simmons

Chief Advocacy Officer

Justin Simmons, an NFL Free Safety for the Denver Broncos, is devoted to using his platform to help mentor the youth, his NFL community and their fans. The Pro Bowler and Walter Payton Award winner is motivated to impact the lives of these individuals by leading the mental health conversation. He strives to educate and promote the benefits of youth sports and youth education through his Justin Simmons Foundation. Justin is dedicated to joining in on the conversation about mental health, the stigmas, and helping those who need help healing.
David Frank

David Frank

Chief Content Officer

Dave is a mental health advocate, online personality, creative workhorse, and veteran of corporate operations. As Chief Content Officer, Dave tasks any media with one goal in mind: to put Whiteflag into the hearts, minds and hands of anyone who needs it. With a focus and background in mental health, parenting, relationships and addiction, Dave has an audience of nearly one million followers on social media. Dave continues to use his creativity and industry expertise to spread the message of Whiteflag, and challenge the way we think about ourselves and the world around us.
Kash Kiefer

Kash Kiefer

Executive Vice President

Kash Kiefer grew into his role as a national leading sales and revenue builder at a very young age. While representing as a college athlete, he contributed not only for the University of Maine, but also for the entire CAA (Colonial Athletic Association) at the NCAA National Committee. Kash has extensive experience in the medical sales industry through work with both Stryker Orthopedics and a Fortune 500 company, Abbott Laboratories, where he has been recognized as the #1 sales representative in the country. He prides himself on being a mental health advocate through his personal story of surviving the Route 91 Country Concert Massacre in Las Vegas.
Kyleigh Leist

Kyleigh Leist

Marketing Director

As a passionate mental health advocate and suicide attempt survivor, Kyleigh helps provide an authentic voice for the soundboard of our WhiteFlag brand, audience and users. Her expertise extends beyond traditional marketing channels. Through continuous learning, and thorough research, Kyleigh is well-versed in leveraging social media, content marketing, SEO, outreach and partnerships to reach and engage potential users. By harnessing the power of data analytics, she continuously optimizes campaigns to deliver meaningful user experiences and improve the app's efficacy.

TERMS

WhiteFlag
Overview
PRICE PER SHARE
$4.48
DEADLINE
Nov. 28, 2023 at 7:59 AM UTC
VALUATION
$25.02M
FUNDING GOAL
$15k - $1.23M
Breakdown
MIN INVESTMENT
$250.88
MAX INVESTMENT
$1,234,997.12
MIN NUMBER OF SHARES OFFERED
3,348
MAX NUMBER OF SHARES OFFERED
275,669
OFFERING TYPE
Equity
ASSET TYPE
Common Stock
SHARES OFFERED
Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

Most Recent Fiscal Year-End

Prior Fiscal Year-End

Total Assets

$143,568

$112,695

Cash & Cash Equivalents

$53,149

$107,493

Accounts Receivable

$0

$0

Short-Term Debt

$219,475

$219,475

Long-Term Debt

$763,750

$0

Revenue & Sales

$0

$0

Costs of Goods Sold

$0

$0

Taxes Paid

$0

$0

Net Income

-$1,004,272

-$876,779

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.

Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.

Investment Incentives & Bonuses*

Time-Based Perks

Friends and Family - First 72 hours | 15% bonus shares

Super Early Bird - Within first week | 10% bonus shares

Early Bird Bonus - Within first 2 weeks | 5% bonus shares

Volume-Based Perks

Tier 1 Perk - Invest $250+ and receive a mention/shout-out on website + verified profile badge

Tier 2 Perk - Invest $500+ and receive a mention/shout-out on website + verified profile badge + receive WhiteFlag t-shirt and bracelet

Tier 3 Perk — Invest $2,500+ and receive a mention/shout-out on website + verified profile badge + receive WhiteFlag t-shirt and bracelet + WhiteFlag sweatshirt, hat, journal+ additional swag kit material/merch + 10 minute zoom call with founder

Tier 4 Perk — Invest $10,000+ and receive a mention/shout-out on website + verified profile badge + receive WhiteFlag t-shirt, bracelet, sweatshirt, hat, journal+ all addition swag kit material/merch + 10 minute zoom call with founder + private party with other investors + 5% bonus shares

Tier 5 Perk — Invest $25,000+ and receive a mention/shout-out on website + verified profile badge + WhiteFlag t-shirt, bracelet, sweatshirt, hat, journal, + all additional swag kit material/merch + 10 minute zoom call with founder + private party with other investors + investor business sponsorship on website + 10% bonus shares

Tier 6 Perk — Invest $50,000+ and receive a mention/shout-out on website + verified profile badge + receive WhiteFlag t-shirt and bracelet + WhiteFlag sweatshirt, hat, journal+ all additional swag kit material/merch + 10-minute zoom call with founder + private party with other investors + investor business sponsorship on website + receive in-person dinner with CEO and execs + podcast appearance + 15% bonus shares

*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.

Crowdfunding investments made through a self-directed IRA cannot receive non-bonus share perks due to tax laws. The Internal Revenue Service (IRS) prohibits self-dealing transactions in which the investor receives an immediate, personal financial gain on investments owned by their retirement account. As a result, an investor must refuse those non-bonus share perks because they would be receiving a benefit from their IRA account.

The 10% StartEngine Owners' Bonus

WhiteFlag will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $4.48 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $448. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.

ALL UPDATES

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REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into WhiteFlag.

10%

Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!

Owners bonus

Owner’s Bonus

Owner’s Bonus Members earn 10% bonus shares on top of this and all eligible investments for an entire year. Not a member? Sign up at checkout ($275/year).

JOIN THE DISCUSSION

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AH
Ali Husain

12 days ago

Hello there! I’m a primary care physician and I can tell you the mental health crisis in the country is real. I spend a lot of time wearing my “therapist hat”. I think this is a great concept and invested in Whiteflag. I am curious as to how you will generate income? as your services are all free (if I read everything correctly!). Thanks!

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Alexander Lethen

a month ago

International Expansion: what are your plans for Europe? As I am in Europe (Netherlands to be precise), I just tried downloading your app: yet couldn't. Please advise. I believe this app would be a great facilitator for many of the formal 'Patient Advocacy Groups' (PAG's)for the various mental challenges. No pun intended, yet would you also consider 'white labelling' this app, so that the major PAG's could brand this app for their specific community? Keen to understand before I invest. Kind regards from the Netherlands, Alex

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John Platt

2 months ago

I hope you’re right, Jonny. And hope you’re able to help people and make money for your investors. Best of luck to you.

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John Platt

2 months ago

It’s nice that people want to give away their time and money to help strangers, but how is this a for profit business? There isn’t even a discussion or plan for how this company might ever make money for investors. And wait until the untrained people who are ’Helping’ for free start giving suicidal people terrible advice. The lawsuit potential of this company seems huge! If I want to help strangers deal with mental issues, I’d rather hive donations to a tax deductible, and professional mental health care organization.

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David Amin

2 months ago

Mental apps are dime a dozen. Plus in 90% of the situations.. what bothers a human is another human. There is no app that can fix that. Good luck you just bought a $25M copy cat company. Hope that your money sees daylight here.

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Grant Oster

3 months ago

Just invested!

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HOW INVESTING WORKS

Cancel anytime before 48 hours before a rolling close or the offering end date.

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SECURE

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For Regulation Crowdfunding, investors are able to cancel their investment at any point throughout the campaign up until 48 hours before the closing of the offering. Note: If the company does a rolling close, they will post an update to their current investors, giving them the opportunity to cancel during this timeframe. If you do not cancel within this 5-day timeframe, your funds will be invested in the company, and you will no longer be able to cancel the investment. If your funds show as ‘Invested’ on your account dashboard, your investment can no longer be canceled.

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RAISED
$110,953.83
INVESTORS
179
MIN INVEST
$250.88
VALUATION
$25.02M

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