Wave Soda Company offering is now closed and is no longer accepting investments.

INVEST IN WAVE SODA COMPANY TODAY!

Redefining soda for the next generation.

We’re Wave Soda, a better-for-you soda that people love all day, every day! A happy, refreshing drink with soda water, a quarter of the sugar most carbonated beverages have and only ingredients that you can understand! That means you can happily sip any of our uplifting drinks and know exactly what you’re putting into your body. Infused with a small boost of natural caffeine, Wave Soda is the perfect refreshment for any and all occasions!

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
Wave Soda Company

$75,585.67 Raised

REASONS TO INVEST

Reasons Icon

Product - With 15-25 calories per can, all natural ingredients, and what we call “politely caffeinated” Wave hits the new sweet spot for consumers. Wave is now one of the fastest growing juice-sweetened beverage on the market! ℅ SPINS 2021! And now, by popular demand, Wave is adding classic soda flavors to the line up with a quarter of the sugar that most carbonated beverages contain!

Reasons Icon

Positioning - We’ve set ourselves apart from other competitors in our space with our unique offering. We are a healthy soda that gives sparkling water drinkers a better flavor and traditional soda drinkers a way out! It’s a healthier option for everyday consumers. From Cucumber to Cola, we deliver more of what today’s consumers are looking for. An innovative brand by nature, we always look to keep ourselves fresh and exciting! We launched Cola in late 2021, the first flavor of our healthy classic soda line and introduction to our quarter sugar offering. With an immediate 126% increase in month over month sales and the discontinuation of two major natural soda brands, we are very excited for the release of the full line in 2022!

Reasons Icon

People - Our team is made up of category veterans with 30+ years in the Coke system and innovative newcomers from the top direct to consumer brands. Like Wave, it’s a perfect blend of traditional experiences and fresh perspectives.

At Wave Soda: We’re Bigger than a Can 

While we're passionate about building a better-for-you soda; our mission is much bigger than a can. We're committed to doing our part and keeping our waves clean for us and the coming generations. Wave Soda has partnered with 1% for the Planet, giving 1% of our annual sales to the Surfrider Foundation- a local nonprofit dedicated to keeping every beach clean and accessible for all to enjoy. And, being based here in sunny San Diego, that means a whole lot to us.

Nat Noone, CEO and Founder of Wave Soda, has an extensive background in the beverage industry. With a history of working for Odwalla, the juice company, and then for 10 years at Coca Cola, he is well versed in what it takes to make a beverage company successful. William Reed, CFO and Co-Founder of Wave soda, also has a background in the beverage industry with Odwalla. He also brings extensive experience in logistics and supply chain management from working with other CPG brands.


As a minority owner in Wave Soda, ZX Ventures (the investment arm of Anheuser Busch), brings decades of experience as an industry leader in the beverage space. They act as a sounding board and a think-tank for new strategies to help Wave rise to the top of success.


The Problem


It’s Been Hard to Find a Healthy Soda Alternative


Our Founder and CEO was addicted to Diet Coke, drinking up to 14 cans per day. He knew this habit wasn’t good for his health and wanted to make a switch to a healthier alternative. He went out looking for a replacement but couldn’t find anything that was healthy and delivered on the simple things he loved about his diet sodas; bubbly, sweet, and caffeinated. 


No matter how hard he looked, Nat couldn’t find a single product on the market that satisfied what he wanted. So, true to his entrepreneurial spirit, Nat decided to take things into his own hands and make a healthy soda that hit all of the benefits of traditional sodas.



The Solution


A Soda you Can Feel Good About 

Wave is made of all natural ingredients! Our unique formulation provides all the benefits of traditional sodas, while still being a healthy alternative. With just 15-40 calories per can, 2-10 grams of sugar from the fruit juice or natural cane sugar, and 42 mg of caffeine, Wave is the perfect go-to for anyone who wants a better-for-you soda..


All of our sparkling soda flavors contain 40 or fewer calories and are made of a simple list of natural ingredients that are easy to read and even easier to love. 


 

Wave Soda is for you if you…

  • Want to kick your soda addiction but nothing satisfies all your needs
  • Don’t want a ton of extra calories
  • Need more than just slightly flavored sparkling water
  • Know aspartame or artificial sweeteners are not good for you
  • Need a gentle pick me up, but not the heart-pounding effects of highly-caffeinated energy drinks

Wave sells across all retail channels and online. The pricing is in line with  natural soda drinks,  selling for around $1.49 / can in the store. We mostly purchase the Wave aluminum cans from Anheuser-Busch and work with large manufacturers across the country to produce the drink at a relatively low cost. Efficient purchasing and production lead to strong margins.  


Our distribution is through broadliners like UNFI, KeHE and DPI along with strong DSD partners like Anheuser Busch in key markets. We have also been incredibly successful scaling our DTC and Ecomm business over the last two years and now selling to consumers in every state across the US and driving about a quarter of our annual revenue.

The Market


The US Soda category is Over $100 Billion Dollars in Annual Revenue  

Wave is quickly gaining market share with younger, natural consumers.  We are    converting people over from traditional sodas and diet sodas, offering the curious base a healthier alternative to swap out from their current routines. Wave is also giving sparkling water consumers something indulgent, beyond the ordinary. 



Wave generally sits in the “natural soda” section or between the traditional soda and sparkling water sections of the store.  There has been very limited innovation or new products in “natural soda”. In fact the category was declining at about 3% annually until Wave came along. Wave brings a fresh new look to the consumer and in the latest 26 weeks Spins report Wave is up 173%.  


We set ourselves apart from other competitors in our space with our unique formulation of sparkling water, fruit juice, and caffeine. WeWave stands apart from the overcrowded sparkling water category offering both flavor and function missing for these consumers. We also challenge other large “natural” soda brands like Zevia, Reeds and  Hansens which have up to 42g of sugar per can or a heavy handed use of Stevia leaving behind an unpleasant aftertaste.


Our sodas are refreshing and finish clean without the sugary feel.

OUR BRand





Our Traction


Wave Soda is Making a Splash 

It’s easy to see we've been making waves. Here’s a look at our progress to date:

  • Rolled out Whole Foods Southern California 2018
  • Investment from ZX Ventures (investment arm of Anheuser Busch) - December 2018
  • Increased availability to the east coast and 853 accounts by 2019
  • Moved from wrapped cans to painted cans - April 2020
  • Ecommerce growth of 6x from 2019 to 2020
  • Beverage Digest Award for best packaging/label design - December 2020
  • Rollout into Kroger Stores - June 2021
  • Current distribution - in 41 US states and growing, with total store count growing from 1590 in 2020 to 2800 by end of 2021
  • Launch of Cola, the first of our “Classic” line - November 2021

Why Invest


We are the Future of Soda 

Over the next 5 years, we envision Wave to be the leading brand in the natural soda category and challenging the position of traditional soda brands. Along this path, we will continue building strategic partnerships and set the stage for a potential exit to one of these familiar companies.


We are the future of sodas - just look at our rapid growth in the market and the feedback from consumers looking for a traditional soda alternative. We believe Wave has a clear path to continued growth and success driven by a great product, perfect positioning and our experienced leadership team.


ABOUT

HEADQUARTERS

1780 La Costa Meadows Drive, suite 105
San Marcos, CA 92078
VALUATION

$18M

We’re Wave Soda, a better-for-you soda that people love all day, every day! A happy, refreshing drink with soda water, a quarter of the sugar most carbonated beverages have and only ingredients that you can understand! That means you can happily sip any of our uplifting drinks and know exactly what you’re putting into your body. Infused with a small boost of natural caffeine, Wave Soda is the perfect refreshment for any and all occasions!

TEAM

Nat Noone
Nat Noone
CEO/Founder/Director

Nat founded Wave in 2017 and is our CEO. He likes to describe his job as him “just keeping the wheels on the van,” but anyone that has met him knows that he is very involved in Wave and he helps everyone to be successful at their roles. He’s the best boss! His favorite part of working here is the fact that he “loves building a business and working with a fun team. Free soda isn’t bad either.”

Nat loves drinking Wave, his favorite flavor is “Tangerine, but it really depends on the time of the day and my mood.” He usually likes to pair his Waves with a bacon cheese burger because according to him, “I am a simple man.” According to him, the best place to get a bacon cheeseburger is Fuddruckers. In his free time, he loves spending time with his family which includes his wife, Mia; 5 kids; and dogs Mav and Whiskey. When he isn’t spending time with family, he enjoys doing carpentry!

Bill Reed
Bill Reed
CFO/Co-Founder/Director

Bill has 30 years of CPG experience. He atteneded the University of Virginia and was the Director of Operations at Odwalla. He was also the COO for New Leaf Paper Company before starting Estancia/ Pasture One Grass-fed Beef Company. Bill has served as chairman of the board for multiple companies and Wave is happy to have him as the COO/CFO.

J.W. Fischer

J.W. Fischer

Sales Manager

JW has been with Wave since 2021 and is our VP of Sales! He talks with beverage buyers at grocery stores all across the country and pitches Wave Soda to them. He is the guy that makes sure Wave Soda is sold in your local grocery stores! When we asked him what his favorite thing about working at Wave is, he said, “the culture and the people!”

JW’s favorite flavor of Wave is Blackberry, which he likes to pair with a lobster and a nice slice of cheesecake. During the week, his favorite thing to do is close deals! But, in his free time, he likes to hike, swim, and explore with his family!

Rachel Bower

Rachel Bower

Manager of Operations

Rachel started with Wave in 2018 and is our Director of Operations! When we asked her to describe her job, she said, “in this role, I wear many hats! Some days it's accounting, some days it's trade shows, some days it's marketing and some days it's HR.” It’s true. She’s our rockstar! She says that her favorite part of working here is that everyone wears many hats and that we get to dip our hands into many different areas. “We're also lucky we have a CEO who allows us to excel in what we want to do and creates such a fun work environment for us!”

Rachel’s favorite flavor of Wave “depends on the day! Usually Grapefruit or Blueberry, some days it's Mango, but Cucumber is great too!” Her absolute favorite food is “any type of pasta. Always.” We asked her about her favorite place to get pasta and she told us that she doesn’t discriminate, anywhere is great. On the weekends, she loves going to the beach or on hikes but during the week, her favorite activity is binge watching Netflix in her PJs! 

Kylee Hoynacki

Kylee Hoynacki

Digital Advertising Manager

Kylee started with Wave in 2019 and is our Digital Advertising Manager! She told us that she manages advertising platforms, works with retailers to launch marketing initiatives, and performs other marketing tasks! She’s our go to girl! When we asked about her favorite part of working here, she said “the free soda is awesome, but I really love working with a fun group of people! Everyone here has such a different personality, but we all get along so well. It really feels like I have a second family here!”

Kylee’s favorite flavor of Wave is Apple, which she likes to pair with a good slice of pizza! According to her, Pizza Port is the best place to get pizza, and we agree. On the weekends, she enjoys doing projects on her fixer upper that she recently bought. When she isn’t working on her house, she is spending time with her husband and Roxy! 

Alec Perez

Alec Perez

Creative Manager

Alec has been with Wave since 2019 and is our Creative Manager! He does anything from graphic design to website design and everything in between! He is our go-to guy. When we asked him what his favorite thing about working at Wave is, he said, “I love the people I’m around and the opportunity to learn new things everyday!” 

Alec’s favorite flavor of Wave is Blackberry, which he likes to pair with a chicken sandwich. When we asked him where his favorite place to get a chicken sandwich is, he said “anywhere.” In his free time, he likes playing baseball and relaxing!

Allie Rossi

Allie Rossi

Content Creation Coordinator

Allie has been with Wave since 2020 and is our content creation coordinator! She’s the voice of Wave! She writes all of the blogs, emails, and text notifications. When we asked her what her favorite thing about working at Wave is, she said, “The team! Everyone on staff is so friendly and welcoming. We all work hard and support each other. It's an awesome environment to work in.”

Allie’s favorite flavor of Wave is a three-way tie between apple, mango, and blueberry which she likes to have with sweet potato gnocchi (or pretty much anything else because she loves so many kinds of food)! On the weekends, Allie likes hanging out with her family and have bonfires. When she’s not with her family, she likes to go to the beach or go on hikes and enjoy the silence and serenity of nature. 

Sam Slobom

Sam Slobom

Supply Chain Coordinator

Sam’s favorite flavor of Wave is Cucumber, which he likes to take with him to the skate park after work. In his free time, he likes finding new places to eat or just driving around with no particular destination!

Julia Morley

Julia Morley

Sales Cordinator

Julia is originally from Seattle,WA and has recently relocated outside of Denver, CO. In her free time she enjoys hiking, yoga, and hanging out with friends! A recent MBA graduate, Wave is lucky to have her on the team!

TERMS

Wave Soda Company
Overview
PRICE PER SHARE
$3.60
DEADLINE
Apr 30, 2022
VALUATION
$18M
AMOUNT RAISED
$75,585.67
Breakdown
MIN INVESTMENT
$252.00
MAX INVESTMENT
$106,999.20
MIN NUMBER OF SHARES OFFERED
2,777
OFFERING TYPE
Equity
ASSET TYPE
PREFERRED
SHARES OFFERED
Preferred Stock
MAX NUMBER OF SHARES OFFERED
277,777

Maximum Number of Shares Offered subject to adjustment for bonus shares


Company

:

Wave Soda, Inc.

Corporate Address

:

1780 La Costa Meadows Drive, suite 105, San Marcos, CA 92078

Offering Minimum

:

$9,997.20

Offering Maximum

:

$999,997.20

Minimum Investment Amount

(per investor)

:

$252.00











Terms


Offering Type

:

Equity

Security Name

:

Preferred Stock

Minimum Number of Shares Offered

:

2,777

Maximum Number of Shares Offered

:

277,777

Price per Share

:

$3.60

Pre-Money Valuation

:

$18,000,000.00











Preferred Shares will hold: Liquidation Preference, Information Rights, Limited Protective Provisions.

Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Company Perks*

Tier 1: $252

- 1 Exclusive Wave Soda hat

- 1 Exclusive Wave Soda sticker

- 1 Ownership certificate

Tier 2: $500

- 1 Exclusive Wave Soda hat

- 1 Exclusive Wave Soda sticker

- 2 Exclusive Wave Soda koozies

- 1 Ownership certificate

- 15% Off Wave Soda brand merch store for 1 year

Tier 3: $1,000

- 2 Exclusive Wave Soda hats

- 2 Exclusive Wave Soda stickers

- 4 Exclusive Wave Soda koozies

- 1 Ownership certificate

- 25% Off Wave Soda brand merch store for 1 year

Tier 4: $5,000

- 5% Bonus shares

- 2 Exclusive Wave Soda hats

- 2 Exclusive Wave Soda stickers

- 4 Exclusive Wave Soda koozies

- 1 Ownership certificate

- 25% off Wave Soda brand merch store for 1 year

Tier 5: $10,000

- 5% Bonus shares

- 2 Exclusive Wave Soda hats

- 2 Exclusive Wave Soda stickers

- 4 Exclusive Wave Soda koozies

- 1 Ownership certificate

- 25% off Wave Soda brand merch store for 1 year

- Help Wave Soda develop our next flavor soda! You will help the Wave Soda R&D team develop their next flavor. You will have an exclusive behind the scenes look at the recipe fine tuning process and will participate in multiple tasting panels to help finalize a new innovation ahead of bringing it to market.

Tier 6: $25,000

- 10% Bonus shares

- 2 Exclusive Wave Soda hats

- 2 Exclusive Wave Soda stickers

- 4 Exclusive Wave Soda koozies

- 1 Ownership certificate

- 25% off Wave Soda brand merch store for 1 year

- Help Wave Soda develop our next flavor soda! You will help the Wave Soda R&D team develop their next flavor. You will have an exclusive behind the scenes look at the recipe fine tuning process and will participate in multiple tasting panels to help finalize a new innovation ahead of bringing it to market.

- Free Wave Soda for a year. Up to 1 pack (24 cans) every 2 weeks.  

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Wave Soda Company will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Preferred Stock at $3.60 / share, you will receive 110 shares of Preferred Stock, meaning you'll own 110 shares for $360. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Insider Investment Notice

Officers, directors, executives, and existing owners with a controlling stake in the company (or their immediate family members) may make investments in this offering. Any such investments will be included in the raised amount reflected on the campaign page.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments.

PRESS

Article Image
Mashed

Popular Soda Brands Ranked Worst To Best

Article Image
Spoon University

The New Wave of Soda: Natural Sodas That Taste Good and Are Good For You

Article Image
Food Dive

How soda gets healthy: Remaking the classic beverage with less sugar, more benefits

Article Image
Authority Magazine

Nat Noone of Wave Soda: 5 Things I Wish Someone Told Me Before I Became A Founder

Article Image
Guilty Eats

Wave Soda is the perfect blend of sparkling water and caffeine we need

ALL UPDATES

03.23.22

Make "The Doctor" with our new Dr. Diego!!

Ingredients:
🍒 4 oz of Dr. Diego
🍒 1 oz of Fernet Branch
🍒 1 oz of Rum
🍒 2 Dashes of Bitters
🍒 Ice Cubes and a Cherry

Order now and give it a try!!

03.16.22

Wave Soda Launches Dr. Diego!


The second flavor of their Classic Line, Dr. Diego hits on all the notes that one expects to feel from the name!

Made up of all-natural ingredients, 40 calories, and 10 grams of organic cane sugar, Dr. Diego joins their Cola in being what we believe to the best tasting natural sodas on the market!

Give them a try and experience the "Bubbly Break" for yourself...Doctor's orders!😉

03.15.22

Wave Soda at Expo West 2022!

Wave Soda was at Expo West in Anaheim, California!

It was amazing meeting some of you and showing off three flavors from our new Classic line. Cola, Dr. Diego, and Ginger Ale were available for tasting and the feedback was overwhelmingly positive!

Looking forward to the official launch of Dr. Diego later this week on our website!

Continue to share the page with friends and family!

Cheers,

Wave Soda

REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Wave Soda Company.

$252.00

StartEngine Owner’s Bonus

This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.

$252.00

Tier 1: $252

- 1 Exclusive Wave Soda hat - 1 Exclusive Wave Soda sticker - 1 Ownership certificate

$500.00

Tier 2: $500

- 1 Exclusive Wave Soda hat - 1 Exclusive Wave Soda sticker - 2 Exclusive Wave Soda koozies - 1 Ownership certificate - 15% Off Wave Soda brand merch store for 1 year

$1,000.00

Tier 3: $1,000

- 2 Exclusive Wave Soda hats - 2 Exclusive Wave Soda stickers - 4 Exclusive Wave Soda koozies - 1 Ownership certificate - 25% Off Wave Soda brand merch store for 1 year

$5,000.00

Tier 4: $5,000

- 5% Bonus shares - 2 Exclusive Wave Soda hats - 2 Exclusive Wave Soda stickers - 4 Exclusive Wave Soda koozies - 1 Ownership certificate - 25% off Wave Soda brand merch store for 1 year

$10,000.00

Tier 5: $10,000

- 5% Bonus shares - 2 Exclusive Wave Soda hats - 2 Exclusive Wave Soda stickers - 4 Exclusive Wave Soda koozies - 1 Ownership certificate - 25% off Wave Soda brand merch store for 1 year - Help Wave Soda develop our next flavor soda!

$25,000.00

Tier 6: $25,000

- 10% Bonus shares - 2 Exclusive hats - 2 Exclusive stickers - 4 Exclusive koozies - 1 Ownership certificate - 25% off Wave Soda brand merch store for 1 year - Help Wave Soda develop our next flavor soda! - Free Wave Soda for a year!

JOIN THE DISCUSSION













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RAISED
$75,585.67
INVESTORS
58
MIN INVEST
$252.00
VALUATION
$18M

@ 2022 All Rights Reserved

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