VAND offering is now closed and is no longer accepting investments.

The Future of Shower Purification


The VAND turns any standard shower into an advanced water filtration system in seconds, with an easy DIY installation on to your existing shower head. Our dual-module system is the science-backed and data-driven solution for two issues – your local water quality and your individual health needs. The VAND is the complete package - constantly updating technology, wrapped in futuristic design - that gives you a better bathing and living experience every day.
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This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.


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Unique Product: Advanced filtration technology, backed by artificial intelligence, with latest-tech refills delivered automatically to your door

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Large Market Growing Fast: U.S. Personal Care, is valued at US$ 140+ billion a year, with haircare and skincare as the largest and fastest growing categories

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Vertical Integration with Subscription Model: Projected margins of 75%+ and $500+ avg customer lifetime value (CLTV)


225 Cherry Street, 58H
New York, NY 10002

The VAND turns any standard shower into an advanced water filtration system in seconds, with an easy DIY installation on to your existing shower head. Our dual-module system is the science-backed and data-driven solution for two issues – your local water quality and your individual health needs. The VAND is the complete package - constantly updating technology, wrapped in futuristic design - that gives you a better bathing and living experience every day.


Koustubh Parulekar
Koustubh Parulekar
Founder & CEO

Koustubh is a passionate entrepreneur with over a decade of experience in startups at every stage; his own collegiate startup that was a finalist at the Oxford Global Entrepreneur Challenge, a pre-IPO startup in Silicon Valley, a post-ICO startup in New York, implementing corporate ‘intra-preneurship’ in 10+ countries, and currently as mentor/advisor to multiple startups in New York. He leads all the operational and financial aspects of the company and VAND is his full-time role.

He holds a BBA from Syracuse University, a MA from Johns Hopkins University, and a MBA from INSEAD in France.   

Sankalpa Dashrath
Sankalpa Dashrath

Sankalpa has more than a decade of experience in management consulting and strategic advisory through international roles with the World Bank, United Nations, and Deloitte. Her expertise lies in market analysis, product management, and go-to market strategies with a special focus on luxury goods and retail. She currently works part-time for VAND and will be leading the social media centric marketing and customer acquisition strategies at VAND. 

She holds three degrees; a BA in German, a MBA and MA from Columbia University in New York.   

Alexandra Laliberte

Alexandra Laliberte

Head of Marketing & Community

Alex leads the overall business marketing strategy of the company, working with researchers and designers to find the best ways to engage the larger VAND community. 

She holds a degree in Biomedical Sciences from the University of Sussex.

Phillip Galinsky

Phillip Galinsky

Head of Media & Content

Philip leads all the creative aspects of the company, working with designers, copywriters, and marketers, as well as external media agencies to craft the complete customer journey for VAND. 

He is also an accomplished filmmaker with multiple production credits.


Jun 2, 2020
Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares



Vand Labs Inc.

Corporate Address


225 Cherry Street, 58H, New York, NY 10002

Offering Minimum



Offering Maximum



Minimum Investment Amount

(per investor)




Offering Type



Security Name


Common Stock

Minimum Number of Shares Offered



Maximum Number of Shares Offered



Price per Share



Pre-Money Valuation



Voting Rights in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

Investment Incentives and Perks*

All Investor Owners Club

  • 10% lifetime discount on in store purchases with exclusive FOUNDER code
  • Early access to new products, limited edition products, etc. 
  • Private owners group for feedback, suggestions, referrals, new business opportunities, etc.

Early Bird

  • First 48 hours: Friends and Family Early Birds | 10% bonus shares + Free VAND + 1yr refills
  • Next 5 days: Early Bird Bonus | 5% bonus shares + Free VAND 


  • $1,000 + : 1 Free VAND + 1 yr free refills + 2% bonus shares
  • $2,000 + : 2 Free VAND + 2 yrs free refills each + 3% bonus shares
  • $5,000 + : 3 Free VANDs + Lifetime free refills + 5% bonus shares
  • $20,000 + : 10 Free VANDs (gift-able) + Lifetime free refills + 10% bonus shares

The 10% Bonus for StartEngine Shareholders

Vand Labs Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $1 / share, you will receive 110 Common Stock, meaning you'll own 110 shares for $100. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are cancelled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Salary payments made to one’s self, a friend or relative. Vendor payments.



Beyond COVID-19. How Vand Labs plans to define the new normal and emerge stronger!

“The Great Recession of 2007-09 saw transformational companies emerge in segments such as the sharing/gig economies and alternative currencies. This crisis will likely spur innovation that is every bit as transformative.”EYQ Think Tank 

The Vand Team would like to assure our investors, existing and potential, that we remain committed to bringing the VAND to life. We have been closely monitoring how the pandemic can affect the company vision, and despite initial challenges, we now find the news to be more positive than negative.  

Some points to note regarding the larger market environment: 

  • Increased consumer demand for water filtration and air purifiers: Industry watch groups are reporting triple-digit sales increases of water filtration devices, replacement filters and soda machines reflected concerns around water. Consumers also focused on keeping a healthier living environment, NPD said, more than doubling dollar sales of handheld specialty cleaning appliances.  While VAND Labs might not benefit immediately from this surge in demand, we expect this demand to remain steady at a higher value than pre-2020 levels.
  • Recovered supply chains and manufacturing activity: The manufacturing economy should continue to pick up in the coming months. Conditions are on the mend in all our supplier locations. The supply chain is back on track to improve as economies overseas begin to exit lockdowns. Factories have brought most workers back to staff production lines after the shutdowns in the first quarter and are increasing production, and inventories are being build up again.

The Vand team is actively pursuing multiple paths to achieve viability faster, with a clearer path to success:

  • Innovative E-commerce: Since e-commerce spending has been skyrocketing, we have been exploring non-dilutive, revenue financing options like Clearbanc, Sellers Funding and Shopify Capital. This would enable the company to expand without diluting shareholder equity.
  • Partnerships: We continue to align with the best of each vertical in our supply chain. This gives us access to the most proven expertise while helping us avoid common pitfalls.
  • Institutional Investments: We are actively pitching to VCs, and are getting positive feedback on our designs, plans and vision. Some of our investors here on StartEngine have connected us with VCs so we could raise additional capital. Thanks!!! If any ore of you have such contacts, please feel free to reach out anytime. Thanks!   

Thank you for all your support, and for believing in our vision despite the challenging times. In the coming months, we will continue to keep you updated on our progress.



VAND Labs at the Forefront of Hyper-personalization

Vand Labs is at the forefront of a new wave of ‘hyper-personalization’ in personal care. 

Hyper-personalization leverages artificial intelligence (AI) and real-time data to deliver more relevant content, product, and service information to each user. This approach takes customer engagement a step further.

The benefits:

  • Reduces the effort required by customers to get what they are looking for by removing any obstacles in the sales funnel which leads to an uncluttered and simplified shopping experience. 
  • eliminates the problem of “choice-overload” wherein a customer feels overwhelmed with a wide range of options. Considering around 39% of customers leave a website and buy from a competitor after being drowned with options, hyper-personalization helps solve this by providing them with only those options that they actually need, delivered via subscription 

Image Credit: Cap Gemini

Already, startups in the sectors of health, beauty and wellness are leveraging technology - science, data, and AI – to hyper-personalize your regimens.

As we would like our investors, current and potential, to be aware of the latest consumer trends, we have compiled a quick reference list of other startups at the cutting edge of AI-driven hyper-personalization.  Some examples: 

With large numbers of consumer already convinced of the benefits of hyper-personalization, they form the perfect core target market for the VAND. For example, if there are large, and growing, numbers of consumers using customized shampoo, then they should also be attracted to the VAND; it is a complimentary product that would improve the efficacy of their customized shampoo. 

How do we do it? 

Please join us at the forefront of technology driven change in consumer products and services. 

Thanks for all your support!



VAND Labs Chooses SHIPBOB as Logistics Partner

Vand Labs has chosen ShipBob as its complete logistics solution – with reliable fulfillment services, warehouses near our customers, and connected technology that powers the fulfillment network, ShipBob helps improve transit times, shipping costs, and the delivery experience for Vand customers.

With ShipBob technology plugged into our e-commerce systems, we sill always know the exact status of every order shipment, so we can give our customers exactly what they ordered. We use ShipBob’s network of fulfillment centers to strategically split and manage our inventory to reduce shipping costs and transit times. 

Over 3000 e-commerce businesses, at all stages of growth, have already partnered with ShipBob. Read more customer stories here. We continue to align with the best as we build out the VAND vision; we see it as the best way to ensure rapid growth.

Thanks for all your support!



🔥 Vand Labs Second Funding Goal Passed 🔥


Despite the challenging times, the Vand Campaign has surpassed its second funding goal of $50,000 raised!

This momentum has not gone unnoticed by the crowdfunding community. In the words of Kingscrowd, the Vand Labs campaign is a "Deal to Watch: Customized Water Filtration for Every Home".

To thank all of our investors for their generous support, we have decided to increase the lifetime discount on our online store purchases from 10% to 20%, with exclusive FOUNDER code. Please help us get to $100,000 raised, so we can increase the discount even further - to 30% off!

Thanks everyone!!

Team Vand



Founders' Message on COVID-19

Dear Investors and Supporters,

The coronavirus outbreak is first and foremost a human tragedy, affecting the health of hundreds and thousands of people worldwide. We sincerely hope that you and your loved ones stay safe and healthy throughout this challenging time.

This outbreak is also turning into an economic tragedy – supply chains disrupted, manufacturing priorities rearranged, spending patterns changed, and jobs lost. We have been closely monitoring the situation as it affects the company. While we hope that these disruptions are temporary, we want to keep you updated on how they could be affecting your investment into Vand Labs Inc.  

We believe that providing you with operational insights into our company is the best way to help you reach informed investment decisions. This transparency is now more important than ever.

Macro Insights:

Company Insights:

  • Largest expenses are behind us: The founder-funded company has already incurred significant expenses of research, development, prototyping and testing. Product designs are complete. Patents applications are filed. Contract manufacturing capacity is secured.
  • No Debt: The company has no outstanding invoices, vendor dues or debt obligations
  • Targeted Use of Proceeds:
    • Most proceeds from this raise will be used for customer acquisition – branding, marketing and advertising – which should result in direct e-commerce revenue.
    • Founders are not drawing salaries until the company has stable revenues from product sales.
  • Lower Customer Acquisition Costs: With large overall decreases in spending on digital ads, the bid prices for ads has gone down. 
  • Stabilized Supply Chain: We rely on the same world class supplier network used by major brands such as Dyson, Kohler, and Miele. Our manufacturers are now coming out of a 2-month quarantine with extensive new health safety standards in place; capabilities are already being ramped up, with 100% capacity to be reached by May 1st. On the marketing and e-commerce side, our NYC and Copenhagen based partners are fully operational, with safety precautions in place, and ready to go.
  • Higher Projected Demand: There is an increased public awareness for the need to purify our living spaces from harmful pollutants. Cleaning and purifying products are already in high demand and we expect that to be the norm into the foreseeable future. 
  • No change in Timeline: We remain confident in our ability to meet all projected milestones.

Thank you for your support. We promise to work our hardest to ensure that your confidence is realized soon.

Many thanks!

Team Vand


VAND Labs Chooses Innovative Production Hub ANVYL

Vand Labs has chosen Anvyl as its complete supply chain management platform – it is the production hub where we can manage suppliers, oversee production, and track in-depth product data. We will always know what’s happening in our supply chain, so we can give customers exactly what we promised them.

Anvyl streamlines supply chain communication, automates workflows, and delivers real-time production analytics from order to delivery. Multiple innovative brands are already thriving with Anvyl’s supply chain management solution.

Together we will build out the VAND vision. Please join us!




VAND Refer-A-Friend Campaign Launched

We immensely value the support of our early investor community. As a token of our appreciation, we have providing you with the earliest access to the VAND Refer-A-Friend campaign. 

You can be one of the first to give away your own, individualized, referral link to your friends, who can then score a free VAND at launch, by simply spreading the word. No purchase necessary. 

Enlarging our user base is the quickest path towards increasing company value. Lets recruit our friends and family to make the VAND a success! Click here to get started.


Team Vand 


🔥 Vand Labs First Funding Goal Reached in One Day! 🔥

We are thrilled to share that the Vand Labs crowdfunding round minimum on StartEngine was 100% funded... in just over 24 hours!

It is truly exciting to see such a high level of support from the early investing community, especially in such challenging times. We look forward to continuing the journey together as we build this company.

If you are interested in owning a stake, and receiving brand new investor perks, please visit our offering page and join our first batch of 24 investors by clicking here.

Many thanks!

- Team Vand

👋 We are on Facebook and Instagram. Crowdfunding works best when we have the crowd involved; please help us get the word out. Thanks! 


VAND Design Patent Application Filed with USPTO

We are thrilled to share that we have filed a patent application with the United States Patent and Trademark Office for the design of the VAND as a water treatment device.

Patent application: 

"BE IT KNOWN that Koustubh Parulekar has invented a new, original and

ornamental design for a water treatment device, of which the following is a specification,

reference being had to the accompanying drawings, forming a part hereof."

Assignment of Intellectual Property: All rights were immediately assigned to Vand Labs Inc. 

WHEREAS, I, KOUSTUBH PARULEKAR, (Assignor) has invented certain new and useful improvements that are described and claimed in United States Patent Application Number 29/729,922 filed March 31, 2020, entitled  WATER TREATMENT DEVICE

    WHEREAS, VAND LABS INC., 225 Cherry Street, #58H, New York, NY 10002 (US) (Assignee), is desirous of acquiring the entire interest in and to said invention, said application, and all patents to be obtained therefrom.

Design Patent:

DESIGN V. UTILITY: A "design patent" protects an article's ornamental appearance (e.g., the way an article looks) (35 U.S.C. 171), while a "utility patent" protects the way an article is used Commissioner for Patents and works (35 U.S.C. 101) ornamental appearance of an article includes its P.O. Box 1450 shape/configuration or surface ornamentation upon the article, or both. Both a design Alexandria, VA 22313‐1450 and a utility patent may be obtained on an article if invention resides both in its ornamental appearance and its utility. For more information, see MPEP § 1502.01.


Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into VAND.


StartEngine Owner’s Bonus

This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.


All Investor Owners Club

10% lifetime discount on in store purchases with exclusive FOUNDER code Early access to new products, limited edition products, etc. Private owners group for feedback, suggestions, referrals, new business opportunities,


Early Bird Bonus

Next 5 days | 5% bonus shares + Free VAND


First Volume Tier

$1,000 + : 1 Free VAND + 1 yr free refills + 2% bonus shares


Second Volume Tier

$2,000 + : 2 Free VAND + 2 yrs free refills each + 3% bonus shares


Third Volume Tier

$5,000 + : 3 Free VANDs + Lifetime free refills + 5% bonus shares


Fourth Volume Tier

$20,000 + : 10 Free VANDs (gift-able) + Lifetime free refills + 10% bonus shares




Cancel anytime before 48 hours before a rolling close or the offering end date.


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