INVEST IN UNCLE'S ICE CREAM TODAY!
Hawaii’s Favorite Ice Cream Sandwich
$1,068,215.23 Raised
Reasons to Invest
- Uncle's Ice Cream is an established, profitable company producing premium ice cream sandwiches so popular that we need to expand in order to accommodate demand.
- Our new Las Vegas production facility is nearly finished, and we plan to sell our products in Whole Foods stores across the Southwest, including major metros like Los Angeles, Phoenix and Las Vegas.
- With this expansion, we'll have access to a market that is 24x larger than O'ahu, giving us the opportunity to bring aloha (and ice cream sandwiches) to millions more potential customers!
OVERVIEW
Bringing a Beloved Ice Cream Sandwich Brand to the Mainland
Uncle’s Ice Cream is expanding to the US mainland. Since we launched nine years ago, we have prioritized quality, taste, variety, and convenience to become Hawaii's favorite ice cream novelty.
We combine our soft-baked cookies with the fresh tropical flavors of Hawai'i using high quality, natural ingredients. This allows us to deliver delicious treats that our customers can't find anywhere else. We have two product lines: our classic 6 oz sandwiches and our mini 2 oz sandwiches.
Both come in year-round flavors and dozens of seasonal specials, including:
The Problem
Most Grocery Store Ice Cream Novelties Just Aren't Thrilling
The single serve ice cream novelty market is largely driven by mass-produced products that prioritize value over quality. At your local grocery store, you'll usually find the same uninspired vanilla on chocolate wafers. While the old-school style ice cream sandwich might be familiar, we don't believe it should be your only option.
Currently, the ice cream novelty market is missing an opportunity. Customers want their favorite artisanal products to come in bold, exciting flavors within arm's reach at the grocery store! That's where we come in.
The Solution
Great Quality. Abundant Flavors. Convenient Locations.
At Uncle's, we have elevated the humble ice cream sandwich to an artisanal, craft treat. We use the inspiration of the islands to create a vast array of bold, exciting sandwiches, starting with high-quality ingredients, scratch-baked cookies and dozens of crave-worthy ice cream flavors.
We've developed a vertically integrated system that incorporates:
Our success with this approach has resulted in more demand than we can satisfy without expanding our production capacity.
We see a profitable opportunity for a super-premium ice cream novelty company large enough to distribute its products regionally but nimble enough to respond to customers' desire for variety.
Until now, our ice cream sandwiches have only been available on O'ahu through our 100+ retail partners. It's time to grow so as many people as possible can experience the magic of an Uncle's Ice Cream Sandwich! We have a two-part expansion plan, based on scaling our proven business model, to do just that.
Opportunity # 1 - Expand Our Production Capacity in Hawai'i
Our craft ice cream sandwiches have become so popular on O'ahu that until we expand our production capacity, we've had to stop taking on new customers. So, we're more-than-doubling our space here to accommodate more workers, equipment, inventory and volume. This way we'll be able to supply everyone who wants an Uncle's throughout the islands!
Opportunity #2 - Serve the Southwest Market From Las Vegas
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This year, we are opening a new production facility in Las Vegas to begin distribution in the Southwest. This marks the first time our product will be available on the mainland. Las Vegas, with its large Hawaiian community, is often referred to as the Ninth Island, making it the perfect home base for us.
We have dozens of initial retail locations already lined up to carry our products, including all Whole Foods stores in the region.
Our Traction
Nine Years of Profitable Growth and Enthusiastic Fans
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For four years runnning, we've been named one of Hawaii’s “Fastest 50” growing companies, coming in at #8 in 2018 (Source). We recently exceeded $1,100,000 in annual sales, with a 50% increase in 2021.
Currently, we are producing over 450,000 sandwiches per year and wholesaling all across O'ahu. We have been a local vendor to all of the island's Whole Foods Market locations since 2016, all military commissaries since 2017, military exchanges since 2018, and Hawaii's largest grocery store chain since 2020.
Glowing Testimonials
Since our launch in 2013, we have gained thousands of enthusiastic fans! These are loyal, regular customers and who actively talk about our product, creating robust, ongoing word-of-mouth marketing. Our customers are our compass, inspiring us as we develop new flavors and aim to make the Uncle’s experience joyful and fun.
*These testimonials may not be representative of the experience of other customers and are not a guarantee of future performance or success.
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We have also earned a great reputation with the retailers who carry our products. Among our most promising achievements? The requests from some of our largest customers to supply their locations on the mainland.
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The Market
Entering New Markets in a
Fast-Growing Category
In 2021, US ice cream sales increased by 16.8%. Sales of frozen novelties went up by even more, growing by 18.1% (Source). Premium ice cream is leading this growth, and sandwiches have become the most popular novelty ice cream product on the market (Source, Source).
In order to ride the wave of this growing market, we need to reach more customers. With a plant in the Southwest, we will be able to reach a population 24 times the size of O'ahu, with 27 times the visitors.
Why Invest
A Fun Enterprise With Serious Income Potential
Uncle's Ice Cream is an iconic success story that is growing beyond Hawaii's borders while staying rooted in the true spirit of Aloha. Come join us as we spread the joy of Uncle's Ice Cream! Our established, vibrant brand is profitable, resonates with customers, and brings with it a unique connection to Hawaii that no other product in the ice cream novelty market can come close to.
Our 9 years of profitable growth have made us experts in production systems and product development, leading to recipes and flavors - including non-dairy - with outstanding track records. We have a proven ability to manufacture a profitable product in the extremely high cost environment of Hawai’i. We have developed a distribution system that prioritizes relationships with our retailers because we care about getting insight into what they need, and now more stores than ever want to work with us.
The fact is, folks get a taste, and they just want more!
As we complete our new facility in 2022 and ramp up our manufacturing capacity, we will scale into a much larger market than O'ahu's. At a time when the ice cream market is already experiencing significant growth, this is the perfect moment to invest in Uncle’s Ice Cream.
We're bringing joy, ALOHA and ice cream to folks far and wide. So grab a sammie and join us already!
meet the team
Experienced, Passionate Entrepreneurs
Uncle’s Ice Cream is co-owned by Paul and Barbara Logan. When they first conceived of their ice cream sandwiches, they were running a successful hydroponic lettuce farm. Paul, a chef, started making ice cream sandwiches to offer alongside their produce at the weekly farmers market. Before they knew it, their ice cream sandwiches were outselling the lettuce, and they made the choice to give up the farm to continue bringing sweetness and joy to their customers through their ice cream treats.
Paul previously worked as a Chief Engineer in the merchant shipping industry and holds a BS in Mechanical Engineering from Kings Point Merchant Marine Academy. Today, he heads up operations and product development while managing his team in production, distribution and customer service. As important as the product is, he takes equal pride in creating a safe, happy and rewarding workspace for his crew of flavor creators.
Barbara is responsible for administration and finance as well as the brand, social media marketing and customer relationships. She has extensive experience in finance and administration from her years as a Silicon Valley executive. Barbara believes in the personal touch when it comes to customers and enjoys responding to messages from fans and sending special goodies to their Flavor Craver members in the mail. “I think it’s so important to make sure our customers know how much we appreciate them,” she says.
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ABOUT
HEADQUARTERS
67-106 Kealohanui St. #C-2
Waialua, HI 96791
WEBSITE
View Site
Uncle’s Ice Cream is a premium craft ice cream sandwich brand delivering dozens of remarkable, tropical and traditional flavors to convenient locations across O’ahu. After nine years as a beloved wholesaler on O’ahu, we are now expanding to the mainland US, with a nearly-completed production facility in Las Vegas to provide distribution to the Southwest.
TEAM
Paul D Logan
President and Director - responsible for Operations, Product Development, Production, Distribution and Customer Service
Barbara J Logan
Secretary/Treasurer and Director - responsible for Brand and Marketing, Social Media & Customer Relations, Accounting, Administration
TERMS
Uncle's Ice Cream
Overview
PRICE PER SHARE
$2.15
DEADLINE
Nov 15, 2022
VALUATION
$12.9M
FUNDING GOAL
$10k - $1.07M
Breakdown
MIN INVESTMENT
$199.95
MAX INVESTMENT
$1,069,999.10
MIN NUMBER OF SHARES OFFERED
4,651
MAX NUMBER OF SHARES OFFERED
497,674
OFFERING TYPE
Equity
ASSET TYPE
Common Stock
SHARES OFFERED
Common Stock
Maximum Number of Shares Offered subject to adjustment for bonus shares
*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.
Voting Rights of Securities Sold in this Offering
Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.
Investment Incentives and Bonuses*
Time-Based:
Friends and Family Early Birds
Invest any amount within the first 72 hours and receive 15% bonus shares
Super Early Bird Bonus
Invest any amount within the second 72 hours and receive 10% bonus shares
Early Bird Bonus
Invest any amount within the next seven days and receive 5% bonus shares
Amount-Based:
$500+ | Tier 1
Invest $500+ and receive $50 Investor-only Merch credit.
$1,000+ | Tier 2
Invest $1,000+ and receive $100 Investor-only Merch credit.
$2,500+ | Tier 3
Invest $2,500+ and receive $250 Investor-only Merch credit + 3% Bonus Shares.
$5,000+ | Tier 4
Invest $5,000+ and receive $250 Investor-only Merch credit + 5% Bonus Shares.
$10,000+ | Tier 5
Invest $10,000+ and receive $250 Investor-only Merch credit + 10% Bonus Shares.
$25,000+ | Tier 6
Invest $25,000+ and receive $250 Investor-only Merch credit + 10% Bonus Shares + create and name your own ice cream sandwich flavor and receive two dozen with custom labels in your own Uncle’s Yeti cooler.
*All perks occur when the offering is completed.
The 10% StartEngine Owners' Bonus
Uncle's Ice Cream will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $2.15 per share, you will receive 110 Common Stock shares, meaning you'll own 110 shares of Common Stock for $215. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investor eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.
Irregular Use of Proceeds
The Company will not incur any irregular use of proceeds.
PRESS
ALL UPDATES
03.17.23
Uncle's Update for February!
My oh my, what a busy blast we’ve been having…from fun “firsts” in Las Vegas and cheering on the Vegas Golden Knights to a cool collaboration with Hawaiian Host and even a sweet feature article in Honolulu Magazine! 😊
Yep, that was ALL in February! 😝 It was a month of milestones — both personal and business related. Get the lowdown on a very eventful month in our Uncle’s Update recap video... 🤙
03.04.23
Uncle's Store Coming Soon!
As you know, our little menehune have been busy creating some fun, creative products so you can share our Aloha spirit with pride!! We can't wait to unveil our special collection of items for you to choose from - from mugs and hats to sweatshirts and playing cards. 🥳 We've put lots of thought, energy and love into putting together an outstanding online merchandise store for our peeps, because it means SO much to have you all part of the Uncle's family, or ‘ohana. It won't be long now - we think you'll enjoy our Spreadin' Aloha Store. It's our way of saying 'Mahalo!'
02.07.23
Things Are Getting Exciting!
You've probably seen a few updates this past month showing some sneak peeks at our Las Vegas expansion! 😜 YES, things are starting to come together! It's so exciting!
Stay tuned. There's gonna be some fun announcements this year! Especially for our investors!
Mahalo for all of your support! 🥰 It keeps us moving forward!
02.02.23
Uncle's Big Update!!
We couldn't imagine a stronger start to 2023. New space, new staff, new ice cream sandwiches to share!! We can't say enough about the exceptional employees we have working hard as we build out the distribution space in Las Vegas. We put together a quick progress report we like to call the "Uncle's Update" to summarize all that happened in January, including a huge milestone that's been 15 months in the making!! Stay updated on the regular by following us on Facebook and Instagram @unclesicecream and checking our website, unclesicecream.com!
01.24.23
Aloha from Las Vegas! We're Getting Close!
Aloha to our StartEngine 'ohana! We've been spending a lot of time in Las Vegas recently as we get ready to fire up our first mainland manufacturing facility! The people that we've met (and hired) are all so wonderful and feel like the perfect counterpart to our superstars on the north shore! We couldn't have asked for a better Las Vegas crew and we can't wait to get things rolling! This dream of ours has been a long time coming.
We're also nearing completion of the closing of our StartEngine campaign. It takes a long time for this kind of stuff to run its course, but please note that we are getting close to being able to reach out to you in better ways. The investor store is coming together (mahalo for being so patient). We're trying to make it a wonderful experience for you. We also have some fun ideas that we can share in the future.
Meanwhile, please feel free to reach out to us anytime at aloha@unclesicecream.com and we'll get back to you.
Mahalo for all of your support! This is only the beginning, and we just wanted to provide a quick check-in for our dedicated investor peeps. You and your encouragement mean the world to us. Stay tuned - we'll keep you posted as we go!
12.21.22
A Holiday Card from Uncle's!
Aloha and Happy Holidays from the crew here at Uncle’s Ice Cream! We have so much to be grateful for this year and YOU are a huge part of that! We wanted to let you know how much we value our new investor ‘ohana and that we can’t wait to start our journey together in 2023. Mahalo and have a wonderful holiday!
Paul & Barbara
12.08.22
Uncle's in the News (TV)
Have you ever seen SO many ice cream sandwiches on one table?! We’re proud of our diversity of unique flavors — why not have something for everyone, after all?
Our co-owner “Uncle” Paul Logan recently spoke to the news folks at KHON-TV in Honolulu, Hawai’i, and It brings us joy to share all this great news with a larger and larger audience.
12.07.22
A Postcard From Hawaii
We decided to write you a letter. Enjoy!
11.07.22
A Million Dollars!! Mahalo!
11.04.22
Fewer than 10 days remaining!!
Mahalo to everyone who has supported us during this StartEngine campaign!
We can see the finish line! We're almost to the end!
It's been a wonderful journey and we're so jazzed about new investor 'ohana.
We'll be staying in touch long after this process is over.
Mahalo!
Stack Owner's Bonus & Rewards!
Members get an extra 10% shares in addition to rewards below!
REWARDS
JOIN THE DISCUSSION
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Raj Madhavan
6 INVESTMENTS
7 months ago
Barbara, I recall you said you have been co-branding with Hawaiian Host for many years. They are a great brand, but I think you can source your own Macadamias in Hawaii and come up with your own tastier chocolate macadamia product. Most importantly, you dont have to pay the royalty fee which I think would be 3 - 5%, correct. That money$$$ can go towards marketing and promotions budget. I feel you have built your brand for 10 plus years and Macadamias are commodity items.
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Raj Madhavan
6 INVESTMENTS
7 months ago
HI Barbara,
How are you doing in Food Service Sales for Uncles. This is a huge untapped market. In Hawaii you see Dole Whip everywhere for $7.00 and I bought a few at the Pearl Harbor. I would think you could easily sell Uncles at all these Tourist locations. Thanks. Raj
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Steve Nasukiewicz
7 months ago
Good morning! Tier 1- credit merchant 50 dollars? Can you explain? Thank you!
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Brian Opitz
7 months ago
What does being put on the waitlist mean once an investment has been made?
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Adrien Jacob
7 months ago
Today should be a milestone today for reaching your Max investment amount. Congratulations making your goal and can't wait to see what comes next for Uncle's!
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Paul A
7 months ago
This is very exciting. My questions are largely about valuation of the company. The deck says that uncles generated 1.1M in sales in 2021. Would you be able to share the annual profit?
Assuming 30% profit margin, the profit could be estimated to be $350,000 per year. At the listed 12M market cap valuation and 2.15 price per share, the back of the napkin PE ratio is roughly 35, which is quite expensive given that the highly profitable google trades at a PE of 18 and Starbucks at 20. Even without knowing the profit (although I would hope the company is willing to share this info with potential investors) a market valuation of 12x sales is also really expensive, since most publicly traded companies are probably worth 1-2x sales. Am I thinking about this correctly? Would you be able to share more insight here? Thank you!!
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James Bondulich
7 months ago
Hello Team, I decided to make another small investment before you reach the max of $1.07M, which might happen overnight. Do you know if one's multiple investments are totaled up with respect to distributing "bonus" shares? My second investment bumped me into a higher %, which is not a reason to invest, but it would be nice. Also is there any update on the Merch. Please tell me that you are giving out some shirt with the little logo guy on it (I think his name is Sami). My two young girls (10yrs + 12yrs) are in love with that character, which appears in different outfit each time. If they went to school with am Uncle's Ice Cream shirt with Sami on it, you wouldn't have to spend a dime on advertisement, and the Vegas plant would be running 24/7. Good luck to you guys, and please don't change, in any way, what has gotten you here.
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Barbara Logan
Uncle's Ice Cream
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7 months ago
Jason M.
Uncle's Ice Cream how’s does it work? What’s the ROI?
Aloha, Jason, and mahalo for your question! First I should say, there’s a lot of good information about how everything works at startengine.com/investor-faq/ and you can always contact StartEngine at support@startengine.com for additional questions.
As for ROI, investments are inherently risky and there is no guarantee, but we are certainly working to maximize the growth and therefore the value of the company for all shareholders. Hope that helps.
As required, I'll also post and answer your question on the campaign page as well. Best to you, Barbara
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Danielle Becerra
7 months ago
I am happy to invest and support Uncles! We eat these ice cream sandwiches allllll the time and make our mainland visitors try a flavor whenever we can. But I'm unsure how StartEngine works, what does it mean to invest here? Will we be able to sell shares eventually? will there be some sort of ROI for investors?
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Jerry N Watts
16 days ago
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