Uncle's Ice Cream offering is now closed and is no longer accepting investments.

Hawaii’s Favorite Ice Cream Sandwich

INVEST IN UNCLE'S ICE CREAM TODAY!

Uncle’s Ice Cream is a premium craft ice cream sandwich brand delivering dozens of remarkable, tropical and traditional flavors to convenient locations across O’ahu. After nine years as a beloved wholesaler on O’ahu, we are now expanding to the mainland US, with a nearly-completed production facility in Las Vegas to provide distribution to the Southwest.
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This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
Uncle's Ice Cream

Reasons to Invest

  • Uncle's Ice Cream is an established, profitable company producing premium ice cream sandwiches so popular that we need to expand in order to accommodate demand. 
  • Our new Las Vegas production facility is nearly finished, and we plan to sell our products in Whole Foods stores across the Southwest, including major metros like Los Angeles, Phoenix and Las Vegas.
  • With this expansion, we'll have access to a market that is 24x larger than O'ahu, giving us the opportunity to bring aloha (and ice cream sandwiches) to millions more potential customers!




OVERVIEW


Bringing a Beloved Ice Cream Sandwich Brand to the Mainland


Uncle’s Ice Cream is expanding to the US mainland. Since we launched nine years ago, we have prioritized quality, taste, variety, and convenience to become Hawaii's favorite ice cream novelty.


We combine our soft-baked cookies with the fresh tropical flavors of Hawai'i using high quality, natural ingredients. This allows us to deliver delicious treats that our customers can't find anywhere else. We have two product lines: our classic 6 oz sandwiches and our mini 2 oz sandwiches.


Both come in year-round flavors and dozens of seasonal specials, including:

The Problem


Most Grocery Store Ice Cream Novelties Just Aren't Thrilling

The single serve ice cream novelty market is largely driven by mass-produced products that prioritize value over quality. At your local grocery store, you'll usually find the same uninspired vanilla on chocolate wafers. While the old-school style ice cream sandwich might be familiar, we don't believe it should be your only option.

   

Currently, the ice cream novelty market is missing an opportunity. Customers want their favorite artisanal products to come in bold, exciting flavors within arm's reach at the grocery store! That's where we come in. 



The Solution


Great Quality. Abundant Flavors. Convenient Locations.

At Uncle's, we have elevated the humble ice cream sandwich to an artisanal, craft treat. We use the inspiration of the islands to create a vast array of bold, exciting sandwiches, starting with high-quality ingredients, scratch-baked cookies and dozens of crave-worthy ice cream flavors.

We've developed a vertically integrated system that incorporates:

Our success with this approach has resulted in more demand than we can satisfy without expanding our production capacity.


We see a profitable opportunity for a super-premium ice cream novelty company large enough to distribute its products regionally but nimble enough to respond to customers' desire for variety.



Until now, our ice cream sandwiches have only been available on O'ahu through our 100+ retail partners. It's time to grow so as many people as possible can experience the magic of an Uncle's Ice Cream Sandwich! We have a two-part expansion plan, based on scaling our proven business model, to do just that.


Opportunity # 1 - Expand Our Production Capacity in Hawai'i



Our craft ice cream sandwiches have become so popular on O'ahu that until we expand our production capacity, we've had to stop taking on new customers. So, we're more-than-doubling our space here to accommodate more workers, equipment, inventory and volume. This way we'll be able to supply everyone who wants an Uncle's throughout the islands!


Opportunity #2 - Serve the Southwest Market From Las Vegas


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This year, we are opening a new production facility in Las Vegas to begin distribution in the Southwest. This marks the first time our product will be available on the mainland. Las Vegas, with its large Hawaiian community, is often referred to as the Ninth Island, making it the perfect home base for us.


We have dozens of initial retail locations already lined up to carry our products, including all Whole Foods stores in the region.

Our Traction


Nine Years of Profitable Growth and Enthusiastic Fans

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For four years runnning, we've been named one of Hawaii’s “Fastest 50” growing companies, coming in at #8 in 2018 (Source). We recently exceeded $1,100,000 in annual sales, with a 50% increase in 2021. 


Currently, we are producing over 450,000 sandwiches per year and wholesaling all across O'ahu. We have been a local vendor to all of the island's Whole Foods Market locations since 2016, all military commissaries since 2017, military exchanges since 2018, and Hawaii's largest grocery store chain since 2020.


Glowing Testimonials

Since our launch in 2013, we have gained thousands of enthusiastic fans! These are loyal, regular customers and who actively talk about our product, creating robust, ongoing word-of-mouth marketing. Our customers are our compass, inspiring us as we develop new flavors and aim to make the Uncle’s experience joyful and fun.


*These testimonials may not be representative of the experience of other customers and are not a guarantee of future performance or success.

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We have also earned a great reputation with the retailers who carry our products. Among our most promising achievements? The requests from some of our largest customers to supply their locations on the mainland. 

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The Market


Entering New Markets in a 
Fast-Growing Category

Source

In 2021, US ice cream sales increased by 16.8%. Sales of frozen novelties went up by even more, growing by 18.1% (Source). Premium ice cream is leading this growth, and sandwiches have become the most popular novelty ice cream product on the market (Source, Source). 


In order to ride the wave of this growing market, we need to reach more customers. With a plant in the Southwest, we will be able to reach a population 24 times the size of O'ahu, with 27 times the visitors.

Why Invest


A Fun Enterprise With Serious Income Potential

Uncle's Ice Cream is an iconic success story that is growing beyond Hawaii's borders while staying rooted in the true spirit of Aloha. Come join us as we spread the joy of Uncle's Ice Cream! Our established, vibrant brand is profitable, resonates with customers, and brings with it a unique connection to Hawaii that no other product in the ice cream novelty market can come close to.

Our 9 years of profitable growth have made us experts in production systems and product development, leading to recipes and flavors - including non-dairy - with outstanding track records. We have a proven ability to manufacture a profitable product in the extremely high cost environment of Hawai’i. We have developed a distribution system that prioritizes relationships with our retailers because we care about getting insight into what they need, and now more stores than ever want to work with us. 


The fact is, folks get a taste, and they just want more!


As we complete our new facility in 2022 and ramp up our manufacturing capacity, we will scale into a much larger market than O'ahu's. At a time when the ice cream market is already experiencing significant growth, this is the perfect moment to invest in Uncle’s Ice Cream. 


We're bringing joy, ALOHA and ice cream to folks far and wide. So grab a sammie and join us already!

meet the team


Experienced, Passionate Entrepreneurs


Uncle’s Ice Cream is co-owned by Paul and Barbara Logan. When they first conceived of their ice cream sandwiches, they were running a successful hydroponic lettuce farm. Paul, a chef, started making ice cream sandwiches to offer alongside their produce at the weekly farmers market. Before they knew it, their ice cream sandwiches were outselling the lettuce, and they made the choice to give up the farm to continue bringing sweetness and joy to their customers through their ice cream treats. 


Paul previously worked as a Chief Engineer in the merchant shipping industry and holds a BS in Mechanical Engineering from Kings Point Merchant Marine Academy. Today, he heads up operations and product development while managing his team in production, distribution and customer service. As important as the product is, he takes equal pride in creating a safe, happy and rewarding workspace for his crew of flavor creators.


Barbara is responsible for administration and finance as well as the brand, social media marketing and customer relationships. She has extensive experience in finance and administration from her years as a Silicon Valley executive. Barbara believes in the personal touch when it comes to customers and enjoys responding to messages from fans and sending special goodies to their Flavor Craver members in the mail. “I think it’s so important to make sure our customers know how much we appreciate them,” she says.


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ABOUT

HEADQUARTERS
67-106 Kealohanui St. #C-2
Waialua, HI 96791
VALUATION
$12.9M

Uncle’s Ice Cream is a premium craft ice cream sandwich brand delivering dozens of remarkable, tropical and traditional flavors to convenient locations across O’ahu. After nine years as a beloved wholesaler on O’ahu, we are now expanding to the mainland US, with a nearly-completed production facility in Las Vegas to provide distribution to the Southwest.

TEAM

Paul D Logan
Paul D Logan
President and Director - responsible for Operations, Product Development, Production, Distribution and Customer Service

Paul previously worked as a Chief Engineer in the merchant shipping industry and holds a BS in Mechanical Engineering from Kings Point Merchant Marine Academy. Today, he heads up operations and product development while managing his team in production, distribution and customer service. As important as the product is, he takes equal pride in creating a safe, happy and rewarding workspace for his crew of flavor creators.

Barbara J Logan
Barbara J Logan
Secretary/Treasurer and Director - responsible for Brand and Marketing, Social Media & Customer Relations, Accounting, Administration

Barbara is responsible for administration and finance as well as the brand, social media marketing and customer relationships. She has extensive experience in finance and administration from her years as a Silicon Valley executive. Barbara believes in the personal touch when it comes to customers and enjoys responding to messages from fans and sending special goodies to their Flavor Craver members in the mail. “I think it’s so important to make sure our customers know how much we appreciate them,” she says.

TERMS

Uncle's Ice Cream
Overview
PRICE PER SHARE
$2.15
DEADLINE
Nov 15, 2022
VALUATION
$12.9M
AMOUNT RAISED
$1,069,970.95
Breakdown
MIN INVESTMENT
$199.95
MAX INVESTMENT
$1,069,999.10
MIN NUMBER OF SHARES OFFERED
4,651
OFFERING TYPE
Equity
ASSET TYPE
COMMON
SHARES OFFERED
Common Stock
MAX NUMBER OF SHARES OFFERED
497,674

Maximum Number of Shares Offered subject to adjustment for bonus shares


Company

:

Uncle's Ice Cream

Corporate Address

:

67-106 Kealohanui St. #C-2, Waialua, HI 96791

Offering Minimum

:

$9,999.65

Offering Maximum

:

$1,069,999.10

Minimum Investment Amount

(per investor)

:

$199.95











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

4,651

Maximum Number of Shares Offered

:

497,674

Price per Share

:

$2.15

Pre-Money Valuation

:

$12,900,000.00











*Maximum number of shares offered subject to adjustment for bonus shares. See Bonus info below.

Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

Investment Incentives and Bonuses*

Time-Based:

Friends and Family Early Birds

Invest any amount within the first 72 hours and receive 15% bonus shares

Super Early Bird Bonus

Invest any amount within the second 72 hours and receive 10% bonus shares

Early Bird Bonus

Invest any amount within the next seven days and receive 5% bonus shares

Amount-Based:

$500+ | Tier 1

Invest $500+ and receive $50 Investor-only Merch credit.

$1,000+ | Tier 2

Invest $1,000+ and receive $100 Investor-only Merch credit. 

$2,500+ | Tier 3

Invest $2,500+ and receive $250 Investor-only Merch credit + 3% Bonus Shares. 

$5,000+ | Tier 4

Invest $5,000+ and receive $250 Investor-only Merch credit + 5% Bonus Shares.

$10,000+ | Tier 5

Invest $10,000+ and receive $250 Investor-only Merch credit + 10% Bonus Shares.

$25,000+ | Tier 6

Invest $25,000+ and receive $250 Investor-only Merch credit + 10% Bonus Shares + create and name your own ice cream sandwich flavor and receive two dozen with custom labels in your own Uncle’s Yeti cooler.

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Uncle's Ice Cream will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $2.15 per share, you will receive 110 Common Stock shares, meaning you'll own 110 shares of Common Stock for $215. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investor eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus in addition to the aforementioned bonus.

Irregular Use of Proceeds

The Company will not incur any irregular use of proceeds.

PRESS

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First Hawaiian Bank & Honolulu Magazine

Uncle's Ice Cream Featured in "Open for Business" Series

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Pacific Business News

Uncle's Ice Cream Awarded Another "Fastest 50" Award from Pacific Business News

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Pacific Business Journal

Uncle's Ice Cream thinks big by going mini

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Wasabi Magazine

Cultural Lifestyle Magazine Wasabi Features Uncle's Ice Cream

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iHeartRadio

Triple Broadcasting Blitz with Uncle's Ice Cream Owner Barbara Logan on iHeartRadio










ALL UPDATES

11.07.22

A Million Dollars!! Mahalo!

11.04.22

Fewer than 10 days remaining!!

Mahalo to everyone who has supported us during this StartEngine campaign! 

We can see the finish line! We're almost to the end!

It's been a wonderful journey and we're so jazzed about new investor 'ohana. 

We'll be staying in touch long after this process is over. 

Mahalo!

10.31.22

Customer Engagement (Behind the Scenes)!!

We love engaging with our customers! One way that we do this is by sending stickers and more in the mail! 😍

Everyone who signs up to be a Flavor Craver gets an awesome little package sent to them.

Everyone who wins Sammie Says gets an epic award package as well!

If you would like to be a part of this, sign up to be a Flavor Craver (on our website) or play Sammie Says (there's a new one every week on our Instagram profile).

Mahalo for being a part of our 'ohana! 🥰


Reminder: Fewer than 14 days left to invest in Uncle's!!

10.27.22

Hawaiian Host 95th Anniversary and Uncle's Ice Cream!

We're so happy to mark such a memorable milestone with an iconic Hawai‘i brand. 🥰 Hawaiian Host @hawaiianhostinc has a long and storied history that began way back in 1927, and wow, what a business:  they're the leading manufacturer of premium chocolate and macadamia nut snacks!⁠

At 95 years in business and counting, they've built a respected, quality, beloved Hawai‘i brand, and we are beyond honored to collaborate with them on special flavors.  ⁠

Our latest collab is Caramel Cookie Dough Ice Cream with Milk Chocolate AlohaMacs on Sprinkle Cookies. Think creamy caramel ice cream with chunks of cookie dough, blended with the ever-popular Milk Chocolate AlohaMacs from Hawaiian Host. It's sandwiched between two old-fashioned sugar cookies and topped ceremoniously with SPRINKLES TO celebrate Hawaiian Host's 95th anniversary!⁠

Here are a few shots from their recent event 🥳 -- it was was so much fun celebrating with longtime. Hawaiian Host friends, and make some new ones!  Here we are with part of the awesome sales team, Director of Sales Derek Lam and Sales Manager Darryl Miki.  Then we snagged a selfie with Alejandra Pedemont, Director of Global Marketing. Miss you Veronika McKenny; congrats Vivian Fung and mahalo Dayna Tamashiro! ⁠


Then we snagged a selfie with Alejandra Pedemont, Director of Global Marketing. Miss you Veronika McKenny; congrats Vivian Fung and mahalo Dayna Tamashiro! ⁠


And then we caught a fun moment with O'ahu food photographer Jon Jon Ulep at the event. Mahalo for your enthusiasm and support, Jon Jon! 🤙⁠



As a thriving legacy company, Hawaiian Host has been an inspiration as we actively grow our own business.  We know they love spreading aloha as much as we do, and we're so jazzed to do it together!  ⁠

Congratulations to the wonderful Hawaiian Host team -- our 9.5 years salute your 95!! 😍⁠


Reminder: Fewer than 18 days left to invest in Uncle's!!

10.26.22

Fewer Than 20 Days Left!! Campaign Closing Soon!


It's getting down to the wire! If you've been thinking about investing in Hawai'i's favorite ice cream sandwich, now is your chance! We're expanding to many new places and we would love to have you with us!



Wowza! What an amazing adventure! When we opened up the door to our peeps and offered the opportunity to invest in our humble North Shore company, we didn't know what to expect. The outpouring of support has been so special to us.


We started the campaign (almost immediately) in the 'Most Momentum' category at StartEngine and before we could blink it was time to start winding down the process. You followed us on StartEngine to make sure you didn't miss out on this opportunity. If you already invested we extend our warmest 'Mahalo'! If you haven't, the time is running out very quickly! Fewer than 20 days...


If you've been sitting on the fence, that's OK :) You still have a little bit of time to become a co-owner of our company. More importantly, you'll be a part of this tremendous 'ohana who love their ice cream sammies AND everything aloha!


10.24.22

Big Updates From Las Vegas!! | Campaign Ending Soon!!


Wondering what we’re up to?? 🤔

Co-owners Paul and Barbara Logan have been oh-SO-busy!! Here’s a quick update from the plane on our Vegas and Hawai’i progress. Step by step, it’s happening! We’re extremely excited 🎉🎉🎉

And just a reminder that you still have a chance to join the Uncle’s ‘ohana as an investor — but not for too much longer!! Less than 22 days! We'd love to have be part of our 'ohana!


10.17.22

Less than 30 Days to Invest!


With over $800k raised from nearly 650 wonderful people (Uncle’s investors), we have to say that this StartEngine experience has been better than we ever expected. Just knowing that hundreds of our peeps are officially on board with us on this journey as investors gives us a big fuzzy feeling inside :)

That being said, all good things must come to an end. We are now entering the final 30 days of this opportunity and it will no longer be available when completed. Whether you’ve been on the fence, never heard of it before, or somewhere in between - the end is near.

The good news is that you still have time to invest in Uncle’s and be a part of our wonderful ‘ohana that is brimming with aloha. You can still become a co-owner for as little as $200. We would love to have you come with us as we spread our aloha-infused ice cream sandwiches to places we’ve never been before.

10.11.22

Another wonderful TV appearance!

We had such a blast with the HI Now ‘ohana!  Here we are, sharing some of our goodies with co-host Rachel Pacarro -- she was so welcoming, fun and easy to work with!   


The whole crew was fantastic -- Nikki and Mary Beth were soooo nice taking care of us and making us feel right at home. Our set techs were super sweet and on the ball, and director Michael made us feel like pros.  

Excited to see our segment soon -- we'll keep you posted!!  

10.05.22

Areas we're expanding to as a result of your support!


Getting ready!  Everyone on Maui, Big Island, and Kauai - we’re getting closer! Thanks to our more than 600 investors on StartEngine we’re really making progress expanding our Waialua facility on the North Shore of Oahu (stay tuned for an in-process peek soon!). When complete, we'll finally have the capacity to reach our peeps all across the Aloha State! We’ve been wanting this for a long time and we’re starting to see it happen!

And for our mainland friends, our new Las Vegas production facility is almost finished! With this plant in the Southwest, we’ll be able to reach a market that’s 24 TIMES the size of our current market on O‘ahu - including major metros like Las Vegas, Los Angeles, San Diego and Phoenix.

We’ve established ourselves as a favorite not only of locals, but also visitors. And hey! – this market receives 27 TIMES more visitors than O‘ahu!

Mahalo to everyone who has invested in us on StartEngine! What a wonderful experience this has been!

09.29.22

Over $715k invested! 583 investors!

We've always been grateful and blessed to have such an amazing 'ohana of people from all over the world who love our ice cream sammies. To be honest, it's the reason we do what we do.

However, when it came to our growth and expansion, we knew we needed to raise more funds so we could make the dream happen. We began the process with StartEngine to create an opportunity for our peeps to become co-owners for as little as $200 but we truly didn't know what the actual response would be. 

We're completely blown away by everything that's happened since we started our investment campaign! So far we've raised over $715,000 from 583 investors! Absolutely jaw-dropping! Our 'ohana is bigger and stronger than anything we ever imagined!

We wanted to take a moment and thank everyone who has been a part of this process! We appreciate you more than you know!

If you've been sitting on the fence, that's OK :) You still have a little bit of time to become a co-owner of our company. More importantly, you'll be a part of this tremendous 'ohana who love their ice cream AND the beautiful islands of Hawaii.

One thing that can't be overlooked is how much your support impacts real people, their families and community. We're not a mega-corporation with anonymous offices in a random state. Our facility is located on the beautiful North Shore of Oahu. The people who work for for us are precious and so are their families! We strive to take care of them and our community whenever possible.

We can't say 'Mahalo' enough. Your support is something special!










Owners bonus
Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!

REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Uncle's Ice Cream.

$199.00

StartEngine Owner’s Bonus

This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.

$500.00

$500+ | Tier 1

Invest $500+ and receive $50 Investor-only Merch credit.

$1,000.00

$1,000+ | Tier 2

Invest $1,000+ and receive $100 Investor-only Merch credit.

$2,500.00

$2,500+ | Tier 3

Invest $2,500+ and receive $250 Investor-only Merch credit + 2.5% Bonus Shares.

$5,000.00

$5,000+ | Tier 4

Invest $5,000+ and receive $250 Investor-only Merch credit + 5% Bonus Shares.

$10,000.00

$10,000+ | Tier 5

Invest $10,000+ and receive $250 Investor-only Merch credit + 10% Bonus Shares.

$25,000.00

$25,000+ | Tier 6

Invest $25,000+ and receive $250 Investor-only Merch credit + 10% Bonus Shares + create and name your own ice cream sandwich flavor and receive two dozen with custom labels in your own Uncle’s Yeti cooler.

JOIN THE DISCUSSION













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StartEngine’s Reg A+ offering is made available through StartEngine Crowdfunding, Inc. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment. For more information about this offering, please view StartEngine’s offering circular and risk associated with this offering.