INVEST IN TRUFFLE SHUFFLE TODAY!
Cooking Classes + Top Chefs + Ingredients Delivered
$362,050.91 Raised
REASONS TO INVEST
Our founding team includes chefs who are alums of the three Michelin-starred restaurant The French Laundry and experienced entrepreneurs who envision a future of home cooking that makes restaurant-quality meals achievable for our monthly members.
From 2019 to 2021, our business has grown by 1,400%. So far, we have earned $13.3 million in total cooking class sales, $7.8 million in partnerships, and $4.5 million in D2C transactions.
We just launched our monthly subscription service in January 2023, with 251+ monthly members and counting.
The Pitch
Empowering Home Cooks to Prepare Restaurant-Quality Meals From the Comfort of Their Own Home
Truffle Shuffle enables home chefs to prepare restaurant-quality meals from the comfort of their own home through a monthly membership where they learn how to cook from their favorite professional chefs. Founded by two Michelin-trained chefs, we envision a bold future of home cooking that combines live and on-demand cooking classes with the delivery of high-quality ingredients. So far, we have earned $13.3 million in total cooking class sales, $7.8 million in partnerships, and $4.5 million in D2C transactions.
The PrOblem & Our Solution
Unlocking the Potential of Home Chefs Through Our Monthly Membership
70% of Americans cook at home an average of 4+ nights per week (Source). Many want to eat restaurant-quality food that they prepare themselves, but lack the skills and confidence to cook these dishes. Normal home cooks can actually cook like professionals if they have the right ingredients and the right technique.
Our VIP Monthly Box Membership allows home chefs to prepare restaurant-quality meals from the comfort of their own home. For $129 per month, members access:
- All live and on-demand cooking classes
- Chef-approved recipe library
- Protege Series courses
- Our “Ask a Chef” forum to interact directly with our chefs
- Choice of luxury ingredient kits that pair with our online cooking experiences
*The above testimonials may not be representative of the opinions or the experiences of other customers and is not a guarantee of future performance or success.
*The above testimonials may not be representative of the opinions or the experiences of other customers and is not a guarantee of future performance or success.
*The above testimonials may not be representative of the opinions or the experiences of other customers and is not a guarantee of future performance or success.
The Market & our traction
Top-Tier Culinary Instruction in One of the Fastest-Growing Media Sectors
We sit at a unique intersection between the $5 billion Food Media Market, the $231 billion Food Delivery market, and the $255.54 million Cooking Class Market (Source | Source). Americans spend an average of $2,375 per household per year on dining out and food delivery (Source). The amount of Americans using food content for cooking inspiration is growing by 15% YoY since 2020 (Source).
To date, we have achieved the following milestones:
- $13.3 million in total cooking class sales
- $7.8 million in partnerships
- $4.5 million in D2C transactions - Grew by 1400% from 2019 to 2021
- Launched our monthly membership model publicly in January 2023, with $400K in pre-sales already achieved in 2022.
- Built a loyal community of 250+ monthly members currently and growing every day.
WHy Invest
Help Us Connect the World Through Food
We envision a future for home cooking in which home chefs feel empowered to prepare restaurant-quality meals in the comfort of their own home kitchens. Our strong early revenue, growing community of subscribers, and a team of highly regarded chefs allow us to reshape the home cooking experience with inspired recipes and memorable experiences.
*The above testimonials may not be representative of the opinions or the experiences of other customers and is not a guarantee of future performance or success.
ABOUT
HEADQUARTERS
707 Douglas Ave
Oakland , CA 94603
WEBSITE
View Site
Truffle Shuffle is the go-to monthly membership for the home chef. Our membership offers access to live and on-demand cooking classes taught by Michelin-star and next-level chefs with all ingredients included and access to our entire culinary content library with hundreds of chef-approved recipes and protege series courses. We have sold over $13.3 million in total cooking classes and just launched our membership in January 2023.
TEAM
Jason Alexander McKinney
CEO, Director & Co Founder
Since founding Truffle Shuffle, Chef Jason has been on a mission to share his expansive knowledge with the ever-expanding Truffle Shuffle family, with features in O Magazine and The Kelly Clarkson Show, a Shark Tank investment from none other than Mark Cuban, and over 96,000 curious home cooks armed with all the skills needed to cook like professional chefs in their home kitchens.
Tyler T Vorce
COO, Director & Co Founder
Mitch Rouse
Board member
Jonathan Blair
Head of Finance
At Guardian Bikes, a DTC kid's bike brand, he led revenue growth from $0 to 8 figures in just 4 years and raised over $15MM in debt and equity capital.
After scaling Guardian Bikes, Jon founded Free to Grow CFO with a mission to help visionary founders of DTC brands by delivering outsourced, part-time CFO services for fast-growing businesses that need a CFO, but can't yet afford the full-time salary.
All of Jon’s tools, techniques, and frameworks were crafted from his 10+ years of experience with successfully scaling high-growth businesses.
Tucker Ricchio
Chef Ambassador
Jeremy Jarman
Chef Ambassador
TERMS
Truffle Shuffle
Overview
PRICE PER SHARE
$2.47
DEADLINE
Aug 12, 2023
VALUATION
$35.04M
FUNDING GOAL
$15k - $1.23M
Breakdown
MIN INVESTMENT
$197.60
MAX INVESTMENT
$1,234,997.53
MIN NUMBER OF SHARES OFFERED
6,072
MAX NUMBER OF SHARES OFFERED
499,999
OFFERING TYPE
Equity
ASSET TYPE
Common Stock
SHARES OFFERED
Common Stock
Maximum Number of Shares Offered subject to adjustment for bonus shares
*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.
Voting Rights of Securities Sold in this Offering
Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.
Investment Incentives and Bonuses*
Loyalty Bonus
5% bonus shares to current members, waitlist investors, and previous investors
Time-Based Perks
Friends and Family - First 72 hours | 10% bonus shares
Super Early Bird Bonus - Second 72 hours | 8% bonus shares
Early Bird Bonus - Next 7 days | 5% bonus shares
Volume-Based Perks
Tier 1 Perk — Invest $250+ and receive a Truffle Shuffle investor-only t-shirt + Invitation to investor party each year + 5% annual return on investment in Truffle Shuffle rewards points
Tier 2 Perk — Invest $500+ and receive a Truffle Shuffle investor-only t-shirt + Invitation to investor party each year + 5% annual return on investment in Truffle Shuffle rewards points + Lifetime access to our culinary content library
Tier 3 Perk — Invest $1,000+ and receive a Truffle Shuffle investor-only t-shirt + Invitation to investor party each year + 5% annual return on investment in Truffle Shuffle rewards points + Lifetime access to our culinary content library + One month box membership
Tier 4 Perk — Invest $2,500+ and receive a Truffle Shuffle investor-only t-shirt + Invitation to investor party each year + 5% annual return on investment in Truffle Shuffle rewards points + Lifetime access to our culinary content library + Two months box membership + Custom apron
Tier 5 Perk — Invest $5,000+ and receive a Truffle Shuffle investor-only t-shirt + Invitation to investor party each year + 5% annual return on investment in Truffle Shuffle rewards points + Lifetime access to our culinary content library + Three months box membership + Custom apron + Fresh truffles and caviar gift
Tier 6 Perk — Invest $10,000+ and receive a Truffle Shuffle investor-only t-shirt + Invitation to investor party each year + 5% annual return on investment in Truffle Shuffle rewards points + Lifetime access to our culinary content library + Six months box membership + Custom apron + Fresh truffles and caviar gift + Private dinner for you and 6 guests cooked by a Truffle Shuffle chef!
Tier 7 Perk -- Invest $25,000+ and receive a Truffle Shuffle investor-only t-shirt + Invitation to investor party each year + 5% annual return on investment in Truffle Shuffle rewards points + Lifetime access to our culinary content library + Six months box membership + Custom apron + Fresh truffles and caviar gift + dinner for 2 at The French Laundry
Tier 8 Perk — Invest $50,000+ and receive a Truffle Shuffle investor-only t-shirt + Invitation to investor party each year + 5% annual return on investment in Truffle Shuffle rewards points + Lifetime access to our culinary content library + Annual box membership + Custom apron + Fresh truffles and caviar gift + Cabin on Truffle Shuffle’s exclusive 2024 river cruise
*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.
The 10% StartEngine Owners' Bonus
Truffle Shuffle, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $2.47 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $247. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus and Loyalty Bonus in addition to the aforementioned bonus.
Irregular Use of Proceeds
The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments.
NEW UPDATES
06.06.23
Behind The Scenes at Truffle Shuffle 🎬
Today, I wanted to share with you something very close to my heart. This video is one of my all-time favorites as it provides a genuine, behind-the-scenes look into the hustle and bustle that keeps Truffle Shuffle running every day. Created by Drew, one half of our content team, Dangerously Dope Productions.
In the video, you'll get a tour of our distribution center and studios – the center of our operations. This is where the magic happens, where we package every ingredient kit with care and produce the interactive cooking experiences you've come to love.
We have built this facility from the ground up as a scrappy team willing to do whatever it takes to make it happen and make the guest happy. When you invest in Truffle Shuffle, you’re investing in our team. This insight not only emphasizes our commitment to quality and professionalism but also gives you a real sense of the heart, effort, and dedication the team puts into every Truffle Shuffle product and experience.
Click the link, enjoy the video, and as always, we're grateful for your support!
Much love,
Chef Tyler
PRESS
ALL UPDATES
06.04.23
Our first Investor Call was a success!
We are excited to let you know that our first-ever Investor Call was a success! We would like to thank each one of you for joining us and making it a memorable event.
During the call, Jason and I presented what it truly means to be a Truffle Shuffle investor. We highlighted the amazing perks that come with this investment opportunity. We also shared a little bit of our story and discussed our goals as a company.
The positive feedback we received after the call proved that we all shared the same vision for Truffle Shuffle. We received a lot of inquiries and expressions of interest from potential investors, all excited to join this community round and become a part of the Truffle Shuffle success story.
Don't worry if you missed the first investor call, we have another one coming up on June 13th at 5 PM PT, and you may REGISTER HERE to secure a spot.
We'd love to have you on the next one so we can answer any questions you have regarding this community round.
Sign up for the next Investor Call today!
Chef Tyler
06.03.23
Truffle Shuffle was spotlighted on DotCom Magazine
Recently, my co-founder and CEO, Jason, had the honor of being interviewed by DotCom Magazine, where he shared our journey and some of the experiences that have shaped us into the company we are today. He also answered some questions about the ongoing community round that we have here on StartEngine.
The interview will give you a sneak peek of Truffle Shuffle's success and convinces you why this company is a good investment.
DotCom Magazine provides a platform for thought leaders and industry pioneers to share their stories, and Jason's interview is one that should not be missed. They are known for spotlighting businesses with success stories, like Truffle Shuffle.
To watch the full interview, please click on the following link: Truffle Shuffle Interview
Thank you for your continued support, and we hope you enjoy the interview as much as we do.
Chef Tyler
05.31.23
Spice up your cooking with Truffle Shuffle!
🌶️🍫 Bringing together 205 investors is like creating a delectable mole sauce! 🌮🤝 Just as mole blends various ingredients to create a harmonious flavor, our investors come from various sectors in the community and share a deep passion for cooking, considering food as their unique means of expressing affection. ❤️
We're thrilled to have you all on board for this exciting journey! 🌮🤝 Big things are coming up, and we can't wait to share them with you all soon! 
As always, thank you for your love and support!
Chef Tyler
05.26.23
Join our Community Round Investor Call!
We've got some exciting news to share with you straight from the founders of Truffle Shuffle, Jason and Tyler! They're personally inviting you to our very first Community Round Investor Call.
Click the link HERE to visit our registration page.
During the call, Jason and Tyler will dive into all the juicy details of our campaign, including the incredible perks that await our investors. Plus, they'll be there to answer any questions you have in real time.
Secure your spot by signing up today!
05.24.23
Final Call! Last Day for Early Bird Perks in Our Community Round!
Just a friendly reminder from your favorite Truffle Shuffle chefs: today is the LAST day to snag the Early Bird Perks for this community round! ⏰ Don't let this opportunity slip through your fingers.
05.23.23
Join Our Investor Community - 190+ Strong and Growing!
We have surpassed a significant milestone with over 190 investors already on board and counting!
The response from the community has been incredible, and it's inspiring to see such strong support for our campaign. The enthusiasm and excitement shown by our investors on StartEngine gives us even more drive to make Truffle Shuffle a massive success!
By investing in Truffle Shuffle, you become a part of a community dedicated to making a meaningful impact for everyone who wants to level up their culinary skills or shares food as their love language.
Don't miss out on this exciting opportunity to be part of our dynamic investor community today!
Thank you,
Chef Tyler
05.18.23
Early Bird Bonus is Live
Don't miss out on the final bonus rewards that we are offering for this campaign. Become an Early Bird investor and snag your 5% bonus rewards on top of your investment.
This special offer is only available for a limited time, and we want to make sure that you take advantage of this opportunity!
Act now and secure your bonus rewards before the clock runs out. We can't wait to welcome you aboard and share in the successes that lie ahead.
Chef Tyler
05.17.23
Last Call for Super Early Bird Bonus Rewards - Don't Miss Out! 🔥
Today marks an important milestone in our journey, and we wanted to remind you that it's your last chance to snag our Super Early Bird Bonus Rewards!
We've been blown away by the incredible support from our community. Your belief in Truffle Shuffle's mission is the secret ingredient that's fueling our journey.
Our Super Early Bird Bonus Rewards ends today and it's your last chance to get that extra bonus. If you've been waiting for the right moment to invest, it doesn't get better than this!
We've been blown away with our momentum thus far and a big thank you to our community for all the support.
Chef Tyler
05.16.23
Over $291,652 in just 5 days?!
I can't believe we've raised over $291,652 in just 5 days! We have been on StartEngine's Most Momentum list every day since our campaign has gone live which is a huge accomplishment.
We'd like to give a big thank you to everyone who has supported us over the years and in this round, we could not have gotten this far without you. We're excited to keep rolling and keep an eye out for what's next!
Thank you,
Tyler
05.12.23
Our very own Chef Tucker WON Gordon Ramsay's Next Level Chef!!!
I hope that everyone tuned in and watched Chef Tucker absolutely CRUSH the competition on Next Level Chef yesterday! Chef Tucker has been with us for the past two years and is one of our top chefs on Truffle Shuffle.
We couldn't be more proud of her for WINNING SEASON 2 OF GORDON RAMSAY'S NEXT LEVEL CHEF!!
To match how excited we are for Chef Tucker, we are beyond excited with our StartEngine campaign traction as well. We've made the Most Momentum List on StartEngine!
There's still time to get a piece of the pie and 10% bonus rewards if you invest in the next 24 hours!! Invest in Truffle Shuffle and join Chef Tucker in the Future of Cooking at Home today!!
Much Love,
Chef Tyler
Stack Owner's Bonus & Rewards!
Members get an extra 10% shares in addition to rewards below!
REWARDS
$197
Earn 10% Bonus Shares
Earn 10% bonus shares in this investment and all eligible investments for an entire year. If you are not already an Owners bonus holder, you can join now, for $275, billed annually.
$250
Tier 1 Perk
Invest $250+ and receive a Truffle Shuffle investor-only t-shirt + Invitation to investor party each year + 5% annual return on investment in Truffle Shuffle rewards points
$500
Tier 2 Perk
Invest $500+ and receive a Truffle Shuffle investor-only t-shirt + Invitation to investor party each year + 5% annual return on investment in Truffle Shuffle rewards points + Lifetime access to our culinary content library
$1,000
Tier 3 Perk
Invest $1,000+ and receive a Truffle Shuffle investor-only t-shirt + Invitation to investor party each year + 5% annual return on investment in Truffle Shuffle rewards points - See more perks in terms on the page!
$2,500
Tier 4 Perk
Invest $2,500+ and receive a Truffle Shuffle investor-only t-shirt + Invitation to investor party each year + 5% annual return on investment in Truffle Shuffle rewards points -See more perks in terms on the page!
$5,000
Tier 5 Perk
Invest $5,000+ and receive a Truffle Shuffle investor-only t-shirt + Invitation to investor party each year + 5% annual return on investment in Truffle Shuffle rewards points -See more perks in terms on the page!
$10,000
Tier 6 Perk
Invest $10,000+ and receive a Truffle Shuffle investor-only t-shirt + Invitation to investor party each year + 5% annual return on investment in Truffle Shuffle rewards points - See more perks in terms on the page!
$25,000
Tier 7 Perk
Invest $25,000+ and receive a Truffle Shuffle investor-only t-shirt + Invitation to investor party each year + 5% annual return on investment in Truffle Shuffle rewards points - See more perks in terms on the page!
$50,000
Tier 8 Perk
Invest $50,000+ and receive a Truffle Shuffle investor-only t-shirt + Invitation to investor party each year + 5% annual return on investment in Truffle Shuffle rewards points - See more perks in terms on the page!
JOIN THE DISCUSSION
0/2500
Aaron Sorin
25 days ago
I have tried your product several times during COVID; however, as things re-opened and we began to travel again, haven't had an opportunity to try it again. A few questions based on my own experience
1) What data do you have on first time users versus recurring visitors? How has recurring visits been affected as people leave their house to go back to work / travel?
2) What type of growth have you seen in 2022/YTD 2023?
3) Why are you going up for a financial raise now?
Thank you!
2
0
Jason McKinney
a month ago
I can't wait for this campaign to go live!!!
1
0
HOW INVESTING WORKS
Cancel anytime before 48 hours before a rolling close or the offering end date.
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Orion Torcellini
24 days ago
2
0