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GET A PIECE OF TRUFFLE SHUFFLE

Cooking Classes + Top Chefs + Ingredients Delivered

Truffle Shuffle is the go-to monthly membership for the home chef. Our membership offers access to live and on-demand cooking classes taught by Michelin-star and next-level chefs with all ingredients included and access to our entire culinary content library with hundreds of chef-approved recipes and protege series courses. We have sold over $13.3 million in total cooking classes and just launched our membership in January 2023.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$485,992.73 Raised

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REASONS TO INVEST

Our founding team includes chefs who are alums of the three Michelin-starred restaurant The French Laundry and experienced entrepreneurs who envision a future of home cooking that makes restaurant-quality meals achievable for our monthly members.

From 2019 to 2021, our business has grown by 1,400%. So far, we have earned $13.3 million in total cooking class sales, $7.8 million in partnerships, and $4.5 million in D2C transactions.

We just launched our monthly subscription service in January 2023, with 251+ monthly members and counting.


The Pitch


Empowering Home Cooks to Prepare Restaurant-Quality Meals From the Comfort of Their Own Home


Truffle Shuffle enables home chefs to prepare restaurant-quality meals from the comfort of their own home through a monthly membership where they learn how to cook from their favorite professional chefs. Founded by two Michelin-trained chefs, we envision a bold future of home cooking that combines live and on-demand cooking classes with the delivery of high-quality ingredients. So far, we have earned $13.3 million in total cooking class sales, $7.8 million in partnerships, and $4.5 million in D2C transactions. 



The PrOblem & Our Solution


Unlocking the Potential of Home Chefs Through Our Monthly Membership


70% of Americans cook at home an average of 4+ nights per week (Source). Many want to eat restaurant-quality food that they prepare themselves, but lack the skills and confidence to cook these dishes. Normal home cooks can actually cook like professionals if they have the right ingredients and the right technique.


Our VIP Monthly Box Membership allows home chefs to prepare restaurant-quality meals from the comfort of their own home. For $129 per month, members access:

  • All live and on-demand cooking classes
  • Chef-approved recipe library
  • Protege Series courses
  • Our “Ask a Chef” forum to interact directly with our chefs
  • Choice of luxury ingredient kits that pair with our online cooking experiences

*The above testimonials may not be representative of the opinions or the experiences of other customers and is not a guarantee of future performance or success.


*The above testimonials may not be representative of the opinions or the experiences of other customers and is not a guarantee of future performance or success.


*The above testimonials may not be representative of the opinions or the experiences of other customers and is not a guarantee of future performance or success.




The Market & our traction


Top-Tier Culinary Instruction in One of the Fastest-Growing Media Sectors


We sit at a unique intersection between the $5 billion Food Media Market, the $231 billion Food Delivery market, and the $255.54 million Cooking Class Market (Source | Source). Americans spend an average of $2,375 per household per year on dining out and food delivery (Source). The amount of Americans using food content for cooking inspiration is growing by 15% YoY since 2020 (Source). 



To date, we have achieved the following milestones:

  • $13.3 million in total cooking class sales 
    - $7.8 million in partnerships
    - $4.5 million in D2C transactions
  • Grew by 1400% from 2019 to 2021
  • Launched our monthly membership model publicly in January 2023, with $400K in pre-sales already achieved in 2022.
  • Built a loyal community of 250+ monthly members currently and growing every day.





WHy Invest


Help Us Connect the World Through Food


We envision a future for home cooking in which home chefs feel empowered to prepare restaurant-quality meals in the comfort of their own home kitchens. Our strong early revenue, growing community of subscribers, and a team of highly regarded chefs allow us to reshape the home cooking experience with inspired recipes and memorable experiences. 



*The above testimonials may not be representative of the opinions or the experiences of other customers and is not a guarantee of future performance or success.



ABOUT

HEADQUARTERS
707 Douglas Ave
Oakland , CA 94603
WEBSITE
View Site

Truffle Shuffle is the go-to monthly membership for the home chef. Our membership offers access to live and on-demand cooking classes taught by Michelin-star and next-level chefs with all ingredients included and access to our entire culinary content library with hundreds of chef-approved recipes and protege series courses. We have sold over $13.3 million in total cooking classes and just launched our membership in January 2023.

TEAM

Jason Alexander McKinney
Jason Alexander McKinney
CEO, Director & Co Founder

Jason McKinney - Jason McKinney got his start as a Chef de Tournant at the Sea Island Resort in his home state of Georgia. He went on to eventually secure a position as Chef de Partie and Poissonnier at Thomas Keller’s three Michelin-starred The French Laundry in Napa, California, during which time he was awarded Chef of the Year. From a family of self-starters, Chef Jason always desired to start something of his own. He, along with fellow Laundry alumni Chef Tyler and Sarah, founded Truffle Shuffle with the dream of bringing access to top-level culinary education and fine dining ingredients to households across the country. 

Since founding Truffle Shuffle, Chef Jason has been on a mission to share his expansive knowledge with the ever-expanding Truffle Shuffle family, with features in O Magazine and The Kelly Clarkson Show, a Shark Tank investment from none other than Mark Cuban, and over 96,000 curious home cooks armed with all the skills needed to cook like professional chefs in their home kitchens.

Tyler T Vorce
Tyler T Vorce
COO, Director & Co Founder

Tyler Vorce - Born and raised in Kennebunk, Maine, Chef Tyler Vorce has been working in kitchens since he was fourteen years old. What started as a dishwashing position at Pier 77 Restaurant in Cape Porpoise grew, with the guidance of his mentor Chef Pete Morency, into a lifelong love of cooking. Since graduating from Johnson & Wales University’s Culinary Arts program, he’s worked in some of the world’s most highly acclaimed kitchens, including Dovetail in New York City and the three Michelin-starred restaurant The French Laundry. Tyler co-founded Truffle Shuffle in the hopes of sharing his extensive culinary knowledge, with the goal of arming curious home cooks with all the skills and techniques necessary to cook like professional chefs.

Bailey Latimer

Bailey Latimer

Head of Design and Web Development

Hailing from Denver, Colorado, I’m a systems thinker with an eye for creating usable and intuitive interfaces. My fascination with design and technology started early, and it didn't take long for me to win my first Shopify award during college. That journey further led me to construct an award-winning Shopify store and brand for GoSun, aiding them in raising nearly $3 million in their StartEngine campaign. A passionate autodidact, I have a relentless obsession with the latest tools and trends in design and technology. This includes artificial intelligence, which I had the pleasure of introducing and integrating across all sectors at Truffle Shuffle. My skills aren't just limited to technology; over the years, I've helped dozens of companies uplift their brand image and set them up with attractive, high-converting online stores. At Truffle Shuffle, I've had the honor of leading the design and development of a custom Shopify theme and implementing a robust members-only subscription model using Recharge. A significant achievement was spearheading a complete redesign of our brand and packaging, leading to a palpable enhancement in our corporate image. My work is driven by my passion for living at the intersection of design, technology, and business. With every project, I aim to create experiences that resonate with users and drive meaningful outcomes for businesses.

Sophia Rossi

Sophia Rossi

Director of Marketing

Sophia Rossi, born in Manhattan, New York, developed a passion for creativity through her upbringing in the fashion industry. She studied design and business management at Arizona State University, earning a double major and international business certificate from University College London. Starting in social marketing, Sophia transitioned to experiential design and events management at Steve Levine Entertainment. Seeking new opportunities, she moved to the Bay Area. As a Creative Project Manager and Design Lead at AXIS, Sophia excelled in streamlining processes, identifying workflow discrepancies, and proposing innovative solutions for improved efficiency and collaboration. With over 8+ years of experience in the creative and marketing industries, She has established herself as a dynamic leader with a keen eye for impactful design and a deep understanding of consumer behavior in the digital marketing space. Driven by her desire to make an impact, Sophia became a senior director and brand creative at Hint Water, where she mastered eCommerce marketing, led a rebrand, and crafted compelling narratives that brought the brand to life. Now, as the newest member of Truffle Shuffle, Sophia is thrilled to lead the company's marketing initiatives, optimize strategies, and achieve revenue goals. She is dedicated to deploying creative strategies that drive business success and looks forward to the exciting future at Truffle Shuffle.

Mitch Rouse

Mitch Rouse

Board member

Mitch is a transportation entrepreneur and photographer. He began exploring the realm of aerial photography, with high tech drones. Unsatisfied with the limitations of drones, he began photographing primarily straight down from fixed wing aircraft. He is a member of the board at Truffle Shuffle and currently resides in Washington.

Jonathan Blair

Jonathan Blair

Head of Finance

Jon Blair, former CFO, COO, and founding team member of Guardian Bikes (a Mark Cuban Company) is the founder of Free to Grow CFO.

At Guardian Bikes, a DTC kid's bike brand, he led revenue growth from $0 to 8 figures in just 4 years and raised over $15MM in debt and equity capital.

After scaling Guardian Bikes, Jon founded Free to Grow CFO with a mission to help visionary founders of DTC brands by delivering outsourced, part-time CFO services for fast-growing businesses that need a CFO, but can't yet afford the full-time salary.

All of Jon’s tools, techniques, and frameworks were crafted from his 10+ years of experience with successfully scaling high-growth businesses.

Tucker Ricchio

Tucker Ricchio

Chef Ambassador

Chef Tucker Ricchio first fell in love with cooking while helping her Nonna make fresh pasta and lasagna as a child. After graduating with a double bachelor’s degree, Chef Tucker decided to pursue becoming a Chef and received formal culinary education from Le Cordon Bleu. Aside from her Nonna, Chef Tucker credits her culinary skills to Chef Suzette Gresham, who mentored her from Butcher to Sous Chef at her Michelin-starred restaurant Aquerello. Chef Tucker is also recently featured on Gordon Ramsay’s Next Level Chef! She loves sharing her passion for food with her Truffle Shuffle guests. In passing on the tips and tricks she’s learned from her years in kitchens, she hopes to give her guests the tools to cook like professional chefs at home. 

Jeremy Jarman

Jeremy Jarman

Chef Ambassador

Jeremy Jarman’s love of cooking began at an early age, watching Food Network competitions shows and helping his mother and grandmother in the kitchen. His family knew he had a unique talent when, at the age of six, Jeremy made his first custom cake with his favorite cough drop “candy” his grandmother always gave him! While studying marketing at BYU Idaho, he continued developing his culinary knowledge outside of the classroom as a cake decorator for a local bakery and tea house. After graduating, he decided to pursue his culinary dreams and earned a certificate from the Laney College Culinary Arts Program. He began working at bakeries throughout the Bay Area before eventually making his way to Truffle Shuffle. Chef Jeremy has a unique ability to connect with people, especially when sharing his passion for the “sweet stuff” in life. 

TERMS

Truffle Shuffle
Overview
PRICE PER SHARE
$2.47
DEADLINE
Aug 12, 2023
VALUATION
$35.04M
FUNDING GOAL
$15k - $1.23M
Breakdown
MIN INVESTMENT
$197.60
MAX INVESTMENT
$1,234,997.53
MIN NUMBER OF SHARES OFFERED
6,072
MAX NUMBER OF SHARES OFFERED
499,999
OFFERING TYPE
Equity
ASSET TYPE
Common Stock
SHARES OFFERED
Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

Most Recent Fiscal Year-End

Prior Fiscal Year-End

Total Assets

$2,972,508

$1,076,796

Cash & Cash Equivalents

$277,765

$463,103

Accounts Receivable

$147,575

$0

Short-Term Debt

$2,056,877

$2,017,852

Long-Term Debt

$4,254,167

$295,000

Revenue & Sales

$3,230,471

$6,065,275

Costs of Goods Sold

$928,899

$2,197,420

Taxes Paid

$0

$0

Net Income

-$2,561,229

-$2,181,600

A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment. In making an investment decision, investors must rely on their own examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. Furthermore, these authorities have not passed upon the accuracy or adequacy of this document. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature. These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.

*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Voting Rights of Securities Sold in this Offering

Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.

Investment Incentives and Bonuses*

Loyalty Bonus

5% bonus shares to current members, waitlist investors, and previous investors

Time-Based Perks

Friends and Family - First 72 hours | 10% bonus shares

Super Early Bird Bonus - Second 72 hours | 8% bonus shares

Early Bird Bonus - Next 7 days | 5% bonus shares

Volume-Based Perks

Tier 1 Perk — Invest $250+ and receive a Truffle Shuffle investor-only t-shirt + Invitation to investor party each year + 5% annual return on investment in Truffle Shuffle rewards points

Tier 2 Perk — Invest $500+ and receive a Truffle Shuffle investor-only t-shirt + Invitation to investor party each year + 5% annual return on investment in Truffle Shuffle rewards points + Lifetime access to our culinary content library

Tier 3 Perk — Invest $1,000+ and receive a Truffle Shuffle investor-only t-shirt + Invitation to investor party each year + 5% annual return on investment in Truffle Shuffle rewards points + Lifetime access to our culinary content library + One month box membership

Tier 4 Perk — Invest $2,500+ and receive a Truffle Shuffle investor-only t-shirt + Invitation to investor party each year + 5% annual return on investment in Truffle Shuffle rewards points + Lifetime access to our culinary content library + Two months box membership + Custom apron

Tier 5 Perk — Invest $5,000+ and receive a Truffle Shuffle investor-only t-shirt + Invitation to investor party each year + 5% annual return on investment in Truffle Shuffle rewards points + Lifetime access to our culinary content library + Three months box membership + Custom apron + Fresh truffles and caviar gift

Tier 6 Perk — Invest $10,000+ and receive a Truffle Shuffle investor-only t-shirt + Invitation to investor party each year + 5% annual return on investment in Truffle Shuffle rewards points + Lifetime access to our culinary content library + Six months box membership + Custom apron + Fresh truffles and caviar gift + Private dinner for you and 6 guests cooked by a Truffle Shuffle chef!

Tier 7 Perk -- Invest $25,000+ and receive a Truffle Shuffle investor-only t-shirt + Invitation to investor party each year + 5% annual return on investment in Truffle Shuffle rewards points + Lifetime access to our culinary content library + Six months box membership + Custom apron + Fresh truffles and caviar gift + dinner for 2 at The French Laundry

Tier 8 Perk — Invest $50,000+ and receive a Truffle Shuffle investor-only t-shirt + Invitation to investor party each year + 5% annual return on investment in Truffle Shuffle rewards points + Lifetime access to our culinary content library + Annual box membership + Custom apron + Fresh truffles and caviar gift + Cabin on Truffle Shuffle’s exclusive 2024 river cruise

*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

Truffle Shuffle, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $2.47 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $247. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus and Loyalty Bonus in addition to the aforementioned bonus.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments.

PRESS

Article Image
Eater SF

French Laundry Alums Enlist Snoop Dogg for a Tutorial in Rolling (Pasta)

Article Image
Kron 4

Dine & Dish: Truffle Shuffle Gives Cooking Demos on Zoom

Article Image
SF Chronicle

San Francisco Truffle Importers, and French Laundry Alums Find Success in Online Cooking Classes

Article Image
Next Level Chef

Next Level Chef Season 2 Episode 1 - Chef Tucker under Team Ramsay

Article Image
Forbes

Truffle Shuffle Chefs Land The Big One: Shark Tank’s Mark Cuban

ALL UPDATES

Owners bonus
Stack Owner's Bonus & Rewards!

Members get an extra 10% shares in addition to rewards below!

REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Truffle Shuffle.

JOIN THE DISCUSSION

0/2500

KF
Kyle Fishman

3 months ago

What is your long-term exit startegy?

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Orion Torcellini

4 months ago

It is very obvious from company financials that the ending of the pandemic is causing some serious issues. It seems from 2021->2022 your business did about half what it did the previous year. How does your business plan to confront the fact that the market has evolved away from constant home time?

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Aaron S.

4 months ago

I have tried your product several times during COVID; however, as things re-opened and we began to travel again, haven't had an opportunity to try it again. A few questions based on my own experience 1) What data do you have on first time users versus recurring visitors? How has recurring visits been affected as people leave their house to go back to work / travel? 2) What type of growth have you seen in 2022/YTD 2023? 3) Why are you going up for a financial raise now? Thank you!

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Jason McKinney

4 months ago

I can't wait for this campaign to go live!!!

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HOW INVESTING WORKS

Cancel anytime before 48 hours before a rolling close or the offering end date.

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RAISED
$485,992.73
INVESTORS
321
MIN INVEST
$197.60
VALUATION
$35.04M

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