INVEST IN TRUFFLE SHUFFLE TODAY!
Our founding team includes chefs who are alums of the three Michelin-starred restaurant The French Laundry and experienced entrepreneurs who envision a future of home cooking that makes restaurant-quality meals achievable for our monthly members.
From 2019 to 2021, our business has grown by 1,400%. So far, we have earned $13.3 million in total cooking class sales, $7.8 million in partnerships, and $4.5 million in D2C transactions.
We just launched our monthly subscription service in January 2023, with 251+ monthly members and counting.
The Pitch
Truffle Shuffle enables home chefs to prepare restaurant-quality meals from the comfort of their own home through a monthly membership where they learn how to cook from their favorite professional chefs. Founded by two Michelin-trained chefs, we envision a bold future of home cooking that combines live and on-demand cooking classes with the delivery of high-quality ingredients. So far, we have earned $13.3 million in total cooking class sales, $7.8 million in partnerships, and $4.5 million in D2C transactions.
The PrOblem & Our Solution
70% of Americans cook at home an average of 4+ nights per week (Source). Many want to eat restaurant-quality food that they prepare themselves, but lack the skills and confidence to cook these dishes. Normal home cooks can actually cook like professionals if they have the right ingredients and the right technique.
Our VIP Monthly Box Membership allows home chefs to prepare restaurant-quality meals from the comfort of their own home. For $129 per month, members access:
*The above testimonials may not be representative of the opinions or the experiences of other customers and is not a guarantee of future performance or success.
*The above testimonials may not be representative of the opinions or the experiences of other customers and is not a guarantee of future performance or success.
*The above testimonials may not be representative of the opinions or the experiences of other customers and is not a guarantee of future performance or success.
The Market & our traction
We sit at a unique intersection between the $5 billion Food Media Market, the $231 billion Food Delivery market, and the $255.54 million Cooking Class Market (Source | Source). Americans spend an average of $2,375 per household per year on dining out and food delivery (Source). The amount of Americans using food content for cooking inspiration is growing by 15% YoY since 2020 (Source).
To date, we have achieved the following milestones:
WHy Invest
We envision a future for home cooking in which home chefs feel empowered to prepare restaurant-quality meals in the comfort of their own home kitchens. Our strong early revenue, growing community of subscribers, and a team of highly regarded chefs allow us to reshape the home cooking experience with inspired recipes and memorable experiences.
*The above testimonials may not be representative of the opinions or the experiences of other customers and is not a guarantee of future performance or success.
Truffle Shuffle is the go-to monthly membership for the home chef. Our membership offers access to live and on-demand cooking classes taught by Michelin-star and next-level chefs with all ingredients included and access to our entire culinary content library with hundreds of chef-approved recipes and protege series courses. We have sold over $13.3 million in total cooking classes and just launched our membership in January 2023.
Since founding Truffle Shuffle, Chef Jason has been on a mission to share his expansive knowledge with the ever-expanding Truffle Shuffle family, with features in O Magazine and The Kelly Clarkson Show, a Shark Tank investment from none other than Mark Cuban, and over 96,000 curious home cooks armed with all the skills needed to cook like professional chefs in their home kitchens.
Mitch Rouse
Board member
Jonathan Blair
Head of Finance
At Guardian Bikes, a DTC kid's bike brand, he led revenue growth from $0 to 8 figures in just 4 years and raised over $15MM in debt and equity capital.
After scaling Guardian Bikes, Jon founded Free to Grow CFO with a mission to help visionary founders of DTC brands by delivering outsourced, part-time CFO services for fast-growing businesses that need a CFO, but can't yet afford the full-time salary.
All of Jon’s tools, techniques, and frameworks were crafted from his 10+ years of experience with successfully scaling high-growth businesses.
Tucker Ricchio
Chef Ambassador
Jeremy Jarman
Chef Ambassador
Maximum Number of Shares Offered subject to adjustment for bonus shares
*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.
Voting Rights of Securities Sold in this Offering
Voting Proxy. Each Subscriber shall appoint the Chief Executive Officer of the Company (the “CEO”), or his or her successor, as the Subscriber’s true and lawful proxy and attorney, with the power to act alone and with full power of substitution, to, consistent with this instrument and on behalf of the Subscriber, (i) vote all Securities, (ii) give and receive notices and communications, (iii) execute any instrument or document that the CEO determines is necessary or appropriate in the exercise of its authority under this instrument, and (iv) take all actions necessary or appropriate in the judgment of the CEO for the accomplishment of the foregoing. The proxy and power granted by the Subscriber pursuant to this Section are coupled with an interest. Such proxy and power will be irrevocable. The proxy and power, so long as the Subscriber is an individual, will survive the death, incompetency and disability of the Subscriber and, so long as the Subscriber is an entity, will survive the merger or reorganization of the Subscriber or any other entity holding the Securities. However, the Proxy will terminate upon the closing of a firm-commitment underwritten public offering pursuant to an effective registration statement under the Securities Act of 1933 covering the offer and sale of Common Stock or the effectiveness of a registration statement under the Securities Exchange Act of 1934 covering the Common Stock.
Investment Incentives and Bonuses*
Loyalty Bonus
5% bonus shares to current members, waitlist investors, and previous investors
Time-Based Perks
Friends and Family - First 72 hours | 10% bonus shares
Super Early Bird Bonus - Second 72 hours | 8% bonus shares
Early Bird Bonus - Next 7 days | 5% bonus shares
Volume-Based Perks
Tier 1 Perk — Invest $250+ and receive a Truffle Shuffle investor-only t-shirt + Invitation to investor party each year + 5% annual return on investment in Truffle Shuffle rewards points
Tier 2 Perk — Invest $500+ and receive a Truffle Shuffle investor-only t-shirt + Invitation to investor party each year + 5% annual return on investment in Truffle Shuffle rewards points + Lifetime access to our culinary content library
Tier 3 Perk — Invest $1,000+ and receive a Truffle Shuffle investor-only t-shirt + Invitation to investor party each year + 5% annual return on investment in Truffle Shuffle rewards points + Lifetime access to our culinary content library + One month box membership
Tier 4 Perk — Invest $2,500+ and receive a Truffle Shuffle investor-only t-shirt + Invitation to investor party each year + 5% annual return on investment in Truffle Shuffle rewards points + Lifetime access to our culinary content library + Two months box membership + Custom apron
Tier 5 Perk — Invest $5,000+ and receive a Truffle Shuffle investor-only t-shirt + Invitation to investor party each year + 5% annual return on investment in Truffle Shuffle rewards points + Lifetime access to our culinary content library + Three months box membership + Custom apron + Fresh truffles and caviar gift
Tier 6 Perk — Invest $10,000+ and receive a Truffle Shuffle investor-only t-shirt + Invitation to investor party each year + 5% annual return on investment in Truffle Shuffle rewards points + Lifetime access to our culinary content library + Six months box membership + Custom apron + Fresh truffles and caviar gift + Private dinner for you and 6 guests cooked by a Truffle Shuffle chef!
Tier 7 Perk -- Invest $25,000+ and receive a Truffle Shuffle investor-only t-shirt + Invitation to investor party each year + 5% annual return on investment in Truffle Shuffle rewards points + Lifetime access to our culinary content library + Six months box membership + Custom apron + Fresh truffles and caviar gift + dinner for 2 at The French Laundry
Tier 8 Perk — Invest $50,000+ and receive a Truffle Shuffle investor-only t-shirt + Invitation to investor party each year + 5% annual return on investment in Truffle Shuffle rewards points + Lifetime access to our culinary content library + Annual box membership + Custom apron + Fresh truffles and caviar gift + Cabin on Truffle Shuffle’s exclusive 2024 river cruise
*In order to receive perks from an investment, one must submit a single investment in the same offering that meets the minimum perk requirement. Bonus shares from perks will not be granted if an investor submits multiple investments that, when combined, meet the perk requirement. All perks occur when the offering is completed.
The 10% StartEngine Owners' Bonus
Truffle Shuffle, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.
This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $2.47 / share, you will receive 110 shares of Common Stock, meaning you'll own 110 shares for $247. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% Bonus is only valid during the investors' eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.
Investors will receive the highest single bonus they are eligible for among the bonuses based on the amount invested and time of offering elapsed (if any). Eligible investors will also receive the Owner’s Bonus and Loyalty Bonus in addition to the aforementioned bonus.
Irregular Use of Proceeds
The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments.
05.31.23
🌶️🍫 Bringing together 205 investors is like creating a delectable mole sauce! 🌮🤝 Just as mole blends various ingredients to create a harmonious flavor, our investors come from various sectors in the community and share a deep passion for cooking, considering food as their unique means of expressing affection. ❤️
We're thrilled to have you all on board for this exciting journey! 🌮🤝 Big things are coming up, and we can't wait to share them with you all soon!
As always, thank you for your love and support!
Chef Tyler
05.26.23
We've got some exciting news to share with you straight from the founders of Truffle Shuffle, Jason and Tyler! They're personally inviting you to our very first Community Round Investor Call.
Click the link HERE to visit our registration page.
During the call, Jason and Tyler will dive into all the juicy details of our campaign, including the incredible perks that await our investors. Plus, they'll be there to answer any questions you have in real time.
Secure your spot by signing up today!
05.24.23
Just a friendly reminder from your favorite Truffle Shuffle chefs: today is the LAST day to snag the Early Bird Perks for this community round! ⏰ Don't let this opportunity slip through your fingers.
05.23.23
We have surpassed a significant milestone with over 190 investors already on board and counting!
The response from the community has been incredible, and it's inspiring to see such strong support for our campaign. The enthusiasm and excitement shown by our investors on StartEngine gives us even more drive to make Truffle Shuffle a massive success!
By investing in Truffle Shuffle, you become a part of a community dedicated to making a meaningful impact for everyone who wants to level up their culinary skills or shares food as their love language.
Don't miss out on this exciting opportunity to be part of our dynamic investor community today!
Thank you,
Chef Tyler
05.18.23
Don't miss out on the final bonus rewards that we are offering for this campaign. Become an Early Bird investor and snag your 5% bonus rewards on top of your investment.
This special offer is only available for a limited time, and we want to make sure that you take advantage of this opportunity!
Act now and secure your bonus rewards before the clock runs out. We can't wait to welcome you aboard and share in the successes that lie ahead.
Chef Tyler
05.17.23
Today marks an important milestone in our journey, and we wanted to remind you that it's your last chance to snag our Super Early Bird Bonus Rewards!
We've been blown away by the incredible support from our community. Your belief in Truffle Shuffle's mission is the secret ingredient that's fueling our journey.
Our Super Early Bird Bonus Rewards ends today and it's your last chance to get that extra bonus. If you've been waiting for the right moment to invest, it doesn't get better than this!
We've been blown away with our momentum thus far and a big thank you to our community for all the support.
Chef Tyler
05.16.23
I can't believe we've raised over $291,652 in just 5 days! We have been on StartEngine's Most Momentum list every day since our campaign has gone live which is a huge accomplishment.
We'd like to give a big thank you to everyone who has supported us over the years and in this round, we could not have gotten this far without you. We're excited to keep rolling and keep an eye out for what's next!
Thank you,
Tyler
05.12.23
I hope that everyone tuned in and watched Chef Tucker absolutely CRUSH the competition on Next Level Chef yesterday! Chef Tucker has been with us for the past two years and is one of our top chefs on Truffle Shuffle.
We couldn't be more proud of her for WINNING SEASON 2 OF GORDON RAMSAY'S NEXT LEVEL CHEF!!
To match how excited we are for Chef Tucker, we are beyond excited with our StartEngine campaign traction as well. We've made the Most Momentum List on StartEngine!
There's still time to get a piece of the pie and 10% bonus rewards if you invest in the next 24 hours!! Invest in Truffle Shuffle and join Chef Tucker in the Future of Cooking at Home today!!
Much Love,
Chef Tyler
05.11.23
I can’t believe today is the day that we are officially live on StartEngine 🔥
Don’t miss your chance to receive the best time-based perks by investing in the first 24 hours!
We’re really excited to have our campaign live and a big shoutout to all of our community for the support and love you’ve shown us over the years. We could not have gotten here without you.
This is also a very big day for us because our very own Chef Tucker is in the finale episode of Next Level Chef. We’re really excited to see what happens next!
Stay tuned for campaign updates on our StartEngine launch…
Much Love,
Chef Tyler
Members get an extra 10% shares in addition to rewards below!
Earn 10% Bonus Shares
Earn 10% bonus shares in this investment and all eligible investments for an entire year. If you are not already an Owners bonus holder, you can join now, for $275, billed annually.
Tier 1 Perk
Invest $250+ and receive a Truffle Shuffle investor-only t-shirt + Invitation to investor party each year + 5% annual return on investment in Truffle Shuffle rewards points
Tier 2 Perk
Invest $500+ and receive a Truffle Shuffle investor-only t-shirt + Invitation to investor party each year + 5% annual return on investment in Truffle Shuffle rewards points + Lifetime access to our culinary content library
Tier 3 Perk
Invest $1,000+ and receive a Truffle Shuffle investor-only t-shirt + Invitation to investor party each year + 5% annual return on investment in Truffle Shuffle rewards points - See more perks in terms on the page!
Tier 4 Perk
Invest $2,500+ and receive a Truffle Shuffle investor-only t-shirt + Invitation to investor party each year + 5% annual return on investment in Truffle Shuffle rewards points -See more perks in terms on the page!
Tier 5 Perk
Invest $5,000+ and receive a Truffle Shuffle investor-only t-shirt + Invitation to investor party each year + 5% annual return on investment in Truffle Shuffle rewards points -See more perks in terms on the page!
Tier 6 Perk
Invest $10,000+ and receive a Truffle Shuffle investor-only t-shirt + Invitation to investor party each year + 5% annual return on investment in Truffle Shuffle rewards points - See more perks in terms on the page!
Tier 7 Perk
Invest $25,000+ and receive a Truffle Shuffle investor-only t-shirt + Invitation to investor party each year + 5% annual return on investment in Truffle Shuffle rewards points - See more perks in terms on the page!
Tier 8 Perk
Invest $50,000+ and receive a Truffle Shuffle investor-only t-shirt + Invitation to investor party each year + 5% annual return on investment in Truffle Shuffle rewards points - See more perks in terms on the page!
0/2500
21 days ago
2
0
22 days ago
1
0
Cancel anytime before 48 hours before a rolling close or the offering end date.
We want you to succeed and get the most out of your money by offering rewards and memberships!
Your info is your info. We take pride in keeping it that way!
Invest in over 200 start-ups and collectibles!
With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.
With Regulation Crowdfunding, non-accredited investors with an annual income or net worth less than $124,000, are limited to invest a maximum of 5% of the greater of those two amounts. For those with an annual income and net worth greater than $124,000, he/she is limited to investing 10% of the greater of the two amounts.
At the close of an offering, all investors whose funds have “cleared” by this time will be included in the disbursement. At this time, each investor will receive an email from StartEngine with their Countersigned Subscription Agreement, which will serve as their proof of purchase moving forward.
Please keep in mind that a company can conduct a series of “closes” or withdrawals of funds throughout the duration of the campaign. If you are included in that withdrawal period, you will be emailed your countersigned subscription agreement and proof of purchase immediately following that withdrawal.
StartEngine assists companies in raising capital, and once the offering is closed, we are no longer involved with whether the company chooses to list shares on a secondary market, or what occurs thereafter. Therefore, StartEngine has no control or insight into your investment after the close of the live offering. In addition, we are not permitted to provide financial advice. You may want to contact a financial professional to discuss possible investment outcomes.
For Regulation Crowdfunding, investors are able to cancel their investment at any point throughout the campaign up until 48 hours before the closing of the offering. Note: If the company does a rolling close, they will post an update to their current investors, giving them the opportunity to cancel during this timeframe. If you do not cancel within this 5-day timeframe, your funds will be invested in the company, and you will no longer be able to cancel the investment. If your funds show as ‘Invested’ on your account dashboard, your investment can no longer be canceled.
For Regulation A+, StartEngine allows for a four-hour cancelation period. Once the four-hour window has passed, it is up to each company to set their own cancelation policy. You may find the company’s cancelation policy in the company’s offering circular.
Once your investment is canceled, there is a 10-day clearing period (from the date your investment was submitted). After your funds have cleared the bank, you will receive your refund within 10 business days.
Refunds that are made through ACH payments can take up to 10 business days to clear. Unfortunately, we are at the mercy of the bank, but we will do everything we can to get you your refund as soon as possible. However, every investment needs to go through the clearing process in order to get sent back to the account associated with the investment.
Both Title III (Regulation Crowdfunding) and Title IV (Reg A+) help entrepreneurs crowdfund capital investments from unaccredited and accredited investors. The differences between these regulations are related to the investor limitations, the differing amounts of money companies are permitted to raise, and differing disclosure and filing requirements. To learn more about Regulation Crowdfunding, click here, and for Regulation A+, click here.
Important Message
IN MAKING AN INVESTMENT DECISION, INVESTORS MUST RELY ON THEIR OWN EXAMINATION OF THE ISSUER AND THE TERMS OF THE OFFERING, INCLUDING THE MERITS AND RISKS INVOLVED. INVESTMENTS ON STARTENGINE ARE SPECULATIVE, ILLIQUID, AND INVOLVE A HIGH DEGREE OF RISK, INCLUDING THE POSSIBLE LOSS OF YOUR ENTIRE INVESTMENT.
www.StartEngine.com is a website owned and operated by StartEngine Crowdfunding, Inc. (“StartEngine”), which is neither a registered broker-dealer, investment advisor nor funding portal.
Unless indicated otherwise with respect to a particular issuer, all securities-related activity is conducted by regulated affiliates of StartEngine: StartEngine Capital, LLC, a funding portal registered here with the US Securities and Exchange Commission (SEC) and here as a member of the Financial Industry Regulatory Authority (FINRA), or StartEngine Primary, LLC, a broker-dealer registered with the SEC and FINRA/SIPC . You can review the background of our broker-dealer and our investment professionals on FINRA’s BrokerCheck here. StartEngine Secondary is an alternative trading system regulated by the SEC and operated by StartEngine Primary, LLC, a broker dealer registered with the SEC and FINRA. StartEngine Primary, LLC is a member of SIPC and explanatory brochures are available upon request by contacting SIPC at (202) 371-8300.
Investment opportunities posted and accessible through the site are of three types:
1) Regulation A offerings (JOBS Act Title IV; known as Regulation A+), which are offered to non-accredited and accredited investors alike. These offerings are made through StartEngine Primary, LLC (unless otherwise indicated). 2) Regulation D offerings (Rule 506(c)), which are offered only to accredited investors. These offerings are made through StartEngine Primary, LLC. 3) Regulation Crowdfunding offerings (JOBS Act Title III), which are offered to non-accredited and accredited investors alike. These offerings are made through StartEngine Capital, LLC. Some of these offerings are open to the general public, however there are important differences and risks.
Any securities offered on this website have not been recommended or approved by any federal or state securities commission or regulatory authority. StartEngine and its affiliates do not provide any investment advice or recommendation and do not provide any legal or tax advice with respect to any securities. All securities listed on this site are being offered by, and all information included on this site is the responsibility of, the applicable issuer of such securities. StartEngine does not verify the adequacy, accuracy or completeness of any information. Neither StartEngine nor any of its officers, directors, agents and employees makes any warranty, express or implied, of any kind whatsoever related to the adequacy, accuracy, or completeness of any information on this site or the use of information on this site. See additional general disclosures here.
By accessing this site and any pages on this site, you agree to be bound by our Terms of use and Privacy Policy, as may be amended from time to time without notice or liability.
Canadian Investors Investment opportunities posted and accessible through the site will not be offered to Canadian resident investors. Potential investors are strongly advised to consult their legal, tax and financial advisors before investing. The securities offered on this site are not offered in jurisdictions where public solicitation for offerings is not permitted; it is solely your responsibility to comply with the laws and regulations of your country of residence.
California Investors Only – Do Not Sell My Personal Information (800-317-2200). StartEngine does not sell personal information. For all customer inquiries, please write to contact@startengine.com.
StartEngine’s Reg A+ offering is made available through StartEngine Crowdfunding, Inc. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment. For more information about this offering, please view StartEngine’s offering circular and risk associated with this offering.
Orion Torcellini
19 days ago
2
0