Built to perform

Founded in San Diego in 2004, Thirty Three Threads echoes the spirit of the active lifestyle our home town is known for. 

Our specialty brands — ToeSox®, Tavi Noir, and Base 33™ — are all inspired by movement, and each one is tailored to match our customers’ activity and style from sunrise to sunset, whether they are looking for socks, apparel, or accessories.  Thirty Three Threads is poised for expansion in the athleisure apparel market.

A Home In Every Closet

Our products were born from our authentic experience within the boutique fitness space, responding to a need for grip socks to enhance performance and keep people safe during barefoot practice. Our business has evolved, and today we create grip socks, sports socks for men and women, kids’ socks, and a beautiful apparel line — all produced with the same core commitment to enhancing performance. Our product offering across our 3 brands has something for all active consumers and our products have a home in every closet, in countries across the world. We have generated nearly $40M in revenue over the last 3 years and are positioned for continued growth.  

We define new trends both in and out of the studio and are known for our commitment to long-lasting, premium quality, unparalleled innovation, and detail-driven design. 

Thirty Three Threads products are distributed across 6,000 locations in 64 countries, helping our global customers lead the active lifestyle they choose with the style they love.

Poised at the intersection of three fast-growing consumer markets

Thirty Three Threads is positioned perfectly at the intersection of three rapidly growing consumer markets -- studio fitness, socks, and athleisure wear.

The global athleisure market was valued at $342 billion in 2019 and is projected to reach $423 billion by 2024 according to Technavio in August 2020.  

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In 2020, the global sock market was valued at $47 billion and expected to reach $63 billion by 2025, reaching a 6% CAGR.

Athletic socks are expected to be the fastest-growing segment within the sock market with a 6.7% CAGR with the women’s segment expecting to outpace men’s with a forecasted CAGR of 6.7%.

Source 

Specialized athletic products are preferred among athletes and gym enthusiasts as they specifically protect blisters, and prevent feet from sliding around shoes. As new product launches by large global companies including Nike and Adidas are expected to remain a key driving force in the next few years, the market needs disruption from powerhouse independent companies like Thirty Three Threads.

Millions of products sold. Already many steps ahead

We are one of the global leaders in the fitness grip socks market, with products distributed in 6,000 locations throughout 64 countries. 

A majority of our $15 million revenue in FY 2020 came from our grip socks, but our sports and kids socks and new apparel lines have been very well received and these are the cornerstone of our growth acceleration in the coming years.

In 2019, we launched Tiny Soles with ©Disney. This partnership expanded our kids and adult product offerings with ©Disney co-branded grip socks and gave further credibility to our brands through this powerful association.

Three key brands. One innovative product portfolio

Our three brands -- ToeSox®, Tavi Noir, and Base 33™ — are each unique in their consumer base, functional characteristics, and design elements, and yet they all share similarities in product innovation and quality. Each exists to elevate our community’s performance through well-crafted designs, functional engineering, and luxurious fabrics and details.

TOESOX: The Socks that Changed the Game

ToeSox was our first brand and helped make the Thirty Three Threads name synonymous with authentic quality. Born in 2004 from a genuine need to protect our feet in barefoot classes, we created a 5-toe sock that changed the game for yoga, Pilates, barre, and dance classes everywhere. Why five? Because by anchoring the sock to all five toes, the sock remains stable in place with no bunching and twisting, so you can stand strong and forget about slipping.

Our full toe and half toe designs feature our patented grip sole, an arch band, 5- toe construction, a fitted heel, and a raised heel tab.

TAVI NOIR: Design Meets Function. Luxury Meets Performance.

At Tavi Noir, the studio is in our DNA.  Initially created by instructors for instructors, it didn’t take long before Tavi Noir products were seen on the feet of studio clients everywhere.

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Since that time, the boutique fitness world has evolved.  The Tavi Noir women hit the barre and Pilates studio to tone but have also embraced cycling studios, HIIT workouts, and so much more.  So we created a premium sport sock to meet her on her work out journey; the Tiny Soles™ collection to take care of her mini-me’s feet, and an apparel line that functions and flatters every body from the studio to the street.

Our Tavi Noir Apparel brings design, function, luxury, and performance. We offer an extraordinary workout wardrobe with rigorously-tested leggings, tanks with superior breathability, flattering and supportive bras, hoodies, jackets, and more. Our apparel looks as good on the street as it does in the studio.

Tavi Noir socks are mini “works-of-art” as details in each pair are everything to us. From our grip collection that provides a hygienic alternative to bare feet in the studio to our casual and sports collections engineered for a perfect fit - Tavi Noir socks are designed to last, and look beautiful.

BASE 33™: Strong Starts Here

Base 33 was born in 2018 to deliver on a need for a mens-specific grip and sports sock. Each product is created for men, by men with the goal of providing the best tools needed to maximize performance.

Whether hitting the mat, the trails, or the gym, Base 33 grip and sports socks were architected with enduring quality and outstanding performance in mind. 

Our sports socks are made from the finest performance Perf-dry™ materials and with a thin, ultra-light fit that delivers a barely-there feel. Our grip socks stop the slip, beat the slide, and keep you steady on your feet so you can get the most out of every powerful movement.

Details That Make A Difference

Our products are all created to meet a specific need and to help our consumers do what they love…only better. Some of the differences we are known for are:

•   Combed organic cotton in all our cotton socks (we source certified and ecologically produced organic cotton )
  
  

•   Specialized manufacturing techniques and material blends
  
  

•   Design-driven details that both flatter and enhance performance such as sports socks that protect against blisters while providing optimal airflow, grip socks with 5-toe designs to support natural movement, and apparel with feminine silhouettes and innovative fabrics.
  
  

•   Fabrics and engineering that ensures our products stand the test of time. Better for our planet, better for our consumers.

6,000 global points of distribution and a growing  direct-to-consumer sales platform

We sell our products through more than 6,000 locations, either directly or through our distribution partners who are located in 14 countries. In addition, we sell direct-to-consumer (DTC) and believe this is one of our biggest growth markets as it comprises just 7% of our business today.

While we have very broad global distribution, we are selective about the resellers we work with.  We specifically partner with fitness studios to help maximize their retail revenue while reaching our end consumers at the grassroots level. We provide unique marketing and merchandising models to ensure our reseller partners have all of the tools they need to be successful, from displays to point of purchase materials, to exceptional service, and are renowned globally for our service. 

For the fiscal year ending June 30, 2020, our revenue was derived from 70% domestic wholesale, 22% from international distribution, 3% from Amazon, and 5% DTC.

A sharp focus on boutique fitness, with patented technology

With proprietary studio partnerships, distribution channels, and a laser-focus on providing the best possible experience to our customers, Thirty Three Threads’ premium product lines stand out from other athleisure and apparel brands.

We have a highly defensible and diverse intellectual property portfolio, including 59 patents (58 issued and 1 pending) in 7 countries and 64 trademarks (46 registered and 18 pending) in 22 countries. 

ToeSox’s key US utility patent covers any five-toe sock made of organic material with grip dots from heel to toe. ToeSox also has several design patents on key products, making it extremely difficult for competitors to design comparable and high-quality five-toed grip socks.

We concentrate on boutique fitness and foster a loyal and enthusiastic customer base and social media network. Our customers are highly engaged with the brands and actively advocate for the Thirty Three Threads’ difference.

*These testimonials may not be representative of the experience of other customers and are not a guarantee of future performance or success.

Trailblazing a path for premium

Over the next several years, we plan to expand beyond our current offerings and trailblaze with premium products in the sports, kids, and apparel markets. We will continue to grow our distribution of ToeSox, Tavi Noir, and Base 33 - designing sustainable wardrobes for our loyal consumers and beyond.

The infrastructure and team of Thirty Three Threads is far beyond that of a typical company of our size. Our internal systems allow us to automate efficient processes that maximize our customer experience and reduce cost-to-market.

SAP, Magento, customized WMS, and b2b platforms, as well as Domo, prepare us for this next phase of global expansion.

Our highly scalable 3PL facility based in Mexico allows us to utilize 321 customs and duty programs, giving us even more opportunities to distribute our products globally in a cost-effective way. With a second 3PL facility expected to open in the Netherlands in 2021, we are poised to rapidly expand our global distribution.

We have a highly organized and disciplined approach to product design that truly keeps innovation, performance, fit, and comfort in mind, and we are well-positioned to continue innovating and developing fresh products our customers will love.

Over a century of combined experience in the global apparel, business development, and wholesale strategy

Our team is led by senior management who have come from companies such as Nike, Oakley, Spy, Fox Racing, Chrome Hearts, Reebok, and prAna. Our expert management team combined boasts over a century of experience and they are passionate about what we do and driven by the amazing opportunities that exist within the Thirty Three Threads brands.

Joe Patterson, Founder, and Chairman,  founded ToeSox with his wife in their garage in 2004. Joe pioneered the fitness grip-sock industry and led the company as CEO until November 2019. He developed numerous patents and technologies that distinguish our brands today.

Thirty Three Threads is now led by Gill Hong, Board Member, and CEO, who has decades of experience in global apparel brands such as Nike, Oakley, and most recently, Land’s End.

Barry Buchholtz, Board Member and President of Thirty Three Threads has been with Thirty Three Threads since 2012 and has been instrumental in the substantial growth of the company during the past eight years as well as the acquisition of the Tavi Noir brand and the launch of Base33. Barry has been in senior management of public and private companies such as Chrome Hearts Eyewear and Spy Optic (that he took public on the Nasdaq in 2004).

Our core leadership and management team have helped grow many multi-million dollar wholesale and retail businesses. Our in-house marketing and creative teams have successfully nurtured our continually growing and loyal customer community over the years and are intrinsic to our success.

Invest in three of the world’s most recognized global boutique fitness brands

Our three brands, ToeSox, Tavi Noir, and Base 33, make up some of the most recognized brands in the boutique fitness space globally. Led by an experienced executive team, our products are distributed in 64 different countries, as we create lasting, proprietary partnerships with our resellers to maximize scalability and marketability.

We have long term partnerships with some of the most influential fitness clubs and boutiques globally and with global patents and trademarks up our sleeves, our technology and products are highly defensible.

Most of all, every single product in our ever-expanding collection is crafted with the customer’s comfort and performance at its core, providing a premium experience with high-quality, organic, and sustainable supplies. Invest in our proven path to premium, and become part of a story that places focus on quality, next-level products that stand the test of time.

Our CEO and one of our directors plan to purchase shares of Common Stock in this Offering after the campaign surpasses $45,000.  Gill Hong, our CEO, plans to invest $100,000 of her personal funds, and Dee Dee Wilson plans to invest $25,000 of her personal funds, on the same terms and conditions as other investors in this Offering.