Thirty Three Threads offering is now closed and is no longer accepting investments.

INVEST IN THIRTY THREE THREADS TODAY!

A premium athleisure collective

Founded in 2004, Thirty Three Threads is a collective of premium athleisure brands with distribution in more than 6,000 locations in 64 countries. Our best-in-class apparel, socks, and accessories are known for leading innovation, design, and style both in and out of the studio, and our brands are synonymous with quality products that stand the test of time. We are dedicated to creating high-performance, quality products that allow customers to lead the active lifestyle they choose, with style they love. Simply put, our products help you do what you love...only better!

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
Thirty Three Threads

$706,137.92 Raised

REASONS TO INVEST

Reasons Icon

Thirty Three Threads products are sold in over 6,000 locations across 64 countries and they have exclusive sock distribution agreements with some of the most important fitness chains in the world, giving them unparalleled opportunities in more than 1,500 locations.

Reasons Icon

The global athleisure market was valued at $342 billion in 2019 and is projected to reach 423 billion dollars by 2024 according to Technavio in August 2020. Thirty Three Threads is poised for expansion in the athleisure apparel market.

Reasons Icon

ToeSox, Tavi Noir, and Base33 are three of the most recognized brands globally within the boutique fitness space, coupled with collaboration partnerships with brands such as ©Disney, Thirty Three Threads has strong growth opportunities.

Our story

Built to perform


Founded in San Diego in 2004, Thirty Three Threads echoes the spirit of the active lifestyle our home town is known for. 

Our specialty brands — ToeSox®, Tavi Noir, and Base 33™ — are all inspired by movement, and each one is tailored to match our customers’ activity and style from sunrise to sunset, whether they are looking for socks, apparel, or accessories.  Thirty Three Threads is poised for expansion in the athleisure apparel market.

A Home In Every Closet


Our products were born from our authentic experience within the boutique fitness space, responding to a need for grip socks to enhance performance and keep people safe during barefoot practice. Our business has evolved, and today we create grip socks, sports socks for men and women, kids’ socks, and a beautiful apparel line — all produced with the same core commitment to enhancing performance. Our product offering across our 3 brands has something for all active consumers and our products have a home in every closet, in countries across the world. We have generated nearly $40M in revenue over the last 3 years and are positioned for continued growth.  


We define new trends both in and out of the studio and are known for our commitment to long-lasting, premium quality, unparalleled innovation, and detail-driven design. 


Thirty Three Threads products are distributed across 6,000 locations in 64 countries, helping our global customers lead the active lifestyle they choose with the style they love.

The Market


Poised at the intersection of three fast-growing consumer markets


Thirty Three Threads is positioned perfectly at the intersection of three rapidly growing consumer markets -- studio fitness, socks, and athleisure wear.

The global athleisure market was valued at $342 billion in 2019 and is projected to reach $423 billion by 2024 according to Technavio in August 2020.  

Source 

In 2020, the global sock market was valued at $47 billion and expected to reach $63 billion by 2025, reaching a 6% CAGR.


Athletic socks are expected to be the fastest-growing segment within the sock market with a 6.7% CAGR with the women’s segment expecting to outpace men’s with a forecasted CAGR of 6.7%.

Source 

Specialized athletic products are preferred among athletes and gym enthusiasts as they specifically protect blisters, and prevent feet from sliding around shoes. As new product launches by large global companies including Nike and Adidas are expected to remain a key driving force in the next few years, the market needs disruption from powerhouse independent companies like Thirty Three Threads.


Our Traction


Millions of products sold. Already many steps ahead


We are one of the global leaders in the fitness grip socks market, with products distributed in 6,000 locations throughout 64 countries. 


A majority of our $15 million revenue in FY 2020 came from our grip socks, but our sports and kids socks and new apparel lines have been very well received and these are the cornerstone of our growth acceleration in the coming years.

In 2019, we launched Tiny Soles with ©Disney. This partnership expanded our kids and adult product offerings with ©Disney co-branded grip socks and gave further credibility to our brands through this powerful association.

What We Do


Three key brands. One innovative product portfolio


Our three brands -- ToeSox®, Tavi Noir, and Base 33™ — are each unique in their consumer base, functional characteristics, and design elements, and yet they all share similarities in product innovation and quality. Each exists to elevate our community’s performance through well-crafted designs, functional engineering, and luxurious fabrics and details.

TOESOX: The Socks that Changed the Game


ToeSox was our first brand and helped make the Thirty Three Threads name synonymous with authentic quality. Born in 2004 from a genuine need to protect our feet in barefoot classes, we created a 5-toe sock that changed the game for yoga, Pilates, barre, and dance classes everywhere. Why five? Because by anchoring the sock to all five toes, the sock remains stable in place with no bunching and twisting, so you can stand strong and forget about slipping.

Our full toe and half toe designs feature our patented grip sole, an arch band, 5- toe construction, a fitted heel, and a raised heel tab.

TAVI NOIR: Design Meets Function. Luxury Meets Performance.


At Tavi Noir, the studio is in our DNA.  Initially created by instructors for instructors, it didn’t take long before Tavi Noir products were seen on the feet of studio clients everywhere.

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Since that time, the boutique fitness world has evolved.  The Tavi Noir women hit the barre and Pilates studio to tone but have also embraced cycling studios, HIIT workouts, and so much more.  So we created a premium sport sock to meet her on her work out journey; the Tiny Soles™ collection to take care of her mini-me’s feet, and an apparel line that functions and flatters every body from the studio to the street.


Our Tavi Noir Apparel brings design, function, luxury, and performance. We offer an extraordinary workout wardrobe with rigorously-tested leggings, tanks with superior breathability, flattering and supportive bras, hoodies, jackets, and more. Our apparel looks as good on the street as it does in the studio.

Tavi Noir socks are mini “works-of-art” as details in each pair are everything to us. From our grip collection that provides a hygienic alternative to bare feet in the studio to our casual and sports collections engineered for a perfect fit - Tavi Noir socks are designed to last, and look beautiful.

BASE 33™: Strong Starts Here


Base 33 was born in 2018 to deliver on a need for a mens-specific grip and sports sock. Each product is created for men, by men with the goal of providing the best tools needed to maximize performance.

Whether hitting the mat, the trails, or the gym, Base 33 grip and sports socks were architected with enduring quality and outstanding performance in mind. 

Our sports socks are made from the finest performance Perf-dry™ materials and with a thin, ultra-light fit that delivers a barely-there feel. Our grip socks stop the slip, beat the slide, and keep you steady on your feet so you can get the most out of every powerful movement.

Details That Make A Difference


Our products are all created to meet a specific need and to help our consumers do what they love…only better. Some of the differences we are known for are:

  •   Combed organic cotton in all our cotton socks (we source certified and ecologically produced organic cotton )

  •   Specialized manufacturing techniques and material blends

  •   Design-driven details that both flatter and enhance performance such as sports socks that protect against blisters while providing optimal airflow, grip socks with 5-toe designs to support natural movement, and apparel with feminine silhouettes and innovative fabrics.

  •   Fabrics and engineering that ensures our products stand the test of time. Better for our planet, better for our consumers.



The Business Model


6,000 global points of distribution and a growing  direct-to-consumer sales platform


We sell our products through more than 6,000 locations, either directly or through our distribution partners who are located in 14 countries. In addition, we sell direct-to-consumer (DTC) and believe this is one of our biggest growth markets as it comprises just 7% of our business today.

While we have very broad global distribution, we are selective about the resellers we work with.  We specifically partner with fitness studios to help maximize their retail revenue while reaching our end consumers at the grassroots level. We provide unique marketing and merchandising models to ensure our reseller partners have all of the tools they need to be successful, from displays to point of purchase materials, to exceptional service, and are renowned globally for our service. 

For the fiscal year ending June 30, 2020, our revenue was derived from 70% domestic wholesale, 22% from international distribution, 3% from Amazon, and 5% DTC.

The Thirty Three Threads edge


A sharp focus on boutique fitness, with patented technology


With proprietary studio partnerships, distribution channels, and a laser-focus on providing the best possible experience to our customers, Thirty Three Threads’ premium product lines stand out from other athleisure and apparel brands.


We have a highly defensible and diverse intellectual property portfolio, including 59 patents (58 issued and 1 pending) in 7 countries and 64 trademarks (46 registered and 18 pending) in 22 countries. 


ToeSox’s key US utility patent covers any five-toe sock made of organic material with grip dots from heel to toe. ToeSox also has several design patents on key products, making it extremely difficult for competitors to design comparable and high-quality five-toed grip socks.


We concentrate on boutique fitness and foster a loyal and enthusiastic customer base and social media network. Our customers are highly engaged with the brands and actively advocate for the Thirty Three Threads’ difference.

*These testimonials may not be representative of the experience of other customers and are not a guarantee of future performance or success.

The Vision


Trailblazing a path for premium


Over the next several years, we plan to expand beyond our current offerings and trailblaze with premium products in the sports, kids, and apparel markets. We will continue to grow our distribution of ToeSox, Tavi Noir, and Base 33 - designing sustainable wardrobes for our loyal consumers and beyond.


The infrastructure and team of Thirty Three Threads is far beyond that of a typical company of our size. Our internal systems allow us to automate efficient processes that maximize our customer experience and reduce cost-to-market.

SAP, Magento, customized WMS, and b2b platforms, as well as Domo, prepare us for this next phase of global expansion.

Our highly scalable 3PL facility based in Mexico allows us to utilize 321 customs and duty programs, giving us even more opportunities to distribute our products globally in a cost-effective way. With a second 3PL facility expected to open in the Netherlands in 2021, we are poised to rapidly expand our global distribution.

We have a highly organized and disciplined approach to product design that truly keeps innovation, performance, fit, and comfort in mind, and we are well-positioned to continue innovating and developing fresh products our customers will love.

OUR LEADERSHIP


Over a century of combined experience in the global apparel, business development, and wholesale strategy


Our team is led by senior management who have come from companies such as Nike, Oakley, Spy, Fox Racing, Chrome Hearts, Reebok, and prAna. Our expert management team combined boasts over a century of experience and they are passionate about what we do and driven by the amazing opportunities that exist within the Thirty Three Threads brands.


Joe Patterson, Founder, and Chairman,  founded ToeSox with his wife in their garage in 2004. Joe pioneered the fitness grip-sock industry and led the company as CEO until November 2019. He developed numerous patents and technologies that distinguish our brands today.


Thirty Three Threads is now led by Gill Hong, Board Member, and CEO, who has decades of experience in global apparel brands such as Nike, Oakley, and most recently, Land’s End.


Barry Buchholtz, Board Member and President of Thirty Three Threads has been with Thirty Three Threads since 2012 and has been instrumental in the substantial growth of the company during the past eight years as well as the acquisition of the Tavi Noir brand and the launch of Base33. Barry has been in senior management of public and private companies such as Chrome Hearts Eyewear and Spy Optic (that he took public on the Nasdaq in 2004).

Our core leadership and management team have helped grow many multi-million dollar wholesale and retail businesses. Our in-house marketing and creative teams have successfully nurtured our continually growing and loyal customer community over the years and are intrinsic to our success.

Why Invest


Invest in three of the world’s most recognized global boutique fitness brands


Our three brands, ToeSox, Tavi Noir, and Base 33, make up some of the most recognized brands in the boutique fitness space globally. Led by an experienced executive team, our products are distributed in 64 different countries, as we create lasting, proprietary partnerships with our resellers to maximize scalability and marketability.

We have long term partnerships with some of the most influential fitness clubs and boutiques globally and with global patents and trademarks up our sleeves, our technology and products are highly defensible.

Most of all, every single product in our ever-expanding collection is crafted with the customer’s comfort and performance at its core, providing a premium experience with high-quality, organic, and sustainable supplies. Invest in our proven path to premium, and become part of a story that places focus on quality, next-level products that stand the test of time.

Our CEO and one of our directors plan to purchase shares of Common Stock in this Offering after the campaign surpasses $45,000.  Gill Hong, our CEO, plans to invest $100,000 of her personal funds, and Dee Dee Wilson plans to invest $25,000 of her personal funds, on the same terms and conditions as other investors in this Offering.

Quick Insert

ABOUT

HEADQUARTERS

1330 Park Center Drive
Vista, CA 92081
VALUATION

$35.98M

Founded in 2004, Thirty Three Threads is a collective of premium athleisure brands with distribution in more than 6,000 locations in 64 countries. Our best-in-class apparel, socks, and accessories are known for leading innovation, design, and style both in and out of the studio, and our brands are synonymous with quality products that stand the test of time. We are dedicated to creating high-performance, quality products that allow customers to lead the active lifestyle they choose, with style they love. Simply put, our products help you do what you love...only better!

TEAM

Gill Hong

Gill Hong

Chief Executive Officer and Board Member

With over 20 years of experience in the fitness, sports and apparel industries (including Oakley, Gap Inc., Speedo, L.L. Bean, Lands’ End and a 14-year tenure at Nike in both Global and Regional key leadership roles), Gill brings both a wealth of experience and a powerful strategic vision to Thirty Three Threads. She is a brand builder, growth visionary, and true leader in the women’s and men’s athleisure, clothing and accessory sectors. Her ability to define a global product vision that leverages trends while adapting to market conditions has repeatedly delivered profitability. As a global business leader with an unparalleled depth of experience in the challenges and opportunities of the apparel industry, Gill is uniquely positioned to help take Thirty Three Threads to its next stage of expansion. Prior to joining Thirty Three Threads Gill held the position of EVP Chief Merchandising Officer and Head of International for Lands’ End PLC, an American Women’s, Men’s, Kids clothing, footwear, accessory and home décor direct to consumer retailer.

Joe Patterson

Joe Patterson

Chairman

In 2004, Joe and his wife, Christina, founded the Company in their garage and began to develop the ToeSox brand, its product and essentially created the fitness grip-sock industry. Joe led the Company as CEO until November 2019, during which time the company became one of the leaders in grip sock industry with numerous patents and technologies that he personally developed. Joe currently provides company oversight as Chairman of the Board. Joe started his career as a sales rep for GAF, the largest manufacturer of Roofing technology in the US with over $3 Billion in annual revenue. Joe held the position of Regional Sales Manager for 7 years. Joe received his Bachelor of Sciences degree in Biology from San Diego State University in 1994.  

Barry Buchholtz

Barry Buchholtz

President and CFO

Barry has had over 30 years of executive experience in various industries including consumer electronics, eyewear, and luxury goods. He has held executive positions with Kaypro (KMG). (VP Operations), Professional Technologies (COO), Vision Technologies (COO), Spy Optic (President and CEO), where he took the company public, and Chrome Hearts Eyewear (General Manager). Barry joined Thirty Three Threads on a consulting basis in 2011 and full time in 2013.

Matt Weaber

Matt Weaber

Vice President North American Sales

Matt Weaber joined Thirty Three Threads in 2016 and is currently the VP of Sales. Matt works closely with the President and CEO to drive domestic sales, and optimize wholesale distribution and expansion into adjacent markets. Matt was the Global Director of Sales at prAna from 2001 – 2016, when the company’s global wholesale business grew from $3M to greater than $85M. During this time, Matt also consulted with brands in industries including outdoor, sporting goods, active apparel, and home goods. This work was primarily focused on sales strategy, organizational go-to-market plans, team structure, online strategy, and omni-channel optimization. Matt has also acted as an advisor to buying groups such as Grassroots Outdoor Alliance. Matt earned a bachelor’s degree in Business Management in 2001. Matt Weaber has an at will employment agreement with the Company with both base salary and bonus based on achieving revenue targets.

Danielle Saltzman

Danielle Saltzman

Global Merchandising Director

Danielle is the latest outstanding talent to join the team at Thirty Three Threads, joining us in March 2021 as our Global Merchandising Director. Over the past decade she has held various leadership roles, managing both established multi-million dollar omni-channel divisions and internal start up e-commerce businesses.

No matter the size of the business, her consistent focus has always been the same; to drive results. Those results have been proven with brands such as Gap, Banana Republic, Anne Taylor LOFT, and more.

In addition, she has developed multiple innovative product strategies around sustainability and inclusivity for leading global brands. 

Whether it’s building high-performing teams, creating best-in-class products, or driving top line growth and profitability, Danielle’s history of growing product categories in competitive environments combined with her e-commerce experience makes her a valuable addition to our team as we continue to grow.

Prior to Thirty Three Threads Danielle was previously a global merchandising leader with the Gap Brand where she led the brand’s fastest growing division (activewear and body) to the highest online sales contribution of Women’s through expanded product offering and site enhancements driving conversion and traffic.

Brenda McBarron

Brenda McBarron

VP Finance

Brenda is a California CPA with over 30 years of experience in accounting, auditing and financial analysis. Before joining the Company, she was a senior financial analyst with an international renewable energy company. She started her career at PWC then spent several years as an audit manager at a regional CPA firm. She has also worked as an accounting manager/controller in the finance and manufacturing sectors.

Julie DeAnda

Julie DeAnda

Creative Director

Julie DeAnda's career includes design, technical design, product development, collection merchandising, global sourcing and production in the USA, Asia and European territories.  She has been involved with some of the most influential apparel, accessory and footwear brands in several fashion markets and has worked side by side with the most influential visionaries, artisans and talented tastemakers in the fashion industry. Julie DeAnda joined Thirty Three Threads in 2012 as a consultant.  Since then she has been committed to bringing innovative designs and technologies to merge the vision and brand strategy for the brands by designing, developing and executing complete collections with an intentional focus on bringing a luxurious quality and compilation of aspirational designs merchandising unexpected and exceptional raw materials to the premium markets. In 2017, Julie became the Company’s Director of Product with the intention of continuing with progressive and innovative designs and newly, product development management, sourcing new raw material technologies and chain supply procurement while leading the product teams toward achieving the Company's next milestones and goals.

Gregory Seare

Gregory Seare

Director and Chair of Compensation Committee

Greg is the co-founder and managing director of Black Oak Capital. In this role, he leads overall strategy formulation and fundraising while overseeing deal sourcing, due diligence, and new investments.  Black Oak has invested over $100 million in senior debt, mezzanine debt, and preferred equity financings.  Prior to Black Oak, Greg was a founder and managing director at Seare Marriott & Co, a middle-market investment banking firm with offices in Salt Lake City, Utah, and Richmond, Virginia. Previously, Greg worked at BB&T and Virginia Capital Markets in Richmond, Virginia where he had over $2 billion of transaction experience spanning multiple industries.  Greg received an MBA and MPP from William & Mary (where he was a Jefferson Fellow) and a BS in Political Science from the University of Utah.  Mr. Seare was an active Scout Leader for more than a decade and serves as a board member for the Guadalupe Charter School.

DeeDee Wilson

DeeDee Wilson

Director and Chair of Audit Committee

DeeDee Wilson started her career as a CPA with Price Waterhouse. DeeDee then joined the Coca-Cola Company before being recruited to Nike. During her 13 years there, she served in various roles, including Chief Internal Auditor, Head of Global Financial Planning, and VP/CFO of Nike’s two largest divisions (EMEA and USA). DeeDee was a charter member of Nike’s Women’s Leadership Council, where she started a program for emerging female executives. After being named one of CFO magazine’s “Top 25 women CFOs to Watch in 2008,” DeeDee left Nike to become CFO of private-equity backed, fashion retailer, Aritzia. She then completed several assignments in senior finance roles at multinational consumer goods companies before focusing her attention in the nonprofit space, where she is currently EVP, Finance & Administration at a large national non-profit. She is an investor and board advisor in two start-up socially responsible enterprises and has held several nonprofit board seats.

Brian Woods

Brian Woods

COO

Brian is a successful Global COO and branded business leader with compelling experiences at Fox Racing Oakley, Reebok and Adidas. He spent several years as an Expat in Asia building highly efficient global supply chain and manufacturing systems. Experienced with revenues ranging from $300M to well over $5 billion Brian is a seasoned business leader in both the private and public sector. His exceptional ability to drive innovation, grow revenue and EBITDA to create both shareholder and stakeholder value is of immense worth to Thirty Three Threads as they embark on their next chapter of growth. Prior to joining Thirty Three Threads Brian held the position of Chief Operating Officer with Fox Racing. He also served as President of ProStairs Fitness from March 1, 2020 through October 1, 2020, and currently serves as a member of the Board of Advisors.

TERMS

Thirty Three Threads
Overview
PRICE PER SHARE
$2
DEADLINE
Oct 28, 2021
VALUATION
$35.98M
AMOUNT RAISED
$706,137.92
Breakdown
MIN INVESTMENT
$250.00
MAX INVESTMENT
$107,000.00
MIN NUMBER OF SHARES OFFERED
5,000
OFFERING TYPE
Equity
ASSET TYPE
COMMON
SHARES OFFERED
Common Stock
MAX NUMBER OF SHARES OFFERED
535,000

Maximum Number of Shares Offered subject to adjustment for bonus shares


Company

:

Thirty Three Threads, Inc. d/b/a ToeSox d/b/a Tavi Noir

Corporate Address

:

1330 Park Center Drive, Vista, CA 92081

Offering Minimum

:

$10,000.00

Offering Maximum

:

$1,070,000.00

Minimum Investment Amount

(per investor)

:

$250.00











Terms


Offering Type

:

Equity

Security Name

:

Common Stock

Minimum Number of Shares Offered

:

5,000

Maximum Number of Shares Offered

:

535,000

Price per Share

:

$2.00

Pre-Money Valuation

:

$35,981,618.00











COVID Relief

This offering is being conducted on an expedited basis due to circumstances relating to COVID-19 and pursuant to the SEC’s temporary regulatory COVID-19 relief set out in Regulation Crowdfunding §227.201(z).

Expedited closing sooner than 21 days

In reliance on Regulation Crowdfunding §227.303(g)(2) A funding portal that is an intermediary in a transaction involving the offer or sale of securities initiated between May 4, 2020, and February 28, 2021, in reliance on section 4(a)(6) of the Securities Act (15 U.S.C. 77d(a)(6)) by an issuer that is conducting an offering on an expedited basis due to circumstances relating to COVID-19 shall not be required to comply with the requirement in paragraph (e)(3)(i) of this section that a funding portal shall not direct transmission of funds earlier than 21 days after the date on which the intermediary makes publicly available on its platform the information required to be provided by the issuer under §§227.201 and 227.203(a).

*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

Company Perks*

Time-Based:

Friends and Family Early Birds

Invest within the first 48 hours and receive an additional 15% bonus shares.

Super Early Bird Bonus

Invest within the first week and receive an additional 10% bonus shares.

Early Bird Bonus

Invest within the two weeks and receive an additional 5% bonus shares.

 

Amount-Based:

$250 | Tier I

Early Access to Product Launches + VIP Gift Basket with a $25 value.

$500 | Tier II

25% Product discount for 2 years (Up to $500 discount per year) + VIP Gift Basket with a $50 value.

$1,000 | Tier III

30% Product discount for 3 years (Up to $500 discount per year) + VIP Gift Basket with a $125 value.

$2,500 | Tier IV

35% Product discount for 3 years (Up to $1,000 discount per year)+ 5% bonus shares + Free Online Fitness Classes + VIP Gift Basket with a $300 value.

$5,000 | Tier V

40% Product discount for 3 years (Up to $2,500 discount per year) + 10% bonus shares + CEO Newsletter + Free Online Fitness Classes + VIP gift basket with a $700 value.

$10,000 |Tier VI

50% Product discount for 3 years (Up to $5,000 discount per year) + 15% bonus shares + CEO Call + CEO Newsletter + Free Online Fitness Classes + VIP gift basket with a $1,500 value.

$20,000 |Tier VII

VIP HQ tour and classes + CEO call+ 50% Product discount for 3 years (Up to $2,500 discount per year) + 15% Bonus shares + access to an exclusive investor newsletter + access to on-line fitness classes + VIP product gift basket with a $3,500 value.

*Discount applies to MSRP

*All perks occur when the offering is completed. Amount-Based Perks for this Offering do not stack on top of each other.

The 10% StartEngine Owners' Bonus

Thirty Three Threads, Inc. will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. OWNer's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of Common Stock at $2.00/share, you will receive and own 110 shares for $200. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the Company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments. Salary payments made to one’s self, a friend or relative. Any expense labeled “Travel and Entertainment”.

ALL UPDATES

10.05.21

Notice of Funds Disbursement

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Thirty Three Threads has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Thirty Three Threads be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

08.03.21

Reminder: Join us on Tuesday, August 3 at 12PM PST for a virtual Yoga class!

Our 33 Threads Family keeps growing and we couldn’t be more proud! We would love to celebrate through movement with an exclusive 33 Threads virtual yoga class with ToeSox ambassador, Bentley Fazi, tomorrow, August 3rd at 12PM PST. Join us for a 45 minute yoga class from home! All you need are your favorite ToeSox, Tavi Noir or Base 33 grip socks and your mat. 

 

This is a beginner friendly class. Video on is optional. Please mute your mic during class. 

 

We hope to see you all then! 

 

Topic: 45 Minute 33T Investor Yoga Class
Time: Aug 3, 2021 12:00 PM Pacific Time (US and Canada)

Join Zoom Meeting
https://us02web.zoom.us/j/81485606145?pwd=MmpKcnlueGZ1bkEwTUZuaUxYR0VwZz09

Meeting ID: 814 8560 6145
Passcode: 316720
One tap mobile
+16699006833,,81485606145#,,,,*316720# US (San Jose)
 +13462487799,,81485606145#,,,,*316720# US (Houston)

07.14.21

Join us on Tuesday, August 3 at 12PM PST for a virtual Yoga class!

 Our 33 Threads Family keeps growing and we couldn’t be more proud! We would love to celebrate through movement with an exclusive 33 Threads virtual yoga class with ToeSox ambassador, Bentley Fazi, on Tuesday, August 3rd at 12PM PST. Join us for a 45 minute yoga class from home! All you need are your favorite ToeSox, Tavi Noir or Base 33 grip socks and your mat. 

 

This is a beginner friendly class. Video on is optional. Please mute your mic during class. 

 

We hope to see you all then! 

 

Topic: 45 Minute 33T Investor Yoga Class
Time: Aug 3, 2021 12:00 PM Pacific Time (US and Canada)

Join Zoom Meeting
https://us02web.zoom.us/j/81485606145?pwd=MmpKcnlueGZ1bkEwTUZuaUxYR0VwZz09

Meeting ID: 814 8560 6145
Passcode: 316720
One tap mobile
+16699006833,,81485606145#,,,,*316720# US (San Jose)
 +13462487799,,81485606145#,,,,*316720# US (Houston)

07.07.21

Notice of Material Change in Offering

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Thirty Three Threads offering. Here's an excerpt describing the specifics of the change:


Thirty Three Threads has Extended their Campaign


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

06.18.21

Notice of Funds Disbursement

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Thirty Three Threads has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Thirty Three Threads be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

05.20.21

Thirty Three Threads names Jennifer Glover as VP Marketing and eCommerce.

Jennifer joins Thirty Three Threads with over 25 years of retail and eCommerce experience.  She will lead Thirty Three Threads efforts in digital transformation, brand building, online revenue growth, and the customer experience online for both B2C and B2B.


Jennifer's 25 years of professional experience includes time with Billabong, RVCA, Overstock, and 5.11 Tactical in eCommerce, Customer Experience, and Marketing, giving her a significant understanding of the apparel and online industries. The past few years of her career were spent launching a primarily wholesale brand into a DTC company with 70 new retail locations and developing integrated omnichannel marketing and customer experience improvement through digital innovation while building the brand.

 

This is a key senior management position and Jennifer’s extensive eCommerce knowledge and experience is paramount in accelerating Thirty Three Threads B2C and B2B eCommerce growth in line with our long term company goals.

05.12.21

Thanks for being part of Thirty Three Threads!

05.03.21

Notice of Funds Disbursement

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Thirty Three Threads has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Thirty Three Threads be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

04.06.21

Notice of Funds Disbursement

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Thirty Three Threads has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Thirty Three Threads be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

04.01.21

Thirty Three Threads Employee Favorites

Take a look at our staff picks from our new Spring 2021 Sock Collections.

REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Thirty Three Threads.

$250.00

StartEngine Owner’s Bonus

This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.

$250.00

Tier I

Early Access to Product Launches + VIP Gift Basket with a $25 value.

$500.00

Tier II

25% Product discount for 2 years (Up to $500 discount per year) + VIP Gift Basket with a $50 value.

$1,000.00

Tier III

30% Product discount for 3 years (Up to $500 discount per year) + VIP Gift Basket with a $125 value.

$2,500.00

Tier IV

35% Product discount for 3 years (Up to $1,000 discount per year)+ 5% bonus shares + Free Online Fitness Classes + VIP Gift Basket with a $300 value.

$5,000.00

Tier V

40% Product discount for 3 years (Up to $2,500 discount per year) + 10% bonus shares + CEO Newsletter + Free Online Fitness Classes + VIP gift basket with a $700 value.

$10,000.00

Tier VI

50% Product discount for 3 years (Up to $2,500 discount per year) + 15% bonus shares + CEO Call + CEO Newsletter + Free Online Fitness Classes + VIP gift basket with a $1,500 value.

$20,000.00

Tier VII

VIP HQ tour and classes + CEO call+ 50% Product discount for 3 years (Up to $5,000 discount per year) + 15% Bonus shares + access to an exclusive investor newsletter + access to on-line fitness classes + VIP product gift basket with a $3,500 value.

JOIN THE DISCUSSION













0/2500

HOW INVESTING WORKS

Cancel anytime before 48 hours before a rolling close or the offering end date.

WHY STARTENGINE?

REWARDS

We want you to succeed and get the most out of your money by offering rewards and memberships!

SECURE

Your info is your info. We take pride in keeping it that way!

DIVERSE INVESTMENTS

Invest in over 200 start-ups and collectibles!

With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.

With Regulation Crowdfunding, non-accredited investors with an annual income or net worth less than $124,000, are limited to invest a maximum of 5% of the greater of those two amounts. For those with an annual income and net worth greater than $124,000, he/she is limited to investing 10% of the greater of the two amounts.

At the close of an offering, all investors whose funds have “cleared” by this time will be included in the disbursement. At this time, each investor will receive an email from StartEngine with their Countersigned Subscription Agreement, which will serve as their proof of purchase moving forward.

Please keep in mind that a company can conduct a series of “closes” or withdrawals of funds throughout the duration of the campaign. If you are included in that withdrawal period, you will be emailed your countersigned subscription agreement and proof of purchase immediately following that withdrawal.

StartEngine assists companies in raising capital, and once the offering is closed, we are no longer involved with whether the company chooses to list shares on a secondary market, or what occurs thereafter. Therefore, StartEngine has no control or insight into your investment after the close of the live offering. In addition, we are not permitted to provide financial advice. You may want to contact a financial professional to discuss possible investment outcomes.

For Regulation Crowdfunding, investors are able to cancel their investment at any point throughout the campaign up until 48 hours before the closing of the offering. Note: If the company does a rolling close, they will post an update to their current investors, giving them the opportunity to cancel during this timeframe. If you do not cancel within this 5-day timeframe, your funds will be invested in the company, and you will no longer be able to cancel the investment. If your funds show as ‘Invested’ on your account dashboard, your investment can no longer be canceled.

For Regulation A+, StartEngine allows for a four-hour cancelation period. Once the four-hour window has passed, it is up to each company to set their own cancelation policy. You may find the company’s cancelation policy in the company’s offering circular.

Once your investment is canceled, there is a 10-day clearing period (from the date your investment was submitted). After your funds have cleared the bank, you will receive your refund within 10 business days.

Refunds that are made through ACH payments can take up to 10 business days to clear. Unfortunately, we are at the mercy of the bank, but we will do everything we can to get you your refund as soon as possible. However, every investment needs to go through the clearing process in order to get sent back to the account associated with the investment.

Both Title III (Regulation Crowdfunding) and Title IV (Reg A+) help entrepreneurs crowdfund capital investments from unaccredited and accredited investors. The differences between these regulations are related to the investor limitations, the differing amounts of money companies are permitted to raise, and differing disclosure and filing requirements. To learn more about Regulation Crowdfunding, click here, and for Regulation A+, click here.

RAISED
$706,137.92
INVESTORS
509
MIN INVEST
$250.00
VALUATION
$35.98M

@ 2022 All Rights Reserved

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IN MAKING AN INVESTMENT DECISION, INVESTORS MUST RELY ON THEIR OWN EXAMINATION OF THE ISSUER AND THE TERMS OF THE OFFERING, INCLUDING THE MERITS AND RISKS INVOLVED. INVESTMENTS ON STARTENGINE ARE SPECULATIVE, ILLIQUID, AND INVOLVE A HIGH DEGREE OF RISK, INCLUDING THE POSSIBLE LOSS OF YOUR ENTIRE INVESTMENT.


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Unless indicated otherwise with respect to a particular issuer, all securities-related activity is conducted by regulated affiliates of StartEngine: StartEngine Capital, LLC, a funding portal registered here with the US Securities and Exchange Commission (SEC) and here as a member of the Financial Industry Regulatory Authority (FINRA), or StartEngine Primary, LLC, a broker-dealer registered with the SEC and FINRA/SIPC . You can review the background of our broker-dealer and our investment professionals on FINRA’s BrokerCheck here. StartEngine Secondary is an alternative trading system regulated by the SEC and operated by StartEngine Primary, LLC, a broker dealer registered with the SEC and FINRA. StartEngine Primary, LLC is a member of SIPC and explanatory brochures are available upon request by contacting SIPC at (202) 371-8300.


Investment opportunities posted and accessible through the site are of three types:


1) Regulation A offerings (JOBS Act Title IV; known as Regulation A+), which are offered to non-accredited and accredited investors alike. These offerings are made through StartEngine Primary, LLC (unless otherwise indicated). 2) Regulation D offerings (Rule 506(c)), which are offered only to accredited investors. These offerings are made through StartEngine Primary, LLC. 3) Regulation Crowdfunding offerings (JOBS Act Title III), which are offered to non-accredited and accredited investors alike. These offerings are made through StartEngine Capital, LLC. Some of these offerings are open to the general public, however there are important differences and risks.


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StartEngine’s Reg A+ offering is made available through StartEngine Crowdfunding, Inc. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment. For more information about this offering, please view StartEngine’s offering circular and risk associated with this offering.