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INVEST IN THE BAD STUFF TODAY!

Award-Winning Luxury Tequila Brand

The Bad Stuff is a luxury tequila brand committed to excellence and tradition. The recipe, perfected over generations for 93 years and counting, has won awards across several competitions. In a $5 billion global tequila market and a rapidly expanding premium spirits sector, The Bad Stuff believes it's offering exactly what consumers have been searching for.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$386,281.09 Raised

REASONS TO INVEST

Critically acclaimed: The Bad Stuff has won numerous awards across many different competitions with many rave reviews from critics

Sales generated: Over the past 12 months (November 2019 through October 2020) our gross sales exceed $140,000.

Massive growing market: is valued at 5053 million USD in 2020 is expected to reach 6669.9 million USD by the end of 2026, growing at a CAGR of 4.0% during 2021-2026.

ABOUT

HEADQUARTERS
12121 Wilshire Blvd. Suite 600
Los Angeles , CA 90025

The Bad Stuff is a luxury tequila brand committed to excellence and tradition. The recipe, perfected over generations for 93 years and counting, has won awards across several competitions. In a $5 billion global tequila market and a rapidly expanding premium spirits sector, The Bad Stuff believes it's offering exactly what consumers have been searching for.

TEAM

Darren Enenstein
Darren Enenstein
CEO, CFO, Chairman and Member of the Board of Directors

Mr. Enenstein is licensed as an attorney in the states of California, New York, and the District of Columbia. As an attorney and entrepreneur, Mr. Enenstein has had significant success in the business arena, including: successfully turning around a software company, later selling it to a Fortune 50 company; co-founding a technology company in the travel space which has successfully closed over $11 million in funding and has a Fortune 10 Company as its first customer; and advising and handling the sale of a Tequila company for ten times EBITDA . Darren Enenstein does not fully dedicate all of his work time to The Bad Stuff Inc. and is also a practicing attorney. He is an active partner in a law firm he founded over ten years ago.

Phillip "Felipe" Soto Mares
Phillip "Felipe" Soto Mares
President and Director

Mr. Soto Mares earned his Catador (Sommelier) status at La Academia Mexicana del Tequila in Jalisco, Mexico in 2005. Mr. Soto Mares received the designation of Maestro Catador (Master Sommelier) in 2008 by conducting extensive educational tequila tastings, seminars, and being appointed the Director of La Academia Mexicana del Tequila for California, the first designation offered outside of Mexico. Felipe contributes approximately 40 hours a week to The Bad Stuff

Susy Enenstein

Susy Enenstein

Corporate Secretary and Director

Mrs. Enenstein holds a Masters degree in Chemical Engineering from Georgia Tech. She was then hired as a Manager for McMaster-Carr, a global industrial supply company. After obtaining her MBA from Emory University, Mrs. Enenstein joined GE Capital’s prestigious Capital Markets Group in New York, and then was promoted to the Corporate Finance Group in Los Angeles. Susy contributes approximately 2 hours a week to The Bad Stuff

TERMS

The Bad Stuff
Overview
PRICE PER SHARE
$0.70
DEADLINE
May 1, 2021
VALUATION
$9.29M
FUNDING GOAL
$10k - $1.07M
Breakdown
MIN INVESTMENT
$197.33
MAX INVESTMENT
$106,999.90
MIN NUMBER OF SHARES OFFERED
14,285
MAX NUMBER OF SHARES OFFERED
1,528,571
OFFERING TYPE
Equity
ASSET TYPE
Common Stock
SHARES OFFERED
Common Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

COVID Relief

This offering is being conducted on an expedited basis due to circumstances relating to COVID-19 and pursuant to the SEC’s temporary regulatory COVID-19 relief set out in Regulation Crowdfunding §227.201(z).

Expedited closing sooner than 21 days

In reliance on Regulation Crowdfunding §227.303(g)(2) A funding portal that is an intermediary in a transaction involving the offer or sale of securities initiated between May 4, 2020, and February 28, 2021, in reliance on section 4(a)(6) of the Securities Act (15 U.S.C. 77d(a)(6)) by an issuer that is conducting an offering on an expedited basis due to circumstances relating to COVID-19 shall not be required to comply with the requirement in paragraph (e)(3)(i) of this section that a funding portal shall not direct transmission of funds earlier than 21 days after the date on which the intermediary makes publicly available on its platform the information required to be provided by the issuer under §§227.201 and 227.203(a).

*Maximum Number of Shares Offered subject to adjustment for bonus shares. See Bonus info below.

THE BAD STUFF BENEFITS

Very early Investors.

Within the first 48 hours investors will receive an additional 10% bonus shares.

Early Investors.

Investors within the first 2 weeks will receive an additional 5% bonus shares.

$200 - <$500

Welcome letter from Maestro Catador, Felipe Soto Mares.

Special product opportunities in qualified states for product purchase for 12 months. Invitations to investor festivals, subject to Covid restrictions.

$500 - <$1,000

The Bad Stuff Tequila t-shirt, hat, and limited flask.

Will also receive an invitation to special limited events subject to Covid restrictions.

$1,000 - <$2,500

Investments of $1,000 to under $2,500 will receive one pre-release certificate for the priority right to purchase up to three Doce Ano (12 year) bottles, limited production of 2,500, and only for qualifying states. * **

$2,500 - <$5,000

Investments of $2,500 to less than $5,000 will receive one pre-release certificate for the priority right to purchase up to three additional Doce Ano (12 year) bottles, limited production of 2,500, and only for qualifying states.* ** Will receive limited production Extra Anejo glass stopper.

$5,000 - <$25,000

Investments of $5,000 to under $25,000 will experience a Zoom tasting (or in-person post-Covid) (exclusive of product) for 10 friends hosted by Master Distiller Felipe Soto along with personal welcome letter. Will also receive 5% bonus shares.

$25,000 - <$90,000 

Investments of $25,000 to under $90,000 will instead of 5% at $5,000 level, will receive 20% bonus shares.

$90,000

Investments of $90,000 to the statutory maximum investment will instead of 20% at $20,000 to under $90,000 level, will receive 25% bonus shares.

Our award winning Extra Anejo, achieving significant gold medals in 2020, is blended by Maestro Catador Felipe Soto Mares. At the pinnacle of his mastery, Felipe has identified very special barrels of 12 year (Doce) tequila to produce an extremely limited batch in a beautifully designed decanter-style bottle with gift box. This batch has been acquired and is waiting in our barrels. Doce bottle prototypes and box molds are being prepared. Doce should be ready Q1 or Q2 2021. 

- The investor will receive a pre-release certificate reserving their respective bottles for purchase. 

- The bottle number and batch number will be hand-written on the label.

*All benefits occur after the offering is completed. Shipping is prepaid for U.S. only. 

** Shipping of liquor is restricted in certain U.S. states. Product may require pick up to be at a determined designated point.

*All perks occur when the offering is completed.

The 10% StartEngine Owners' Bonus

The Bad Stuff will offer 10% additional bonus shares for all investments that are committed by investors that are eligible for the StartEngine Crowdfunding Inc. Owner's bonus.

This means eligible StartEngine shareholders will receive a 10% bonus for any shares they purchase in this offering. For example, if you buy 100 shares of common at $ 0.70 / share, you will receive 110 shares, meaning you'll own 110 shares for $70. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% Bonus is only valid during the investors eligibility period. Investors eligible for this bonus will also have priority if they are on a waitlist to invest and the company surpasses its maximum funding goal. They will have the first opportunity to invest should room in the offering become available if prior investments are canceled or fail.

Investors will only receive a single bonus, which will be the highest bonus rate they are eligible for.

PRESS

Article Image
Distilled: San Diego Spirit & Cocktail Festival awards

2020 Distilled Results

Article Image
The Bad Stuff is one of Robb Report's 9 Best Tequilas You Should Be Drinking Right Now

The 3 year buttery smooth & silky extra añejo is inappropriately named, with a sarcastic wink at the vagaries of colloquial slang. It should be reserved for the finest Baccarat snifter. Bad stuff, indeed!

Article Image
Tequila Aficionado Sipping Off the Cuff: The Bad Stuff Extra Añejo Tequila Review

One of the most unique, exceptional Extra Añejos we have ever tasted, The Bad Stuff receives Tequila Aficionado’s coveted Brands of Promise award.

Article Image
San Diego Union Tribune

Oceanside distiller perfects the fine art of tequila

Article Image
Sip Awards

2020 MEDALED BRANDS

ALL UPDATES

04.29.21

2021 San Francisco World Spirits Competition: The Bad Stuff Wins Double Gold - TWICE

The 2021 San Francisco World Spirits Competition (SFWSC) just concluded last week, and the results are in!


We are honored to announce that The Bad Stuff La Mala Reposado AND The Bad Stuff Reserva Especial Extra Añejo BOTH won prestigious DOUBLE GOLD medals. According to SFWSC, "Double Gold is awarded to the entries that receive a Gold medal rating by all members of the judging panel; these are among the finest products in the world".


Cheers!

04.23.21

The Baddest Cocktail Competition - Voting Extended!

Great news! Voting is now EXTENDED & will be open until Saturday, April 24th at 5 PM Pacific. Get your votes in before the polls close! Go to: thebadstuff.com/contest


The Bad Stuff Inc. is pleased to announce The Baddest Cocktail Recipe Contest! We extended an invitation to The Lucky Few bartenders and mixologists in San Diego and Orange County. 25 contestants received a complimentary bottle of our award-winning, La Mala Reposado, to create a video and picture of their Baddest Cocktail.

Online voting begins on Monday, April 19th at thebadstuff.com/contest. The top 3 voter-nominated candidates will be in the race to win $1,000 and will create their Baddest Cocktail in front of The Bad Stuff Team, friends, family, and fans at Masters Kitchen and Cocktail on April 27th.

Support the bartending community and make sure to vote for the drink you think is the baddest! Polls are open from 4/19 - 4/24  here: www.thebadstuff.com/contest



04.16.21

The Bad Stuff in Arizona

Total Wine orders The Bad Stuff for each of its stores in Arizona.  

04.15.21

The Bad Stuff StartEngine Crowdfunding TV Commercial

The Bad Stuff is pleased to announce the launch of its StartEngine Crowdfunding television commercials on CNN, CNBC, and Fox Business. 



04.14.21

UPDATE - The Baddest Cocktail Competition Voting Dates

There has been an update to our Cocktail Recipe Contest dates! Voting now opens on MONDAY, APRIL 19, and ends on Friday, April 23. Updated event details are as follows:


The Bad Stuff Inc. is pleased to announce The Baddest Cocktail Recipe Contest! We extended an invitation to The Lucky Few bartenders and mixologists in San Diego and Orange County. 25 contestants received a complimentary bottle of our award-winning, La Mala Reposado, to create a video and picture of their Baddest Cocktail.

Online voting begins on MONDAY, April 19th at thebadstuff.com/contest. The top 3 voter-nominated candidates will be in the race to win $1,000 and will create their Baddest Cocktail in front of The Bad Stuff Team, friends, family, and fans at Masters Kitchen and Cocktail on April 27th.

Support the bartending community and make sure to vote for the drink you think is the baddest! Polls are open from 4/19 - 4/23 here: www.thebadstuff.com/contest


Stay tuned for future Baddest Cocktail contests planned for major cities and areas including Los Angeles, San Francisco, Austin, Dallas, and Manhattan!  

04.13.21

Vote For The Baddest Cocktail!

The Bad Stuff Inc. is pleased to announce The Baddest Cocktail Recipe Contest! We extended an invitation to The Lucky Few bartenders and mixologists in San Diego and Orange County. 25 contestants received a complimentary bottle of our award-winning, La Mala Reposado, to create a video and picture of their Baddest Cocktail.

Online voting begins on Thursday, April 15th at thebadstuff.com/contest. The top 3 voter-nominated candidates will be in the race to win $1,000 and will create their Baddest Cocktail in front of The Bad Stuff Team, friends, family, and fans at Masters Kitchen and Cocktail on April 27th.


Support the bartending community and make sure to vote for the drink you think is the baddest! Polls are open from 4/15 - 4/22 here: www.thebadstuff.com/contest


Stay tuned for future Baddest Cocktail contests planned for major cities and areas including Los Angeles, San Francisco, Austin, Dallas, and Manhattan!


04.05.21

The Bad Stuff Hires East Coast Sales Rep and Applies for Pennsylvania Distribution

The Bad Stuff has hired a full time sales representative to cover the states of New Jersey, New York and Pennsylvania.  The Bad Stuff has applied for Vendor Of Record in order to distribute into Pennsylvania through American Spirits Exchange.

03.30.21

Get Ready for The Bad Stuff La Mala Plata!

The Bad Stuff produces its third product line, a delicious silver Tequila: La Mala Plata!  Anticipated arrival in our warehouse in 45 days. 


03.19.21

Notice of Funds Disbursement

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, The Bad Stuff has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in The Bad Stuff be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

03.17.21

The Bad Stuff launches in Spec’s Stores

The Bad Stuff is pleased to announce launching its Extra Anejo and Reposado Tequila products in 45 Spec’s Stores in Texas.

REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into The Bad Stuff.

JOIN THE DISCUSSION

0/2500

SM
Spyrie Mays

27 INVESTMENTS

2 years ago

I've been enjoying The Bad Stuff Tequila for a few years now. For those who love fine Re'serve cognacs this tequila will be pleasing to the palate. I am glad to have an opportunity to be onboard as an investor now. Cheers....

0

1

JT
John Tsai

7 INVESTMENTS

2 years ago

How do I get The Bad Stuff Tequila t-shirt, hat, and limited flask? I invested at that level for a few advertising items to use to promote the tequila when I go out. Thanks!

1

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RM
Raul Maxbrown

1 INVESTMENTS

2 years ago

Hello, I am interested in being a sales rep. For the east coast. I have a extensive sales and direct marketing experience combines with 15 years of hospitality in the Caribbean. Currently living in Ft Lauderdale and partner in a Mexican restaurant bar and grill in St Maarten.

1

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mB
michael Burden

2 years ago

lets just roast a pig eat drink be happy! join the ride!

1

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cm
craig miller

2 years ago

I was introduced to your product a few years ago and was very impressed with the quality. I'm interested in possibly investing and have a few questions. In that states you currently have distribution in, what companies are you aligned with? Breakthru is a great company and the COVID hold is completely understandable. In your prior discussions, was the Canadian market included? What is your 5 year growth plan? If you do add 20 key new markets in the next few years do you have the resources to meet demand while maintaining quality, California is a huge market, do you plan on adding a distributor to market and service your products in the near future, or stay self distributed. Thank you and looking forward to your reply. Craig

1

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fS
frank Sparacino

8 INVESTMENTS

2 years ago

VERY FRUSTRATING TRYING TO BUY OR GET SHIPPED TO ME! I live in North East PA near NY State. The co. Been great replying to my emails, but the East Coast is a HUGE market. I wish I could buy direct from Bad Stuff.

1

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EC
Eder Cortes

1 INVESTMENTS

2 years ago

is investing in The Bad Stuff through Start Engine a one time thing or ca i add more money to the investing ?

1

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EC
Eder Cortes

1 INVESTMENTS

2 years ago

Wonderful so if o want to add more money to the investment do I have to redo the whole processs again? It looks like the page is making me have 2 separate investment instead of one combined

1

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CR
Cynthia Redd

3 INVESTMENTS

2 years ago

I had my funds approved but no investment. You just told me it is going to market in Tn., today.

1

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LB
Lewis Brody

2 INVESTMENTS

2 years ago

Similar to the previous comment. Would love to drink a product I'm invested in. However, I stay in Michigan and I understanding the licensing here maybe a little different than others. Whats the best way you think I could taste the product? Also what's the average cost of the Reposado and Anejo?

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HOW INVESTING WORKS

Cancel anytime before 48 hours before a rolling close or the offering end date.

WHY STARTENGINE?

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SECURE

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With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.

With Regulation Crowdfunding, non-accredited investors with an annual income or net worth less than $124,000, are limited to invest a maximum of 5% of the greater of those two amounts. For those with an annual income and net worth greater than $124,000, he/she is limited to investing 10% of the greater of the two amounts.

At the close of an offering, all investors whose funds have “cleared” by this time will be included in the disbursement. At this time, each investor will receive an email from StartEngine with their Countersigned Subscription Agreement, which will serve as their proof of purchase moving forward.

Please keep in mind that a company can conduct a series of “closes” or withdrawals of funds throughout the duration of the campaign. If you are included in that withdrawal period, you will be emailed your countersigned subscription agreement and proof of purchase immediately following that withdrawal.

StartEngine assists companies in raising capital, and once the offering is closed, we are no longer involved with whether the company chooses to list shares on a secondary market, or what occurs thereafter. Therefore, StartEngine has no control or insight into your investment after the close of the live offering. In addition, we are not permitted to provide financial advice. You may want to contact a financial professional to discuss possible investment outcomes.

For Regulation Crowdfunding, investors are able to cancel their investment at any point throughout the campaign up until 48 hours before the closing of the offering. Note: If the company does a rolling close, they will post an update to their current investors, giving them the opportunity to cancel during this timeframe. If you do not cancel within this 5-day timeframe, your funds will be invested in the company, and you will no longer be able to cancel the investment. If your funds show as ‘Invested’ on your account dashboard, your investment can no longer be canceled.

For Regulation A+, StartEngine allows for a four-hour cancelation period. Once the four-hour window has passed, it is up to each company to set their own cancelation policy. You may find the company’s cancelation policy in the company’s offering circular.

Once your investment is canceled, there is a 10-day clearing period (from the date your investment was submitted). After your funds have cleared the bank, you will receive your refund within 10 business days.

Refunds that are made through ACH payments can take up to 10 business days to clear. Unfortunately, we are at the mercy of the bank, but we will do everything we can to get you your refund as soon as possible. However, every investment needs to go through the clearing process in order to get sent back to the account associated with the investment.

Both Title III (Regulation Crowdfunding) and Title IV (Reg A+) help entrepreneurs crowdfund capital investments from unaccredited and accredited investors. The differences between these regulations are related to the investor limitations, the differing amounts of money companies are permitted to raise, and differing disclosure and filing requirements. To learn more about Regulation Crowdfunding, click here, and for Regulation A+, click here.

RAISED
$386,281.09
INVESTORS
381
MIN INVEST
$197.33
VALUATION
$9.29M

@ 2022 All Rights Reserved

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