Thalia Brands, Inc. offering is now closed and is no longer accepting investments.

Luxury Guitar Accessories & Custom Parts

INVEST IN THALIA BRANDS, INC. TODAY!

Thalia is a direct-to-consumer guitar accessories and lifestyle brand with a loyal customer base, successful business model, and impressive portfolio of innovative patented products. We have formed major brand partnerships with the top Guitar Makers so we can deliver truly differentiated products that guitar players crave. Our products have generated $10M in sales to date. Now we need investors to help us grow to the next level.
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This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
Thalia Brands, Inc.

REASONS TO INVEST

Reasons Icon

Proven D2C e-Commerce Business with Build-to-Order Supply Chain

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Luxury Brand with 130K+ Loyal Customers

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Profitable with $10M in Sales to date

ABOUT

HEADQUARTERS
548 Contra Costa Blvd, Suite O
Pleasant Hill, CA 94523
VALUATION
$8M

Thalia is a direct-to-consumer guitar accessories and lifestyle brand with a loyal customer base, successful business model, and impressive portfolio of innovative patented products. We have formed major brand partnerships with the top Guitar Makers so we can deliver truly differentiated products that guitar players crave. Our products have generated $10M in sales to date. Now we need investors to help us grow to the next level.

TEAM

Chris Bradley
Chris Bradley
Founder, Chairman & CEO

Chris is a serial inventor, designer and entrepreneur who has been awarded more than 30 patents. He has also served as the Founder & CEO of the award-winning product development firm, 2ndEdison, Inc. for the past 20 years. Chris has helped many of the world’s greatest brands invent, design, engineer, manufacture and market new consumer products. Prior to founding 2ndEdison, Chris held various leadership roles in Finance, Supply Chain & Marketing at HP.  

Thalia Bradley
Thalia Bradley
Co-Founder

Thalia had the original idea for the Thalia capo and together with her Father Chris, they cofounded the company. Thalia is currently a pre-med student at the University of Colorado at Boulder.

Peter Asher

Peter Asher

Advisor

Peter is a legendary guitar player, manager and Grammy-winning producer. He started his career in the singing duo Peter & Gordon, before heading up A&R for the Beatles, Apple Records. Peter then founded Peter Asher Management, representing artists including James Taylor, Linda Ronstadt, Joni Mitchell, Randy Newman, and Carole King. As a producer, Peter has worked with a dizzying array of talents including James Taylor, 10,000 Maniacs, Diana Ross, Neil Diamond, Cher, Morrissey, Kenny Loggins, and Billy Joel.

Jeff Tilley

Jeff Tilley

VP Design

An accomplished and award-winning designer, Jeff has led the design vision for Thalia since inception. He has also led the Design team at 2ndEdison, Inc for the past 15 years. During Jeff's successful career he has developed hundreds of products across a wide range of categories including medical, high technology, automotive, furniture, housewares, and consumer products.  

Alan Crarer

Alan Crarer

VP Engineering

Alan leads the Engineering team for Thalia, ensuring that all Thalia products are engineered to perfection. He has also led the engineering team at 2ndEdison, Inc. for the past 14 years. Alan’s unique engineering abilities have led to dozens of valuable patents. Alan is known for his ability to convert complex mechanisms into brilliantly simple solutions.

Eric Boustani

Eric Boustani

VP & General Counsel

Eric has worn many hats as a business executive, investor and lawyer in a range of industries, He has been instrumental in creating and managing Thalia’s intellectual property portfolio since inception. Eric has also served as General Counsel of 2ndEdison, Inc, for the past 14 years. Eric’s many creative talents and unique problem solving abilities have touched every aspect of the Thalia business.

Chase Pereira

Chase Pereira

Director of Operations

Chris Bean

Chris Bean

Pick & Apparel Operations Manager

Myles Farquharson

Myles Farquharson

Phone Case & Custom Part Operations Manager

Phil Divencenzi

Phil Divencenzi

Capo Operations Manager

Alec Plowman

Alec Plowman

Director of Content

Marissa Derengowski

Marissa Derengowski

Director of Technology

Gareth Ewing

Gareth Ewing

Customer Support Manager

Mike Long

Mike Long

Marketing Manager

Paul Denura

Paul Denura

Guitar Engineering Manager

Austyn Rubalcava

Austyn Rubalcava

Content Producer

Gabe Quesada

Gabe Quesada

Inlay Artist

Chris Apricio

Chris Apricio

Inlay Artist

Mike Woodley

Mike Woodley

Senior Inlay Artist

Dillon Brazil

Dillon Brazil

Inlay Artist

Cole Barberini

Cole Barberini

Inlay Artist

Andrew Basayne

Andrew Basayne

Custom Shop Concierge

TERMS

Thalia Brands, Inc.
Overview
PRICE PER SHARE
$3
DEADLINE
Jan 22, 2021
VALUATION
$8M
AMOUNT RAISED
$599,907.00
Breakdown
MIN INVESTMENT
$150.00
MAX INVESTMENT
$106,998.00
MIN NUMBER OF SHARES OFFERED
3,333
OFFERING TYPE
Equity
ASSET TYPE
COMMON
SHARES OFFERED
Class B - Non-Voting Stock
MAX NUMBER OF SHARES OFFERED
356,666

Maximum Number of Shares Offered subject to adjustment for bonus shares


Company

:

Thalia Brands, Inc.

Corporate Address

:

548 Contra Costa Blvd, Suite O, Pleasant Hill, CA 94523

Offering Minimum

:

$9,999.00

Offering Maximum

:

$1,069,998.00

Minimum Investment Amount

(per investor)

:

$150.00











Terms


Offering Type

:

Equity

Security Name

:

Class B - Non-Voting Stock

Minimum Number of Shares Offered

:

3,333

Maximum Number of Shares Offered

:

356,666

Price per Share

:

$3.00

Pre-Money Valuation

:

$8,000,001.00











*Maximum subject to adjustment for bonus shares. See Bonus info below

The 10% Bonus for StartEngine Shareholders

Thalia Brands will offer 10% additional bonus shares for all investments that are committed by StartEngine Crowdfunding Inc. shareholders who invested over $1,000 or made at least two investments in StartEngine's own offerings.

StartEngine shareholders who invested $1,000 or more in any StartEngine offering will receive a 10% bonus on this offering. This means you will receive a bonus for any shares you purchase. For example, if you buy 100 shares of Class B Non-Voting Common Stock at $3 / share, you will receive 10 Class B Non-Voting Common Stock , meaning you'll own 110 shares for $300. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% bonus is only valid for one year from the time StartEngine Crowdfunding Inc. investors received their countersigned StartEngine Crowdfunding Inc. subscription agreement.

Bonus Shares

15% Bonus Shares first 2 weeks

10% Bonus Shares from Week 3 to Week 7

5% Bonus Shares from Week 7 to Week 15

Perks*

$300 - 30% off all purchases on THALIACAPOS.com

All investors will receive a VIP Investor account that will entitle them to 30% off all purchases on THALIACAPOS.com (Excludes sale & co-branded items).

$601 – 50% off all purchases on THALIACAPOS.com plus a 10% store credit on investment

All investors will receive a VIP Investor account that will entitle them to 50% off all purchases on THALIACAPOS.com (Excludes sale & co-branded items) and they will also receive a store credit equal to 10% of their investment; a $100 retail value when used with the 50% discount)

$1,002 – 50% off all purchases on THALIACAPOS.com plus a 15% store credit

All investors will receive a VIP Investor account that will entitle them to 50% off all purchases on THALIACAPOS.com (Excludes sale & co-branded items) and they will receive a store credit equal to 15% of their investment; a $300+ retail value when used with the 50% discount)

$2,001 - 50% off all purchases on THALIACAPOS.com plus a 17% store credit

All investors will receive a VIP Investor account that will entitle them to 50% off all purchases on THALIACAPOS.com (Excludes sale & co-branded items) and they will receive a store credit equal to 17% of their investment; a $680 retail value when used with the 50% discount)

$5,001 - 2020 Taylor GS Mini – Thalia Custom Shop Guitar

A customized, brand new Taylor GS mini to your specs (choice of Koa, Mahogany, Spruce tops, including new custom headstock faceplate with inlays of your choice, custom truss rod cover, and pearl fretboard inlays). TBD after design review with Chris and the team. Includes New 2020 Taylor GS Mini Guitar & Makeover Service - $1,800 value). Also 50% off all purchases.

$10,001 - 2020 Gibson Les Paul Standard – Thalia Custom Shop Guitar

A customized, brand new 2020 Gibson Les Paul Standard to your specs (choice of available finishes, including Thalia custom pickguards, toggle washer, truss rod covers and custom back plates with a name or inscription). Includes New 2020 Gibson Les Paul Standard Guitar & Makeover Service. $3,500 value). Also 50% off all purchases.

*All Perks occur after the offering is completed

These perks offering discounts and store credit may not be used for resale purposes. In addition, these discounts provide a $1,000 yearly maximum value (unless authorized by the company). Meaning, any purchases above $1,000, in a rolling 12 month period, will not be eligible for the discount received by investing.

Perks will be redeemed once the investor has fully completed their investment and once it has been accepted and disbursed to the Company.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments.

PRESS

Article Image
Bay Area guitar manufacturer now making medical equipment for local hospitals

PLEASANT HILL, Calif. (KRON) — A Bay Area guitar manufacturer forced to close because of COVID-19 is now re-open, making medical equipment for local hospitals. With the help of the CHP’s Medical Director Thalia Brands — based in Pleasant Hill — developed a new design for an intubation box, which...

Article Image
GIBSON TEAMS UP WITH THALIA FOR A RUN OF PHONE CASES AND CAPOS

Gibson has teamed up with capo manufacturer Thalia for a run of accessories with various aesthetic nods to Gibson guitars. Thalia, known for its premium capos incorporating exotic wood into their construction, are offering three categories of Gibson-themed accessories: capos, pearl logo phone cases

Article Image
Capo Roundup: Eric Looks a Creative Approaches to Capos

We are currently experiencing a capo renaissance.

Article Image
From guitar accessories to medical gear, a start-up pivots to a new era

Adhering to the state's shelter-in-place order, the company had temporarily closed its doors mid-March. But since then, Thalia owner Chris Bradley and his staff of about a dozen employees have pivoted away from capos, instead manufacturing intubation boxes for hospital workers treating COVID-19.

Article Image
Thalia Capos Importing Masks, Manufacturing Boxes to Fight Coronavirus

Chris Bradley, CEO of Thalia Capos, located in Pleasant Hill, California, felt that he had to take action to help in the U.S. effort to fight coronavirus. So, the company started by importing N95 masks and other personal protective equipment (PPE) from one of its suppliers.










ALL UPDATES

01.07.21

Notice of Funds Disbursement

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Thalia Brands, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Thalia Brands, Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

12.11.20

Notice of Funds Disbursement

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Thalia Brands, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Thalia Brands, Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

11.24.20

Notice of Funds Disbursement

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Thalia Brands, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Thalia Brands, Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

11.03.20

YTD Revenue Growth, UV Printing, New Lifestyle Products, Holiday Prep and More!

Hello Investors,

I wanted to share some company updates from the past month... 

We are currently very busy preparing for the holiday season that is upon us.  The year is shaping up very nicely as we enter the last two months of our year!  Year to date we have achieved +30% revenue growth year over year compared to the first 10 months of 2019. Considering that we were shutdown for 2 months due to Covid and the heavy discounts we offered during that period, I am very pleased with how this year is shaping up.  We have done this with the same amount of employees as we had last year and have expanded into many new lines of business. We are bullish going into the the next two months as these are always are two strongest months of the year!  Stay tuned as we focus on delivering results in Q4! 

We have also been investing in our wood manufacturing capabilities.  We now have several veneer presses, a UV finishing conveyor and other new equipment that allows us to quickly convert raw veneer into picks, custom parts, capos and other products.  In the past, we had relied on partners for this and decided that we needed complete control over the process to ensure our quality standards.  It also gives us more flexibility and enhances margins.  This new capability is also opening up new opportunities in the wholesale space as we further partner with our brand partners to make new products for them as well.  (more on this soon :) 

Our latest investment is in a fancy new UV printing system that will allow us to customize picks, truss rod covers, and custom parts in amazing new ways. This new UV printer arrived today and this technology has so many applications that we cannot wait to see what we can do with it.  If you have been waiting for us to launch a full range of symbol and custom picks in our new 2.0 version, then you are going to be excited about what is to come!  We hope to be able to launch several new products with this new technology sometime next week.

We also recently launched a new line premium leather belts with beautifully inlaid belt buckles.  These are a great lifestyle extension for the brand!  And we plan to launch co-branded belt options in the coming weeks that are sure to be a hit this holiday season!


We are also expecting to receive our first Taylor guitars this week and are busy building out our online guitar store.  

More to come but wanted to let you know that we are making great progress!  

Stay tuned!

Chris 

11.02.20

Notice of Funds Disbursement

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Thalia Brands, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Thalia Brands, Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

10.23.20

Notice of Material Change in Offering

[The following is an automated notice from the StartEngine team].

Hello! Recently, a change was made to the Thalia Brands, Inc. offering. Here's an excerpt describing the specifics of the change:


Thalia Brands, Inc. is extending their campaign by 90 days.


When live offerings undergo changes like these on StartEngine, the SEC requires that certain investments be reconfirmed. If your investment requires reconfirmation, you will be contacted by StartEngine via email with further instructions.

10.14.20

Notice of Funds Disbursement

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Thalia Brands, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Thalia Brands, Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

09.29.20

New Custom Parts for Gibson ES, SG & Taylor Acoustics

Hello Investors,


We continue to roll out new products at a great clip as we prepare for the holidays!  This past week we launched an entire line of Gibson by Thalia Custom Parts for SG & ES series guitars.  


 

We also have jumped into the Acoustic Custom Parts World with a new line of Taylor Pickguards.



And our custom Truss Rod Covers have been a massive hit.  We can't seem to make these fast enough.

We are also now very busy preparing for the upcoming Holiday Season... Overall, the guitar industry is booming as a result of Covid and we are happy to be providing unique value-added products that are in high demand.  We have high expectations for this season!

As we also prepare to begin selling guitars online, we are doing a lot of research into creating the best online experience for guitar buying.  If you have any specific ideas that you would like to share please send me a note!


Stay tuned!


Chris

09.29.20

Notice of Funds Disbursement

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Thalia Brands, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Thalia Brands, Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

09.16.20

Notice of Funds Disbursement

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Thalia Brands, Inc. has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Thalia Brands, Inc. be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine










REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Thalia Brands, Inc..

$150.00

StartEngine Owner’s Bonus

This offering is eligible for the StartEngine Owner’s 10% Bonus program. For details on this program, please see the Offering Summary section below.

$300.00

30% off all purchases on THALIACAPOS.com

All investors will receive a VIP Investor account that will entitle them to 30% off all purchases on THALIACAPOS.com (Excludes sale & co-branded items).

$601.00

50% off all purchases plus 10% store credit

Investors receive a VIP Investor account entitling them to 50% off all purchases on THALIACAPOS.com (Excludes sale & co-branded items). Investor also receives a store credit equal to 10% of investment; a $100 retail value when used with 50% discount

$1,002.00

50% off all purchases plus 15% store credit

Investors receive a VIP Investor account entitling them to 50% off all purchases on THALIACAPOS.com (Excludes sale & co-branded items). Investor also receives a store credit equal to 15% of investment; a $300 retail value when used with 50% discount

$2,001.00

50% off all purchases plus 17% store credit

Investors receive a VIP Investor account entitling them to 50% off all purchases on THALIACAPOS.com (Excludes sale & co-branded items). Investor also receives a store credit equal to 17% of investment; a $680 retail value when used with 50% discount

$5,001.00

2020 Taylor GS Mini – Thalia Custom Shop Guitar

A customized, brand new Taylor GS mini to your specs, including new custom headstock faceplate with inlays of your choice, custom truss rod cover, and pearl fretboard inlays. Also 50% off all purchases.

$10,001.00

2020 Gibson Les Paul Standard – Thalia Custom Shop

A customized, brand new 2020 Gibson Les Paul Standard to your specs, including Thalia custom pickguards, toggle washer, truss rod covers and custom back plates with a name or inscription. Also 50% off all purchases.

JOIN THE DISCUSSION













0/2500

HOW INVESTING WORKS

Cancel anytime before 48 hours before a rolling close or the offering end date.

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SECUREYour info is your info. We take pride in keeping it that way!
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With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.

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