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GET A PIECE OF THALIA BRANDS, INC.

Luxury Guitar Accessories & Custom Parts

Thalia is a direct-to-consumer guitar accessories and lifestyle brand with a loyal customer base, successful business model, and impressive portfolio of innovative patented products. We have formed major brand partnerships with the top Guitar Makers so we can deliver truly differentiated products that guitar players crave. Our products have generated $10M in sales to date. Now we need investors to help us grow to the next level.

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

$599,907 Raised

REASONS TO INVEST

Proven D2C e-Commerce Business with Build-to-Order Supply Chain

Luxury Brand with 130K+ Loyal Customers

Profitable with $10M in Sales to date

ABOUT

HEADQUARTERS
548 Contra Costa Blvd, Suite O
Pleasant Hill, CA 94523

Thalia is a direct-to-consumer guitar accessories and lifestyle brand with a loyal customer base, successful business model, and impressive portfolio of innovative patented products. We have formed major brand partnerships with the top Guitar Makers so we can deliver truly differentiated products that guitar players crave. Our products have generated $10M in sales to date. Now we need investors to help us grow to the next level.

TEAM

Chris Bradley
Chris Bradley
Founder, Chairman & CEO

Chris is a serial inventor, designer and entrepreneur who has been awarded more than 30 patents. He has also served as the Founder & CEO of the award-winning product development firm, 2ndEdison, Inc. for the past 20 years. Chris has helped many of the world’s greatest brands invent, design, engineer, manufacture and market new consumer products. Prior to founding 2ndEdison, Chris held various leadership roles in Finance, Supply Chain & Marketing at HP.  

Thalia Bradley
Thalia Bradley
Co-Founder

Thalia had the original idea for the Thalia capo and together with her Father Chris, they cofounded the company. Thalia is currently a pre-med student at the University of Colorado at Boulder.

Peter Asher

Peter Asher

Advisor

Peter is a legendary guitar player, manager and Grammy-winning producer. He started his career in the singing duo Peter & Gordon, before heading up A&R for the Beatles, Apple Records. Peter then founded Peter Asher Management, representing artists including James Taylor, Linda Ronstadt, Joni Mitchell, Randy Newman, and Carole King. As a producer, Peter has worked with a dizzying array of talents including James Taylor, 10,000 Maniacs, Diana Ross, Neil Diamond, Cher, Morrissey, Kenny Loggins, and Billy Joel.

Jeff Tilley

Jeff Tilley

VP Design

An accomplished and award-winning designer, Jeff has led the design vision for Thalia since inception. He has also led the Design team at 2ndEdison, Inc for the past 15 years. During Jeff's successful career he has developed hundreds of products across a wide range of categories including medical, high technology, automotive, furniture, housewares, and consumer products.  

Alan Crarer

Alan Crarer

VP Engineering

Alan leads the Engineering team for Thalia, ensuring that all Thalia products are engineered to perfection. He has also led the engineering team at 2ndEdison, Inc. for the past 14 years. Alan’s unique engineering abilities have led to dozens of valuable patents. Alan is known for his ability to convert complex mechanisms into brilliantly simple solutions.

Eric Boustani

Eric Boustani

VP & General Counsel

Eric has worn many hats as a business executive, investor and lawyer in a range of industries, He has been instrumental in creating and managing Thalia’s intellectual property portfolio since inception. Eric has also served as General Counsel of 2ndEdison, Inc, for the past 14 years. Eric’s many creative talents and unique problem solving abilities have touched every aspect of the Thalia business.

Chase Pereira

Chase Pereira

Director of Operations

Chris Bean

Chris Bean

Pick & Apparel Operations Manager

Myles Farquharson

Myles Farquharson

Phone Case & Custom Part Operations Manager

Phil Divencenzi

Phil Divencenzi

Capo Operations Manager

Alec Plowman

Alec Plowman

Director of Content

Marissa Derengowski

Marissa Derengowski

Director of Technology

Gareth Ewing

Gareth Ewing

Customer Support Manager

Mike Long

Mike Long

Marketing Manager

Paul Denura

Paul Denura

Guitar Engineering Manager

Austyn Rubalcava

Austyn Rubalcava

Content Producer

Gabe Quesada

Gabe Quesada

Inlay Artist

Chris Apricio

Chris Apricio

Inlay Artist

Mike Woodley

Mike Woodley

Senior Inlay Artist

Dillon Brazil

Dillon Brazil

Inlay Artist

Cole Barberini

Cole Barberini

Inlay Artist

Andrew Basayne

Andrew Basayne

Custom Shop Concierge

TERMS

Thalia Brands, Inc.
Overview
PRICE PER SHARE
$3
DEADLINE
Jan 22, 2021
VALUATION
$8M
FUNDING GOAL
$10k - $1.07M
Breakdown
MIN INVESTMENT
$150
MAX INVESTMENT
$106,998
MIN NUMBER OF SHARES OFFERED
3,333
MAX NUMBER OF SHARES OFFERED
356,666
OFFERING TYPE
Equity
ASSET TYPE
Common Stock
SHARES OFFERED
Class B - Non-Voting Stock

Maximum Number of Shares Offered subject to adjustment for bonus shares

Most Recent Fiscal Year-End

Prior Fiscal Year-End

Total Assets

$637,679

$679,631

Cash & Cash Equivalents

$50,627

$128,855

Accounts Receivable

$0

$0

Short-Term Debt

$501,490

$541,973

Long-Term Debt

$562,389

$309,419

Revenue & Sales

$2,183,575

$2,994,276

Costs of Goods Sold

$518,293

$720,631

Taxes Paid

$0

$0

Net Income

-$254,439

$103,235

*Maximum subject to adjustment for bonus shares. See Bonus info below

The 10% Bonus for StartEngine Shareholders

Thalia Brands will offer 10% additional bonus shares for all investments that are committed by StartEngine Crowdfunding Inc. shareholders who invested over $1,000 or made at least two investments in StartEngine's own offerings.

StartEngine shareholders who invested $1,000 or more in any StartEngine offering will receive a 10% bonus on this offering. This means you will receive a bonus for any shares you purchase. For example, if you buy 100 shares of Class B Non-Voting Common Stock at $3 / share, you will receive 10 Class B Non-Voting Common Stock , meaning you'll own 110 shares for $300. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% bonus is only valid for one year from the time StartEngine Crowdfunding Inc. investors received their countersigned StartEngine Crowdfunding Inc. subscription agreement.

Bonus Shares

15% Bonus Shares first 2 weeks

10% Bonus Shares from Week 3 to Week 7

5% Bonus Shares from Week 7 to Week 15

Perks*

$300 - 30% off all purchases on THALIACAPOS.com

All investors will receive a VIP Investor account that will entitle them to 30% off all purchases on THALIACAPOS.com (Excludes sale & co-branded items).

$601 – 50% off all purchases on THALIACAPOS.com plus a 10% store credit on investment

All investors will receive a VIP Investor account that will entitle them to 50% off all purchases on THALIACAPOS.com (Excludes sale & co-branded items) and they will also receive a store credit equal to 10% of their investment; a $100 retail value when used with the 50% discount)

$1,002 – 50% off all purchases on THALIACAPOS.com plus a 15% store credit

All investors will receive a VIP Investor account that will entitle them to 50% off all purchases on THALIACAPOS.com (Excludes sale & co-branded items) and they will receive a store credit equal to 15% of their investment; a $300+ retail value when used with the 50% discount)

$2,001 - 50% off all purchases on THALIACAPOS.com plus a 17% store credit

All investors will receive a VIP Investor account that will entitle them to 50% off all purchases on THALIACAPOS.com (Excludes sale & co-branded items) and they will receive a store credit equal to 17% of their investment; a $680 retail value when used with the 50% discount)

$5,001 - 2020 Taylor GS Mini – Thalia Custom Shop Guitar

A customized, brand new Taylor GS mini to your specs (choice of Koa, Mahogany, Spruce tops, including new custom headstock faceplate with inlays of your choice, custom truss rod cover, and pearl fretboard inlays). TBD after design review with Chris and the team. Includes New 2020 Taylor GS Mini Guitar & Makeover Service - $1,800 value). Also 50% off all purchases.

$10,001 - 2020 Gibson Les Paul Standard – Thalia Custom Shop Guitar

A customized, brand new 2020 Gibson Les Paul Standard to your specs (choice of available finishes, including Thalia custom pickguards, toggle washer, truss rod covers and custom back plates with a name or inscription). Includes New 2020 Gibson Les Paul Standard Guitar & Makeover Service. $3,500 value). Also 50% off all purchases.

*All Perks occur after the offering is completed

These perks offering discounts and store credit may not be used for resale purposes. In addition, these discounts provide a $1,000 yearly maximum value (unless authorized by the company). Meaning, any purchases above $1,000, in a rolling 12 month period, will not be eligible for the discount received by investing.

Perks will be redeemed once the investor has fully completed their investment and once it has been accepted and disbursed to the Company.

Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments.

PRESS

Article Image
GIBSON TEAMS UP WITH THALIA FOR A RUN OF PHONE CASES AND CAPOS

Gibson has teamed up with capo manufacturer Thalia for a run of accessories with various aesthetic nods to Gibson guitars. Thalia, known for its premium capos incorporating exotic wood into their construction, are offering three categories of Gibson-themed accessories: capos, pearl logo phone cases

Article Image
Capo Roundup: Eric Looks a Creative Approaches to Capos

We are currently experiencing a capo renaissance.

Article Image
From guitar accessories to medical gear, a start-up pivots to a new era

Adhering to the state's shelter-in-place order, the company had temporarily closed its doors mid-March. But since then, Thalia owner Chris Bradley and his staff of about a dozen employees have pivoted away from capos, instead manufacturing intubation boxes for hospital workers treating COVID-19.

Article Image
Thalia Capos Importing Masks, Manufacturing Boxes to Fight Coronavirus

Chris Bradley, CEO of Thalia Capos, located in Pleasant Hill, California, felt that he had to take action to help in the U.S. effort to fight coronavirus. So, the company started by importing N95 masks and other personal protective equipment (PPE) from one of its suppliers.

Article Image
Bay Area guitar manufacturer now making medical equipment for local hospitals

PLEASANT HILL, Calif. (KRON) — A Bay Area guitar manufacturer forced to close because of COVID-19 is now re-open, making medical equipment for local hospitals. With the help of the CHP’s Medical Director Thalia Brands — based in Pleasant Hill — developed a new design for an intubation box, which...

ALL UPDATES

REWARDS

Multiple investments in an offering cannot be combined to qualify for a larger campaign perk. Get rewarded for investing more into Thalia Brands, Inc..

JOIN THE DISCUSSION

0/2500

RT
Robert Tarasiak

a year ago

What are any new updates? Do we actually get any return? Is there any capacity to sell my shares? Thanks!

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1

RK
Raymond Kifer

2 years ago

Where can I find my investment status? I clink on View My Investments and that's it, nothing current. I also don't know how to navigate to get discounts to purchase Thalia products.

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1

RK
Ronald Kempf

3 years ago

Chris, thanks for the feedback and I received everything -- thank you. I do not need to know how to sell the shares, as they will have be taken from my cold, rotting corpse. I am happy to be a very small owner in my favorite guitar accessory and now modding and customizing company, as well. Thanks for this opportunity.

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0

SS
Stephen Swierczynski

3 years ago

I am wondering when I will be contacted regarding the investor perk I am to receive for the level of investment I made in Thalia. It has been two months since the offering closed, my investment is fully funded and has been accepted, I have been issued stock and disbursement has occurred. Communication on this, and the company post-raise in general, is appreciated as I have not been contacted on this. Thanks.

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DL
Douglas Liebert

3 years ago

I understand that our investments are held as book shares. Does your company hold them, or are they handled by another entity such as Colonial Stock Transfer (as an example) like some other companies here on Start Engine have used?

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KY
Kyle Young

3 years ago

I invested a year ago but I’m unsure as to where my shares are at? Is there a separate account I need to create to be able to sell those shares if I wanted to? Thanks

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RK
Ronald Kempf

3 years ago

My investment was accepted and investment period has closed. When should I expect to receive the information to take advantage of the discounts? Thanks. R. Craig Kempf

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DR
Daniel Rambeck

3 years ago

Hi, Can we get an update on the company since close? I am also curious if we can get a time estimate on how long it will be to get our investors account?

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NL
Nathan Lee

3 years ago

I invested this time around. How long until I can use my discount?

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LN
Lyle Notice

3 years ago

Will you be extending this raise?

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HOW INVESTING WORKS

Cancel anytime before 48 hours before a rolling close or the offering end date.

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RAISED
$599,907
INVESTORS
1,126
MIN INVEST
$150
VALUATION
$8M

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