GET A PIECE OF THALIA BRANDS, INC.
Luxury Guitar Accessories & Custom Parts
$599,907 Raised
REASONS TO INVEST
Proven D2C e-Commerce Business with Build-to-Order Supply Chain
Luxury Brand with 130K+ Loyal Customers
Profitable with $10M in Sales to date
ABOUT
HEADQUARTERS
548 Contra Costa Blvd, Suite O
Pleasant Hill, CA 94523
WEBSITE
View Site
Thalia is a direct-to-consumer guitar accessories and lifestyle brand with a loyal customer base, successful business model, and impressive portfolio of innovative patented products. We have formed major brand partnerships with the top Guitar Makers so we can deliver truly differentiated products that guitar players crave. Our products have generated $10M in sales to date. Now we need investors to help us grow to the next level.
TEAM
Chris Bradley
Founder, Chairman & CEO
Thalia Bradley
Co-Founder
Peter Asher
Advisor
Jeff Tilley
VP Design
Alan Crarer
VP Engineering
Eric Boustani
VP & General Counsel
Chase Pereira
Director of Operations
Chris Bean
Pick & Apparel Operations Manager
Myles Farquharson
Phone Case & Custom Part Operations Manager
Phil Divencenzi
Capo Operations Manager
Alec Plowman
Director of Content
Marissa Derengowski
Director of Technology
Gareth Ewing
Customer Support Manager
Mike Long
Marketing Manager
Paul Denura
Guitar Engineering Manager
Austyn Rubalcava
Content Producer
Gabe Quesada
Inlay Artist
Chris Apricio
Inlay Artist
Mike Woodley
Senior Inlay Artist
Dillon Brazil
Inlay Artist
Cole Barberini
Inlay Artist
Andrew Basayne
Custom Shop Concierge
TERMS
Thalia Brands, Inc.
Overview
PRICE PER SHARE
$3
DEADLINE
Jan 22, 2021
VALUATION
$8M
FUNDING GOAL
$10k - $1.07M
Breakdown
MIN INVESTMENT
$150
MAX INVESTMENT
$106,998
MIN NUMBER OF SHARES OFFERED
3,333
MAX NUMBER OF SHARES OFFERED
356,666
OFFERING TYPE
Equity
ASSET TYPE
Common Stock
SHARES OFFERED
Class B - Non-Voting Stock
Maximum Number of Shares Offered subject to adjustment for bonus shares
*Maximum subject to adjustment for bonus shares. See Bonus info below
The 10% Bonus for StartEngine Shareholders
Thalia Brands will offer 10% additional bonus shares for all investments that are committed by StartEngine Crowdfunding Inc. shareholders who invested over $1,000 or made at least two investments in StartEngine's own offerings.
StartEngine shareholders who invested $1,000 or more in any StartEngine offering will receive a 10% bonus on this offering. This means you will receive a bonus for any shares you purchase. For example, if you buy 100 shares of Class B Non-Voting Common Stock at $3 / share, you will receive 10 Class B Non-Voting Common Stock , meaning you'll own 110 shares for $300. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.
This 10% bonus is only valid for one year from the time StartEngine Crowdfunding Inc. investors received their countersigned StartEngine Crowdfunding Inc. subscription agreement.
Bonus Shares
15% Bonus Shares first 2 weeks
10% Bonus Shares from Week 3 to Week 7
5% Bonus Shares from Week 7 to Week 15
Perks*
$300 - 30% off all purchases on THALIACAPOS.com
All investors will receive a VIP Investor account that will entitle them to 30% off all purchases on THALIACAPOS.com (Excludes sale & co-branded items).
$601 – 50% off all purchases on THALIACAPOS.com plus a 10% store credit on investment
All investors will receive a VIP Investor account that will entitle them to 50% off all purchases on THALIACAPOS.com (Excludes sale & co-branded items) and they will also receive a store credit equal to 10% of their investment; a $100 retail value when used with the 50% discount)
$1,002 – 50% off all purchases on THALIACAPOS.com plus a 15% store credit
All investors will receive a VIP Investor account that will entitle them to 50% off all purchases on THALIACAPOS.com (Excludes sale & co-branded items) and they will receive a store credit equal to 15% of their investment; a $300+ retail value when used with the 50% discount)
$2,001 - 50% off all purchases on THALIACAPOS.com plus a 17% store credit
All investors will receive a VIP Investor account that will entitle them to 50% off all purchases on THALIACAPOS.com (Excludes sale & co-branded items) and they will receive a store credit equal to 17% of their investment; a $680 retail value when used with the 50% discount)
$5,001 - 2020 Taylor GS Mini – Thalia Custom Shop Guitar
A customized, brand new Taylor GS mini to your specs (choice of Koa, Mahogany, Spruce tops, including new custom headstock faceplate with inlays of your choice, custom truss rod cover, and pearl fretboard inlays). TBD after design review with Chris and the team. Includes New 2020 Taylor GS Mini Guitar & Makeover Service - $1,800 value). Also 50% off all purchases.
$10,001 - 2020 Gibson Les Paul Standard – Thalia Custom Shop Guitar
A customized, brand new 2020 Gibson Les Paul Standard to your specs (choice of available finishes, including Thalia custom pickguards, toggle washer, truss rod covers and custom back plates with a name or inscription). Includes New 2020 Gibson Les Paul Standard Guitar & Makeover Service. $3,500 value). Also 50% off all purchases.
*All Perks occur after the offering is completed
These perks offering discounts and store credit may not be used for resale purposes. In addition, these discounts provide a $1,000 yearly maximum value (unless authorized by the company). Meaning, any purchases above $1,000, in a rolling 12 month period, will not be eligible for the discount received by investing.
Perks will be redeemed once the investor has fully completed their investment and once it has been accepted and disbursed to the Company.
Irregular Use of Proceeds
The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments.
PRESS
GIBSON TEAMS UP WITH THALIA FOR A RUN OF PHONE CASES AND CAPOS
Gibson has teamed up with capo manufacturer Thalia for a run of accessories with various aesthetic nods to Gibson guitars. Thalia, known for its premium capos incorporating exotic wood into their construction, are offering three categories of Gibson-themed accessories: capos, pearl logo phone cases
From guitar accessories to medical gear, a start-up pivots to a new era
Adhering to the state's shelter-in-place order, the company had temporarily closed its doors mid-March. But since then, Thalia owner Chris Bradley and his staff of about a dozen employees have pivoted away from capos, instead manufacturing intubation boxes for hospital workers treating COVID-19.
Thalia Capos Importing Masks, Manufacturing Boxes to Fight Coronavirus
Chris Bradley, CEO of Thalia Capos, located in Pleasant Hill, California, felt that he had to take action to help in the U.S. effort to fight coronavirus. So, the company started by importing N95 masks and other personal protective equipment (PPE) from one of its suppliers.
Bay Area guitar manufacturer now making medical equipment for local hospitals
PLEASANT HILL, Calif. (KRON) — A Bay Area guitar manufacturer forced to close because of COVID-19 is now re-open, making medical equipment for local hospitals. With the help of the CHP’s Medical Director Thalia Brands — based in Pleasant Hill — developed a new design for an intubation box, which...
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JOIN THE DISCUSSION
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Raymond Kifer
2 years ago
Where can I find my investment status? I clink on View My Investments and that's it, nothing current. I also don't know how to navigate to get discounts to purchase Thalia products.
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Ronald Kempf
3 years ago
Chris, thanks for the feedback and I received everything -- thank you. I do not need to know how to sell the shares, as they will have be taken from my cold, rotting corpse. I am happy to be a very small owner in my favorite guitar accessory and now modding and customizing company, as well. Thanks for this opportunity.
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Stephen Swierczynski
3 years ago
I am wondering when I will be contacted regarding the investor perk I am to receive for the level of investment I made in Thalia. It has been two months since the offering closed, my investment is fully funded and has been accepted, I have been issued stock and disbursement has occurred. Communication on this, and the company post-raise in general, is appreciated as I have not been contacted on this. Thanks.
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Douglas Liebert
3 years ago
I understand that our investments are held as book shares. Does your company hold them, or are they handled by another entity such as Colonial Stock Transfer (as an example) like some other companies here on Start Engine have used?
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Kyle Young
3 years ago
I invested a year ago but I’m unsure as to where my shares are at? Is there a separate account I need to create to be able to sell those shares if I wanted to? Thanks
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Ronald Kempf
3 years ago
My investment was accepted and investment period has closed. When should I expect to receive the information to take advantage of the discounts? Thanks.
R. Craig Kempf
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Daniel Rambeck
3 years ago
Hi, Can we get an update on the company since close? I am also curious if we can get a time estimate on how long it will be to get our investors account?
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Nathan Lee
3 years ago
I invested this time around. How long until I can use my discount?
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Lyle Notice
3 years ago
Will you be extending this raise?
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HOW INVESTING WORKS
Cancel anytime before 48 hours before a rolling close or the offering end date.
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With Regulation A+, a non-accredited investor can only invest a maximum of 10% of their annual income or 10% of their net worth per year, whichever is greater. There are no restrictions for accredited investors.
With Regulation Crowdfunding, non-accredited investors with an annual income or net worth less than $124,000, are limited to invest a maximum of 5% of the greater of those two amounts. For those with an annual income and net worth greater than $124,000, he/she is limited to investing 10% of the greater of the two amounts.
At the close of an offering, all investors whose funds have “cleared” by this time will be included in the disbursement. At this time, each investor will receive an email from StartEngine with their Countersigned Subscription Agreement, which will serve as their proof of purchase moving forward.
Please keep in mind that a company can conduct a series of “closes” or withdrawals of funds throughout the duration of the campaign. If you are included in that withdrawal period, you will be emailed your countersigned subscription agreement and proof of purchase immediately following that withdrawal.
StartEngine assists companies in raising capital, and once the offering is closed, we are no longer involved with whether the company chooses to list shares on a secondary market, or what occurs thereafter. Therefore, StartEngine has no control or insight into your investment after the close of the live offering. In addition, we are not permitted to provide financial advice. You may want to contact a financial professional to discuss possible investment outcomes.
For Regulation Crowdfunding, investors are able to cancel their investment at any point throughout the campaign up until 48 hours before the closing of the offering. Note: If the company does a rolling close, they will post an update to their current investors, giving them the opportunity to cancel during this timeframe. If you do not cancel within this 5-day timeframe, your funds will be invested in the company, and you will no longer be able to cancel the investment. If your funds show as ‘Invested’ on your account dashboard, your investment can no longer be canceled.
For Regulation A+, StartEngine allows for a four-hour cancelation period. Once the four-hour window has passed, it is up to each company to set their own cancelation policy. You may find the company’s cancelation policy in the company’s offering circular.
Once your investment is canceled, there is a 10-day clearing period (from the date your investment was submitted). After your funds have cleared the bank, you will receive your refund within 10 business days.
Refunds that are made through ACH payments can take up to 10 business days to clear. Unfortunately, we are at the mercy of the bank, but we will do everything we can to get you your refund as soon as possible. However, every investment needs to go through the clearing process in order to get sent back to the account associated with the investment.
Both Title III (Regulation Crowdfunding) and Title IV (Reg A+) help entrepreneurs crowdfund capital investments from unaccredited and accredited investors. The differences between these regulations are related to the investor limitations, the differing amounts of money companies are permitted to raise, and differing disclosure and filing requirements. To learn more about Regulation Crowdfunding, click here, and for Regulation A+, click here.
Robert Tarasiak
a year ago
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