Stella Carakasi offering is now closed and is no longer accepting investments.

DTC, Eco-Friendly, Inclusive Fashion

INVEST IN STELLA CARAKASI TODAY!

This Reg CF offering is made available through StartEngine Capital, LLC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.
Stella Carakasi

REASONS TO INVEST

ABOUT

HEADQUARTERS
1329 Ninth Street
Berkeley, CA 94710
VALUATION
$4.51M

TEAM

Stella Carakasi
Stella Carakasi
Co-Founder and Creative Director

Stella has been a visionary entrepreneur and business partner since 1993 when the Two Star Dog label was launched, the first US company to develop and market a complete men’s and women’s collection made from hemp. An early eco fashion disruptor, she practices sustainable manufacturing processes and scaled a wholesale business to $70M in lifetime sales by 2012 before exiting. By 2012 she and her partners launched the Stella Carakasi label and scaled the brand to $20M in lifetime sales by 2017. In 2018 Stella took the role as Creative Director at Stella Carakasi DTC Inc., a new business model focusing on direct-to-consumer sales via e-commerce and in-store sales. Stella has cultivated her remarkable design talent through an extensive fashion career, designing for men and women across all fabric categories after graduating from design school. Her expertise in technical and creative design are a product of 25 years in the apparel space. Her attention to detail and approach to craftsmanship is reflected in every style she produces, be it a fully fashioned knit sweater, a jersey tee, or a complex jacket. Early in her career, she mastered garment dyeing, domestic production and distribution, and moved on to building two international brands selling across the United States, Canada, Europe and Australia. She oversaw creative direction, managed the technical design team, was involved in branding, marketing and retail store designs, all while traveling internationally to sourcing and trade shows. A testament to her high productivity, she managed to create over 240 new styles per year - broken into 8 smaller seasonal collections. She is extremely passionate about creating a more positive fashion experience for the many women that feel left out of the fashion conversation. Stella intends to further disrupt the fashion industry by solving a much larger problem which is size inclusivity.

Steven Boutrous
Steven Boutrous
Co-Founder and Chief Executive Officer

Steven has been a visionary entrepreneur, business partner and CEO since 1993. As CEO of Two Star Dog Inc., the first US company to develop and market a complete men’s and women’s collection made from hemp, Steven successfully scaled the business to $70M in lifetime sales by 2012, before exiting. By 2012 he and his partners launched the Stella Carakasi label and under his leadership the brand scaled to $20M in lifetime sales by 2017. In 2018 Steven took the role as CEO at Stella Carakasi DTC Inc., a new business model focusing on direct-to-consumer sales via e-commerce and in-store sales. His exceptional capacity to identify opportunities and drive innovation has been the motivational force behind the company’s continued success. As a dynamic, results-oriented leader with a strong track record of team building and performance improvement he has created a culture of highly engaged employees with an impressive retention rate. His superior interpersonal skills, and experience in contract negotiations and strategic alliances have proven successful in resolving multiple and complex issues: sales, human resources, legal, financial and operations. Steven’s pragmatic approach to strategy, vision and mission planning has prepared him to pivot the company into a direct-to-consumer business model and navigate the new retail landscape.

Allan Boutrous
Allan Boutrous
Co-Founder and Director of Brand

Allan works with his team on the day-to-day marketing operations of the company as well as guiding the broader vision for the brand. His interest in art, photography and the written word has propelled him into a career that encompasses all of his passions, including the environment. As an early fashion disruptor, Allan has been an integral part of the visionary team that launched Two Star Dog, the first US company with a focus on sustainability and environmental consciousness to manufacture and market complete collections of men’s and women’s hemp clothing. He developed a comprehensive marketing strategy to educate the general public, buyers, retailers, and a national sales team on the benefits of hemp and other eco-fibers, as well as the value of sustainability in manufacturing. His efforts have successfully scaled a wholesale business that reached $70M in lifetime sales by 2012. By 2012 he and his partners launched the Stella Carakasi label and scaled the brand to $20M in lifetime sales by 2017. In 2018 Allan took the role as Director of Brand at Stella Carakasi DTC Inc., a new business model focusing on direct-to-consumer sales via e-commerce and in-store sales. As Director of Brand, he collaborates on creative strategy with a highly motivated marketing team to create a consistent and compelling brand experience through all sales channels and social media. He creates written content, digital imagery and sales tactics to produce effective brand architecture.

Yarra McClure

Yarra McClure

VP Digital Sales and Marketing

Yarra oversees all sales channels and leads the marketing planning and budgeting for Stella Carakasi DTC while actively collaborating with leadership to identify, embrace and promote brand differentiators and benefits for each area of responsibility. Her passion for technology to create improved operating efficiencies and a competitive market position was instrumental to the company's transition from a wholesale to direct-to-consumer business model. She works closely with key internal and external partners to identify opportunities and leverage marketing spend. She leads the creative, merchant and inventory teams to meet all marketing goals and objectives. Utilizing her 16-year tenure in retail management, Yarra’s primary focus is centered on creating a positive customer experience at every touchpoint as well as ensuring the marketing strategies exceed customer expectations.

Emily Wall

Emily Wall

Director of Sourcing and Product Development

With nearly 20 years of experience in product development, sourcing, production and supply chain strategy Emily’s breadth of knowledge is expansive and diverse. Highly motivated, she is a strategic and goal-oriented leader capable of inspiring individuals and teams to do their best work. By providing high impact systems to achieve optimal business results, Emily’s outstanding organizational and time management skills combined with her high degree of flexibility have helped realize the company’s vision. With a proven track record for developing long-standing working relationships with cross-functional business partners, her skills in collaborating with global vendors, and meeting company goals and milestones have been an indispensable part of the organization’s continued success.

Mali Evans

Mali Evans

Controller

Mali is a highly accomplished, results-driven senior accounting and financial management executive with more than 25 years of progressive experience in finance and operations management. She is responsible for the overall financial strategy and direction at Stella Carakasi DTC. Her responsibilities include analyzing and summarizing the company’s financial standing in accordance with regulatory guidelines and advising leadership on long-term business and financial planning. Mali has developed and managed the processes for financial forecasting and budgets, as well as providing strategic recommendations to the CEO and members of the executive management team. Mali utilizes her financial expertise to deliver effective solutions and enthusiastically embraces organization-wide challenges by approaching systematic resolutions from many angles.

Jimmy Olmos

Jimmy Olmos

Growth Marketing and Analytics Manager

Jimmy is a successful serial entrepreneur. His expertise is in e-commerce, specializing in Facebook and Instagram advertising. He has built several 7-figure e-commerce businesses of his own from the ground up and is at the forefront of innovation in the digital advertising space. He has extensive knowledge and experience in leveraging the Facebook algorithm to produce profitable returns on ad spend through social media advertising. Jimmy is joining the Stella Carakasi team in order to rapidly scale revenue from online sales, as well as expand global customer acquisition and increase website traffic and conversion rates.

Teo Vanyo

Teo Vanyo

Digital Marketing and Growth Strategy Advisor

Teo specializes in creating systems and automating sales processes online. He started digital marketing in 2008 full time where he was able to generate sales and build several multi-million dollar businesses. Having hired over 400 people, his specialty is scaling direct-to-consumer brands using various advertising platforms such as Facebook, Youtube, and Google. He is also an expert in email marketing, native advertising and display ads. In his spare time, he travels the world speaking at marketing events and coaching business leaders to create, manage and execute marketing strategies for online businesses.

TERMS

Stella Carakasi
Overview
PRICE PER SHARE
$2
DEADLINE
May 1, 2019
VALUATION
$4.51M
AMOUNT RAISED
$35,750.00
Breakdown
MIN INVESTMENT
$500.00
MAX INVESTMENT
$107,000.00
MIN NUMBER OF SHARES OFFERED
5,000
OFFERING TYPE
Equity
ASSET TYPE
SHARES OFFERED
Series Seed Preferred Stock
MAX NUMBER OF SHARES OFFERED
535,000

Maximum Number of Shares Offered subject to adjustment for bonus shares


Company

:

Stella Carakasi DTC, Inc.

Corporate Address

:

1329 Ninth Street, Berkeley, CA 94710

Offering Minimum

:

$10,000.00

Offering Maximum

:

$1,070,000.00

Minimum Investment Amount

(per investor)

:

$500.00











Terms


Offering Type

:

Equity

Security Name

:

Series Seed Preferred Stock

Minimum Number of Shares Offered

:

5,000

Maximum Number of Shares Offered

:

535,000

Price per Share

:

$2.00

Pre-Money Valuation

:

$4,511,532.00











*Maximum subject to adjustment for bonus shares. See 10% Bonus below



Perks*

The first 10 investors within first 24 hours of launch will receive a complimentary style session ($250 value) to be used within one year

  • $500 investor: The Front Row membership*
  • $1000 investor: you will receive 10% off full price clothing at www.stellacarakasi.com for one year + The Front Row membership*
  • $2500 investor: you will receive 15% off full price clothing at www.stellacarakasi.com for one year + The Front Row membership*
  • $5000+ investor: you will receive 20% off full price clothing at www.stellacarakasi.com for one year + 1 Style Session with a Stella Carakasi Stylist ($250 value) to use within the year (recommended for seasonal check-ins ie. fall/spring) + The Front Row membership*


*All perks occur after the offering is completed.

*With your investment, you will automatically become a Founding Member of The Front Row, our exclusive membership program which gives you access to:

  • Exclusive invitations to online & in-store Front Row events
  • Previews of new collections - see it before everyone else
  • And more to come!



The 10% Bonus for StartEngine Shareholders

Stella Carakasi DTC, Inc. will offer 10% additional bonus shares for all investments that are committed, within 24 hours of this offering going live, by StartEngine Crowdfunding Inc. shareholders who invested over $1,000 in the StartEngine Reg A offering which closed earlier this year.

StartEngine shareholders who invested $1,000 or more in that StartEngine Reg A offering will receive a 10% bonus on this offering within a 24-hour window of this offering’s launch date. This means you will receive a bonus for any shares you purchase. For example, if you buy 100 shares of Series Seed Preferred Stock at $2.00 / share, you will receive 110 Series Seed Preferred Stock, meaning you'll own 110 shares for $200. Fractional shares will not be distributed and share bonuses will be determined by rounding down to the nearest whole share.

This 10% bonus is only valid for one year from the time StartEngine Crowdfunding Inc. investors received their countersigned StartEngine Crowdfunding Inc. subscription agreement.


Irregular Use of Proceeds

The Company might incur Irregular Use of Proceeds that may include but are not limited to the following over $10,000: Vendor payments; Inter company debt or back payments; Salary payments made to one’s self, a friend or relative

PRESS

Article Image
Fourth Street: California Dreamin’ in West Berkeley

West Berkeley’s vibrant Fourth Street retail district, which sits amid an industrial zone, has long been known for its original and locally owned specialty boutiques, making up the only true shopping nexus the famed college town has.

Article Image
Five Looks to Steal from San Francisco Fashion Week

While the Folsom Street fairgoers were stripping down over the weekend, a coterie of more appropriately attired revelers was dressing up for the sixth annual San Francisco Fashion Week.

Article Image
Stella Carakasi 2017 Spring Style Event

I am excited to share some highlights from the recent Stella Carakasi 2017 Spring Style Event!

Article Image
Brand Focus: Stella Carakasi

One of the brands I wear a lot is Stella Carakasi. I like to tell you more about this brand and why I love it so much and can actually show you some of their clothes with myself as a model!

Article Image
Stella Carakasi

Stella Carakasi (pronounced kah-rah-kah-see). Her name may not be easy to pronounce but it's easy to wear Stella's designs.










ALL UPDATES

04.26.19

The Final Few Days

Big thanks to all our friends, family and fans that have supported us throughout our crowdfunding initiative on Start Engine. We’ve gained some valuable insight and are excited to move forward with our plans. That said, there is still time to help get us to that magic threshold of $45K, which would get our campaign in front of even more potential investors, but time is running out! We invite you to share our campaign page with anyone you may know that might be interested in a wonderful opportunity to own a piece of a brand that is making a difference in the fashion industry.

 

04.26.19

The Final Few Days

Big thanks to all our friends, family and fans that have supported us throughout our crowdfunding initiative on Start Engine. We’ve gained some valuable insight and are excited to move forward with our plans. That said, there is still time to help get us to that magic threshold of $45K, which would get our campaign in front of even more potential investors, but time is running out! We invite you to share our campaign page with anyone you may know that might be interested in a wonderful opportunity to own a piece of a brand that is making a difference in the fashion industry.

04.20.19

We Did It Again!

We are pleased to announce that our online sales are up 56% over last month’s record breaker. Many thanks to our family of investors who have supported our campaign efforts so far, the countdown has begun! We have 10 more days to go and are so close– just under 10k away from reaching the offering threshold of 45k that will get our campaign in front of even more potential investors. Please help us reach this goal by encouraging your family and friends to join us as we keep growing. Let's continue to give women a product that they deserve.

04.16.19

Notice of Funds Disbursement

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Stella Carakasi has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Stella Carakasi be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

04.13.19

Things are heating up!

April is off to a hot start. Online sales are already up 21% compared to the same period last month. We're looking to have yet another record-breaking month in online sales! Big thanks to our family of investors thus far! That said, we are still a few thousand dollars away from achieving the offering threshold. Once our campaign reaches a total investment of $45,000, StartEngine will feature our campaign in recognition of this milestone. StartEngine will coordinate Social Media blasts on multiple platforms that will serve to get us in front of even more potential investors. Please help us meet the goal by encouraging your family and friends to be a part of a fashion brand that is poised for growth in this exciting new retail landscape.

04.06.19

We did it again!

We closed the month of March with the strongest online sales to date and April is off to a GREAT start! Big thanks to our family of investors!  That said, we are a few thousand dollars away from achieving the offering threshold. Once our campaign reaches a total investment of $45,000, StartEngine will feature our campaign in recognition of this milestone. StartEngine will coordinate Social Media blasts on multiple platforms that will serve to get us in front of even more potential investors. Please help us meet the goal by encouraging your family and friends to be a part of a fashion brand that is poised for growth in this exciting new retail landscape.

 

04.04.19

Notice of Funds Disbursement

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Stella Carakasi has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Stella Carakasi be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine

03.29.19

BEST MONTH EVER!

Starting in February, we have focused our marketing efforts on our best selling style the Tiburon Tunic; and we are thrilled to announce that we are experiencing rapid yet stable growth in our online channel as a result. Increased marketing efforts utilizing Facebook advertising and social media campaigns have made an exciting and positive impact on our overall sales numbers throughout the month of February.  

And it gets better. We’ve already surpassed February numbers as of March 27th. Our sales are up 44% in February-March compared to December-January and our conversion rate has increased by 55% during the same time period. The increase in conversion rate shows that more of our website visitors are completing the checkout process by a significant margin. This can be attributed to the advanced targeting strategies we are using in our marketing campaigns. Additionally, our Instagram following has increased by 41% from February 1 – March 27 which we attribute to savvy Ad buys and fresh creatives. 

With this proven marketing strategy in place, we are poised to ramp up production on the Tiburon Tunic in order to keep up with demand. We are a few thousand dollars away from achieving the offering threshold. Once our campaign reaches a total investment of $45,000, StartEngine will feature our campaign in recognition of this milestone. StartEngine will coordinate Social Media blasts on multiple platforms that will serve to get us in front of even more potential investors. Please help us meet the goal by encouraging your family and friends to be a part of a fashion brand that is poised for growth in this exciting new retail landscape.


03.21.19

A Message From Stella

Hello Everyone,

March is Women's History Month and as a proud female-founder, my intention is to celebrate by bringing awareness to the gender funding gap facing women-led businesses. After launching our crowdfunding campaign, I began to learn that although women have made great strides in the world of business, venture capital is still run by men. 

Did you know that only 2.2% of all venture capital investment is going to female-led companies? Meanwhile, less than 10% of partners at the top venture capital firms are women. Most VCs (74%) don’t have any female investors on staff at all. 

This month, I'm reaching out to my community and encouraging women to forgo traditional male-dominated venture capital boardrooms and forge a new path. As part of my outreach, I've recently launched a digital campaign to inspire women to invest in other women-led businesses. Find out more about our campaign here.  

Imagine the difference that we could make if women invest in businesses run by other women this month!

 

Sincerely,

Stella

Stella Carakasi Co-Founder and Creative Director 





03.18.19

Notice of Funds Disbursement

[The following is an automated notice from the StartEngine team].

Hello!

As you might know, Stella Carakasi has exceeded its minimum funding goal. When a company reaches its minimum on StartEngine, it's about to begin withdrawing funds. If you invested in Stella Carakasi be on the lookout for an email that describes more about the disbursement process.


This campaign will continue to accept investments until its indicated closing date.


Thanks for funding the future.

-StartEngine










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HOW INVESTING WORKS

Cancel anytime before 48 hours before a rolling close or the offering end date.

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